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[email protected] | www.mediaed.org Writing About Media Transcript CONSUMERISM THE AMERICAN DREAM MACHINE 2 NO CHOICE – BRAND BOMBING 5 COMMERCIALIZING CHILDREN’S CULTURE 8 ADVERTISING INVADES THE CLASSROOM 10 PRODUCT PLACEMENT 12 MUSIC ADVERTISING AND MARKETING 16 BRANDING DRUGS 20 THE VISIBLE LIFESTYLE 23 GENDER AND SEXUALITY HIDDEN A-GENDER 26 UPPING THE ANTE 28 MAKING MEN – GLAMORIZING BULLYING 30 BITCH NIGGAZ 33 MASCULINITY AND CONTROL 36 IT’S ONLY ENTERTAINMENT 39 MEDIA PRESSURES 41 CONSTRUCTING FEMININITY 43 OUT OF UNIFORM – THE MEDIA BACKLASH AGAINST FEMALE ATHLETES 46 FOLLOW THE LEADER 50 FEMININITY, APPEARANCE AND SLIMNESS 51 CUTTING GIRLS DOWN TO SIZE 52 RACE AND CLASS CONTESTING STEREOTYPES – POSITIVE REPRESENTATIONS 53 INDIANS, HYENAS & CHIHUAHUAS 54 STORIES OF RACE 60 NO CLASS 61 MANHOOD IN A BOTTLE 65 NARROW VISION – RACE IN VIDEO GAMES 71 ORIENTALISM TODAY – THE DEMONIZATION OF ISLAM IN NEWS & POP CULTURE 73 GETTING REAL 77 MEDIA AND POLITICS WHAT HAPPENED TO THE NEWS? 80 MEDIA COVERAGE 85 THE PR INDUSTRY 88 AMERICAN MEDIA – OCCUPIED TERRITORY 89 A SIMPLE STORY 92 WAR MADE EASY 96 EMPIRE 107 MEDIA EDUCATION FOUNDATION | www.MEDIAED.org This transcript may be reproduced for educational, non-profit uses only. © 2008 2 THE AMERICAN DREAM MACHINE NARRATOR: While the working class is missing from the public discourse, it has always had a place in the world of entertainment TV. In fact, in the early days, working class and immigrant families were a regular part of the television repertoire on shows like I Remember Mama, The Goldbergs, and Life With Luigi, which featured Norwegian, Jewish and Italian families.