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Stora Enso Global Responsibility Report 2012 1 Stora Enso’S Business Areas Global Responsibility Report Stora Enso 2012 Global Responsibility Report Stora Enso 2012 Contents Stora Enso’s Business Areas 2 Message from the CEO 4 Global Responsibility on the map 6 In line with the Global Reporting Initiative (GRI) 8 Guiding our operations A Guiding our operations 9 Governance and management 10 The rules and principles Listening to stakeholders 11 we follow in our work. Materiality review 13 A Targets and performance 14 Business ethics 15 B People 16 A member of global society 17 People Tree plantations and local communities 19 Human resources 24 Looking after the people Global approach to safety 27 who shape our business. Human rights 29 B C Products and innovation 30 Innovation and product development 31 Product labeling and sustainability performance 32 Products and innovation Product safety and hygiene 33 D Responsible sourcing 34 Our sourcing network 35 The sustainability of our Sustainable forestry 36 products and solutions. Paper for recycling 40 C Responsible sourcing of other inputs 41 Pulp procurement 43 E Environment 44 Responsible sourcing Climate actions 45 Energy 48 Environmental impacts from logistics 50 Where our raw materials Water 50 come from. D Emissions to air 52 Waste management 52 Environmental costs, permits and incidents 53 Environment Data by unit 56 External recognition 59 Taking responsibility Supporting the UN Global Compact 59 for the environment and GRI index 60 curbing climate change. E GRI statement 67 Independent Assurance Statement 68 Stora Enso Global Responsibility Report 2012 1 Stora Enso’s Business Areas Stora Enso in brief Stora Enso is the global rethinker of the paper, biomaterials, pack- Stora Enso’s annual production capacity is 5.2 million tonnes of aging and wood products industry. We always rethink the old and chemical pulp, 12.1 million tonnes of paper and board, 1.3 bil- expand to the new to offer our customers innovative solutions lion square metres of corrugated packaging and 6.0 million cubic based on renewable materials. Stora Enso employs some 28 000 metres of sawn wood products, including 3.0 million cubic metres people worldwide, and our sales in 2012 amounted to EUR 10.8 of value-added products. The Group is listed in Helsinki and Stock- billion. holm. Printing and Reading Biomaterials Stora Enso Printing and Reading is a world class responsible supplier Stora Enso Biomaterials offers a variety of pulp grades to meet the of renewable paper solutions for print media and offi ce use. Its cus- demands of paper, board and tissue producers. Pulp, made from tomers – publishers, retailers, printing houses, merchants, converters renewable resources in a sustainable manner, is an excellent raw mate- and offi ce suppliers among others – are served with products that best rial with many different end uses. When Stora Enso starts operating fi t their purpose. The offering includes newsprint, book paper, super its new pulp mill in Montes del Plata in Uruguay in 2013, Biomaterials calendared magazine paper, coated paper and offi ce paper that are will have even wider product offering covering both long and short used for example in newspapers and supplements, books, magazines, fi bre products. The offering will include Northern bleached softwood advertising, note books, art books and in offi ce environment. kraft and bleached hardwood kraft pulp (birch and eucalyptus) – which are used for a variety of paper grades, packaging paperboards and The Business Area’s mission is to inspire the world with sustainable tissue – as well as fl uff pulp for hygiene applications and dissolving paper, as it believes in the power of paper in communication, learn- pulp for the textile industry. ing and creative expression. Printing and Reading is continuously developing its products and service offering with innovative solutions The mission of Biomaterials is to fi nd new, innovative ways to utilise like PrimaPress and Berga Lite that are lightweight papers achieving the valuable raw material, wood while simultaneously running existing greater material effi ciency and lower environmental impacts without pulp and by-products businesses as effi ciently as possible, based on compromising on printing quality. the needs of its customers. Printing and Reading has production facilities mainly in Europe, but Biomaterials operates the Nordic stand-alone pulp mills Enocell and it also has one mill in Brazil and two in China. Three of the 16 mills Sunila in Finland, and Skutskär in Sweden, as well as the joint ventures produce paper based on 100% recycled fi bre. Veracel in Brazil and Montes del Plata in Uruguay with corresponding External sales and operational EBIT* by segments Sales EUR 10 814.8 million Operational EBIT EUR 618.3 million Printing and Reading 43% Printing and Reading 35% Biomaterials 5% Biomaterials 13% Building and Living 15% Building and Living 5% Renewable Packaging 29 % Renewable Packaging 44 % Other 8% Other 3% * For more information see