HERC Advertising & Conference Report - 2015

Website/Publication Audience and Reach Ad Details Run Dates Advertising to Veterans Diverse Issues in Higher Veterans – 100,000+ Quarter page ad (print) Veterans Issue – Education diverse professionals November, 2015 Facebook 88,945 veterans Banner ad (digital) October – December, 2015 LinkedIn 477,851 veterans Banner ad (digital) December, 2015 RallyPoint 525,000 verified U.S. (2) Banner ads (digital) January – December, service members and 2015 veterans Veterans Connect Veteran jobseekers Banner ad (digital) May – December, 2015 VetReady Veteran jobseekers Partner Listing On-going Advertising to Professionals with Disabilities Ability Magazine 165,000 professionals Half page magazine ad January, 2015 with disabilities (print) October, 2015 Banner ad (digital) January – February, 2015 AHEAD Conference 2,800 members in Full page conference ad August, 2015 higher education (print) Disability Connect Jobseekers with Banner ad (digital) On-going disabilities Advertising to Women Advancing Women 30,000 monthly visitors (3) Banner ads (digital) January – December, – women in technology 2015 American Association of University women Half page ad (print) Fall conference – University Women (AAUW) October, 2015 Advertising to Minorities HBCU CONNECT Over 1 million registered (2) Banner ads (digital) January – December, members - students, (1) Email blast 2015 alumni, and fans of Historically Black Colleges and Universities Hispanic Association for 1,500 Attendees (2) Full page conference ads March, 2015 Colleges & Universities (print) October, 2015 (HACU)

Hispanic Outlook 50,000 per bi-monthly Half page ad (print) Women in Higher issue Education Issue February, 2015

Latinos In Higher Education 100,000 page views per (2) Banner ads (digital) On-going month - Latino professionals in higher education National Black Graduate Black Graduate Students Full page ad (print) April, 2015 Student Association Banner ad (digital) March- May, 2015

Advertising in Disciplinary Publications American Psychological More than 1 million Banner ad (digital) February – March, Association (APA) unique website visitors 2015 per month National Postdoctoral Postdoctoral scholars Half page ad (print) March, 2015 Association (NPA) Additional Advertising Google Adwords 1,371,444 visitors Multiple adword campaigns Ongoing Linkedin Text Ads 8,144,860 visitors (4) Banner ads (digital) Ongoing 2015 Conferences with HERC Booth and/or Presence Annual Biomedical 4,000 attendees November 11 - 14, Conference for Minority 2015 Students (ABRCMS) Association for Higher 1,200 attendees July 13 - 18, 2015 Education and Disability Conference (AHEAD) Compact for Faculty 1,200 attendees October 29 - 31, 2015 Diversity Institute on Teaching and Mentoring Conference, sponsored by the SREB Doctoral Scholars Program Hispanic Association of 2,000 attendees October 10 - 12, 2015 Colleges and Universities (HACU) Conference Minnesota State 1,000 attendees February 6, 2015 Universities Job and Internship Fair 2015 Minnesota Private 2,000 attendees February 18 - 19, 2015 Colleges’ Job & Internship Fair University of Minnesota 2,000 attendees February 20, 2015 Job and Internship Fair National Black Graduate 300 attendees April 8 - 12, 2015 Student Association 27th Annual Conference National Conference on 2,000 attendees May 26 - 30, 2015 Race and Ethnicity in Higher Education (NCORE)