FIBA EuroBasket 2015 Visitors’ Survey
Strictly private and confidential
October 2015 Contents
Executive Berlin Montpellier Summary
1 2 3
4 5 6
Appendix
7
FIBA EuroBasket 2015 Strictly private and confidential October 2015 Executive Summary 1 Visitor’s Survey
Background, Methodology and Overview of respondents
Background Overview of respondents The key objective of this research was to determine the social and economic impact of EuroBasket 2015 on Host City Number of completes host cities as well as to understand the respondents overall satisfaction with the host cities and the Berlin 506 EuroBasket 2015 games. Montpellier 340
The research was structured around 4 key themes: Zagreb 430 Riga 408 • Perception of the Host City • Expenditure Lille 568 • Legacy impact of EuroBasket event Total 2,252 • Satisfaction with EuroBasket event
Type of respondent Methodology Spectator/ Sponsor of Sponsor of Member of Member of • FIBA representatives interviewed those who were ticket a national Media rep Host City the event a team LOC attending the EuroBasket 2015 games in Berlin, holder team Montpellier, Lille, Riga and Zagreb and entered their Berlin 94% 1% 1% 0% 1% 3% responses into an online survey Montpellier 91% 0% 3% 1% 1% 4% • A total of 2,252 online surveys were achieved. Zagreb 97% 0% 1% 0% 0% 2% • The survey was live during a 2 week period from Riga 97% 0% 0% 1% 0% 1% 05/09/15 to 20/09/15. Lille 87% 1% 2% 3% 0% 7%
FIBA EuroBasket 2015 Strictly private and confidential October 2015 2 Visitor’s Survey
Summary of results
Satisfaction with EuroBasket event • Overall satisfaction with EuroBasket tournament high in all cities. • Attendees were most satisfied with the stadiums, staff and atmosphere and least satisfied with the information provided to fans about EuroBasket. • Fans who attended games in Lille are least likely to return to the next tournament, while those who attended games in Riga are more likely to play more basketball and participate in more sports than those who attended games in other cities. • Satisfaction with information provided to fans about the EuroBasket event was generally low, other than in Riga, where over half of attendees (57%) were very satisfied.
Perception of Host City • Perception of the host cities before visiting was high and didn’t change greatly as a result of the visit – visitors to Berlin, Montpellier and Zagreb were as satisfied or more satisfied as a result of their visit. • Overall satisfaction fell slightly in Riga and Lille, but Lille’s score may have been affected by the weather, which scored particularly low. • The majority of respondents are likely/very likely to return to the host city for holiday within the next 5 years, however, visitors to Lille were less likely to return to Lille than those visiting other cities. • Satisfaction with activities for EuroBasket fans was low in Berlin, Montpellier and Lille, but was particularly high in Riga.
Areas for improvement • In order to overall improve future events and encourage more fans to attend the next tournament, FIBA should focus on improving the information they provide to fans on the tournament, the activities offered in host cities and ticketing. As Riga scored highest in overall satisfaction with information provided to fans and as those who attended games in Riga are more likely to play more sports and basketball than those in other cities, FIBA should look at what was done differently here and apply this to future host cities.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 3 Visitor’s Survey
Host City Index Scores
Riga 82
Lille 69 Berlin 77
Montpellier
79 Zagreb 80
Scores calculated by assigning a numeric value to each level of response (e.g. Very satisfied=100, Satisfied=75, etc.). This approach effectively highlights the differences among responses, where such differences may not be immediately obvious at first glance.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 4 Visitor’s Survey
Game Index Scores
Riga 85
Lille 82 Berlin 81
Montpellier
83 Zagreb 81
Scores calculated by assigning a numeric value to each level of response (e.g. Very satisfied=100, Satisfied=75, etc.). This approach effectively highlights the differences among responses, where such differences may not be immediately obvious at first glance.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 5 Berlin 2 Berlin
Overview of Berlin
• The majority of game attendees in Berlin were from Germany (65%) and males (74%) aged between 25-34 (41%). Most of the attendees had travelled from other parts of Germany –just a third of fans from Germany were from Berlin. • Overall, attendees were satisfied with the EuroBasket event held in Berlin, with over 90% stating they were satisfied/very satisfied (46% very satisfied). They were particularly happy with the stadium (74% very satisfied), staff (68% very satisfied). Attendees were least satisfied with the food/drink (26% very satisfied), information about EuroBasket (30% very satisfied) and ticketing (42% very satisfied). • Just over a third (34%) of attendees in Berlin are very likely to attend the next EuroBasket tournament. As a result of their visit to the EuroBasket event, around a third of attendees are very likely to play more basketball and participate in more sports. • The majority (87%) of visitors to Berlin are likely/very likely to return in the 5 years for a holiday. Visitors views of Berlin increased slightly as a result of their visit to the city. Visitors were most satisfied with Berlin’s transport (55% very satisfied) and tourist attractions (50% very satisfied) and least satisfied with the weather (19% very satisfied) and information - just a quarter of visitors were very satisfied with activities for EuroBasket fans.
