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H A U T E H O U S E F L O W E R

MEDIA KIT

COLLECTIVE SOCIAL MEDIA FOLLOWING: 163,000+

JORDAN LANDES- BRENMAN | Haute House Flower | @HAUTEHOUSEFLOWER

Total Following: 153K+ Instagram: 150K Twitter: 1,242

Digital Dynamo and Fashion Week fixture, Jordan has earned her recognition as one of the blogosphere’s ‘Influencer It-Girl To Watch.’

Facebook: 1,158 www.hautehouseflower.com Monthly Subscribers: 1,711

The Vanity Fair Ambassador spent 11 years in the corporate world as a Fashion/Beauty Publicist, and Social Media Strategist before

launching her blog, HauteHouseFlower.com in

2016. Combining her white-haute rolodex, branding expertise, and creative director eye;

together she and her @BloggerPhotographer,

Scott White create innovative, editorial-worthy content for their digital fashion, beauty, travel, and lifestyle destination.

Recent Collaborations:

Aerin Lauder, Alice & Olivia, Amfar, Anne Fontaine, Atlanta Apparel Mart, Baublebar, Burberry, Bobbi Brown, Cartier, Chloe Wine, Clarins, Dita Eyewear, Dom Perignon, Dior, Derek Lam, Dove, Elliatt, Estée Lauder, Framebridge, Georg Jensen, Giorgio Armani, Givenchy, Google, Guerlain, Harriman Polo Cup, Hotel Americano, Indochine, InStyle Magazine, Jeeyo App, Kérastase, Kiehl’s, La Mer, La Prairie, L'Oréal, Maybelline, Marc Jacobs, Milly, Muse Mattress, Olly Nutrition, Rent The Runway, Sarah Jessica Parker Collection, Sweet Greens, The Metropolitan Museum, Three Floor, The Peninsula Beverly Hills, The Plaza Hotel, Rag + Bone, The Ritz-Carlton, UNICEF, Vanity Fair, Victory Polo Cup, Viktor + Rolf, Weddington Way, Who What Wear Collection, Winc Wines, YSL
Her style is effortless, everyday glamour, with a dash of “je ne sais quoi”. She publishes three times a week a minimum on the blog, and posts twice daily on social media.

Jordan has been featured in leading media outlets, including; E! News, eHow.com, Extra, FSHN Magazine, OK!, People StyleWatch, The Daily Media, The Los Angeles Times, and Vanity Fair Magazine.

SCOTT WHITE | BLOGGER PHOTOGRAPHER | @BLOGGERPHOTOGRAPHER

Instagram Following: 11K+ #BloggerPhotographerShotMe Camera: CANON EOS 5D Mark IV

Vanity Fair Contributing Photographer, Scott

White (@BloggerPhotographer) got his start

creating editorial-worthy content with @HauteHouseFlower, for their joint digital travel, fashion, beauty and career destination, HauteHouseFlower.com

Recent collaborations:

ASOS, Anthony Skincare, Anne Fontaine, Aveda, Blushington, Burberry, Bobbi Brown, Charming Charlie, Cartier, Dita Eyewear, Dior, Derek Lam, Dove, Estée Lauder, Givenchy Mens, Giorgio Armani, Google Home, Guerlain, Indochine, Jeeyo App, Jergens, La Mer, La Prairie, L'Oréal, Marc Jacobs,

Scott’s work has since been featured in leading media outlets, and regrammed on high-caliber Instagram accounts, including; @NYCLive, @ThePlazaHotel, @RitzCarlton, @CharmingCharlie, @IndochineNYC, @ThePeninsulaBH, as well as in print for outlets including; FSHN Magazine, OK! Magazine, People StyleWatch, and Vanity Fair Magazine, to name a few.

Maybelline, Milly, Shaveworks, Skinceuticals, Metropolitan Museum Store, The PGA Tour, The Peninsula Beverly Hills, ORIGINS, The Plaza Hotel, Rag + Bone, Related Rentals, Ritz-Carlton, The Standard Downtown LA, UNICEF, Vanity Fair Magazine, Viktor + Rolf, YSL

In addition to shooting travel editorials, and bloggers (including; @TheBlondeSalad, @WestVillageWASP, etc), Scott attends NY Fashion Week every season, where he captures street style, as well as runway and backstage footage for his clientele.

