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Corporate Profile Silverene Towers One of our flagship projects in Marina and home to our head office.

TableTable of Contents

CEO’sCEO’s Message 6

Vision & Objectives 10

Our ValuesValues 12

Our Divisions 13

PalmaPalma Development 14

PalmaPalma RealR Estate Agency 36

PalmaPalma Investment 38

PalmaPalma Asset Management 40

Management ProfileP 42

Contact Details 48 CEO’s Message 15 years of commitment, perseverance and success. Delivering Premium Agency Services In a relatively short period of time ,Palma Holding has grown to become a At our core ,we aim to deliver excellence to our customers ,whether the customer is looking for a specialised and diversified real estate company based in Dubai ,focusing on home to enjoy a specific lifestyle ,a real estate investment opportunity ,an income-yielding asset or real estate development ,investment ,asset management and agency services. management services for their real estate portfolio. We will continue to expand and improve our agency services ,which include buying or selling real estate ,leasing services ,management services , Palma has persevered during the tough years of 2008 - 2012 ,where our consultancy and investment advisory services. determination ,passion and commitment to our shareholders ,our customers and to the dynamic city of Dubai ,led us to skillfully deliver on 100% of our real While we have no aim in becoming one of the largest agencies in Dubai ,we are endeavoring to estate projects in excess of AED 3.6 billion (USD 1 billion); including two of become Dubai's premium boutique agency ,providing our clientele with premium ,focused services for our most recent iconic projects ,Silverene Twin Towers in (2012) all their real estate requirements. and the Infinity - Cayan in Dubai Marina (2013). Dubai 2014 and Beyond During the economic crisis ,we focused our financial and physical resources on delivering on all our commitments. This has made us stronger and wiser ,and Our unwavering commitment to Dubai will continue into the future ,as it has been in the past. We has demonstrated our commitment and loyalty to our customers ,investors , have enjoyed the growth years ,persevered through the tough ones and we are now focused and authorities and the wider community. energised for the new opportunities Dubai has to offer.

Since then ,our focus has shifted from survival-mode to growth ,while Our belief and confidence in Dubai has only grown over the years due to the unique vision of the continuing to deliver excellence. We are re-aligning all our strategies ,business leadership ,the ambitious future plans of the Emirates and the realisation of its strategic investments processes ,procedures ,recruitment and resource training to achieve this and advancements (infrastructure ,airports ,transportation ,hospitality ,e-government initiatives and more). initiative. Dubai's resilience to the global economic crisis ,along with its unique economic model has allowed it Developing Prime Boutique Real Estate to remain a frontrunner of economic growth and innovation in the region ,providing a vast selection Using our track record as a solid foundation ,our development strategy aims to of investment opportunities. deliver prime boutique real estate projects across Dubai's premium real estate sector. We aim to achieve this goal by either acquiring prime plots from Our learning curve throughout Dubai's economic cycle has placed us in a unique position to continue our successful real estate journey into the future and we will strive to further differentiate Dubai's master developers ,or by creating special partnerships with owners of ourselves as a boutique ,specialised real estate organisation ,bringing various opportunities to customers , prime plots in Dubai. Our focus will remain Dubai Marina , , investors ,the real estate landscape and the wider community. We will also endeavour to build on our Downtown Burj Dubai District ,The Palm and other premium areas. various social responsibility initiatives including strategic education and medical initiatives ,as well as basic humanitarian initiatives. Growing Our Asset Management Business (Retail and Hospitality) We remain positive ,ambitious and committed to delivering excellence across our spectrum of real Within the last two years we have diversified our business to secure a higher estate initiatives. percentage of our income from recurring revenue sources. We have developed and acquired prime waterfront retail assets that have delivered solid ,recurring revenue streams. We have assembled a team of professionals to manage these assets to achieve their maximum potential value.

