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SUBARU Technology Briefing

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SUBARU Technology Briefing SUBARU Technology Briefing NOTE) This document is an English translation of an original Japanese document. If there are any discrepancies between this document and the original Japanese document, the original Japanese document prevails. Opening Remarks from President and CEO Tomomi Nakamura 2 Mid-Term Management Vision “STEP” (announced in July 2018) From a company making things, to a company making people smile 3 Mid-Term Management Vision “STEP” (announced in July 2018) <Vision> From a company making things, to a company making people smile 2025 Vision Corporate Social Different Customer-First Responsibility Fulfill corporate social Become a brand that is Engage in business activities responsibilities by “different” from others by that resonate with customers contributing to diversifying enhancing distinctiveness by putting them center-stage social needs 4 Mid-Term Management Vision “STEP” (announced in July 2018) <Vision> From a company making things, to a company making people smile 2025 Vision Corporate Social Different Customer-First Responsibility Fulfill corporate social Become a brand that is Engage in business activities responsibilities by “different” from others by that resonate with customers contributing to diversifying enhancing distinctiveness by putting them center-stage social needs 5 Is SUBARU “Different” from Others? Conversations SUBARU employees often have From someone encountered From survey firm staff From immigration officers for the first time My father owns his It’s always fun to talk with Oh, you’re working for SUBARU. A friend of mine rd 3 SUBARU now. SUBARU customers. loves his WRX so much! 6 Is SUBARU “Different” from Others? Owners smiling with their SUBARUs SUBARU expressed SUBARU is like a SUBARU with families with “love” rather than family member and pets “like” 7 What Makes SUBARU “Different” CustomerCustomer expectationsexpectations FunctionalFunctional valuesvalues All-around Long-term use Enjoy driving Solid performance base safety performance (Primary/Active/Preventive/Passive) Safe travel New exciting experiences AWD Durability Practicality Through the life with SUBARU vehicles, customers come to feel and express its life-enriching benefits, not just functional values Safety Longevity Adventure/Versatility Caring for loving Making a series of Enriching lives and family and friends precious memories leisure time 8 What Makes SUBARU “Different” Strong emotional connection with customers = “Different” What makes us “Different” is coming from passions and dedications of our employees pursuing the utmost SUBARU 9 Mid-Term Management Vision “STEP” (announced in July 2018) <Vision> From a company making things, to a company making people smile 2025 Vision Corporate Social Different Customer-First Responsibility Fulfill corporate social Become a brand that is Engage in business activities responsibilities by “different” from others by that resonate with customers contributing to diversifying enhancing distinctiveness by putting them center-stage social needs 10 Corporate Social Responsibility RootsRoots ofof SUBARUSUBARU PhilosophyPhilosophy ofof “Safety-First”“Safety-First” Our DNA as an aircraft manufacturer Because cars carry Safety as first priority the most precious cargo SUBARUSUBARU seriouslyseriously aimsaims toto elimeliminateinate fatalfatal traffictraffic accidents.accidents. Toward “zero fatal accidents*” in 2030 *Fatal traffic accidents of Subaru drivers/passengers and pedestrians/cyclists Subaru cars collide with 11 Corporate Social Responsibility Global Environment Preservation 20502050 20302030 On the well-to-wheel basis, we will pursue our goal By 2030, we will pursue our goal of increasing the ratio of reducing the average CO2 emissions from new of electric vehicles (EV) and hybrid cars to at least up to passenger cars by at least 90% by 2050, 40% of the gross number of vehicles sold globally. compared with 2010. In the early 2030’s, all commercial SUBARU cars will be equipped with electric powertrain technology. SUBARU will accelerate the development of fundamental technologies for EVs and hybrid cars with support from alliance partners and continue offering products accentuating SUBARU’s distinctions even in the emerging electric age. SUBARU will contribute to building a carbon-free society through our distinctive and technological innovations. 12 Direction of SUBARU’s Car-making 13 SUBARU Technology Briefing Jan 20, 2020 Technologies that Make a Subaru a Subaru, and their Evolution Tetsuo Onuki Director of the Board, Executive Vice President & Chief Technology Officer Maintaining the Spirit of SUBARU in the Coming Age What SUBARU Technologies Accentuating 1 Has Delivered 2 “SUBARU-ness” Enjoyment and II Environmental I Peace of Mind Technologies We will continue to offer “SUBARU-ness” to customers. 