Master Syllabus: BUS 6610 2

TROY UNIVERSITY MASTER SYLLABUS SORRELL COLLEGE OF BUSINESS BUS 6610 Business Research Design

Prerequisites

BUS 5505 or equivalent.

Description

Designed for the student to develop and demonstrate competency in business research methodology and techniques. This course teaches proper research techniques at the graduate level and includes a research proposal. (A grade of ‘B’ or better is required.).

Objectives

On completion of the course, the student should be able to:

1. Explain measurement, experimentation, survey design and related concepts and methodologies related to organizational research, including multivariate analysis. 2. Apply measurement and design strategy concepts and principles to new business situations, including proper data preparation and description. 3. Develop a clear and well organized research proposal. 4. Diagram, illustrate, and evaluate research designs and strategies, including the choice of measurement scales, survey methods, instrumentation, and sampling design. 5. Evaluate research-generated material, including secondary data. 6. Analyze and interpret material using appropriate statistical methods. 7. Apply critical, scientific, and ethical thinking to solving research-related problems. 8. Complete a business research project, properly displaying data.

Purpose

To provide a framework to solve research problems, interpret research, and to understand the interaction among the various parts of the research process.

Approved Texts

Cooper, D. R., & Schindler, P. S. (2008 or current). Business research methods (10th ed.). Boston, MA: McGraw-Hill/Irwin.

Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook. The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance. 1 August 2005 Master Syllabus: BUS 6610 2

Hair, J. F., Babin, B., Money, A. H., & Samouel, P. (2002 or current). Essentials of business research (1st ed.). Hoboken, NJ: Wiley.

Pelosi, M. K., Sandifer, T. M., & Sekaran, U. (2000 or current). Research and evaluation for business (1st ed.). Hoboken, NJ: Wiley.

Sekaran, U. (2002 or current). Research methods for business: A skill-building approach (4th ed.). Hoboken, NJ: Wiley.

Zikmund, W.G. (7th Edition). Business research methods. Boston, MA: Thomson/South-Western.

Supplements

Deming, W. E. (1990). Sample design in business research. Hoboken, NJ: Wiley.

Jalongo, M. R., Gerlach, G. J., & Yan, W. (2001 or current). Annual editions: Research methods 01/02 (1st ed.). Boston, MA: McGraw-Hill.

Troy State University Faculty Handbook (2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space): a. Course title h. Classroom location n. Grading methods, p. General supports r. Additional services u. Cheating policy b. Course number i. Office location criterion weights, (computer works, (Americans with v. Specialization c. Term j. Office telephone make-up policy, writing center) Disabilities Act, requirements d. Instructor k. Course description, mid-term grade q. Daily assignments, other statements) (certification, e. Prerequisites objectives reports holidays, add/drop s. Absence policy licensure, teacher f. Office hours l. Text(s) o. Procedure, course & open dates, dead t. Incomplete-work competencies) g. Class days, times m. Other materials requirements day, final exam policy