Annual Report FY2020

Meeting the Moment Annual Report FY2020 To say that the

$500KRecovery fund past year did not turn out as planned $2.9MFY21 budget from $3.2 million or expected is an understatement. are unique to our district and helped it thrive. We also continued to expand our Hudson Square Canvas public art project; the Hudson Square Standard, our award-winning design

Contents that reimagines the potential for urban Page 01 Page 18 Page 40 We launched headlong into the year excited sidewalks; began work on pedestrian-friendly Reflecting Reimagining about the expansion of our BID boundaries, our A message from the improvements to Varick Street, a project new streetscape improvement projects that Chair and the President 10-Year Anniversary Masterplan a decade in the making; and continued our continue to transform the BID, and our future arts efforts to solidify the area as an exemplary Hudson Scare Hudson Street and public space projects that have helped build green, urban district. Page 02 Elves and Holiday Constituent Services community in Hudson Square. Then COVID caused a full district shutdown Then COVID-19 hit. But we did not shrink overnight. Bustling streets and public spaces Recovering Decorations Residential and away in the face of the unfathomable challenges emptied. Restaurants and retail businesses Recovery Fund Hudson Square Standard Commercial presented by the pandemic. Instead, we shuttered their doors. Booming construction, Development Map Liz Neumark Parklets and Hudson Square Canvas harnessed the creative energy that helped us including that of the future Disney and Google Construction Chair Outdoor Dining Spring Street Park build a bustling, dynamic BID to develop a plan to headquarters, came to a screeching halt. And Management and Open Streets help our businesses—and their customers and millions of square feet of office spaces were Connecting People to Monitoring employees recover. temporarily vacated. Anticipating the Each Other and the In the following pages of our 2020 annual We immediately sprang to action, Commute Neighborhood report, you will read about the progress we harnessing our resources and strengths to Page 48 King Street made in the continued transformation of the aid in the recovery. We were, and continue Hudson Square BID and about how we pivoted in the face of a to be, in constant communication with Communication Page 32 Business Improvement historic crisis to respond to the new needs of property owners, retail and other businesses and Covid-19 Recommitting District our community. to understand their needs, established a North Varick General Operations About the BID A decade ago, during the Great Recession, $500,000 recovery fund, and developed a Improvements and Maintenance we started the Hudson Square BID. We saw the plan aimed at reviving ground floor retail Staff and Board Freeman Plaza East Traffic and Pedestrian Ellen Baer neighborhood for its history and its Art Deco and ensuring pedestrians and cyclists can Special Thanks and West Safety President and CEO architecture, but also as a blank canvas where navigate streets and patronize retail and food Transportation Map we could imagine and develop a new, vibrant, and and beverage establishments safely. And, to Tree Health, Horticulture, thriving district. As The New York Times wrote in a further boost recovery, our Board of Directors Financials and Maintenance March 2020 article, our efforts “met with success.” voted to reduce our FY21 budget from $3.2 The key to the district’s transformation was million to $2.9 million, which means property careful planning, something we continued this owners will be assessed a per-square-foot past year with the kick-off of phase two of our charge of approximately $.28, instead of the masterplan for the neighborhood. The plan is a $.32 that had been previously approved. comprehensive vision for the areas of Hudson Much uncertainty remains about the future, Square that became part of the BID during the but one thing we know: we helped build the 2019 expansion. It will help us strengthen the district to what it is today, and we are 100% neighborhood’s connection to the waterfront and committed to ensuring we have a thriving other neighborhoods and bring to the expanded district in the future. area the aesthetic and pedestrian experience that 01 Addressing the new the new Addressing normal, creating a welcoming neighborhood retail helping and survive. 03 02

Recovering Even as we began to work from home in mid-March, our focus remained on Hudson Square. We evaluated where we could find savings from non-essential services and re-allocated our budget to programs to meet the emergency. Using our newly established $500,000 recovery fund, we developed a plan aimed at reviving ground floor retail and ensuring pedestrians and cyclists can navigate streets and patronize retail and food and beverage establishments safely. To further boost recovery, our Board of Directors voted to reduce our FY21 budget from $3.2 million to $2.9 million, which means property owners will be assessed a per-square-foot charge of approximately Recovering $0.28, instead of the $0.32 that had been previously approved.