Improving the information provided to fans about the EuroBasket event would have the biggest impact on overall satisfaction with games and may encourage more fans to attend the next tournament.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 7
Berlin
Overview of respondents in Berlin
Respondent Age Gender
18-24 22%
25-34 41%
35-44 20% 23% 76%
45-54 10%
55-64 4%
65+ 2%
Base: 506 Base: 506, Prefer not to disclose - 1%
Country of origin
Germany 65% Italy 8% Iceland 8% Serbia 7% Spain 4% Turkey 2% Russia 1% 33% Netherlands 1% Other European country 3% From Berlin Base: 505 Base: 329
FIBA EuroBasket 2015 Strictly private and confidential October 2015 8 Berlin
Perception of Berlin before visiting was high and didn’t change greatly as a result of the visit, with a slight increase in overall satisfaction with the city
Opinion of Berlin before visiting city Overall satisfaction with Berlin
Very positive 39% Very satisfied 44%
Quite positive 42% Quite satisfied 45%
Neither/nor 14% Neither/nor 4%
Quite negative 4% Quite dissatisfied 2%
Very negative 1% Very dissatisfied 5%
Base: 170 Base: 170
4.1 Difference between 4.2 perception and experience 0.1 MEAN SCORE MEAN SCORE
FIBA EuroBasket 2015 Strictly private and confidential October 2015 9 Berlin
Only a quarter of visitors to Berlin were very satisfied with the activities offered to EuroBasket fans. Visitors were most satisfied with Berlin’s transport and tourist
attractions Impact on Neither/ MEAN Overall Satisfaction with aspects of Berlin Nor SCORE Satisfaction
Transport 12 35 55 7% 4.4 2nd
Tourist attractions 1 36 50 13% 4.4 1st
Restaurants/food outlets 3 5 35 47 10% 4.2 3rd
Accommodation/hotels 5 42 43 10% 4.2
Activities for EuroBasket fans 3 10 33 25 29% 3.7
Weather 4 15 40 19 22% 3.6
%
Regression analysis used to measure Base: 153-169 the impact of city attributes on level of satisfaction with the host city.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 10 Berlin
Almost 60% of visitors are very likely to return to Berlin for a holiday in the next 5 years, while around a third of game attendees are very likely to attend the next EuroBasket tournament, participate in more sports and play more basketball as result of their visit to the event Neither/ MEAN Legacy impact of EuroBasket event Nor SCORE
Return to Berlin within the next 5 2 28 59 6% 5 years for a holiday/short break 4.3
Participate in more sports 9 9 27 35 19% 3.7
Attend the next EuroBasket tournament 5 15 28 34 18% 3.7
Play more basketball 16 12 22 32 18% 3.4
Conduct business in Berlin 34 17 15 18 15% 2.7
%
Base: 297-386
FIBA EuroBasket 2015 Strictly private and confidential October 2015 11 Berlin
Lack of information about EuroBasket and the perceived poor quality of the games may discourage fans from attending the next EuroBasket tournament
How likely are you to…
Attend the next EuroBasket tournament 5 15 28 34
%
(18% neither/nor) Base: 377
Unlikely/ Very/ Difference very unlikely quite likely
Information about EuroBasket 3.34 3.89 0.55
Quality of game 4.14 4.50 0.36
Ticketing 3.90 4.22 0.32
Toilet facilities 4.03 4.29 0.26
Atmosphere in stadium 4.30 4.49 0.19
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
FIBA EuroBasket 2015 Strictly private and confidential October 2015 12 Berlin
Less than a third of attendees were very satisfied with the information provided about EuroBasket. Improving this would have the greatest impact on overall satisfaction Impact on Neither/ MEAN Overall Nor SCORE Satisfaction Satisfaction with EuroBasket event with event Stadium 11 22 74 2% 4.7
Event staff 12 25 68 4% 4.6
Atmosphere in stadium 2 3 28 60 7% 4.4 3rd
