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24-Hour Family Entertainment Channel Kbs World Tv KBS WORLD PROFILE 2016-2017 Sales Contact Information 2016-2017 TV Channel Business KBS Headquarter, 359 Yeouidaebang-ro, Yeongdeungpo-gu, Seoul KOREA 150-914 PROFILE Tae-Ho Sung Deputy Director (Marketing) [email protected] +82 2 781 3621 Dong-Seol Geum Senior Channel Manager [email protected] +82 2 781 3625 Won-Joo Yun Senior Channel Manager [email protected] +82 2 781 3626 KBS WORLD Seong-Heum Baik Channel Manager [email protected] +82 2 781 3624 Jung-Min Lee Channel Manager [email protected] +82 2 781 3629 Japan KBS Japan, an affiliate of KBS, handles the distribution of KBS World in Japan. http://kbsworld.co.kr Ho-Kyeong Lee KBS Japan [email protected] +81 3 3568 7791 http://kbsworld.kbs.co.kr/24 KBS Japan (Shuzan Building 5th Floor, 5-5-13 Akasaka, Minato-Ku, Tokyo, 107-0052, JAPAN) America KBS America, an affiliate of KBS, handles the distribution of KBS World, TV right and videograms in the Americas. Jung-Mun An KBS America [email protected] +1 213 739 1111 KBS America (625 South Kingsley Drive 4th Floor Los Angeles, CA 90005, USA) China KBS China, a representative office of KBS, handles the distribution of KBS World in China. Yu-Kyeong Park KBS China [email protected] +86 10 8591 1501 KBS China (1103, Full Tower, No.9, Dongsanhuan Zhong Road, Chaoyang District, Beijing, 100020, China) Global Ads Won-Joo Yun Senior Manager [email protected] +82 2 781 3626 Seong Heum Baik Manager [email protected] +82 2 781 3624 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV CONTENTS 02 03 2016-2017 PROFILE KBS WORLD CONTENTS 04 Overview 06 About KBS World 08 Channel Profile & Highlights 10 KBS World Global Network 1 12 KBS World Global Network 2 14 Program | Music 16 Program | Drama 19 Program | Culture & Documentary 20 Program | Variety Shows 22 KBS World Viewers Rating & N Screen 24 KBS World Conduct a Survey 26 KBS World 24 28 KBS World Latino 30 Programs Schedule KBS WORLD PROFILE OVERVIEW 04 05 OVERVIEW TERRESTRIAL TV CABLE TV KBS initiated the country's first radio broadcasting service in KBS has long been a leader in the development of the broadcasting CHANNELS culture of the nation. As the key public service broadcaster of Korea, 1924 KBS has undertaken initiatives at technological turning points while providing a communication channel for diverse views. Commenced Korea's first television broadcasting service in 1961 In the multi-channel digital broadcasting environment, a number of broadcasting channels are available, making the social role of public First broadcasting HD programs in broadcasting ever more important. 2001 With the digitalization of terrestrial television and the changes in the KBS completed the transfer to digital broadcasting in digital media environment, KBS strives to connect with the audience through the production of audience oriented, high-quality public TERRESTRIAL DMB 2012 services. KBS initiated the country's first radio broadcasting service in 1927 and Gross revenue 1.594 trillion won commenced Korea's first television broadcasting service in 1961. First 2015 broadcasting HD programs in 2001, KBS completed the transfer to digital broadcasting in 2012. RADIO INTERNATIONAL BROADCASTING KBS headquarters are located in the Yoido district of Seoul. There TV 1 Radio are 18 regional stations and 11 overseas bureaus as well as eight RADIO subsidiary companies such as KBS Media, which manages the local Happy FM and global marketing of KBS content. Voice of Love Global Korean Network Classic FM Cool FM KBS WORLD PROFILE ABOUT KBS WORLD 06 07 About KBS WORLD KBS World is a 24-hour family entertainment channel provided by KBS, the flagship public service broadcaster in Korea. KBS programs broadcast on KBS World a mere 2 weeks after their first-run in Korean terrestrial channel. With 100% original programming by KBS, the channel broadcasts in Korean language along with multilingual subtitles. Currently available for 58 million households within 100 countries and for over 1700 hotels in 46 countries, KBS World is the definite source to feel, enjoy, and learn Asian culture. KBS World promises to do its best to bring pleasant and informative programs to the viewers. Always enjoyable TV, it is KBS World! KBS WORLD PROFILE CHANNEL PROFILE & HIGHLIGHTS 08 09 Channel Profile Channel Highlights Drama: Key Driver of Korean Wave KBS World dramas distinguish themselves through various themes, dynamic storylines and the presence of renowned celebrities. Highly LAUNCHED ON JULY 1, 2003 appreciated among Asian audiences, KBS dramas bring heartwarming stories of life, love, and family. Entertainment: Recharge Yourself with Wholesome Laughter Korea’s most loved entertainment programs have gathered! KBS World offers enjoyable entertainment programs including K-Pop music shows, comedy skits, and infotainment programs. Viewers will meet the most up- to-the-minute trends in Korea through KBS World’s total entertainment programs. NUMBER OF HOUSEHOLDS LANGUAGE/SUBTITLE : Korean Language Approx. 