http://kbsworld.kbs.co.kr/24 http://kbsworld.co.kr KBS WORLD PROFILE 2016-2017 KBS Headquarter, 359 Yeouidaebang-ro, Yeongdeungpo-gu, Seoul KOREA 150-914 KOREA Seoul Yeongdeungpo-gu, Yeouidaebang-ro, 359 Headquarter, KBS Business Channel TV Information Contact Sales KBS WORLD TV CHANNEL ENTERTAINMENT 24-HOUR FAMILY Baik Heum Seong Yun Won-Joo Global Ads China) 100020, Beijing, District, Chaoyang Road, Zhong Dongsanhuan No.9, Tower, Full (1103, China KBS Park Yu-Kyeong China. in World KBS of distribution the handles KBS, of office arepresentative China, KBS China USA) 90005, CA Angeles, Los Floor 4th Drive Kingsley South (625 America KBS An Jung-Mun Americas. the in videograms and right TV World, KBS of distribution the handles KBS, of affiliate an America, KBS America JAPAN) 107-0052, Tokyo, Minato-Ku, Akasaka, 5-5-13 Floor, 5th Building (Shuzan Japan KBS Lee Ho-Kyeong Japan. in World KBS of distribution the handles KBS, of affiliate an Japan, KBS Japan Lee Jung-Min Baik Seong-Heum Yun Won-Joo Geum Dong-Seol Sung Tae-Ho Manager Manager Senior China KBS America KBS Japan KBS Manager Channel Manager Channel Manager Channel Senior Manager Channel Senior (Marketing) Director Deputy [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] +82 2 781 3624 2781 +82 3626 2781 +82 1501 8591 10 +86 1111 739 +1 213 7791 33568 +81 3629 2781 +82 3624 2781 +82 3626 2781 +82 3625 2781 +82 3621 2781 +82 KBS WORLD PROFILE 2016-2017 30 28 26 24 22 20 19 16 14 12 10 08 06 04 Overview CONTENTS KBS WORLD PROFILE 2016-2017 Programs Schedule KBS World Latino KBS World 24 KBS World ConductaSurvey KBS World ViewersRating&NScreen Program |Variety Shows Program |Culture&Documentary Program |Drama Program |Music KBS World GlobalNetwork2 KBS World GlobalNetwork1 Channel Profile&Highlights About KBSWorld CONTENTS 02 03 KBS WORLD PROFILE OVERVIEW 04 05

OVERVIEW TERRESTRIAL TV

CABLE TV

KBS initiated the country's first radio broadcasting service in KBS has long been a leader in the development of the broadcasting CHANNELS culture of the nation. As the public service broadcaster of Korea, 1924 KBS has undertaken initiatives at technological turning points while providing a communication channel for diverse views. Commenced Korea's first television broadcasting service in 1961 In the multi-channel digital broadcasting environment, a number of broadcasting channels are available, making the social role of public First broadcasting HD programs in broadcasting ever more important.

2001 With the digitalization of terrestrial television and the changes in the KBS completed the transfer to digital broadcasting in digital media environment, KBS strives to connect with the audience through the production of audience oriented, high-quality public TERRESTRIAL DMB 2012 services.

KBS initiated the country's first radio broadcasting service in 1927 and Gross revenue 1.594 trillion won commenced Korea's first television broadcasting service in 1961. First 2015 broadcasting HD programs in 2001, KBS completed the transfer to digital broadcasting in 2012. RADIO INTERNATIONAL BROADCASTING

KBS headquarters are located in the Yoido district of Seoul. There TV 1 Radio are 18 regional stations and 11 overseas bureaus as well as eight RADIO subsidiary companies such as KBS Media, which manages the local Happy FM

and global marketing of KBS content. Voice of Love

Global Korean Network

Classic FM

Cool FM KBS WORLD PROFILE ABOUT KBS WORLD 06 07

About KBS WORLD

KBS World is a 24-hour family entertainment channel provided by KBS, the flagship public service broadcaster in Korea. KBS programs broadcast on KBS World a mere 2 weeks after their first-run in Korean terrestrial channel. With 100% original programming by KBS, the channel broadcasts in along with multilingual subtitles. Currently available for 58 million households within 100 countries and for over 1700 hotels in 46 countries, KBS World is the definite source to feel, enjoy, and learn Asian culture.

