2013 ASVA Visitor Trend Report Dashboard Summary

Usable data was received from 249 sites. The total number of visits recorded in 2013 Total was 32,542,556; this compares to 32,393,441 in 2012 (up 0.5%). 2013 (incl. Country Parks) 32,542,556 0.5% p Acknowledgements 2013 (excl. Country Parks) 22,971,222 0.1% p After many years of publishing monthly benchmarking reports, ASVA has been able to achieve the direct comparison of annual data from its members for 2013 and 2012 for the first time. We’d like to take the opportunity to thank Scottish Enterprise for its support which has allowed this to happen. We’d also like to Per Region thank the team at LJ Research who designed the online survey (complete with embedded algorithms) and for collating this data on our behalf. And last but not least, a big thank you to all our members who contributed to Northern Scotland 2,669,893 7.7% p this survey as without your support there would be no publication. Eastern Scotland 12,403,741 0.2% p Southern Scotland 864,768 6.1% p Western Scotland 16,604,154 -0.7% q ASVA's Commentary and Observation for 2013 For the third year, the National Museum of Scotland was the most visited attraction with 1,768,090 visits recorded. Edinburgh Castle was the highest paid entry attraction with 1,420,027 visits. (See table , page 4, for top 20 sites.) Per Attraction Category The 0.5% increase in the table above does appear modest. However it should be pointed out that the increase is a headline figure and doesn’t always fully explain influences on the figures. 2011 saw the opening / re-opening of 3 Heritage/historic large attractions: property/stately • National Museum of Scotland house 5,902,366 7.0% p • (formerly the Transport Museum/ now on iconic new site) Museums & Galleries 9,712,454 -4.4% q • Scottish National Portrait Gallery Zoo/wildlife/safari All saw substantial figures in 2012 post opening and, as might be expected in 2013, the visitor numbers fell; but in all park/aquarium 1,460,377 -2.6% q three sites, numbers are considerably higher than before the opening/re-opening. To give a different perspective, if Sports & activities 453,307 10.3% p the numbers for these sites for both years are removed from the equation, the national figure shows a larger Forest park/regional increase of 2.3%. park/country park 9,571,334 1.3% p Gardens 932,535 -3.8% q Science Centre 452,348 -3.8% q Distillery/whisky Weather related 755,164 10.8% p p As ever in Scotland, the unpredictable nature of our weather was a factor in 2013. The first part of the year (up to Visitor Centre 1,576,988 0.2% p and including May) saw largely cold and wet weather. In fact March was the coldest in 50 years. This meant that an Boat Trip/Marine 879,466 3.3% early Easter at the end of March did not bring any lift in visitor numbers and overall the numbers in the first part of the year were down by almost -4%. The peak summer trading months, through to September, enjoyed largely good weather and this contributed to an increase in visitor numbers. This was more marked in outdoor sites and some Expenditure Figures indoor sites such as museums and science centres saw numbers drop as people enjoyed the good weather. In the latter part of the year (October – December) the weather was mixed but visitor numbers held up favourably (but Ticket SPV 3.87 (152) -3.2% q modestly)until the end of December when the low pressure swept in bringing high winds and rainfall. Spent per ticket sold 6.90 (75) 5.8% p Retail SPV £1.53 (103) -6.7% q Catering SPV £0.75 (53) -12.7% q See overleaf for more information

