Campus Beats Saturday,January 28, 2012 Amrita School of Communication Plastic put to its best use Pragati Good roads see light at the end of the tunnel, plastic 2012 promises strength and longevity to roads. round the
plastic generated from the corpo. The plastic obtained ration would be supplied 10 the in the form of seized corner! contractor, which in tum will be plastic::. bags and Ettimadai: The preparations for mixed with bitumen \0 raise liS wllste from the Pragati 2012, the B·fest con. longevity. The plastic obtained in I'oads will be CUIl ducted by the Amrita School of the form of seized plastic bags ,'c I1cd into granules Business, are in full swir19. which and waste from the roads will be in a wuste nlanugc wil l be held on February 3 and 4, converted Into granules In a m e n' 1)lant in based on the theme 'The Black waste management plant in Vcllalore. Swan'. Velialore. The events will include 12 busi- TO lay a km long and 3.5 metre percent. Moreover, it opens up ness games, with a cultural night wide plastic road 9 IOOnes of new income avenues and also on FebNary 3. beginning at 8 in bitumen and one tonne of plastic redvoes road maintenance costs. the evening. The night would in waste will be required. One tonne II also promises better load car- elude music and dance, per- CorPG.allon .toff laying the plasllc . oad In the city , 01 plastic waste equals approxi- rying capacity, These roads are formed by the Ragasudha and ""'*' """""'O'f. DoK:cIoro CMww;Io mately 10 lakh carry bags. The said to have better resistance to Natyasudha respectively. Ttle COimbat<)fe Corporation has corporation will be able to supply water with less rutting and crack- As a part of the same. a blood The streets of Coimbatore will sanctioned len mads to be con- around 50 tormes plastic in the ing in the roads, but of course, donation camp was condU(;ted soon be free from plastic waste verled into plastiC roadS, out of form 01 granules as the city gen· the most important benefrt would on January23, with support from as Ihe CO<)lOI'lltion has decided 10 which it has lIoated lender lor erates that mvch quantity of be the uUlization of plastic in an Indian Medical Association. The go in for plastic roads. The four. Siva Saklhi road, EB colony, plastic waste every day. almost ero-friendly way. program is sponsored by a nurn- menace that clogged the and two loads in Krishna Nagar This rl'(lve will ensure a cost ben Plaslic roads will also be laid in t)er of companies hke Dominos drainage and poll uted the mads will proud ly boast of the rors! plas efit of 10 percent in comparison Ic:hipatti colony. Angannan Street, Pizza, Radio MilChi, Payoda will now become a raw material He roads be ing laOd in the city. to regular roads and also Ramalinga Nagar. Ganapathy Technologies, and Peter England for the construction of roads. According to the city engineer, increase the life of the road by 20 layout and Prem Avenue. and soon. Need for speed in Coimbatore Future of motorsport in the city in the hands ofyoungsters
came in the form of the British Co;mbatore:Take a guess. Which University. who are planning to city do you think is the 'motor set up a rl'(ltor sport course in the spOrt capital Of India'? city because of the rich inf", NQida? Good guess but not right. struClure. It also helps that two of Surprisingly. or unsurprisingly. the eight Indians in FIll. (the pre the answer is our veryown Coirn mier govemlng body for auto-rac batore. ing) are from COimbatOfe. Coimbatore always has had a So, with all the infrastructure and strong association with the motor technical support, the city still re car racing in the past The gok.Ien mains the motor sport hub but era of th.., spOi1 came in the SO's the same city. which produced when per$Ol1alities SU(;h as G . the country's premier racer in Karivan:lhan, GK Sundaram. LG Narain Karthikeyan, is facing a Varadarajulu and K. Rajagopal dearth of drivers. made significant contributions to "Back then, there weren't mUCh develo!ling ~ . recreation and motor sport was a -It was an individual--driven sport major attraction but today young those days: says Prilviraj J. , the sters Opt for different things; ex secretary of the Auto Sports of the t",cks was inspired by the to the middle dass. "The sponsorships are not suffo plains Rajaram for the lack of Club, Coimbatore. -People like likes of Karivardhan and his The tradiHonallink between tex· cient thesa days all(! individual interest in youngsters. Parents Karivan:lhan pioneered many uncle, B. Rammoorthy . tile industrialists and motor SpOrtS racers find it very han:l; feels Ra who like motor racing thrust