Community-Wide Recreation Interests Study
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Pekin Park District Community-Wide Recreation Interests Study August 2017 Completed for The Pekin Park District Office of Recreation & Park Resources University of Illinois 1206 S. Fourth Street, Champaign, IL 61820 TABLE OF CONTENTS EXECUTIVE SUMMARY .......................................................................................... 3 INTRODUCTION......................................................................................................... 8 OVERVIEW ................................................................................................................... 8 PURPOSE ....................................................................................................................... 8 OBJECTIVES ................................................................................................................. 8 STUDY PROCEDURES ............................................................................................ 10 STUDY POPULATION ............................................................................................... 10 QUESTIONNAIRE DEVELOPMENT ........................................................................ 10 INITIAL MEETING(S) ................................................................................................ 10 STAKEHOLDER INTERVIEWS ................................................................................ 10 QUESTIONNAIRE ...................................................................................................... 11 DATA COLLECTION ................................................................................................. 11 QUESTIONNAIRE RESPONSE RATE ...................................................................... 11 STUDY FINDINGS .................................................................................................... 12 CURRENT PATTERNS OF PARTICIPATION WITH EXISTING PARKS, PROGRAMS, AND FACILITIES ............................................................. 13 HOUSEHOLD PARTICIPATION RATES: PEKIN PARK DISTRICT SERVICES .................................................................................................................... 13 HOUSEHOLD PARTICIPATION RATES: OTHER SERVICE PROVIDERS ................................................................................................................ 14 PEKIN PARK DISTRICT’S MARKING & PUBLICITY METHODS ............... 21 SATISFACTION WITH THE DISTRICT’S PROGRAMS, FACILITIES, PARK MAINTENANCE, & STAFF ............................................... 25 SATISFACTION WITH PEKIN PARK DISTRICT RECREATION PROGRAMS................................................................................................................. 25 SATISFACTION WITH PEKIN PARK DISTRICT FACILITIES ............................. 27 SATISFACTION WITH PEKIN PARK DISTRICT PARK MAINTENANCE ......................................................................................................... 29 SATISFACTION WITH PEKIN PARK DISTRICT STAFF ...................................... 31 RECREATION INTERESTS AND FUTURE NEEDS WITHIN THE PEKIN COMMUNITY .............................................................................................. 32 PEKIN PARK DISTRICT’S (PERCEIVED) EFFECTIVENESS ............................... 32 OPINIONS CONCERNING RECREATIONAL ISSUES & OPPORTUNITIES WITHIN THE DISTRICT ............................................................ 34 FUTURE FACILITY INTERESTS WITHIN THE PEKIN COMMUNITY ............................................................................................................. 35 FUTURE PROGRAMMING INTERESTS WITHIN THE PEKIN COMMUNITY ............................................................................................................. 37 FUNDING SUPPORT FOR PEKIN PARK DISTRICT PROJECTS .......................... 38 DEMOGRAPHIC CHARACTERISTICS OF THE RESPONDENTS ................. 42 RESPONDENT CHARACTERISTICS ....................................................................... 42 HOUSEHOLD CHARACTERISTICS ......................................................................... 43 ADDITIONAL WRITTEN COMMENTS AT THE END OF SURVEY ...................................................................................................................... 44 APPENDIX A: STAKEHOLDER INTERVIEW QUESTIONS ........................... 55 APPENDIX B: COMMUNITY-WIDE RECREATION INTERESTS SURVEY ...................................................................................................................... 59 2 © July 2017 – Office of Recreation & Park Resources EXECUTIVE SUMMARY The Pekin Park District contacted the Office of Recreation & Park Resources to assist with an assessment of community needs and recreation planning within the Pekin community. Focus group interviews with key stakeholders within the Pekin community were conducted to assist in the development of a community-wide recreation interest questionnaire. Researchers within the Office of Recreation & Park Resources worked alongside the staff and board of the Pekin Park District to develop a questionnaire that met the needs of all parties. Once developed, the questionnaire was mailed to 3,000 households within the Pekin Park District. The intent of the questionnaire was to gather residents’ opinions, attitudes, and preferences regarding Pekin’s park areas, programs, and facilities. A mailing of approximately 3,000 questionnaires was sent to residents during the months of May & June (2017). A total of 326 usable (completed) questionnaires were returned for a response rate of 10.9% producing a precision of at least +/- 5%. The questionnaires were analyzed for the development of the report between June 2, 2017 and July 20, 2017. Objectives for the study were established during the initial stages of the project by the Pekin Park District in cooperation with the Office of Recreation & Park Resources. Questions in the survey were developed to meet the following objectives: The residents’ satisfaction with current parks, programs, and facilities. The residents’ current patterns of participation with existing parks, programs, and facilities. The residents’ attitudes and preferences with the District’s marketing and publicity methods. Obtain feedback from residents on the future recreation needs (i.e., expansion or development of new parks, programs, and/or facilities) within the Pekin Park District. Obtain feedback on the residents’ willingness to support future expansion/development of recreation parks or facilities. Obtain demographic characteristics of the Pekin Park District’s residents. The following is a brief overview of the results of the data analysis regarding the objectives. RESIDENTS’ CURRENT PATTERNS OF PARTICIPATION Key findings from the study include: During the past year, 45.2% of the households had participated in at least one Pekin Park District recreation program. 3 © July 2017 – Office of Recreation & Park Resources 48.0% of the households had visited a Pekin Park District indoor recreation facility within the last 12 months. 78.6% of the households had visited a Park District park area within the last 12 months. Neighboring park districts were the most widely utilized non-Pekin Park District service provider with 55.3% of respondents indicating they had used/visited neighboring park districts in the past year. Consultant Notes The recreation program participation rate for the Pekin Park District is slightly below other park and recreation agencies throughout the state. Attendance at Pekin Park District indoor facilities appears to be consistent with other community recreation providers within the state of Illinois. Visitor rates for the Pekin Park District park areas appear to be slightly higher than other agencies in the state. RESIDENTS’ PREFERENCES WITH THE PEKIN PARK DISTRICT’S MARKETING/PUBLICITY Key findings from the study include: The Pekin Park District “Play Guide” (55.8%) is the most widely utilized method to learn about recreation programs and services. Friends and neighbors (53.7%) were also utilized by households to learn about the District’s recreation programs and services. Consultant Notes The Play Guide is the most preferred marketing tool for the residents of Pekin. Thus, it appears the Pekin Park District should ensure any new programming or recreation services are marketed through the Play Guide. “Word of mouth” advertising from “Friends & Neighbors” is also widely utilized method for informing the community about the District’s recreational opportunities. It is also worth noting that Pekin’s “word of mouth” advertising from “Friends and Neighbors” (53.7%) is significantly higher than other public park and recreation agencies in Illinois who have been found to be at/below 20%. RESIDENTS’ SATISFACTION WITH EXISTING PARKS, PROGRAMS, FACILITIES MAINTENANCE, & STAFF Key findings from the study include: Of those respondents who are aware or utilize the District’s services, an overwhelming majority of them are satisfied with the Pekin Park District’s recreation programs (82.0%), facilities (92.8%), park maintenance (92.8%), and staff & commissioners (95.0%). 4 © July 2017 – Office of Recreation & Park Resources 90.0% of residents are satisfied with the days/times existing programs are offered and the convenience of registering for programs (90.1%). With the exception of the Pekin Park District restrooms (69.0% satisfaction rating), a large majority of households are satisfied or very satisfied (+80%) with the facilities managed by the Pekin Park