June 2018 Dear Applicant MARKETING

June 2018

Dear Applicant

MARKETING MANAGER

Thank you for your interest in the post of Marketing Manager at Norwich Cathedral. The post falls vacant as the current post-holder, who has held the post for four years, leaves us to join the Archbishop of Canterbury’s Community of St Anselm.

As part of the application pack, I am pleased to enclose the following:

General Information about Norwich Cathedral and the post Staffing Structure Job Description Person Specification Terms and Conditions Application Form

The closing date for applications is noon on Friday 22 June 2018. Interviews will be held on Friday 29 June 2018.

If you would like to discuss the post before you apply and/or visit the Cathedral, please do not hesitate to contact my PA, Mrs Susan Bulpitt, on 01603 218304 to make an appointment.

I look forward to receiving your completed application form in due course.

Yours sincerely

Neil Parsons Chapter Steward

Application Pack

Marketing Manager

June 2018

Background information to Norwich Cathedral

The Cathedral Church of the Holy and Undivided Trinity of Norwich has stood for 900 years as a beacon of faith and hope for the people of Norfolk. It has had different functions in different ages, and yet its purpose remains unchanged: witnessing to the constancy of God’s love for each of us in Christ, and offering a perspective on the world that each generation inhabits.

Construction of the Cathedral began in 1096 and a monastic community was established based on the rigorous Rule of St Benedict. The monks and lay brothers lived and worked in buildings clustered around the cloisters, and worshipped day and night in the Cathedral Church. They were to offer unrestricted hospitality to pilgrims and those who came for help and advice. They were to be men of learning, offering their knowledge and their skills in the service of the wider community.

Those same Benedictine principles apply today and shape the vision for the future. Worship continues every day, both in large services and also in the prayers of individual visitors. Our award-winning Refectory Restaurant has been built on the site of the original monastic dining hall and our Hostry Visitor and Education Centre on the site of the original Hostry guest hall. Both were designed by Sir Michael Hopkins and opened by HM The Queen in 2010.

In April 2015, the Dean and Chapter launched its Strategic Plan. This sets down the aims and aspirations for the next five years. The Dean’s introduction gave a clear focus for our work:-

“As we look to the years ahead, our focus will continue to be upon the worship of God and the service of His people – the people of the Diocese, the city and the wider community in East Anglia. In this five year strategic vision we pledge ourselves to making the very best use of our wonderful buildings to achieve the following:

· To enhance the experience of visitors and pilgrims. · To provide imaginative space for music, theatre and the celebration of the arts, business and science. · To draw people to a place where they can exchange ideas in an atmosphere of openness and mutual respect. · To enable adults and children who come through our doors to discover the richness of the Gospel and its relevance to their daily lives. · To engage with the Diocesan vision for growth in discipleship, spirituality and the number of people regularly worshipping in our Churches. · To live by our core values.”

The Cathedral continues to do what it has always done. It provides the opportunity for personal reflection and prayer; it connects us with the wider Church on earth and in heaven; it provides a focus for the Diocese of Norwich; it offers opportunities for celebration, learning and discovery. The Benedictine principles inform our Mission Statement:

Norwich Cathedral is a Christian presence at the heart of Norfolk

A place where all are welcome A place to share learning A place to grow in holiness

Cathedral Management

Chapter forms the governing body of the Cathedral. It sets policy, direction and key objectives, approves strategy and the annual budget, monitors performance and oversees the affairs and administration of the Cathedral. Chapter is chaired by the Dean, as Head of Foundation. The four Residentiary Canons (Precentor, Mission & Pastoral Care, Treasurer and Librarian) are all members of Chapter, together with an Honorary Canon nominated by the Bishop and three Lay Canons appointed by the Bishop after consultation with the Dean and Chairman of the Cathedral Council.

Chapter is assisted in its management by a number of committees which report to Chapter in an advisory capacity and make recommendations.

The Cathedral Council acts as a “critical friend” to the Cathedral Chapter. Council considers proposals submitted by the Chapter in connection with the general direction and mission of the Cathedral. It receives and considers the annual budget, annual report and audited accounts. It supports the work of the Cathedral; spiritual, pastoral, evangelistic, social and ecumenical.

