Radico Creates Another Magic Potion

Radico Khaitan Ltd. launches Brihans Napoleon Brandy in Pondicherry

Glittering party sets the mood

Pondicherry: 21st July, 2006: Radico Khaitan Ltd., one of India’s largest liquor companies with an eclectic mix of brands has launched Brihans Napoleon Brandy in the Pondicherry market. It was unveiled in a glamorous event held at The Banyan Beach Resort, Pondicherry.

Recently Radico Khaitan Ltd. had entered into an agreement for acquisition of key brands of Brihan’s like Brihans Napoleon Brandy, Brihans Premium Whisky, Brihans Grape Brandy, Tropicana White Rum, Calcutta Dry Gin, Lord Nelson Rum, Red Russian Vodka etc by Radico.

Speaking on the occasion, Mr. B.S. Ranganath, AVP,Sales, South India, Radico Khaitan Ltd. said, “After the success of Old Admiral Brandy in the Pondicherry market we are launching yet another Brandy from the portfolio of Radico Khaitan Ltd”.

Elaborating further he added, “Pondicherry is pre-dominantly a brandy market and we feel that the market has huge potential for an excellent product such as Brihans Napoleon Brandy”.

Brihans Napoleon Brandy will be available in Quart/Pint & Nip and the retail cost of 750 ml (Quart) is Rs. 175.00

About Radico Khaitan Ltd.

Radico Khaitan Ltd., one of the largest and most profitable liquor companies in the country, is best known for its brands 8 PM whisky and Contessa Rum. 8 PM whisky has the unique distinction of having touched sales of one million cases in the first year of its launch and is the fastest growing brand in the world in it’s segment (Source: Drinks International). Contessa Rum is the largest selling Rum brand among Defence forces. Old Admiral Brandy another winner from the portfolio of Radico is the fastest growing brand in the world in it’s segment (Source: Drinks International).

For Further Information: Roshan Thapa Mutual PR Mob: 09348119494 E-Mail: [email protected]