KBS World promises to do its best to bring pleasant and informative programs to the viewers. Always enjoyable TV, it is KBS World! KBS WORLD PROFILE CHANNEL PROFILE & HIGHLIGHTS 08 09

Channel Profile Channel Highlights

Drama: Key Driver of KBS World dramas distinguish themselves through various themes, dynamic storylines and the presence of renowned celebrities. Highly LAUNCHED ON JULY 1, 2003 appreciated among Asian audiences, KBS dramas bring heartwarming stories of life, love, and family.

Entertainment: Recharge Yourself with Wholesome Laughter Korea’s most loved entertainment programs have gathered! KBS World offers enjoyable entertainment programs including K-Pop music shows, comedy skits, and infotainment programs. Viewers will meet the most up- to-the-minute trends in Korea through KBS World’s total entertainment programs.

NUMBER OF HOUSEHOLDS LANGUAGE/SUBTITLE : Korean Language Approx. 58 million (as of 2016) English (Approx. 95% of programs), Chinese (27%), Malay(10%) Documentary: New Paradigm of Documentaries * Japanese, Spanish, Vietnamese and Indonesian subtitles Diverse, useful and enjoyable! KBS World provides the latest and highly are also in service informative documentary programs. KBS documentaries bring in-depth

FRESH HOURS : 48% PROPORTION OF CONTENT TYPE information on health, environment, social and cultural topics. Find vivid 40% of Drama, 46% of Kpop and Entertainment shows nature and experience passionate lives on KBS World documentaries. 10% of Culture & Documentary 4% of Newscast

BROADCAST HOURS : 24 HOUR / 7 DAYS COUNTRIES DISTRIBUTED KBS world is available in 100 countries; USA, China, Japan, other Asian countries, Europe, CIS, Middle East, Latin America, Africa, and even in Antarctica KBS WORLD PROFILE KBS WORLD GLOBAL NETWORK 1 10 11 GLOBAL NETWORK

KBS World Viewer by Continents (Q1, 2016) Growth of KBS World Global Network Area Country Households As of April, 2016 USA 9,078,000

Major Foothold Country Japan 4,436,000 11 39 53 68 71 71 73 78 88 96 100 Countries China APSTAR-6 (Hotel, Foriegn Residence)

Asia (include Japan) 16 Countries 15,752,000

Europe / CIS 34 Countries 14,170,000

2015 Arab 22 Countries 20,000,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2016 North, Middle & South America (include USA) 12 Countries 8,793,000 4.5 million 32.1 million 35.1 million 44.3 million 44.2 million 44.7 million 49 million 50 million 52 million 54 million 58 million Households Africa, Oceania 16 Countries 155,000 Total 100 Countries 58,870,000

* Hotel - 46 Countries 1,722 Hotels KBS WORLD PROFILE KBS WORLD GLOBAL NETWORK 2 12 13 ASIA PARTNERS GROWING NETWORK USA PARTNERS Growth of KBS World Global Network After launching of KBS World TV channel in 2003, it has been expanding its global network. KBS World is recognized as Asia's top family entertainment channel. KBS World is available in 100 countries around the world.

Japanese Network Platform Company Households Note Cable J:COM and 58 Companies 3,141,900 Entered Japan Major Cable TV Satellite SkyPerfec Tv (DTH) 424,600 Broadcasting Entered the whole Japan area IPTV NTT, KDDI, Softbank 870,100 Entered Japan 3 Major IPTV Total 4,436,600 Chinese Network Platform Area Entered Hotel Viewer Rooms Beijing Hotel 40, etc 16 17,483 Shanghai Hotel 17, etc 9 7,839 Satellite Shandong Peninsula 50 12,456 (APSTAR6) Liaoning 92 22,681 etc 258 79,146 Total 482 139,605

KBS World Global Major Partners Country Platform Channel# Country Platform Channel# J:Com Ch 756 Direct TV Ch 2082 Japan USA SkyPerfect TV Ch 791 Time Warner Ch 159 EURO PARTNERS SingTel Ch 523, 606 France Orange Ch 545 Singapore StarHub Ch 115 Turkey Turksat Ch 84 Malaysia Astro Ch 391 Poland NC+ Ch 143 Thailand TrueVisions Ch 144 UAE Etisalat Ch 872 Indonesia Indovision Ch 68 India Big TV Ch 255 Philippine Sky Cable Ch 75 Vietnam VTVcap Ch 34 Hong Kong now TV Ch 559 Mongolia Sansar CATV Ch 10 Macau Macau Cable Ch 180 Australia Fetch TV Ch 827 KBS WORLD PROFILE PROGRAM | MUSIC 14 15

KBS is always with the audience As a major public broadcaster in Korea, KBS provides cutting-edge MUSIC viewing experiences with quality programs and strong TV contents.

