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Principles of Economics, Case and Fair,8E Chapter 8 Short-Run Costs and Output Decisions Prepared by: Fernando & Yvonn Quijano © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair Short-Run Costs 8 and Output Decisions Chapter Outline Costs in the Short Run Fixed Costs Variable Costs Total Costs Run Costs and Costs Run - Short-Run Costs: A Review Output Decisions Output Output Decisions: Revenues, Costs, and Profit Maximization Total Revenue (TR) and Marginal Revenue (MR) Comparing Costs and Revenues to Maximize Profit The Short-Run Supply Curve CHAPTER 8: Short CHAPTER Looking Ahead © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 2 of 31 SHORT-RUN COSTS AND OUTPUT DECISIONS You have seen that firms in perfectly competitive industries make three specific decisions. DECISIONS are based on INFORMATION 1. The quantity of output to 1. The price of output Run Costs and Costs Run - supply Output Decisions Output 2. How to produce that 2. Techniques of production output (which technique available* to use) 3. The quantity of each 3. The price of inputs* input to demand *Determines production costs CHAPTER 8: Short CHAPTER FIGURE 8.1 Decisions Facing Firms © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 3 of 31 COSTS IN THE SHORT RUN fixed cost Any cost that does not depend on the firm’s level of output. These costs are incurred even if the firm is producing nothing. There are no fixed costs in the long run. Run Costs and Costs Run - variable cost A cost that depends on the Output Decisions Output level of production chosen. total cost (TC) Fixed costs plus variable costs. CHAPTER 8: Short CHAPTER © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 4 of 31 COSTS IN THE SHORT RUN FIXED COSTS Total Fixed Cost (TFC) total fixed costs (TFC) or overhead The total of all costs that do not change with output, even if output is zero. Run Costs and Costs Run TABLE 8.1 Short-Run Fixed Cost (Total and - Average) of a Hypothetical Firm Output Decisions Output (1) (2) (3) Q TFC AFC (TFC/Q) 0 $1,000 $ 1 $1,000 1,000 2 $1,000 500 3 $1,000 333 4 $1,000 250 5 $1,000 200 CHAPTER 8: Short CHAPTER Firms have no control over fixed costs in the short run. For this reason, fixed costs are sometimes called sunk costs. © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 5 of 31 COSTS IN THE SHORT RUN sunk costs Another name for fixed costs in the short run because firms have no choice but to pay them. Average Fixed Cost (AFC) Run Costs and Costs Run - Output Decisions Output average fixed cost (AFC) Total fixed cost divided by the number of units of output; a per-unit measure of fixed costs. TFC AFC CHAPTER 8: Short CHAPTER q © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 6 of 31 COSTS IN THE SHORT RUN Run Costs and Costs Run - Output Decisions Output FIGURE 8.2 Short-Run Fixed Cost (Total and Average) of a Hypothetical Firm spreading overhead The process of dividing total fixed costs by more units of CHAPTER 8: Short CHAPTER output. Average fixed cost declines as quantity rises. © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 7 of 31 COSTS IN THE SHORT RUN VARIABLE COSTS Total Variable Cost (TVC) total variable cost (TVC) The total of all costs that vary with output in the short run. Run Costs and Costs Run - total variable cost curve A graph that Output Decisions Output shows the relationship between total variable cost and the level of a firm’s output. CHAPTER 8: Short CHAPTER © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 8 of 31 COSTS IN THE SHORT RUN TABLE 8.2 Derivation of Total Variable Cost Schedule from Technology and Factor Prices UNITS OF INPUT REQUIRED TOTAL VARIABLE COST USING (PRODUCTION FUNCTION) ASSUMING PK = $2, PL = $1 PRODUCE TECHNIQUE K L TVC = (K x PK) + (L x PL) 1 Unit of A 4 4 (4 x $2) + (4 x $1) = $12 Run Costs and Costs Run - output B 2 6 (2 x $2) + (6 x $1) = $10 2 Units of A 7 6 (7 x $2) + (6 x $1) = $20 Output Decisions Output output B 4 10 (4 x $2) + (10 x $1) = $18 3 Units of A 9 6 (9 x $2) + (6 x $1) = $24 output B 6 14 (6 x $2) + (14 x $1) = $26 CHAPTER 8: Short CHAPTER © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 9 of 31 COSTS IN THE SHORT RUN Run Costs and Costs Run - Output Decisions Output FIGURE 8.3 Total