MARKETING STRATEGIES OF TOUR PACKAGES IN KERALA - A CASE STUDY OF KERALA TOURISM DEVELOPMENT CORPORATION (KTDC) KERALA THESIS Submitted for the Award of the Degree of Doctor of Philosophy In COMMERCE By MUSHTHAQ AHAMMED K Under the Supervision of Prof. S. HUSAIN ASHRAF Ph.D. DEPARTMENT OF COMMERCE ALIGARH MUSLIM UNIVERSITY ALIGARH (INDIA) 2010 to my loving family Declaration I, Mushthaq Ahammed K, do hereby declare that the Ph.D. thesis entitled “Marketing Strategies of Tour Packages in Kerala – A Case Study of Kerala Tourism Development Corporation (KTDC) Kerala” submitted for the award of the degree of Doctor of Philosophy in Commerce is based on my research work and the thesis has not formed the basis for the award of any other degree or diploma. Aligarh (Mushthaq Ahammed K ) 4th December, 2010 Phone: External: 91-571-2702661 Internal: 3010/3505/3506 Prof. S. HUSAIN ASHRAF Department of Commerce Ph.D. ALIGARH MUSLIM UNIVERSITY Aligarh- 202002 (U.P.) INDIA Date : …………………. CertificCertificateateateate This is to certify that Mr. Mushthaq Ahammed K has completed his Ph.D. thesis entitled “Marketing Strategies of Tour Packages in Kerala - A Case Study of Kerala Tourism Development Corporation (KTDC) Kerala” under my supervision. To the best of my knowledge and belief, the work is of original in nature and is suitable for submission for the award of the degree of Doctor of Philosophy (Ph.D.) at the Aligarh Muslim University, Aligarh, India. (S. Husain Ashraf ) -------------------------------------------------------------------------------------------------------------------------------------------- Residence : Taj Akber, Diggi Road, Aligarh 202002 Phone: 91- 571- 2703989 Email:
[email protected] PREFACE As tourism is the fastest growing industry in the world, it has become one among the world’s most competitive industries.