Music Bank Yu Huiyeol's Sketchbook 2

Genre : Music Genre : Music Genre : Music & Variety Premiere on KBS World : 2004. 05 Premiere on KBS World : 2009. 05 Premiere on KBS World : 2011. 12

The best tunes in Korea! the most sensational This is where you can enjoy the energetic The true classic of the century is born again! The music show on TV satisfies all your senses! performances of talented musicians and their legendary classic which is reinterpreted by the best Fantastic performances and Awe-inspiring harmony sweet, friendly conversations. It's a relaxing idol groups in Korea & their incredible singing skills by the nation's top musicians! Follow the latest and pleasant gift for you after a long hard which was yet to be spotted! The idols who sing the trend in the Korean music scene through the day. Enjoy a night of delightful music and legend! The heart-moving moments that transcends K-chart, a summary of the week's hottest songs. conversation at "Yu Huiyeol's Sketchbook" generations, don't miss their beautiful competition! Always With Our Audience KBS WORLD PROFILE PROGRAM | DRAMA 16 17 DRAMA

Descendants of the Sun

Genre : Drama Cast : Song JoongKi, Song HyeKyo, , Kim JiWon Premiere on KBS World : 2016. 03

Healing Romance set in beautiful Southern Country's nature. Believing in love, not in miracle, they try to make a miracle from their love. Here goes the story of the heroes in our mind.

My Lawyer, Mr. Joe The Master of Revenge Moonlight Drawn by Clouds

Genre : Drama Genre : Drama Genre : Drama Cast : Park Shinyang, Kang Sora, Ryu Suyoung, Park Solmi, Kim Dongjun Cast : Chun JungMyung, Cho JaeHyun, Lee SangYeob, Jeong Yumi Cast : Park BoGum, Kim JiWon, SungJae Premiere on KBS World : 2016. 04 Premiere on KBS World : 2016. 05 Premiere on KBS World : 2016. 08

Joe Deulho used to be a star prosecutor but cannot ignore the There is someone who steals another person’s name. This This drama is about a crossdressing heroine who gives corruption at his workplace. Reporting it, he ends up losing man steals his name as well as his life. Because of him, out love advice posing as a man, and somehow ends up everything he has. However, instead of giving up, he rebuilds his every tragedy begins. And, there is someone who throws as a eunuch serving under the crown prince, leading to life and tries hard to become a lawyer to protect the poor. What his name away. This man puts his name out of his mind to hijinks, friendship, and love. hardships would Mr. Joe face while fighting for justice? fight against a monster who takes away his father’s name and life. KBS WORLD PROFILE PROGRAM | DRAMA PROGRAM | CULTURE & DOCUMENTARY 18 19 CULTURE & DOCUMENTARY

Uncontrollably Fond My Neighbor, Charles Wook’s Food Odyssey

Genre : Drama Genre : Variety Genre : Documentary Cast : Kim WooBin, Suzy Premiere on KBS World : 2015. 03. 11 Premiere on KBS World : 2015. 04. 27 Premiere on KBS World : 2016. 06

Foreigners, leaving their homelands behind, have come Escaping from existing cooking shows which mainly Hwarang: The Beginning 'Uncontrollably Fond' is a love story of a man and woman all the way to new country, .The real stories introduce recipes, this new type of foodmentary(food + Genre : Drama who meet again after they broke up in the past. The man, Cast : Park Seo-joon, Go Ara, Park Hyung-sik and Choi Minho of foreigners who challenge themselves to survive in documentary) program includes specialized story & plot Premiere on KBS World : 2016. 11 in the presence of his death, decides to make her life Korean society will be unfolded! and also colourful images of food. better as he destroyed it. Their romance will have you "Hwarang: The Beginning" also known as “Flower seek comfort, recovery, and hope in love. Knights: The Beginning” will tell the story of Hwarangs’ (an elite group of male youth in during the Kingdom of Silla) passion, love, and growth in the capital of Silla. New Paradigm of Documentaries KBS WORLD PROFILE PROGRAM | VARIETY SHOWS 20 21 VARIETY SHOWS

Beauty Bible 2016 S/S

Genre : Variety Premiere on KBS World : 2016. 04

"Beauty Bible 2016 S/S" came back with new MCs and better contents. One of the fashion icon Jessica, former "Girls Generation" member and JaeKyung() are new beauty editors to introduce a variety of features with recognized beauty and fashion trend setters. These 2MCs as well as fashion leaders will new weekly beauty magazine.