kids things that transcended the The demise of Karivardhill1 In is hard to ignOfe. Most of the jaram. However, Pritviraj has a into it regan:lless of their interest SpOrt; he recollects. In fact. Kari· 1995 caused a lull in th£! SPOrt sponsorship Cilme from racers different O!:>nion, -COmpanies ~ ke "The interest cannot be induced; van:lhan was one of the leg- until people SlICh as 8 . Vijayaku· like G.R Karthikeyan and Karl MRF, Volkswagen, JK Tyres, slitl it must be inhe ren ~' he states endary figures of the sport and mar, the chainnan of LG Balakr· van:lhan, who w."e from the tex· keep the sport anoat; Without The motorsPOrt capital Of the the Kari Motor Speedway racing ishnan & Bros, realized tile industry background. When their Support. motOf sports in country is in need for racers who track at Chettipalayam standS Kar i~ardhan ' s dream by rolling ther£! was recession in textiltls in Coimbatore would be facing a will drive forward the glorious testimony to his contributionS. C. out cost-effective cars that made the mid-nineties, the sponsorship dead end, he adds. past that was associated with the Rajaram, a two-decad£! veteran the 'luxury' SPOrt available even took a hit as well. Support from foreign sources sport. CAMPUS BEATS 2 Canteen Price Hike- Justified? Spun/Ian" il"Ji),ul" b&caUS6 tlley were forced 10 do "I miss having my coffee regu so owing to the lnaease in prices larly: com~ains II 3rd year stll of Olher commodities. RecenUy dent on llle sudden hike in price the Tamil Nadu government have of various items in the canteen. raised the price 01 Aavin mi lk The recent increase in price of from Rs 17.75 to Rs 24 which Is various essential commodities one 01 the reasons lor hike in especially milk, onk>ns. 8M also prices. The offoclals also claim transportation seems to have that they have increas&d the disappointed many Amritlans. rates 00 nominal range. Deepthi. II 4th year student Though the majOlity 01 students misses her frequent visits to can are disappolnt&d with the price leen because of the rise in prices hi ~ e, a se<:tion 01 students leel "". ., - ~ , of Ihe food available lher8. "It's ..... r • «.. ... that the hike In the prices Is lair really disappointing to see Ihe • ,... • (, f and justified. "I dOl1't have any is ter G,hhmu Raj mall. The food court grves add&d in walching a movie inside Ihe Coimbatore: Sathyam Cinemas. "avours with Ihe combo of last mall, a family says. "The mall the new mu ll iplex Ihal has come foods and Indian meals. There gives the leeling of a metro city: up in Brookfield$ mall is the per. are leisure ~me activWes well as though there is a difference of feet spot for all movie lovers to spa parlours and gaming zOI1es costs when compar&d to Ihe watch their favourite pongal re II1side Ihe multiplex which runs other theatres. II is slil l economi leases In pomp and pleasure. 011 reasonable rales. cal, for we get a eIlance to watch Wilh slx scroors and lu ~ u~us The scheduled timings of the in a ciassy surrounding." thealre facil~ies it is rapidly gain shows are from 12 '1000 to 10 The cinemas ha~e also proved to II1g popularity among the natives pm. "The ticket rates start from a benefit the surrounding shops. of the city. minimum of Rs.I20: but there are according to a salesgirl. Anu . She Today. after a period of three also Rs.l0 tickets which are dis says. "The number of youngsters months since ~s inauguralion tribut&d on the basjs of any final visiting Ihe ma ll has increased during deepavai, the multiplex is filling of sealS in tile screens." and we are rea lly happy aboul it." throbbing with the activity of a says Arun. the. counter supervi. Well. Brookefields ma ll has in interstate trips, leaving dozens eller 10 Coimbatore. she now huge crowd of families and sor. People can book IIle tickets de&d lurn&d out 10 grandsland of dally commuters deserted on hesitates to travel by road 10 a youngslers, "It has a wonderful either direclly or online. "We elso tile city people providing good Ihe roads. A one-day protest place just 45 minutes away. view with nOQlssary space and give the 'fool card' facility inSide entertainment With the introduc organised by various Transport Coimbalore. Walaya', Kumlly. comfortable seats. this definitely the cinemas Ihat could be pur tion of the big cinemas. The cin Unions in Coimbalore. like the Pooppara and Kambamedu gives an excitng experience: chased for Rs. SO,I00, and so emas have certainly prov&d to be AITUC and CITU had further have fore~er remained spots of says Karthika, acollege sludent. 