Marketing: Sony's Shoe-Ins Labels on Radio Tours
November 4, 2013, Issue 370 Labels On Radio Tours Square Dance: Investment, eye contact, awkward moments and great Keifer Thompson stories ensued when we asked radio pros for their perspectives of Stoney Creek’s on artist visits (CAW 10/14). And now the tables turn as we Thompson Square ask promotion execs (and an artist) for their thoughts on the celebrates being traditional launch campaign. named Songwriter of the Year at last Overwhelmingly, the biggest issue in determining the success night’s SESAC or failure of a radio tour stop is whether anyone cares. Show Dog- awards at the Universal’s Josh Thompson says that was Country Music Hall the pivot point during his 12-week radio tour. Of Fame & Museum “The good visits had people there that were (11/3). Pictured (l- ready to listen or even sometimes one person, r) are SESAC’s Pat but they loved music. Bad ones were where Collins, Thompson, and SESAC’s Tim it was just obvious that they could care less Fink and Shannan about meeting another new artist.” Hatch. Josh Thompson Promo Prep: For artists, homework is the key. “I have lived this as an artist and a promotion executive ... there are no shortcuts,” says BMLG Marketing: Sony’s Shoe-Ins EVP and Republic Nashville President Jimmy If you’ve flown out of Nashville International Airport (BNA) in the Harnen. “It is not easy performing for an last eight weeks or so, you may have noticed some familiar faces audience inside of 10 feet in a conference room staring up at you as you place your shoes in or office.
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