Talents For Sale Two Days and One Night The Return of Superman The Gag Concert

Genre : Entertainment Genre : Variety Genre : Variety Genre : Comedy Premiere on KBS World : 2016. 05. Premiere on KBS World : 2008. 04. Premiere on KBS World : 2013. 12. 15 Premiere on KBS World : 2003. 07.

'Talents For Sale' is an entertainment program, featuring Two-day road trip to the beautiful spots in all the corners Fathers may not be perfect.. but that's alright if they The Power of Stand-Up Comedy! 'Gag Concert' delivers hot stars who contribute their talents on stage. It's more of Korea! Instead of fancy studio, this on-the-road reality aren't perfect! There's nothing like a father's love to the most up-to-date source of and fun to you. like a TV network except that it sells show takes place in the rural sides. You can meet the boost our spirits. The fathers who used to spend all their Composed of many short sections, the program draws celebrities' talents. welcoming smiles of our neighbors and the beautiful time working have returned home on 'The Return of laugh and smile from viewers. nature that cleanse our eyes. Superman'. Recharge Yourself with Wholesome Laughter KBS WORLD PROFILE KBS WORLD VIEWERS RATING & N SCREEN 22 23 SNS Network KBS World Viewers Rating & N Screen Channel Promotion 300,000 ANYTIME & ANYWHERE 2,690,000 INTERACT WITH VIEWERS YouTube Live Streaming weibo

KBS World

Service Provider 1 Ranking 8 Ranking J:COM KBS World Channels Channels 53 183 TOTAL million S ervice Provider 6.3 StarHub 1,090,000 Japan Singapore 800,000 viewers Source : J:COM / Jan 2014 Source : TNmS Multimedia / May 2015

KBS World

Service Provider 35 Ranking 36 Ranking Truevisions KBS World 1,550,000 148 Channels 117 Channels As of April, 2016 Service Provider Astro Thailand Malaysia Source : AGB Nielsen Media research / Mar 2014 Source : AGB Nielsen Media research / Mar 2014

KBS World

Service Provider 37 Ranking 33 Ranking Sky Cable KBS World 85 Channels 114 Channels KBS World SNS Service Provider KBS World interacts with viewers by communicating through social networking services and such as Twitter, Facebook, YouTube and Line Indovision Philippines Indonesia and more. In order to meet the needs of audiences, KBS World updates the program highlights in real-time. This two-way communication is Source : TNmS Multimedia / Oct 2012 Source : Indovision / Jan 2014 paying off since we get direct feedbacks from viewers.

KBS World Web Service Smart Mobile Application Service

- Hompage (kbsworld.co.kr) - YouTube (Worldwide) - YouTube Channel (www.youtube.com/kbsworld) - My K (Domestic) - Mobile Web Page (m.kbsworld.co.kr)

- KBS World App KBS WORLD PROFILE KBS WORLD CONDUCT A SURVEY 24 25

KBS SOCIAL NETWORK SERVICE & SNS AUDIENCE KBS World conducted '2015 KBS World Viewers Survey' The survey took place between April & May for 27 days through online platforms and 12,100 people from 119 nations in Asia, America, Europe and Africa participated. The result is analyzed as a marketing resource to provide COMMUNICATION better services by understanding content consumption behaviors, access, favorite programs and genre.

✽ Main TV Channel to Watch Korean Programs ✽ Main Online Website to watch Korean Programs ✽ The Most Watched Programs

KBS WORLD TV Music Bank 4,770 15.6% 85.7% 42.5% CJ channel M, 26.1% Sony ONE TV The Return of Superman 4,398 14% 3.6% Who Are You 3,640 11.6% 12.7% Others Arirang TV 10.6% The Producers 2,658 8.4% 5.5% 5%

Turner Oh!K, Orange Marmalade 2,042 6.5% YTN WORLD 0.2% 8.1% Survey Participants : 12,100people from 119 nations. Female : 90.1%, Teens: 45.2%, 20s’ : 42.8%

✽ KBS World Watching Hours Per Day ✽ Frequency of Watching KBS World ✽ Main Reasons for watching KBS World