Recovery Fund

$500KRecovery fund

$2.9MFY21 budget from $3.2 million

04 05 Parklets and Outdoor Dining

At the heart of our fund expenditures is the creation of our custom-designed parklets—temporary curbside spaces for food and beverage establishments participating in the City’s Open Restaurants initiative. Reminiscent of our Street Seat program, each parklet provides expanded seating in the roadbed adjacent to the participating restaurant, consistent with the City’s requirements. The parklets reflect Recovering Hudson Square’s creative identity with colorful graphics on the ground, produced with paint that was generously donated by Sherwin Williams Paints’ neighborhood outlet. Planters, furniture, and umbrellas provided by the BID further enliven the curbside spaces. To date we have built a dozen such spaces with budget to double that number as requests come in. In addition, we've designed and are seeking approval for additional parklets which would serve non-food and beverage retailers, provide queuing and circulation space, and serve as bike corral locations. We are awaiting City approval of these additional parklet typologies.

Open Under the City’s Open Streets initiative Seven days a week, from 10am to 3pm, we are overseeing stretches of four we set up barricades and signage and 12New parklets Streets streets in the district that have been monitor the Open Streets. Since the built closed to non-essential vehicles, BID’s inception, we have advocated for allowing pedestrians and bicyclists to using streets this way and were thrilled safely use the roadbeds and maintain to participate when the opportunity physical distancing. arose. We will operate the program as long as the City allows, and hope it will These streets include: lead to long term discussions about 2,320Square feet of • Greenwich Street between how vehicles can share streets with parklet space Canal and Spring pedestrians, bicyclists and other users. • King Street between Hudson and Greenwich • Little Sixth Avenue from Spring to Dominick • Dominick from Little Sixth 06 07 to Varick Anticipating In anticipation that bike use will increase as more workers return to the neighborhood, the Commute we successfully advocated for the expansion of the Citi Bike station on Greenwich Street and Houston Street. Separately, we worked with property owners, the Department of Parks & Recreation, and the Department of Transportation to get 44 new bike racks throughout the neighborhood. Recovering

24New bike racks on Varick Street

26New Citi Bike docks on Houston and 08 09 Greenwich Street Recovering

King Street

In 2019 we temporarily turned an under- Amid the pandemic, the BID partnered utilized block on King Street between with the Urban Design Forum and Hudson Greenwich and Hudson into an outdoor Square Properties to lead a competition gathering space, featuring an interactive for a placemaking installation on King sculpture with interconnected tables and Street between Hudson and Greenwich benches. It immediately became a go- Streets, to contribute to the reopening of to spot for people looking to meet with Hudson Square. BID president Ellen Baer friends, enjoy a meal outdoors, or just take served on a jury that selected a winning 53Proposals a break and bask in the vibrancy of our design proposal called Restorative Ground Rendering by WIP Collaborative submitted neighborhood. It was the perfect spot for by WIP Collaborative, from among 53 and Urban Design Forum summer street fairs, too. proposals. As a dynamic platform for the 2021 install To build on the popularity of that now- public life to re-emerge, the installation will removed seasonal setup, we are working invite the community to use our outdoor with the adjacent property owner, Hudson spaces to work, play and think—a very Square Properties, to make King Street even Hudson Square way of welcoming the 3Distinct more appealing for pedestrians. The NYC neighborhood home again. experiential Department of Transportation approved environments our proposal to make it an Open Street, starting in September 2020, opening the block to pedestrians and bicyclists. 10 11 Communication and COVID-19

From the beginning of the COVID-19 Our annual HR Breakfast—an opportunity pandemic, we have sought to be a to bring the district’s HR professionals resource in these uncertain times. Our together and discuss issues in the goal has been to identify ways in which we neighborhood that concern their can meaningfully help our constituents, community—took on added importance

Recovering without adding to the noise. in May, amid the pandemic. For the first To ensure that we provide timely time we held the event virtually and invited information and updates, we increased the property managers as well in recognition frequency of our newsletters from monthly that both of these stakeholder groups’ to weekly—and our open rates among actions are intertwined. Representatives retailers increased significantly, illustrating from Cushman & Wakefield, Adafruit, and the need for frequent communication. Medidata provided insights to more than In March we instituted weekly check-in 50 attendees from nearly 30 companies. phone calls with retailers and in May we began visiting retail locations to chat about customers, challenges, and needs. More recently, we have walked around the district to supply businesses with masks, custom window clings, and other helpful items provided by the BID and the City.