For further information, contact ASVA at:

e-mail: [email protected] Tel: 0141 229 0923 2

Major Exhibitions and Events National Museum of Scotland – NMS has invested in a comprehensive exhibitions’ and events’ programme to keep refreshing the product and giving visitors a reason to return. Amongst the very successful exhibitions were Vikings! and Mary, Queen of Scots. There was also additional marketing investment. The decrease is much less than had been anticipated and three years on from re-opening and the figures are still double what they used to achieve annually. Since its re-opening in summer 2011 the Museum has welcomed over five million visitors - a remarkable achievement for a country of only five million people. Kelvingrove Art Gallery and Museum – The Jack Vettriano retrospective was Kelvingrove’s most successful special exhibition attracting more than 123,000 visitors in its 23 week run. And such was its popularity that opening hours were extended to 8pm most evenings to meet the considerable demand. Paisley Museum –The Brick City exhibition was a display of the world’s most iconic buildings and landmarks by LEGO artist, Warren Elsmore. It ran for 16 weeks, attracted 50,000 people and had to be extended by 2 weeks. And although just 6 of these weeks were in 2013, Paisley Museum’s figures for 2013 were almost 70% up on the previous year. Linlithgow Palace – Two jousting weekends took place over two weekends in the summer. These were backed by a targeted marketing campaign and as well as increasing awareness and visitors, a primary aim was to increase online bookings. Visitor figure targets were exceeded and online sales were up 56% year on year. Annual visitor figures were up by just under 20% on the previous year.

Micro 'Hot Spots' Inveraray – The two member sites in Inveraray – the Castle and the Jail – were up collectively by 13%. A few reasons have been suggested: • The ‘Downton Abbey’ effect where the Castle featured in the drama series as ‘Duneagle’. • Cruise ships berthing at Oban for the day have been bringing visitors to the area • Increased promotion to the travel trade • Local hotels have been proactive in taking part in off-peak promotional activities with Voucher Code organisations such as Itison and Groupon and doing some joint ticketing with the Jail. • ‘Best in the West’ Festival (mid-September) is growing year on year and brings a considerable number of additional people to the area over that weekend. (All accommodation sold out) St Andrews – Collectively the 4 member sites in St Andrews were almost 9% up on 2012. Although the Ladies Open Golf Championship was held there, it wasn’t felt that this was a major contributor to the increase. Reasons suggested are: • Good weather – St Andrews seen as good seaside day destination therefore more visitors in total to the town and taking the opportunity to visit the town’s attractions • Increased promotion to the travel trade and groups Loch Ness – Collectively the two member sites – Urquhart Castle and Jacobite Tours - on Loch Ness are showing a collective increase of just over 11%. Reasons suggested for this are: • Good summer weather was perfect to cruise Loch Ness • A new Jacobite boat this year meant there was additional capacity and the good weather was serendipitous helping create additional demand to fill the capacity • Increased promotion/ marketing activity to the travel trade and including day tours from the Central Belt • Many visitors chose to take the boat trip which includes a joint ticket to visit Urquhart Castle (thus boosting those numbers) Glencoe – Visitor numbers to this iconic site were up by over 37%. Some of the ‘Skyfall’ Bond movie scenes were filmed in the glen (featuring Daniel Craig!) thus raising awareness of the area and inspiring visits. Ski areas – CairnGorm Mountain and Nevis Range both had a very good year in 2013 with figures up 9.5% and 8% respectively. The combination of low temperatures and snow at altitude offered good conditions on the hill which in turn attracted additional visitors.

Bucking the Trend The built heritage sector is showing an above average increase of 8.0%. Almost 60% of respondents in this sector show an increase and this include slarger sites such as Edinburgh Castle, Glasgow Cathedral, Inveraray Castle, Linlithgow Palace, St Giles Cathedral and Urquhart Castle. The Whisky related sector too is showing an above average increase of 10.8%, with just 15% of sites within this sector showing a decrease.

2 3

Edinburgh: Success breeds Success In the top 20 Visitor Attraction table the dominance of Edinburgh as a destination can be seen with 11 of the city’s sites included in the list. Although this piece of research did not look specifically at what appears to be the growing significance of the city as a destination, proportionately Edinburgh has increased its market share in recent years. Whilst some of this can be attributed directly to substantial increases at many of the sites including the National Museum of Scotland, National Galleries of Scotland and St Giles Cathedral. The opening of the Scottish Parliament in the last decade has also been of benefit. Its significant visitor numbers do not appear to have displaced visitors from other sites in the city. There is evidence that other areas are not showing this level of growth and from our limited examination some areas may even be showing a decline over the years but this would need to be further investigated by new, targeted research.

