Committee of the Whole New Economic Development
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NOVEMBER 12, 2014 Page 1 of 30 11. C.12 - CW INFO COMMITTEE OF THE WHOLE For meeting to be held on: Submitted by: For: November 12, 2014 Aileen Murray, Ec.D. (F) Information Manager of Economic Development Subject: NEW ECONOMIC DEVELOPMENT PROMOTIONAL MATERIALS BACKGROUND: County Council approved the 2014- 2019 Economic Development Strategy in April 2014. The recommendations contained a variety of marketing activities to support the County's business attraction, retention and expansion efforts. The strategy recommended finding new and interesting ways to share business success stories and community data. It also included making enhancements to the Invest in Middlesex website and available properties tool. ANALYSIS: The Community Profile is a foundational document for economic development offices. It provides an overview of Middlesex County including maps, demographics, labour force data, transportation, infrastructure and education for prospective investors, existing businesses planning expansions and key influencers. The 2014 Community Profile includes the most recent data from a variety of sources and encourages readers to access additional information on the Invest in Middlesex website. The profile is available in print and digitally as a pdf and flipbook. The pdf and print documents were designed to meet accessibility guidelines. The Lure Brochure highlights the key benefits of investing in the community and features successful Middlesex businesses chosen to show the diversity of business across the County. Videos The business park marketing has been expanded with the addition of aerial videos of all eight business parks in the County. The aerial videos provide viewers with additional context by showing neighbouring businesses, roadways and other features of the sites. The videos are posted on the Invest in Middlesex YouTube channel and incorporated into the Invest in Middlesex website. Links to the videos are included in the available properties database. …/2 NOVEMBER 12, 2014 Page 2 of 30 11. C.12 - CW INFO SUBJECT: NEW ECONOMIC DEVELOPMENT PROMOTIONAL MATERIALS The videos have been provided to the local municipalities for their promotional efforts and where applicable, shared with the realtor. Links to the videos will be incorporated into packages prepared in response to future requests for information. Each business park listing now includes still aerial photographs shot in conjunction with the videos. Four new Middlesex success story will be added to the YouTube channel this fall featuring Ricco Foods, Strathroy Brewing Company, CTAR and Apple Land. The success story videos are also included on the Invest in Middlesex website. The videos are included in our information packages and are shown during meetings with prospective investors and community presentations. The videos have been shared with the businesses for their promotional efforts. The local municipalities have also incorporated them in their economic development promotions. Featured companies are selected in consultation with the local municipalities Attachments Middlesex County Community Profile (2014) Middlesex County Lure Brochure (2014) NOVEMBER 12, 2014 Page 3 of 30 11. C.12 - CW INFO www.investinmiddlesex.ca COMMUNITY PROFILE MAKE IT IN MIDDLESEX FERTILE GROUND FOR BUSINESS OCTOBER 2014 MIDDLESEX COUNTY, ONTARIO NOVEMBER 12, 2014 Page 4 of 30 11. C.12 - CW INFO MAKE IT IN MIDDLESEX Fertile GROUND FOR BUSINESS Middlesex County is a vibrant, growing community of 75,000 in the heart of Southwestern Ontario. With skilled workers, world class education and research facilities, low business costs and shovel ready sites, Middlesex County is fertile ground for business. Learn more about growing your business in Middlesex County. Visit www.investinmiddlesex.ca From inspiration to expansion, Middlesex Economic Development is dedicated to helping businesses grow. TABLE OF CONTENTS About Us ................................................................................ 3 Labour Force by Occupation ........................................ 11 Location ................................................................................. 4 Major Employers ......................................................... 12 Radius Map .................................................................. 4 Place of Work ............................................................. 13 Distances to Major Urban Centres .................................. 4 Wage Rates ................................................................ 14 Southern Ontario .......................................................... 4 Housing Values ........................................................... 