Security 2 2 36 55 6% 4.4
nd Quality of game 1 3 38 52 6% 4.4 2
Game entertainment 2 3 36 51 8% 4.3
Toilet facilities 1 6 38 46 9% 4.2
Ticketing 3 3 40 42 12% 4.1
Information about EuroBasket 5 13 37 30 st 15% 3.7 1
Food/drink 10 15 31 26 18% 3.5 Base: 354-390 %
EuroBasket event 3 4 45 46 3% 4.3 Base: 400 % Regression analysis used to measure the impact of game attributes on level of satisfaction with event
FIBA EuroBasket 2015 Strictly private and confidential October 2015 13 Montpellier 3 Montpellier
Overview of Montpellier
• The vast majority of game attendees in Montpellier were from France (91%) of which around two- fifths (38%) were from Montpellier. They were mainly males (76%) aged between 18-44 (79%). • Over 90% of attendees at the event in Montpellier were satisfied/very satisfied with the EuroBasket event (54% very satisfied). Around three-quarters were very satisfied with the stadium (77%) and event staff (74%), while only two-fifths were very satisfied with the food/drink (39%). • Over half (57%) of the respondents who attended games in Montpellier are very likely to return to the next EuroBasket tournament. Around two-fifths of game attendees are very likely to participate in more sports and play more basketball after attending the EuroBasket tournament. • Almost two-thirds (63%) of visitors to Montpellier are very likely to return in the next 5 years for a holiday. There was very little change in visitors’ perception of Montpellier before and after their visit. Visitors were most satisfied with the weather (80% very satisfied) and transport (51% very satisfied) and least satisfied with the tourist attraction (33% very satisfied) and the information provided about EuroBasket (38% very satisfied).
Improving the information provided to fans about the EuroBasket would have the biggest impact on overall satisfaction with games. A better ticketing process may encourage more fans in Montpellier to attend the next tournament. Overall satisfaction with Montpellier could be increased by improving the activities offered to EuroBasket fans.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 15 Montpellier
Overview of respondents in Montpellier
Respondent Age Gender
18-24 24%
25-34 30%
35-44 25% 23% 76%
45-54 12%
55-64 6%
65+ 1%
Base: 340, Prefer not to disclose - 1% Base: 340, Prefer not to disclose - 1%
Country of origin
France 91%
Finland 7%
Poland 1% 38%
Israel 1% From Montpellier Base: 340 Base: 310
FIBA EuroBasket 2015 Strictly private and confidential October 2015 16 Montpellier
A small percentage of visitors were less positive about Montpellier after their visit, but overall, satisfaction was high
Opinion of Montpellier before visiting city Overall satisfaction with Montpellier
Very positive 43% Very satisfied 47%
Quite positive 40% Quite satisfied 39%
Neither/nor 16% Neither/nor 9%
Quite negative 0% Quite dissatisfied 0%
Very negative 1% Very dissatisfied 5%
Base: 117 Base: 118
4.2 Difference between 4.2 perception and experience
MEAN SCORE 0.0 MEAN SCORE
FIBA EuroBasket 2015 Strictly private and confidential October 2015 17 Montpellier
Just over a third of visitors to Montpellier were very satisfied with the activities offered for EuroBasket fans, one of the factors that has the greatest impact on overall
satisfaction Impact on Overall Satisfaction with aspects of Montpellier Neither/ MEAN Nor SCORE Satisfaction
Weather 6 1 10 80 3% 4.6 1st
Transport 6 2 29 51 12% 4.2
Accommodation/hotels 5 3 30 42 20% 4.0
Activities for EuroBasket fans 8 3 32 38 19% 3.9 2nd
Restaurants/food outlets 4 3 35 35 23% 3.9
Tourist attractions 3 5 38 33 22% 3.9 3rd
%