Year Ahead 2014 is an exciting year for Scotland. Looking forward, we are confident that 2014 will be a bumper year for the visitor attractions sector in Scotland as we reap the benefits from Homecoming 2014 and major events including The Commonwealth Games and Ryder Cup, as well as the opening of exciting new attractions such as the Bannockburn Visitor Centre. So some great opportunities thanks to additional media attention as the country takes centre stage this year. Looking forward to 2015 – it will be the Year of Food and Drink and the Forth Rail Bridge will be considered by UNESCO for inscription as a World Heritage Site. Beyond that in 2016/17 the new Victoria & Albert Museum will open in Dundee. Exciting times ahead!

Guide to free (F) and paid (P) entry ‘F’ indicates free entry and ‘P’ denotes where an entry charge applies. We are aware that some free attractions may charge for special exhibitions etc and that some paid admission sites will similarly have some free entry visitors which are included in their overall numbers. The use of ‘F’ and ‘P’ simply indicates if the majority of visitors to the site paid or had free entry.

3 4

Projections For the Year Ahead Top 20 Visitor Attractions We asked attractions to indicate their projections for the year ahead. 55 Sites gave us this information, however some felt certain aspects were not applicable to their attraction. Therefore the figures 2013 2012 Y-o-Y Paid/Free* below are based on a smaller sample. National Museum of Scotland 1,768,090 1,893,521 -7% F

Edinburgh Castle 1,420,027 1,230,177 15% P

Kelvingrove Art Gallery 1,044,067 1,042,411 0% F

St Giles' Cathedral 940530 904411 4% F 2% Projected Change Scottish National Gallery 933,296 961,311 -3% F Turnover 4% 17% 13% 43% 4% 17% Decrease - 11% or more Decrease - Between 6% and 10% Edinburgh Zoo 760,897 810,937 -6% P Decrease - Up to 5% No change Riverside Museum 740,276 1,008,092 -27% F

Increase - up to 5% Royal Botanic Garden 664,407 721,827 -8% F Increase - between 6 and 10% Edinburgh Aspectof Business Increase - 11% or more Number of Visitors 5% 15% 20% 44% 7% 9% 572,361 492,743 16% P

Gallery of Modern Art 572,152 595,977 -4% F

Edinburgh Bus Tours 555,526 511,421 9% P

Stirling Castle 411,726 401,843 2% P

Projected Levels The Falkirk Wheel 406,331 414,296 -2% P Buildings 4% 32% 43% 8% 13% & infrastructure of Investment Glasgow Science Centre 390,375 401,420 -3% P Some reduction No Change The Scottish Parliament 331,839 345,106 -4% F Some increase Urquhart Castle 310,446 296,498 5% P Marketing Significant increase 9% 43% 36% 6% 6% & Advertising New investment The People's Palace Museum 310,326 290,407 7% F

The Scotch Whisky

Area of Investment of Area 301,782 270,572 12% P Experience

Our Dynamic Earth 298,667 296,469 1% P Staff Training 2% 41% 50% 4% 4% World Heritage 297,868 308,004 -3% P Site

* See p3 for further information

4 5

Additional Comments 2012

Clyde Muirshiel - Greenock Cut Visitor Centre Main Access road was closed until Oct 12.

Scottish Fire & Rescue Museum Attraction first opened 28/6/2012.

Clydebank Museum and Art Gallery We were closed for refurbishment during 2012 and therefore closed to the public.

Funworld Leisure The poor weather in July boosted that particular months sales by nearly 50% based on 2011.

Mclean Museum & Art Gallery Average numbers.

