ASVA Visitor Trend Report, January 2015 Dashboard Summary, January 2015

Usable data was received from 170 sites. The total number of visits recorded in January 2015 Scotland Total Visitor Numbers was 973287; this compares to 989474 in 2014 and indicates a decrease of -1.6%. Excluding Country Parks Month of January 973,287 -1.6% q ASVA's Commentary and Observations for January 2015 Year-to-Date 973,287 -1.6% q January 2015 shows a decrease of -1.6% (excluding Forest, Regional and Country Parks) compared to January 2014. (January 2014 showed an increase of 4% over 2013.) Two of the country’s largest sites reported substantial decreases which will have contributed to the downturn: Including Country Parks Month of January 1,476,493 -5.5% q - Kelvingrove (-45%) in 2014 the hugely popular Jack Vettriano exhibition was still running. - National Museum of Scotland (-14%) some galleries are closed as part of a redevelopment of the Per Region museum due to open in 2016 and this has impacted on regular repeat visitors. This report was Northern Scotland 51,108 6.7% p produced for ASVA by Despite the overall decrease almost 55% of respondents noted an increase. A number of larger sites noted an increase Eastern Scotland 586,868 4.8% p which will have helped mitigate the decrease – Edinburgh Castle (9%), Glasgow Cathedral (89%),McManus Galleries (17%), Southern Scotland 30,469 -13.2% q Royal Botanic Gardens Edinburgh (25%), Scottish National Gallery (28%), Scottish National Portrait Gallery (54%), St Giles Western Scotland 808,048 -12.2% q Cathedral (24%) and St Mungo Museum (48%). Sites in the City of Edinburgh show a collective increase for January of 4% and represent 53% of all visits recorded during the month. Per Attraction Category The published calculations only include sites where there is data for both years. Because of the collation of data and publication of the annual report, this report for January is later than normal, hence limited time to chase ‘missing data’ Heritage/historic which will be done in future months to maximise comparable data. property/stately 159,162 11.1% p house Weather Museums & Galleries 536,990 -5.2% q Zoo/wildlife/safari 38,692 -10.2% q For much of the month, Scotland was wet and windy with average rainfall 142% above the Scottish average for the month, park/aquarium this was more pronounced in the west. The middle of the month saw stormy conditions dominate with rain falling as snow Sports & activities 9,780 4.3% p on higher ground. Once again, Scotland had the coldest spot in the UK, Loch Glascarnoch (-13.7C on the 19th), the wettest, Forest park/regional 503,206 -12.3% q Achnagart (77.4mm on the 12th) and the windiest, Stornoway Airport (113mph on the 9th). park/country park Gardens 36,067 21.1% p Science Centre 45,404 -11.1% q Distillery/whisky 27,616 -5.4% q related Visitor Centre 81,094 5.0% p Boat Trip/Marine 2,786 9.7% p Spend per Other 35,696 -4.0% q Ticket SPV1 Retail SPV Catering SPV ticket sold2

5.59 (55) 10.23 (22) 1.12 (56) 1.35 (5) 2.1% p 1.9% p -10.8% q 25.4% p

For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2

Year-on-Year

Visitor Numbers Visitor Numbers

-1.6% q

Month

3,840,140

989,474

973,287

3,225,933

Latest

2,406,283

2,220,719

2,338,837

2,052,959

2,018,242

1,411,180

1,363,347

1,156,595

1,131,847 973,287

Jan 15 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15

Additional Comments

Auchindrain Between November and March our main visitor facilities are closed, but we welcome any hardy Ticket SPV Retail SPV Catering SPV Ticket Spend

out-of-season visitors free of charge, whilst we are present for maintenance work. 2.1% p

£5.59

Camera Obscura and World of We ran a Toddler Fest event for a week during January which had a hugely positive impact on visitor £5.47 Retail Spend Illusions numbers. The shop was closed from 26th January into the beginning of February for a refit, -10.8% q resulting in a substantial loss of shop sales. Catering Spend

Camperdown Wildlife Centre The introduction of the new event, Wildlights has increased the visitor figures throughout the winter period, 25.4% p

a time when the Centre is usually quiet.