CLIENTELE SAMPLING | BEAUTY + FASHION CLIENTELE SAMPLING | TRAVEL, HOSPITALITY, WINE & SPIRITS CLIENTELE SAMPLING | HOME, LIFESTYLE + TECH MEDIA FEATURES SAMPLE CLIENT WORK: LETS COLLAB, DARLING!

ALL BLOG, SOCIAL MEDIA + PHOTOGRAPHY INQUIRIES:

JORDAN LANDES-BRENMAN

E. [email protected]

M. 323-316-4278 NEW YORK, NY

Photography Portfolio Available Upon Request.

Recommended publications

L'oréal and Skinceuticals Unveil Custom D.O.S.E Carecredit Enters Day and Med Spa Markets

L’ORÉAL AND SKINCEUTICALS UNVEIL CUSTOM D.O.S.E The D.O.S.E experience begins with a one-on-one skin- L’Oréal has unveiled CUSTOM D.O.S.E, a personal- care professional consultation to discuss which active ized skincare service. Developed by L’Oréal’s Technology ingredients will be most appropriate for the patient. The Incubator in partnership with L’Oréal-owned SkinCeuticals, skincare professional completes an assessment on a tablet, D.O.S.E is a new service engineered to scan and evaluate which transfers the data to the D.O.S.E machine that mixes consumers’ unique skin needs and combine active ingredi- and dispenses the customized serum. A custom label is ents into a tailor-made, corrective serum. then printed for each consumer, including an expiration “D.O.S.E acts like a mini skincare laboratory, combin- date and a bar code for easy reordering. ing lab grade formulation and factory grade manufactur- CUSTOM D.O.S.E will be available in select US physician ing into a machine that sits on the counter,” says Guive offices nationwide in summer 2018. Balooch, Global Vice President of L’Oréal’s Technology Incubator, in a news release. CARECREDIT ENTERS DAY AND MED SPA MARKETS The D.O.S.E technology is first-of-its-kind because it is able CareCredit is expanding into the day and medical spa to mix active ingredients, chosen specifically to target the markets. As part of this new program, CareCredit part- appearance of skin aging issues, like wrinkles, fine lines, and nered with the American Med Spa Association and the Spa discoloration, into a single serum.
First Quarter 2017 Sales

Clichy, 18 April 2017 at 6 p.m. FIRST QUARTER 2017 SALES STRONG SALES GROWTH AT +7.5% VERY DIFFERENTIATED PERFORMANCES BY DIVISION IN A TEMPORARILY ATYPICAL MARKET VERY STRONG ORGANIC GROWTH FOR L’ORÉAL LUXE AT +12.2%1 Sales: 7.04 billion euros o +7.5% based on reported figures o +5.1% at constant exchange rates 1 o +4.2% like-for-like Commenting on the figures, Mr Jean-Paul Agon, Chairman and Chief Executive Officer of L'Oréal, said: “The cosmetics market has unexpectedly proven extremely atypical in the first weeks of the year, with very strong consumption of luxury products, especially in Asia, and, on the contrary, a very slow start for consumption in the mass-market and the professional market. The market seems to have become steadier and is returning to a more usual profile. In this context, the Group delivered a good first quarter, up by +7.5% based on reported figures and +4.2% like-for-like. Performance levels are consequently very differentiated across the Divisions, with outstanding growth for L’Oréal Luxe, a satisfactory start for Active Cosmetics, moderate growth for Consumer Products despite market share gains, and a slight drop for Professional Products. Across the geographic Zones, sales in Western Europe are continuing to hold up well, despite a disappointing market in France, thanks to outstanding growth rates in the United Kingdom, Germany and Spain. North America is continuing to prove dynamic. Lastly, the New Markets delivered a solid performance, particularly in Eastern Europe and Asia; Brazil remains difficult and the Middle East is affected by the downturn of the markets.
Excerptfrom the Digital IQ Index®: Beauty