The College of Canons as an honorary body receives and considers the annual report and audited accounts and takes an interest in the life of the Cathedral particularly in the wider context of the Diocese of Norwich.

The Cathedral Refectory and Shop, form Norwich Cathedral Enterprises Limited, a separate trading company. All profits from Norwich Cathedral Enterprises Limited are gifted to the Cathedral to further its mission, worship and outreach.

The Post and Further Background Information

The post of Marketing Manager falls vacant due to the current post holder leaving us after four years, to join the Archbishop of Canterbury’s Community of St Anselm. The Cathedral’s marketing activity has developed significantly in recent years and forms an essential part of the organisation in terms of mission and outreach and engagement with wider and more diverse audiences. We now seek an innovative and enthusiastic individual to continue this progress.

The Cathedral is first and foremost a place of worship, but it is also recognised as an iconic visitor attraction in the region and a high profile conference and events venue. The Marketing Manager role will require working across these varied areas and leading on the strategic direction for both commercial and non-commercial marketing across the organisation.

Whilst wishing to achieve maximum exposure of the Cathedral to wide and varied audiences, it must be emphasised very strongly at the outset that Norwich Cathedral is very different to marketing compared with a major high street shop or company. The post-holder will have to engage quickly with the philosophy of the Chapter and appreciate and respect the sensitivities of what being a Cathedral means. In this respect we are seeking someone with a strong empathy with English Cathedrals, particularly Norwich Cathedral. This will be a focus for discussion as part of the interview process; the successful candidate will need to demonstrate strongly that they fully understand what marketing a Cathedral really means.

The Marketing Manager is very much part of the “shop window” of Norwich Cathedral. They will play an ambassadorial role, representing and promoting the Cathedral within the wider community and media.

In order to achieve maximum publicity, the Cathedral continually strives to engage in more forward diary planning, ensuring that constituent parties are brought in at an early stage and information is shared with the Marketing Manager. In this respect, the post-holder will need to foster and maintain good relationships across all departments within the Cathedral.

The Marketing Manager is seen as a central resource; providing marketing, publicity and communication tools to support the Dean & Chapter and departments across the Cathedral. In addition, the post-holder will lead on fostering good links and promoting the Cathedral to visitors through the various tourism bodies with which the Cathedral has links.

The Cathedral’s website was redesigned three years ago and the Marketing Manager will be responsible for keeping this up to date and its further development. The Cathedral uses all of the major social media platforms. Whilst the Marketing Manager has responsibility for this, he/she is supported by a freelance specialist who works the equivalent of one day per week specifically dealing with social media. In recent months, two of the Residentiary Canons have also been given access to the Cathedral’s Social Media sites in order to try to boost coverage of the Cathedral’s liturgical life.

Lay Canon Mary Rudd, a member of the Cathedral Chapter and Marketing and PR Specialist provides invaluable support to the Marketing Manager, especially in terms of advice and guidance on relationships with the local press and media.

The role requires working in partnership with a wide range of organisations, such as The Diocese of Norwich, Norwich BID (incorporating Visit Norwich), Visit Norfolk, Norwich School and local businesses. Forming strong partnerships and delivering joint marketing activities for the benefit of the Cathedral is an important part of the role.

In recent years, Norwich Cathedral has seen wide acclaim for its marketing activity, with national and international recognition. The #mycathedral campaign was singled out as a mark of innovative Cathedral marketing activity by Bernard Donoghue, the Director of the Association of Leading Visitor Attractions. Meanwhile, we engaged international film maker Rob Whitworth to create a film about Norwich Cathedral, which was also used in extensive marketing activity for the city of Norwich.

In July 2020, the Cathedral will host Dippy the Dinosaur for four months. Dippy, from the Natural History Museum, is currently on a UK tour of selected venues and Norwich Cathedral will be the final host venue. We are already engaged in much preparatory work for this and the Marketing Manager will chair a sub group of local organisations looking at the marketing of this exciting project. The Natural History Museum has provided a good marketing budget to support this work. The Cathedral Chapter see the visit of Dippy as a very important aspect of the Cathedral’s mission and outreach and a wonderful opportunity to engage with the wider public across East Anglia, exploring the role of science and religion in our world today. The Marketing Manager will play a lead role in securing the success of Dippy’s visit to Norwich in 2020. In 2019, the Dean and Chapter will look to appoint a Dippy Project Manager too.

