Europ. Countrys. · Vol. 9 · 2017 · No. 3 · p. 504-525 DOI: 10.1515/euco-2017-0030 European Countryside MENDELU THE PLANNING OF TOURISM ON RURAL AREAS: THE STAKEHOLDERS` PERCEPTIONS OF THE BOTICAS MUNICIPALITY (NORTHEASTERN PORTUGAL) Paula Remoaldo1, Isabel Freitas2, Olga Matos3, Hélder Lopes4, Sara Silva5, Maria Dolores Sánchez Fernández6, José Cadima Ribeiro7, Vitor Ribeiro8 1 Ass. Prof. Paula Remoaldo, PhD., Laboratory of Landscape, Heritage and Territory, University of Minho, Lago de Paço, 4704-553 Braga, Portugal, e-mail:
[email protected] 2 Ass. Prof. Dr. Isabel Maria Marinho Vaz de Freitas, Departamento de Territorio, Património e Cultura, Universidade Portucalense, Rua Dr. António Bernardino de Almeida 541, 4200-072 Porto, Portugal, e-mail:
[email protected] 3 Ass. Prof. Olga Maria Pinto de Matos, School of Technology and Management, Polytechnic Institute of Viana do Castelo, Rua Escola Industrial e Comercial de Nun´ Álvares 34, 4900-347 Viana do Castelo, Portugal; e-mail:
[email protected] 4 MSc. Hélder Tiago da Silva Lopes, Laboratory of Landscape, Heritage and Territory, University of Minho, Lago de Paço, 4704-553 Braga, Portugal, e-mail:
[email protected] 5 Sara Catarina Gomes da Silva, Laboratory of Landscape, Heritage and Territory, University of Minho, Lago de Paço, 4704-553 Braga, Portugal, e-mail:
[email protected] 6 Ass. Prof. María Dolores Sánchez-Fernández, PhD., Faculty of Economics and Business, University A Coruña, Rúa de Maestranza 9, 15001 A Coruña, Spain; e-mail:
[email protected] 7 Prof. José António Cadima Ribeiro, PhD., Department of Economics, University of Minho, Campus de Gualtar, 4710- 057 Braga, Portugal, e-mail:
[email protected] 8 Prof.