Dundee Science Centre 2012 Very positive year and saw one of highest visitor numbers for many years. A bad weather pattern meant many came indoors throughout Easter and Summer and we benefitted from that. We also had a popular Exhibition of Dinosaurs with a targeted and successful marketing campaign increasing numbers

5 6

Additional Comments 2013

Macduff Marine Aquarium Visitor numbers affected positively at Easter as we had a new exhibit; however, the good summer weather negatively impacted numbers in June and July

Hidden Treasures - Lead Mining Museum We had a very bad start to our season due to the bad weather which meant we did not have the whole attraction open on time and lost a lot of business.

Highland Folk Museum - Newtonmore Our numbers slightly increased but felt taht this was down mainly to our own efforts. Felt there could have been more summer vistors bearing in mind there were no major sporting national or international events

Callendar House Continued growth in admissions at Callendar House. The relocation of the tearoom into the house from the stables has been a major contributor to admissions. Improvements in orientation and customer care has greatly improved the offer and the award of 5***** status from VisitScotland acknowledges the changes. Attracting some high profile events into the park has really helped us develop audiences (Cbeebies Event) and our marketing activity has also shifted on-line. This is far more efficient. Overall a great year for us at Callendar House.

Highland Wildlife Park Excellent weather over July and August plus tiger cubs have made for a busy year.

Camera Obscura And World of Illusions Admission figures were up by 6% over the past year, a sign of our continuous growth.

Pictavia Pictavia only opens on weekends between Nov - Apr.

Scottish Fire & Rescue Museum First full year open and very pleased with the number of visitors.

Bo'ness and Kinneil Railway Numbers are up by about 7%, the better weather could have been a factor, we also tweaked our leaflet distribution slightly and used Facebook and Twitter to a greater extent and really engaged with our visitors before, during and after their visit. We also know from our visitor feedback questionnaires that 98% of visitors think we are good value and just over 50% of visitors have been one or more times which means that we are offering a great experience people want to come back for time and time again. We also had a major filming contract in November as we were a location for part of 'Outlander' due out Spring 2014 which gave us a welcome income and publicity boost. Our Day Out With Thomas and Santa Trains which are our two major events sold out well in advance with people having to be turned away. The only real negatives for us were October half term, numbers were down due to the fact not all the local authorities had the same week off and we could only operate one of the weeks so we chose the one with the majority of schools off which meant one whole area missed out. Also our Black Bun Hogmanay trains. On the first day our track was flooded in some parts so we could not run the full length of it; however we still offered a service and many came to enjoy a slice of black bun and a hot drink. It was disappointing though after such a great year.

Forestry Commission Visitor numbers up by 4209 (5.2%) due to the very good summer; outdoor activities very popular (beach area and watersports plus walking / cycling). Retail Glenmore Forest Park Visitor Centre revenue down by 20% (£21166) due to cafe closure at end of October-less visitors (end of lease) and running down of the shop stock (50% sale operating since July) leading up to shop closure at the end of January 2014.

Clydebank Museum and Art Gallery We reopened January 2013 after being closed for 2 years for refurbishment of Town Hall and Museum.

Funworld Leisure Sales are down by 5% based on 2012

Abbot House Heritage Centre Dunfermline town trade is a lot quieter and many shops in the high street have now closed. Therefore, not many visitors in the town in general.

Glasgow Science Centre Leasing the IMAX Cinema to Cineworld means that figures for public admissions to non-science films are now ommitted from our admissions figures w.e.f. mid August 2013.

6 7

Site-specific Report 2013 u Responses for 2013 were received from 249 sites; 15 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below.

