RUNNING HEAD: Strategic Marketing Plan

Running head: BUSN311 - Quantitative Methods and Analysis 1

Unit 4 – Hypothesis Testing & Variance

Type your Name Here

American InterContinental University Running head: BUSN311 - Quantitative Methods and Analysis 2

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be

35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3. Running head: BUSN311 - Quantitative Methods and Analysis 3

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Hypothesis Test #1 Looking at Intrinsic Satisfaction by Gender

Null and alternate hypotheses.

Write out a Null & Alternate Hypothesis (alpha = .05).

The test

Use Excel to perform the test. Paste the results in the document.

In a separate sentence, specifically identify the significance level (alpha), the test statistics and the critical value.

State your decision

State whether you are rejecting or failing to reject the null hypothesis statement.

Explanation of decision made

Comment on why you are making your decision in terms of how the test statistic

compares to the critical value or in terms of how the p value compares to the alpha.

Applications for managers

Discuss how the manager of the company could use this information specifically. Why is this information valuable?

Hypothesis Test #2 Looking at Extrinsic Satisfaction by Position

Null and alternate hypotheses Running head: BUSN311 - Quantitative Methods and Analysis 4

Write out a Null & Alternate Hypothesis (alpha = .05).

The test

Use Excel to perform the test. Paste the results in the document

In a separate sentence, specifically identify the significance level (alpha), the test statistics and the critical value.

State your decision

State whether you are rejecting or failing to reject the null hypothesis statement.

Explanation of decision made

Comment on why you are making your decision in terms of how the test statistic compares to the critical value or in terms of how the p value compares to the alpha.

Applications for managers

Discuss how the manager of the company could use this information specifically. Why is this information valuable?

Z and T Tests

Explain the difference between the Z and T test and when each one is used.

Samples and Populations

Explain the difference between a sample and the population. Why are samples used for hypothesis tests? Be sure to be specific.

Conclusion

Add some concluding remarks in about 2-3 sentences. Running head: BUSN311 - Quantitative Methods and Analysis 5

References

NOTE: The reference list starts on a new page after your conclusion.

For help with formatting citations and references using rules outlined in the APA Manual’s 6th

Edition, please check out the AIU APA guide located under the Interactive Learning section on the left side of the course.

Examples:

American Psychological Association [APA]. (2010) Publication manual of the American

Psychological association (6th ed.). Washington, DC: Author.

Association of Legal Writing Directors (ALWD) (2005). ALWD citation manual: A professional system of citation (3rd ed.). New York: Aspen Publishers.