FEBRUARY 11, 1952 35c PER COPIE'

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461 °)66 )? 6'' 7:° ° V ts^ 2. S" l Yyy n f Y rr 1d ° yF \t 5.? lww IN THIS ISSU want to see a de er

3aseball Radio -TV that'll help you double every For '52 Sprouting Page 23 dollar you spend in radio?

Here, then, without any grammatical garlands, is the first page Opponents Hea from an ice -cold statistical study just released On Dry Bill by WOR's research department ... Page 23

ecruiting Budget case history Takes Shape a w o r Page 25 COMPANY "H" on Tuesdays and (6 -7 AM) Radio Strength with Gambling" . used "Rambling campaign. a six -week test show with other In TV Markets only for response on this Thursdays the audience a free to compare offered listeners Page 25 In order used, the company it had in all of its radio and TV programs had been made tissues. This offer booklet of lipstick advertising. The Pear- Shaped previous broadcast Tone .. Here are the results requests than Page 26 ppulled more weeks John Gambling onre any s that radio 1, two 13 -week permood received over a hadIrad ever been or TV program. hn audience response period, the the ompany Over the six -week than any toß 2. was 10 times greater Gambling offer a 13 -week cycle. experienced over had previously vice -president, Said the company's were amazing our test campaign "The results of

Day in and day out WOR does fantastic, money- saving jobs

like this for hundreds of advertisers. Like to have us do the same for you? Just call or write won - that power -full station at 1440 Broadway, in New York James Monroe's Doctrine

Although the "Monroe Doctrine" has been written indelibly into history, James Monroe hada personal doctrine that was just as vital to a fledgling nation. This fifth president of the United States believed in honesty, initiative, progress, foresight. That these qualities are characteristic of the growth of Virginia isn't odd - for Monroe was a Virginian, born in Westmoreland County.

Present -day Virginia follows the Monroe pattern. Havens and Martin Stations WTVR(TV), WCOD(FM), and WMBG (The First Stations of Virginia) get daily evidence that listeners and viewers -and advertisers, too -find them in tune with Virginia's tradition of progress.

Statue at Monroe's home

TV WMBGAM WCODF WTVR

Havens 8 Martin Stations are the only complete broadcasting institution in Richmond. Pioneer NBC outlets for Virginia's first market.

Represented nationally by John Blair & Company F I R S T S T A T I O N S OF V I R G I N I A new Mother Hubbards empty

You time buyers hear plenty of their cupboards "fairy tales "... but this is a true story! Once upon with a time (just recently, in fact) ... an advertiser bought a one -minute announcement and WHK received 1400 replies! Yes ... Hoffman's Candy Kitchen, wanting proof of listeners, offered to send a box of candy to anyone MUM celebrating an anniversary. EMMER1 MM EE ONE spot announcement started EEM MMuuaM MMI a deluge of mail that totaled 1400 replies! (The spot cost $17.75) IME R auMi ME EMME MORAL: WHK is your "sweetest" buy in the Northeastern Ohio -irw" AE. OM.men Aîü_q_gi Market! WHK's 5,000 -watt sales- _ 'EEE . manship covers 17 counties and _"5..EM I /. ONE MILLION radio families! .iiiiiiiiiwi.%i . AEuEEEEM.01111Mí 1EBEEMMM'iiiiiiiiiii=i AM r ,E EEEEE'E EMwMuMM E' r WHK /MrIEEEEEEEE'EM-EMr CLEVELAND 1EEEEMEEEEE\Ilim_iuu\.__ Represented by 1MEEEEMEEM Headley-Reed Company m::Mioa.i MuüüHE

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by BROADCASTING PUBLICATIONS, INC., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C.. under act of March 3, 1879. OBJECTIVE: BETTER LIVING FOR THE FARMER

The Pennsylvania State Farm Show provides farmers throughout Pennsylvania an opportunity to learn about newest developments in agricultural methods. It gives them a close -up view of latest advances in the production of crops and livestock; time -saving home and farm equipment, and comparison of the results of their efforts through competition.

The January 1952 Show had a record attendance of 135,000 - 30,000 more than ever before! A significant reason for the increase was the dual role played for the first time by WGAL -TV. For several weeks, on TELEVISION FARMER, weekly program, and on news shows throughout the day, WGAL -TV presented advance Show news to many thou- sands of farm viewers in the wide central Pennsylvania area served by WGAL -TV. During the Show, on- the -spot inter- views were presented on TELEVISION FARMER and various news telecasts.

Through its many continuing public service programs,

WGAL -TV seeks to bring better living to the farmer . . . and to the thousands of viewers in the broad mid- central Pennsylvania area it covers. Viewer interest and loyalty thus developed become powerful adjuncts to community organiza- tions and advertisers. WGA L -T V LANCASTER, PENNSYLVANIA A Steinman Station Clair R. McCollough, President

AM Represented by TV GAL FM ROBERT MEEKER Associates Chicago San Francisco New York Los Angeles

PagI 4 February 11, 1952 BROADCASTING Telecasting ç,' c

NATIONAL WINNERS NAMED IN 'VOICE' COMPETITION BUSINESS BRIEFLY I CLOSED CIRCUIT FOUR national winners in annual Voice of Democracy broadcast script) contest announced 82 MARKETS FOR COFFEE Pan Ameri- DuMONT MAY yet evolve sponsorship ar- Friday by NARTB. Scholarships and other can Coffee, N. Y., planning spot daytime -only rangement for political convention -elections prizes will be given winners at awards dinner schedule using 119 stations in 82 markets start- coverage to replace Life deal which went down to be held Feb. 22 at Hotel Statler, Washing- ing April 7. Cunningham & Walsh, N. Y., is drain by mutual consent (see story page 64). ton. Sen. Margaret Chase Smith (R-Me.), one agency. Currently negotiating with network is News- of contest judges, will make presentations. week, principal competitor of Time, Life's Four winners are Miss Mara Gay Massilink, HILLS BROS. EXPANDING Hills Broth- sister publication. One of difficulties on Life 15, Burlington High School, Burlington, Iowa; ers Coffee, San Francisco, currently using 75 deal was inability to clear Chicago (WGN -TV) George A. Frilot 3d, Jesuit High School, New radio markets, plus Don Lee and Inter -Moun- in view of Life's endorsement of Eisenhower Orleans; Thaddeus S. Zolkiewicz, Canisius tain networks, for spot campaigns, gradually and partisan political connotations stemming High School, Buffalo; Dwight Clark Jr., Fort expanding 52 -week schedules each month. Five from it. Collins, Col. new markets assumed in January and two More Mr. Clark, 18, is announcer at KCOL Fort will be added in February. Expansions of cam- MYSTERY continues to surround movements Collins. He has been on station several years, paign, through N. W. Ayer & Son, N. Y., being of Anti -Trust Division of Dept. of Justice in taking up announcing in effort to cure speech made according to distribution increases and electronic manufacturing field. Last week a defect. He handled all types of programs and resultant need for extra coverage. "grand jury authority" was issued, for a grand has teen -ager series, A Date With Dwight. jury scheduled to meet Feb. 19. Authorization, Over million high school students entered ATLANTIC BUYS NEWS Atlantic Refin- however, contained no explanation. Previously annual contest, sponsored by NARTB, Radio- ing Co., Philadelphia, buying five -minute news [CLOSED CIRCUIT Feb. 4] it had been estab- Television Mfrs. Assn. and U. S. Junior Cham- shows, morning and evening, in five radio lished that Anti -Trust operatives had procured ber of Commerce. Four winners to arrive in markets starting Feb. 11 and in three other subpoenas covering certain records of manu- Washington Feb. 14 prior to weekend at Wil- markets, effective March 3. N. W. Ayer & facturing companies. That inquiry covers color liamsburg, Va. They will be joined at Wil- Son, N. Y., is agency. TV and that RCA is involved has not been liamsburg by state winners from states which denied. were original 13 colonies. Following week they RADIO CONSIDERED Seabrook Farms, UPCOMING FINAL TV allocations by FCC will meet President Truman and other high Bridgeton, N. J., through Hilton & Riggio, may resurrect allocation term "zone" which Washington officials. N. Y., considering using radio -either network went into limbo in early 30's. Commission, in or spots -with actual decision expected mid- considering principles of TV allocations, is 'GAME OF DAY' START dle of February. talking in terms of two ur possibly three MUTUAL's Game of Day major league base- "zones" which would recognize variations in ball broadcasts, to be sponsored by Falstaff HUDSON MAPS DRIVE Sales drive being mapped propagation occasioned by interference. One Brewing Corp., St. Louis, will start March 8 in Midwest by Hudson Pulp & Paper zone definitely will be in Gulf area, stretching with series of exhibition games and continue Corp., spreading out of St. Louis and includ- from Florida through Texas, where tropo- on seven -day -week basis through April 15 -Sept. ing spot radio. Biow Co. is agency. sphere interference is heaviest and will prob- 28 regular season, network announced Friday. ably mean minimum separations of 220 miles Minor league games to be covered on some SNUFF SPOTS Brown & Williamson transmitter -to-transmitter. Densely populated days when no major league contests are sched- Tobacco Co., Louisville (Tube Rose snuff), New England area expected to have 170 mile uled. Five -minute warmups and summaries to through Ted Bates Inc., N. Y., understood to be looking separation and FCC's present intention is no be presented before and after each contest, for daytime radio spot availabili- variation from minimum. reportedly under sponsorships of Gillette and ties in 42 southern markets. Camels, respectively (see story page 23). Teams subject to FCC ap- LISTERINE CAMPAIGN Lambert Co., DEAL CLOSED Friday, to whose games MBS has acquired rights were proval, for acquisition by Edward Lamb of Jersey City (Listerine antiseptic), looking for Erie, Pa., from publisher -broadcaster not listed, but network said details and full WIKK schedule of games "will be announced shortly." Don Reynolds and Keith Kiggins for $150,000. (Continued on page 96) Mr. Lamb owns WICU (TV) Erie, and Erie Dispatch. Other holdings include WTVN (TV) Columbus, WTOD-AM and WTRT (FM) Color Strife Renewed at NPA Parley Toledo, Ohio, and WHOO -AM -FM Orlando, RCA Board Chairman David is CHARGE by released by Dr. Stanton praising CBS presi- Fla., latter recently acquired. Mr. Reynolds Sarnoff that CBS maneuvered NPA color TV dent for "the courageous publisher of several southwestern papers and and unrelenting fight production ban to get "off the hook" drew you have made on behalf of color television." owner of stations in Arkansas and Oklahoma. heated denial from CBS President Frank Sen. Johnson was quoted Mr. Kiggins in California, sold because of his as telling Dr. Stanton Stanton as aftermath of agency -industry con- that "every conceivable roadblock was thrown health. WIKK, 5 kw established in 1948, oper- ference Friday. across your path, but you proved beyond dis- ates on 1330 kc and is on ABC. Transaction pute that a through Blackburn -Hamilton. Gen. Sarnoff told conference, called by NPA better television image is now to discuss color prohibition order (M -90), he ready for public enjoyment." Letter was dated TO APPRAISE network -affiliate contractual is "convinced that CBS already has learned Oct. 30. relations stemming from rate adjustments of that the fatal defect of incompatibility, coupled Gen. Sarnoff took no position on possible last year, meeting will be held late this month with other limitations of its system, make CBS lifting or rescinding of ban but said RCA would or early next of full Affiliates Committee at color commercially impractical and not accept- "offer no objection" if NPA rescinds order and call of Chairman Paul W. (Fritz) Morency, able to the American public." CBS and other manufacturers are permitted to proceed WTIC Hartford. Site will be either New York said such a charge is "to ignore with color TV output. Dr. Stanton H. B. or Chicago. the and charged that "the inaction of McCoy, NPA assistant administra- truth" tor, called meeting in attempt to resolve SHORTLY to be announced: acquisition of the rest of the industry has put the full burden color television receivers on misunderstanding surrounding color order. WWCO Waterbury, Conn., by three -way part- on manufacturing Officials emphasized that even if ban is lifted, CBS." He said CBS sought materials but re- nership for $75,000. Purchasers, William G. no additional materials would be allotted to owner quest was denied "because of the defense re- Wells, Washington business man and (Continued on page 96) WMOA Marietta, Ohio; R. Sanford Guyer, quirements and hence we could not go forward with our plans." manager WMOA, and Marinus Kosta, Wash - for more AT DEADLINE turn page (Continued on page 8) Letter from Sen. Ed C. Johnson (D -Col.) was BROADCASTING Telecasting February 11, .1952 Page 5 rG o'' . Closed Circuit c974 016800h6 (Continued from page 5) ington CPA. Sellers, Municipal Judge Mitchell G. Meyers, his brother Newton H. Meyers, attorney, and Reuben F. Aronheim, Spring- DuMONT PETITIONS field, Mass. businessman. Station, on 1240 kc SEVERANCE FROM CASE with 250 w, is MBS- Yankee affiliated and has In been on air since 1946. Transaction through from the this Issue P TITION to sever its application In two big Blackburn -Hamilton. to FCC Friday months the league umpires P remount case was submitted will holler, "Batter up," and radio and b B. DuMont Labs. Broadcaster -manu- LOGICAL successor to Max Goldman as as- Allen television baseball off Commission find is not coverage will be sistant general counsel of FCC in charge of fa turer asked that it to another season that promises to co Pictures and that litigation and administration is present assist- trolled by Paramount equal and perhaps exceed the volume lip nse be renewed for WABD New York and ant chief, Richard A. Solomon. (See story in 1951. Page 23. page is