® EXceRPT from the Digital IQ Index : Beauty To access the full report, contact [email protected] November 21, 2013 SCOTT GALLOWAY NYU Stern Beauty © L2 2013 L2ThinkTank.com ® EXceRPT from the Digital IQ Index : Beauty Digital IQ Index®: To access the full report, contact [email protected] November 20, 2013 Beauty SURGE Percent of Beauty Purchasers Who In 2013, the Beauty sector will register Researched Online Before Purchasing Offline January–May 2012 6 percent growth. E-commerce in Beauty is Europe projected to grow a staggering 29.1 percent, 36% besting growth of all (soft goods) sectors online. North America Online influence across the industry is even greater as more than a third of Beauty 33% Asia consumers research online before purchasing.1 The health of the industry has perpetuated 31% an arms race across both traditional media investment and digital channels. Estée Lauder Africa South America has made aggressive investments in its online division as it aims to outperform the sector’s 29% Oceania 38% e-commerce growth. L’Oréal increased its media budget to $1.5 billion in the U.S last year 26% and indicates that digital, as a percentage of spend, has grown double digits annually since 2 2010. Heavyweight Procter & Gamble, whose beauty business has stalled, recently Source: Consumer Barometer,” Google, IAB Europe, TNS Infratest indicated that 25-35 percent of its media budget is allocated to digital and that it views investments online and a renewed focus on product innovation as key to turning the tide. Brand experimentation ranging from live video chat and robust loyalty and autoreplenish Favorite Online Channels for North American programs to sophisticated personalization tactics and digital-first integrated media Personal Care and Beauty Purchases All major campaigns have headlined the sector.
Bluemercury Opens 100Th Store

July 22, 2016 Bluemercury Opens 100th Store Company poised for sustained growth in coming years WASHINGTON--(BUSINESS WIRE)-- Seventeen years after its founding, Bluemercury, Inc., the nation's largest and fastest-growing luxury beauty products and spa retailer announced the opening of its 100th store in Savannah, Georgia. This milestone achievement was marked by a grand opening celebration event that took place Thursday, July 21, hosted by Marla and Barry Beck complete with a ribbon cutting ceremony led by Savannah, Georgia's Mayor Eddie DeLoach. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160722005096/en/ In 1999, Bluemercury Founders Marla Malcolm Beck and Barry Beck identified a gap in the beauty Marla and Barry Beck, Founders of Bluemercury, open 100th store (Photo: Business Wire) market. Cosmetics and skin care products could largely only be purchased at department stores or drug stores. With the founding of Bluemercury, the Becks created the first national neighborhood beauty store, where customers could receive a personalized, educational, friendly shopping experience, along with an assortment of the world's most coveted luxury beauty brands. “We created a revolutionary retail concept –a store steps from your home, with friendly beauty experts that know everything about products and can advise clients on the right solutions to your beauty and skincare problems. We also wanted a one-stop shop for all things beauty. We have always offered experiential services – makeup services, brow stylings, waxing, and facials so all of our clients’ beauty needs could be met in one place,” said Marla Beck, Bluemercury Co-Founder & Chief Executive Officer.
L'oréal Returns to Growth

Clichy, 22 October 2020 at 6.00 p.m. SALES AT 30 SEPTEMBER 2020 L’ORÉAL RETURNS TO GROWTH Sales: 20.11 billion euros 1 o -7,4% like-for-like o -6,9% at constant exchange rates o -8,6% based on reported figures Growth in the third quarter: +1.6% like-for-like 1 Exceptional growth of the Active Cosmetics Division: +15.2% like-for-like 1 Power and growth in e-commerce 2: 23.7% of sales, +61.6% 1 Strong growth in mainland China: +20.8% like-for-like 1 Commenting on the figures, Mr Jean-Paul Agon, Chairman and Chief Executive Officer of L'Oréal, said: “In the context of the ongoing epidemic crisis, L’Oréal’s absolute priority continues to be to protect the health of all its employees worldwide. The Group was able to return to growth as soon as this third quarter thanks to the determination and the relevance of the strategic choices taken in all Divisions and geographic Zones. After a first half marked by a crisis of supply, linked to the closure of points of sale around the world, L’Oréal put everything in place, as early as June, to stimulate demand for its brands and products and to re-engage all its business drivers. All of the launches initially planned went ahead, business drivers and media investments were strengthened, and “Back to Beauty” plans were deployed with our distribution partners everywhere, in brick-and-mortar and e-commerce, to stimulate the return to consumption. This return to growth is evidence of consumers’ robust appetite for beauty products and our innovations.
THE ONLINE STATE of SKINCARE BRANDS. Search Interest and E-Commerce Best Practices Part I: Search Interest - Brand Search FOREWORD

