New York Paris Shanghai Tokyo ISSN 2150-1076 Volume 1 Issue # 3 December, 2011 International School of Management “Current Issues in Marketing” ISM Journal of International Business Volume 1, Issue 3; ISSN 2150-1076 Copyright © International School of Management: No part of this publication may be reproduced, stored or transmitted in any material format or by any means (including electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the published, except in accordance with the provisions of the Copyright Designs and Patents Act 1988 or under the term or a license issued by the Copyright Licensing Agency Ltd. or the Copyright Clearance Center Inc. Editorial Board Editor in Chief: S. Peter Horn, Ph.D., LL.M., Chancellor - International School of Management, 148 rue de Grenelle, 75007, Paris, France.; 110 East 59th Street, 23rd Floor, New York, NY 10022, USA.; Email:
[email protected] Executive Editor: Mr. Matthew Andrews, Ph.D. (cand.) Academic Director - International School of Management, 148 rue de Grenelle, 75007, Paris, France; Email:
[email protected] Members of the Editorial Board Dr. Keith Dinnie, Ph.D. Dr. Mark Esposito, Ph.D. Dr. Stanley J. Smits, Ph.D. Associate Professor of Business Dean, Master’s Programs Professor and Chair Emeritus Temple University Japan ISM, Paris, France Robinson College of Business Japan Georgia State University, USA Dr. Andrew R. Thomas Ph.D. Dr. Leslie J. Shaw, Ph.D. Dr. W. Van der Zande, Ph.D. Assistant Professor of Associate Professor, ESCP Visiting Professor, ISM, Paris, International Business, Europe, Paris, France France University of Akron, USA Prof.