Selected Media Coverage

SELECTED MEDIA COVERAGE: YOUNG CHEFS ACADEMY, FORT WORTH GRAND OPENING, SAT., JANUARY 19, 2008 (Coverage includes surrounding days)

Fort Worth Saturday, Jan. 19, 2008

FORT WORTH Section (FRONT PAGE, corner colored feature) KITCHEN LESSONS FOR KIDS

By Chris Vaughn -- Star-Telegram Staff Writer

FORT WORTH -- If you've ever grumbled that your children don't know how to help in the kitchen, there's a new place opening for some instruction.

The latest franchise of the Young Chefs Academy opens at 1 p.m. today, giving s preschool to high school kids lessons on all things safe and tasty. There's already an academy in Colleyville.

The classes cover proper food handling, food prep, cooking and baking techniques, table-setting and manners. (Let's hope they have better luck getting the children to wash their hands before touching the food.)

It's really all the stuff your grandmother used to teach, but maybe there aren't enough grandmas anymore.

The place -- 6333 Camp Bowie Blvd, Suite 260 -- is open for birthday parties and special events, even Scout troop meetings.

The head chef is Melissa Weiner, a Paschal High School graduate who taught special education before donning the white chef's hat.

Online: www.youngchefsacademy.com/fortworth

Link to original story: http://www.star-telegram.com/metro_news/story/419942.html

TELEVISION COVERAGE

144,000 and 170,000 people watched two of the hits analyzed (NBC and CBS) the first time each aired, according to respected Texas-based media rating company Cision -- a total of 321,000. All combined, with print, radio, and TV, including the multiple hits, over one million people saw, heard, or read about Young Chefs Fort Worth and Head Chef Melissa Weiner.

NBC 5 KXAS – Ran segment, including interview with Melissa Weiner on the ten o’clock news on Sunday.

Link to VIEW piece: http://video.nbc5i.com/player/?id=207328

(link may be dissolved by station in near future)

CBS 11 KTVT – Ran segment on Young Chefs Academy Grand Opening on the 1/19 six and ten o’clock news shows, and 5-6AM 1/20; AND ran advance announcements of opening 1/18.

ABC 8 WFAA – Ran segment on ten o’clock news 1/19 and 5-6AM 1/20 Young Chefs Fort Worth TV Valuation and Audience Quantity—selected viewings: CISION Search Report

Publicity # Market Date Time Aired On Affiliate Show Audience Value

1 Dallas-Ft. Worth. TX NBC 5 News at 10PM Post 01/20/2008 10:00:00pm KXAS NBC 144,179 $6,527 [DF] [5] Game

2 Dallas-Ft. Worth. TX 01/19/2008 10:00:00pm KTVT CBS CBS 11 News at 10 PM 169,645 $7,680 [DF] [5]

Texas State Radio Networks: On-air interview with Melissa Weiner about Young Chefs Academy. Broadcast to over 130 radio stations throughout Texas repeatedly 1/19.

WBAP News/Talk Radio: On-air interview with Melissa Weiner about Young Chefs Academy, sections run repeatedly 1/19.

Fort Worth Wednesday, Jan. 16, 2008

FOOD Section Food news & notes By Amy Culbertson Star-Telegram Staff Writer

Melissa Weiner is throwing open the doors of Fort Worth's first Young Chefs Academy franchise with a grand opening from 1 to 4 p.m. Saturday at 6333 Camp Bowie Blvd., Suite 260, in the Village at Camp Bowie. Kids can learn how to roll dough and make pasta. Fort Worth's is one of almost 140 locations of this Waco-based franchise offering classes, parties and mini-camps for ages 4 through 18. 817-989-CHEF (989-CHEF).

Link to original story: http://www.star-telegram.com/food/story/412597.html

SPECIAL EVENT Young Chefs Academy Grand Opening Celebration

The hottest craze for kids these days will soon be cooking up success at the new Young Chefs Academy located in Fort Worth. This new school will hold its grand opening on Sat, Jan 19, at 1-4pm, with President and Chief Chef Melissa Weiner bringing fun back into the kitchen.

Young Chefs Academy is a cooking school designed especially for kids 3-18 years old. The grand opening, with hands-on cooking by youth, will be open to the public and the media at the new facility, which just completed major renovations to be suitable for the YCA.

Young Chefs Academy offers monthly memberships, after-school and weekend cooking classes, home schooling groups with parents, field trips, summer and holiday camps, scout troop meetings, birthday parties, and quality cooking merchandise.