£1.35

£1.25 £1.12 Chatelherault Country Park Strong winds and heavy rain throughout most of January which may have contributed to a decline in visitors. £1.08

Edinburgh Bus Tours Good start to the year, return to Waverley Bridge has been a factor as last year we were positioned on Hanover Street. Jan 15 Jan 14

Highland Wildlife Park Our main cafe has been closed for refurbishment since November 2014. We hope to have this up and

running soon. The park was closed fully for 2 days due to severe snow conditions and 2 part days. £10.23 Landmark Forest Adventure Only partly open due to deep snow. £10.05 Spend per Park ticket sold Mugdock Country Park Burns events brought in additional footfall in a normally quiet month. 1.9% p

New Lanark World Heritage Adverse weather was experienced at the start of January which may have had a detrimental affect on Site visitor numbers. The Prestonpans Tapestry opened on 27th January.

Scottish National Gallery Overall, our January figures have been decent. We are up 5% against forecact and up 22% against January figures for last year.

______1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. Jan 15 Jan 14 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3

Site-specific report January 2015

u Responses for January 2015 were received from 170 sites. u 17 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 16 sites have not submitted results this month last year and thus do not appear in the tables below.

January January 2015 2014 Y-o-Y 2015 2014 Y-o-Y Aberdour Castle 309 273 13% Dunstaffnage Castle 189 111 70% Aberlour Distillery 98 83 18% Edinburgh Castle 50723 46372 9% Almond Valley Heritage Trust 6273 2955 112% Edinburgh Zoo 20557 24265 -15% Arbroath Abbey 205 180 14% Elgin Cathedral 158 66 139% Argyll's Lodgings 1224 855 43% FC Scotland - Glenmore Visitor Centre 4426 2406 84% Black House 12 38 -68% FC Scotland - Glentress 12263 12548 -2% Blackness Castle 496 548 -9% FC Scotland - Kirroughtree Visitor Centre 3162 3224 -2% Blair Athol Distillery Visitor Centre 716 1438 -50% FC Scotland - Glentrool Visitor Centre 843 992 -15% Bothwell Castle 235 286 -18% FC Scotland - The Lodge Forest Visitor Centre 1860 4092 -55% Broughty Castle Museum 1108 839 32% Fort George 374 520 -28% Caerlaverock Castle 510 527 -3% Gallery of Modern Art 36455 39759 -8% Calderglen Country Park 41470 55367 -25% Glasgow Cathedral 5738 3031 89% Callendar House 1175 1177 0% Glasgow Museums Resource Centre 1068 1117 -4% Camperdown Wildlife Centre 1971 874 126% Glasgow Science Centre 21162 21699 -2% Caol Ila Distillery Visitor Centre 92 57 61% Glen Ord Distillery Visitor Centre 463 337 37% Cardhu Distillery Visitor Centre 84 52 62% Glencoe 142 326 -56% City Art Centre 3741 6268 -40% Glenkinchie Distillery Visitor Centre 1944 1130 72% Clyde Muirshiel - Castle Semple Country Park 17628 20132 -12% Greenbank Garden 94 867 -89% Clyde Muirshiel - Greenock Cut Visitor Centre 2800 3414 -18% Highland Wildlife Park 2544 3717 -32% Clyde Muirshiel - Lunderston Bay 11175 11576 -3% Huntingtower Castle 221 151 46% Clyde Muirshiel – Muirshiel Country Park 2153 2234 -4% Huntly Castle 116 83 40% Clydebank Museum and Art Gallery 2711 2355 15% Inveresk Lodge Garden 53 17 212% Clynelish Distillery Visitor Centre 73 92 -21% Iona Abbey 19 114 -83% Craigmillar Castle 745 692 8% Jacobite Cruises Ltd 2786 2540 10% Crathes Castle, Garden & Estate 337 335 1% Jedburgh Abbey 225 236 -5% Culzean Country Park 1589 2218 -28% Johnstons of Elgin 10866 10677 2% Dallas Dhu Distillery 63 49 29% Kelvingrove Art Gallery and Museum 47214 85343 -45% Dalwhinnie Distillery Visitor Centre 1493 940 59% Lagavulin Distillery Visitor Centre 106 71 49% David Livingstone Centre 62 411 -85% Lauriston Castle 2391 3177 -25% Dewar’s Aberfeldy Distillery 741 447 66% Linlithgow Palace 1434 1364 5% Dirleton Castle 570 460 24% Malleny Garden 22 42 -48% Discovery Point 1625 1372 18% Mclean Museum & Art Gallery 2210 2502 -12% Doune Castle 1134 896 27% Mcmanus Galleries 11686 9972 17% Drumpellier Country Park 52656 66836 -21% Melrose Abbey 460 374 23% Dryburgh Abbey 262 244 7% Mills Observatory 809 977 -17% Dumbarton Castle 292 300 -3% Museum of Childhood 8564 8104 6% Dumfries Museum & Camera Obscura 770 1229 -37% Museum of Edinburgh 4428 3319 33% Dunblane Cathedral 810 704 15% National Mining Museum Scotland 3513 3340 5% Dundee Science Centre 3131 2683 17% National Museum of Flight 915 1112 -18% Dunfermline Palace 273 264 3% National Museum of Rural Life 3805 4175 -9% 4

