Cassie Godwin

Reina Lewis Cassie Godwin Kiley Howard Emily Shauer Kadijah Herbin Tyler Thompson

Chapter 10 Quiz Questions

1) What is an unwritten guarantee that the good or service is fit for the purpose for which it was sold?

a. Extended warranty

b. Express warranty

c. Implied warranty

d. Included warranty

2) Which of the following is true of a shopping product?

a. Consumers do not actively seek shopping products, and marketers must go directly to them.

b. It is widely distributed in order to sell sufficient quantities.

c. It is usually more expensive than a convenience product.

d. It is usually cheaper than a convenience product.

3) What is the process of modifying products so that those that have already been sold become outdated before they actually need replacement?

a. Backward compatibility

b. Planned obsolescence

c. Product repositioning

d. Greenwashing 4) What is a group of closely-related product items called?

a. Product line

b. Product variety

c. Product item

d. Product mix

5) What is an unwritten guarantee that the good or service is fit for the purpose for which it was sold?

a. Extended warranty

b. Express warranty

c. Implied warranty

d. Included warranty

6) Which of the following is true of a shopping product?

a. Consumers do not actively seek shopping products, and marketers must go directly to them.

b. It is widely distributed in order to sell sufficient quantities.

c. It is usually more expensive than a convenience product.

d. It is usually cheaper than a convenience product.

7) What is the process of modifying products so that those that have already been sold become outdated before they actually need replacement?

a. Backward compatibility

b. Planned obsolescence

c. Product repositioning

d. Greenwashing 8) What is a group of closely-related product items called?

a. Product line

b. Product variety

c. Product item

d. Product mix

9) What is the element of the brand that cannot be spoken? a. Brand Name

b. Brand Mark

c. Brand Equity

d. Global Brand

10) Which of the following is not true about trademarks? a. A trademark is the exclusive right to use a brand

b. Trademark right comes from use rather than registration

c. Companies that fail to protect trademarks face the risk of product names becoming generic

d. Parts of a brand or other product identification do not qualify for trademark protection.

11) What is an advantage of private brands? a. Sold exclusively at the chain

b. A brand manufactured by a third party for an exclusive retailer, without evidence of that retailers affiliation

c. Earn higher profits on own brand

d. High pressure to mark down price

12) What are types of product qualifications? a. Functional Modification

b. Quality Modification

c. Style Modification d. All of the above

13) Which of the following is not one of the advantages of manufacturing brands? A. Enhance dealers’ prestige

B. Attract new customers

C. Poor delivery

D. Heavy consumer ads by manufacturers

14) Which of the following are types of co-branding? A. Ingredient Branding

B. Cooperative Branding

C. Complimentary Branding

D. All of the above

15) Which of the following is not a function of packaging? A. Marketing

B. Promotion

C. Contain and Protect

D. Facilitate Recycling

16) Global brand refers to a brand that obtains at least a ______of its earnings from outside its home country. a. Third

b. Half

c. Two-thirds

d. Billion

17) Which of the following is NOT a consumer product? a. Convenience Products b. Shopping Products c. Specialty Products d. Priority Products

18) Which of the following is a benefit of product lines? a. Advertising economies b. Package uniformity c. Standardized components d. All of the above

19) Repositioning consumer’s perceptions of a brand. a. Maintains b. Reinforces c. Changes d. None of the above

20) The part of a brand that can be spoken, including letters, words, and numbers is the: a. Brand name b. Brand mark c. Brand equity d. Global brand

Answers:

1. C 2. C 3. B 4. A 5. C 6. B 7. B 8. A 9. B 10. D 11. C 12. D 13. C 14. D 15. A 16. A 17. D 18. D 19. C 20. A