011. The card has similar func· a new movie watching experi aggravated the transportation Malayali-Tamilian fraternity. With goidefllighting and pleasanl tions to a debil card and can be ence for the people of Coimbal woe of the general public, with which however appeared 10 be sealing arrangements. the cine swiped during p .4 nIl mh"ltur")'''"''It ,1.11, T",""""",, data 10 and from A stunningly smooth 5.3 the phone is child's playas well, AMOLEO full 1280xSOO touch thanks to the USB 2.0 transfer screen running on a power slot. knowledge is on your side! packed 1.4GHz dual core The phone is built with an internal CAPTION IArun Sabu, 2nd year MBA, Amrita School Of Business processor puts the Samsung memo!}' of 16 GB aod al lows an Galaxy Note righloo top ofevery· other 32 GB expansion. It also MOVIE REVIEW one's New Year wish lists. The features a DNSe ,Digital Naturat Ga laxy Note is ptimedwith all the Sound Engine) music library latest applications and techno!- which helps you store all your ogy fulfilling the company's favourite tracl Jllv8, Srikanlh. FOI someone who has not watched 3 Id>Ols. it might seem like 'sal iz well', However, sal iz not well 10 an audience who might have probably watched the Hindi flick numerous limes and would tend to draw comparisons between the two lI1O\Iies. Songs by Harris Jayaraj are gutsy attempt al fEl'- creating For one th ing. our characters ready soaring up the I", "~"" of the blockbuster '3 here do not quite seem like col- fillhe mood of \he movie. Terrill. lege students one bit. Also, this On the whole, no one ~" ',,,,,1 In",,,, ,~ - Vijay, Srikanlh, and Pangsl flick seems 10 be II 6l1dearing liS the scene·by-scene rip off from the I".,""",•. The chemistry be- originsl. The dialogues are a lil- vent you from enjoying "", "".1 them has been portrayed eral translation from the Hindi At Ihe end of IhtJ day, it i counterpart barring \he "bal- Shankar f"m and li ke all aatkaar" speech which has been Sl\ankar's films it will ~''' '~''I written hilariously and will have point. CAMPUS BEATS 4 Decoding the social media landscape s,'",'ui<> Hag/'Ufflll/lII" Ie( wilh!he convnunity Md also feel Dr Shyam Sunda;- was 01 the VreN Ettimd!!I: Sh.dents ro:n !he Arnrita thai ~ is not Fac:ebook itself 1ha11eads School 01 Coo:ronu1icatio EIIinadai, """"Dr. Shy.vn. &n:Iar spoke cI inIerao- some 10 depression tlut !he act of emerged Wosef abouI!he ilt!icac:;es tMty ro:n Ihe standpoint cI soun::e, oompamg one's po(lU\arily on Ihe 01 social media nteractMty Md !he messageand medium,He also eIab- site to thai ofOlhets. social and psydloIogicai aspects 01 orated 00 !he ditfereot kilds 01 cues AnoIhef S!UC!ent wanled to krlow social media af\e( !he In!erndive thai el InJ",~",/,y SU"U"J" mean! to connect you with 0Ihers Looks like Ihe inevitable is finally but lor me it's reaching a stage ha;lpening-Ihe ~ death of!he v.nere it's connecti"lg me v.i!tt pe0- Fac:ebook Ievcf1 With !he once ex ple I don' want to be connected citing features like status updates. "";thf. writes one popular bIoggef pokesand likes becoming a lillie too ro:n Auslraha. She rumes about if run-of-the-mill for their continued relevafI! updates regarding O!hef adoration, 1he)'OUl1g cruwd ts start people's personal life cmmrniog up ing to ask 'Sowhat etse is neH? he( news feed. Campus Beats spoIIe to a few However, there are SIiI addicts like )'OOOl9SlerS on the Issue. KarthM Nadar wound.Asked ~ she "mthinking of QUirting Facebook is quitting Faoebook anytime in the a1togethefl" Osists Prashanth near future, -No way!" she SQUeals. Kumar. a student from , chat. v.ilh my mends. I 'heart' the Kalasallngam University. Wrth 3iJI)iicabons. I stalk peopie IOtJ:l in madcap applications like 'HeM' wit terest me.,.a pari do my v.orId lives )'00 dieT and....-..mt \\IiI you' IC7ve(s 00 Facebookf". Naganardlini, a lin name be'?'. the site is becooing a gUstics student from Singapore has creativity klllef!". However tle also no plans 01 QUilting eilhef. -My ex· adds thaI quitting alUid be hard. tended famity and old pats live considering !hal's how tle stays in abroad and Facebook is how I c0n /kwptl,; RumJu" I' premises. He seems most happy ao-enl as scarceashen's teeth, touch with all his long lost friendsf nect with !hem. PIu$, I donllog in EttinadaI: -Akka MYEl you Ilrl:ltql! after the al'\emoon Kannur lrain. several are 01 the O!>inion thaI the Arvind Natarajan, arKIIher sludeot for more than a Jew rnilutes a day, I8dy"s fiogef todafT "Akka, Mlat since "the highest tates 01 sale oc:aI" Yefldors 00ide a kIogram of YegeIa- ro:n the same coIege echoes so I ha\oen't reached Ihe phase of ;ohnoa~7' Atyrr.III~ """'. A""IhMAVfInI'Iat I has been a , Actors Jeeva al'ld Sri ~ anlh