Regression analysis used to measure Base:79-117 the impact of city attributes on level of satisfaction with the host city.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 18 Montpellier
Nearly two-thirds of Montpellier visitors are very likely return for a holiday, while over half of visitors are very likely to attend the next EuroBasket. Around two-fifths of game attendees are very likely to participate in more sports and play more basketball Neither/ MEAN Legacy impact of EuroBasket event Nor SCORE
Return to Montpellier within the next 4 5 23 63 5% 4.4 5 years for a holiday/short break
Attend the next EuroBasket tournament 6 9 21 57 7% 4.1
Participate in more sports 19 6 23 40 13% 3.6
Play more basketball 23 5 27 37 9% 3.5
Conduct business in Montpellier 44 12 16 17 11% 2.5
%
Base: 142-224
FIBA EuroBasket 2015 Strictly private and confidential October 2015 19 Montpellier
Concerns around security and ticketing may deter some fans from attending the next EuroBasket event
How likely are you to…
Attend the next EuroBasket tournament 6 9 21 57
%
(7% neither/nor) Base: 218
Unlikely/ Very/ Difference very unlikely quite likely
Security 3.64 4.45 0.81
Ticketing 3.96 4.44 0.48
Quality of game 4.00 4.33 0.33
Food/drink 3.59 4.33 0.29
Atmosphere in stadium 4.38 3.88 0.17
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
FIBA EuroBasket 2015 Strictly private and confidential October 2015 20 Montpellier
Only half of attendees were very satisfied with two of the factors that have the greatest impact on overall satisfaction - information about EuroBasket and the quality of the Impact on game Neither/ MEAN Overall Nor SCORE Satisfaction with EuroBasket event Satisfaction with event Stadium 1 20 77 2% 4.7
Event staff 2 2 21 74 2% 4.6
Atmosphere in stadium 12 29 64 3% 4.5
Security 7 3 28 59 4% 4.3 2nd
Ticketing 4 2 26 58 10% 4.3
Game entertainment 3 5 31 53 8% 4.3
Toilet facilities 5 6 28 52 9% 4.2
st Information about EuroBasket 3 6 34 50 6% 4.2 1
rd Quality of game 2 2 38 49 10% 4.3 3
Food/drink 7 9 26 39 19% 3.8 Base: 193-229 %
EuroBasket event 5 1 37 54 3% 4.3 Base: 231 % Regression analysis used to measure the impact of game attributes on level of satisfaction with event
FIBA EuroBasket 2015 Strictly private and confidential October 2015 21 Riga 4 Riga
Overview of Riga
• Game attendees in Riga were the most diverse with a mix of people with fans travelling from Latvia (31%), Estonia (28%) and Lithuania (21%) to attend the games. The majority of those from Latvia were also from Riga (78%). Attendees were mainly males (75%) aged between 25-34 (38%). • Overall satisfaction with the EuroBasket event held in Riga was high – 91% were satisfied/very satisfied with the event (51% very satisfied). Attendees were most satisfied with the atmosphere in the stadium (71% very satisfied) and least satisfied with the toilet facilities (43% very satisfied) and food and drink (47% very satisfied). • Less than half (46%) of those who attended the games in Riga are very likely to return to the next tournament. After their visit to the tournament, half of game attendees in Riga are very likely to play more basketball and participate in more sports. • Visitor’s opinion of Riga decreased slightly after their visit to the city, however, the majority (85%) of visitors are likely/very likely to return in the next 5 years for a holiday. Visitors were most satisfied with the accommodation/hotels (54% very satisfied) in Riga as well as the activities offered to EuroBasket fans (52% very satisfied). They were less satisfied with Riga’s tourist attractions (48% very satisfied) and the weather (36% very satisfied).