In advance of 2020 and in order to “test our systems” in welcoming large numbers of visitors, the Dean and Chapter are planning Seeing it Differently for August 2019. The aim is to offer people the chance to do something in the Cathedral that they would not normally associate with it, and to help them literally see the Cathedral from a different angle. The proposal is to set up a Helter Skelter in the west end of the Nave. Climbing some 40ft to begin the ride will bring the visitor nearer to the roof bosses (and their story of Salvation) and give a unique view of the length of the Nave. It is the offer of this unique Cathedral opportunity that will act as the main draw to bring people to the Cathedral and, in particular, to reach those who might not have otherwise thought that a visit to the Cathedral was for them.

The Marketing Manager’s role is wide and varied. Part of the challenge is getting the balance right; in maintaining the Cathedral’s day to day marketing activity, whilst also developing new and exciting marketing opportunities for Norwich Cathedral. It will be an exciting time for the new post- holder to join the Cathedral Team. Working within an agreed framework set by the Chapter, the post-holder will be able to make an important contribution to the life of Norwich Cathedral.

The post-holder will be responsible for his/her own administration. 6

The post is available from mid to late July. It is hoped that there will be a suitable period of handover.

How to Apply for this Vacancy

Please complete the application form supplied. Your application will be assessed according to your fit against the Person Specification. Remember that you can include not only experience gained in paid employment or self-employment, but also relevant experience and skills gained in voluntary work, domestic/family duties, etc. We cannot consider a CV as an application, although supporting materials can be accepted.

We actively encourage submission of this application by e-mail. If you are completing the application form on paper, please use black ink to help us photocopy it; add whatever supplementary forms you see fit.

If you are completing the form electronically, please take whatever space is necessary for your replies; you can add any supplementary files as attachments. Please save files as RTF (Rich Text Format).

Applications should be addressed to Mrs Susan Bulpitt, Executive PA, The Chapter Office, 65 The Close, Norwich, NR1 4DH or by email to [email protected]. The closing date for applications is noon on Friday 22 June 2018.

Interviews

Interviews will take place on Friday 29 June 2018 and will consist of an introduction to the Cathedral and the post of Marketing Manager, a tour of the Cathedral and the Chapter Office, an opportunity to meet Chapter members and key staff, lunch, and a formal interview. Candidates will be asked to carry out a written assignment, and prepare and deliver a short presentation using PowerPoint.

Short-listing will take place on Monday 25 June 2018 and candidates who are selected for interview will be notified by e-mail and telephone.

Canon Canon Dean Canon for Mission Precentor Librarian and Pastoral Care PA to the Music & Education Dean Welcome & Vergers & Library Hospitality

Office Chapter Manager & Steward PA to Chapter Operations &

Steward staff

Master of Sacrist Broderers Librarian Head of Schools Estates Marketing Hospitality & Retail Finance Welcome Music & Family Manager Manager Catering Manager Manager Supervisor Supervisor Learning Manager (Vol)

Organist Head Broderer Library Schools & Volunteers Family Verger Volunteers Works Gatekeepers Head Chef & Refectory Shop Donations Accounts Welcome Learning Team Kitchen Staff Assistants Supervisor Desk Team Team Volunteers Officer PA to Precentor Vergers & Master Refectory Shop of Music Volunteers Volunteers Guides Supervisor (Vol) Organ Scholar

Guide Volunteers

Choir Chaperones Key: ______= direct line management reporting link

------= functional link (not a direct report) 8

JOB DESCRIPTION

Job Title: Marketing Manager

Reporting to: The Dean and Chapter

Line Manager: Chapter Steward

Job Summary:

To support the Dean and Chapter in the formulation of a clear marketing strategy and to be responsible for its delivery, ensuring maximum exposure of the Cathedral to wide and varied audiences. To work proactively with all staff; providing a central resource of marketing, PR and communications to support them in the successful delivery of aims and objectives specific to their department. To be proactive in forward planning to ensure all services and secular events receive good publicity. To work in close co-operation with the Cathedral’s agencies and partners; developing good relationships with the media.

