Regulation of Cosmetic Interventions Research among the General Public and Practitioners Regulation of Cosmetic Interventions Research among the General Public and Practitioners 28 March 2013/ Job No. 618/ Version 3 Prepared for: Department of Health Creative Research Ltd Phone: 020 8567 6974 Email:
[email protected] 43 Broadway, London W13 9BP Fax: 020 8567 6979 www.creativeresearch.co.uk Contents 1 MANAGEMENT SUMMARY 1 1.1 Introduction 1 1.2 Key findings 1 1.3 Conclusions 6 2 BACKGROUND AND RESEARCH METHOD 9 2.1 Background 9 2.2 Research objectives 9 2.3 Research method 11 2.4 Outline of the discussion content 13 2.5 Research timing and locations 15 2.6 Structure of the report 15 3 THE INFLUENCE OF ADVERTISING AND MEDIA COVERAGE OF THE COSMETIC INTERVENTION INDUSTRY 17 3.1 Introduction 17 3.2 Media coverage 17 3.3 Advertising 18 3.4 Issues with advertisements for the cosmetic intervention industry 20 3.5 Attitudes towards a ban on advertising and its regulation 23 4 OTHER SOURCES OF INFORMATION AND INFLUENCES ON CHOICE25 4.1 Introduction 25 4.2 The influence of peers 25 4.3 Other key sources of information 26 4.4 The influence and effect of access to cosmetic interventions 28 Regulation of Cosmetic Interventions: Research among the General Public and Practitioners 5 PERCEIVED MOTIVATION FOR COSMETIC INTERVENTIONS AND VULNERABILITY 31 5.1 Introduction 31 5.2 Attitudes and motivations for having cosmetic procedures 31 5.3 Vulnerable audiences 33 6 PERCEPTIONS OF THE RISKS OF COSMETIC INTERVENTIONS AND THE NEED FOR REGULATION