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2018-MEDIA-KIT-1.Pdf 2018 Media Kit NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION AMERICA’S LGBT NEWS SOURCE OCTOBER 1969 The Gay Blade fi rst published as a monthly newsletter. JUNE 1972 Blade publishes fi rst multi-page edition. JULY 1974 Blade printed in newsprint for fi rst time. 1979 Blade changes publication from monthly to bi-weekly. 49 Years of the Washington Blade OCTOBER 1980 Name changed to The Washington Blade was founded in 1969 as a The Washington Blade. black & white, one-sheet community newsletter. JANUARY 1983 In 2014 the Blade celebrated its 45th anniversary Washington Blade publishes weekly. as America’s Gay News Source. The Washington SEPTEMBER 1995 Blade was selected to join the pool rotation for the Online edition of White House Press Corps, becoming the fi rst LGBT Washington Blade launched. publication to participate in these duties. Readers OCTOBER 2008 John McCain becomes fi rst locally and globally rely on the Blade’s unmatched Republican presidential coverage, which has garnered scores of local and nominee to do interview with APRIL 2010 LGBT publication. national journalism awards. The Blade is recognized Washington Blade purchased by as the nation’s “Newspaper of Record for the Brown, Naff, Pitts Omnimedia. LGBT Community.” 2013 Washington Blade admitted to White House pool rotation (First LGBT publication ever). OCTOBER 2014 Washington Blade celebrates 45th Anniversary. 1,839 consecutive issues of the Blade! 202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM AMERICA’S LGBT NEWS SOURCE 202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION AMERICA’S LGBT NEWS SOURCE purchasing power TRAVEL Short Vacation 68%(1-3 Nights) Long Vacation 60%(4+ Nights) DINING of Blade readers eat 87%dinner out at least once during the week. of Blade readers spend at 55% least $100 a week on meals and drinks at restaurants and bars. of Blade readers 65% eat dinner out 2-5 times a week. CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2017 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION AMERICA’S LGBT NEWS SOURCE BLADE READERS HAVE MADE THESE PURCHASES in the past 12 months CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2017 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION AMERICA’S LGBT NEWS SOURCE gender education status • 10% of DC residents identify as lesbian, gay, bisexual or transgender – highest percentage in the country. • Gay consumers are 3.4 times more likely to have a household income over $250,000. • 89% of gay men & lesbians are highly likely to seek out brands that advertise uniquely to them. • 55% of gay consumers prefer to buy from the “top-of-the-line.” CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2017 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION AMERICA’S LGBT NEWS SOURCE Plan on buying a single family home Plan on buying a vacation home Plan on spending between $250,000 - $1,000,000 CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2017 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION AMERICA’S LGBT NEWS SOURCE JANUARY FEBRUARY march APRIL 05 02 Valentine’s Dining & 02 Spring Arts Preview 01 Easter Sunday 12 New Year, New You Gift Guide 09 13 Spring Real Estate Skin, Fitness, Health, 09 D.C’S Most Eligible 16 Gay Families 20 Weight Loss LGBT Singles Issue Education & Summer 27 Home and Garden 19 Creating Change Preview 10 D.C’S Most Eligible Camp Planning LGBT Singles Party 30 First Night of Passover 26 23 Wedding Planning Guide 16 President’s Day Sales 30 Spirituality 23 Easter & Passover MAY JUNE JULY august 01 Capital Pride Preview 04 06 03 Mid City Dog Days 13 Mother’s Day 08 Capital Pride Sidewalk Sale Celebraton Issue 13 6th Annual Sports Issue & 18 Rehoboth Summer 10 Back to School MLB All-Star Weekend Kickoff Party 09 Capital Pride Parade 17 Viewing Party 20 Summer in the City 18 Rehoboth Summer 24 15 Capital Pride Pampering Our Pets Preview Issue 27 Labor Day Sales Wrap-Up Issue 31 25 Black Pride 17 Father’s Day 29 Independence Day Sales september october november december 07 02 02 Election Preview 07 Holiday Gift Guide III 14 Fall Arts Preview 05 Gay Families: 09 Election Recap 14 Holiday Gift Guide IV Private School Enrollment 21 Fall Real Estate 09 Veteran’s Day Sales 21 Christmas Worship 28 Labor Days Sales 05 Columbus Day Sales 16 Holiday Entertainment 28 Year in Review 12 Preview 18 Best of Gay D.C Party 23 Holiday Gift Guide I 19 Best of Gay D.C Issue 26 30 Holiday Gift Guide II 27 Halloween 202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM CALENDAR IS SUBJECT TO CHANGE. NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION AMERICA’S LGBT NEWS SOURCE PUBLISHER LYNNE J. BROWN, EXT. 8075 [email protected] SENIOR ACCOUNT EXECUTIVES BRIAN PITTS, EXT. 8089 [email protected] JOE HICKLING, EXT. 8094 [email protected] MARKETING & EVENTS STEPHEN RUTGERS, EXT. 8077 [email protected] CLASSIFIED ADVERTISING/ ADMINISTRATION PHILLIP G. ROCKSTROH, EXT. 8092 [email protected] 202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM.
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