DataMine

AD METER Who’s Spending What Where

BIG SPENDERS MOST-SEEN TV ADS Brands ranked by the greatest increase in TV spend Brands ranked by the greatest increase in TV ad impressions from Jan. 29 to Feb. 4. from Jan. 29 to Feb. 4.

1. Jeep 1. Geico Spend Increase: 1079% TV Ad Impressions: 1.8B Est. TV Spend: $24.2M Est. TV Spend: $32.3M Spend Within Industry: 15% Attention Score: 92.66 Top Networks: NBC, CBS, ABC Top Show: LII Pregame Show

2. Toyota 2. TurboTax Spend Increase: 800% TV Ad Impressions: 1.2B Est. TV Spend: $26.1M Est. TV Spend: $19.1M Spend Within Industry: 17% Attention Score: 92.00 Top Networks: NBC, ESPN, NBC Universo Top Show: Super Bowl LII

3. Kia 3. Taco Bell Spend Increase: 793% TV Ad Impressions: 1B Est. TV Spend: $11.7M Est. TV Spend: $11.7M Spend Within Industry: 7% Attention Score: 96.14 Top Networks: NBC, TNT, NBC Universo Top Show: NBA Basketball

4. Amazon Echo 4. Burger King Spend Increase: 415% TV Ad Impressions: 997M Est. TV Spend: $19.6M Est. TV Spend: $7.7 M Spend Within Industry: 59% Attention Score: 84.74 Top Networks: NBC, NBC Universo, NFL Network Top Show: NBA Basketball

5. WeatherTech 5. Liberty Mutual Spend Increase: 379% TV Ad Impressions: 957M Est. TV Spend: $5.9M Est. TV Spend: $6.7M Spend Within Industry: 93% Attention Score: 88.78 Top Networks: NBC, ABC, Fox News Channel Top Show: SportsCenter

PROMO MOJO Our exclusive weekly ranking of the programming that networks are promoting most heavily (Jan. 29-Feb. 4) 1. 2018 PyeongChang Winter Olympics, NBC 2. The Alienist, TNT TV Ad Impressions: 325,380,677 TV Ad Impressions 247,540,394 The total TV ad impressions within all US Est. Media Value $ 2,639,116 households including National Linear (Live Attention Index 127 and Time-shifted), VOD+OTT and Local.

Est. Media Value: $5,226,863 3. Home Town, HGTV Est. media value of in-network promos. TV Ad Impressions 204,628,986 Est. Media Value $ 1,485,299 Attention Index: 56 Attention Index 74 44% more interuptions than average.

4. Bowl XIV, Animal Planet For the second week in a row, NBC grabs the chart’s top spot with promos for the 2018 PyeongChang TV Ad Impressions 179,062,113 Winter Olympics, which racked up 325 million TV ad impression over seven days. And once again, Est. Media Value $ 601,503 Attention Index 72 TNT’s The Alienist holds steady at second place while scoring the highest iSpot Attention Index (127) in our ranking, getting 27% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). HGTV earns two 5. Nashville, HGTV spots on the list — No. 3 for Home Town and No. 5 for Flip or Flop Nashville — while Animal Planet’s TV Ad Impressions 150,609,312 bit of Super Bowl counterprogramming, Puppy Bowl XIV, shows up (adorably) at No. 4. Est. Media Value $ 1,403,234 Attention Index 87

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