Going forward we will continue to invest develop and acquire prime retail assets while exploring new opportunities in the hospitality sector to add to this recuring revenue stream. Kareem Derbas CEO & Co-Founding Partner Palma Holding

6 7 Founded Our Divisions Projects

2012Flasi Project Silverene in ower” 1998 4 9 eam embers

2013Iconic Project nfinit aan ower” 50 Years of Success Developed rea

5000No. of lients Million sq. ft. 3000Sold Units 15 4 8 9 nyC-y n fnI ini yt - nayaC rewo - enO fo iabuD ’ s` kramdnal stcejorp yb Palma Holding ,offering extraordinary lifestyles to its residents.

Vision 15 Years Of Success

o be a specialised and diversified real estate company Palma Holding is a premier group of companies founded providing boutique services in real estate development , in 1998 in Dubai ,. Palma has investment ,asset management and agency services. persevered during the tough years of 2008 - 2012 , where our determination ,passion and commitment to our shareholders ,customers and to the dynamic city of Dubai ,led us to skillfully deliver 100% of our real estate projects in excess of AED 3.6 billion (USD 1 billion); including two of our most recent iconic projects; Silverene win owers in Dubai Marina (2012) and Infinity-Cayan ower in Dubai Marina ( 2013)

Palma Holding focuses on Dubai`s’ premium real estate areas , with an unmatched reputation for offering quality , professional services and developments.

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Projects by Palma Holding

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Mission "To develop unique properties across Dubai , delivering premium lifestyles and superior investment

9Projects People with unique homes and superior INFINITY-CAYAN TOWER - DUBAI MARINA SILVERENE TOWERS - DUBAI MARINA DORRABAY TOWER - DUBAI MARINA investment returns over the years. Completed - August 2013 Completed - August 2011 Completed - June 2008

Objectives Using our track record as a solid foundation , 4Million sq. ft. Premium Property our development strategy aims to deliver prime Value boutique real estate projects across uD b a i ’’’’’’’’ s` premium real estate sector. We aim to achieve this by either acquiring prime plots from iabuD’ ` s master developers , or by creating special partnerships with owners of prime plots in Dubai. Our focus will remain Dubai 3.6BILLION AED (USD 1 Billion) Marina ,Business Bay ,Downtown Burj Dubai THE JEWELS - DUBAI MARINA LA RESIDENCIA DEL MAR - DUBAI MARINA CAYAN BUSINESS CENTRE - DUBAI TECOM District ,The Palm and other prime areas. Completed - December 2007 Completed - December 2006 Completed - December 2008

Over the years we have completed over 4 million square feet o f premium properties across Dubai‘s p r im e districts, with a total value of over AED 3.6 billion (USD 1 billion).

All our developments stand out as unique projects in iabuD’ s` skyline , and have provided people with unique homes and superior investment returns over the years.

PLAZA RESIDENCES - JVC GERMAN INTERNATIONAL SCHOOL DUBAI Upcoming Project on the Completed - September 2013 - Phase 1 Completion - 2015 ( est.) 145 15 Infinity - Cayan T ower Dubai Marina - UAE

Project Value (AED) Marina View 1,000,000,000 360° Delivered in August No. of Penthouses (5,500 - 11,000 sq.ft.) 2013 11 No. of Floors 72 No. of Units 497 Tower Height (ft.) 1,004

165 17 One of Palma gnidloH’ s` iconic projects , was originally known as the and later renamed Tower. The project has gained worldwide recognition as one of uD b a i ’ s` landmark buildings. The fn ini yt - Tower is strategically located at the entrance of Dubai Marina and boasts an extraordinary lifestyle for its residents.

185 19 Silverene Towers Dubai Marina - UAE

Project Value (AED) Housing Palma gnidloH’ s` headquarters , this flagship project was carefully coordinated and designed with RMJM 1,000,000,000 one of the dlrows’ top architects. The architectural marvel presents a sleek Delivered in August rectangle-look with mirror finishing ,and offers all the benefits of waterfront living 2011 with a unique interior. No. of Floors The residential towers house 34 floors in Tower A and 25 floors in Tower B , Tower A Tower B accommodating a lively community of residents. The base of the building is also home to a captivating mix of retail 34 25 tenants secured by the adept planning of No. of Units the Palma Asset Management team. Retail units include a Carrefour Market , an exclusive 24,000 sq. ft. health club and 598 an exciting mix of sushi ,Lebanese and Towers seafood restaurants; giving its residents a 2 unique lifestyle. Retail Units 20

