Fifth Harmony Rocks Expo

THE OFFICIAL PUBLICATION OF LICENSING EXPO June 11, 2015 Day 3

Breaking News DWA Makes ‘Dino’ Toy Deal Fifth Harmony Rocks Expo DreamWorks Animation has named Mattel as its master toy partner for the new, original series “Dinotrux.” Mattel will construct a robust toy line inspired by the Net ix kids’ series that will feature large-scale characters and hero assortments.

kiWW Marks Show Success kathy ireland WorldWide is celebrating its most proli c Licensing Expo experience Sony Music Entertainment’s pop group Fifth Bay Beach, was held in association with to-date, with a host of deal signings and new Harmony entertained revelers at the annual Endemol Shine Group, sponsored by the partnerships in the books for both the kiWW Licensing Expo All-Industry Opening Night Party, International Licensing Industry and Janet Jackson brands. Tuesday night. Merchandisers’ Association, co-hosted by Sony Claude Ergas, marketing and branding The event, which took place at the Mandalay Music and organized by UBM Advanstar. manger for kiWW, points to the company’s For today’s full Licensing University schedule, turn to p62. continued retail engagement as a key component of its success.

Hasbro’s Jem Takes the Stage Marvel Unveils Captain Build-A-Bear + Care Bears Hasbro is re-introducing its Jem and the America Goods American Greetings Properties and Holograms property in a big way, with a new lm Marvel has lined up a full slate of licensees Build-A-Bear Workshop are pairing to set to debut this year and accompanying special and retailers for Captain America: Civil War, feature the Care Bears brand in Build-A- edition product collections. which will hit theaters May 2016. Bear Workshops for a limited time, The live action lm Jem and the Holograms Categories including apparel, accessories, worldwide promotion. from Universal Pictures will hit theaters Oct. 23 footwear, core toys, sporting goods, consumer The Care Bears collection will be available and is produced under Hasbro’s Allspark Pictures electronics, seasonal, costumes, party goods, at Build-A-Bear Workshops globally banner in conjunction with Blumhouse stationery, food, home furnishings, collectibles beginning in 2016. Productions and Scooter Braun Productions. and more will anchor the extensive product On the product side, retailer Sephora is lineup, which will hit shelves in advance of the planning a collection, Sephora + Jem and the lm’s premiere. Download the Dailies. Holograms, as is Shopbop (apparel, accessories Hasbro, LEGO, Funko, Hot Wheels, Rubie’s

THE OFFICIAL PUBLICATION OF LICENSING EXPO and jewelry), Manic Panic (hair dyes), Integrity Costume Co., Mad Engine, C-Life, Jay Franco, SHOW DAILY JUNE 17, 2014 DAY 1 NFLPI Headlines All- Breaking News Toys (collectible dolls) and IDW Publishing Global Brands Group, Kellogg’s, Hallmark, Hasbro Banks on Monopoly Charm Jewelry Industry Party Tonight Branded toy company Hasbro has wrapped up a jewelry deal for its Monopoly property. NFL Players Inc. is the headline sponsor of the Licensing Expo Alex and Ani will create an expandable 8:00 AM All-Industry Opening Night Party at the Mandalay Bay Beach, wire charm bracelet collection that features tonight. The licensing and marketing arm of the NFL Players 3D Monopoly pieces. The collection will Association, NFLPI delivers access to the inuence, power and include such classic Monopoly icons as the EXCLUSIVE GUIDE TO LICENSING EXPO 2015 JUNE 2015 VOLUME 18 NUMBER 3 personal stories of NFL players. The party is also sponsored by house, car, cat and dog game tokens, derived LIMA® and co-hosted by The Country Music Association, which directly from the game. (comic series). American Greetings and many more are will present Kellie Pickler as the special guest performer. The jewelry will be available this fall. “There is no better event to showcase the full suite of services oered by our organization as we seek to develop new