12 13 North Varick Improvements

Persistence pays off! Nearly a decade • An extension of the parking- Going forward, we will maintain all of these after we collaborated with Sam Schwartz protected bike lane on Varick Street newly installed improvements. This work Engineering on recommendations for two blocks south from Carmine to comes on the heels of the BID adding our pedestrian-friendly improvements West Houston Street Pedestrian Safety Manager service to on Varick Street—and after years of • A new concrete pedestrian refuge Clarkson Street in 2019 which, coupled advocating for those improvements— island on the Clarkson Street approach with the new improvements, will make we received approval from the City, and to Varick Street Hudson Square safer for pedestrians the Department of Transportation has • A new painted pedestrian island on the and drivers alike. completed the work, including: southeast corner of Varick Street and Recovering Carmine Street • A new painted curb extension on the northwest corner of Varick Street and Clarkson Street • Removal of the southbound right-turn- only lane on Varick Street approaching Houston Street • A new painted pedestrian island on the northeast corner of Varick Street and Houston Street • Relocation of the existing painted curb extension at Varick Street and Houston Street from the southwest to the southeast corner

Photo by Doug Gordon of Brooklyn Spoke In Progress

Before 14 15 After

Following our upgrades 2018 to Freeman Plaza West, we are now poised to give Freeman Plaza East a makeover. Working with design firm MNLA, we developed a conceptual design for both Freeman Plaza East and the adjacent pedestrian block on Varick Street. The new design will feature and walkability, plantings, enhanced more the creation of nooks and crannies—which we call islands—that will reorient the parkspace for the realities of the COVID Construction pandemic. slated is the for offseason, to align with the completion of is and projects, residential surrounding anticipated to be completed by the 2021 season. 2021

Freeman Plaza Plaza Freeman East and West After welcoming 54,800 visitors to Freeman Plaza during our May-through- November season we were in 2019, in year incredible another anticipating 2020. Unfortunately, we had to cancel all of our programming due which to COVID-19, meant a summer without the free outdoor exercise classes and concerts that our community looks forward to each year. However, we were able to reopen both the east and west plazas on July 27—with modifications to accommodate social community the distancing—to provide with more critical outdoor space. help To reduced we safety, visitors’ facilitate for spaces isolated created seating, and two, of groups and individuals distancing. promoting installed signage 17 16

Recovering Reflecting 19 18

Remembering Remembering the times before and celebrating Hudson Square's community. creative In 2019 we celebrated the BID’s 10th Our yearlong celebration of all things anniversary. When we were formed in 2009, Hudson Square—which included the no one quite knew what to make of the Hudson Square Canvas public art former Printing District: somewhere west initiative—culminated at our annual of Soho, and south of the village, with its meeting in November at The Jerome L. half-full loft buildings and rush hour streets Greene Performance Space at WNYC and packed with cars bound for the Holland WQXR. As part of the event’s festivities, we Tunnel, the area lacked an identity of its named ten local companies who embody own. A decade later the neighborhood was our neighborhood’s values as our Hudson transformed into a hub for business on Square 10 in 10 honorees: Concentric the creating edge of innovation with seven Health Experience, Edelman, HERE, open spaces, 250 trees, and a daytime Horizon Media, Hudson Square Pharmacy, population of 70,000. Our signature Medidata Solutions, Mekanism, New York programs have enhanced the pedestrian Public Radio, New York Genome Center, environment, mitigated traffic conditions, and TripAdvisor. During the three-month and promoted sustainability. leadup to the meeting, we executed a campaign that identified and promoted

these ten businesses, and throughout the Reflecting year marked the milestone with branded banners and digital assets. We also produced a special video highlighting the BID’s accomplishments over the past decade that can be viewed on our website.

10-Year Anniversary

20 21 Since 2012, we have brightened Hudson Elves and Square with paper lanterns, illuminated snowflakes, and other custom light pole Holiday decorations to brighten our neighborhood during cold wintry nights. Over the years Decorations we have expanded our signature lights to cover more public spaces and create an even more festive look throughout the neighborhood. While our decorations brought cheer to the streets, another favorite local holiday tradition, our quirky crossing elves, returned to Varick Street with jolly songs and dances. This year they came bearing special gifts: holiday coupon books promoting special offers from 14 neighborhood retailers. The offers were

limited through the end of the year. In Reflecting total, 12 elves handed out 5,000 coupon books over two days. The elves also shined a spotlight on our Pedestrian Safety Managers program, which keeps pedestrians safe all year round.