January January 2015 2014 Y-o-Y 2015 2014 Y-o-Y National Museum of Scotland 101189 117909 -14% The Burrell Collection 8943 11547 -23% National War Museum 26396 25069 5% The Famous Grouse Experience 2124 3151 -33% The Nelson Monument 415 689 -40% The Glasgow School of Art 146 897 -84% Nevis Range 9638 9055 6% The Museum of the University of St Andrews 910 755 21% New Lanark Visitor Centre 1587 1851 -14% The People's Palace Museum 17822 19014 -6% New Lanark World Heritage Site 14572 15900 -8% The Scotch Whisky Experience 15421 17258 -11% Oban Distillery Visitor Centre 711 462 54% The Scottish Parliament 21490 19020 13% Our Dynamic Earth 21111 26695 -21% The St Mungo Museum of Religious Life And Art 7305 4932 48% Palacerigg Country Park 21815 28042 -22% The Willow Tea Rooms 7543 8196 -8% The People's Story 2492 3319 -25% Tomatin Distillery Visitor Centre 518 377 37% Pitmedden Garden 9 60 -85% Tormiston Mill 75 98 -23% Pollok House 2547 2953 -14% Tullibardine 110 815 -87% Provand's Lordship 3722 2898 28% Urquhart Castle 4486 4296 4% Queensferry Museum 272 222 23% Verdant Works 420 432 -3% Riverside Museum 51022 48345 6% Writers Museum 2159 2124 2% Robert Burns Birthplace Museum 19969 19197 4% Robert Burns Centre 1818 2331 -22% Robert Burns House 755 929 -19% Rosslyn Chapel 3954 4313 -8% Rothesay Castle 70 53 32% Royal Botanic Garden Edinburgh 35889 28786 25% Royal Lochnagar Distillery Visitor Centre 342 293 17% Scotland Street School Museum 3684 3228 14% ScotlandsPeople Centre 1071 1187 -10% The Scott Monument 1645 1155 42% Scottish Fisheries Museum 4377 3655 20% Scottish National Gallery 75663 59175 28% Scottish National Gallery of Modern Art 18776 22701 -17% Scottish National Portrait Gallery 27427 17814 54% Scottish Seabird Centre 10876 12468 -13% Skara Brae 219 195 12% Stirling Smith Art Gallery and Museum 2688 2939 -9% St Andrews Castle 1630 914 78% St Andrews Cathedral 798 458 74% St Giles' Cathedral 46916 37893 24% St Vigeans 2 3 -33% Stirling Castle 9563 9732 -2% Strathclyde Country Park 323851 351089 -8% Strathisla Distillery 29 13 123% Sweetheart Abbey 48 55 -13% Talisker Distillery Visitor Centre 971 830 17% Tantallon Castle 903 729 24%