our Financial Report 2012: www.storaenso.com/annualreports 2 Stora Enso Global Responsibility Report 2012 plantations. Biomaterials also run the plantations in Rio Grande do Sul Packaging Solutions products include corrugated packaging for con- in Brazil, the trial plantations in Laos, and the Pulp Competence Centre sumer and transport packages, containerboard, cores and core- and Biorefi nery in Europe. board, paper sacks, and sack and kraft paper. Building and Living Renewable Packaging is expanding in growth markets such as China, Stora Enso Building and Living provides wood-based innovations and India and Pakistan to meet the rising demand in these markets. solutions for everyday living and housing needs. Its product range Renewable Packaging plans to build an integrated consumer board covers all areas of urban construction – from supporting structures to and pulp mill in Guangxi in Southern China. interior design and environmental construction. The further-processed products include massive wood elements and housing modules, wood Renewable Packaging has operations also in Finland and Sweden, components, pellets and a variety of sawn timber goods. Building and and in Eastern and Central Europe. In Southern Europe, it operates Living serves public and private sector customers, such as construc- the Barcelona Mill, which runs solely on recycled fi bre. tion companies, merchandisers and retailers. Other With more than 20 production units in Europe, Building and Living The segment Other includes the Nordic forest equity accounted operates globally with main markets in Europe, Middle East and North investments, Stora Enso’s shareholding in Pohjolan Voima, opera- Africa, and Asia Pacifi c. The products are made of renewable, high- tions supplying wood to the Nordic mills and Group shared services quality European pine or spruce with 100% traceability. With carbon and administration. dioxide stored in the wood products, they offer a truly sustainable alternative for minimising the impact on global warming. Renewable Packaging Stora Enso Renewable Packaging offers fi bre-based packaging mate- rials and innovative packaging solutions for consumer goods and industrial applications. Renewable Packaging operates throughout the value chain, from pulp production to production of materials and packaging to recycling. Consumer Board products cover all major board categories, including liquid packaging boards, food service boards, graphical boards, and carton boards for packaging cosmetics, luxury goods, beverages, chocolates and confectionery. Geographical distribution of external sales and market share Printing and Reading Rest Building and Living Latin Asia of the Asia North Middle Europe America Pacific world Europe Pacific Africa East Geographical distribution Geographical distribution (% of sales) 76 7 11 6 (% of sales) 60 23 89 Market share % 15 6 2 Market share* % 4 * worldwide 2% Biomaterials Rest Renewable Packaging Rest Asia of the Asia of the Europe Pasific world Europe Pacific world Geographical distribution Geographical distribution (% of sales) 70 24 6 (% of sales) 77 15 8 General market share not applicable due to nature of the business. General market share not applicable due to nature of product portfolio. Stora Enso Global Responsibility Report 2012 3 Message from the CEO Dear reader, renewable materials to create value on a global scale. To do this we must make investments in growth markets, while ensuring that our Sustainability reporting is not just about facts and fi gures. It is about existing businesses remain profi table. engaging with you. We did not write this report merely to comply with international standards, or to boast of our successes. We wrote it to tell To support this transformation we took two important steps in 2012 you about our work, our successes and failures, and where we are going. related to our global responsibility work. The global business environment in 2012 was not easy, and we do Firstly, we defi ned a new purpose for the company, along with new not count on it becoming easier anytime soon. I am not only thinking values. We have done this to explain why we exist, and what we are about the turbulent economy. We know that our planet is running out here to do. Our new purpose is to “Do good for the people and the of natural resources, and that climate change is a reality that will shape planet”. If this sounds somehow simple, that is a positive thing. We our future. To succeed in this changing environment, Stora Enso is want our purpose to be simple, down to earth and inclusive. We want going through a transformation into a global company that will use it to be something that each and every one of us at Stora Enso can understand, think and feel. Ultimately, this purpose explains how and why we can succeed in a turbulent world. Our new values are “Lead” and “Do What’s Right”. Our value Lead does not only mean improving our leadership in a business sense. It also expresses our desire to make the world a better place for future generations.
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