Mukt Shabd Journal ISSN NO : 2347-3150 ENTREPRENEURSHIP POTENTIAL OF BEACH TOURISM IN KERALA Rakhi M. R, Research Scholar, Mahatma Gandhi College, Thiruvananthapuram.
[email protected] Dr.Vinod A.S, Assistant Professor, Mahatma Gandhi College, Thiruvananthapuram. Abstract Entrepreneurship plays a vital role in economic development of every country. The process of entrepreneurship brings many opportunities as well as choices to the society. Regional integration, global attention, reduction of gap between rich and poor can be made possible through entrepreneurs. Every economic sector in our country has vacancies for entrepreneurs. Tourism is one of the major service sectors having immense potential as well as opportunities for entrepreneurs. It is one of the best economic activities that have high potential for growth and future expansion and similarly it has multi-faceted impact on entrepreneurship. By promoting tourism in Kerala, tourism entrepreneurship can do a lot in eliminating unemployment up to an extent. This article focuses on the entrepreneurship potential of beach tourism in Kerala. The study found out that identification of the correct venture with proper support in the form of fund can lift any budding entrepreneurs and the existing entrepreneurs are highly satisfied with the time freedom enjoyed by them. Keywords: Entrepreneurship, tourism, Kerala, unemployment. Introduction Entrepreneurship plays a vital role in economic development of every country. This process brings many changes, innovation in our society. The proverb” Necessity is the mother of invention” becomes the reason for every new products and ideas. In every field the minute changes happens daily in technology or product or ideas as a result of entrepreneurship.