THE ONLINE STATE OF SKINCARE BRANDS. Search interest and e-commerce best practices Part I: Search Interest - Brand Search FOREWORD. he global beauty market is undergoing Advanced technology-based skincare products radical changes. are on the rise, with pioneering brands T such as Augustinus Bader blazing a trail, Over the past five years, the market has alongside historic brands such as Neutrogena, dramatically shifted focus, thanks largely SkinCeuticals and La Roche-Posay. in part to digital and the rise of direct- to-consumer brands like Glossier, whose As our research will show, there is a lot that marketing strategies are centered on building can be learnt from disruptive brands, but also a sense of community around its brand, more traditional brands when it comes to product and experience. digital activation, the customer journey and e-commerce. More established skincare brands have been slower to adopt these new consumer strate- gies with a few exceptions leading the way. Benjamin Dubuc Head of Search and Performance Media at DLG 2 EXECUTIVE Augustinus Bader Top fastest growing SUMMARY. skincare brands of the Drunk Elephant past three years (2016-2019) Glossier feature newcomers and established brands. Total share of skincare searches in 2019 were 77% = performed on mobile. Clinique Skincare brands from conglomerates Estée Lauder Estée Lauder and L’Oréal Group are the Neutrogena + most sought-after in 2019. 3 METHODOLOGY. Based on research conducted by DLG The panel includes established brands in the Search and Performance Media team, this industry together with newcomers/challengers. report aims to provide a landscape of the They are mid-range to high-end brands.
2 Our Promise 4 Antioxidant Authority 6 Product Line 7 Skin Types and Conditions 9 Cleanse & Tone 19 Prevent 29 Correct 43 M

2 OUR PROMISE 4 ANTIOXIDANT AUTHORITY 6 PRODUCT LINE 7 SKIN TYPES AND CONDITIONS 9 CLEANSE & TONE 19 PREVENT 29 CORRECT 43 MOISTURIZE 51 PROTECT 59 SKIN SYSTEMS 65 BODY CORRECT THE SKINCEUTICALS PROMISE INNOVATION & ANTIOXIDANTS 1997 SkinCeuticals is founded based on academic research by Dr. Sheldon Our mission is to improve skin health. Pinnell. Dr. Pinnell established and patented the first formulation parameters required for vitamin C absorption and efficacy in skin. Dedicated to this purpose, we make one simple promise — He and the SkinCeuticals research team helped pioneer the advent of cosmeceuticals with the original topical vitamin C formula. These provide advanced skincare backed by science. parameters came to be known as the Duke parameters, guiding new antioxidant development. ADVANCED SKINCARE — PREVENTION, PROTECTION, AND CORRECTION PRODUCT DEVELOPMENT C E FERULIC® 2005 SkinCeuticals adds ferulic acid to vitamins C and E, resulting in To maintain and improve skin health, an effective skincare At SkinCeuticals the products start with the science. unmatched environmental protection and becoming the new standard in regimen must contain three fundamental elements — SkinCeuticals helped pioneer the advent of cosmeceuticals antioxidant technology. prevention, protection, and correction. Our line of advanced and has continued to lead the industry as one of the skincare products is designed to prevent future damage, protect first companies to provide scientific evidence to support healthy skin, and correct previous damage. At SkinCeuticals,
Q1 2015 Personal Care Products & Services

PERSONAL CARE PRODUCTS & SERVICES Q1 2015 CONTACTS MERGERS & ACQUISITIONS M&A activity in the personal care industry was robust in 2014, with 81 transactions reported for Tracy Patch the year, a preliminary figure that will surely rise as additional transactions are recorded for the Vice President year. The elevated level of activity in the industry is presenting a unique opportunity for private (949) 460-6432 business owners looking to exit their business or team with a growth partner. In fact, as [email protected] valuations are generally on an upswing, many sellers have more options today than in the past five years to extract value from their companies. David Bench Managing Director Personal Care Industry M&A Transactions (949) 460-6431 120 [email protected] 100 100 94 85 81 Daniel Schultz 77 80 73 75 Director of Business Development 70 69 67 (617) 619-3368 60 [email protected] 40 20 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Sources: Capital IQ, Capstone Partners LLC research Much of the recent activity in the segment involves middle market companies. In an industry that depends on new product development and introductions, these target companies can offer buyers new and innovative products and services, as well as access to growing market niches. Among buyers, synergy is the new black, and the potential for synergies vis-à-vis acquisitions can help strategic buyers justify premium valuations. At the same time, private equity buyers remain very active in the industry, backed by readily available financing, low interest rates, strong BOSTON fundraising and plenty of cash to invest.
Brand Review. L'oréal