Considering the creative energy that flows through Hudson Square offices, it’s no surprise that companies here go all out to celebrate Halloween as an opportunity to express their imagination and originality. On the streets, the BID’s spooky specials, costume contests, and eerie displays transform Hudson Square into Hudson Scare. This year we hired artists Vicky Shum and Zofi Lipton to create an eerie installation called Forevermore in our Hudson Square Hudson Standard trees, encouraging people to explore the neighborhood. Laboring for Scare 500 hours, they created more than 150 crows out of recycled plastic bags and newspaper and placed them in 72 trees throughout Hudson Square’s streets, Spring Street Park, and Freeman Plaza East and In addition to presenting Forevermore, we West. One-third of the bags were picked were pleased to bring back our Spooky up off New York City streets; the others Concoctions program—two weeks of were collected by the artists’ friends and crafted seasonal Halloween cocktails family members. The festive, thoughtful and concoctions at six participating installation reflected the environmentally food and beverage establishments in the conscious values of our community and neighborhood. Promoted by our 12-person garnered media coverage from NY1, Tribeca street team dressed as witches and wizards, Citizen, The Villager, and Patch. the program was a screaming success. 22 23 Over the last 10 years, Hudson Square has evolved into an exemplary green, urban district, thanks in large part to our Hudson 300+Trees Square Standard (HSS) program. Last fall we applied HSS—an award-winning design that reimagines the potential for urban sidewalks and tree planting—to the blocks in our newly expanded district boundaries, planting 10 new trees and 52Trees to blocks retrofitting 42 more tree pits. The enlarged in the BID tree pits, permeable paving and structural expansion area soil yield stronger, healthier trees; while our distinctive tree guards add to a cohesive neighborhood identity. In total, we have planted or retrofitted more than 300 trees since launching HSS in 2013, bringing arboreal beauty and shade to sidewalks

Reflecting throughout the district. Our trees also provide significant environmental and health benefits—and now we are developing a new approach to measuring their annual impact.

Hudson Square Standard

24 25 In 2019, to celebrate the BID’s 10th To broaden awareness of Hudson Square anniversary we unveiled Hudson Square Canvas and bring more pedestrians to Canvas, a dynamic gallery of public art on Varick Street, we executed a marketing Varick Street created by four artists who campaign that exceeded expectations conveyed our community’s creative DNA with 1.7 million Instagram and Facebook in stunning style. In November, we added impressions and nearly 9,000 clicks to the a new series of colorful, translucent, 3-D project’s digital map. We also ran ads with sculptures called Street Cathedral to the local outlets and earned media coverage mix. Created by Claudia Ravaschiere and in amNewYork, NY1, and Untapped Cities. Michael Moss, Street Cathedral brings life And, Hudson Square Canvas was featured to five light poles, imparting a kaleidoscope in walking tours by Open House NY, of color that projects the magic quality of Untapped Cities and Creative Mornings, stained glass onto the street. reaching 150,000 people through The verdict is in. 85% of community promotional outreach. members and visitors who we surveyed We had been preparing to debut more strongly agreed that Hudson Square Canvas Hudson Square Canvas installations this makes them more likely to spend time on fall, but when COVID-19 hit, we redirected

Reflecting Varick Street. those funds to our recovery programming and have extended Hudson Square Canvas’ for an additional year, through August 2021.

Hudson Square Canvas

26 27 Two years after transforming the deteriorating space on Spring Street and Sixth Avenue into Spring Street Park, we continue to ensure that it remains a world- class open space through our ongoing maintenance and improvements. During the COVID-19 pandemic, especially as the weather warmed and businesses reopened, the park became an even more important resource for people looking to safely enjoy time outside. In June we collaborated with the NYC Department of Transportation to bring the City’s Open Streets initiative to Little Sixth Avenue, along the park’s west side, and to Dominick Street, allowing pedestrians and bicyclists to use the roadbeds while

Reflecting maintaining social distancing. These streets are open and monitored by the BID from 10am to 3pm, seven days a week. Earlier in the year, we installed a new sprinkler system with navigation technology enabling us to provide each of the park’s nine planter systems with just the right amount of water for optimal tree health. Later in the year, we established a comprehensive pest management system.

Spring Street Park

28 29 Connecting neighbors to cultivate creativity and build community is a core part of the BID’s mission. We work hard to bring new arrivals into the fold on day one—and in some cases, even earlier. In September, as construction continued on Google’s new Hudson Square campus at 550 Washington Street, we hosted a special day of nine walking tours for more than 250 Google employees, to introduce them to their future neighborhood. As part of our ongoing efforts to highlight the great work of local companies, support retail, and encourage exploration of the neighborhood, we created six unique virtual guides throughout the year. Themes included New Year’s resolutions, Black

Reflecting History Month, Valentine’s Day, coffee shops, kid-friendly destinations, and outdoor locations to soak up the sun.

