In Country Music by Richard Mcvey
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CASH BOX NOVEMBER 19, 1994 22 COUNTRY MUSIC Clint Black: Hardest Working Man In Country Music By Richard McVey IF JAMES BROWN is known unofficially as the “hardest working man in the record company heard some of them and really wanted to cut them. show business,” then RCA recording artist Clint Black is certainly eligible That’s what happens when you actually sit down with the record company for nomination as the “hardest working man in country music.” On his fifth and go through songs —you end up doing things that you might not have album, One Emotion, Black has left his indelible fingerprints on every aspect normally done. I was happy. This album is something different than I might of the project. have put together on my own.” In addition to his obvious lead vocal prowess, he also provided back- Contrary to what some artists will tell you, Black says that his song ground vocals, wrote or co-wrote all ten cuts on the album, co-produced selection and his ability to “go out on a limb” and try something new has the album with super-producer James Stroud, laid down some of the guitar become more difficult with the success of each album. “The thing is that and all of the harmonica tracks, and directed the first two video singles off the more successful you become, the more important you become to them the album. [the label] and as a result of that, the more concerned they are with what “I’m that way probably so that things will get done to my satisfaction,” you do. Before the first album came out they said, ‘Just go in and cut the says Black about his hard-work attitude. “With art, it’s subjective —it’s six album.’ Then the second album came out and suddenly there was a concern of one and a half-dozen of the other—but I feel like it should be my as to whether 1 would sell as many records the second time out. So then it half-dozen, otherwise we should put other people’s names and pictures on wasn’t as simple as, ‘Yeah, take some songs and go in with your band and the cover. For me, it’s really about 'living the dream’. ..and that sounds corny cut it.’ Every album has been that way. Each album has been more and you hear that from artists all the time, but I want to enjoy every creative important than the album before in everybody's mind." area that my career can bring me to. Whenever I see an opportunity or Although the pressure might build for the executives at RCA, Black something I feel like I can do, then I’m willing to take on the challenge and says that pressure for him isn’t centered on the album. “In my mind, it’s to fall on my face. I’m smart enough to doubt myself, so I don’t think I will. just a continuation or collection of songs. The only difference is the In terms of completely failing, I may not impress anyone, but I don’t think performance, and 1 have to outdo myself there and that’s just my own I’ll fail because 1 surround myself with people who are smart and can do it driving ambition to get better at what I do.” without me, and then I just pay atten- As with most great acts there is a tion to them and make up my own producer, or in this case, a co-pro- mind." ducer. For Black the man behind the But failing is one thing Black hasn’t scenes is James Stroud, who has pro- done yet. Just how successful has Black duced such acts as John Anderson, been throughout his relatively short ca- Tracy Lawrence, Clay Walker and the reer? With his 1989 debut album Killin’ multi-artist project Common Thread: Time, he yielded an unprecedented five Songs Of The Eagles. With an almost straight #1 singles. Since then he has boyish attitude Black says jokingly of amassed 12 # 1 singles, sold nearly eight his co-producer and obvious friend, million records and has won three “It’s terrible, I just can’t believe that 1 CMA awards, four ACM awards and keep going back to him!... actually, he’s two Music City News Awards. During great, and the time in the studio with that period he has also found time to him is great. 1 le’s funny, he’s got great perform in front of millions of concert- ears and he has an appreciation for me goers, wed actress Lisa Hartman, garner and what I’m going after. I le allows me lour Grammy nominations, perform on to get in there and experiment with several multi-artist tribute albums, ap- things, and I can look over at him at pear on the television show “Wings” any time and he’ll say, 'I think you’re and m the movie Maverick... and that’s shooting yourself in the foot’ or ‘Yeah, not including his charity work for flood 1 think you’re on the right track, but victims and his performance for an es- this is the word you want to use to get timated one billion people at the Super out of the drummer what you want to Bowl. Black says it best, “I have so many hear.’ It’s a great collaboration as pro- [highlights]. You hardly get to live in ducers, but it’s also fun because he’s one and you’re on to another.” got a great sense of humor, he’s a mu- For those unlucky ears who may not sician, he’s played on a ton of sessions have heard what his many hours of and he’s been on the road. It’s like high work produced on One Emotion, Black school with money. We’re grown-ups offers up a description and a little in- without real jobs, and all we want to sight: “There’s a lot of the traditional do is have fun, and he’s as goofy as the stuff that people are used to from me, rest of us.” but I also did some things that are As most hard-core Black fans within me that I haven’t expressed be- know, he has written or co-written fore. One interesting note is that there every song on all five of his albums are a lot of songs that I’ve written that and, unfortunately tor other songwrit- I wouldn’t have chosen to record, but ers, he makes it a steadfast rule to.