Project One Showing the Passage of Time Through Serialization and Repetition

PROJECT THREE, DUE APRIL 28, 2014 Other Important Dates – March 16, proposal presentation and March 25, mid-process critique Food and Technology, Food as Technology

CONCEPTUAL OBJECTIVE In this project you will explore the connections between food and technology and art. We will read articles and selections from books, watch videos, listen to interviews and go on field trips to help us think about the confluence between food and technology especially in the context of a land grant research university. The piece you develop will be a response to the ideas that we have examined as a class as well as your own perspective on the connections between food and technology. After tourism and real estate, much of Florida’s economy depends on agriculture and food. Additionally, University Florida is an institution where there is an amazing amount of research with respect to the development of food through agriculture done through IFAS. UF is also the home of the Center for Taste and Smell where the scientists and psychologists explore issues of affect with respect to food and the role of affect in the interactions with these two senses. As students in a school of art, we think about using the senses as a way to convey ideas (affect). Often though we think only in terms of the visual, occasionally the aural and once in a while the haptic. This project encourages you to think outside the box making a piece that either expands the sensory palette with which you usually work or invites us to think about food and food systems in a different way.

OBJECTIVES  Experiment with various food technologies broadly defines as a platform for content or as a medium for making art  Become familiar with research and resources here on campus and in the Gainesville area associated with food systems and production as potential content for your work.  Understand food and agriculture as a technology.

FORMAT You determine the final format of this project. Part of the objective of this project is to take an idea and vision and work with it over time. The preparation is as important as the product. Writing reflectively on the blog about your process, how your ideas evolve, and document the research you do as you create your piece as well as evidence of experimentation with the food technologies and ideas that you choose plays an important role in my evaluation of this project. You can include images and web links to sounds, URLs that contributed to your ideas in addition to text. Because we all have to eat to live, food is a shared experience. Some of the research you do for this project, may involve eating or tasting, growing a plant, taking a road trip, touching an animal or digging in the soil. At the critique, you must not only turn in the documentation of your final product in the form of a DVD and potentially upload to Vimeo, but also include the supporting files of the material that you worked with to get to the end product. You have about a month and a half to complete this project. During this time, I need to see your process. You should expect to receive feedback both from the class and myself as you work on your piece. If any one has questions on what I am asking for, please do not hesitate to contact me.

MATERIALS AND SUPPLIES During this month I will provide opportunities for you to experiment and play with different types of technologies associated with food and its production and ideas. With respect to your own pieces, you may need to purchase equipment and supplies. Please let me know what you need and if possible I will order it using the lab fees from this class.

WAYS TO APPROACH THIS PROJECT Look ahead in the syllabus at the artist links to get ideas about what you might want to do. Think about the role that food and the making of food plays in your personal life. Another approach might be do deconstruct the food that you eat or that we as a culture eats. You might apprehend food as a chemical. How is food a transformative substance? What are its possibilities as a medium for making art? Or thinking about food and its confluence with agriculture. I will expect that during the next month and a half you will have various prototypes or experimental evidence to show the class and myself along the way.

PERCENTAGES Each project is work 30% of your final grade.

17% of the grade of the project is the final product that you bring to the critique.

Your piece needs to be finished and well crafted. If you have a month and a half to work on a piece, there needs to be evidence that it was not thrown together last minute and often evidence of this is in the presentation and craft of the piece. Are the materials that you used appropriate to the content of the piece or is it the only thing you could find the night before. Please come to the critique with a DVD and potential a link to documentation on the blog You need to be prepared to discuss your conceptual ideas and your process with the class. Ultimately you are in charge of your critique. After finding out how the class reacts to what you have done, you can and should ask questions that will help you to make your piece better.

5% of the grade is your mid process crit and proposal.

8% of the grade is your process.

Much of this part is demonstrated in your use of the blog as a sketchbook. You regularly recorded your ideas and process as you made the piece (not after). You showed me the research (reflective writing and image collection) you did on your conceptual idea as well as the techniques that you employed to make the piece. You responded thoughtfully to the feedback you were given by your peers and myself. With respect to the blog, you can upload images, write text and include links to resources that you used while making this piece. You developed prototypes along the way.

GOOD LUCK. I AM LOOKING FORWARD TO SEEING WHAT YOU ALL COME UP WITH.