Brand Review. L’ORÉAL. Let’s find out how L’ORÉAL is using fonts across their digital touchpoints. Keep scrolling if you want to: • See how loreal.com has evolved this past year • Discover L’ORÉAL’s digital font ID • Know what challenges and opportunities arise with fonts • Explore how fonts can contribute to sustainability • Collaborate with Monotype to take your font game to the next level! Page 2 L’ORÉAL in 2019. loreal.com Navigation Bar / Menus. • Avant Garde Gothic ITC W02 Med • Avant Garde Gothic ITC W02 Demi • Avant Garde Gothic ITC W02 Book Headers. • Bauer Bodoni W02 Bold Webfonts (.woff/.woff2 files) are essential to impose your online visual identify. Pairing a sans serif, Avant Garde Gothic, with a serif, Bauer Bodoni, adds structure to the UI. Page 3 L’ORÉAL in 2020. loreal.com Body / Search Bars. • Helvetica Now Display W05 Reg • Helvetica Now Display W05 Lt • Helvetica Now Display W05 Bd Headers / Menus. • Halesworth eText Bold • Halesworth eText Medium In 2020, loreal.com has been upgraded by incorporating the newly released Helvetica Now typeface, specifically made to answer today’s digital requirements. Paired with Halesworth we are now seeing a new life brought to the entire website. Page 4 Digital font ID. L’ORÉAL in 2019. L’ORÉAL in 2020. Page 5 Do you know your brands’ digital font ID? LANCÔME GARNIER HE LVET ICA YVES SAINT LAURENT MAYBELLINE NEW YORK ARMANI NYX PROFESSIONAL MAKEUP ON SL KIELH'S STYLENANDA A C GI LL SA IG N BIOTHERM DECLÉOR B S URBAN DECAY ESSIE R OC SHU UEMURA NIELY K W T E X IT COSMETICS DARK & LOVELY E L L N N HELENA RUBINSTEIN MAGIC MASK I D D I RALPH LAUREN FRAGRANCES L'ORÉAL PROFESSIONNEL D O VIKTOR&ROLF REDKEN T CACHAREL KERASTASE C DIESEL MATRIX I H T CLARISONIC PUREOLOGY O G Y YUE SAI LA ROCHE-POSAY R U T N ATELIER COLOGNE VICHY E C VALENTINO SKINCEUTICALS L'ORÉAL PARIS CERAVE Page 6 Behind the scenes.
University of Barcelona 2

QUALITATIVE AND QUANTITATIVE ANALYSIS OF L’ORÉAL Authors (Universitat de Barcelona): Àfrica Corominas Sotero Laura García Santos EDITOR: Jordi Marti Pidelaserra (Dpt. Comptabilitat, Universitat Barcelona) UNIVERSITY OF BARCELONA 2 BECAUSE YOU’RE WORTH IT BEAUTY FOR ALL Names: Corominas Sotero, Àfrica García Santos, Laura Subject: Analysis of financial statements ANALYSIS OF Professor:FINANCIAL Marti STATEMENTS Pidelaserra, Jordi UNIVERSITY OF BARCELONA 3 CONTENTS 1. Company overview –page:3-9- - Firm Structure –page:3- - Mission –page:3- - History –page:3-4- - Facts and Figures –page:5- - Policy –page:6- - Management –page:6-7- - World Presence –page:7-8- - Innovation and Research –page:8-9- 2. Brands –page:9-18- - Consumer Products –page:9-11- - Professional Products –page:11-12- - Luxury Products –page:12-16- - Active Cosmetics –page:16-18- - The Body Shop –page:18- 3. Finance –page:18-20- 4. Ethics and Philanthropy –page:20-23- - Foundation –page:20-21- - Sustainable development –page:22-23- 5. Suppliers and Clients –page:23-25- 6. Bibliography –page:25- 7. Annexes –page:26-30- - Annex1 –page:26-27- - Annex 2 –page:28-29- - Annex 3 –page:29-30- ANALYSIS OF FINANCIAL STATEMENTS UNIVERSITY OF BARCELONA 4 1. COMPANY OVERVIEW - FIRM STRUCTURE L'Oréal, the world leader in the manufacture of cosmetics was created in 1907 by chemist Eugène Schueller in France. It is a company incorporated under the regime of anonymous meaning that it has a limited capital with shares traded in Eurostocks. L’Oréal was constituted on 31 of December, 1962 in Paris, France. *See annex 1 –page:26-27- - MISSION The main mission for L'Oréal is: BEAUTY FOR ALL.
Monthly Disclosure of Trading in Own Shares Carried out in March 2016