Overall, satisfaction with the information provided to fans and the activities for EuroBasket fan was higher in Riga than in all other cities. Fans in Riga are more likely to attend the next tournament if the quality of the game was improved.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 23
Riga
Overview of respondents in Riga
Respondent Age Gender
18-24 26%
25-34 38%
35-44 21% 22% 75%
45-54 8%
55-64 3%
65+ 2%
Base: 408, Prefer not to disclose - 2% Base: 408, Prefer not to disclose - 3%
Country of origin
Latvia 31%
Estonia 28%
Lithuania 21%
Belgium 8% Ukraine 5% 68% Czech Republic 4%
France 1% From Riga Base: 408 Base: 129
FIBA EuroBasket 2015 Strictly private and confidential October 2015 24 Riga
Although overall satisfaction with Riga was high, visitor’s opinion of Riga decreased slightly after their visit to the city
Opinion of Riga before visiting city Overall satisfaction with Riga
Very positive 51% Very satisfied 46%
Quite positive 43% Quite satisfied 44%
Neither/nor 4% Neither/nor 5%
Quite negative 1% Quite dissatisfied 2%
Very negative 0% Very dissatisfied 3%
Base: 204 Base: 208
4.4 Difference between 4.3 perception and experience
MEAN SCORE 0.1 MEAN SCORE
FIBA EuroBasket 2015 Strictly private and confidential October 2015 25 Riga
Riga visitors were least satisfied with the tourist attractions and weather, while over half were very satisfied with the accommodation and activities for fans
Impact on Neither/ MEAN Overall Satisfaction with aspects of Riga Nor SCORE Satisfaction
Accommodation/hotels 2 2 36 54 7% 4.4
Activities for EuroBasket fans 2 1 35 52 11% 4.4
Transport 2 1 38 50 9% 4.3 2nd
Restaurants/food outlets 1 3 41 48 7% 4.3 1st
Tourist attractions 1 3 36 48 13% 4.3 3rd
Weather 2 4 39 36 19% 4.1
% Regression analysis used to measure Base: 171-198 the impact of city attributes on level of satisfaction with the host city.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 26 Riga
Over half of visitors to Riga are very likely to return for a holiday while less than half are very likely to attend the next EuroBasket event. Half of game attendees in Riga are very likely to play more basketball and participate in more sports Neither/ MEAN Legacy impact of EuroBasket event Nor SCORE
Return to Riga within the next 2 3 30 55 10% 5 years for a holiday/short break 4.3
Play more basketball 7 6 19 50 17% 4.0
Participate in more sports 6 2 28 49 15% 4.1
Attend the next EuroBasket tournament 4 4 31 46 14% 4.1
Conduct business in Riga 21 10 18 29 22% 3.2
%
Base: 185-248
FIBA EuroBasket 2015 Strictly private and confidential October 2015 27 Riga
Improving the quality and game entertainment in Riga may increase the likelihood of fans to return to the next EuroBasket tournament
How likely are you to…
Attend the next EuroBasket tournament 4 4 31 46
%
(14% neither/nor) Base: 245
Unlikely/ Very/ Difference very unlikely quite likely
Quality of the game 3.95 4.42 0.47
Game entertainment 4.09 4.45 0.36
Information about EuroBasket 4.36 4.51 0.15
Stadium 4.50 4.64 0.14
Atmosphere in stadium 4.59 4.73 0.14
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
FIBA EuroBasket 2015 Strictly private and confidential October 2015 28 Riga
Satisfaction with the atmosphere in the stadium was very high in Riga, but toilet Impact on Overall facilities could be improved Neither/ MEAN Satisfaction Nor SCORE Satisfaction with EuroBasket event with event Atmosphere in stadium 26 71 3% 4.7
Stadium 32 64 4% 4.6 1st
Event staff 1 31 62 6% 4.5 3rd
Information about EuroBasket 21 34 57 7% 4.4
Security 2 3 33 56 7% 4.4 2nd
Ticketing 1 41 51 7% 4.4
Quality of game 2 2 39 51 6% 4.4
Game entertainment 11 41 49 8% 4.3
Food/drink 12 43 47 7% 4.4
Toilet facilities 3 6 35 43 13% 4.1 Base: 251-259 %
EuroBasket event 3 3 40 51 4% 4.3 Base: 267 % Regression analysis used to measure the impact of game attributes on level of satisfaction with event
FIBA EuroBasket 2015 Strictly private and confidential October 2015 29 Zagreb 5 Zagreb
Overview of Zagreb
• Two-fifths of those interviewed in Zagreb were from Slovenia (39%). One-fifth (21%) of were from Croatia. This is the only city which does not reflect the actual split of attendees of the games in Zagreb. The vast majority (79%) of Croatians interviewed were from Zagreb. They were mainly males (73%) aged between 18-34 (64%). • Half of game attendees in Zagreb were very satisfied with the EuroBasket event. In particular, they were satisfied with event staff (60% very satisfied) and atmosphere in the stadium (57% very satisfied). They were least satisfied with the information provided about EuroBasket with only a third stating that they were very satisfied. • Just over a third (35%) are very likely to attend the next EuroBasket tournament. Over a third of game attendees in Zagreb are very likely to participate in more sports and play more basketball as a result of their visit to the games. • Overall perception of Zagreb increased slightly as a result of visitors’ time there, however, just two- fifths of visitors are very likely to return Zagreb for a holiday. Visitors to Zagreb were most satisfied with the restaurants/food outlets (49% very satisfied). They were least satisfied with Zagreb’s tourist attractions (34% very satisfied). Less than half of visitors (44%) were very satisfied with the activities for EuroBasket fans in Zagreb. Improving the tourist attractions in Zagreb would have the biggest impact on overall satisfaction with city. Improving the ticketing and atmosphere in the stadium may encourage more fans in Zagreb to attend the next tournament.