15 Middlesex Municipalities ................................................ 5 Education ............................................................................. 15 Community Partners ................................................................ 5 Educational Attainment ................................................ 15 Transportation ......................................................................... 6 Educational Institutions ................................................. 16 Demographics ........................................................................ 8 Tax Rates & Development Charges .......................................... 17 Population .................................................................... 8 Additional Services ............................................................... 18 Mobility ........................................................................ 9 Government Programs and Incentives ..................................... 18 Income ....................................................................... 10 Sector Profiles ....................................................................... 18 Unemployment Rate History ......................................... 10 Business Directory ................................................................. 18 Labour Force by Industry ............................................. 11 Available Property & Business Parks ....................................... 19 Prefer digital format? All this information and more is available on our webpage at www.investinmiddlesex.ca 2 FERTILE GROUND FOR BUSINESS NOVEMBER 12, 2014 Page 5 of 30 11. C.12 - CW INFO ABOUT US Middlesex Economic Development works in collaboration with our municipal partners, supporting the creation of new businesses, expansion of existing businesses and the attraction of companies that generate meaningful employment, create regional wealth and share the community’s values. Middlesex County Economic Development is pleased to assist Middlesex County businesses, investors, their agents and site selectors considering a Middlesex County location and entrepreneurs wishing to start or grow a business. SERVICES INCLUDE • Land and space listings • Custom information packages • Assistance with the planning and development process • Connections with local landowners, business developers, municipal officials and real estate professionals • Statistics, maps, demographic and community information • Assistance with export development • Overview of various incentive programs Visit www.investinmiddlesex.ca or email [email protected] to learn more about how you can Make it in Middlesex. MIDDLESEX COUNTY, ONTARIO 3 NOVEMBER 12, 2014 Page 6 of 30 11. C.12 - CW INFO STRATEGIC LOCATION Lake Huron CANADA Toronto Guelph QEW 401 Lake Ontario Kitchener U.S.A Stratford QEW Woodstock Hamilton MIDDLESEX 403 Brantford Niagara COUNTY 406 Falls 69 Port Huron 402 QEW Buffalo Sarnia London 19 3 94 St. Thomas 75 Detroit Lake St. Clair Windsor U.S.A 401 Lake Erie 0 50 Kilometers 90 75 4 FERTILE GROUND FOR BUSINESS NOVEMBER 12, 2014 Page 7 of 30 11. C.12 - CW INFO MUNICIPAL PARTNERS POPULATION CONTACT Adelaide Metcalfe, Township 3,055 (519) 247-3687 [email protected] www.adelaidemetcalfe.on.ca Lucan Biddulph, Township 4,305 (519) 227-4491 [email protected] www.lucanbiddulph.on.ca Middlesex Centre, Municipality 16,140 (519) 666-0190 [email protected] www.middlesexcentre.on.ca Newbury, Village 450 (519) 693-4941 [email protected] www.newbury.ca North Middlesex, Municipality 6,350 (519) 294-6244 [email protected] www.northmiddlesex.on.ca Southwest Middlesex, Municipality 5,765 (519) 287-2015 [email protected] www.southwestmiddlesex.ca Strathroy-Caradoc, Municipality 20,335 (519) 245-1105 [email protected] www.strathroy-caradoc.ca Thames Centre, Municipality 13,000 (519) 268-7334 [email protected] www.thamescentre.on.ca Source: National Household Survey (NHS) 2011 HURON COUNTY Lake Huron PERTH COUNTY LUCAN BIDDULPH Lucan Parkhill Ailsa Craig NORTH MIDDLESEX Thorndale OXFORD COUNTY Ilderton MIDDLESEX THAMES CENTRE CENTRE Dorchester 402 £ £401 Komoka CITY OF ADELAIDE Kilworth METCALFE LONDON Strathroy LAMBTON COUNTY Delaware STRATHROY CARADOC Mount Brydges SOUTHWEST First Nations MIDDLESEX Glencoe ELGIN COUNTY Newbury £401 020 Wardsville KM Lake Erie CHATHAM - KENT MIDDLESEX COUNTY, ONTARIO 5 NOVEMBER 12, 2014 Page 8 of 30 11. C.12 - CW INFO Transportation Distances TO URBAN CENTRES CANADIAN Destinations US Destinations CITY KILOMETRES MILES CITY KILOMETRES MILES Alliston 214 km 132 mi Detroit* 202 km 126 miles Hamilton 130 km 80 mi Buffalo* 231 km 144 miles Ingersoll 43 km 26 mi Cleveland 465 km 289 miles Kitchener/ Waterloo 108 km 67 mi Chicago 648 km 403 miles Montreal 722 km 448 mi New York 862 km 536 miles