<p>Illuminator Ad Specifications</p><p>Definition The Illuminator is a powerful branding ad that provides advertisers with an impactful way to showcase their products and services. When a user comes to the designated page, the ad will automatically expand, featuring animation and video within the 970w x 418h interactive area of the expanded panel. After 8 seconds, the ad will collapse into a 970w x 66h super leader.</p><p>Illuminator Example: Expanded State</p><p>© 2014 CBS Interactive, a CBS Corporation company. All Rights Reserved. Updated on 05.01.14.</p><p>1 of 4</p><p>Illuminator Example: Base Unit</p><p>Illuminator Specs: Expanded State</p><p>Illuminator Specs: Base Unit</p><p>2</p><p>I. Technical Specifications Item Specification Base Unit: 970w x 66h Expanded State: ● 970w x 418h Interactive Area Dimensions ● 1600w x 700h Static Background: must include a transition to transparent (see ‘Illuminator Specs: Expanded’ visual above) </p><p>These guidelines can also be found within the template. Available in the 970w x 418h interactive area only. The auto- initiated expanded state may include a video up to 8 seconds in length (2.2 MB). Upon user initiation, the interactive area may Video include a video up to 5 minutes in length (10 MB). The video player will have Play, Stop and Audio On/Off controls. Audio will be user- initiated. Auto expansion will be frequency capped at once per user per Frequency Cap day. Close Button There will be a close button in the upper right hand corner of the © 2014 CBS Interactive, a CBS Corporation company. All Rights Reserved. Updated on 05.01.14.</p><p>3 of 4</p><p> interactive area. Close button is user-initiated by click.</p><p>II. Checklist . Base Unit: Static GIF, JPG or FLA 970w x 66h with Illuminator call-to-action or replay button . Default Base Unit: 970w x 66h GIF or JPG default required if providing FLA base unit . Expanded State Storyboard: PSD that includes static layout, copy and buttons 1. Interactive area 2. Static background . Video (optional) . Fonts: Must be delivered with the creative in Mac & PC format in case of necessary edits . Linking URL . Tracking URL (optional)</p><p>Submission Instructions Submit creative assets via email or post creative assets to a webpage FTP site and send the location via email to your CBS Interactive sales representative.</p><p>Deadlines: Kick-Off call is required 20 business days prior to launch date. All creative assets must be submitted 15 business days prior to launch date.</p><p>If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.</p><p>Contacts Questions about this opportunity Please contact your CBS Interactive representative. Technical questions about your E-Mail [email protected]. creative</p><p>4</p>