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Sponsoreo / Redes Campeonato Uruguayo 2021 CAMPEONATO URUGUAYO 2021 Informe 2021

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Sponsoreo / Redes Campeonato Uruguayo 2021 CAMPEONATO URUGUAYO 2021 Informe 2021 Sponsoreo / Redes Campeonato Uruguayo 2021 CAMPEONATO URUGUAYO 2021 Informe 2021 Informe de la situación de Sponsoreo en el Campeonato Uruguayo 2021 y la presencia de los Clubes en Redes Sociales. Relizado por LAB CAMPEONATO URUGUAYO 2021 Campeonato Uruguayo El Campeonato Uruguayo 2021 será el 118.º torneo de primera división del fútbol uruguayo organizado por la AUF, correspondiente al año 2021. El torneo llevará el nombre de Tabaré Vázquez, ex-presidente de la República Oriental del Uruguay y presidente del Club Atlético Progreso hasta 1989. CAMPEONATO URUGUAYO 2021 Sponsor Técnico MGR 6 Umbro 2 Puma 2 Joma 2 Matgeor 1 Kelme 1 Cultura de Barrio 1 Starbade 1 CAMPEONATO URUGUAYO 2021 Main Sponsor Alimentación 5 (30%) Servicios / Productos Médicos 4 (24%) Comunicación 2 (12%) Comercio 1 (6%) Automotriz 2 (12%) Hotelería 1 (6%) Tecnología 1 (6%) Serv. Financieros 1 (6%) CAMPEONATO URUGUAYO 2021 Sponsors Alimentación 30 (27.8%) Comunicación 19 (17.6%) Servicios / Productos Médicos 16 (14.8%) Transporte 11 (10.2%) Automotriz 6 (5.6%) Tecnología 6 (5.6%) Construcción 6 (5.6%) Servicios Financieros 4 (3.7%) Comercio 2 (1.9%) Gubernamental 2 (1.9%) Hotelería 2 (1.9%) Industrial 1 (0.9%) Joyería 1 (0.9%) Logística 1 (0.9%) Productos de Limpieza 1 (0.9%) CAMPEONATO URUGUAYO 2021 Redes CAMPEONATO URUGUAYO 2021 Redes Facebook Instagram Twier CAMPEONATO URUGUAYO 2021 Clubes CAMPEONATO URUGUAYO 2021 Club Atlético Boston River Sponsor Técnico Sponsors » Antel » Comunicación » Carnicería Que Locura » Alimentación » Asociación Española » Servicios Médicos » EGA/Rutas del Plata » Transpoe Redes » Facebook » 6,307 » Instagram » 624 » Twier » 16,900 Jugador Top en Instagram » Ruben Bentancou » 11,373 Main Sponsor » Alimentación CAMPEONATO URUGUAYO 2021 Club Sportivo Cerrito Sponsor Técnico Sponsors » Antel » Comunicación » EGA/Rutas del Plata » Transpoe » Centro Estético Dental » Servicios Médicos Redes » Facebook » 2,329 » Instagram » 4,967 » Twier » 4,139 Jugador Top en Instagram » Matías Malvino » 25,133 Main Sponsors » Servicios Financieros » Automotriz » Servicios Médicos CAMPEONATO URUGUAYO 2021 Cerro Largo Fútbol Club Sponsors » Antel » Comunicación » Hotel Imperial » Hotelería Sponsor Técnico » Decatur Viajes » Transpoe Redes » Facebook » 8,783 » Instagram » 20,236 » Twier » 11,017 Jugador Top en Instagram » Carlos Nuñez » 33,774 CAMPEONATO URUGUAYO 2021 Club Deportivo Maldonado Sponsors » Antel » Comunicación Sponsor Técnico » Nativa » Alimentación Redes » Facebook » 4,482 » Instagram » 7,313 » Twier » 8,253 Jugador Top en Instagram » Thiago Cardozo » 45,994 Main Sponsor » Hotelería CAMPEONATO URUGUAYO 2021 Centro Atlético Fénix Sponsor Técnico Sponsors » Antel » Comunicación » Fagar » Alimentación » Districad » Logística » Gatorade » Alimentación » EGA/Rutas