MICHAEL H. FREEDMAN 15910 SW 99th Avenue, Miami, FL 333157 (786) 390-2301 [email protected]

SUMMARY OF QUALIFICATIONS Online marketing professional with an extensive background in search marketing, analytics, e-marketing, public relations, marketing communications and website development.  Experienced in international and multi-lingual search marketing and web development efforts.  Certified by major search engines and organizations that recognize competency in e-marketing.  Expert online marketing analyst with Google Analytics certification.

PROFESSIONAL EXPERIENCE

MEDIATRAX, LLC – Miami, Florida (2010 – Present) Senior Search Marketing Strategist Provides tactical and strategic support to leading agencies and publishers for a SAAS software platform focused on wholesale and channel search marketing.  Responsible for online marketing campaign management for clients in the U.S.A., Canada, the Caribbean, South America and Australia with monthly budgets ranging from $500 to more than $1 million.

LOCALDIRECTIVE.COM, INCORPORATED – Tampa, Florida (2008 – 2010) Senior Vice President Advertising Solutions Managed search marketing, media planning and analytics for an online advertising and web development agency with local, regional, national and international clients.  Managed campaigns that achieved more than a 50% conversion rate through use of A-B and multivariate testing and highly targeted online promotions.

YELLOW BOOK USA/CLICK FORWARD MARKETING – Coral Gables, Florida (2005 – 2008) Senior Manager, Campaign Management / Search Marketing Subject Matter Expert Led team of campaign managers directing more than 11,000 search marketing campaigns throughout the United States. Was responsible for research and development tasks and daily contact with leading search engines. Created and led training programs for professionals involved in campaign development and management.  Reached 94% of target spending while reducing cost per click 30%.

REDVECTOR.COM – Tampa, Florida (2004 – 2005) Director Online Marketing Directed online marketing for the leading provider of online continuing education for design and construction professionals. Was responsible for e-mail marketing, search marketing, online advertising, affiliate and partner marketing and web development and usability tasks related to online marketing.  Directed development of new tracking/analysis, affiliate management, email systems and marketing tactics that led to a 60% increase in online sales and a 580% increase in email marketing revenue.

IC INTRACOM – Oldsmar, Florida (2002 – 2004) Manager Internet Marketing Directed global development, marketing and management of complex, multilingual, multi-currency, global web sites selling computer products to resellers worldwide. Led worldwide online marketing efforts generating thousands of sales leads. Managed numerous email campaigns.  Led media relations effort resulting in coverage in CBS News, PC World and many other media outlets. MICHAEL H. FREEDMAN

(786) 390-2301 15910 SW 99th Avenue, Miami, FL 33157 [email protected]

ARTNEXUS ONLINE, INCORPORATED – Miami, Florida (2000 – 2002) Vice President of Marketing Managed Internet marketing, strategic planning, e-commerce and direct marketing for a web site and magazine focused on art in the Americas. Led SEO, web content development and search marketing efforts.  Developed and managed search marketing campaign efforts focused on Latin America.  Launched a media relations effort that led to a 2,557% increase in web site traffic.

LIFE EXTENSION FOUNDATION BUYERS CLUB, INCORPORATED - Fort Lauderdale, Florida (1997 – 2000) Director of Internet Marketing Led web site development and Internet marketing efforts that included SEO, banner advertising, sponsorships, portal deals, pay-per-click campaigns and affiliate marketing.  Grew online sales from $200,000 to more than $11 million in yearly online revenue.  Created Affiliate Program that recruited 1000 affiliates and generated over $1 million in gross sales.

AMERICAN HEALTHCARE CONSULTANTS, INCORPORATED - North Bay Village, Florida (1993 – 2000) Principal Developed associations, publications, conferences and web sites for multi-billion dollar healthcare niches.  Developed, marketed and managed the American Academy of Wound Management, which serves as the national certifying board for physicians, nurses and therapists involved in wound care.

BRUCE RUBIN ASSOCIATES PUBLIC RELATIONS COUNSELORS - Coral Gables, Florida (1990 – 1993) Account Executive/Media Specialist Provided public relations counsel to Humana, Integrated Health Services, Shearson Lehman, FPL (Florida Power & Light), Genentech, Johnson & Johnson, AT&T and Texaco as well as directing firm promotion efforts.  Won “National Mature Media Award” for a media relations campaign promoting Humana Health Plan.

EDUCATION FLORIDA STATE UNIVERSITY – Tallahassee, Florida (1980)

Bachelors in Science, Communications

PROFESSIONAL CERTIFICATIONS EMARKETING ASSOCIATION - Redondo Beach, California (2002)

Certified eMarketer (CeM)

INTERNATIONAL INTERNET MARKETING ASSOCIATION - Vancouver, Canada (2002)

Certified Internet Marketer and Business Strategist (CIMBS)

GOOGLE ADWORDS CERTIFICATION (2006, 2008, 2011, 2012, 2013)

YAHOO SEARCH MARKETING CERTIFICATION: Yahoo Ambassador (2006, 2007) MICHAEL H. FREEDMAN

(786) 390-2301 15910 SW 99th Avenue, Miami, FL 33157 [email protected]

MICROSOFT ADCENTER SEARCH MARKETING CERTIFICATION (2008, 2011, 2012, 2013)

GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION (2013)