Connecting People to Each Other and the Neighborhood

30 31 33 32 Providing essential Providing neighborhood services, as a trusted resource times. uncertain in

Recommitting 155Cases reported 94%Closure rate to 311 Recommitting

General 3xSeasonal 205Tree guards Operations and staff painted Maintenance

In July 2019, we extended our core To establish a new maintenance standard for services—public improvement, traffic and our team and partners, we created a guide pedestrian safety, and maintenance—to with protocols and benchmarks for each areas that were part of our recent BID space and item that we maintain. During the expansion. Our operations and maintenance pandemic, we have shared these standards teams have long been the neighborhood’s with the food and beverage establishments “eyes and ears” and they brought that with whom we have built parklets, to help vigilance to the expansion area, logging nine them maintain and care for the furniture 311 reports there—out of the 72 reports for and other items we loaned them. the expansion area—to alert the City about Increasingly, data guides our team’s on-the-ground issues in real time. efforts. In 2018 we began using Salesforce We hired a second supervisor, and to collect and organize information and in the summer of 2019 added a third to generate reports about the district and seasonal staff member to meet the our work. Now, with two years of data in cleaning and maintenance needs of our our system, along with newly collected growing number of green spaces and new numbers from our expansion area, we public programming to enable seamless are really seeing the benefits. We are operations 7-days a week. The following tracking all of our maintenance cases year, when we paused programming due to through the platform—in FY20 we logged COVID-19, we temporarily scaled back the 155 cases with a 94% closure rate. We team’s hours. Despite the reduced hours, we also implemented a map-based reporting committed to paying the staff their full rate. feature on Salesforce to help visually They are back to working full time. display maintenance cases and identify clusters so we can most efficiently deploy 34 35 our resources. Our Pedestrian Safety Managers (PSMs) During the height of the pandemic in April, continue to ensure that our pedestrians our daily pedestrian count, measured at the have safe, open crosswalks on Varick intersection of Varick and Spring, reached Street, supplementing the work of the a low of 1,373 people—a reduction of City’s Traffic Enforcement Agents (TEAs) 93% from the same time the year before. who are deployed on high-traffic days. In Between March 1 and July 21, our counts July 2019, we expanded our PSM program were down an average of 74%. With so little to the intersection of Clarkson Street pedestrian traffic, we suspended PSM and Varick Street, staffing a minimum of service and have used those funds for two PSMs at the intersection, five days our neighborhood recovery program. We a week—with additional personnel on continue to monitor daily pedestrian counts holidays and other high traffic days. We and will reinstate the program when it continue to fine-tune the program by becomes necessary again. We are prepared conducting biweekly meetings where to repurpose the program to enhance

we analyze each intersection, report on pedestrian circulation and respond to the Recommitting services, develop staffing plans, and make possibility of increased bike traffic. adjustments to best meet pedestrian needs relative to the latest developments on the ground. Furthermore, we regularly consult with Sam Schwartz Engineering on the impact of holiday traffic, construction projects, lane closures, and other evolving conditions, so that we can redirect PSMs where they are most needed. Our program has reduced the frequency of blocked intersections and crosswalks by 45% and decreased horn honks by 36%. Additionally, we continue to advocate for the City to do its share, including another TEA to serve the intersection of Broome Street and Varick Street.

Traffic and Pedestrian Safety

45%Less blocked 36%Less Car Intersections Horn Honks and Crosswalks 36 37 Deemed essential, our landscaping Our efforts to solidify Hudson Square as services continued without interruption an exemplary green, urban district did not by COVID-19—including removing litter, stop there, as we launched a biannual tree installing seasonal plantings, monitoring health assessment program and directed tree health, and informing the City when supplemental services to underperforming trees need to be replaced. Our full-time trees. Additionally, we established a maintenance workers proved invaluable biannual tree guard repair initiative, in as eyes and ears on the ground, even after which we conduct a tree health survey each the district largely emptied out. They will spring to target trees for fall refurbishing continue keeping the district clean, safe, and and to guide resource allocation and inviting for those who are here now and those ensure cost efficiency. preparing for the return of our workforce. Last but not least, we were proud Meanwhile, our horticulture program to serve as a liaison between the NYC grew to serve the BID’s newly expanded Department of Parks and Recreation

Recommitting areas where we planted 10 new Hudson and the New York City Fire Museum to Square Standard trees and retrofitted 42 facilitate the planting of a Survivor Tree in tree pits. We also extended our Spring front of the museum on Spring Street. We Street tree pit plantings to Greenwich installed a guard to protect the tree, which Street with 12 new plantings, bringing the is dedicated to every FDNY member, first number there to 26. In total, we began responder, and New Yorker who perished maintaining an additional 52 new or as a result of illness attributed to 9/11. retrofitted trees in FY20.

Tree Health, Horticulture, and Maintenance

42Tree Pits 10New Trees in Retrofitted Hudson Square Standard 38 39 41 40 Envisioning the Hudson Square of tomorrow.

