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Corporate Profile Silverene Towers One of Our Flagship Projects in Dubai Marina and Home to Our Head Office TM Corporate Profile Silverene Towers One of our flagship projects in Dubai Marina and home to our head office. TableTable of Contents CEO’sCEO’s Message 6 Vision & Objectives 10 Our ValuesValues 12 Our Divisions 13 PalmaPalma Development 14 PalmaPalma RealR Estate Agency 36 PalmaPalma Investment 38 PalmaPalma Asset Management 40 Management ProfileP 42 Contact Details 48 CEO’s Message 15 years of commitment, perseverance and success. Delivering Premium Agency Services In a relatively short period of time ,Palma Holding has grown to become a At our core ,we aim to deliver excellence to our customers ,whether the customer is looking for a specialised and diversified real estate company based in Dubai ,focusing on home to enjoy a specific lifestyle ,a real estate investment opportunity ,an income-yielding asset or real estate development ,investment ,asset management and agency services. management services for their real estate portfolio. We will continue to expand and improve our agency services ,which include buying or selling real estate ,leasing services ,management services , Palma has persevered during the tough years of 2008 - 2012 ,where our consultancy and investment advisory services. determination ,passion and commitment to our shareholders ,our customers and to the dynamic city of Dubai ,led us to skillfully deliver on 100% of our real While we have no aim in becoming one of the largest agencies in Dubai ,we are endeavoring to estate projects in excess of AED 3.6 billion (USD 1 billion); including two of become Dubai's premium boutique agency ,providing our clientele with premium ,focused services for our most recent iconic projects ,Silverene Twin Towers in Dubai Marina (2012) all their real estate requirements. and the Infinity - Cayan in Dubai Marina (2013). Dubai 2014 and Beyond During the economic crisis ,we focused our financial and physical resources on delivering on all our commitments. This has made us stronger and wiser ,and Our unwavering commitment to Dubai will continue into the future ,as it has been in the past. We has demonstrated our commitment and loyalty to our customers ,investors , have enjoyed the growth years ,persevered through the tough ones and we are now focused and authorities and the wider community. energised for the new opportunities Dubai has to offer. Since then ,our focus has shifted from survival-mode to growth ,while Our belief and confidence in Dubai has only grown over the years due to the unique vision of the continuing to deliver excellence. We are re-aligning all our strategies ,business leadership ,the ambitious future plans of the Emirates and the realisation of its strategic investments processes ,procedures ,recruitment and resource training to achieve this and advancements (infrastructure ,airports ,transportation ,hospitality ,e-government initiatives and more). initiative. Dubai's resilience to the global economic crisis ,along with its unique economic model has allowed it Developing Prime Boutique Real Estate to remain a frontrunner of economic growth and innovation in the region ,providing a vast selection Using our track record as a solid foundation ,our development strategy aims to of investment opportunities. deliver prime boutique real estate projects across Dubai's premium real estate sector. We aim to achieve this goal by either acquiring prime plots from Our learning curve throughout Dubai's economic cycle has placed us in a unique position to continue our successful real estate journey into the future and we will strive to further differentiate Dubai's master developers ,or by creating special partnerships with owners of ourselves as a boutique ,specialised real estate organisation ,bringing various opportunities to customers , prime plots in Dubai. Our focus will remain Dubai Marina ,Business Bay , investors ,the real estate landscape and the wider community. We will also endeavour to build on our Downtown Burj Dubai District ,The Palm and other premium areas. various social responsibility initiatives including strategic education and medical initiatives ,as well as basic humanitarian initiatives. Growing Our Asset Management Business (Retail and Hospitality) We remain positive ,ambitious and committed to delivering excellence across our spectrum of real Within the last two years we have diversified our business to secure a higher estate initiatives. percentage of our income from recurring revenue sources. We have developed and acquired prime waterfront retail assets that have delivered solid ,recurring revenue streams. We have assembled a team of professionals to manage these assets to achieve their maximum potential value. Going forward we will continue to invest develop and acquire prime retail assets while exploring new opportunities in the hospitality sector to add to this recuring revenue stream. Kareem Derbas CEO & Co-Founding Partner Palma Holding 6 7 Founded Our Divisions Projects 2012Flasi Project Silverene in ower” 1998 4 9 eam embers 2013Iconic Project nfinit