F Ç R ELECTION COVERAGE ting from theatrical showings. Page 63. Hall of New York, stalked out of session. In the six cities with heaviest TV con- D PLOYMENT of newscasters for complete centrations, radio stations did big busi- INFORMAL session in Mexico Radio City last week ca paign- election coverage by NBC ness in 1951. A special Broadcast Ad- to discuss allocations evolved of matter into junior re ulted in Friday announcement several vertising Bureau study. Page 25. NARBA conference with television undertones. N York staff changes: William Sprague, "The Pear -Shaped Tone," a tongue -in- In addition to U.S. delegation headed by FCC fo erly with KPRC Houston, to replace cheek examination of the language Comr. Rosel H. Hyde, Canadian group Lo kwood Doty on weekday World News spoken by radio announcers, tells how under direction of Cecil Brown also converged Ro ndup while latter continues Sunday broad - one retired after delivering the perfect in Mexico City for deliberations with Mexican York show. Mer- ca ts, Mike 95 and local New system cue. Page 26. Communications Minister Miguel Pereyra and Mueller, of NBC London bu- ril former head The political conventions are still five his staff. (See CLOSED CIRCUIT, Feb. 4.) re u, to replace George Hicks on network months away, but radio -television 1 to allow ne s at :30 p.m. Monday -Friday coverage planning has reached a LATEST COUNT from CBS on its new form la er to organize NBC's convention coverage. feverish stage. Page 27. of affiliation contract, substituting percentages becomes Jo n Gerber, news production staff, There's a feud on between a radio sta- for actual dollars in affiliate station compensa- as istant editor, post held by Burroughs H. tion and three newspapers in the Lower tion to give it flexibility to meet any rate con- now on - Pr nce, Today staff. Paul Cunning Rio Grande Valley, and radio seems to tingency: Better than 40% of affiliates, in- , in newsroom by ha also to Today, replaced be winning. Page 31. cluding number in major markets, already Wi liam Hill, news writer, with two more It's a big "if" whether the FCC will meet signed, sealed and delivered. wr ters to be 'added shortly. NBC Washing - its "sometime in deadline staff was reorganzed in early January February" BOARD of Directors of Broadcast Advertising to for thawing the TV freeze. Page 65. w n Arthur F. Barriault was named Wash - Bureau, scheduled to meet late this month, E. Kaplow, Dept. of Defense announces advertising will be asked by Edgar Kobak, chairman, to in on director; Herbert night appropriations for radio and TV. Rex R. Goad of select his replacement, effective in March. Mr. ne editor; and defunct Page 25. Tr nsradio Press, added to staff. Kobak, first chairman, has advised board he's Broadcasters' cooperation in the March pre -occupied with private business activities of Dimes is described by one National which will preclude acceptance of another term. FAIRBANKS EXPANSION Foundation for Infantile Paralysis spokesman as "simply wonderful." N W and expanded sales and service offices JOHNSON TO SPEAK ar scheduled for opening in New York this Roundup of what stations, networks we k by Jerry Fairbanks. Inc. to concentrate and advertisers contributed to the 1952 SEN. Edwin C. Johnson (D- Col.), chairman, on distribution of producer's TV film prop- campaign is on Page 78. Interstate & Foreign Commerce Committee, is Duane ex- er es, company announced Friday. Ralph Cat - Jones sues employes for $4.5 scheduled to speak at Second Annual Regional million, and defendants, in answer, tel , Fairbanks vice president and general sales tell Television Seminar dinner, at studios of m nager, signing new staff and is slated to a grim story. Page 43. WAAM (TV) Baltimore Feb. 15 (Friday). na e new eastern sales manager sometime Seminar will continue Saturday, with special thi week. Robert Lawrence, vice president Upcoming session on "Television in Elections." Registra- an eastern manager for past four years, will tion for seminar is expected from 15 colleges co tinue to manage eastern Fairbanks produc- Feb. 10 -12: District 1, Advertising Federa- and universities. tio through new company, Robert Lawrence tion of America, Hotel Kimball, Spring- P ductions Inc. field, Mass. MEN'S FEATURE Feb. 11 -15: NARTB Radio and TV Boards, WOW STRIKE SETTLED Lost Valley Ranch, San Antonio, Tex. NEW WEEKLY MBS presentation to be Feb. 12: NARTB regional TV tax clinic, available for local and regional sponsorship ST IKE of engineers at WOW -AM -TV Plaza Hotel, San Antonio, Tex. is radio adaptation of Stag Lines, syndicated O aha settled, according to station manage - Feb. 16: San Francisco Chapter, Academy column on men's fashions written by Bert me t, following walkout started Jan. 15 of Television Arts & Sciences, I Bacharach. Becomes regular Mutual co -op [B T, Jan. 28]. Station said it lost only 28 award dinner, Mark Hopkins Hotel, San feature from 7:15 -7:30 p.m. EST, Feb. 20. mi utes sustaining time on TV, no radio time. Francisco. Fu 1 staff of NABET technicians back on duty. (Other Upcomings page 36) St ike officially sanctioned by NABET. for more AT DEADLINE see page 96 0 Page 6 February 11, 1952 BROADCASTING Telecasting eømút, ú¢ta Zeal &wee ;

NETWORK W..N H C PROGRAMMING IS NOW with LOCAL INFLUENCE! NBC IN THIS IMPORTANT NEW ENGLAND MARKET

WILL BUY NIGHTTIME OR DAYTIME ADJACENCIES TO THE IMPORTANT NBC PRO- GRAMS NOW SCHEDULED OVER THIS AGGRESSIVE RADIO OUTLET

Owoe% cued Oft- crated y '''Ne ELM CITY BROADCASTING CORP. NEW HAVEN, CONN.

/4620 Ofezatí«9 WNHC-TV CHANNEL 6 Connecticut's Only TV Station

REPRESENTED BY THE KATZ AGENCY

BROADCASTING Telecasting February 11, 1952 Page 7 BROADCASTING MR. W. W. MCALLISTER, CASTING President of San Antonio e and Loan Association Building THE NEWSWEEKLY OF RADIO AND TELEVISION Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone ME 1012

IN THIS BROADCASTING . DEPARTMENTS Agency Beat 12 Aircasters 56 Allied Arts 58 Editorial 52 FCC Actions 88 FCC Roundup 93 Feature of Week 18 Film Report 76 Front Office 55 New Business 16 On All Accounts 12 Open Mike 46 Our Respects to 52 Programs, Promotions, Premiums 87 Strictly Business 18 Upcoming 36 TELECASTING Starts on page 61

WASHINGTON HEADQUARTERS

SOL TAISHOFF, Editor and Publisher EDITORIAL ART KING, Managing Editor; EDWIN H. JAMES, Senior Editor; J. Frank Beatty, Earl B. Abrams, Associate Editors; Fred Fitzgerald, Assistant Managing Editor; Dave Berlyn, Assignment Editor; Lawrence Christopher. Technical Editor. STAFF: John H. Kearney, Patricia Kielty, John Osbon, Keith Trantow. EDITORIAL ASSISTANTS: Pat Kowalczyk, Don Mortimer, Jean D. Stutz, Hilda Toler, Nellie Youso; Gladys L. Hall, Secretary to the Publisher. BUSINESS: MAURY LONG, Business Manager; Win- LL field R. Levi, Assistant Advertising Manager; George ...mentioned by new customers more L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Doris Kelly, Betty Krebs; B. T. Taishoff, Treasurer: Irving C. Miller, Auditor and Office Manager; Eunice than any other advertising." Weston. Assistant Auditor. CIRCULATION AND READERS' SERVICE JOHN P. COSGROVE, Manager; Doris J. Buschling, Ruth W. That's what the Wyatt Agency of San Antonio, Texas, says Davis, Grace Schorm, Elwood M. Slee, Clyde Baker. about the Fulton Lewis, Jr. program on KMAC, sponsored NEW YORK BUREAU 488 Madison Ave., Zone S2, by their client, the San Antonio Building & Loan Association. Plaza 5 -8355; EDITORIAL: Rufus Crater, New York Editor; Florence Small, Agency Editor; Dor- othy Munster, William Ruchtl, Liz Thackston. Mr. W. W. McAllister, President, states that a well- coordi- Bruce Robertson, Senior Associate Editor. nated advertising program has built the Association into one ADVERTISING: S. J. PAUL, Advertising Director; Eleanor R. Manning, Assistant to Advertising Di- of the first hundred of the nation's savings and loan institu- rector; Kenneth Cowan, Advertising Representative. tions. Mr. McAllister earmarks a large portion of his ad CHICAGO BUREAU 360 N. Michigan Ave., Zone 1, budget for sponsorship of the news analyses by Fulton Lewis, CEntral 6 -4115; William H. Shaw, Midwest Advertis- ing Representative; Jane Pinkerton, News Editor. Jr. because "of comments which are constantly received commending this public service for San Antonio." Mr. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine. Zone 28. HEmpstead 8181; David Glick- McAllister feels that the interest which the Fulton Lewis, Jr. man, West Coast Manager; Marjorie Ann Thomas. TORONTO: 417 Harbour Commission, EMpire 4 -0775 program arouses has played a substantial part in making James Montagnes. 1951 the greatest in the history of the Association. BRonocsirtNa Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING *-The News Magazine of the Fifth For network prestige and ready -made Estate Broadcast Advertising was acquired in 1932 a audience, investigate and Broadcast Reporter in 1933. the locally- sponsored Fulton Lewis, Jr. program. Though Reg. U. S. Patent Office 1952 Publications, Inc. currently presented on more than 370 Mutual stations by 572 Copyright by Broadcasting

advertisers, there may be an opening in your locality. Check Annual subscription for 52 weekly issues $7.00. your Mutual outlet-or the Cooperative Program Depart- Annual subscription including BROADCASTING Year- issue) or TELECASTING Yearbook ment, Mutual Broadcasting System, 1440 Broadway, book (53rd $9.00, NYC (54th issue) $9.00. 18 (or Tribune Tower, Chicago 11). Annual subscription to BROADCASTING TELECAST- ING including 54 issues $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issu 350 per copy; 53rd and 54th issues $5.00 par copy. February 11, 1952 BROADCASTING Telecasting leo red Perfomiance

IN 1000 WATT STATIONS FROM COAST TO COAST! the Collins 20V Transmitter

The Collins 20V has taken its place in the broadcast in- dustry as the most advanced thousand -watt transmitter in the field. A product of intensive research and new engineer- ing techniques, the 20V is -now setting the pace in design, performance, economy and reliability. The 20V is entirely contained in a single, ruggedly con- structed, smartly modern cabinet. The tuning and operating controls are conveniently located on the front. Blower- cooled tubes, components and terminals are quickly accessi- ble from the rear. Be ready for that "long run" that may be just ahead. Equip your station with the reliable, performance -proved Collins 20V one-kw transmitter, still available for immedi- ate delivery. Get in touch with your nearest Collins office for complete information.

