Hanes Ranked No. 1 Apparel Brand for Consumers According to Women's Wear Daily and Retailing Today Studies

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Hanes Ranked No. 1 Apparel Brand for Consumers According to Women's Wear Daily and Retailing Today Studies January 26, 2009 Champion, Playtex, Bali and Other Brands in Hanesbrands Inc.'s Portfolio Also Score High With Consumers in Independent Studies Commissioned by the Publications WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Jan. 26, 2009--For the fifth consecutive year, Hanes was named consumers most preferred brand in 2008 in independent studies by Women's Wear Daily and Retailing Today. Consumers said Hanes, Hanesbrands Inc.'s largest brand, was the brand they preferred most in each of the men's, women's, children's and intimate apparel categories, according to Retailing Today magazine's "Top Brands Study" conducted by Leo J. Shapiro & Associates. In the prestigious Women's Wear Daily "Top 100 Brands Survey," Hanes was the No. 1 apparel and accessories brand that women know best based on the results of online research that tracks consumer awareness of more than 800 brands in 12 apparel and accessories categories. "Our commitment to comfort and innovation resonates with consumers as they look for value, quality and relevance when making their purchasing decisions," said Kevin Hall, Hanesbrands' chief marketing officer. "We're pleased to be recognized by consumers as having America's top apparel brands year in and year out. We have great brands, we invest in our brands and they deliver for consumers." According to the Retailing Today study, Hanes held the No. 1 preferred brand position in all of its categories, preferred by 26 percent of consumers for men's apparel, by 17 percent of consumers for women's apparel, by 21 percent of consumers for children's apparel, and by 32 percent of consumers for intimate apparel. Hanesbrands other leading apparel brands also performed well with consumers in the studies. In all, eight company brands earned Women's Wear Daily Top 100 recognition for awareness by women. In addition to Hanes, the rankings included: -- No. 7L'eggs -- No. 18 Playtex -- No. 34 Bali -- No. 39 Champion -- No. 76 barely there -- No. 77 Wonderbra -- No. 81 Just My Size In the Retailing Today study, the company had four other brands in addition to Hanes in the top 10 preferred brands in the intimate apparel category. The results included: -- No. 4 Playtex -- No. 5Bali -- No. 6 Just My Size -- No. 10 L'eggs. Hanesbrands Inc. Hanesbrands Inc. (NYSE:HBI) is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in more than 25 countries. More information about the company may be found on the Hanesbrands internet Web site at http://www.hanesbrands.com. CONTACT: Hanesbrands Inc. News Media, Matt Hall, 336-519-3386 Analysts and Investors, Brian Lantz, 336-519-7130 Source: Hanesbrands Inc..

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