Reimagining Reimagining

Masterplan

In February we kicked off the However, when the pandemic started, planning process for phase two of our team quickly pivoted to develop a our Streetscape Improvement Plan comprehensive neighborhood recovery in collaboration with a world-class plan, under the authority of City initiatives. team comprised of architectural In May we convened retail and streetscape firm WXY, MNLA, and Sam Schwartz task forces via videoconferencing to Engineering. We are seeking to articulate explore stakeholder challenges and a comprehensive vision for the areas of potential solutions. We produced initial Hudson Square that became part of the concepts to support safety during BID during our 2019 expansion and to the pandemic, create a welcoming propose several catalytic projects for neighborhood for workers as businesses the next three to five years. reopen, and lay the groundwork for long term improvements to be planned in the Our priorities are: coming year. • Strengthen connections to the waterfront and surrounding neighborhoods • Optimize logistics and traffic to grow placemaking opportunities and balance the needs of different stakeholders • Activate and enhance the ground- floor environment • Showcase digital innovation in the public realm 42 43 Hudson In December we were joined by the New York City Economic Development Street Corporation and Department of Transportation (DOT) to break ground on the next phase of our Hudson Street streetscape redesign project.

The groundbreaking followed months of prep work by the BID and its partners, Three months later the project, like many including: other City-funded capital projects, was Reimagining • Gaining final approvals from DOT and unexpectedly paused due to COVID-19 the NYC Public Design Commission and the resulting economic slowdown. • Conducting outreach to properties and Fortunately, in June, construction on this businesses along the corridor public-private design-build contract was • Launching a community communication authorized to continue. process with monthly newsletters When finished, this project will bring • Producing informational construction new pedestrian space, a protected fence banners highlighting elements of bike lane, and new amenities to Hudson the project Street—from West Houston Street to • Coordinating activity with other Canal Street—transforming the corridor construction projects along the corridor, into a grand boulevard and increasing including the Disney project connectivity throughout the neighborhood. The makeover will also enhance safety for pedestrians, bicyclists, and drivers.

44 45 Constituent Residential and Clarkson St 102 Charlton Street Construction Lalezarian Properties Services Commercial 59K SF Management Development and Monitoring WEST HOUSTON ST T

155Cases reported 94%Closure rate H S 77 Charlton Street C to 311 I Toll Brothers City Living

W In response to the growing demand for

N 222K SF E KING ST living and working space in Hudson Square, E

R our neighborhood continues to experience t 550 Washington Street G a significant uptick in construction. Oxford Properties As major projects continued and new 1.3M SF developments broke ground, there are now CHARLTON ST 60 Charlton Street 3,748,000 SF of residential, commercial and e s t S APF Properties During a year of unprecedented mixed-use construction in the district. We

W 98K SF uncertainty, the BID was a trusted resource tracked NYC Department of Transportation for business owners, property managers, and Department of Buildings permits and and other stakeholders—including those 561 Greenwich Street communicated regularly with developers VANDAM ST in the expansion area with whom we Hines to receive updates and discuss conditions developed new relationships. In November, 265K SF relevant to the BID, our projects, and we hosted our annual property managers 4 Hudson Square our constituents. We notified property breakfast at Squarespace, where a The Walt Disney Company managers, building owners, ground-floor NYC Department of Sanitation (DSNY) SPRING ST 1.2M SF retailers, and residents of construction work that may affect them and their tenants. T T T representative delivered a presentation T S S S S When COVID-19 hit, we assisted with K

about recycling and composting, and a N K

110 Charlton Street N C C O O

I shutdown and security plans for sites that NYC Department of Homeless Services I Cape Advisors T 111 Varick Street S R W G D representative led a conversation 278K SF A Madigan Development were ordered to pause, and we continued N N U V I E DOMINICK ST providing updates on construction activities H

about best practices for helping people H R 125K SF S that were allowed to continue as sites began

experiencing homelessness. A

We continued our role as a district W to come back online. Throughout it all, 6

liaison for City services, reporting 155 we maintained constant communication h t with our constituents, developers, City

311 cases to City agencies in FY20— 100 Vandam Street BROOME ST agencies, Community Board 2, and local

a 60% increase from FY19—with a 94% Jeff Greene A elected officials. Construction is forging

closure rate. We tracked City initiatives 177K SF v and briefed property managers on DSNY ahead, signifying Hudson Square’s commercial waste zones, NYC Department sustained growth and vibrancy. of Transportation smart truck management, WATTS ST and New York City Police Department Neighborhood Coordination Officers. During the COVID-19 pandemic, our 219 Hudson Street frequent communication with property Express Builders JB 24K SF GRAND ST managers did not waiver, covering a Key range of topics from bike parking needs to queuing space. We initiated biweekly Ca Residential Development surveys to track these issues and stay n Commercial Development abreast of buildings’ capacities. al Neighborhood Footprint St 46 47 Staff and Board