205 21 225 23 The Jewels Towers Dubai Marina - UAE

Project Value (AED) A gem in the Palma Holding profile , The Jewels is a state-of-the-art building facing Dubai Marina. 350,000,000 The twin tower is known for its Delivered in December curved corners; a unique design and structure for which the development team played an integral part in 2007 conjunction with world-renowned No. of Floors architect Hazel Wong. The Jewels offer some of the largest residential units in Dubai Marina and 18 boasts a unique mix of tenants. No. of Units 134 LOFT 6 Triplex 3

245 25 Dorrabay Dubai Marina - UAE

Project Value (AED) Palma Holding conceived of this project as a medium-end development to target the young executives living in Dubai. 300,000,000 The project encompasses a large retail area Delivered in June called Boardwalk Retail , which is home to multiple restaurants , a spa , an upscale mini market and a patisserie/bakery. 2008 Its waterfront location coupled with its retail community has enabled the building No. of Floors to retain 100% occupancy level since its completion. 21 No. of Units 199 Retail Area (sq. ft.) 25,000 Penthouse 4 Duplex 8

265 27 La Residencia Del Mar Dubai Marina - UAE

Project Value (AED) A unique project in the Palma Holding profile , La Residencia Del Mar is a brilliant fusion of refined lifestyles, inspired designs and 120,000,000 unmatched amenities. Delivered in December This project was ’`s first foray into the freehold residential market in Dubai , hence it holds a special place in amlaP’ s` development 2006 credentials. No. of Floors With 14 floors and only three apartments per floor , residents enjoy total privacy and exclusivity , making it one of the most coveted 14 and exclusive addresses in Dubai Marina. No. of Units 41 Penthouse 3 Triplex 2

285 29 Cayan Business Center TECOM - Dubai, UAE

Project Value (AED) Cayan Business Centre (CBC) is a 12- storey , ultra-modern building designed by leading architects ,Schuster & Pechtold. 150,000,000 This unique office structure offers its Delivered in December occupants the benefits of spacious , natural-lit areas , high-speed elevators , state-of-the-art ventilation systems , security access and appointed basement 2008 parking spaces. No. of Floors 12 No. of Offices 41 Office Size (sq. ft.) 3000-12000

305 31 Plaza Residences Jumeirah Village Circle -Dubai, UAE

Project Value (AED) 130,000,000 Delivered in September (Phase 1) 2013 No. of Units 138 No. of Floors 5 Duplex Phase 1 of Plaza Residences encompasses 138 apartments targeting young executives. 3 This project is equipped with a large landscaped courtyard , a main swimming pool , ’`s pool and a large private gym.

325 33 German International School Dubai Academic City - Dubai, UAE

Project Value (AED) 120,000,000 Completion (est.) 2015 No. of Floors 3 Area (sq. ft.)

182,987 Palma has proudly been appointed by the German community for the Facilities: development of the "German International School Dubai". The spirit of this project is to develop world class school facilities to serve and  Football Courts enhance the needs of the German community in Dubai.  Track & Field Facilities The Palma team is committed to making this project a success.  Indoor Multi-purpose Hall  Swimming Pool The new German International School Dubai campus at Academic City  Gymnasium represents a major construction project and once completed ,will be a  Auditorium significant addition to iabuD’ s` education landscape. The school will comprise five main buildings and replace the existing German  Arts Room International School Dubai establishment , which is located in Al Quoz.  Physics & Chemistry Labs  Gymnastic Hall The total built-up area of German International School Dubai at  Library Academic City will be approximately 182,987 sq.ft. , with the institution catering for Pre-school ,Kindergarten ,Primary and Secondary school pupils. Included in the loohcs’s grounds will be football courts , track and field facilities ,an indoor multi-purpose hall ,a swimming pool ,a gymnasium , an auditorium ,an arts room ,and physics and chemistry labs. 345 35 TM

Units Sold Mission "To deliver boutique agency services across uD b a i ’ s` premium real estate market including brokerage , 3000 consultancy and management services." Clients Objectives To provide boutique agency services across uD b a i ’ s` premium real estate locations. Our aim is to focus on providing our clients with boutique , personalised services to assist them in buying their dream home 5000 and/or making successful investments in uD b a i ’ s` Sales premium real estate sector. Our services also include post-acquisition services , property management , leasing and other related services. Our aim is to establish long-term relationships with all our clients. 7BILLION AED (USD 2 Billion) Within the last decade, Palma has sold nearly 3,000 units worth AED 7 billion (USD 2 billion).