Monthly disclosure of trading in own shares carried out in March 2016 Pursuant to Article 4 paragraph 4 of European Regulation n° 2273/2003 of December 22, 2003 implementing Directive 2003/6/EC of January 28, 2003, and in compliance with Article 241-4 of the AMF's General Regulations, L’Oreal declares below the transactions made on its own shares for the 07/03/2016 to the 11/03/2016 period: Weighted average Session of Number of shares Amount in € price in € 07/03/2016 Purchase 100 000 154,0680 15 406 800,00 08/03/2016 Purchase 114 142 153,4250 17 512 236,35 09/03/2016 Purchase 140 000 157,0680 21 989 520,00 10/03/2016 Purchase 150 000 157,6584 23 648 760,00 11/03/2016 Purchase 110 000 156,2741 17 190 151,00 TOTAL 614 142 95 747 467,35 Since its creation by a chemist, a century ago, L’Oréal is concentrated on one unique area of expertise, cosmetics. With a turnover of euros 25.26 billion in 2015, the group focuses its activities on 32 global and culturally diverse brands distributed in every distribution channel : -L’Oréal Professionnel, Matrix, Kérastase, Redken, Decléor, Carita in hair dressing salons. -L’Oréal Paris, Maybelline, Garnier, SoftSheen·Carson, Essie, MG, NYX Professional Makeup in mass market. -Vichy, La Roche Posay, Roger&Gallet, and Skinceuticals in pharmacies and drugstores. -Lancôme, Helena Rubinstein, Biotherm, Shu Uemura, Kiehl’s, Giorgio Armani, Cacharel, Ralph Lauren, Diesel, Viktor&Rolf, Clarisonic, Urban Decay, Yue-Sai and YSL in perfumeries and department stores, -The Body Shop in its own stores.
L'oréal Signs an Agreement to Acquire Urban Decay, One of the Fastest

L’ORÉAL SIGNS AN AGREEMENT TO ACQUIRE URBAN DECAY, ONE OF THE FASTEST-GROWING SPECIALTY MAKE-UP BRANDS IN THE USA Clichy 26 November 2012 - L’Oréal today announced the signing of an agreement with Castanea Partners to acquire Urban Decay. Based in Newport Beach California, Urban Decay, created in 1996 by make-up expert Wende Zomnir, has built a reputation based on the concept of “beauty with an edge” and values of femininity and irreverence. The line has star products in the eye category such as the Naked Palette and recently successfully launched its new foundation, the Naked Skin weightless liquid make-up. Urban Decay is popular among the youthful highly-involved cutting-edge consumers who are attracted by the fashion-forward image of the brand. The market for make-up specialist brands represents 44% of the luxury make-up market in the US. In the fiscal year ended in June 2012, Urban Decay recorded net sales of 130 million US dollars. “Urban Decay will beautifully complement L’Oréal Luxe’s portfolio of iconic brands. It is the make-up specialist we needed to fully satisfy young women in search of playful colors and inspiration in selective distribution, at an accessible price point. It is totally additional to our existing propositions and as such it will contribute significantly to the growth of the Division in the years to come,” said Nicolas Hieronimus, President L’Oréal Luxe. Urban Decay is distributed in the key assisted self-service channel which includes among others Ulta and Sephora. It is one of the fastest growing segments in the US luxury retail universe.