Elected Officials** Staff Board of Directors The Honorable Bill de Blasio Ellen Baer Liz Neumark John Maltz Mayor of New York City President and CEO Chair Greiner-Maltz Great Performances The Honorable Gale A. Brewer Suzy Changar Phil Mouquinho Manhattan Borough President Vice President Jeffrey Sussman PJ Charlton Restaurant Communications and Marketing Vice Chair and Treasurer The Honorable Scott M. Stringer Daniel Miller Edward J. Minskoff Equities Comptroller of New York City Emily Goldstein Community Board 2 Planning Associate Steve Marvin The Honorable Corey Johnson Chris Roth Secretary The geographic area we manage is a Speaker of the New York City Corey Kunz Hines Olmstead Properties Business Improvement District (BID), Council and Council Member Vice President Sujohn Sarkar one of 76 such areas around the District 3 Operations and Administration Lisa Baird Trinity Church Wall Street city. Our signature programs include New York Public Radio Jacob McNally our Pedestrian Safety Managers, Jill Salayi Director of Planning Anthony Borelli the award-winning Hudson Square Workman Publishing and Capital Projects Edison Properties Standard—considered the platinum Susie Sherling standard in urban forestry—and our Matt Melendez Andrew Foote Jamestown Properties nationally recognized streetscape Marketing Coordinator Edelman program Hudson Square is Now, a Cass Smith Nina Yabut Amanda Gluck $27MM public-private partnership CCS Architecture + Interiors Since July 2009, the Hudson Square with the City of New York. Our goal Operations Associate Stellar Management About Donna Vogel Business Improvement District has is to foster the physical, social, and Brett Greenberg GFP Real Estate the BID overseen the transformation of cultural connections that give rise Jack Resnick & Sons Manhattan’s former Printing District into to a community where the spirit of Dr. Nancy Volkman Kathleen Kearns a thriving creative hub. In normal times innovation can flourish inside and out. Resident Hudson Square is buzzing with more The BID was unanimously approved New York Genome Center Eric Weingartner than 60,000 office workers in some as the 64th BID in New York City by the Christopher Lee The Door 1,000 businesses, complemented City Council on January 28, 2009. The Port Authority of by thousands of students, visitors, BID is funded primarily through the New York & New Jersey Ofer Zer and a growing residential population. payment of an annual assessment on Oxford Properties Group In Hudson Square, imagination and commercial property with an annual technology come together to redefine budget of $3.2MM*. The NYC Department what it means to be creative. of Finance disburses these funds to The area we manage is generally the BID through a contract with the bounded by Clarkson Street on the Department of Small Business Services. north, Canal Street on the south, In part, we measure the returns on Sixth Avenue on the east, and West this investment by the success of our Street on the west. Incorporated as businesses and the comfort and pride a 501(c)3, not-for-profit organization, our workers, residents, and guests our formal name is the Hudson Square take in this exciting community. District Management Association, but we do business as the Hudson Square * Reduced for FY21 only ** Elected officials Business Improvement District. to $2.9MM 48 49 are part of our Board. Special Transportation Thanks Map

Clarkson St 4 BLOCKS TO CHRISTOPHER ST

WEST HOUSTON ST 7 Grams Caffe Greiner-Maltz Real Pilates Adafruit Hale and Hearty Renewing Wellness Spa Adoro Lei HERE Shake Shack T K

Arrojo Harold’s Restaurant Sherwin Williams Co. R KING ST t K S A T T P C

S I

Brooklyneer Horizon Media Solidcore S S

R R N E H A O t V C V I T Café Altro Paradiso Houseman Squarespace I s G W N N R N Chillhouse Hudson Square Pharmacy Stellar Management I e O E H CHARLTON ST S E S R D

Concentric Health Experience Hudson Square Properties Taboonette A W G U W Courtyard by Marriott Jackie Robinson Foundation TripAdvisor H Cushman & Wakefield Medidata Walt Disney Company Deb’s Takeaway Mekanism Whitmans VANDAM ST The Dominick Hotel Julie and Edward Minskoff

Edelman Neighborhood Coordination SPRING ST Edison Properties Officer Michael Erdman Film Forum Neighborhood Coordination Officer Donald Dermody Getting Hungry New York Genome Center DOMINICK ST T GFP Real Estate T S S