2 Maintaining the Spirit of SUBARU in the Coming Age What SUBARU Technologies Accentuating 1 Has Delivered 2 “SUBARU-ness” Enjoyment and II Environmental I Peace of Mind Technologies 3 1. What SUBARU Has Delivered Human-Oriented Car-Making Excellent Visibility Comfortable Package SUBARU’s human-oriented car-making will never change. 4 1. What SUBARU Has Delivered Bringing New Values to Cars “Enjoyment and Peace of Mind” are SUBARU’s distinctive spirit, which is to be constantly forged through the ages Pioneering new categories Creation of technical values BOXER Engine LEGACY Touring Wagon SGP (Subaru Global Platform) developed Vans with sporty performance with a focus on human senses → Dynamic Quality → The basis of touring wagons Passive safety performance made possible by the symmetrical power + Rough-road capability unit All-around safety based on The basis of OUTBACK compatibility Symmetrical AWD → Leading passive safety performance Forester Crossover vehicles with superior Camera technologies originally on-road driving performance and developed for combustion visualization → The world’s first stereo camera rough-road capability only driver-assistance → The basis of modern SUVs system,“EyeSight” SUBARU has constantly presented unique and proprietary technologies and brought new values to cars. 5 1. What SUBARU Has Delivered SUBARU GLOBAL PLATFORM SUBARU GLOBAL PLATFORM has enhanced the values of “Enjoyment” and “Peace of Mind.” Dynamic Quality Package Driving Quality Quietness Stiffness & Stability Increased interior High levels of comfort and Quietness and dynamic rigidity Top-class width and height comparable to those of European maneuverability vehicles (1.8 times greater than stability Good Evaluateddynamic sensations Bad conventional SUBARU cars) vibration acceleration (m/s vibration New cars Conventional cars European Conventional cars cars New cars European cars benchmark Japanese cars 2 ) Maintains top-level Internal data Internal data Low Price High Time (s) Superior dynamic quality The stabilizer system directly Passive superior to Vibrations quickly attenuated mounted on the vehicle body Safety Performance that of European cars reduces vibrations The SUBARU Global Platform underpins “Enjoyment and Peace of Mind.” 6 1. What SUBARU Has Delivered The Value of “Safety” Europe Japan USA Australia JNCAP ASV+++ certified: 2019 FORESTER (with EyeSight) JNCAP 5 Stars & First Prize: 2018 FORESTER 2019 IIHS “TSP+” certified: 2020 IMPREZA 4DR, IMPREZA SW, CROSSTREK, LEGACY, WRX, ASCENT, and FORESTER (with EyeSight and specific headlights) US-NCAP 5 Stars: 2020 IMPREZA 4DR IMPREZA SW, CROSSTREK, CROSSTREK HYBRID ASCENT, and FORESTER Euro NCAP 5 Stars & Best in Class: 2019 FORESTER ANCAP 5 Stars: 2019 FORESTER Always receives top level evaluations in vehicle safety assessments 7 1. What SUBARU Has Delivered Facts about Fatal Traffic Accidents Calculated by SUBARU Calculated by SUBARU based on ITARDA data USA based on FARS data Japan (including severe injuries) Fatal accident numbers per one million Fatal accident numbers per one million vehicles in last five years. vehicles in last five years. Average of major brands Average of Japanese sold in USA car manufacturers SUBARU SUBARU Average of 13 major brands sold in USA, including SUBARU Average of 8 Japanese car manufacturers, (excluding trucks and large SUVs) including SUBARU (including light vehicles but not trucks) SUBARU has realized lower fatal accident rates in USA and Japan for the last decade. 8 1. What SUBARU Has Delivered A TV Spot for the U.S. Market Movie played at the briefing *You can watch it at the following link. https://www.youtube.com/watch?v=hkw3B4QPyFk 9 1. What SUBARU Has Delivered What is “SUBARU-ness? Human-oriented thinking. Thorough consideration of what is important for users. Bringing new values to cars. We think this is “SUBARU-ness.” 10 Maintaining the Spirit of SUBARU in the Coming Age What SUBARU Technologies Accentuating 1 Has Delivered 2 “SUBARU-ness” Enjoyment and II Environmental I Peace of Mind Technologies 11 2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Integration of Artificial Intelligence (AI) Technologies Peace of Mind Enjoyment ・Monitoring condition of driver ・Dynamic quality ・Correction of recognition, judgment, ・Connecting with cars and operations ・Excitement of being ・Mitigating damage in the event of an accident able to go anywhere SUBARU Global Platform underpins primary safety and active safety. Pursue “SUBARU-ness” by further enhancing “Enjoyment and Peace of Mind” using AI technologies 12 2. Technologies and Evolution Accentuating “SUBARU-ness” ― I. Enjoyment and Peace of Mind Evolution of Dynamic Quality What we pursue
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