FOR BROADCAST QUALITY, IT'S . . .

COLLINS RADIO COMPANY, Cedar Rapids, Iowa

11. W. 42nd St. 1937 Irving Blvd. 2700 W. Olive Ave. Dogwood Road, Fountain City NEW YORK 18 DALLAS 2 BURBANK KNOXVILLE

BROADCASTING Telecasting February 11, 1952 Page qeite 'Zatioaete" 5,40tRadio

As an agency or advertising man, you prob- -comparisons, programming techniques and ably think of national spot radio as a form of merchandising opportunities. advertising which permits you to pin -point A policy of nationwide travel ... of F & P your radio efforts to put added pressure on Colonels spending hundreds of days "out in some markets ... to ease up on others, as the field" where spot radio becomes point -of- circumstances demand. sale reality.

As station representatives we go along with A research program that's national in scope, that basic definition. But here at Free & Peters to help us keep abreast of all media, of advertis- we add other ingredients, too: ing trends, of significant new advertising devel- opments in every part of the country. A geographically national list of stations. This policy of "thinking big and working big" An efficient national system of offices. pays off for you, for the stations we represent A constant national exchange of informa- and for us, here in this pioneer group of sta-

tion, ideas and case histories . . of market tion representatives.

[4:4 Pioneer Radio and

NEW YORK

ATLANTA FT. WORTH

Page In February 11, 1952 BROADCASTING Telecasting ?A'4?A'e&éTteate laimmairit

E,AST- S Boston SpOUTHEASTringfie Id WBZ-WBZA Buffalo WGR Philadelphia KYW Pittsburgh KDKA Syracuse WFBL = STATIONS REPRESENTED Charleston, S. C. WCSC Charlotte WIST * = F & P OFFICES Columbia, S. C. WIS Norfolk- Newport News WGH Raleigh- Durham WPTF Roanoke WDBJ MIDWEST, SOUTHWEST Des Moines WHO Davenport WOC Duluth- Superior WDSM Fargo WDAY Fort Wayne WOWO Kansas City KMBC-KFRM Louisville WAVE Minneapolis -St. Paul WTCN ETERS9 INC. Omaha KFAB Peoria WMBD Television Station Representatives St. Louis KSD Since 1932 Beaumont KFDM Corpus Christi KRIS CHICAGO DETROIT Ft. Worth -Dallas WBAP Houston KXYZ San Antonio KTSA

HOLLYWOOD SAN FRANCISCO MOUNTAIN AND WEST Boise KDSH Denver KVOD Honolulu -Hilo KGMB-KHBC Portland, Ore. KEX Seattle KIRO

BROADCASTING Telecasting February 71, 1951 Page 11 agency

ILLIAM H. WEINTRAUB & Co., N. Y., has elected three new vice presidents. New officers are FREDERICK C. BRUNS, vice presi- dent and account supervisor; DR. LEON ARONS, vice president in charge of research; and JOHN BARTON MORRIS, vice president in charge of marketing.

JOHN WEISER named manager of Detroit office of Ruthrauff & Ryan. TED REED moves to Los Angeles as head of agency's Pacific Coast operations. Both are agency vice presidents.

CHARLES A. POOLER, vice president in charge of research, Benton & Bowles, N. Y., promoted to vice president in charge of marketing. ALFRED A. WHITTAKER, agency's director of research, appointed his successor.

JOE GRATZ, CBS Television New York, to Warwick & Legler, same city, as radio -TV producer-director.

WILLIAM G. PYLE, account executive, Hal Short & Co., Portland, named resident manager, Edward S. Kellogg Co:, that city. He suc- ceeds EARL HUNT now on leave of absence due to ill health.

on all accounts

HET is a man who can't hold Carter shows. He also oversaw the a job; he always gets pro- writing of the nine daytime radio TWOTOP moted." serials then produced by the Thus did one of his colleagues agency. In 1941 he received and CBS RADIO STATIONS characterize the career of Chester accepted an invitation from MacCracken, vice president of radio Pedlar and television production, Doherty, & Ryan, New York, to supervise Clifford & Shenfield, New York. the Mr. District Attorney show. He TWO BIG In the advertising field, Mr. Mac - accepted. Cracken has gone on "getting pro- In 1944, when Doherty, Clifford SOUTHWEST MARKETS moted" for 25 years, since the day & Shenfield agency was formed, in 1927 when he moved up from the Mr. MacCracken enlisted as a char- telephone and direct mail division ter member in charge of radio pro- ONE LOW of the Skelly Oil Co. duction and on Jan. to the post of assist- 1, 1949, was named ant advertising man- vice president. COMBINATION RATE ager of that firm. Among the shows Three years later the agency handles -as full manager - are Break the Bank, he left Kansas and on ABC radio, five the oil company to half -hours weekly, join the Scott Paper and Break the Bank Co. in Chester, Pa., on CBS -T V, both as assistant to the sponsored by Bristol - Sales- winning radio schedules chief of advertising Myers; Treasury for there. Men in Action for the Great Southwest just naturally Two years of ab- Borden's Instant sorbing experience in Coffee on NBC -TV; include this pair of top -producing Chester and Mr. one segment of NBC - MacCracken was T V Howdy Doody CBS Radio Stations. Results prove ready for the "Big for Welch Grape Town" and the "Big Juice; plus radio this! Write, wire or phone our League." He became and TV spots for a member of the Mr. MacC RACKEN Ipana, Borden and representatives now for availabilities copywriting corps of Vitalis. Latter prod- J. Walter Thompson Co. in New uct also sponsors a quarter -hour and rates! York. A year later he moved to TV Sports Review on a regional Benton & Bowles in the radio copy basis. department, from which job he was The MacCrackens -she is the former Icy Purcell been elevated, in 1937, to the post of -have National Representatives married for 24 years. They have business manager of the entire their own home in Bronxville. radio division. In that capacity he Mr. MacCracken's hobbies are helped set up the new Benton & reading mystery and adventure JOHN BLAIR & CO. Bowles' Hollywood office and super- stories and growing prize roses in vised the Gangbusters and Nick his garden. Page 2 February 11, 1952 BROADCASTING Telecasting beat st Weather Report on Radio .. SHEPARD CHARTOC, vice president and Chicago manager of Marfree Adv. Corp., announces formation of his own agency, Shepard Chartoc Condensed and Reprinted by Permission of Adv. Inc., Chicago, specializing in broadcast media accounts. WIL GIR- SON named agency's art director. FRANCES RICKEY is media direc- Editor Reginald Clough's tor. Accounts will be handled by Mr. Chartoc and JAMES SWEENEY, "footnotes" Chicago public relations man. Tid ep January 11, 1952 W. C. WOODY, account executive, Grant Adv., Dallas, appointed vice - president in charge of television. Just recently we visited a radio station manager in an eastern city and, while we were talking, the JAMES A. ROUSE Co. and GEORGE SILLER & ASSOC., L. A., com- Weather Bureau called. was p.m. and a sleet bined to form partnership under name of Siller -Rouse & Assoc., with It 2:30 offices at 6399 Wilshire Blvd. storm was moving in from the midwest. The stores were supposed to stay open that night until 9:00, ROBERT WOLFE, art director, Stamps -Conhaim- Whitehead Inc., L. A., to Ted H. Ball Co., Hollywood, in same capacity. their last evening shopping day before Christmas. But the Weather Bureau figured that the storm ROBERT H. LAHUE, Julian C. Pollock Agency, Phila., to W. S. Rob- would disrupt the city by late afternoon and that by erts Inc., same city, as director of production and media. nightfall no traffic would move. WALTHER -BOLAND ASSOC., S. F., moves to 301 Broadway, same city. The question was whether to go on the air with peo- PERRY R. THOMAS, account executive, Beaumont & Hohman, Chi- announcements of the impending storm, urge cago, elected vice president. ple to stay home and the stores to close early. The Weather Bureau, the Chamber of Commerce, the ANDREW D. CARPENTER, account executive and member of board of directors, Dan. B. Miner Co., L. A., elected vice stores and the station people all realized that the president. radio could close down the city in 30 minutes. They also realized that it was the only medium, even includ- ROBERT S. COLODZIN, TV production supervisor, Cecil & Presbrey, N. Y., and author of Your Career in ing the telephone, that could do so in that time. Television, to television department of Fletcher D. Radio - at least good radio - has become an Richards Inc., N. Y. intrinsic part of our national living habit. There never SPENCER GILL, freelance writer, joins Pacific Na- has been a medium, and perhaps there never will be tional Adv. Agency, Portland, as copy writer. one, which can reach so many people so fast and, for so is JOHN P. SHELLEY, senior account executive and certain purposes, effectively. That not to write off, secretary- treasurer, The Mayers Co., L. A., named vice Mr. Carpenter or even to compare it with, any other medium. All of president, William W. Harvey Inc., same city. them - newspapers, magazines, television and the others serve important individual purposes. But ROY M. BIRD, account executive, Schultz & Assoc., Portland, Ore., forms - his own agency, Bird Adv., with offices in Fitzpatrick Bldg., that city. they must be judged and appraised individually; gen- eral comparisons of the media only serve to confuse BEAUMONT & HOHMAN has discontinued Portland office, concentrat- ing Oregon and Washington activities in Seattle office. LOUIS MARCHI, our thinking of them all and to mix up the important Portland manager, is now headquartered in Seattle. values of each. It is sheer naivete, to put it mildly and nicely, to RAYMOND W. KROHL, assistant production. manager of MacManus, John & Adams, Detroit, to Denman & Baker, same city, as production believe that, because of television, radio will disinte- manager. grate or disappear. It will serve a purpose of its own indefinitely, just as surely as phonographs and records, DEGNER & ASSOC. Adv., L. A., moved to 2925 W. Eighth St., tele- phone Dunkirk 7 -2273. New facilities allow for expansion of TV de- books and pianos, movies and magazines (and all the partment. other things radio was supposed to "crowd out" ) are HUNTER SCOTT Adv., Fresno and San Francisco, establishes offices in still serving and, in many ways, more importantly Bakersfield with JAMES MOLICA as manager. CLIFF DAVIS joined than ever. agency's Fresno staff as production manager. Radio is suffering from a quaint business psychosis. EARL BRONSON, radio -TV director of Schwimmer & Scott, Chicago, The public is buying radio sets today at a faster rate to Henri, Hurst & McDonald, same city, as writer- producer replacing than it is buying television sets. Yet among some bus- JACK MILLER, promoted to agency's account handling and sales pro- iness people, there is a fad against radio, as there motion department. once was against research. The sooner the fad ends, RICHARD KREUZER, Holst & Cummings & Myers Ltd., S. F., to the better off business will be. Anybody listening? Albert Frank- Guenther Law, same city. Sure, millions, most of the time. HARRY J. ROGERS Jr., advertising manager, Langendorf United Bakeries, S. F., to Richard N. Meltzer Adv., same city, as account executive. SALLY NISSEN, sales promotion assistant with WCCO Minneapolis, to Russell, Harris & Wood, S. F., as assistant media buyer. ROMA LIPSKY, LM KJBS San Francisco, to agency's copy department. NBC BASIC BUFFALO LELAND Q. SVANE, head of his own agency, S. F., merges with Gerth- Pacific Adv., S. F. and L. A. EDWIN P. GERTH will head combined Represented by Petry organization. BROADCASTING Telecasting February 11, 1952 Page 13 HOW TO GET THERE... "fastest with

MUTUAL clients have a consistent record for getting there `fustest " -in a sense never dreamed of by the late Nathan Bedford Forrest. And they consistently get there with the "mostest " - in a way the old general would heartily approve.