• FIBAs EuroBasket 2015 Strictly private and confidential October 2015 31 Zagreb
Overview of respondents
Respondent Age Gender
18-24 33%
25-34 31%
35-44 20% 25% 73%
45-54 13%
55-64 1%
65+ 1%
Base: 430, Prefer not to disclose - 1% Base: 430, Prefer not to disclose - 2%
Country of origin of respondents
Slovenia 39% Croatia 21% Macedonia 14% Greece 8% Netherlands 6% Georgia 6% Serbia 1% 79% Italy 1% Germany 1% Other European country 2% From Zagreb Base: 430 Base: 92
FIBA EuroBasket 2015 Strictly private and confidential October 2015 32 Zagreb
Overall view of Zagreb increased slightly after visiting
Opinion of Zagreb before visiting city Overall satisfaction with Zagreb
Very positive 50% Very satisfied 52%
Quite positive 38% Quite satisfied 38%
Neither/nor 10% Neither/nor 6%
Quite negative 3% Quite dissatisfied 3%
Very negative 0% Very dissatisfied 1%
Base: 149 Base: 151
4.3 Difference between 4.4 perception and experience 0.1 MEAN SCORE MEAN SCORE
FIBA EuroBasket 2015 Strictly private and confidential October 2015 33 Zagreb
Zagreb visitors were least satisfied with the three aspects of the city that have the greatest impact on overall satisfaction – tourist attractions, accommodation and activities for fans Impact on Satisfaction with aspects of Zagreb Neither/ MEAN Overall Nor SCORE Satisfaction
Restaurants/food outlets 42 49 9% 4.4
Transport 1 3 44 44 9% 4.3
Activities for EuroBasket fans 3 5 36 44 11% 4.1 1st
Accommodation/hotels 2 44 42 13% 4.3 3rd
Weather 1 2 43 37 17% 4.1
Tourist attractions 3 41 34 22% 4.1 2nd
%
Regression analysis used to measure Base: 131-150 the impact of city attributes on level of satisfaction with the host city.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 34 Zagreb
Only two-fifths of visitors are very likely to return to Zagreb for a holiday, while only a third are very likely to attend the next tournament. Over a third of attendees are very likely to participate in more sports and play more basketball as a result of their visit to the games Neither/ MEAN Legacy impact of EuroBasket event Nor SCORE
Return to Zagreb within the next 1 5 41 40 5 years for a holiday/short break 13% 4.1
Participate in more sports 3 8 33 37 19% 3.9
Attend the next EuroBasket tournament 2 7 43 35 14% 4.0
Play more basketball 3 7 31 35 23% 3.9
Conduct business in Zagreb 16 17 32 16 20% 3.2
%
Base: 248-324
FIBA EuroBasket 2015 Strictly private and confidential October 2015 35 Zagreb
Improving ticketing and atmosphere in the stadium in Zagreb could increase likelihood for fans to attend the next EuroBasket tournament
How likely are you to…
Attend the next EuroBasket tournament 2 7 43 35
%
(14% neither/nor) Base: 301
Unlikely/ Very/ Difference very unlikely quite likely
Ticketing 3.76 4.28 0.52
Atmosphere in stadium 4.12 4.47 0.35
Security 3.81 4.10 0.29
Information about EuroBasket 3.80 4.02 0.22
Food/drink 4.04 4.26 0.22
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
FIBA EuroBasket 2015 Strictly private and confidential October 2015 36 Zagreb
Only a third of attendees in Zagreb were very satisfied with the information about
EuroBasket. They were more satisfied with event staff and the atmosphere in stadiumImpact on Neither/ MEAN Overall Satisfaction with EuroBasket event Nor SCORE Satisfaction with event Event staff 12 30 60 7% 4.5 3rd
Atmosphere in stadium 12 31 57 8% 4.4
Stadium 1 37 56 6% 4.5 2nd
Game entertainment 2 2 34 49 13% 4.3
Food/drink 12 34 48 15% 4.3 1st
Quality of game 2 43 43 12% 4.3
Security 2 5 32 43 18% 4.1
Ticketing 2 2 38 40 18% 4.1
