2021 Media Kit
52 Years as America’s LGBTQ News Source
1 N - 2021 1LN - 2020 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
52 YEARS AS AMERICA’S LGBTQ NEWS SOURCE
1 The Gay Blade fi rst published as a monthly newsletter. N 1 2 Blade publishes fi rst multi-page edition.
L 1 Blade printed in newsprint for fi rst time.
1 Blade changes publication from monthly to bi-weekly.
N 1 1 0 Washington Blade Name changed to publishes weekly. The Washington Blade.
200 1 John McCain becomes fi rst Online edition of Republican presidential Washington Blade launched. nominee to do interview with LGBT publication.
L 2010 201 Washington Blade purchased by Washington Blade Brown, Naff, Pitts Omnimedia. 201 celebrated 50th Anniversary. Washington Blade admitted to White House pool rotation (First LGBT publication ever). 202.747.2077 N N AZERCREATIVE.COM
2 N - 2021 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
52 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Readership
202.747.2077 N N AZERCREATIVE.COM
N - 2021 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
52 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Community Snapshot
gender
education
status
• 10% of DC residents identify as lesbian, gay, bisexual or transgender – highest percentage in the country. • Gay consumers are 3.4 times more likely to have a household income over $250,000. • 89% of gay men & lesbians are highly likely to seek out brands that advertise uniquely to them. • 55% of gay consumers prefer to buy from the “top-of-the-line.
N N 202.747.2077 201 AZERCREATIVE.COM
N - 2021 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
52 YEARS AS AMERICA’S LGBTQ NEWS SOURCE
Purchasing Power
TRAVEL 1- N L 0 N
DINING
100
2-
N N 202.747.2077 201 AZERCREATIVE.COM
N - 2021 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
52 YEARS AS AMERICA’S LGBTQ NEWS SOURCE
BLADE READERS HAVE MADE THESE PURCHASES In The Past 12 Months
N N 202.747.2077 201 AZERCREATIVE.COM
N - 2021 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
52 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Real Estate
2 0 000 - 1 000 000
N N 202.747.2077 201 AZERCREATIVE.COM
N - 2021 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
CELEBRATING 52 YEARS AS AMERICA’S LGBTQ NEWS SOURCE 2021 Editorial Calendar JANUARY FEBRUARY march APRIL
01 Year in Review 05 Valentine’s Day Gift Guide 05 02 & Dining Guide 08 New Year, New You 12 Spring Arts Preview 09 Spring Real Estate 12 D.C.’s Most Eligible 15 INAUGURATION Singles issue and party/ 19 Gay Families/Summer 16 Cannabis Issue President’s Day Sales Camp planning 22 23 Home & Garden 19 26 40 Under 40 Queer 29 Women of Washington 30 26
MAY JUNE JULY august
07 Mother’s Day 04 Black & AAPI Pride 02 Independence Day Sales 06
14 11 Pride Around the World 09 Summer in the City Issue 13 Back to School
21 Rehoboth Summer Preview 18 Youth Pride & Mental Health 16 20
28 History of Drag in D.C. 25 40th Anniversary of AIDS 23 8th Annual Sports Issue 27 (Summer Olympics start on this date)
30 Fall Travel Planning Issue
september october november december
03 Labor Day Sales & 01 05 Veteran’s Day Sales 03 Holiday Gift Guide II Rehoboth Summer Farewell 08 Nat’l Coming Out Day/ 12 10 Holiday Gift Guide III 10 Columbia Day Sales 19 Holiday Entertainment 17 Holiday Gift Guide IV 15 17 Fall Arts Preview Preview 21 Best Of Gay D.C. Party 24 Christmas Worship 24 Fall Real Estate 26 Holiday Gift Guide I 22 Best Of Gay D.C. Issue 31 New Years Eve 29 Election Preview/ Halloween coverage 202.747.2077 N N AZERCREATIVE.COM
CALENDAR IS SUBJECT TO CHANGE.
N - 2021 NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
52 YEARS AS AMERICA’S LGBTQ NEWS SOURCE Contact Us PUBLISHER LYNNE J. BROWN, EXT. 8075 [email protected] SENIOR ACCOUNT EXECUTIVES BRIAN PITTS, EXT. 8089 [email protected]
JOE HICKLING, EXT. 8094 [email protected] MARKETING & EVENTS STEPHEN RUTGERS, EXT. 8077 [email protected] CLASSIFIED ADVERTISING/ ADMINISTRATION PHILLIP G. ROCKSTROH, EXT. 8092 [email protected]
202.747.2077 N N AZERCREATIVE.COM
20 N - 2021