Allen Carrasco

Professional Profile

Creative Direction and Brand Strategist Craft authentic brand stories through digital media. Leverage communications technology to drive consumer engagement.

Produce, direct, shoot and edit short informative and image videos for immediate online broadcast. Negotiates and created product image campaigns for industry publications/media.

15 years of driving business strategies and campaigns as a Director of Photography, Creative Direction, Project Direction, and Marketing/Brand Consultant.

Director of Photography and Digital Media Commercial/lifestyle photographer, produce photo/video shoots and supervise production team. Procure talent for print, TV and VO work, Approve ideas and concepts. A intimate understanding of print design, copy and web best practices/guidelines.

Core Strengths

Commercial / Lifestyle Photographer Story Board and Script Development Producing Digital Media Content TV Show and Commercial Producing Marketing Strategy and Communications Budgeting and Cost Negations A Collaborative. Leader A Highly Motivated Work Ethic and Team Player Certified Lighting Designer Media Buying and Vender Relations

Professional Experience

Carrasco Creative Media Inc. Opened June 2014 to Present. Owner • Provides expertise in every step of planning and execution to deliver creative media solutions concept to completion≠≠≠. • Capture product shots in studio to action photos on location, produce inspiring videos to engage customers. • Use industry leading web design through innovation and digital art creation. Help navigate the digital landscape implementing optimal practices to out-market the competition.

Director of Photography and Video USP Inc. Enjoy Professional Haircare, 2009 thru 2014 • Created photographic imagery to support all of the brands for advertising, large POP displays, packaging and website support. • Coordinated, art directed and photographed fashion models in studio and on location. • Shot high-resolution photographic imagery of products in studio. • Was responsible for all photo retouching, image compositing and quality control for brand marketing purposes.

Director of Photography and Editorial Advisor Health Beauty Life Media Magazine, 100 page National Travel and Lifestyle Pub.2009 thru 2014 • Developed editorial articles and graphic assets to be published. • Coordinated photography assignments, shot main article photography such as personality covers and opening spreads, color corrected and prepped imagery for design and prepress. • Proofed magazine imagery before going to press. • Photographed magazine covers and over 300 pages of editorial and advertisements.

Producer Director Nationally Syndicated TV Show Health Beauty Life The TV Show, 2009 thru 2014 • Produced and Directed over 200, 5 to 7 minute segments and TV commercials that appeared on a 30 minute TV series broadcast on WE TV AMC Network. • Was responsible for all aspects of video production and workflow, from on location direction and shooting to post production, producing and direction. • Collaborated with 13 full time editing and marketing staff and production crew. Delivered a weekly TV series for four seasons.

Director of Photography, Executive Television Producer Kathy Ireland TV show interview and magazine cover an editorial shoot. Health Beauty Life Magazine and 30 minute nationally syndicated TV show on AMC network. • Collaborated with Kathy Ireland's creative director as to formulate creative direction strategy on her product marketing and PR campaign. • Oversaw location direction, wardrobe selection, photography direction in line with creative direction for front cover and eight page magazine spread for Health Beauty Life Magazine. • Oversaw and directed all production, film, and photography crews for on-location production

Marketing and Brand Director Action Sports Composites Inc. 1996 thru1998 • Developed branding and marketing campaigns for action sports products and gear such as snowboards, wakeboards and surf accessories. • Worked in development to design products to enhance user experience. • Art directed product graphic design, packaging design and POP displays. • Negotiated and created product image campaigns for industry publications. • Designed product knowledge and marketing collateral to support the sales group and dealer network

Carrasco Creative Services Photography, Design, Video. 1990 - 2007 • Worked in the studio and on location shooting photography assignments for action sports and lifestyle clothing companies. • Provided graphic design services to create brochures and product catalogs to support their brands. Photographed for high-end custom homebuilders and interior designers for Home and Garden publications. • Commercial offset and web printing broker. Responsible for designing and printing 800,000 calendars brochures for San Diego Chargers and Gigante of Mexico. Specialized in large poster printing runs for promotional purposes.

Published Work/Magazines

Home and Gardens, Living in Winning, Cosmopolitan, In Health Beauty Life, Interview, Style, San Diego Living, Style, Guitar, Guitar Player, Rolling Stone, City Life, Surfer, Surfing, Breakout, Golf Digest, San Diego Action Sports Retail and Transworld Surf, Magazine, Orange Coast, Motorcycle Trends. Snowboarder, Cyclist, Ranch and Coast, California,

Clients/Projects

Taylor Made Golf Ocean Pacific Wilson Sporting Goods Miller Brewing Company San PrAna Clothing UGG Boots, Diego Chargers Quicksilver Grupo Gigante MX LPL Financial O’Neil Wetsuits Mission Pools Anthony Robins Companies No Fear Clothing James Glover Designs Enjoy Professional Haircare Life’s a Beach Dunlop Manufacturing Body Glove Wetsuits Oakley Sunglasses ABC Aluminum MX

Allen Carrasco

Creative. Innovative. Collaborative. Leader. Transformer. Allen Carrasco’s accomplishments as a creative/communication director and project leader combined with his dynamic, award-winning photography and videography skills make him an expert in visual marketing, marketing communications, social networking, branding and all forms of media.

As a producer/director, Allen thrives on location while working through the creative process during important shoots. He’s efficient at maintaining a positive working environment for the production crew and talent. Staying on time and task with the goals and objectives needed for a successful shoot. He understands the importance of being flexible and working through unexpected circumstances while creating a quality program.

Allen has always made it a priority to keep up with the latest technology in design and communication software. Allen is a passionate and resourceful leader responsible for developing and managing integrated marketing programs for rising companies and their brands.

Represented by Creative Circle 619.819.5992