2013 2012 Y-o-Y Paid/Free* 2013 2012 Y-o-Y Paid/Free* Abbot House Heritage Centre 2107 2069 2% P 91749 98298 -7% F Aberdour Castle 12518 14735 -15% P Clyde Muirshiel - Castle Semple Country Park 348106 343212 1% F Aberlour Distillery 8639 7527 15% P Clyde Muirshiel – Muirshiel Country Park 34631 35545 -3% F Tower 8892 6245 42% P Clynelish Distillery Visitor Centre 5892 2708 118% P Almond Valley Heritage Trust 131330 128972 2% P Corgarff Castle 3085 3374 -9% P 356 3002 -88% P Cragganmore Distillery Visitor Centre 2660 1872 42% P Arbroath Abbey 11893 12546 -5% P Craigievar Castle 9677 9537 1% P Arduaine Garden 14414 15360 -6% P Craigmillar Castle 18639 19439 -4% P Argyll's Lodgings 37806 16846 124% P Craignethan Castle 3952 4369 -10% P Bachelors' Club 653 807 -19% P Crarae Garden 8539 8458 1% P Balvenie Castle 4874 4869 0% P Crathes Castle 51833 53747 -4% P 1915 1774 8% P Crichton Castle 3222 3261 -1% P Benmore Botanic Garden 46992 41696 13% P Crossraguel Abbey 2823 2508 13% P Bishops & Earls Palaces 12498 11371 10% P Culloden Battlefield visitor centre 107164 96271 11% P Black House 11660 10205 14% P Culzean Castle 66978 70247 -5% P Blackness Castle 15197 15451 -2% P Culzean Country Park 142801 153868 -7% P Blair Athol Distillery Visitor Centre 54362 40581 34% P Dallas Dhu Distillery 9528 9236 3% P Bonawe Iron Furnace 2773 3886 -29% P Dalwhinnie Distillery Visitor Centre 27694 22806 21% P Bo'ness and Kinneil Railway 68306 61263 11% P 20171 22885 -12% P Bothwell Castle 11632 10703 9% P Dawyck Botanic Garden 28917 27253 6% P Branklyn Garden 10169 6703 52% P Dirleton Castle 24136 25395 -5% P British Golf Museum 79429 68146 17% P Discovery Point 54472 55764 -2% P Brodick Castle 26201 26688 -2% P Doune Castle 38081 38933 -2% P Brodick Garden & Country Park 40793 39965 2% P Drum Castle, Garden & Estate 13290 14758 -10% P Brodie Castle 30972 15179 104% P Drumlanrig Castle 23369 22927 2% P Brough of Birsay 5215 4715 11% P Drumpellier Country Park 972159 966295 1% F Broughton House & Garden 9881 10411 -5% P Dryburgh Abbey 19459 20385 -5% P Museum 33845 33624 1% F Dumbarton Castle 17372 16397 6% P Caerlaverock Castle 30842 29661 4% P & Camera Obscura 15965 15315 4% F CairnGorm Mountain 235200 214789 10% P Dunblane Cathedral 21450 18075 19% P Cairnpapple Hill 1449 1186 22% P Dundee Science Centre 61973 69037 -10% P Caithness Horizons 72599 76033 -5% F Dundrennan Abbey 2478 2687 -8% P Callendar House 36060 30893 17% F Dunfermline Palace 13933 13286 5% P Calderglen Country Park 965488 873488 11% F Dunstaffnage Castle 16098 15268 5% P Camperdown Wildlife Centre 80623 79146 2% P Edinburgh Bus Tours 555526 511421 9% P Caol Ila Distillery Visitor Centre 3285 2659 24% P Edinburgh Castle 1420027 1230177 15% P Cardhu Distillery Visitor Centre 6560 5453 20% P Edinburgh Zoo 760897 810937 -6% P Cardoness Castle 4370 4912 -11% P Edzell Castle 5558 5269 5% P Castle Campbell 13266 13827 -4% P Elcho Castle 5495 4639 18% P Castle Fraser, Garden & Estate 12775 13304 -4% P * See p3 for further information 7 8 5 2013 2012 Y-o-Y Paid/Free 2013 2012 Y-o-Y Paid/Free Elgin Cathedral 22891 24300 -6% P J M Barrie's