1. What Images Does Our Name Create for You?
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External Survey We are gathering information about our organization name. Please consider each question and respond in the space provided.
1. What images does our name create for you?
2. Are you familiar with our name?
3. What does the name mean?
4. Do you like our name?
5. Is it easy/difficult to use (pronounce, reproduce/type, etc.)?
6. What do we do?
7. Who else does what we do?
8. Do you perceive any differences between us and our competition? If so, what?
9. What geographic location do we serve?
10.What kind of people use our products and services?
11.Can you describe any of our products or services?
12.Have you ever used any of our products or services? If so, what?
13.What is our organization’s attitude and personality?
14.What kind of people work here?
15.Does our name confuse you in any way? If so, how?
16.Does our name stand out in a crowd?
17.Have you seen our name around? If so, where?