Toilet facilities 2 7 35 39 17% 4.0
Information about EuroBasket 3 4 36 33 24% 3.9 Base: 321-335 %
EuroBasket event 1 3 41 50 6% 4.4 Base: 337 % Regression analysis used to measure the impact of game attributes on level of satisfaction with event
FIBA EuroBasket 2015 Strictly private and confidential October 2015 37 Lille 6 Lille
Overview of Lille
• The vast majority of game attendees in Lille were from France (85%) of which almost two-fifths (37%) from Lille. They were mainly males (69%) aged between 18-24 (44%). • Over half (51%) of attendees at games in Lille were very satisfied with the EuroBasket event. They were most satisfied with the event staff (64% very satisfied), quality of the game (62% very satisfied) and the stadium (62% very satisfied). Only a quarter (27%) were very satisfied with the food/drink, while only two-fifths (42%) were very satisfied with the information about EuroBasket. • Just over a third (37%) of the respondents who attended games in Lille are very likely to return to the next EuroBasket tournament. Two-fifths of game attendees are very likely to participate in more sports after their visit to the EuroBasket event in Lille. • Overall perception of Lille fell as a result of fans’ visit to the city - just two-fifths (42%) of visitors to Lille are very likely to return in the next 5 years for a holiday. Visitors were most satisfied with the transport (43% very satisfied) and accommodation/hotels (30% very satisfied), and least satisfied with the weather (36% dissatisfied/very dissatisfied). Only a quarter (27%) of visitors were very satisfied with the activities for EuroBasket fans in Lille.
Improving the activities offered to fans in Lille would have the biggest impact on overall satisfaction with city. Improving the food/drink and security in Lille may encourage more fans to attend the next tournament.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 39 Lille
Overview of respondents
Respondent Age Gender
18-24 44%
25-34 24%
35-44 19% 29% 69%
45-54 9%
55-64 3%
65+ 0%
Base: 568, Prefer not to disclose - 1% Base: 568, Prefer not to disclose - 2%
Country of origin
France 85% Belgium 6% Serbia 1% Lithuania 1% Greece 1% Latvia 1% Netherlands 1% 37% Georgia 1% Croatia 1% Other European country 1% From Lille Base: 568 Base: 486
FIBA EuroBasket 2015 Strictly private and confidential October 2015 40 Lille
Overall perception of Lille fell as a result of fans’ visit to the city
Opinion of Lille before visiting city Overall satisfaction with Lille
Very positive 33% Very satisfied 29%
Quite positive 54% Quite satisfied 57%
Neither/nor 11% Neither/nor 4%
Quite negative 1% Quite dissatisfied 6%
Very negative 0% Very dissatisfied 4%
Base: 246 Base: 248
4.2 Difference between 4.0 perception and experience
MEAN SCORE 0.2 MEAN SCORE
FIBA EuroBasket 2015 Strictly private and confidential October 2015 41 Lille
Only a quarter of Lille visitors were very satisfied with activities for fans and tourist attractions, two of the factors that has the greatest impact on overall satisfaction with the city Impact on Satisfaction with aspects of Lille Neither/ MEAN Overall Nor SCORE Satisfaction
Transport 3 3 45 43 7% 4.2
rd Accommodation/hotels 3 1 50 30 16% 4.0 3
Restaurants/food outlets 4 7 49 30 9% 3.9
Activities for EuroBasket fans 4 7 42 27 19% 3.8 1st
nd Tourist attractions 4 3 48 25 21% 3.9 2
Weather 10 26 31 9 24% 3.0
% Regression analysis used to measure Base: 177-237 the impact of city attributes on level of satisfaction with the host city.