To See Korean Variety Programs 31.6% 30 1% less th minutes ~ 1hour 11. an once a mo % To See Korean Dramas nth 3.5 27.6 % 3~4 hours 11.3% once a month 5.6% To See K-pop Programs % 2~3 hours 14.3% 22.4 once a week 2% 19. etc 1~2 ho 18.2% % urs 3-4 times a wee 8.3 8% les .9% k 29. To Learn About Korea s than 30 minutes 21 5.9%

every da % To See Korean Celebrities over 4 hours 22.8% y 41.9 4.0% KBS WORLD PROFILE KBS WORLD 24 26 27

KBS World http://kbsworld.kbs.co.kr/24

KBS World 24 is KBS’s 24-hour/7 days news/documentary channel launched in July 1, 2014. Differentiated from KBS World, it is all-news channel that brings you the latest news and high-quality documentaries from Korea. KBS World 24 aims to be the leading premium channel that enriches the life of overseas Koreans with the most influential and trusted news and factual programs including , which have presented a new perspective into our everyday lives.

WORLD 24 GLOBAL

People can watch KBS World 24 on AppleTV(KORTV App), Youtube(youtube.com/kbsworld), New Zealand IPTV, WPVN(Chicago digital terrestrial channel). KOREAN TV

KBS World 24 has been highly acclaimed and achieved the highest viewer rating among the Korean channels of Apple TV and New Zealand IPTV. NETWORK KBS WORLD PROFILE KBS WORLD LATINO 28 29

KBS World

KBS World Latino ha sido lanzado oficialmente el 1 de noviembre! ¡En este canal, se transmitirán los doramas, shows de música y entreteniemnto más populares! ¡Lo mejor de todo, es que está subtitulado 100% al español y con algunos programas doblados al español!

KBS WORLD LATINO

GLOBAL KOREAN TV NETWORK KBS World Latino channel broadcasts our most popular K-dramas, K-Pop shows, Entertainment/Variety Shows, & more! Best of all, it has 100% Spanish subtitles and even Spanish dubbed programs!

La lista de programación : http://bit.ly/1EnupNd KBS WORLD PROFILE PROGRAMS SCHEDULE 30 31 PROGRAMS SCHEDULE Spring 2016

S S HK P Mon Tue Wed Thu Fri Sat Sun T S S S HK P Mon Tue Wed Thu Fri Sat Sun T S 00' Ⓛ 00' Ⓡ 00' Ⓛ 00' Ⓛ 6 5 23 KBS News Plaza 6 KBS News 9 KBS News 9 9 20 14 9 30' Ⓡ 30' Ⓡ 30' Ⓡ 30' Ⓡ 30' Ⓡ 20' Ⓡ 20' Ⓡ Beauty Bible 2016 S/S Food Odyssey K Star Report My Neighbor, Charles Entertainment Weekly The Return of Superman 50' Ⓡ 50' Ⓡ 50' Ⓡ A Beautiful Mind Descendants of the Sun 20' Ⓡ 20' Ⓡ A Beautiful Mind The Master of Revenge 7 6 24 Gag Concert - Best 7 10 21 15 30' Ⓡ 30' Ⓡ 10 Music Bank A Beautiful Mind Descendants of the Sun 30' Ⓡ 30' Ⓡ 30' Ⓡ 30' Ⓡ 00' Ⓡ 00' Ⓡ 40' Ⓡ 40' Ⓡ 11 22 16 Marry Me, Mary! Descendants of the Sun 11 Cool Kiz On The Block Welcome Show Happy Together Beauty Bible 2016 S/S 40' Ⓡ 40' Drama Special Music Bank Entertainment Weekly 30' Ⓡ 8 7 1 8 10' Ⓡ 10' Ⓡ 10' Ⓡ 10' Ⓡ 10' Ⓡ Safety First! 12 23 17 12 50' Ⓡ 50' Ⓡ 50' Ⓡ 50' Ⓡ Descendants of the Sun KBS World Highlight Hello Counselor Cool Kiz On The Welcome Show Happy Together 40' Ⓡ The Promise The Promise The Promise 00' Ⓡ Block 10' Ⓡ 9 8 2 9 Safety First! 20' Ⓡ The Wonders of Korea 30' Ⓡ 30' Ⓡ 30' Ⓡ Let's Go! 20' Ⓡ My Neighbor, Charles 1 24 18 1 The Day The Sun Rises The Day The Sun The Day The Sun Dream Team 2 Beauty Bible 2016 S/S Rises Rises 30' Ⓡ 30' Ⓡ 30' Ⓡ 30' Ⓡ 10' Ⓜ 10' Ⓡ 10' Ⓡ 40' Ⓡ 20' Ⓡ Five Enough Drama Special Let's Go! The Return of 10 9 3 My Neighbor, Charles 10 KBS World Highlight Dream Team 2 Superman Marry Me, Mary! Five Enough Gag Concert 30' Ⓡ 10' Ⓡ The Promise A KBS WORLD E-Today A