Birthplace 3576 3838 -7% P Falkland Palace & Garden 41930 42233 -1% P Jacobite Cruises Ltd 176992 141750 25% P Finlaystone 76469 64959 18% P Jarlshof 11941 14287 -16% P Forestry Commission - Glenmore Forest Park Visitor Centre 85089 80880 5% F Jedburgh Abbey 21345 19688 8% P Fort George 55826 55339 1% P Kellie Castle & Garden 12898 13855 -7% P Funworld Leisure 115758 121558 -5% P Kelvingrove Art Gallery 1044067 1042411 0% F Fyvie Castle 16949 16821 1% P Kildrummy Castle 3460 4003 -14% P Gallery of Modern Art 572152 595977 -4% F Kirriemuir Camera Obscura 2559 2689 -5% P Geilston Garden 9155 7330 25% P Kisimul Castle 5732 6194 -7% P Georgian House 37990 37334 2% P Lagavulin Distillery Visitor Centre 8935 6942 29% P Gladstone's Land 35747 35104 2% P Lauriston Castle 71443 70160 2% P Glasgow Cathedral 233172 199351 17% P Linlithgow Palace 66500 55759 19% P Glasgow Museums Resource Centre 15264 14133 8% F Loch Leven 19442 20418 -5% P Glasgow Science Centre 390375 401420 -3% P Logan Botanic Garden 19365 18555 4% F Glen Dronach Distillery 5923 4590 29% P Low Parks Museum 30887 34694 -11% P Glen Ord Distillery Visitor Centre 18933 17348 9% P Macduff Marine Aquarium 45825 48137 -5% P Glencoe 102349 74557 37% F Maclellans Castle 4692 4904 -4% P Glenfinnan Monument 22423 17963 25% P Malleny Garden 3622 4443 -18% P Glenkinchie Distillery Visitor Centre 31976 25052 28% P Mcmanus Galleries 153444 170860 -10% F Glenlivet Distillery 45602 40526 13% P Meigle Museum 2758 2631 5% P Glenluce Abbey 420 1013 -59% P Melrose Abbey 47010 46682 1% P Greenbank Garden 31916 28295 13% P 9173 10396 -12% F 5258 5594 -6% P Moirlanich Longhouse 1076 1042 3% P Gurness Broch 9914 9463 5% P Mount Stuart 31836 26700 19% P Hackness 1534 1515 1% P Museum of Childhood 214618 226231 -5% F Haddo House 5157 3822 35% P 64119 46549 38% F Hermitage Castle 5115 4539 13% P National Mining Museum Scotland 61766 49117 26% P Hidden Treasures - Lead Mining Museum 6625 5344 24% P National Museum of Flight 70116 72200 -3% P - Newtonmore 54220 50166 8% F National Museum of Rural Life 73444 71583 3% P Highland Wildlife Park 136219 121382 12% P National Museum of Scotland 1768090 1893521 -7% F Hill of Tarvit Mansionhouse & Garden 7435 7378 1% P National War Museum 572361 492743 16% P Holmwood 3745 3633 3% P Nelson Monument 26608 24095 10% P House Of Dun 7752 8996 -14% P Nevis Range 150842 139900 8% P House of the Binns 3225 3303 -2% P New Abbey Corn Mill 4436 4624 -4% P Hugh Miller Museum & Birthplace Cottage 3994 4183 -5% P New Lanark Visitor Centre 67331 68673 -2% P Huntingtower Castle 9535 8555 11% P New Lanark World Heritage Site 297868 308004 -3% P Huntly Castle 10155 10746 -5% P Newark Castle 4207 3292 28% P Inchcolm Abbey 22623 23199 -2% P Newhailes 4307 8004 -46% P Inchmahome Priory 16572 16090 3% P Oban Distillery Visitor Centre 42466 34696 22% P Inveraray Castle 84168 69877 20% P Our Dynamic Earth 298667 296469 1% P Inveresk Lodge Garden 1243 1523 -18% P Paisley Museum 46785 27639 69% P Inverewe Garden & Estate 62610 63156 -1% P Palacerigg Country Park 612032 601839 2% F Iona Abbey 59439 56093 6% P Peoples Story 61294 67506 -9% F