First in homes per time- and -talent dollar among all kid -show sponsors in net- work radio is Derby Foods, Inc., with "Sky King" on 525 MBS stations for Peter Pan peanut butter* (And Mutual presents the most kid shows of any network.)

First in homes per dollar among all mystery sponsors in network radio is the Williamson Candy Co., with "True Detective Mysteries" on 515 MBS stations for Oh Henry bars* (And Mutual has the most mystery shows of any network.)

In fact, first -in- homes - per - dollar applies to the average of all once -a -week programs on MBS compared with the average on each of the other networks

X11. R. I.,OCr. -NOV., 1951; P.1. B.; VARIETY "NETWORK PROGRAM COSTS" tN. R. h ]AN -SEPr.,1931 the mostest`" MISTER PLUS

Over -riding all these "fustest" facts -and helping to explain them -is a strategic "mostest" which no other network has matched for the past 12 years:

The Mutual Broadcasting System provides a field force of 550 affiliated stations in markets of all sizes throughout the 48 states ... nearly double the next network's total... and with a selective deployability in hookups that can assure a matchless fit to your marketing needs.

Wherever your battle -lines are mapped out in the sales -struggle for 1952, Mutual's General PLUS can get you there "hustest with the mostest" for sure.

the MUTUAL broadcasting system of MB 550 affiliated stations KLZ -30 YEARS OF SERVICE new business fJI

Spot BYMART -TINTAIR Inc., N. Y., launching saturation campaign on ap- proximately three Miami radio stations to introduce new Clo Shampoo effective today. Campaign will be extended to other markets on both TV and radio eventually on a national scale with rate of expansion determined by success of initial campaign. Agency: Cecil & Presbrey, N. Y.

MYSTIK ADHESIVE PRODUCTS, Chicago, expands TV spot schedule for new Freezer Tapes into 6 more markets from its present 29 for remainder of the month as well as in March. Agency: George H. Hartman, Chicago.

KELLOGG Co. of Canada, London, Ont. (Rice Krispies), has started half -hour Wild Bill Hickok transcribed show twice weekly on 16 Cana- dian stations. Agency: Kenyon & Eckhardt, Toronto.

Nftt(e0t1

C. A. SWANSON & SONS, Omaha (canned and frozen poultry and margarine), renews alternate week sponsorship of The Name's the Same on ABC -TV, Wed. 7:30 -8 p.m. EST, for 52 weeks effective March 5. Agency: Tatham -Laird Inc., Chicago.

R. BRANDON MARSHALL CHRISTIAN SCIENCE Publishing Society, Boston, renews sponsorship Managing Director of The Christian Science Monitor Views the News on ABC radio, Tues. -10 for 52 weeks, effective Feb. 26. Agency: Walton But- Denver Chapter 9:45 p.m. EST, terfield Adv., N. Y. National Safety Council RALSTON PURINA Co., St. Louis, renews alternate -week sponsorship 'Tvery Denver motorist of Space Patrol on ABC -TV, Sun. 6 -6:30 p.m. EST, for 13 weeks, effec- tive March 9. Agency: Gardner Adv., St. Louis. owes KLZ his gratitude..." CHURCH OF CHRIST, Abilene, Tex., to sponsor half hour Herald of Truth on 146 ABC radio stations for 62 weeks effective Feb. 10. Agency: R. Brandon Marshall, managing director, Ross Roy Inc., Chicago. Denver chapter, National Safety Council, FLORIDA CITRUS COMMISSION buying five minute section, five days a week for 10 weeks on NBC -TV's Today effective immediately. Pro - says "every Denver motorist owes KLZ his gram will be seen in 30 cities in U.S. Commission will spend $100,000 for total 10 week promotion in radio, trade publications and newspapers. gratitude." Agency: J. Walter Thompson Co., N. Y. KLZ- three -time recipient of the National PACKARD MOTORS, Detroit, adding five more markets to its sponsor- Council's ship of Rebound, dramatic TV series handled by United Television Pro- Safety public interest award - grams, already lined up for 19 markets [BT, Dee. 10, Jan. 28]. Agency: tailors its highway safety programs to the Maxon Inc., N. Y. special needs of Rocky Mountain driving. BURPEE CAN SEALER Co., Barrington, Ill., to sponsor three five - minute local news inserts each day on NBC's Today. Agency: Buchanan Supporting the cause of safety is but one & Co., Chicago. more example of KLZ's continued sense of WINE CORP. of America, Chicago (Mogen David Wine), moves Charlie Wild, Private Eye, from ABC-TV to DuMont TV March 13. Show will responsibility to the people of its com- be telecast Thurs. 11 -11:30 p.m. Agency: Weiss & Geller, N. Y. munity. SCOTT -STOP MOTELS, western motel chain, signs 52 -week contract for sponsorship of Romance of the Highways, 15 minute weekly Com- mander Scott series, on 45 Mutual stations. Agency: Richard N. Meltzer Adv., S. F.

KLZ 199ancy fliat2 ointptantJ JOHN ROBERT POWERS PRODUCTS Co., N. Y. (cosmetics), names 5000 WATTS -560 KC Cecil & Presbrey, same city, as its advertising merchandising counsel. CBS RADIO O'CONNELL HAT Corp., N. Y., names Curtis Adv. Co., same city, to handle promotion of spring line of Veola Modes. AMERICAN BEVERAGE Corp., Brooklyn, N. Y., appoints Moss Assoc., 1EPRESENTED NATIONALLY BY THE KATZ AGENCY (Continued on page 92) Page 16 February 11, 1952 BROADCASTING Telecasting WJBK IS SO POPULAR NIGHT AND DAY, WJBK is first in news, music and sports ... the WITH-DETROITERS. favorite station of entertainment - 1 I _T lovers all over Detroit.

THE BOB MURPHY FOLKS-HEREABOUT LOVE TIGERS... SHOW ... "Tall Boy, and WJBK, for 3 straight years, has Third Row" Murphy is a real favorite been the key station for the Tiger with listeners and baseball network ... the largest ever sponsors alike. His built for baseball broadcasts. The en- tremendous follow- ing is a tribute to thusiasm of the Detroit fan club -some his jazz and popular 21/2 million strong -and the whopping platter savvy ... to his free and easy Hoopers, prove the overwhelming pop- manner of delivering ularity of WJBK ... and the Tigers. commercials that pack a wallop.

LARRY GENTILE'S THE GENTILE BINGE HOUSEPARTY ... The nnnr.n.,r. AND pioneer disc jockey SHOW ... Early ¡/I C O O i p in Detroit, Larry b festivi- v morning Gentile has been a __, ties of music and DON McLEOD TIME . .. Music, popular radio per - fun as only Joe and Ralph can news and chatter with an ap- sonality for 19 years, dish it up. For years the chief peal to the housewife that's ,,- doing a fabulous - listeners to the attraction for selling job for a "Don McLeod Time." Considered their "G and B Show" hasbeen great of products. The one of Detroit's top commercial -and highly ,'b men, Don McLeod is a natural unconventional ,,7 "House par ty', from 10 P. M. to successful- rendition of corn - at blending announcements into 1 A. M., is an all- request music mercials. "Zaniest twosome in the general patter ... for sure- 7 program conducted in Larry's in- radio", says Liberty magazine. fire sales results. 4 formal, irresistible style.

WJBK HEADS HOCKEY NET! Exclusive The "Ralph Binge Show" and Detroit outlet for the Red Wing hockey "Ken Cline Show" are other top games, and key station for the nation's WJBK programs which spell the largest hockey network, WJBK broad- answer to your selling problems in 5- dollar Detroit casts all home and important away this billion market. A check with your KATZ and play -off games for the champion man will show you that the way Red Wings. AI Nagler, play -by -play Red Wing announcer since smart advertisers spell success in -K. 1935, is thrilling WJ BK hockey fans for the 3rd consecutive year. Detroit is W- J -B No wonder WJBK is considered Detroit's greatest sports medium. WJBKFM DETROIT The Station with a Million Friends NATIONAL SALES HEADQUARTERS: 488 MADISON AVENUE, NEW YORK 22, ELDORADO 5 -2455 Represbnted Nationally by THE KATZ AGENCY, INC.

BROADCASTING Telecasting February 11, 1952 Page 17 04 CLEVELAND feature of the week W SRS ti "The Family Station" CLEVELAND'S ONLY L irs a_ NEWS STATION ICI THE WASHINGTON ON THE AIR MARKET 24 Hours daily around the clock WSRS "The Family Station" uses the latest "on the spot" voice William B. Ryan, BAB president (standing), makes the BAB radio reporting equipment to cover promotion award to WSAM. Seated are (t to r): Messrs. Greenebaum, all kinds of events and Dodge and Wismer. local news. WSRS has more s r active field reporters on their 7 A. M. NEWS WEEK of Jan. 21st will be one to ed building at 2435 Holland Ave., NEWS staff than any WITH remember for the staff and manage- Saginaw. other ment of WSAM, NBC affiliate in Received a national first -place station in Ohio. The WSRS HOLLY WRIGHT Saginaw, Mich. award in Broadcast Advertising Bu- NEWS staff is on the job In addition to operating the sta- reau's industry -wide "Radio Gets the Here is another WRC pro- tion for its full 132 -hour commer- Results" contest. around clock. That's gram- personality combination cial schedule, staffers squeezed Gave a banquet for local retail why you hear it first on doing a consistently solid sell - these activities into the agenda for businessmen on one night; feted "The Family Station." WSRS ing job for over six years. that week: regional distributors and national it Holly Wright clearly leads the Moved entire studios, offices and makes their business to field, Monday thru Friday at all equipment to a newly- construct- (Continued on page 92) report the NEWS when it is 7:00 each morning.* really NEWS. This is NOT an availability. We merely point to this record as an example of the "sales - programming" WRC can do for you. Top -rated shows with strictly business WSRS se'Iing power dominate the programming pattern. LOCAL NEWS AHAPPILY transplanted Ca- WRC pays out, not alone in nadian, Lois Thompson, sales- EVERY SIXTY top audience ratings in the man for Robert Meeker & rich District, Maryland and Assoc., station representative firm MINUTES ON Virginia area - but in hard in Chicago, has been eye -deep in "over- the -counter" retail sales. radio since 1934. That year her THE HALF HOUR boss, Harry Sedgwick, took over *American Research Bureau management of CFRB Toronto after leaving the Famous Players AROUND THE Canadian Corp., where Miss 14 THE NATION'S CAPITAL Thompson had been his secretary. CLOCK Working with Mr. Sedgwick on YOUR BEST BUY IS all of his projects, Miss Thomp- On the air son helped organize the Canadian Assn. of Broadcasters and took 24 hours daily FIRST in WASHINGTON minutes at the first meeting. She has been working primarily at management and sales levels ever "The Family Station" since. Born in Guelph, or "the Queen's WRC City," a short distance from Toronto, she worked a year before 5,000 Watts 980 KC attending the Collegiate Institute WSRS there. Business was more appeal- CLEVELAND Represented by NBC SPOT SALES ing than academics, however, so LOIS THOMPSON (Continued on page 88) NAT'L REP. FORJOE & CO. Page 18 February 11, 1952 BROADCASTING Telecasting There's no ill -wind in Texas ...

