Micromax Propels 4G Adoption in India; Launches Its First 4G Tablet- Canvas Tab P702

Micromax propels 4G adoption in India; launches its first 4G Tablet- Canvas Tab P702 - Perfect device for immersive entertainment on the go offering 7-inch HD IPS display & built in DTS sound - 2+16GB memory combination for a seamless and blazing performance - To be exclusively available on www.snapdeal.com at an attractive price of Rs 7,999/- starting 1st March 2016

New Delhi, March 1, 2016 Micromax Informatics Ltd., India’s leading consumer electronics company & the 10th largest mobile phone brand in the world, today announced the launch of its first 4G tablet – the Canvas Tab P702. Targeting the always on the move consumers, the new Canvas Tab P702 is a perfect amalgamation of entertainment and performance packed with a 7-inch HD IPS display, DTS sound dual box speakers, 3000mAh battery and much more.

With the launch of Canvas Tab P702, Micromax will be bringing in large screen 4G connectivity in a sleek and powerful device, addressing the burgeoning market of on-the-move millennials who look for non- stop entertainment, superfast gaming and seamless multitasking. The tablet will be exclusively available on www.snapdeal.com starting March 1, 2016 at an affordable price of Rs 7,999/-.

The Canvas Tab P702 is powered by MediaTek’s MT8735 processor- a highly integrated LTE System-on- Chip (SoC) which incorporates advanced features like LTE cat.4, Quad core operating at 1.3GHz, 3D graphics. The chipset helps tablet manufacturers build high-performance LTE smart device with PC-like browser, 3D gaming and cinema class home entertainment experiences.

Speaking on the launch, Shubhajit Sen, CMO, Micromax Informatics, said, “With improving wireless connectivity, larger display sizes are getting customer adulation. We firmly believe that with the advent of high speed wireless streaming, courtesy 4G, the tablet market in India is poised to take off. With the evolution of tablet form factor for immersive experience that offer crisper audio-video experience, the average session time of a consumer on tablet has also increased and is approximately 5X to that of phablets and this has propelled growth of the category. Micromax’s industry leadership in the tablet category is a vindication from the consumer which is urging us to launch more evolved tablet portfolio and at pocket friendly price strategy. We are glad to announce that Micromax has grown 100% year on year in the category and is firmly placed at the numero uno position.

“With the launch of Canvas Tab P702, our first 4G enabled tablet, we are bringing in a large screen 4G connected device which delivers superior features promising seamless multi-tasking and non-stop entertainment on-the go. P702 is being launched with a vision to improve the lower penetration of the tablet form factor in India. As a leader in the category, we are committed to steer the category growth by introducing innovative products addressing the needs of the digital consumers.”

Commenting on the processor proficiency, Dr. Finbarr Moynihan, General Manager - Corporate Sales International, MediaTek Inc. says, "MediaTek shares with Micromax its 4G vision for India, wanting to enable a wider range of 4G LTE devices for the market. As worldwide no 1 in Android tablets, MediaTek sees a higher traction for multiple 4G devices in the coming years, and we are ready to cater to this growing demand by offering a whole portfolio of best-in-class 4G LTE solutions for our customers, across segments. Here, we have collaborated for the Canvas Tab P702 to bring to the consumers our combined 4G product legacy from smart phones to tablets. The MT8735 is built to offer enhanced entertainment value with seamless gaming and video experiences, and we expect it to become popular with the on- the-move masses in India."

Tony Navin, Senior Vice President – Partnerships and Strategic Initiatives, Snapdeal said, “Devices from Micromax are hugely popular with our customers due to their great features and we are excited to now launch their first 4G calling tablet, the Micromax Canvas Tab P702, exclusively on Snapdeal. We are confident that the power packed features of the tablet combined with the frictionless shopping experience on Snapdeal will make the Micromax Canvas Tab P702 a favourite among our customers across the country.”

Dual SIM 4G Calling for blazing fast Internet and best connectivity Enjoy blazing fast Internet and best connectivity on the move as the new 4G Dual SIM tablet gives 10 times faster than current 3G network speeds and at the same time promise better spectral efficiency ensuring low call drops. The tablet supports both TDD & FDD making it best for both the spectrum availability which leads to greater connectivity.

Stunning Clarity with great visual experience The tablet sports a 7-inch HD IPS display so that users can watch movies, play games in stunningly clear HD clarity bringing alive vivid detail, promising crisp images whether you are indoors or outdoors.

16GB Internal Storage for Higher Effects & Resolution; 2GB RAM for superfast gaming experience The internal storage capacity of 16GB (expandable up to 32GB) will make sure that consumers can store more than 50 movies and thousands of photos and music, making it a one stop entertainment hub which one can carry along with them anywhere they go. One can play HD games without any lags with best graphic experience, browse faster within apps and enjoy multitasking thanks to the 2GB RAM.

Best in class audio experience The tablet comes with DTS sound dual box speakers for a theatre like experience delivering loud and clear audio for great movie and music experience making it more immersive.

Don’t worry about the high data usage on 4G as the tablet comes pre-loaded with Opera Max which will help users consume less data to browse the same content. There is some good news for the reading aficionados as well as the new tablet comes with 7 e-books free on Kindle. The device comes preloaded with Firstouch OS offering users smartphone Android experience in 10 regional languages.

The Micromax Canvas Tab P702 is available on Snapdeal in two colours black and white at INR 7,999.

For more information, please visit www.micromaxinfo.com

You can also connect with us at – f - Micromax or @Micromax_Mobile

About Micromax Informatics Ltd: Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.

For further information, please contact:

Parul Gupta Aashima Malik Micromax Informatics Ltd. Genesis Burson-Marsteller +91 9599914294 +91 9899215064 [email protected] [email protected]

Ankita Prasad Genesis Burson-Marsteller +91 9999903218 [email protected]

Prachi Chitkara Genesis Burson-Marsteller +918588809582 [email protected]

Sanad Kathuria Genesis Burson-Marsteller +918588865381 [email protected]