Specific Tasks:

1. To deliver and manage the Cathedral’s marketing strategy

2. To deliver various marketing campaigns for activities and events

3. To work proactively with all Heads of Department and Cathedral staff to ensure maximum marketing exposure for the Cathedral

4. To be proactive in working with tourism partners (for example, Norwich BID incorporating VisitNorwich and Visit Norfolk) to enhance the Cathedral’s profile as a visitor destination

5. To create, expand and maintain the marketing database for various activity

6. To create and manage hard copy and digital marketing collateral, including brochures, flyers / posters, adverts and online content, working with a creative design agency (within budget constraints)

7. To be responsible for updating and developing the Cathedral website, including the delivery of a new online booking system

8. To manage and develop the Cathedral brand, ensuring brand guidelines are followed and there is consistent internal and external communication

9. To work with the Board of Norwich Cathedral Enterprises to market the Cathedral Refectory, Shop and hospitality service. This involves leading on the marketing of venue hire and working in close partnership with the Hospitality & Catering Manager and Retail Manager

10. To undertake various forms of market research and analysis to support marketing strategy

11. To support Chapter and staff in achieving good communications, both internally and externally

12. To develop and be responsible for the Cathedral’s e-newsletter and email marketing activity

13. To lead, develop and have responsibility for the social media network, supervising the freelance consultant who supports this activity

14. To maintain and monitor website statistics, using Google Analytics, and take action to improve the effectiveness of the site

15. To maintain and develop relationships with media contacts and to identify and develop PR opportunities to raise the profile of the Cathedral

16. To create and distribute news releases and event details to media contacts

17. To be proactive in taking and commissioning photographs for use in communication materials, and to maintain a bank of images

18. To maintain close links with the Editor of the Diocesan Magazine, ensuring prominent exposure for the Cathedral

19. To represent the Cathedral on the Diocesan Communications Committee

20. To attend regular Heads of Department meetings and maintain close links with colleagues across all of the departments within the Cathedral

General:

1. To support the Dean and Chapter at all times

2. To work closely with the Chapter Steward

3. To support the smooth running of the Chapter Office

4. To attend and participate in training courses as directed

5. To adhere to HR policy contained in the Staff Handbook

6. To take part in the Annual Appraisal/Review System

7. To undertake any other reasonable tasks, relevant to the post

PERSON SPECIFICATION

Post: Marketing Manager

Essential

 Experience of delivering and managing marketing campaigns

 Experience of managing and developing brands

 Demonstrable experience of writing and producing copy in a variety of offline / online formats for varying audiences

 Good proof-reading skills and attention to detail

 Demonstrable experience of excellence in public / media relations, including managing and developing relationships with the media, writing and distributing news releases and acting as a brand ambassador.

 Experience of managing marketing communications, using various media / channels to effectively communicate with different audiences

 Experience of delivering IT projects (websites, booking systems)

 Experience of undertaking market research and analysis to inform decision making

 Ability to demonstrate initiative, drive and business flair

 Empathy with the Church of England and the Cathedral’s Christian ethos and mission

 Experience of working with agencies – PR, creative and digital

 Experience of working in partnership with various organisations to support development

 Ability to organise a diary with competing demands

 Experience of using Microsoft Office and database management software

 Willingness to work flexible hours as and when required

 Enthusiasm and experience of working within a culture of “getting the job done”

 Strong interpersonal skills

 Excellent written and verbal communication skills

 Ability to work to deadlines

 Numeracy and financial skills – experience of managing budgets

 Experience of maintaining and developing a website

 Strong digital marketing skills with experience of social media marketing

 Educated to a degree level or equivalent

 A minimum of two years’ experience in a marketing or communications role

Desirable

 A marketing qualification (Chartered Institute of Marketing)

 A working knowledge of the Church of England

 Experience of working with volunteers

 A knowledge of Norfolk and the Diocese of Norwich

 A full and valid driving licence

 Experience of using the Adobe Creative Suite (InDesign, Photoshop etc.) will be advantageous

TERMS AND CONDITIONS

Post: Marketing Manager

Contract: Full-time 35 hours per week

Salary: £32,802 per annum

Holidays: 23 working days’ paid holiday per year, together with all usual Bank and public holidays (pro-rata for part-time employees).

