Career Paths The Victorian Music Business Career Life Cycle The Victorian Music Business Career Life Cycle PREPARED BY DR CATHERINE STRONG, DR FABIAN CANNIZZO AND DR IAN ROGERS FOR THE VICTORIAN MUSIC DEVELOPMENT OFFICE Contact VMDO Level 2, 77 Southbank Boulevard Southbank VIC 3006 (03) 9686 3411
[email protected] Dr Catherine Strong School of Media and Communication RMIT University GPO Box 2476 Melbourne VIC 3001
[email protected] Suggested citation: Strong, C., Cannizzo, F. and Rogers, I. (2020) The Victorian Music Business Career Life Cycle, RMIT University, Melbourne for the Victorian Music Development Office 2 Foreword A message from the VMDO The music industry will always evolve and so will career prospects. This study provides a genuine insight into how change can be managed in an uncertain industry. The skills, knowledge and experience demonstrated by passionate Victorian music industry professionals and businesses are imperative – they solidify and bind so many possibilities for musicians and artists in the music sector. It’s also evident that this extensive and nimble skillset is transferable across many sectors – creative, corporate and non-for-profit. These unsung heroes could include artist managers, record label owners, promoters, publicists, agents, marketing and publishing practitioners (amongst others) who may work for organisations or within their own small or micro music businesses. The Victorian Music Development Office (VMDO) co-designed the Victorian Music Business Career Life Cycle study with RMIT University and Doctor Catherine Strong from the School of Media and Communication, which looks at gaining a deeper understanding of what skills and strategies people need to be successful as a music professional.