Consumer Information in the Electronic Media: Neutral Information, Advertising, Selling
DOCUMENT RESUME ED 278 367 IR 012 478 AUTHOR Sepstrup, Preben; Olander, Folke TITLE Consumer Information in the Electronic Media: Neutral Information, Advertising, Selling. WorkingPaper No. 4. INSTITUTION Aarhus School of Business Administration & Economics (Denmark). PUB DATE Aug 86 NOTE 61p.; For a related report, see ED 268 981. AVAILABLE FROMDepartment of Marketing, Aarhus School of Business Administration & Economics, Ryhavevej 8, DK-8210 Aarhus V, Denmark (free). PUB TYPE Information Analyses (070)-- Viewpoints (120) -- Reports - Descriptive (141) EDRS PRICE MF01/PC0-3 PIus Postage. DESCRIPTORS Advertising; Behavior Theories; *Consumer Education; Databases; Developed Nations; Foreign Countries; *Information Dissemination; *InformationTechnology; Interviews; Literature Reviews; Media Adaptation; *Policy; *Videotex IDENTIFIERS *Consumer Information; *Consumer Organizations; Nordic Countries; United Kingdom; UnitedStates; West Germany ABSTRACT This paper presents a self-containedsummary in English of the results of a research projectconducted for the Nordic Council of Ministers to define problems,advantages, and disadvantages of the electronic disseminationof information for consumers, and to determine whether consumer organizationsshould adapt their information activities andconsumer policies to suit developments in information technology. TheIntroduction and Chapter 1 provide background informationon the project, and Chapters 2 through 6 contain detailed documentation of electronicdata mediateletext, cabletext, and videotex--andother
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