58 million (as of April 2016) English (Approx. 95% of programs), Chinese (27%), Malay(10%) Documentary: New Paradigm of Documentaries * Japanese, Spanish, Vietnamese and Indonesian subtitles Diverse, useful and enjoyable! KBS World provides the latest and highly are also in service informative documentary programs. KBS documentaries bring in-depth FRESH HOURS : 48% PROPORTION OF CONTENT TYPE information on health, environment, social and cultural topics. Find vivid 40% of Drama, 46% of Kpop and Entertainment shows nature and experience passionate lives on KBS World documentaries. 10% of Culture & Documentary 4% of Newscast BROADCAST HOURS : 24 HOUR / 7 DAYS COUNTRIES DISTRIBUTED KBS world is available in 100 countries; USA, China, Japan, other Asian countries, Europe, CIS, Middle East, Latin America, Africa, and even in Antarctica KBS WORLD PROFILE KBS WORLD GLOBAL NETWORK 1 10 11 GLOBAL NETWORK KBS World Viewer by Continents (Q1, 2016) Growth of KBS World Global Network Area Country Households As of April, 2016 USA 9,078,000 Major Foothold Country Japan 4,436,000 11 39 53 68 71 71 73 78 88 96 100 Countries China APSTAR-6 (Hotel, Foriegn Residence) Asia (include Japan) 16 Countries 15,752,000 Europe / CIS 34 Countries 14,170,000 2015 Arab 22 Countries 20,000,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2016 North, Middle & South America (include USA) 12 Countries 8,793,000 4.5 million 32.1 million 35.1 million 44.3 million 44.2 million 44.7 million 49 million 50 million 52 million 54 million 58 million Households Africa, Oceania 16 Countries 155,000 Total 100 Countries 58,870,000 * Hotel - 46 Countries 1,722 Hotels KBS WORLD PROFILE KBS WORLD GLOBAL NETWORK 2 12 13 ASIA PARTNERS GROWING NETWORK USA PARTNERS Growth of KBS World Global Network After launching of KBS World TV channel in 2003, it has been expanding its global network. KBS World is recognized as Asia's top family entertainment channel. KBS World is available in 100 countries around the world. Japanese Network Platform Company Households Note Cable J:COM and 58 Companies 3,141,900 Entered Japan Major Cable TV Satellite SkyPerfec Tv (DTH) 424,600 Broadcasting Entered the whole Japan area IPTV NTT, KDDI, Softbank 870,100 Entered Japan 3 Major IPTV Total 4,436,600 Chinese Network Platform Area Entered Hotel Viewer Rooms Beijing Hotel 40, etc 16 17,483 Shanghai Hotel 17, etc 9 7,839 Satellite Shandong Peninsula 50 12,456 (APSTAR6) Liaoning 92 22,681 etc 258 79,146 Total 482 139,605 KBS World Global Major Partners Country Platform Channel# Country Platform Channel# J:Com Ch 756 Direct TV Ch 2082 Japan USA SkyPerfect TV Ch 791 Time Warner Ch 159 EURO PARTNERS SingTel Ch 523, 606 France Orange Ch 545 Singapore StarHub Ch 115 Turkey Turksat Ch 84 Malaysia Astro Ch 391 Poland NC+ Ch 143 Thailand TrueVisions Ch 144 UAE Etisalat Ch 872 Indonesia Indovision Ch 68 India Big TV Ch 255 Philippine Sky Cable Ch 75 Vietnam VTVcap Ch 34 Hong Kong now TV Ch 559 Mongolia Sansar CATV Ch 10 Macau Macau Cable Ch 180 Australia Fetch TV Ch 827 KBS WORLD PROFILE PROGRAM | MUSIC 14 15 KBS is always with the audience As a major public broadcaster in Korea, KBS provides cutting-edge MUSIC viewing experiences with quality programs and strong TV contents. Music Bank Yu Huiyeol's Sketchbook Immortal Songs 2 Genre : Music Genre : Music Genre : Music & Variety Premiere on KBS World : 2004. 05 Premiere on KBS World : 2009. 05 Premiere on KBS World : 2011. 12 The best tunes in Korea! the most sensational This is where you can enjoy the energetic The true classic of the century is born again! The music show on TV satisfies all your senses! performances of talented musicians and their legendary classic which is reinterpreted by the best Fantastic performances and Awe-inspiring harmony sweet, friendly conversations. It's a relaxing idol groups in Korea & their incredible singing skills by the nation's top musicians! Follow the latest and pleasant gift for you after a long hard which was yet to be spotted! The idols who sing the trend in the Korean music scene through the day. Enjoy a night of delightful music and legend! The heart-moving moments that transcends K-chart, a summary of the week's hottest songs. conversation at "Yu Huiyeol's Sketchbook" generations, don't miss their beautiful competition! Always With Our Audience KBS WORLD PROFILE PROGRAM | DRAMA 16 17 DRAMA Descendants of the Sun Genre : Drama Cast : Song JoongKi, Song HyeKyo, Jin Goo, Kim JiWon Premiere on KBS World : 2016. 03 Healing Romance set in beautiful Southern Country's nature. Believing in love, not in miracle, they try to make a miracle from their love.
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