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2016-Vegas-Player-Media-Kit.Pdf vegas player THE LIFESTYLE & SHOPPING MAGAZINE OF CAESARS ENTERTAINMENT MEDIA KIT 2016 ONBOARD MEDIA 3355 SPRING MOUNTAIN ROAD, SUITE 13, LAS VEGAS, NV 89102 TEL (702) 212-5695 FAX (702) 212-4960 CELL (305) 775-1984 www.vegasplayermagazine.comwww.vegasplayermagazine.com vegas player THE LIFESTYLE & SHOPPING MAGAZINE OF CAESARS ENTERTAINMENT MEDIA KIT 2016 PUBLICATION OVERVIEW VEGAS PLAYER Caesars Entertainment understands their savvy customers visit Las Vegas to indulge. Indulge in fun. Indulge in entertainment. Indulge in dining. And indulge in shopping. As the exclusive in-room luxury lifestyle magazine of Caesars Entertainment, VEGAS PLAYER provides advertisers with a direct link to this audience of fun-loving, free-spending guests. The magazine offers behind the scenes access to all the goings-on throughout Las Vegas and at Caesars Entertainment properties. VEGAS PLAYER directly engages these guests and high rollers with revealing celebrity interviews, sharp writing, eye-catching design and sophisticated custom photography. Published tri-annually, the magazine provides the only direct link to guests staying at any of Caesars Entertainment’s nine Las Vegas properties. By cultivating content that speaks directly to their more than five million annual resort guests,VEGAS PLAYER has become one of the most well rounded and widely utilized consumer magazines in Las Vegas. When you advertise in VEGAS PLAYER your message will absolutely reach these resort guests. WORLD-FAMOUS ENTERTAINMENT, LUXURIOUS SHOPPING DESTINATIONS, FINE DINING AND DUSK-’TIL-DAWN NIGHTLIFE—VEGAS PLAYER COVERS ALL THIS AND MORE. www.vegasplayermagazine.com 2016 EDITORIAL CONTENT DEPARTMENTS OPENING ACT: Our celebrity Q&A. ON THE STRIP: If it’s happening in Las Vegas, you’ll find out here. News from the Center Strip. INSIDER: Movies, television and Hollywood buzz. SENSES: Inside tips on where to wind down or rev-up. Spa and health trends to stimulate the senses. VANTAGE POINT: One signature view. Las Vegas as we see it. SPORTS CENTRAL: The gaming wire. Advice on playing FEATURES your favorite table games and expert tips from poker pros and sports book analysts. CELEBRITY PORTRAIT: Our cover feature profiles SCENE + HEARD: We’re on the scene at dazzling an A-list star from the world of film, television or music. movie premieres, celebrity-hosted parties and red-carpet events. What happens in Vegas…can be seen right here. TASTE: Chef profiles and news from the city's top restaurants. Plus, cooking tips and advice on how to plan your home party. SHOWBIZ: Interviews with entertainers from the hottest shows on the Strip. COCKTAIL CULTURE: In-depth interviews with the city's top sommeliers and mixologists. AROUND TOWN: A reader-friendly guide to local dining, entertainment, attractions and nightlife. FASHION FORWARD: Custom photo feature spotlighting the latest high-fashion trends. WILD CARD: Entertainer and chef interviews. LAVISH ADORNMENTS: Custom photo feature showcasing luxury watches and fine jewelry. SPLURGE: We explore the city’s exceptional shopping destinations, profile iconic fashion designers, and highlight the season’s top trends and must-have fashions. IN THE KNOW: Highlights the latest can’t-miss places and reveals Sin City’s secrets. SPECIAL INSERTS