FIBA EuroBasket 2015 Strictly private and confidential October 2015 42 Lille
The majority of visitors would return to Lille for a holiday, while over a quarter are very unlikely to attend the next tournament. Two-fifths of attendees are very likely to participate in more sports as a result of their visit to EuroBasket in Lille Neither/ MEAN Legacy impact of EuroBasket event Nor SCORE
Return to Lille within the next 9 8 30 42 5 years for a holiday/short break 11% 3.9
Play more basketball 11 10 24 40 16% 3.7
Attend the next EuroBasket tournament 12 12 32 38 7% 3.7
Participate in more sports 9 7 35 37 13% 3.8
Conduct business in Lille 17 13 28 26 16% 3.3
%
Base: 370-380
FIBA EuroBasket 2015 Strictly private and confidential October 2015 43 Lille
Fans in Lille who are likely to attend the next EuroBasket event were more satisfied with the food and drinks and the security than those who are unlikely to attend
How likely are you to…
Attend the next EuroBasket tournament 12 12 32 38
%
(7% neither/nor) Base: 371
Unlikely/ Very/ Difference very unlikely quite likely
Food/drink 3.36 3.71 0.35
Security 4.21 4.43 0.22
Ticketing 4.08 4.29 0.21
Atmosphere in stadium 4.38 4.56 0.18
Stadium 4.40 4.56 0.16
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
FIBA EuroBasket 2015 Strictly private and confidential October 2015 44 Lille
Fans in Lille were most satisfied with event staff and the quality of the game and least Impact on satisfied with information and food/drink Neither/ MEAN Overall Nor SCORE Satisfaction Satisfaction with EuroBasket event with event Event staff 21 31 64 3% 4.5 2nd
Quality of game 11 34 62 2% 4.5
st Stadium 3 2 30 62 3% 4.5 1
Atmosphere in stadium 1 3 31 60 5% 4.5
Security 3 3 38 52 4% 4.3
Game entertainment 2 4 43 45 6% 4.3 3rd
Ticketing 3 4 40 44 9% 4.2
Toilet facilities 2 3 45 43 7% 4.2
Information about EuroBasket 3 5 41 42 8% 4.1
Food/drink 9 14 35 27 15% 3.6 Base: 356-386 %
EuroBasket event 7 4 35 51 3% 4.2 Base: 394 % Regression analysis used to measure the impact of game attributes on level of satisfaction with event
FIBA EuroBasket 2015 Strictly private and confidential October 2015 45 Appendix 7 Visitors’ Survey
Host City Index breakdown
Berlin Montpellier Riga Zagreb Lille Host City Index 77 79 82 80 69
Accommodation/hotels 81 75 85 81 75
Transport 85 79 83 82 80
Restaurants/ food outlets 80 74 83 85 74
Tourist attractions 84 73 82 77 72
Activities for EuroBasket fans 67 73 84 78 70
Weather 64 90 76 78 51
Significantly higher than No significant difference to Significantly lower than Scores calculated by assigning a numeric value to each level of host city index host city index host city index response (e.g. Very satisfied=100, Satisfied=75, etc.).
FIBA EuroBasket 2015 Strictly private and confidential October 2015 47 Visitors’ Survey
Game Index breakdown
Berlin Montpellier Riga Zagreb Lille Host City Game Index 81 83 85 81 82 Stadium 92 93 90 87 87
Security 85 82 85 77 83
Event staff 89 91 89 87 88
Ticketing 79 83 86 78 79
Toilet facilities 80 79 77 75 81
Food/drink 62 70 83 82 64
Quality of game 84 82 84 82 88
Atmosphere in stadium 86 88 92 85 86
Game entertainment 83 82 84 81 82
Information about EuroBasket 68 81 86 73 78
Significantly higher than No significant difference Significantly lower than Scores calculated by assigning a numeric value to each level of host city game index to host city game index host city game index response (e.g. Very satisfied=100, Satisfied=75, etc.). FIBA EuroBasket 2015 Strictly private and confidential October 2015 48