Where: Young Chefs Academy When: 1/19/2008 1-4pm Cost: Free Web: www.youngchefsacademy.com/fortworth

Find this article at http://www.FortWorthChild.com/calevent.asp?calevtid=1215 AND what makes it all worthwhile—this NOTE from my Brother Jerry: Thanks to her uncle Bob for the PR work that got this and other versions on all three network stations in Dallas/Fort Worth and 110 radio stations in Texas, as well as the front page of the Ft Worth Star-Telegrams Fort Worth Section. Jerry Weiner Congratulations and Good Luck again to Melissa! Regards, Bob Weiner, President, Robert Weiner Associates Public Affairs 301-283-0821/202-329-1700; www.weinerpublic.com ************************************************************************* Press Releases:

For Immediate Release: January 14, 2008 Contact: Bob Weiner 301-283-0821/202-329-1700

Young Chefs Academy Grand Opening in Fort Worth, Sat., Jan. 19, 1-4 PM 6333 Camp Bowie Blvd

Teaching Young People 3-18 Fun of “Enduring Life Skill: Joy of Cooking, with Safety,” says Forth Worth President and Chief Chef Melissa Weiner of Unique Program

Grand Opening Celebration Open to Public and Media

(Fort Worth, TX)—The hottest craze for kids these days will soon be cooking up success at the new Young Chefs Academy located at 6333 Camp Bowie Blvd. Suite 260, Fort Worth. This new school will hold its grand opening on Saturday, January 19, 2008, at 1-4PM, with President and Chief Chef Melissa Weiner bringing fun back into the kitchen.

Weiner is a native of Fort Worth and a Paschal and Texas A&M graduate. She is also a graduate of The Culinary School of Fort Worth. She is a certified teacher and has been working for FWISD for seven years in Special Education and previously for four years in a Florida private school. She says, “By joining my two passions, teaching and cooking, classes and birthdays at YCA Fort Worth will be both educational and FUN.”

“Whether a child becomes a scientist, educator, worker in a factory or business, a mother and wife or husband and father, or any other position, skilled and safe cooking will be critical for quality of life and family happiness.”

Weiner added, “Budding chefs will learn basics in kitchen safety, proper food handling, food preparation, cooking and baking techniques, presentation, table setting, and manners...and all while having fun!”

Weiner said that Young Chefs Academy has grown from a weekend-only operation, with founders Suzy Nettles (a Fort Worth native, who will attend the Fort Worth opening) and Julie Burleson conducting classes and parties out of small venues, to a quickly growing franchise garnering amazing popularity throughout the country with over 180 cooking schools across 27 states, including Canada.”

The ratio of boys to girls is “about even”, Weiner said; many boys want to become chefs and have as much interest as girls in learning to cook safely and well. Weiner hopes for 200-300 students to participate at the Fort Worth YCA. Young Chefs Academy offers monthly memberships, after-school and weekend cooking classes, home schooling groups with parents, field trips, summer and holiday camps, scout troop meetings, birthday parties, and quality cooking merchandise.

Media: please call Bob Weiner 301-283-0821 or 202-329-1700. Each Young Chefs Academy is independently owned and operated as licensee of Young Chefs Academy.

For more information or to join, call Melissa at 817-989-2433 or visit www.youngchefsacademy.com/fortworth

Source: Robert Weiner Associates 301-283-0821/202-329-1700 ************************************************************************* PR Newswire/US Newswire version of release:

For Immediate Release: Jan. 14, 2008 Contact: Bob Weiner 301-283-0821/202-329-1700

Young Chefs Academy Grand Opening in Fort Worth, Sat., Jan. 19, 1-4 PM 6333 Camp Bowie Blvd

Teaching Youth 3-18 Fun of “Enduring Life Skill with Safety,” says Forth Worth President/Chief Chef Melissa Weiner

(Fort Worth, TX)—The hottest craze for kids these days will soon be cooking up success at the new Young Chefs Academy located at 6333 Camp Bowie Blvd. Suite 260, Fort Worth. The school will hold its grand opening on Saturday, January 19, 2008, at 1-4PM, with President and Chief Chef Melissa Weiner bringing fun back into the kitchen.

Weiner is a native of Fort Worth and a Paschal and Texas A&M graduate. She is also a graduate of The Culinary School of Fort Worth. She is a certified teacher and has been working for FWISD for seven years in Special Education and previously for four years in a Florida private school.

“Whether a child becomes a scientist, educator, worker in a factory or business, a mother and wife or husband and father, or any other position, skilled and safe cooking will be critical for quality of life and family happiness.”

Weiner added, “Budding chefs will learn basics in kitchen safety, proper food handling, food preparation, cooking techniques, and presentation while having fun!”

Weiner said that Young Chefs Academy has grown from a weekend-only operation, with founders Suzy Nettles (a Fort Worth native, who will attend Weiner’s opening) and Julie Burleson conducting classes and parties, to a quickly growing franchise throughout the country with over 180 cooking schools across 27 states. The ratio of boys to girls is “about even”, Weiner said; boys want to become chefs and have as much interest as girls in learning to cook safely and well. Weiner hopes for 200-300 students to participate at the Fort Worth YCA.

For more information or to join, contact Melissa at 817-989-2433 or www.youngchefsacademy.com/stores/store_page.php?franchise_id=249.

Media: please call Bob Weiner 301-283-0821 or 202-329-1700. Each Young Chefs Academy is independently owned and operated as licensee of Young Chefs Academy.

Source: Robert Weiner Associates 301-283-0821/202-329-1700

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GOOGLE SEARCH (Jan. 24 9PM): 2,340 hits for Young Chefs Fort Worth Melissa Weiner (Were even more, 5130, Jan. 19!)