 Residential sales and leasing  Commercial sales and leasing  eveD l nempo t am r ek t i gn  uxuL r y oc l l ce t i no l i s t i gn s  roM t egag vda i ros y es r v i sec  Property management and maintenance services

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Mission "To provide high-net worth investors a superior edge and insight into iabuD’ s` dynamic property market to allow them to achieve above market investment returns."

Objectives The investment team provides high-net-worth clientele with in-depth research and analytics along with unique investment opportunities in development , property investment and long-term high-yielding income generating properties. Over the years we have guided investors through various investment transactions worth several hundred million dirhams.

385 39 Selection of our Tenants:

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Retail Units Mission "To develop ,acquire and manage boutique ’ `A` ’ class 38 retail and hospitality assets across Area (sq. ft.)

Objectives 100,000 Within the last two years ,we have diversified our business to include a higher percentage of our income from recurring revenue sources. Silverene Waterfront We have developed and acquired prime waterfront Retail Units retail assets that have delivered solid , recurring revenue streams. We have assembled a team of professionals to manage 20 these assets to achieve their maximum potential value. Area (sq. ft.) Going forward , we will continue to invest , develop and acquire prime retail assets and continue to explore opportunities in the hospitality sector to add to this 75,000 recurring revenue stream. Boardwalk Waterfront Retail Units 18 Area (sq. ft.)

SANSation 25,000 Sensational Sandwiches

405 41 Management Profile Kareem Derbas CEO & Co-Founding Partner

Kareem is the Co-Founder ,Partner and CEO of Palma Holding. He has over a decade of experience in iabuD’’’ s` real estate market , where he has developed the group into a fully-integrated real estate company , with services ranging from development , brokerage ,investment and asset management. At the peak of iabuD’ ` s real estate boom , Kareem was managing a property portfolio in excess of AED 10 billion. (USD 3 billion) Kareem is also the CEO , Partner & Board Member of Palma Asset Management , which is an asset management company that owns and manages 'A'’class retail assets. Kareem was also the Co-Founding Partner and CEO of Cayan Investment & Development since it's inception up until 2013 , where he divested his shares in the company to fully focus on growing Palma Holding. Prior to co-founding the company ,Kareem worked as an Executive Management Consultant at Ernst & Young in London. Prior to that ,he was a Risk Management Consultant at Arthur Andersen. He is currently participating in an executive education program at Harvard Business School and expects to be completed by early 2016. He also holds a Bachelor’s Degree in Business Administration (with Honours) from the American University of Beirut. He speaks English , Arabic and Spanish. Kareem is also a passionate sporting and fishing enthusiast. He regularly competes in international fishing competitions ,and most recently participated in the IGFA Fishing World Championship in Mexico.

425 43 Rana Hariz Eva Bogotlieva Director of Business Development Director of Sales & Investment

