<p>Reina Lewis Cassie Godwin Kiley Howard Emily Shauer Kadijah Herbin Tyler Thompson</p><p>Chapter 10 Quiz Questions</p><p>1) What is an unwritten guarantee that the good or service is fit for the purpose for which it was sold?</p><p> a. Extended warranty</p><p> b. Express warranty</p><p> c. Implied warranty</p><p> d. Included warranty</p><p>2) Which of the following is true of a shopping product?</p><p> a. Consumers do not actively seek shopping products, and marketers must go directly to them.</p><p> b. It is widely distributed in order to sell sufficient quantities.</p><p> c. It is usually more expensive than a convenience product.</p><p> d. It is usually cheaper than a convenience product.</p><p>3) What is the process of modifying products so that those that have already been sold become outdated before they actually need replacement?</p><p> a. Backward compatibility</p><p> b. Planned obsolescence </p><p> c. Product repositioning</p><p> d. Greenwashing 4) What is a group of closely-related product items called?</p><p> a. Product line</p><p> b. Product variety</p><p> c. Product item</p><p> d. Product mix</p><p>5) What is an unwritten guarantee that the good or service is fit for the purpose for which it was sold?</p><p> a. Extended warranty</p><p> b. Express warranty</p><p> c. Implied warranty</p><p> d. Included warranty</p><p>6) Which of the following is true of a shopping product?</p><p> a. Consumers do not actively seek shopping products, and marketers must go directly to them.</p><p> b. It is widely distributed in order to sell sufficient quantities.</p><p> c. It is usually more expensive than a convenience product.</p><p> d. It is usually cheaper than a convenience product.</p><p>7) What is the process of modifying products so that those that have already been sold become outdated before they actually need replacement?</p><p> a. Backward compatibility</p><p> b. Planned obsolescence </p><p> c. Product repositioning</p><p> d. Greenwashing 8) What is a group of closely-related product items called?</p><p> a. Product line</p><p> b. Product variety</p><p> c. Product item</p><p> d. Product mix</p><p>9) What is the element of the brand that cannot be spoken? a. Brand Name</p><p> b. Brand Mark</p><p> c. Brand Equity</p><p> d. Global Brand</p><p>10) Which of the following is not true about trademarks? a. A trademark is the exclusive right to use a brand</p><p> b. Trademark right comes from use rather than registration</p><p> c. Companies that fail to protect trademarks face the risk of product names becoming generic</p><p> d. Parts of a brand or other product identification do not qualify for trademark protection.</p><p>11) What is an advantage of private brands? a. Sold exclusively at the chain</p><p> b. A brand manufactured by a third party for an exclusive retailer, without evidence of that retailers affiliation</p><p> c. Earn higher profits on own brand</p><p> d. High pressure to mark down price</p><p>12) What are types of product qualifications? a. Functional Modification</p><p> b. Quality Modification</p><p> c. Style Modification d. All of the above</p><p>13) Which of the following is not one of the advantages of manufacturing brands? A. Enhance dealers’ prestige</p><p>B. Attract new customers</p><p>C. Poor delivery</p><p>D. Heavy consumer ads by manufacturers</p><p>14) Which of the following are types of co-branding? A. Ingredient Branding</p><p>B. Cooperative Branding</p><p>C. Complimentary Branding</p><p>D. All of the above</p><p>15) Which of the following is not a function of packaging? A. Marketing</p><p>B. Promotion</p><p>C. Contain and Protect</p><p>D. Facilitate Recycling</p><p>16) Global brand refers to a brand that obtains at least a ______of its earnings from outside its home country. a. Third</p><p> b. Half</p><p> c. Two-thirds</p><p> d. Billion</p><p>17) Which of the following is NOT a consumer product? a. Convenience Products b. Shopping Products c. Specialty Products d. Priority Products</p><p>18) Which of the following is a benefit of product lines? a. Advertising economies b. Package uniformity c. Standardized components d. All of the above</p><p>19) Repositioning consumer’s perceptions of a brand. a. Maintains b. Reinforces c. Changes d. None of the above</p><p>20) The part of a brand that can be spoken, including letters, words, and numbers is the: a. Brand name b. Brand mark c. Brand equity d. Global brand</p><p>Answers:</p><p>1. C 2. C 3. B 4. A 5. C 6. B 7. B 8. A 9. B 10. D 11. C 12. D 13. C 14. D 15. A 16. A 17. D 18. D 19. C 20. A</p>