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Corporate Profile Silverene Towers One of our flagship projects in Dubai Marina and home to our head office.
TableTable of Contents
CEO’sCEO’s Message 6
Vision & Objectives 10
Our ValuesValues 12
Our Divisions 13
PalmaPalma Development 14
PalmaPalma RealR Estate Agency 36
PalmaPalma Investment 38
PalmaPalma Asset Management 40
Management ProfileP 42
Contact Details 48 CEO’s Message 15 years of commitment, perseverance and success. Delivering Premium Agency Services In a relatively short period of time ,Palma Holding has grown to become a At our core ,we aim to deliver excellence to our customers ,whether the customer is looking for a specialised and diversified real estate company based in Dubai ,focusing on home to enjoy a specific lifestyle ,a real estate investment opportunity ,an income-yielding asset or real estate development ,investment ,asset management and agency services. management services for their real estate portfolio. We will continue to expand and improve our agency services ,which include buying or selling real estate ,leasing services ,management services , Palma has persevered during the tough years of 2008 - 2012 ,where our consultancy and investment advisory services. determination ,passion and commitment to our shareholders ,our customers and to the dynamic city of Dubai ,led us to skillfully deliver on 100% of our real While we have no aim in becoming one of the largest agencies in Dubai ,we are endeavoring to estate projects in excess of AED 3.6 billion (USD 1 billion); including two of become Dubai's premium boutique agency ,providing our clientele with premium ,focused services for our most recent iconic projects ,Silverene Twin Towers in Dubai Marina (2012) all their real estate requirements. and the Infinity - Cayan in Dubai Marina (2013). Dubai 2014 and Beyond During the economic crisis ,we focused our financial and physical resources on delivering on all our commitments. This has made us stronger and wiser ,and Our unwavering commitment to Dubai will continue into the future ,as it has been in the past. We has demonstrated our commitment and loyalty to our customers ,investors , have enjoyed the growth years ,persevered through the tough ones and we are now focused and authorities and the wider community. energised for the new opportunities Dubai has to offer.
Since then ,our focus has shifted from survival-mode to growth ,while Our belief and confidence in Dubai has only grown over the years due to the unique vision of the continuing to deliver excellence. We are re-aligning all our strategies ,business leadership ,the ambitious future plans of the Emirates and the realisation of its strategic investments processes ,procedures ,recruitment and resource training to achieve this and advancements (infrastructure ,airports ,transportation ,hospitality ,e-government initiatives and more). initiative. Dubai's resilience to the global economic crisis ,along with its unique economic model has allowed it Developing Prime Boutique Real Estate to remain a frontrunner of economic growth and innovation in the region ,providing a vast selection Using our track record as a solid foundation ,our development strategy aims to of investment opportunities. deliver prime boutique real estate projects across Dubai's premium real estate sector. We aim to achieve this goal by either acquiring prime plots from Our learning curve throughout Dubai's economic cycle has placed us in a unique position to continue our successful real estate journey into the future and we will strive to further differentiate Dubai's master developers ,or by creating special partnerships with owners of ourselves as a boutique ,specialised real estate organisation ,bringing various opportunities to customers , prime plots in Dubai. Our focus will remain Dubai Marina ,Business Bay , investors ,the real estate landscape and the wider community. We will also endeavour to build on our Downtown Burj Dubai District ,The Palm and other premium areas. various social responsibility initiatives including strategic education and medical initiatives ,as well as basic humanitarian initiatives. Growing Our Asset Management Business (Retail and Hospitality) We remain positive ,ambitious and committed to delivering excellence across our spectrum of real Within the last two years we have diversified our business to secure a higher estate initiatives. percentage of our income from recurring revenue sources. We have developed and acquired prime waterfront retail assets that have delivered solid ,recurring revenue streams. We have assembled a team of professionals to manage these assets to achieve their maximum potential value.
Going forward we will continue to invest develop and acquire prime retail assets while exploring new opportunities in the hospitality sector to add to this recuring revenue stream. Kareem Derbas CEO & Co-Founding Partner Palma Holding
6 7 Founded Our Divisions Projects
2012Fla s i Project Silverene in ower” 1998 4 9 eam embers
2013Iconic Project nfinit a an ower” 50 Years of Success Developed rea
5000No. of lients Million sq. ft. 3000Sold Units 15 4 8 9 nyC-y n fnI ini yt - nayaC rewo - enO fo iabuD ’ s` kramdnal stcejorp yb Palma Holding ,offering extraordinary lifestyles to its residents.
Vision 15 Years Of Success