Cotton John also has a passel of sur- Now veys which prove he and KGNC have a loyal following of farmers and ranchers. Because he was born and raised on a Texas farm and knows about 8o% of the farmers in the Panhandle by name, he is personally familiar with their problems. His early morning and early afternoon fame, weather, and market broadcasts pro- Like Amarillo, vide information for farmers and ranchers throughout Amarillo's trading area. The it's big programs typify the way KGNC serves its wealthy agricultural and industrial market.. and healthy As the head of Amarillo's Atlas Welding & Metal Works puts it, "We know what wonderful service you are giving us, as peo- You may have heard about a Panhandle ple from as far as 300 miles away are stop- wind -gauge -a concrete block at the end ping to tell us they have heard Cotton of a ten -foot chain anchored to the top of John. And they usually buy something." a ten -foot iron pole. If the chain and block are blown parallel to the ground, it's too The market is well worth the attention

windy to work. There isn't much need of an advertiser interested in business, . for paint -removers hereabouts, either. Folks well covered day and night by KGNC's just put the woodwork outdoors, fasten it 10,000 watts of power. For further in- down, and let the wind blow the paint off. formation, please check with our national reps. Citizens of Amarillo, in common with most other Texans, have a fondness for tall tales. Actually; the biggest wind on K6-11-C our records was a 75- mile -an -hour gale. Cotton John, KGNC's farm editor, says it disrobed a young lady crossing Polk Street Amarillo at Sixth (our Broadway and 42nd). She was spared embarrassment, though, be- cause the same wind blew sand in men's eyes, opened a store door, and sailed her right up to the dry-goods department, NBC AFFILIATE where it wrapped her in a piece of calico. 710 KC 10,000 watts Cotton John's got a piece of sand to Represented Nationally prove it. by the O. L. Taylor Company

BROADCASTING Telecasting Fe6tuatj 11, 1952 Page 19 here's

how

pays off in... SANANT ONTO

Hundreds of the country's finest stations announce wi h pride "THIS STATION IS A MEMBER "290 Sponsored AP Newscasts per Week" Associated Press ... constant- ly on the job with

John T. Carey, Sales Manager, WIND, Chicago, Illinois a news report of 1,000,000 words every 24 hours.

Says Sales Manager Carey: "I believe leased news wires of 350,000 that WIND carries more sponsored news- miles in the U.S. alone. casts daily than any other station in the exclusive state -by -state news Country. We carry 42 newscasts every day circuits. but Monday. On Monday we carry 38, for 100 news bureaus in the U.S. a total of 290 per week. Our main news offices throughout the world. sponsor is the Chicago Daily News with 164 newscasts weekly. We find The Associated staff of 7,200 augmented by Press to be an excellent service and we member stations and news- invariably secure renewals from news papers ... more than 100,000 sponsors. As a matter of fact, there's a men and women contributing waiting list to purchase our 5- minute AP newscasts." daily.

IIIIMM1111111111111111111MIN1a

Whether it's Chicago or San Antonio, Associated Press news DELIVERS -delivers RESULTS for station and sponsor! Prompt, un- biased news coverage pyramids volume audiences - eager audi- ences tuned to the news and to the sponsor's message. "110% Increase in Sales for Sponsor" For complete information on how Associated Press news can Bob A. Roth, Sr., Commercial Manager, KONO, San Antonio, Texas provide payoff RESULTS for YOU, contact your AP Field Representa- tive or write Reports Commercial Manager Roth of ...... KONO: "KONO continually shows extremely high Hooper Ratings against 4 networks and 3 other stations. This speaks for the quality of AP news service, supplemented by our own local coverage. AP meets our every need for national and regional o' 1 S\ D N coverage." RADIO TEOpRESS Sponsor results? Says George W. Dela- 20, ASSOCIA NO 'NO, N' van, Jr., General Manager of Home Appli- THE Plaza, ance Distributors, Inc., biggest KONO AP 50 Rockefeller VA news sponsor: "AP news on KONO has produced results from the first day our commercials hit the air- increased our distribution, built consumer acceptance and confidence in our product. In one year's time our sales 11 volume increased 110%!"

OF THE ASSOCIATED PRESS." r_.

.NORTH CAROLINA THE SOUTH'S No. STATE

WPTF - NORTH CAROLINA'S No. SALESMAN

North Carolina Rates More Firsts In Sales Management Survey Than Any Other Southern State.

More North Carolinians Listen to WPTF Than Any Other Station.

also WPTF -FM

50,000WATTS AFFILIATE for RALEIGH, DURHAM N B and Eastern North Carolina 680KC. NATIONAL REPRESENTATIVE FREE & PETERS, INC.

Page 2 February 11, 1952 BROADCASTING Telecasting VOL. 42, No. 6 FEBRUARY 11, 1952

