Illuminator Ad Specifications

Definition The Illuminator is a powerful branding ad that provides advertisers with an impactful way to showcase their products and services. When a user comes to the designated page, the ad will automatically expand, featuring animation and video within the 970w x 418h interactive area of the expanded panel. After 8 seconds, the ad will collapse into a 970w x 66h super leader.

Illuminator Example: Expanded State

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Illuminator Example: Base Unit

Illuminator Specs: Expanded State

Illuminator Specs: Base Unit

I. Technical Specifications Item Specification Base Unit: 970w x 66h Expanded State: ● 970w x 418h Interactive Area Dimensions ● 1600w x 700h Static Background: must include a transition to transparent (see ‘Illuminator Specs: Expanded’ visual above)

These guidelines can also be found within the template. Available in the 970w x 418h interactive area only. The auto- initiated expanded state may include a video up to 8 seconds in length (2.2 MB). Upon user initiation, the interactive area may Video include a video up to 5 minutes in length (10 MB). The video player will have Play, Stop and Audio On/Off controls. Audio will be user- initiated. Auto expansion will be frequency capped at once per user per Frequency Cap day. Close Button There will be a close button in the upper right hand corner of the © 2014 CBS Interactive, a CBS Corporation company. All Rights Reserved. Updated on 05.01.14.

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interactive area. Close button is user-initiated by click.

II. Checklist . Base Unit: Static GIF, JPG or FLA 970w x 66h with Illuminator call-to-action or replay button . Default Base Unit: 970w x 66h GIF or JPG default required if providing FLA base unit . Expanded State Storyboard: PSD that includes static layout, copy and buttons 1. Interactive area 2. Static background . Video (optional) . Fonts: Must be delivered with the creative in Mac & PC format in case of necessary edits . Linking URL . Tracking URL (optional)

Submission Instructions Submit creative assets via email or post creative assets to a webpage FTP site and send the location via email to your CBS Interactive sales representative.

Deadlines: Kick-Off call is required 20 business days prior to launch date. All creative assets must be submitted 15 business days prior to launch date.

If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.

Contacts Questions about this opportunity Please contact your CBS Interactive representative. Technical questions about your E-Mail [email protected]. creative