TO VEGAS PLAYER SPRING/SUMMER: DINING Food & Wine SUMMER/FALL: CAESARS PALACE 50th Anniversary Edition FALL/WINTER: WATCHES Luxury Timepieces INTERACT WITH US! WEBSITE: www.vegasplayermagazine.com Don't miss an issue. Our digital magazine is online. SOCIAL MEDIA: Strategic, targeted Twitter posts and Facebook updates bring attention to our partners. TWITTER: Vegas_Player FACEBOOK: Vegas Player www.vegasplayermagazine.com vegas player 2016 MAGAZINE DISTRIBUTION Published three times a year, VEGAS PLAYER is the only lifestyle publication that provides distribution in the following Caesars Entertainment rooms and suites. IN-ROOM MAGAZINE DISTRIBUTION HOTEL ROOMS • Caesars Palace 2,159 rooms & suites Augustus Tower at Caesars Palace 952 rooms & suites Octavius Tower at Caesars Palace 668 rooms & suites Nobu Hotel Caesars Palace 181 rooms & suites • Bally’s Las Vegas 2,814 rooms & suites • The Cromwell ,188 rooms & suites • Flamingo Las Vegas 3,460 rooms & suites • Harrah’s Las Vegas 2,526 rooms & suites • The LINQ Hotel & Casino 2,535 rooms & suites • Paris Las Vegas 2,916 rooms & suites • Planet Hollywood Resort & Casino 2,496 rooms & suites • Rio All-Suite Hotel Casino 2,522 suites TOTAL ROOMS 23,417 rooms & suites ADDITIONAL DISTRIBUTION • The LINQ Promenade • The Forum Shops at Caesars • Miracle Mile Shops at Planet Hollywood Resort & Casino • Resort concierge desks • VIP check-in lounges • Cascata Golf Course, Boulder City, Nev. • Rio Secco Golf Club, Henderson, Nev. • Resort spas and lounges • Caesars Entertainment company-owned jets • Digital presence on each resort’s official website • Social networking via Facebook and Twitter www.vegasplayermagazine.com 2 016 READERSHIP, DEMOGRAPHICS & GUEST SPENDING READERSHIP GUEST SPENDING Total Number of Rooms/Suites 23,417 Readers of VEGAS PLAYER are avid spenders when vacationing Average Occupancy 85.5% in Las Vegas. Here is an annual breakdown of guest spending: Average Stay/Number of Nights 3.3 Food & Beverage $1.4 billion IN-ROOM MAGAZINE DISTRIBUTION Average Number of Guests 2.4 Retail/Shopping $792 million HOTEL ROOMS Average readership per Issue 1,771,602 Entertainment $228 million Sightseeing $53 million • Caesars Palace 2,159 rooms & suites READERSHIP ANNUALLY Total Guest Spending $2.4 billion Augustus Tower at Caesars Palace 952 rooms & suites 5,314,807 Octavius Tower at Caesars Palace 668 rooms & suites NOTE: Amounts derived by multiplying annual Vegas Player readership by 2014 fi gures from the Las Vegas Convention and Visitors Authority. For additional Nobu Hotel Caesars Palace 181 rooms & suites SOURCE: 2014 Summary, Las Vegas Convention & Visitors Authority information, please go to www.lvcva.com. • Bally’s Las Vegas 2,814 rooms & suites • The Cromwell ,188 rooms & suites • Flamingo Las Vegas 3,460 rooms & suites A COMPLETE DIGITAL VERSION OF THE MAGAZINE IS AVAILABLE AFTER EACH ISSUE IS PUBLISHED, AT www.vegasplayermagazine.com. • Harrah’s Las Vegas 2,526 rooms & suites • The LINQ Hotel & Casino 2,535 rooms & suites • Paris Las Vegas 2,916 rooms & suites DEMOGRAPHICS • Planet Hollywood Resort & Casino 2,496 rooms & suites • Rio All-Suite Hotel Casino 2,522 suites WHO ARE OUR READERS? TOTAL ROOMS 23,417 rooms & suites Affl uent: Average income $125,000+ Successful: 62.6% professionals/executives Well Educated: 83.4% college graduates Married: 