BASEBALL PLANNING Sponsorship to Equal or Exceed '51 SPONSORSHIP of baseball broad- casts before the daily ball games Atlantic will share sponsorship tion the Dodgers grant rights to casts and telecasts during the 1952 and with R. J. Reynolds Tobacco with other advertisers but all nego- the two stations. As of Thursday season promises to equal or per- Co. (Camels) for five-minute post- tiations have not been completed. the Dodgers said the club hadn't haps exceed 1951 revenue, judging game summaries. Atlantic is expected to have net- yet decided definitely about broad- by present negotiations between Liberty again is expected to be works centered around Boston, casting and telecasting games. clubs and advertiser- agency bid- a leading figure in the national New York, Philadelphia and Pitts- WPIx (TV) New York an- ders. baseball picture with its "All- burgh as well as smaller local nounced Thursday it had signed a With the opening game just two Sports Package" [BT, Jan. 28]. projects in its marketing territory. contract with the Giants to telecast months off, contract dickering is At that time the network indicated Daytime home games of the all home games with Chesterfield going on all over the nation with its package would include games Philadelphia Athletics and Phillies, cigarettes as sponsor. Cunningham such sports stalwarts as Atlantic of at least six major league clubs. with the exception of second games & Walsh, New York, is agency. Refining Co., Chesterfield, Gillette, It mentioned the Cincinnati Reds, of double -headers, will be telecast WPIX also will telecast Yankee several breweries and other firms Brooklyn Dodgers and Chicago from Shibe Park by WCAU -TV, home games under a five -year con- in the picture. White Sox. WFIL -TV and WPTZ (TV) Phila- tract signed with the club last Already many pacts have been delphia, the trio covering on a year. This year's sponsor of signed. Most of these provide pro- Final Pact Not Set rotating schedule now near com- Yankee games isn't set. Last year tection for minor league clubs In this connection spokesmen for pletion. Ballantine's beer was sponsor. from concurrent broadcasts or tele- the Reds and Dodgers denied they Thirty daytime games scheduled Yankee radio will be carried casts of major league games. This had concluded final negotiations by the Athletics and 28 by the again over the regional network protection is in line with the co- with Liberty. Paul Munroe, LBS Phillies are on the agenda in addi- now being lined up. It will be the operative policy backed by NARTB vice president and director of na- tion to two pre- season contests at fifth straight year Chesterfield has and Radio -Television Mfrs. Assn. tional sales, said the network was Shibe Park between the clubs. sponsored Giants games on WPIX. When the final lineup is ready in saying it had made an offer to Adam Scheidt Brewing Co. is ex- Russ Hodges and Ernie Harwell April, 1962 sponsorship revenues these clubs and they had not pected to co- sponsor with Atlantic. will handle the games. are expected to match the 1.951 rejected. It was understood the Liggett & Myers, also for Ches- total. At the same time, many of White Sox had definitely signed Dodgers on Two Stations terfields. will sponsor the New the schedules will provide that spe- with Liberty. F & M Schaefer Brewing Co., York Giants for the sixth con- cial baseball network broadcasts be Atlantic Refining again will set through BBDO, again has signed secutive year on WMCA New denied interfering stations in minor up special baseball networks in its to cover Dodgers home games on York plus a Giant baseball radio league areas during the hours Eastern Seaboard territory through WOR -TV and WMGM New York. network. Latter network is still when local games are in progress. N. W. Ayer & Son. In some cases This plan is based on the assump- (Continued on page 36) A factor in the 1952 negotiations is the constant eye of the Dept. of Justice's Anti - Trust Division, which already has put professional Hill Hearing Ends football in the legal doghouse and DRY BILL PLASTERED has kept a close watch on the col- lege football control exercised by By DAVE BERLYN one witness noted, "the television afternoon, but not before the "drys" or radio set has a switch which appeared for "rebuttal." National Collegiate Athletic Assn. ALIGNMENT of alcoholic bever- Because of the anti -trust anglé turns the set on or off." Next big round will come within age, advertising and radio -TV in- This bill would be the first the individual clubs are not dis- dustry forces opened up on the the confines of the Senate Com- cussing their radio -TV plans with step toward including other media merce group, of which Sen. John- "dry" - supported Johnson - Case and other alcoholic beverages in each other. However the majors Bill (S 2444) last week. son is chairman. The 13 committee are being choosy about their spon- the ban -it sets up a "prohibition members must vote in closed ses- sors in an effort to avoid govern- Chief points of the opponents' precedent." sion on whether to report the bill ment trouble and to avert undue arguments were as follows: If one special interest is ac- to the Senate floor for action. interference with the gate at The bill is discriminatory commodated by legislation in bar- Surprise suggestion came from minor league games. against (1) the radio -TV indus- ring a legally manufactured or sold Sen. Owen Brewster (R -Me.) who Dizzy Dean To Cover try as distinguished from other product from the airwaves, what asked both the distillers and broad- Mutual network was prepared to media and (2) the distilled spirits will hold other special interests or casters if a plan could be set up of the Day series, industry as distinguished from minority groups from asking that whereby the Congress could be resume its Game other alcoholic beverage firms. with Dizzy Dean and Al Helfer an- cigarettes, pharmaceutical and given at least one year's "notice" nouncing. MBS would not divulge Constitutionality of the bill meat companies refrain from ad- of any contemplated change in the how many teams had granted may be questionable because the vertising their products on radio industries' respective codes which broadcast rights. Falstaff Beer, 21st Amendment, which repealed and television, and even other discourage liquor advertising on St. Louis, which sponsored daily the prohibition act (18th Amend- media? the airwaves. games on Liberty Broadcasting ment), gives to the states the The Johnson - Case Bill - "pre- Among those testifying during System last year, is to carry daily power to control or regulate the ventive legislation" as labeled by the two -day airing last week were: of the co- C. MBS games on around 125 stations sale and manufacture its author Sen. Edwin John- Harold E. Fellows, NARTB president; though actual clearance of some beverages. Thus, they argue, the son (D -Col.) -would forbid liounr P. W. Allport, secretary, Assn. of Na- stations and games is not definite. advertising of these products would advertising on the airwaves. Hear- tional Advertisers (ANA); Richard L. also come within state jurisdiction, ings were held before the Senate Scheidker, American Assn. of Adver- MBS has followed a policy of tising Agencies (AAAA); John Dwight avoiding interference with minor not federal. Interstate & Foreign Commerce Sullivan, general counsel, Advertising league teams. The network has The "rights" of minority Committee last Wednesday and Federation of America (AFA); William groups "drys" not in- Thursday, a repeat in hearing days L. Daley, National Editorial Assn. been negotiating with Gillette -the -are Edward F. O'Brien, chairman of Dis- Safety Razor Co. through Maxon vaded, for radio and television of the prior week [BT, Feb. 4]. Inc. for five -minute warmup broad- need not be heatd nor viewed. As They were concluded mid -Thursday (Continued on page 34) BROADCASTING Telecasting February 11, 1952 Page 23 FINLEY TO RAYMER PIVAK, ROUNTREE Joins in N. Y. Office Name Don Lee in Suit MARK FINLEY, Hollywood radio - television executive, has been H LF- MILLION.- dollar suit was named to head an expanded de- fil d by Lawrence E. Spivak and partment of advertising research, M rtha Rountree last Friday promotion and public relations for ag inst the Don Lee Network Paul H. Raymer Co., national ra- ( Omas S. Lee Enterprises Inc.), dio and TV representatives. ch rging Don Lee is broadcasting Announcement, made by Presi- a eporters Roundup program that dent Paul H. Raymer Thursday, is misappropriation of their own followed the resignation of Arthur M et the Press radio show. C. Schofield as Raymer director of he suit was filed in the Supe- promotion and research to become rio Court of California for the head of sales promotion, advertis- Co my of Los Angeles. It relates ing and research department of on to the Spivak- Rountree Meet Fort Industry Co..[BT, Feb. 4]. th Press radio program, which is Mr. Finley, who will assume his no now on the air, and not to the new duties in the Raymer New tel vision version, which is carried York office immediately, is former Su days over NBC -TV. public relations and research chief pokesmen for Mr. Spivak and of Mutual -Don Lee network radio and television enterprises Mi s Rountree noted that they filed on the West Coast. He has a uit -still in litigation -in 1950 just completed a series of special production as- $1,250,000 against Mutual and fo signments for major accounts of W R New York in a case involv- the D'Arcy Advertising Co., Cleve- in a Reporters Roundup program land. wh ch they charged was a misap- . . . Oh, iehat a break if I could make Dolores . . nutre Dolores . . Meet the Press pr.i.riation of their make Dolores . . make Dolores .. sh. HELME PLANS Ala. Radio Campaign 'Illegal Replica' Shawn To Direct AM joint statement issued by the GEORGE W. HELME Co., New pla ntiffs at that time was reissued NBC POST Station Relations York (Tops Sweet Snuff), will sponsor a in connection with the Don Lee quarter -hour hillbilly FRED SHAWN, NBC director of television production service, next radio show featuring Curley Wil- : have spent six years sui We week will be announced as NBC's director of radio station relations, liams and His Crew on three in Ala- an large sums of money origi- where his first major assignment presumably will be to pitch in and bama stations, live, and on one na ng and developing the format help with the thus- far -slow process of selling the radio network's new station transcribed, effective Feb. of eet the Press ... We cannot, economic plan to its affiliates. 16. In addition the firm will use in 11 conscience, stand by while a The radio stations relations post expect to issue the letters and in a spot announcement campaign in net ork ruthlessly proceeds to ap- has been vacant since Norman some quarters it was felt effectua- the same area. pr..riate the fruits of our labor Cash resigned last November to be- tion of the rate plan might be de- layed indefinitely, with 'his marks the first time in the by cancelling a contract that had come Crosley Broadcasting Corp.'s rate nego- past five years that the Helme tiations to be taken up with the Co. tw years to run so that they might assistant general sales manager has sponsored programs. The com- for radio [BT, Nov. 12, 1951]. Mr. stations as their respective affilia- re , ace Meet the Press with an pany has been using a spot sched- Shawn, who presumably will move tion contracts expire. ille : ule on WCCO Minneapolis. al replica." into his new post as soon Top officials as his still maintain, how- The quarter -hour program counsel for the plaintiffs are successor on the television side has ever, that they intend to put the will St ley N. Gleis, Beverly Hills, and to plan into effect as soon originate on WHMA Anniston, been selected, will report Carle- as they can. be Fis her, Willis & Panzer, Wash - and carried live on WAPI ton Smith, NBC vice president in Mr. Shawn entered radio in the Birmingham and in on. charge of station relations. WCOV Mont- early 1930s via WLW Cincinnati gomery. Transcribed version will as an announcer. He moved then Project Progress Srow be on WAGF Dothan, Ala., one to NBC's WRC Washington, ad- week later. Spot séries will be In attempting to persuade radio vancing from announcer to assist- carried on W erever You Go . . . WAPI, WJJJ Mont- affiliates to accept the network's ant station manager. In 1945 he gomery, WHMA and a station in AST Wednesday morning, a "Basic Economic Plan "- particu- transferred to NBC in New York Dothan, not yet selected. ROADCASTING TELECASTING larly its rate -adjustment features as assistant to the vice president Frank Best & Co., New York, is eporter overheard a conver- and provisions for expansion of in charge of network programs. agency. ation between two friends morning network option time -Mr. Two years later he joined WMAL ho met at the corner where Shawn will join in a project in Washington, where he served until Abbott Kimball he reporter was waiting for which ton network officials. in- 1949 when he returned to NBC in Names trolley. cluding Executive Vice President New York as manager of television ABBOTT KIMBALL Co. Inc., New One said: "It's a shame Charles R. Denny as well as Mr. program operations. Shortly there- York, advertising agency, last bout King George, isn't it." Smith, have found the progress after he became director of tele- week appointed two new members "What about him ?" asked notably slow. vision production services, the post to its board of directors. G. Lynn he Sumner, vice president, was named he other. The original July 1 target date currently holds. "He's dead." chairman of plans board and a for making the rate adiustments director, The other one opened the effective anticipated early accep- and Malcolm Andresen ate edition of the morning tance of the plan by affiliates. Let- Mortimer Elected also became a director. Mr. Sumner ewspaper he was carrying joined Abbott Kimball last year ters telling the stations how they CHARLES G. MORTIMER Jr., after having nder his arm. "I don't see would be affected by the new rate headed his own agen- operating vice president of Gen- cy for 25 years. nything about it here," he formula -most would get reduc- Mr. Andresen is eral Foods Corp., was elected ex- a member of the law firm of Davis, aid. tions, but overall these would be ecutive vice president at Wednes- Wagner, Hallett & Russell. "It just happened," said the approximately balanced by in- day's meeting of the board of di- rst one. "I heard it on the creases for others -had been ex- rectors, according to Chairman adio." pected Jan. 1. to go out by Then Clarence Francis. Mr. Mortimer, CBS Dividend "You know, it's a funny the expected date was moved to a board member since May 1950, ing," said the other. "For Jan. 15 and finally it was reported succeeds Edwin T. Gibson, who CBS board of directors last Wednes- nce I didn't listen to the ra- that resistance among key affiliates retired Jan. 1. He will supervise day declared a dividend of 40 cents io this morning. I guess you was holding up the letters for the managers of the Birds Eye, As- per share on its class A and class B on't know what you miss present. sociated Products, Igleheart Broth- stock. Dividend is payable March 7 hen you don't." There was no indication last ers, Bireley's and the Shrimp and to stockholders of record at close week as to when authorities now Oyster Divisions of General Foods. of business on Feb. 21. Peg 24 February 11, 1952 BROADCASTING Telecasting Full Budgets RECRUITING FUNDS ReYB °l°^ THE PENTAGON last week was supplements, and 41/4 for "target" whose contract expires June 30, end the focal point for a series of de- magazines. of the interim campaign. velopments of especial interest to But the Defense Dept. empha- Perhaps the most ambitious radio -TV broadcasting and other sized that radio's share actually broadcast activity is the proposed advertising media. will amount to 46% on the basis of Army spot campaign aimed at re- Chief among the highlights were expenditures for time since July cruiting WACs and nurses. Sum these: 1, 1951, and including the new cam- of $65,000 is planned for national paign. This compares to 26% for coverage of 36 one -minute spot an- Official announcement of an nouncements (25 11 nurse) interim advertising program newspapers and Sunday supple- WAC, ments, and 28% for magazines. on some 600 independent stations JOHN A. KENNEDY, chairman of the through Grant Adv. for U. S. Army of the Keystone Broadcasting Sys- Spot Spending board, KFMB -AM -TV San Diego, and and Air Force recruiting to be sus- Pentagon tem, plus 13 key 50 -kw outlets tained through unexpended media Military Personnel Procurement Mrs. Kennedy called on President [BT, Jan. 21]. Truman at the Executive Offices last funds. authorities explained it this way: Grant estimates that production Allocation plans for a paid Wednesday morning. Mr. Kennedy During the period from July 1, charges will run about $1,200, cov- was purely a radio spot campaign which would said the call of social 1961, to Oct. 18, 1951, when Con- ering cost of preparation of disc nature and that politics were dis- give the industry a 46% share of gress imposed its ban, the Penta- recordings. All spots will be aired cussed only incidentally. He was a all funds expended since July 1, gon had spent $362,668 for spots in a uniform and effective manner Truman supporter in 1948. 1961 -or at least 18% of remain- and national radio (four Frankie through this expenditure. monies. ing Laine shows and the Big Inning). The Air Force program, with an- cated $1,800. Allotment of expenditures An additional $54,000 was siphoned other $30,000 earmarked for radio, The Air Force TV program is for TV film spots to bolster WA.0 off to local Army branches for envisions a schedule of 16 one -min- more extensive, calling for produc- enlistments and other recruiting. spots. Latter sum, plus $95,000 ute spots on a similar number of tion of a 60- second and 20- second A broad reappraisal by the earmarked for the upcoming drive, independent KBS and other 60 kw pilot training films, plus another Defense Dept. of all public infor- brings radio's share to $511,568- outlets. They would be aimed pri- 20- second aircraft observer film. mation network programs, aside or 46% of a total $1,109,672 spent marily at recruitment of aviation This is planned as a public service from the recruiting issue. or allocated since July 1, 1951. cadets and WAF enlistments. Pro- feature, with video outlets pre- to con- duction costs here are placed at Preparation of data Actually, the military paid $57,- sumably being asked to furnish vince Congress that it should thaw roughly $800. time without charge. The three 000 for the Laine programs, and its freeze on current 1951 -52 re- Grant also will prepare a 20 -sec- prints will cost the military about cruiting fund uses, or at least another $65,000 for WAC spots on ond TV spot to cover WAC general $7,000. 70 plus $29,- abandon any intent to saddle fiscal independent stations, enlistment and, if time permits This means that out of the $650,- '53 expenditures. 300 for Big Inning and sums for during the commercial, a plug for 000 yet to be spent, radio will com- Media plans for the immediate other activities before the Con- Officers Candidate School. Inter- mand about $95,000 for time and interim period ending next June 30 gressional freeze. ested applicants would be asked in an additional $2,000 which Grant were outlined last Thursday by the New campaigns for the U. S. the announcement to write the has earmarked for actual produc- Dept. of Defense, which announced Army and Air Force will be han- WACs for a booklet and additional tion. TV will draw $8,800, with the that $550,000 of unexpended 1950- dled through Grant Adv., Chicago, information. This project is allo- (Continued on page 32) 51 funds are being made available for U. S. Army and Air Force ad- vertising for volunteers. Leftover From Fiscal '51 BAB Finds Radio Strong This $500,000 -plus represents the SIX -CITY STUDY amount left over from fiscal 1951 monies after military authorities RESULTS of a confidential survey in 5 to 10% of their 1950 totals, overall revenue dips were reported cancelled elaborate plans for net- of radio station managers in the BAB asserted. by stations, BAB said, the station work programs. The cancellations six U. S. cities with heaviest TV Virtually all of the stations were managers attributed the decline not were requested in deference to Con- penetration were unveiled by BAB said to have experienced a "sub- to competition of other media, but gressional protests. Cancelled were last Wednesday, coupled with a stantially" better final quarter in to other factors, including local la- programs featuring Frankie Laine, prediction by President William B. 1961 than in 1950, with many also bor conditions and problems within Bill Stern and others, with com- Ryan that "radio advertising totals forecasting a better first quarter the stations' own physical plants. mitments undertaken from 1950 -51 may reach an all -time high in this year than in 1951, on the The survey found no geograph- funds. As a result, Congress at- 1952." strength of business already on ical pattern in gains and losses and tached the Defense Dept.'s fiscal For "many" of the radio stations the books. no pattern occasioned by depth of '52 advertising budget. Grant Ad- surveyed -in Boston, Chicago, De- "This survey proves again that TV penetration, BAB officials said. vertising has been instructed, how- troit, Los Angeles, New York and radio has not been affected sub- They reported that in several cities ever, to proceed with allocation Philadelphia -1951 was shown to stantially by TV even in the areas where some stations registered plans [BT, Jan. 28]. have been "the best year in their where there are many TV stations gains, others of equivalent standing recruit- history," BAB reported. and relatively deep TV penetra- took losses, compared to 1960, while Under the first phase tion," President Ryan concluded. ment advertising will be directed at The six -city findings, first of a gains also occurred in areas where women, aviation cadets and special- series of twice -yearly checks BAB Radio Holds Fast television's penetration was deep- ists, with provision for radio time plans to make in key cities (TV "The results disclose that adver- est. purchases, and space in Sunday cities especially), were broken down tisers began to re- invest substan- One pattern was observed. Inde- supplements, technical publications, as follows: tially in radio about mid -summer. pendent stations showed greater 1951 than did network affil- professional journals, newspapers the Evidence is also piling up that ra- gains 55% of respondent radio iates in the six cities studied. But and college periodicals. Radio will stations registered gains in billings dio is more than holding its own derive 18% of monies during the audience -wise in these cities and it also was found that a majority in 1951 as compared to 1950, with six which had coming campaign, bringing its in the other cities where there are of the network affiliates the increases ranging up to 45 %. network revenue losses were able total for time to $95,000. 30% had less business than TV stations. It appears that radio for advertising totals may reach an to overcome them and showed over- This phase will account in 1950, with the drops ranging to all gains for the year. about $302,600 - or 55% of the 24 %. all -time high in 1952. $550,000. The remaining funds 15% reported no appreciable "As for the continuing competi- Additionally, it was pointed out, (second phase) will go into point change in billings for the year (no tion of other media, it appears that all stations but one reported in- of sale literature, direct mail and more than 2% gain or loss). newspapers suffered more than ra- creased local business (especially sales and training aids to assist It was noted that newspaper ad- dio in the six cities studied. The retail) and most of them enjoyed Army and Air Force field recruit- vertising lineage in five of the six Media Records lineage figures indi- more national spot business than ing personnel. surveyed cities was less in 1951 cate that newspaper lineage was in 1950. On the basis of forth coming al- than in 1950. less in five of these cities in 1951 The survey covered stations with- locations, radio's 18% compares to For the most part, stations re- than it was in 1950." in the corporate limits of the six 33% for newspaper and Sunday porting gains or declines came with- In "several" instances where cities involved. BROADCASTING Telecasting February 11, 1952 Page 25 The professional language of the airways is never heard on the street. Where do radio announcers learn it? From other radio announcers, of course. This account is fic- tion, but it's not far from the truth. Pea,r-.5afted ?owe