del Plata » Transpoe » deDiez » Alimentación » Asociación Española » Servicios Médicos » Xenex » Tecnología Redes » Facebook » 12,000 Main Sponsor » Instagram » 13,515 » Alimentación » Twier » 21,116 » Servicios Médicos Jugador Top en Instagram » Fabián Estoyano » 376,381 CAMPEONATO URUGUAYO 2021 Liverpool Fútbol Club Sponsor Técnico Sponsors » Aída » Alimentación » Antel » Comunicación » MANN Filter » Automotriz » Barcai » Alimentación » Del Cebador » Alimentación » Médica Uruguaya » Servicios Médicos Redes » Facebook » 20,901 » Instagram » 14,559 » Twier » 39,695 Main Sponsor » Alimentación Jugador Top en Instagram » Ignacio Ramirez » 12,029 CAMPEONATO URUGUAYO 2021 Montevideo City Torque Sponsor Técnico Sponsors » NaturalLife » Servicios Médicos » Domo » Construcción » Gatorade » Alimentación » Conaprole » Alimentación » Casmu » Servicios Médicos » Flow » Comunicación » Urudata » Tecnología Redes » Facebook » 6,228 » Instagram » 51,227 Main Sponsor » Twier » 27,834 » Tecnología Jugador Top en Instagram » Santiago Rodríguez » 56,602 CAMPEONATO URUGUAYO 2021 Montevideo Wanderers Football Club Sponsors » Antel » Comunicación » Acrimax » Construcción Sponsor Técnico » Seguro Americano » Servicios Médicos Redes » Facebook » 26,815 » Instagram » 18,485 » Twier » 61,194 Jugador Top en Instagram » Guzmán Pereira » 74,740 Main Sponsor » Automotriz CAMPEONATO URUGUAYO 2021 Club Nacional de Football Sponsors Sponsor Técnico » Renault » Automotriz » Turil » Transpoe » Nativa » Alimentación » Suat » Servicios Médicos » Asoc. Española » Servicios Médicos » Gatorade » Alimentación » Totvs » Tecnología » Pilsen » Alimentación » Pepsi » Alimentación Redes » Facebook » 646,576 » Instagram » 377,879 » Twier » 283,138 Main Sponsor Jugador Top en Instagram » Comunicación » Andrés D´Alessandro » 982,384 CAMPEONATO URUGUAYO 2021 Club Atlético Peñarol Sponsors » Renault » Automotriz Sponsor Técnico » Núñez » Transpoe » Nativa » Alimentación » Pilsen » Alimentación » Suat » Servicios Médicos » Gatorade » Alimentación » Asociación Española » Servicios Médicos Redes » Facebook » 717,878 Main Sponsor » Instagram » 487,203 » Comunicación » Twier » 343,150 Jugador Top en Instagram » Walter Gargano » 160,072 CAMPEONATO URUGUAYO 2021 Club Plaza Colonia de Deportes Sponsor Técnico Sponsors » Antel » Comunicación » Intendencia de Colonia » Gubernamental » DirecTV » Comunicación » Montes del Plata » Industrial » Visitá Colonia » Gubernamental » Pronto! » Crédito » Kalisay » Pinturas Redes Main Sponsor » Facebook » 18,024 » Automotriz » Instagram » 6,088 » Twier » 106,084 Jugador Top en Instagram » Cristian Rodriguez » 222,297 CAMPEONATO URUGUAYO 2021 Club Atlético Progreso Sponsor Técnico Sponsors » Antel » Comunicación » Coiluz » Construcción » Nyclajo » Tecnología » Tankes » Construcción » Cefa » Alimentación » EGA/Rutas del Plata » Transpoe Main Sponsor » Servicios Médicos Redes » Facebook » 12,002 » Instagram » 13,517 » Twier » 20,795 Jugador Top en Instagram » Bryan Bentaberry » 10,934 CAMPEONATO URUGUAYO 2021 Club Atlético Rentistas