aan ower” 50 Years of Success Developed rea 5000No. of lients Million sq. ft. 3000Sold Units 15 4 8 9 nyC-y n fnI ini yt - nayaC rewo - enO fo iabuD ’ s` kramdnal stcejorp yb Palma Holding ,offering extraordinary lifestyles to its residents. Vision 15 Years Of Success o be a specialised and diversified real estate company Palma Holding is a premier group of companies founded providing boutique services in real estate development , in 1998 in Dubai ,United Arab Emirates. Palma has investment ,asset management and agency services. persevered during the tough years of 2008 - 2012 , where our determination ,passion and commitment to our shareholders ,customers and to the dynamic city of Dubai ,led us to skillfully deliver 100% of our real estate projects in excess of AED 3.6 billion (USD 1 billion); including two of our most recent iconic projects; Silverene win owers in Dubai Marina (2012) and Infinity-Cayan ower in Dubai Marina ( 2013) Palma Holding focuses on Dubai`s’ premium real estate areas , with an unmatched reputation for offering quality , professional services and developments. 105 11 Projects by Palma Holding TM Mission "To develop unique properties across Dubai , delivering premium lifestyles and superior investment 9Projects People with unique homes and superior INFINITY-CAYAN TOWER - DUBAI MARINA SILVERENE TOWERS - DUBAI MARINA DORRABAY TOWER - DUBAI MARINA investment returns over the years. Completed - August 2013 Completed - August 2011 Completed - June 2008 Objectives Using our track record as a solid foundation , 4Million sq. ft. Premium Property our development strategy aims to deliver prime Value boutique real estate projects across uD b a i ’’’’’’’’ s` premium real estate sector. We aim to achieve this by either acquiring prime plots from iabuD ` ’ s master developers , or by creating special partnerships with owners of prime plots in Dubai. Our focus will remain Dubai 3.6BILLION AED (USD 1 Billion) Marina ,Business Bay ,Downtown Burj Dubai THE JEWELS - DUBAI MARINA LA RESIDENCIA DEL MAR - DUBAI MARINA CAYAN BUSINESS CENTRE - DUBAI TECOM District ,The Palm and other prime areas. Completed - December 2007 Completed - December 2006 Completed - December 2008 Over the years we have completed over 4 million square feet o f premium properties across Dubai‘s p r im e districts, with a total value of over AED 3.6 billion (USD 1 billion). All our developments stand out as unique projects in iabuD’ s` skyline , and have provided people with unique homes and superior investment returns over the years. PLAZA RESIDENCES - JVC GERMAN INTERNATIONAL SCHOOL DUBAI Upcoming Project on the Palm Jumeirah Completed - September 2013 - Phase 1 Completion - 2015 ( est.) 145 15 Infinity - Cayan T ower Dubai Marina - UAE Project Value (AED) Marina View 1,000,000,000 360° Delivered in August No. of Penthouses (5,500 - 11,000 sq.ft.) 2013 11 No. of Floors 72 No. of Units 497 Tower Height (ft.) 1,004 165 17 One of Palma gnidloH’ s` iconic projects ,the tower was originally known as the and later renamed Tower. The project has gained worldwide recognition as one of uD b a i ’ s` landmark buildings. The fn ini yt - Tower is strategically located at the entrance of Dubai Marina and boasts an extraordinary lifestyle for its residents. 185 19 Silverene Towers Dubai Marina - UAE Project Value (AED) Housing Palma gnidloH’ s` headquarters , this flagship project was carefully coordinated and designed with RMJM 1,000,000,000 one of the dlrows’ top architects. The architectural marvel presents a sleek Delivered in August rectangle-look with mirror finishing ,and offers all the benefits of waterfront living 2011 with a unique interior. No. of Floors The residential towers house 34 floors in Tower A and 25 floors in Tower B , Tower A Tower B accommodating a lively community of residents. The base of the building is also home to a captivating mix of retail 34 25 tenants secured by the adept planning of No. of Units the Palma Asset Management team. Retail units include a Carrefour Market , an exclusive 24,000 sq. ft. health club and 598 an exciting mix of sushi ,Lebanese and Towers seafood restaurants; giving its residents a 2 unique lifestyle. Retail Units 20 205 21 225 23 The Jewels Towers Dubai Marina - UAE Project Value (AED) A gem in the Palma Holding profile , The Jewels is a state-of-the-art building facing Dubai Marina. 350,000,000 The twin tower is known for its Delivered in December curved corners; a unique design and structure for which the development team played an integral part in 2007 conjunction with world-renowned No. of Floors architect Hazel Wong. The Jewels offer some of the largest residential units in Dubai Marina and 18 boasts a unique mix of tenants. No. of Units 134 LOFT 6 Triplex 3 245 25 Dorrabay Dubai Marina - UAE Project Value (AED) Palma Holding conceived of this project as a medium-end development to target the young executives living in Dubai. 300,000,000 The project encompasses a large retail area Delivered in June called Boardwalk Retail , which is home to multiple restaurants , a spa , an upscale mini market and a patisserie/bakery.
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