New York Public Radio K N

Goddard Homeless Outreach C O I

Port Authority of NY & NJ S W D

Google N U E

H

h t

R BROOME ST 6

A Key v Neighborhood Footprint WATTS ST Bicycle Lane C Bus Stop a na PATH Train l S GRAND ST Subway Stop t Citi Bike Station Access-A-Ride 50 51 Fiscal Year 2021 Operating Budget Fiscal Year 2021 Capital Budget Fiscal Year 2021 Budget

PROGRAMS PUBLIC REALM IMPROVEMENTS July 1, 2020–June 30, 2021 Total Administration Marketing & Traffic & Public Realm Phase Hudson Port Freeman Plaza Approved by the Board of Economic Streetscape Operations Two Street Authority East/Pedestrian Directors on June 25, 2020 Development Gantry Plaza

Traffic & Port Authority REVENUES Streetscape Gantry 3% 21% BID Assessment1 $ 2,900,000 482,000 582,667 1,071,667 763,667 36% Phase Two Interest $ 20,000 5,000 5,000 5,000 5,000 Hudson Street Program Service Revenue $ 40,000 13,333 13,333 13,333 Administration 15% Total $ 2,960,000 487,000 601,000 1,090,000 782,000 0 0 0 0 Marketing & EXPENSES Economic 65% Development 22% Program/Operating Expenses Financials Public Realm Contract Services $ 1,619,000 137,000 370,000 493,000 619,000 Operations 27% Management & General $ 1,011,000 112,000 298,000 360,000 241,000 Freeman Plaza East/ Pedestrian Plaza 11% Purchases & Other Expenses $ 588,000 213,000 33,000 320,000 22,000 Capital Project Expenses

Contract Services $ 967,000 297,000 15,000 155,000 500,000 Streetscape Plan Private 2 $ 3,551,000 640,000 2,911,000 Statement of Activities Statement of Financial Position Contribution Total $ 7,736,000 462,000 701,000 1,173,000 882,000 937,000 2,926,000 155,000 500,000 2020 2019 2020 2019 (Unaudited) (Audited) (Unaudited) (Audited) BUDGET SUMMARY

Program/Operating Expenses $ 3,218,000 462,000 701,000 1,173,000 882,000 SUPPORT AND REVENUES ASSETS Capital Project Expenses $ 4,518,000 937,000 2,926,000 155,000 500,000 Assessment Revenue $ 3,200,000 2,500,000 Cash & Cash Equivalents $ 9,547,468 9,532,618 Operating Reserve Contributions $ 40,000 23,000 17,000 Program Service Revenue $ 110,938 34,517 Accounts Receivable $ 5,421 Fixed Assets $ 2,000 2,000 Government Grants $ Property and Equipment, Net $ 327,929 310,724 Total $ 7,778,000 487,000 701,000 1,190,000 882,000 937,000 2,926,000 155,000 500,000 Interest and Other Income $ 15,381 73,379 Prepaid and Other Assets $ 227,235 269,781

Total $ 3,326,319 2,607,896 Total $ 10,108,053 10,113,123 FUNDING SUMMARY

Revenues $ 2,960,000 487,000 601,000 1,090,000 782,000 EXPENSES LIABILITIES/NET ASSETS FY20 Carry Over $ 300,000 100,000 100,000 100,000 Traffic and Streetscape $ 1,020,464 732,976 Liabilities $ 13,029,503 11,197,209

2 Marketing & Econ Development $ 723,311 687,964 Net Assets/(Deficit) $ (2,921,450) (1,084,086) Bond Proceeds $ 2,911,000 2,911,000

3 Public Realm Operations $ 728,614 753,746 Total $ 10,108,053 10,113,123 Capital Reserve Draws $ 1,607,000 937,000 15,000 155,000 500,000

Public Realm Improvements $ 2,254,258 57,318 Total $ 7,778,000 487,000 701,000 1,190,000 882,000 937,000 2,926,000 155,000 500,000

Administration $ 429,036 421,646

Total Expenses $ 5,155,683 2,653,650 Increase/(Decrease) in 1. Assessment revenue is allocated proportionally across programs based on size of program budget.. $ (1,829,364) (45,754) Net Assets/(Deficit) 2. Debt balance of $9.24M as of June 30, 2020. 52 3. Capital Reserve balance of $2.78M as of June 30, 2020; projected Capital Reserve balance of $1.18M as of June 30, 2021. Follow Us HudsonSquareBID.org @hudsonsquarenyc @HudsonSquareNYC @HudsonSquareNYC