Atavism and Modernity in Time's Portrayal of the Arab World, 2001-2011
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Atavism and Modernity in Time's Portrayal of the Arab World, 2001-2011 A dissertation presented to the faculty of the Scripps College of Communication of Ohio University In partial fulfillment of the requirements for the degree Doctor of Philosophy Mary R. Abowd August 2013 © 2013 Mary R. Abowd. All Rights Reserved. This dissertation titled Atavism and Modernity in Time's Portrayal of the Arab World, 2001-2011 by MARY R. ABOWD has been approved for the E. W. Scripps School of Journalism and the Scripps College of Communication by Anne Cooper Professor Emerita of Journalism Scott Titsworth Dean, Scripps College of Communication ii ABSTRACT ABOWD, MARY R., Ph.D., August 2013, Journalism Atavism and Modernity in Time's Portrayal of the Arab World, 2001-2011 Director of Dissertation: Anne Cooper This study builds on research that has documented the persistence of negative stereotypes of Arabs and the Arab world in the U.S. media during more than a century. The specific focus is Time magazine’s portrayal of Arabs and their societies between 2001 and 2011, a period that includes the September 11, 2001, attacks; the ensuing U.S.- led “war on terror;” and the mass “Arab Spring” uprisings that spread across the Arab world beginning in late 2010. Using a mixed-methods approach, the study explores whether and to what extent Time’s coverage employs what Said (1978) called Orientalism, a powerful binary between the West and the Orient characterized by a consistent portrayal of the West as superior—rational, ordered, cultured—and the Orient as its opposite—irrational, chaotic, depraved. A quantitative content analysis of 271 Time feature stories and photographs revealed that Time’s coverage focused predominately on conflict, violence, and dysfunction. Nations that received the most frequent coverage were those where the United States was involved militarily, such as Iraq, as well as those that receive the most U.S. foreign aid or are strategically important to U.S. interests. These findings coalesce with the study’s qualitative portion, a critical discourse analysis of approximately 20 percent of the data set that employs metaphor and framing theory. This thread of the study reveals an overarching Orientalist binary where Arabs are portrayed either as “atavistic” or “modern.” As “atavistic,” they are backward and irrationally violent, possessing corrupt and failed leaders and terrified, preyed-upon iii women; as “modern,” they strive to look, dress, act, and think like Westerners. Arab moderns oftentimes apologize for their societies’ atavistic ways. Media scholars have noted an apparent shift in coverage of Arabs after the events of September 11, with more favorable or complex portrayals found in journalism, television, and film. However, this study revealed no such shift in Time. In fact, as Time, a weekly, struggles to compete amid a transformed media environment of cable channels and 24-hour news cycles, the 90-year-old icon of American journalism now appears to cling ever more tightly to sensationalism and longstanding negative stereotypes of America’s perceived enemies. iv DEDICATION For Loren, Olivia, and Rachel v ACKNOWLEDGMENTS I would like to express my deepest thanks to my dissertation advisor Anne Cooper for her invaluable and expert help, her generosity, and her encouragement. I would also like to thank my dissertation committee members Duncan Brown, Marilyn Greenwald, Jaclyn Maxwell, and Sholeh Quinn. Diana Nichols provided superb and speedy assistance with research, and Jennifer Kowalsky helped greatly with statistics, tables, and figures. I am grateful to my sister Gabrièle Abowd Damico who served as a coder for the quantitative portion of this project and who provided constant support from miles away. I also thank my parents, Thomas and Anne Marie Abowd, for their belief in me and for making so many things possible. My greatest thanks goes to my husband, Loren Lybarger, who read multiple drafts and provided crucial input at every stage. I thank him for his brilliance, steadfastness, kindness, and love. vi TABLE OF CONTENTS Page Abstract .............................................................................................................................. iii Dedication ........................................................................................................................... v Acknowledgments.............................................................................................................. vi List of Tables ..................................................................................................................... ix List of Figures ..................................................................................................................... x Chapter 1: Introduction ....................................................................................................... 1 Purpose of the Study ....................................................................................................... 5 Orientalism ...................................................................................................................... 6 Variations on a Theme: American Orientalism ............................................................ 11 Orientalism and the Depiction of Arabs in the U.S. Media .......................................... 15 Arabs, the Arab World, and their Contributions ........................................................... 19 The Relationship of the United States to the Middle East Historically ........................ 22 Why this Time Frame? ................................................................................................. 27 Time Magazine ............................................................................................................. 29 The Decline of Foreign News Coverage ....................................................................... 36 Chapter 2: Quantitative Analysis ...................................................................................... 40 Related Studies ............................................................................................................. 40 Western News Coverage of the Developing World .................................................. 40 Differential Coverage of Nations .............................................................................. 44 Orientalism and Arab Stereotypes ............................................................................ 45 Visual Portrayals ....................................................................................................... 48 Method .......................................................................................................................... 50 Results ........................................................................................................................... 54 Images ....................................................................................................................... 62 Discussion ..................................................................................................................... 66 Chapter 3: Qualitative Analysis ........................................................................................ 74 Related Studies ............................................................................................................. 74 War/Conflict Metaphors ........................................................................................... 78 Arab World Coverage ............................................................................................... 83 Framing ..................................................................................................................... 84 vii Stigmatized, Marginalized Groups ........................................................................... 91 Time’s Covers ........................................................................................................... 99 Method ........................................................................................................................ 103 Qualitative Interpretation ............................................................................................ 106 Failed Society, Pathological People ........................................................................ 107 Religious Fanaticism/Sociopathic Violence ........................................................... 110 Palestinians ......................................................................................................... 111 Iraqis ................................................................................................................... 116 Corrupt Authoritarians: Failed Leaders .................................................................. 124 Deformed Women, Deformed Families .................................................................. 139 Arabs as Moderns ................................................................................................... 145 Iraqi and Lebanese Youth ................................................................................... 146 Jordan .................................................................................................................. 148 Palestinians ......................................................................................................... 151 Revolutions ......................................................................................................... 154 Chapter