By WADE BARNES on this historic announcement for it was to add an "h" to the pro- are considered to be in the novice a moment. nunciation which gave it the "toh" stage and are definitely frowned OW as I look back, perhaps sound. If there was any weakness upon announcers any triumph was the The word "we" was pronounced by who have been greatest at all in the entire announcement, in profession for longer I played in a CBS in a modified American accent their than par presenta- it might possibly be found in this months. do of a New York Philharmonic which is practiced by all American six Those who try to play radio announcers. This accent is pronunciation, but as I said, there politics feel that the only correct Or i. estra broadcast. The network through listening to other is very little that can be done with way to say it is to combine these . to Philadelphia gained ha switched for this word. two pronunciations an ntermission talk by a man of radio announcers. The original an- into "nyue," nouncer who invented the accent The highlight in the whole an- thus winning the support of both gre t importance whose name I nouncement was in the pronuncia- parties. et. has long been forgotten. Needless I'm not one to play poli- for tion of the word "New." In the tics if I can help it. en at the end of his talk to say, since you are very familiar -a with this type of accent, you know first place, it was strategically Because the "American An- tre endows moment for me-I had placed in the sentence, coming next nouncers the extreme honor to say, "We the word "we" was not pronounced Guild" is divided on the which is the usual sound to the last word. As in vaudeville pronounciation of word, tak. you now to New York." as "wee" this I felt of it, but rather as "wheh." Any programs, the next to last act, so that I,couldn't possibly be breaking I went home beaming that day, other method of pronouncing it is to speak, is the very highest spot any rules if I came fairly close to kno 'ng that each person I met considered barbaric by all an- in the show. So it was with "New." any of the three pronounciations. on e street mentally applauded nouncers. The word itself lends great pos- After a great deal of deliberation my well modulated words. sibilities to both the novice and and consultation with myself, I onderful voice, wonderful dic- Out of This World experienced announcer, and be- came to the decision that the only tion marvelous delivery," they The words "take you now to New cause that is true, there have been pronunciation I could give it and wer saying. York" were, to coin a phrase, out many arguments concerning its still be able to look myself in the sound among men of the mike. I. was the proper thing to do- of this world. Take "take" for eye was as follows: "Neyuo," which end my announcing instance: There is a divided opin- Here again I resorted to the official is really "Nee- YUE career when I pronunciation -o" said at a did. The mistake that many great ion on the pronunciation of this of the "American rather fast rate of speed. I have me have made is to keep familiar word, but the official, rec- Announcers Guide," which seemed never regretted it. on living to be the aft they have won a battle ognized American announcer accent only safe way to play it. or Those in the profession who say "York" was a fairly simple prob- deli ered a Gettysburg address. pronunciation is "taeyk" as against lem since the "American An- An. many which is the "noo" are definitely not "high a radio announcer has "tayk" pronunciation nouncers Guide" is rather ma. e the same mistake. of the man on some streets. church," as one might Say (and I adamant say it). about the word. I did have a slight S xth Ave. "You" is word hard to in New York reeks a pro- But then those who say "nee-oo" (Continued on page 38) wit the sound of broken down ra- nounce, but in this instance it be- dio announcers who keep asking came a syllabic symphony. I said the man on the street, "Did you "youoh" which is completely cor- hea me when I made the station rect. bre k after war was declared ?" The word "now" has a connota- or . . . that wonderful Bulova tion with erudite listeners as being tim announcement after Joe Louis a word that places the speaker; bea . Jack Whatsisname ?" Yes, it that is, places him in the place was best for my entire career that where he learned to talk. My pro- le ded my announcing days with nunciation was not southern, west- the ventful words, "We take you ern, northern, or eastern. Here no to New York." Let us dwell again the American announcers' accent came into play. This was ex- tremely difficult, because I orig- inally came The author of this piece says it is from Ohio where the fietin, "but I did work in Philadel- accent of the mob is one of high phia and once upon a time I did say, shrillness. 'We take you now The word "now" contains a diph- to New York.' '" thong, the thing in our speech Since his Philadel- which is so hard for Europeans to phia Lays (WCAU), master. It is also hard for the he has been a American. It is extremely difficul t salesman with NBC for the Ohioan. But Recording Division, as in the pre- vious words, sales manager of I resorted to the RCA Recorded Pro- American announcers' accent which gram Services, ac- gave the word the "neow" sound count executive with a very short emphasis on the Mr BARNES with Foote, Cone & "ne" part. Belding, and last The word "to" is difficult to September he opened his own agency, translate into announcers' pronun- Wade Barnes Co., with offices in ciation, since it is inherently a Houston and Dallas. short word with only two letters. The best that could be done with Page 26 February JI, 1952 BROADCASTING Telecasting with assistance from Harold Mc- Grath and Robert Menough, heads Radio -TV Plans Shape Up of the Senate and House radio gal- leries, respectively. CONVENTIONS The GOP alignment on planning differs from that of the Democratic RADIO -TV planning for party cussed the overall budget under be queried subsequently on their National Committee, with details $1 special needs. nominating conventions in Chicago which between million and $2 handled by radio -press and TV -mo- next July is being geared to politi- million is earmarked for radio and No problem is anticipated with tion picture subcommittees, under cal fever pitch at Democratic and TV time during the post- conven- respect to apportionment of work- Rep. Clarence Brown (R-Ohio) and GOP national committee head- tion campaign. This will exceed ing booths among the various respectively. They media or between radio and tele- McIntyre Faries, quarters. time purchases for radio and tele- report directly to GOP Chairman Officials are outspoken in their vision broadcasting in 1948. Spe- vision networks, despite some re- the Most of the Guy Gabrielson. conviction that, with the full -blown cific budget figures were not dis- ports to contrary. The Democrats have delegated networks are both AM and TV emergence of television on a more closed after the closed parley these chores to Neale Roach, offi- national level, the 1948 Presiden- though it was reported that the broadcasters, with the exception network, LBS and cially appointed convention com- tial conventions were merely, a committee approved a $2.8 million of DuMont TV mittee chairman last Tuesday, who "warmup" for the elaborate and budget. Mutual. Adequate provision will be or local answers directly to Chairman extensive coverage blueprinted for Radio -TV's share will be sub- made for independent sta- Frank McKinney. Mr. Roach will next summer's sessions. stantially greater this year than tions planning to cover the pro- set up Democratic convention head- Despite the surge of enthusiasm in '48 because of the comparatively ceedings. quarters at the Conrad Hilton for television and its role of bring- higher cost of TV time and greater The International Amphitheatre Hotel today (Monday). ing the conventions into the tele- utilization of that medium, Nation- -site for the GOP convention July Slated to attend yesterday's ses- 7 and Democratic viewer's own parlor, radio will not al Committee Chairman Frank Mc- the conclave July sions for the Democrats were Ken be overlooked by either committee. Kinney told the executive group. 21 -is divided into four wings ad- Fry, radio -TV director; Charles joining the area proper and in the Groundwork Already Laid Representatives of radio, tele- Van Devander, publicity director, vision, press, theatrical and TV form of double layers of floors. The groundwork for radio and and Sam Brighton, assistant pub- newsreel fields, and still photog- Main floor wings comprise 57,000 licity chief, along with Mr. Roach. video sponsorship of convention raphers were invited to attend the sq. ft. and the upper 50,000 sq. ft. coverage has been laid already by The GOP contingent was to in- all -day media parley at the Con- Seating capacities are 7,000 and elude Mr. Gabrielson; Edward T. the major networks. Industry rep- rad Hilton Hotel and then adjourn 6,000 respectively. Arena itself resentatives have conferred fre- Ingle, GOP radio -TV chief, and for an inspection of Amphitheatre seats 12,000. William Mylander, publicity direc- quently with committee officials to facilities on Chicago's South Side. plan a recommended code govern- Press Galleries Represented tor as well as Rep. Brown, Mr. It .was emphasized that no con- Rep. Carroll Reece ing sponsorship and other phases Aside from media, congressional Farries, former crete decisions would stem from and Walter S. Hallanan, vice chair- of coverage. the meeting and that the session Standing Committee of Press Gal- Discussions on actual physical man of the GOP arrangements was called to pave the way for leries will be represented. Bill committee. facilities also have been explored tentative estimates on how much Henry, network commentator, is in recent weeks on an informal coordinating another phase of plan- Industry representatives were space each medium would require not identified last week. It was basis. The time has arrived for to cover the nominating conven- ning on requirements for the radio - weighing actual facility require- tions. Networks and stations will TV correspondents on Capitol Hill, (Continued on page 30) ments of the networks and stations against available space in the In- ternational Amphitheatre. The opening gambit on require- Dept. Issues '50 Data ments was to have been taken at Labor the first official meeting of commit- A VERA GE PAY UP tee radio -TV publicity authorities AVERAGE pay for fulltime radio averaged $45.50 a week, an in- average of $74 for announcers. with representatives of all media and television station employes was crease of 13 %. Greatest differences in average in Chicago yesterday (Sunday). over $73 for a 40 -hour scheduled The department's Bureau of weekly earnings were found in the Media plans figured in discus- workweek in October 1950, $3.50 Labor Statistics found that net- three highest paid occupational sions of the executive heads of the above the same period in 1949, ac- works and their operated stations, groups. The difference was over $50 Democratic National Committee, cording to statistics compiled by with about 20% of total industry in the case of chief engineers and who conferred in Washington last the U. S. Dept. of Labor from employment, had average scheduled supervisors, staff musicians and Tuesday. Among those issues ex- FCC reports. weekly earnings $17 above other salesmen. Chief engineers and plored were the '52 campaign bud- Number of hours worked did not stations with 15 or more employes. supervisors were the highest -paid get, convention plans and reorgani- change appreciably during the The network -owned station em- group of radio and TV station em- zation and streamlining of the year. Employment increased from ployes averaged $90 a week com- ployes, averaging $110.50 a week. national headquarters. 41,000 to about 47,000. pared to $73 at other stations. At networks and their owned sta- The executive committee dis- Both pay raises and an in- Among stations with fewer than tions their average was $160 a creased proportion of higher paid 15 employes, having around a fifth week, compared to $103.50 at other employes accounted for the higher of the industry's workers, average stations. Salesmen and staff musi- POLITICAL PLANS earnings, it was found. In stations scheduled earnings were $55.50. cians had weekly averages of $145 LBS Announces Coverage of 16 or more employes the studio Largest occupation group, staff in the networks and their owned engineers, enjoying average 1950 announcers, averaged $92.50 a stations. COMPLETE on- the -spot coverage weekly earnings of $85, increased week at network -owned stations Scheduled hours averaged 38.5 a of the Democratic and Republican around 50% in a year. The low- and $73 at other stations with 15 conventions in Chicago next July est -paid group, clerical employes, or more employes, or an overall (Continued on page 30) will be offered by LBS to its over 440 affiliates, James H. Foster, AVERAGE WEEKLY SCHEDULED HOURS AND EARNINGS Liberty executive vice president, Selected Occupational Groups in Radio and TV Broadcasting Stations t has announced. By Size of Community, October 1950 This is believed to mark the first time in broadcasting history that Communities Having Population of five major networks will carry high- 500,000 and over 100,000 to 500,000 50,000 to 100,000 Under 50,000 lights of political sessions all over Ave. Ave. Ave. Ave. Ave. Ave. Ave. Ave. No. No. Wkly. Na. Wkly. world, Mr. Foster observed. kl' Pay Employes Wkly. Employes Wkly. the Employes Employes Pay Hours Pay Hours Pay LBS also has affiliates in Alaska H Hours 10,527 38.5 $ 86.00 10,403 40.0 S 69.50 1,849 40.5 s 61.50 5,864 41.0 S 59.50 LBS will All employes "- and Hawaii. schedules 48 40.5 31.50 111 39.0 33.00 Building- service employes 396 40.0 46.50 337 40.5 36.50 include from three to five hours .. 435 40.0 126.50 477 41.0 101.00 101 41.5 84.50 353 42.0 80.50 Chief engineers and supervisors 40.5 40.50 731 40.5 40.50 1,810 39.0 44.00 1,463 40.0 43.00 231 coverage daily, he added. Clerical, excluding supervisors 664 41.0 73.50 664 40.0 119.00 946 40.5 90.00 190 41.5 81.50 Salesmen 61.00 1,164 41.5 56.50 LBS convention coverage plans 1,144 39.5 96.50 1,549 41.0 70.50 354 41.5 Staff announcers 100 20.5 43.50 511 22.0 102.50 223 27.0 69.00 32 26.0 55.50 are being coordinated under the Staff musicians 206 41.5 62.00 294 39.5 89.50 361 40.5 76.00 86 -40.5 67.00 Staff news personnel 383 41.0 47.00 direction of Mr. Foster, as well as 203 39.5 60.00 524 40.5 52.50 126 41.0 46.00 Staff writers 64.00 231 41.0 57.50 vice president in license 1,320 39.5 90.00 842 40.0 72.50 96 40.5 Glenn Callison, Studio engineers-Ist class 41.0 60.00 821 42.0 57.00 charge of engineering, and James Transmitter engineers -1st class license 872 40.0 88.00 1,252 41.0 69.00 228 less than 15 workers. Kirksmith, vice president for spe- i Excludes networks, owned and operated stations of the networks, and stations employing listed below but excludes general officers and assistant and part -time employes. cial events. 2 Includes other station employes in addition to those BROADCASTING Telecasting February 11, 1952 Page 27 FCC '51 REPORT TWO LEAVE FCC Vital Statistics Issued Goldman, MacClain Resign