Hours: Monday to Friday 9.00 am – 5.00 pm with one hour’s unpaid lunch break.

Due to the nature of the post, the post-holder may be required to be flexible in the normal starting and finishing times to meet operational needs. Further, the post-holder may be required to work evenings and weekends occasionally.

Probation: The post is subject to a probationary period of three months. On completion, and unless otherwise extended, the position will become permanent and subject to three months’ notice of termination of employment on either side.

Place of work: The usual place of work is Norwich Cathedral Office, The Close, Norwich.

Pension: Norwich Cathedral offers a pension scheme consistent with pension auto-enrolment. In addition, employees become members of the Staff Death in Service Benefits Scheme, on commencement of employment, which entitles nominee(s) to receive a lump sum of twice the employee’s annual salary at the date of death

Smoking: The Cathedral operates a no smoking policy.

Medical: Successful candidates will be required to complete a medical questionnaire.

Equal Opportunities: The Cathedral operates an equal opportunities policy.

DBS: Norwich Cathedral is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults, and all applicants must be willing to undergo screening appropriate to the post, including checks with past employers and the Disclosure & Barring Service.

Application for employment

Please complete using black ink and return by 12 noon on Friday 22 June 2018

Position applied for: Marketing Manager

Personal information Title

Forenames Surname

Address Telephone numbers: Daytime (please withhold if you do not wish to be contacted at work)

Evening

E-mail:

Are you legally eligible for employment in the UK?

How did you hear of this vacancy?

Have you made any previous applications to Norwich Cathedral? If so, when and for which post?

Referees Please name two referees (excluding relatives), one of whom should be your present or last employer. Any offer of employment is subject to satisfactory references; your current employer will not be approached without your permission. Name Name

Address Address

How is the referee known to you? How is the referee known to you?

Telephone No. Telephone No. E-mail E-mail

Education Secondary Education From/to Examinations passed and grades (name and address of school)

Further Education From/to Courses and results (university, college, evening classes)

Professional memberships and qualifications

Relevant training and personal skills

Please indicate skills and training courses undertaken relevant to this appointment.

Driving Licence: Yes/No Current endorsements: Yes/No

Employment History Begin with present occupation/last employer and work backwards

From/to Name and address of company/ Position held organisation Key responsibilities Reason for leaving Final salary in role

Please give details of any periods not accounted for, including any unemployment

Date available to start work, or notice required

Do you consider yourself to have a disability? Yes/No

You do not need to give further details at this stage. However, if you are invited to attend for interview, please advise us of any specific arrangements or equipment which you require.

Additional information

Please explain why you are applying for this position and outline how you meet the skills specification, adding any other relevant information in support of your application. You may use extra sheets.

Please give details of hobbies and interests (include membership of any organisation, any office held and any voluntary work)

Under the Data Protection Act, information is obtained and held by Norwich Cathedral only as part of the recruitment and selection process. It is regarded as strictly confidential and will be stored securely.

I hereby provide explicit consent for the information to be stored within the organisation’s manual and computerised filing systems.

SIGNED: DATE:

If you give any information which you know is false, or if you withhold any relevant information, this may lead to your application being rejected, or if you have already been appointed, to your dismissal.

I confirm that all the information I have given is, to the best of my knowledge and belief, true and complete.

SIGNED: DATE:

Equal Opportunities Monitoring

The information provided on this part of the application form will be used by Norwich Cathedral for monitoring purposes to ensure that we are not intentionally or unintentionally discriminating against any groups or individuals.

This information will not be used in the recruitment process.

Name

Post applied for

Gender

Date of birth

1. Ethnic origin

Please tick the category that most represents your race/ethnic origin

White: British White: Irish White: Other Mixed: White & Black Caribbean Mixed: White & Black African Mixed: White & Asian Mixed: Other Asian or Asian British: Indian Asian or Asian British: Pakistani Asian or Asian British: Bangladeshi Asian or Asian British: Other Black or Black British: Caribbean Black or Black British: African Black or Black British: Other Chinese Other ethnic group Decline to declare

2. Disability

Do you have a disability within the terms of the Equality Act 2010? If so, please briefly explain.