A lifelong resident of Dubai ,Rana has a decade of experience in Eva is the Director of Sales & Investment for Palma Real Estate. iabuD’ ` s real estate market which led her to become the Director of She is a top-performing and articulate professional offering more Business Development ,focusing on securing new real estate than a decade of experience in iabuD’ s` property market. Extensive opportunities for the company shareholders and strategic investors. market knowledge , honesty and a penchant for client satisfaction Rana is also responsible for managing the relationship with are some of the most important abilities Eva believes to be guiding iabuD’ ` s Real Estate Regulatory Agency (RERA) to keep up-to-date her in building and maintaining her long-term relationships. with new initiatives and laws being introduced to enhance the real Originally from Bulgaria ,she moved to Dubai 13 years ago to estate market. pursue new professional opportunities and to expand her Prior to taking on the role of Director of Business Development , knowledge. After three years in the hospitality industry , she joined Rana spent nine years spearheading amlaP’ s` sales and investment Palma Real Estate in 2005 and has been a part of its team ever arm ,contributing to over AED 3 billion in residential sales in since. Her determination and motivation to succeed has led her Dubai. She possesses extensive local knowledge about real estate to be a top property and investment advisor for several years and investments and laws. Her superior customer service and to gradually move to her current position. She has spearheaded the communication skills coupled with her vast professional sales and investment arm of Palma Real Estate , contributing to experience over the last decade have allowed her to truly over AED 3 billion in residential sales since joining. maximise her stneilc ’ returns on investments. An effective negotiator and a highly successful investment advisor , anaR’s absolute professionalism and exceptionally high standards Eva possesses a deep understanding of what is involved in of service are among the characteristics of her strong work ethic. delivering successful sales transactions. She possesses the ability to With her vivacity , positive attitude and relentless determination to easily explain and simplify intricate concepts involving buying and achieve the best possible outcome ,she provides a smooth and selling properties. stress-free experience for her valued clients. Fluent in English ,Bulgarian and Russian , and with a strong Rana thrives on the fast-paced and diversified nature of her chosen customer service background , she is a natural at interacting with career and loves working with people. Her warm and clients from all cultural backgrounds , providing them with compassionate nature , along with her tenacity to succeed makes superior insight and advice on investing in iabuD’ s` real estate her an exceptional asset to the company. market.

445 45 Omar Derbas Irene Logan Director of Development Manager of Asset Management

Omar Derbas is the Director of Development. He holds a decade Irene has recently been promoted from Retail & Residential of experience in real estate development , project management Leasing Manager to Manager of Asset Management. Originally and construction management. Omar holds a Bachelor of from Scotland in the UK , Irene holds 15 years of experience in a Mechanical Engineering from the American University of Beirut. financial services company where she dealt with high net worth clients on a daily basis ,which led her to the Dubai real estate Omar has successfully delivered four high rise buildings in Dubai market. Since 2011 , she has been the Residential & Retail including the prestigious Cayan Tower formerly known as Infinity Leasing Manager at Palma Real Estate and has succeeded in Tower. He was also in charge of the flagship project ,Silverene establishing a successful residential and retail leasing team , while Twin Towers. He is known for his strong leadership skills ,project meeting targets in an extremely competitive real estate industry. coordination and project management. The four projects he has managed are valued at over AED 3.6 billion (USD 1 billion). In her capacity as Retail Manager ,she successfully located an Formerly , he spent several years in the manufacturing industry that appropriate tenancy mix in both Silverene Twin Towers and supplied specialised products to the construction sector. Dorrabay Waterfront Retail , by using her strong negotiation skills in addition to being adept at planning and identifying suitable Omar also heads the Corporate Social Responsibility department , brands , and preparing budgets and lease documentation. and is passionately involved in multiple CSR initiatives. One of his major contributions has been to manage the construction of two In her capacity as Retail & Residential Leasing Manager ,she schools for the Palestinian refugee camp in Lebanon in established a highly motivated team that has successfully leased conjunction with UNESCO. The school proudly serves over 2,000 many buildings across Dubai ,including the flagship project , girls who are enjoying education because of this initiative. Silverene Twin Towers that is home to over 600 families. She supports her team and believes that good team work is the way Additionally ,he sponsors and delivers monthly food parcels and forward to achieving results. basic necessities to a number of underprivileged families in the Northern Emirates (UAE). He also tackles multiple initiatives In her new expanded role ,Irene will continue to head the retail including successful blood donation drives and collection events and residential leasing team in addition to growing the property for natural disaster victims around including Pakistan , management team ,which will be responsible for maintaining the Palestine , Lebanon and Jordan , just to name a few. ynapmoc’s growing retail and residential portfolio as well as the property portfolio of VIP customers.

465 47 Palma Holding Silverene Tower B , 1st Floor ,Dubai Marina Tel - +971 4 4522202 Fax - +971 4 4534387 [email protected]

Visit us at: www.palmaholding.com P.O. Box 33668 ,Dubai United Arab Emirates www.palmaholding.com