Sponsor Técnico Sponsors » Antel » Comunicación » Directv » Comunicación » Copac » Créditos » Gota Limpa » Productos de Limpieza » Faccello » Joyería » Griselda » Alimentación » EGA/Rutas del Plata » Transpoe Redes » Facebook » 9,564 Main Sponsor » Instagram » 12,037 » Servicios Médicos » Twier » 22,374 Jugador Top en Instagram » Tabaré Viudez » 193,854 CAMPEONATO URUGUAYO 2021 Club Atlético River Plate Sponsor Técnico Sponsors » Antel » Comunicación » Coiluz » Construcción » Contería Esmeralda » Alimentación » EGA/RutasdelPlata » Transpoe » Casmu » Servicios Médicos Redes » Facebook » 12,000 » Instagram » 10,976 Main Sponsor » Twier » 20,885 » Comercio Jugador Top en Instagram » Gonzalo Castro » 28,093 CAMPEONATO URUGUAYO 2021 Institución Atlética Sud América Sponsor Técnico Sponsors » Antel » Comunicación » Coiluz » Construcción » Redpagos » Servicios Financieros » Minas Impoaciones » Comercio » EGA/Rutas del Plata » Transpoe » Tao Rent a Car » Automotriz » Alfajor Sierra de Minas » Alimentación Redes » Facebook » 3,700 » Instagram » 5,919 » Twier » 19,013 Main Sponsor » Alimentación Jugador Top en Instagram » Pablo Mouche » 189,230 CAMPEONATO URUGUAYO 2021 Club Social y Deportivo Villa Española Sponsors » Antel » Comunicación Sponsor Técnico » Dublin » Alimentación » Bar Castro » Servicios Médicos » EGA/Rutas del Plata » Transpoe » ControlP » Tecnología » Santorini » Alimentación » Bar Finisterre » Alimentación Redes » Facebook » 10,529 » Instagram » 5,830 Main Sponsor » Twier » 16,103 » Alimentación Jugador Top en Instagram » Emiliano Albín » 7,732 CAMPEONATO URUGUAYO 2021 Conclusiones El Sponsoreo está fueemente inclinado hacia el comercio local y el día a día de los Uruguayos. Entre las principales categorías, Alimentación, Servicios Médicos y Transpoe, hay un fuee componente de Canje por servicios. Además, la categoría Comunicaciones, inuye fueemente el patrocinio de la empresa estatal Antel que auspicia a 15 de los 16 clubes. Cabe destacar que la gran mayoría de los equipos no tiene capacidad o interés de proteger y ayudar a la visibilidad de sus sponsors, ya que no se encuentran disponibles ni visibles, mas allá de su camiseta. Pocos de los canales que tienen disponibles los clubes, como redes, web, son explotados en servicio o en colaboración de los sponsors. Por ende hay sponsors, que tienen una visibilidad mínima, y probablemente un retorno muy bajo o nulo. Recordemos que el uso de sponsors en la cancha no está autorizado, siendo Teneld quien los comercializa. Algunos clubes inclusive no tienen desarrollados canales básicos de comunicación como una web actualizada. La relación entre seguidores en Redes, denota claramente las diferencias entre los clubes “Grandes” y el resto, tomando como excepción a Plaza y su muy buena cuenta de Twier, y el despegue astronómico de las redes de Torque. Individualmente, Andrés D´Alessandro tiene mas seguidores en IG, que todos los clubes juntos, excepto Nacional y Peñarol, con sus cuentas combinadas. lab.com.uy.
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