partnerships with licensees, retailers and our fellow licensors, and THE OFFICIAL PUBLICATION OF LICENSING EXPO to demonstrate how NFLPI can help provide solutions for all types of business situations,” says Steve Scebelo, vice president, licensing and business development, NFLPI. “The Opening Night Party is a particularly ideal opportunity to showcase the powerful draw of access to NFL players.” Not-to-Be-Missed Events: Keynote For the full Licensing University schedule, turn to page 38. Q 8 yerffeJ–.m.a ,grebneztaK feihc evitucexe “Combining the nostalgic pop culture appeal of supporting the lm with new designs, product offi cer and co-founder, DreamWorks Animation (Islander D) Katzenberg, Richie Open Expo King Scores Sweet Deals for Candy Crush The Big Interview Q 2 03: elociN–.m.p ,eihciR rednuof dna Licensing Expo 2014 kicked o yesterday with Digital game “Candy Crush Saga” from gaming company King has creative director, House of Harlow 1960 two presentation events. inspired an assortment of new licensed consumer product deals. (Islander D) Jerey Katzenberg, chief executive offi cer, co- New global partners include Brandmart Group AP for home textile founder and director, products, Air-Val International for fragrances and Spun Candy for DreamWorks Animation, bespoke confectionery; while Commonwealth has signed on for plush and opened the annual event with a keynote address. accessories exclusively in North America and Europe. FOR A SUPER RIDE Katzenberg announced WBCP several consumer product Additional global partners include Bonbon Buddies, Okmno, Simply Jeffrey Katzenberg, Nicole Richie, House of Harlow 1960, and With the Studio’s commitment to 10 DC Comics theatrical releases through 2020, it’s initiatives for the company DreamWorks Animation Tony Lisanti, License! Global the brand with a modern vision of Jem and the developments and retail executions. the dawn of a new licensing super highway for Warner Bros. Consumer Products as it Natural, Strauss and Kervan Gida Sanayi ve Ticaret for confectionery; including the continued revs the engines for Batman v Superman: Dawn of Justice beginning next year. Nestle for ice cream; 5th Sun and Skybrands for apparel; Accessories expansion of the DreamWorks Classics portfolio, moderated by License! Global’s Tony Lisanti, Innovations, Everything Legwear and RXK for fashion accessories; Irene the building of the multi-channel network global editorial director. Plus: AwesomenessTV with the launch of Launched in just 2008, House of Harlow Q Flick Pics: What’s New in the Pipeline Q Special Report: Sports Licensing for cosmetics; Trends for paper products; Sirka for stationery; Easy DreamWorksTV (a daily kid and tween website), 1960 has expanded from a collection of Q Toys ‘R’ Us’ Richard Barry Q AND More than 30 Other Articles Licenses International, Tov Toys and S&P for home décor; Rasta the debut of DreamWorks Press and the costume jewelry to now include apparel, company-wide focus on location-based footwear and accessories available at major Imposta for costumes; and Megabox for mall events. entertainment. retailers and in more than 40 countries. Richie To help facilitate King’s global licensing eorts for “Candy Crush Celebrity and fashion icon Nicole Richie, whose will look to expand her brand to categories such brand House of Harlow 1960 has taken o in as infant/children clothing and accessories and Saga” and its other casual gaming properties, the company has lined up recent years, participated in The Big Interview, homewares. a network of agents including Striker Entertainment (U.S. and Canada), Tycoon Enterprises (Latin For today’s full Licensing University schedule, turn to page 38. America, excluding Argentina and Brazil), Tycoon 360 (Brazil), IMC (Argentina), Mediogen (Israel), Holograms, we’re thrilled to introduce this brand New activities and unique consumer Sinerji (Turkey), Pacifi c Licensing (Southeast Asia), Wild Pumpkin (Australia), PPW (Greater China) and Woozclub (Korea). Activision Constructs More Call of Duty Activision is expanding on its existing dierent and special,” says Vic Bertrand, chief partnership with MEGA Brands for additional innovation offi cer, MEGA Brands. “We are Call of Duty construction sets. proud to be a part of the Call of Duty collector Building on the initial adult-centered construction sets, this exciting premium product construction collection launched last fall, line that allows adult collectors and savvy Activision and MEGA Brands will introduce builders to experience the franchise in a whole an additional 14 products from dierent way.” the Call of Duty property, According to Activision, the including content from “Call of construction sets are faring well at Duty: Ghosts.” retail. Initially launched as a line “Call of Duty is a cultural of 13 collectible products in phenomenon. To do justice to October 2013, the sets have to a new audience around the world and tell a marketing initiatives are also planned, including this amazing franchise, we exceeded sales targets by 250 needed to create something truly percent in less than six months. fresh story that will resonate with fans of all a celebration of Captain America’s 75th ages,” says Simon Waters, general manager and anniversary, an expansion into healthy living Via the NOOK Reading™ App senior vice president, entertainment and and travel and more. Additional partners will be Details at LicenseMag.com licensing, Hasbro. announced throughout 2015 and 2016.

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