8 9

2013 2012 Y-o-Y Paid/Free 2013 2012 Y-o-Y Paid/Free Pictavia 3683 3320 11% P Strathisla Distillery 14254 14572 -2% P Pitmedden Garden 23003 17764 29% P Summerlee Museum 140562 159839 -12% F Pollok House 51770 53918 -4% P Sweetheart Abbey 6697 5253 27% P 6 Preston Mill 2298 2660 -14% P Talisker Distillery Visitor Centre 51967 51314 1% P Priorwood Garden 8183 7359 11% P Tantallon Castle 35370 31811 11% P Provand's Lordship 78061 70461 11% P Tenement House 14667 15224 -4% P Queensferry Museum 5790 5738 1% F The 193472 184730 5% F Riverside Museum 740276 1008092 -27% F The Falkirk Wheel 406331 414296 -2% P Robert Burns Birthplace Museum 289835 299028 -3% P The Hill House 21641 22081 -2% P Robert Burns Centre 28978 30686 -6% P The Museum of the University of St Andrews 35505 36680 -3% P Robert Burns House 12477 11830 5% P The People's Palace Museum 310326 290407 7% F Robert Smail's Printing Works 3045 2903 5% P The Royal Yacht Britannia 296143 295090 0% P Rosslyn Chapel 153980 136416 13% P The Scotch Whisky Experience 301782 270572 12% P Rothesay Castle 9353 8118 15% P The Scottish Parliament 331839 345106 -4% F Royal Botanic Garden Edinburgh 664407 721827 -8% F The St Mungo Museum of Religious Life And Art 120976 114070 6% P Royal Burgh of Culross 10446 10849 -4% P The Willow Tea Rooms 139530 137018 2% F Royal Lochnagar Distillery Visitor Centre 11800 12871 -8% P Thomas Carlyle's Birthplace 243 638 -62% P Scotland Street School Museum 53639 54610 -2% F Threave Castle 9765 11651 -16% P Scotland's People Centre 19493 21193 -8% P Threave Estate 45391 53161 -15% P Scott Monument 63381 75197 -16% P Tolquhon Castle 4403 4344 1% P Scottish Crannog Centre 19859 19452 2% P Tomatin Distillery Visitor Centre 17602 21176 -17% P Scottish Dolphin Centre 92438 90216 2% F Tormiston Mill 23787 22418 6% P Scottish Fisheries Museum 85583 85501 0% P Urquhart Castle 310446 296498 5% P Scottish Fire & Rescue Museum 5012 4684 7% F 12551 11586 8% F Scottish Seabird Centre 271443 267549 1% P Weaver's Cottage 1289 1357 -5% F Scottish National Gallery 933296 961311 -3% F Writers Museum 42650 42100 1% F Scottish National Portrait Gallery 261137 327980 -20% F Scottish National Gallery of Modern Art 265091 314815 -16% F Seton Collegiate 2529 2201 15% P Skara Brae 74471 68235 9% P Smailholm Tower 4329 5058 -14% P Smith Art Gallery and Museum 34203 37876 -10% F Souter Johnnie's Cottage 1088 1686 -35% P Spynie Palace 5541 5717 -3% P St Andrews Castle 62670 60176 4% P St Andrews Cathedral 35277 30682 15% P St Giles' Cathedral 940530 904411 4% F St Kilda 5901 4397 34% P St Serfs 3933 3660 7% P St Vigeans 499 523 -5% P Stanley Mills 7983 10149 -21% P 411726 401843 2% P Strathclyde Country Park 5535145 5521364 0% F

9