10' Ⓜ 10' Ⓡ 20' Ⓡ KBS World Highlight The Promise 2 1 19 Hello Counselor 2 11 10 4 11 40' Ⓡ 20' Ⓡ 20' Ⓡ 20' Ⓡ 20' Ⓡ 20' Ⓡ 20' Ⓡ KBS WORLD E-Today 50' Ⓡ My Lawyer, Mr. Joe The Master of Revenge Wang's Family Gag Concert Two Days and Five Enough The Promise 50' Ⓡ 50' Ⓡ 50' Ⓡ One Night Gag Concert - Best The Return of Superman - Best Clip Star Date 30' Ⓡ 30' Ⓡ 30' Ⓡ 30' Ⓡ 30' Ⓡ 12 11 5 KBS World Highlight The Promise 12 00' Ⓡ 00' Ⓡ 00' Ⓡ 10' My Lawyer, Mr. Joe The Master of Revenge Wang's Family 40' Ⓡ 40' Ⓡ Ⓡ A Beautiful Mind The Master of Revenge Immortal Songs 2 50' Ⓡ 3 2 20 3 Yu Huiyeol's Wang's Family Two Days and 10' Ⓡ Sketchbook One Night 40' Ⓡ 40' Ⓡ 40' Ⓡ Let's Go! The Promise 40' Ⓡ Dream Team 2 Music Bank 1 12 6 KBS World Highlight Music Bank Best Pit-A-Pat Korean - 1 A Season 4 A 4 3 21 4 10' Ⓡ 50' Ⓡ 50' Ⓡ 50' Ⓡ 50' Ⓡ The Return of Superman - Best Clip Wang's Family Music Bank Marry Me, Mary! 10' Ⓡ 00' Ⓡ 00' Ⓡ 00' Ⓡ Five Enough Gag Concert - Best 2 13 7 Drama Special A Beautiful Mind The Master of Revenge 2 5 4 22 5 00' Ⓡ 20' Ⓡ 20' Ⓡ 20' Ⓡ 20' Ⓡ 10' Ⓡ The Human Condition Sweet Home, The Day The Sun Rises The Day The Sun Rises The Day The Sun Rises The Promise 20' Ⓡ Sweet Honey 3 14 8 3 Let's Go! 50' Ⓡ Dream Team 2 KBS WORLD News Today Drama Zone Entertainment Zone Documentary Zone Kids Zone News Zone 10' Ⓡ 10' KBS WORLD E-Today Beauty Bible 2015 S/S 4 15 9 20' Ⓡ 20' Ⓡ 20' Ⓡ 20' Ⓡ 20' Ⓡ 4 Hello Counselor Cool Kiz On The Block Welcome Show Happy Together KBS World Highlight 30' Ⓡ 30' Ⓡ Gag Concert The Return of Superman 00' Ⓛ 5 16 10 5 Music Bank 40' Ⓡ 40' Ⓡ 40' Ⓡ 40' Ⓡ 00' Ⓡ 10' Ⓡ 30' Ⓛ 6 17 11 Two Days and Gag Concert Immortal Songs My Neighbor, Charles Immortal Songs 2 6 One Night 2 KBS WORLD E-Today Two Days and One Night 40' Ⓡ 40' Ⓡ KBS World TV Advertising Rates 7 18 12 20' Ⓡ 20' Ⓡ The Return of The Human Condition 7 30' Ⓡ Superman Broadcasting Time Ads Ads Spot Rate Reference Entertainment Weekly Safety First! 50' Ⓡ K Star Report 00' 15 seconds USD 250 Star Date Five Enough 20 seconds USD 300 10' Ⓡ 00:00-24:00 Ads Spot to be inserted TV Spot 8 19 13 Gag Concert - Best 8 (24 hours) between the programs 30 seconds USD 375 20' Ⓡ The Day The Sun Rises 60 seconds USD 600