66% Male: 58.2% Female: 41.8% Median Age: 43 years WHAT DO OUR READERS DO? • Avid travelers: both foreign and domestic • Active investors: especially interested in real estate • Use high-end credit cards • Wine connoisseurs • Golf afi cionados • Have a true affi nity for high-end fashion products SOURCE: Caesars Entertainment Research Department www.vegasplayermagazine.com vegas player 2016 ADVERTISING RATES AND PUBLISHING CYCLE GENERAL ADVERTISING RATES 4-Color Ad Size 3x 2x 1x Full Page $16,800 $18,675 $20,750 Double-Page $25,200 $28,000 $31,125 Half Page $10,890 $12,100 $13,450 One-Third Page $7,075 $7,875 $8,750 Cover 2 (inside front) NA NA $23,875 Cover 3 (inside back) NA NA $21,750 Cover 4 (back) NA NA $25,850 2016 PUBLISHING CYCLE Issue Date Issue Special Inserts Cycle Issue Close Material Close March 2016 Spring/Summer Food + Wine March-June January 15 January 29 July 2016 Summer/Fall Caesars Palace 50th July-October May 27 June 10 November 2016 Fall/Winter Watches November-February September 30 October 14 THE LAS VEGAS LIFESTYLE MAGAZINE OF CAESARS ENTERTAINMENT Caesars Palace Bally’s Las Vegas The Cromwell Flamingo Las Vegas Harrah’s Las Vegas The LINQ Hotel & Casino Nobu Hotel Caesars Palace Paris Las Vegas Planet Hollywood Resort & Casino Rio All-Suite Hotel & Casino SPACE RESERVATIONS Rod Musum Group Publisher and Executive Director of Sales 3355 Spring Mountain Road, Suite 13, Las Vegas, NV 89102 tel (702) 212-5695 fax (702) 212-4960 cell (305) 775-1984 e-mail: [email protected] www.vegasplayermagazine.com 2016 PRODUCTION SPECIFICATIONS ARTWORK AND MATERIALS: ACCEPTABLE FILE FORMATS: Terms PDF (press-quality, high-resolution PDF only) or other from 50% due upon signing, 50% upon publication applications listed below: • Adobe InDesign – INDD (native InDesign files) Prepayment discount of 5% • QuarkXPress – QXP (native QuarkXPress files) • Adobe Illustrator – AI (native Illustrator files), EPS Special Positions • Adobe Photoshop – TIFF or PSD (native Photoshop files) Subject to availability: +15% in unflattened layers Agency commission: 15% TO SEND AD ELECTRONICALLY VIA PDF: Mechanical Requirements We have a secure FTP site for you to upload ad files (with your own username and password). AD SIZE WIDTH HEIGHT Trim Size 10" 12" Your Ad Services Coordinator will provide you with your own username and password. Bleed Page 10 1/4" 12 1/4" Full Page (live area) 9 1/2" 11 1/2" Go to: http://files.onboard.com/ Enter your username Half-Page Horizontal 9" 5 3/8" Enter your password 9 3 1⁄3 Page Square 5 ⁄ " 5 ⁄ " 16 8 When you log in, you will see your company name and 2 folders: DOUBLE-PAGE SPREAD WIDTH HEIGHT “From OBM” and “To OBM”. Trim Size 20" 12" Place your ad file(s) in the “To OBM” folder. Bleed Page 20 1/4" 12 1/4" We will automatically receive an e-mail that you have submitted ad file(s) Live Area Non-Bleed 19" 11 1/2" to us. Please notify us if you have any questions. WE DO NOT ACCEPT FILES FROM: Quark Passport, Corel Draw, Pagemaker, Microsoft Word, PowerPoint or Microsoft Publisher DOUBLE-PAGE SPREAD FULL PAGE HALF-PAGE HORIZONTAL 1/3 PAGE SQUARE FOLLOW THESE STEPS TO AVOID COSTLY ERRORS OR DELAYS: 1. Bleed should be 1/8" all around; and type or Bleed logos should be 3/8" away from trim edge. Allow at least 3/8" from type or art to trim edge.
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