Variable Cost Curve CHAPTER 8: Short CHAPTER The total variable cost curve embodies information about both factor, or input, prices and technology. It shows the cost of production using the best available technique at each output level given current factor prices. © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 10 of 31 COSTS IN THE SHORT RUN Marginal Cost (MC) marginal cost (MC) The increase in total cost that results from producing one more unit of output. Marginal costs reflect Run Costs and Costs Run changes in variable costs. - Output Decisions Output CHAPTER 8: Short CHAPTER © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 11 of 31 COSTS IN THE SHORT RUN TABLE 8.3 Derivation of Marginal Cost from Total Variable Cost UNITS OF OUTPUT TOTAL VARIABLE COSTS ($) MARGINAL COSTS ($) 0 0 0 1 10 10 Run Costs and Costs Run - 2 18 8 3 24 6 Output Decisions Output CHAPTER 8: Short CHAPTER Although the easiest way to derive marginal cost is to look at total variable cost and subtract, do not lose sight of the fact that when a firm increases its output level, it hires or demands more inputs. Marginal cost measures the additional cost of inputs required to produce each successive unit of output. © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 12 of 31 COSTS IN THE SHORT RUN The Shape of the Marginal Cost Curve in the Short Run Run Costs and Costs Run - Output Decisions Output CHAPTER 8: Short CHAPTER FIGURE 8.4 Declining Marginal Product Implies That Marginal Cost Will Eventually Rise with Output © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 13 of 31 COSTS IN THE SHORT RUN When an independent accountant works until late at night, he faces diminishing Run Costs and Costs Run - returns. The marginal cost of his time increases. Output Decisions Output CHAPTER 8: Short CHAPTER In the short run, every firm is constrained by some fixed input that (1) leads to diminishing returns to variable inputs and (2) limits its capacity to produce. As a firm approaches that capacity, it becomes increasingly costly to produce successively higher levels of output. Marginal costs ultimately increase with output in the short run. © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 14 of 31 COSTS IN THE SHORT RUN Graphing Total Variable Costs and Marginal Costs FIGURE 8.5 Total Variable Cost and Marginal Cost for a Typical Firm Run Costs and Costs Run - TVC TVC Output Decisions Output slope of TVC TVC MC Δq 1 CHAPTER 8: Short CHAPTER © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 15 of 31 COSTS IN THE SHORT RUN Average Variable Cost (AVC) average variable cost (AVC) Total variable cost divided by the number of units of output. Run Costs and Costs Run - Output Decisions Output TVC AVC q CHAPTER 8: Short CHAPTER © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 16 of 31 COSTS IN THE SHORT RUN TABLE 8.4 Short-Run Costs of a Hypothetical Firm (3) (4) (6) (7) (8) (1) (2) MC AVC (5) TC AFC ATC q TVC ( TVC) (TVC/q) TFC (TVC + TFC) (TFC/q) (TC/q or AFC + AVC) 0 $ 0 $ $ $ 1,000 $ 1,000 $ $ 1 10 10 10 1,000 1,010 1,000 1,010 2 18 8 9 1,000 1,018 500 509 3 24 6 8 1,000 1,024 333 341 Run Costs and Costs Run - 4 32 8 8 1,000 1,032 250 258 Output Decisions Output 5 42 10 8.4 1,000 1,042 200 208.4 500 8,000 20 16 1,000 9,000 2 18 CHAPTER 8: Short CHAPTER Marginal cost is the cost of one additional unit. Average variable cost is the total variable cost divided by the total number of units produced. © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 17 of 31 COSTS IN THE SHORT RUN Graphing Average Variable Costs and Marginal Costs Run Costs and Costs Run - Output Decisions Output FIGURE 8.6 More Short-Run Costs CHAPTER 8: Short CHAPTER Marginal cost intersects average variable cost at the lowest, or minimum, point of AVC. © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 18 of 31 COSTS IN THE SHORT RUN TOTAL COSTS Run Costs and Costs Run - Output Decisions Output CHAPTER 8: Short CHAPTER FIGURE 8.7 Total Cost = Total Fixed Cost + Total Variable Cost © 2007 Prentice Hall Business Publishing Principles of Economics 8e by Case and Fair 19 of 31 COSTS IN THE SHORT RUN Average Total Cost (ATC) average total cost (ATC) Total cost divided by the number of units of output.
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