2 Introduction: Congratulations on your decision to exhibit at ISDEF 2017- Israel's largest defense, HLS and Cyber Exhibition & Conference. We stand by our commitment to providing you with the best service possible, as well as the optimal platform to increase your exposure and ROI. In this exhibitor’s manual, we hope to provide you with comprehensive information that will allow you to not only maximize the potential presented by the exhibition, but also to make the most of your stay in Israel. Please feel free to contact us with any question, comment or suggestion and we will do everything in our power to accommodate your needs on an individual basis. You can find a list of relevant contacts at the end of this booklet. We look forward to seeing you in June. Best regards, ISDEF Team For information on Tel Aviv Please visit: www.tel-aviv.gov.il/en For information on Tel Aviv Convention Center Please visit: www.fairs.co.il/en 3 Schedule Exhibition hours Tue, June 6th: 09:00 – 10:00 Opening ceremony (by invitation only) Tue, June 6th: 10:00 – 18:00 Wed, June 7th: 09:00 – 18:00 Thu, June 8th: 09:00 – 16:00 Official Stand Builder and Producer We are pleased to announce that ON productions will be the official event contractor for ISDEF 2017. Contact details: [email protected] Hagit +972 54 6617997 On +972 54 7704024 Official international and domestic shipping and customs broker agent We are pleased to announce that AMIT will be the official freight forwarder for ISDEF 2017. Official inquires: [email protected] Further contact details: Ran Ophir -Exhibition manager The AMIT GROUP Customs Clearers & Transporters AMIT LTD. AMIT Building, Airport City, Ben Gurion Airport PO Box 77, 7019900, ISRAEL Direct : +972 3 9720127 Tel: +972 3 9720000 Mobile: +972 54 5616635 Fax: +972 3 9720127 Web : www.amit.co.il E-mail : [email protected] 4 Registration desk The registration desk is located at the entrance of the exhibition. Staff members will be available to assist all parties of the show. Admission ISDEF 2017 is a specialized tradeshow and is open to relevant visitors and professional only. Entrance is restricted to employees of the defense and homeland security industries, the armed forces, government agencies and other relevant organizations. All visitor will be asked to provide proof of identity and/or an official ISDEF invitation. For security purposes, the Organizer reserves the right to refuse entry or to request any person to leave the premises without prior notice. Canvassing and Soliciting Canvassing and soliciting for orders by any unauthorized individual is strictly prohibited. Display or distribution of marketing material, except by the exhibitors at their own stands, is prohibited. About the venue The 8th Edition of ISDEF will take place on June 6-8, 2017 in Hall 2 of the Israel Trade Fairs and Convention Center in Tel-Aviv, Israel. The convention center is located in Northern Tel Aviv; and is easily accessible by public transportation, as well as private vehicles. The convention center's address is: 101 Rokach BLVD, Tel Aviv. Getting to the convention center By taxi Getting to the convention center by taxi is convenient, but can be costly due to rush hour traffic. Nevertheless, it is probably the best way of getting there - especially if you are staying at one of the hotels by the beach. In order to ensure that you get a fair fare, we suggest that you do one of the following: 1) Ask the reception desk what is a reasonable fare from their hotel to the exhibition grounds and offer this fare to the driver ahead of time. 5 2) Insist that the driver turn on the meter. Many Israeli cab drivers prefer settling on a price ahead of time, however if you are unfamiliar with average cab fares, you might end up paying too much. By private vehicle The expo center is located only a few hundred meters from the Rokach exit on the Ayalon Freeway (Highway 20), which is both the quickest and easiest way of getting there from most locations. Follow sign to: Tel Aviv Convention Center – Fair grounds By Public Transportation By train The convention center is located across the Eastern parking lot of the "Tel-Aviv University" train station (the northernmost station in the city), and Hall #2 (the main exhibition hall of ISDEF) is approximately 500 meters after the main gate. By Bus The bus system in Tel Aviv is extensive and can get you practically anywhere, however Tel- Aviv traffic (especially during rush hour) can be a frustrating experience. Nevertheless, if you choose to commute to the expo by bus, the following bus lines will get you there: "Dan" bus company: 12, 22, 40, 89, 189, 389 "Egged" bus company: 521 "Metropolin" bus company: 47 , 48, 24 For more information about the Convention Center: http://www.fairs.co.il/en/ For directions to the Convention Center: http://www.fairs.co.il/en/map/ For more information about Tel-Aviv: https://www.tel-aviv.gov.il/en/visit/Pages/visit.aspx 6 Parking The Tel Aviv Convention Center is easy to access and provides around 2,200 parking spaces onsite, including the Heichal Ha’Sport parking lot and the parking lot of the Tel-Aviv University train station. In addition, there are approximately 2,000 additional parking spaces at the Ganei Yehoshua parking lot, located on the southern side of Rokach BLVD (opposite the exhibition grounds) and accessible by a dedicated pedestrian bridge. Food and beverage: Exhibitor wishes to have food/beverages services (including professional machines) is obligated to use authorized dealers appointed by the TLV Convention center only. For the avoidance of doubt, exhibitors wishing to honor his clients with a draft beer or professional espresso coffee machines, (or other beverages machines) or to service of food and refreshments, is obliged to use the services of the exhibition grounds franchisees only and is not allowed to hire these services from any external sources than from TLV Convention Center. The TLV Convention Center are prepared to provide catering services, refreshments and renting of machinery and equipment. In any case, one cannot enter the exhibition areas catering company and / or provide food that is not in the list of authorized franchisees. The exhibitors will be allowed to offer private food and / or drink for their personal use and / or distribution to visitors in their private display zone only, these were not purchased commercially, but at a minimum amount and a “tasting way” such as candy, pretzels, mini bar, chocolate, champagne, wine and coffee made from home machine only. In this case the service will be done by the exhibitor himself or his people without professional services such as bartending services and / or professional waiters not through the authorized franchisees. In any case exhibitors are prohibited to sell food and / or beverage and the service must be free of charge. Alcoholic beverages – in any case of alcoholic beverages distribution such as wine, beer, etc. and according to the Israeli police guidelines, an appropriate sign which will be placed in a prominent place, "service/offer of alcoholic drinks are forbidden to persons under 18 years old" . There will be no distribution of free drinks without this sign. For more information, please contact ON Production. 7 Security, Supervision and insurance: The organizers will provide 24/7 security during ISDEF 2017. Where necessary, security screening using walk-through metal detectors and hand-held screening devices will be deployed. All participants of the Show will be required to go through such screening. Exhibitors are requested to bear with some of these inconveniences for their own safety and security. All equipment must be kept during the organization day and during all the exhibition time. It is not recommended to leave any equipment in the non-built areas. Expensive materials may be kept at the organizer offices. At the end of each day (including the organization day) the hall will be locked and entrance will be prohibited. The production company will be responsible on the security and supervision of the hall, offices and the warehouse only after the opening hours. But, according to the nature of the event the company will not be responsible for insurance or covering any damages that may occur to the exhibitor. The exhibitor is obligated to insure against all risk the goods and materials brought to the exhibition including insurance of employees, and personnel working for the exhibitor behalf, during the exhibition time including the shipping, organization and set-off. Guidelines for exhibiting firearms and dummy weapons; All weapons, ammunition and explosives items are strictly de-activated, inert and non-operational (Firing mechanism must be de-activated, i.e. it cannot fire even if loaded and we do not allow blank firing) during the display; de-activate firearms, inert ammunitions or explosives must be chained to non- movable object or locked in display cabinets during display; for dummy, mock-up, cut-away inert or model/replica weapons or explosives, sufficient staff or security officers must be deployed to guard the exhibits; and Firearms have to be stored in safe area at the end of each exhibition day. 8 Move-In /Set-Up Set-up schedule and deadlines Exhibitors can begin setting up their booths on June 4th between 18:00 and 22:00 (exhibitors with booths larger than 40 m2 can begin setting up at 14:00) and continue on June 5th between 08:00 and 22:00. The exhibition will take place in Hall #2 of the Israel Trade Fairs and Convention Center in Tel-Aviv.