<p>External Survey We are gathering information about our organization name. Please consider each question and respond in the space provided.</p><p>1. What images does our name create for you?</p><p>2. Are you familiar with our name?</p><p>3. What does the name mean?</p><p>4. Do you like our name?</p><p>5. Is it easy/difficult to use (pronounce, reproduce/type, etc.)?</p><p>6. What do we do?</p><p>7. Who else does what we do?</p><p>8. Do you perceive any differences between us and our competition? If so, what?</p><p>9. What geographic location do we serve?</p><p>10.What kind of people use our products and services?</p><p>11.Can you describe any of our products or services?</p><p>12.Have you ever used any of our products or services? If so, what?</p><p>13.What is our organization’s attitude and personality?</p><p>14.What kind of people work here?</p><p>15.Does our name confuse you in any way? If so, how?</p><p>16.Does our name stand out in a crowd?</p><p>17.Have you seen our name around? If so, where?</p>