National Geographic Magazine | National Geographic Magazine
2019/20 MEDIA INFORMATION KIT NATIONAL GEOGRAPHIC MAGAZINE | NATIONAL GEOGRAPHIC MAGAZINE THE ROLE OF WITH EACH ISSUE, AS PIONEERS OF TRUSTED, UNBIASED NATIONAL GEOGRAPHIC THE MEDIA FRONTIER, LONG-FORM JOURNALISM GOES FURTHER— National Geographic continues to push is as important as ever, providing by telling stories of humankind from the magazine into new terrain, creating a spotlight for the important stories an up-close perspective to deepen a more immersive journey and experience that define our time and matter people's understanding of the world for its audience while re-thinking the most to a new generation. and their role in it. role it can play for its partners. | HIGHLIGHTS NATIONAL GEOGRAPHIC Compared with all MRI-measured magazines, MAGAZINE IS MORE VIBRANT National Geographic ranks #1 in reach of: THAN EVER, WITH 80% OF READERS RATING THE | Men MAGAZINE AS VERY GOOD/ONE | Generation Z OF MY FAVORITES, AND A TOTAL REACH OF 27.959,000 ADULTS. | Postgraduate degree BUT MORE IMPORTANT THAN | Influentials THE SIZE OF OUR AUDIENCE DID YOU KNOW? IS ITS QUALITY, WHICH | Emerging Millennials (Millennials with A third of National PROVIDES OUR PARTNERS THE HHIs of $200,000+) Geographic magazine OPPORTUNITY TO CONNECT readers are millennials. | Self-employed Professional/Managerial That’s more than WITH AFFLUENT, EDUCATED, 9.5 million readers, which makes millennials INFLUENTIAL CONSUMERS. the largest audience segment of our readership. Source: GfK MRI 2019 Spring | EDITORIAL CALENDAR 2020 | STORY DESCRIPTIONS NATIONAL GEOGRAPHIC’S ORIGINAL JOURNALISM FOCUSES ON CORE TOPICS SUCH AS SCIENCE AND INNOVATION, ADVENTURE AND EXPLORATION, CRITICAL ISSUES, CULTURE, AND THE NATURAL WORLD.
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