DO YOU know that the FCC sent . FCC lost two top attorneys from an. received 1,100,000 pieces of the General Counsel's office last ma during the fiscal year ending week with resignations of Assistant Ju 30, 1951? That there were General Counsel Max Goldman and 885 000 radio authorizations in ex- General Attorney George Mac - iste ce at that time? That the Clain.

FC i received 268,000 applications Mr. Goldman, whose resignation of :1l kinds during the 1951 fiscal is effective Feb. 20, will become di- yea ? rector of the Office of Industrial Ietails of this kind are con - Tax Exemptions of the Puerto Rico tai -d in the FCC's 17th Annual Insular Government. That office Report, for the fiscal year ending deals with tax exemptions for busi- Jun 30, 1951, issued last week. nesses which the Puerto Rican ad- )though out -of -date by more ministration is seeking to encour- tha six months, the following age to locate there. wer- some of the data for fiscal Mr. MacClai.n will join the Na- BARRY RYAN 195 reported by the Commission: (r, foreground), president of Ruthrauff 8 Ryan, accepts cup tional Security Resources Board from C. R. Smith (I, foreground), president of American Airlines, AM authorizations reached commemorat- this week as assistant general ing Ruthrauff 8 Ryan's 40 years in advertising and 14 years as a r cord 2,385 more than the airline's counsel. -82 agency. Rear row (I to r) are T. J. Ross Jr., RSA; F. B. Ryan, R8R pre ious year. One thousand AM board Except for a period in 1944 -45 app ications were pending, chairman; C. L. Smith, R8R vice president and account executive, and James when he was law clerk to Judge of A. Dearborn, AA advertising director. whi h 270 were for new stations, Learned Hand, then sitting on the 235 for changes in facilities, the U. S. Court of Appeals in Wash- ington, Mr. Goldman has been with rest renewals, for licenses, etc. Boon Seen Broadcast matters account- If Unattended the FCC since August 1941. As ed or 90% of hearings. There FM Operation Is Official chief of litigation, he represented wer 541 cases on the hearing OPERATION the Commission in all cases where doc .-t at the end of the fiscal HELP for hard -pressed FM station operators may be on the way if its decisions were appealed to the yea Of these, 260 were AM, 7FM the current FCC practice of permitting unattended operation is made courts. and 179 TV (pre- freeze hearing official. Mr. MacClain has been the legal chief of the case:). At least it is believed to be one way to overcome high operating Conelrad project since the establishment of the radio de- FM authorizations decreased costs, the reason given by Frede- ception executive system last year. He has by 3. There was a total of 659 rick F. Umhey, secretary (FM) Ithaca, N. Y., in June 1960. been with the Commission of the International Ladies Gar- It is not on the yet, since FM rants outstanding. Authoriza- air but when February 1946. Dee Pincock, as- tion for non -commercial FM went ment Workers Union, whose show- it goes into operation it will be re- sistant to the New general counsel, will up om 82 to 92. Only 17 applica- piece WFDR (FM) York motely controlled by its sister Ru- take over Mr. MacClain's duties tion for new FM stations were ceases operation Feb. 15 ( see sep- ral Radio Network station, WVCN on Conelrad. filed arate story on page 95). (FM) DeRuyter, N. Y., 80 miles No successor to Mr. Goldman has FCC's national defense du- Since March 1951 the FCC has away. been named. His two immediate ties included : Control of electro- authorized eight FM stations to be These stations have special ex- subordinates are Richard A. Solo- ma etic radiations, monitoring, run by remote control. In reports perimental authority (under Sec. mon, assistant chief of the divi- sery ng needs of civil defense which the Commission has received 3.565d of the Rules) to operate by sion, and A. Harry Becker, chief of aut orities, expansion of commu- the reliability of unattended oper- remote control: the Administration Branch. nice ions circuits, experimentation ation seems to have been proven. WRFL (FM) Winchester, Va.; Since last May, the FCC has lost in se of radio, special technical WGUY Bangor, Me., reported WGUY -FM Bangor, Me.; WTSV- six attorneys, counting Mr. Gold- stud es, safeguarding comunica- that the reliability of the system is FM Claremont, N. H.; WHDH -FM man and Mr. MacClain. They were tion facilities. 99.73 %. It got special experimen- Boston; WHYN -FM Holyoke, Hearing Examiner Jack P. Blume, T e report is available at the tal authority to remotely control Mass.; WIOD -FM Miami; WHBS- who joined former FCC Chairman Gov rnment Printing Office, Wash - its FM outlet Jan. 10, 1951. FM Huntsville, Ala.; KERN -FM James Lawrence Fly in what is now in¢t n 25, D. C., at 40 cents per WHYN -FM Holyoke, Mass., has Bakersfield, Calif. Fly, Shuebruk & Blume; Assistant cop been running unattended since Au- General Counsel Harry M. Plotkin, gust of last year. In November it now with Arnold, Fortes & Porter; reported that of 1,346 hours on the Chief of Office of Formal Hearings L. AVCO REPORT Parker D. Hancock, now A. Time Capsule air, it had lost 68 minutes due to with Ho- gan & Hartson. inclusion in a time commercial power failure, six hours Crosley AM Rates Noted and Renewal & F R cap- Transfer Chief Dwight Doty, now s le placed in - and 57 minutes due to faulty tele- to be under CONSOLIDATED net income of with Haley, McKenna & Wilkinson. g ound concrete garage in phone circuit, two hours and 55 minutes because tube failure, $10,089,214 for its 1951 fiscal year P rshing Square, Los Ange- of was reported and 86 minutes when a maintenance last week for Avco les, Education Committee of Mfg. Corp. by its president, Victor McFARLAND BILL operator failed to set the time Emanuel, S uthern California Broad- switch from daylight to standard in announcing the corpo- House Study Continues casters Assn. has nominated time. ration's annual stockholders re- st Ils of KMPC Hollywood port. CONGRESSMEN, working on the Basis For Authorization McFarland (S f: cade, broadcasting studio, No breakdown of the various sub- Bill 658), were re- ported last week news- Remote control of FM stations sidiaries of Avco was given in Mr. to be making e gineering controls, headway on the proposal library; tape must be authorized by the FCC for Emanuel's summary. However, a which r..m and music "good and sufficient reasons." They would modify FCC procedures. ordings of KNX docu- portion of the report dealt with have been approved in several cases Crosley Broadcasting Corp. (WLW The House Interstate and For- m ntary This of a Mil- Side when denial would have meant the and WLWT (TV) Cincinnati, eign Commerce Committee re- li' , an NBC daytime serial, turning in of an FM authorization. WLWD (TV) Dayton, WLWC sumed its behind closed -doors con- K I Farm Reporter and Stations, asking for unattended (TV) Columbus and WINS New sideration of the bill last Tuesday K AC Evening Concert, operation authority, cite the sav- York), a wholly owned subsidiary. [BT, Feb. 4]. Two days in all sp.nsored by Southern Cali - ings in expenses and the longer Report noted that WLW and WINS were spent on the Senate -passed fo nia Gas Co. Capsule's hours they can operate. "have been able to maintain their measure and then the committee recessed until this Tuesday when sp.nsors, L. A. Downtown In all cases, there must be pro- rate structures" despite "generally B siness Men's Assn., sug- prevalent reduction of rates in the study is expected to continue. vision for a continuous check on According to best information, ge ted including a drawing plate voltage, antenna current, fre- standard broadcasting industry." of a playback machine. This the committee is still far from be- quency and modulation monitors, Also reported: "Fiscal 1951 marked ing "out of the woods" but wit insure perpetuity of antenna warning com- 19.2's auditory habits for and lights. the full emergence of television as mittee members appear to be get- ci zens of tomorrow. First station to ask for remote a substantially profitable operation ting closer to an "understanding" control permission was WVBT for Crosley... of the bill and what it would do. Page February 11, 1952 BROADCASTING Telecasting KALAND NAMED Lawrence to Manage; As WNEW Program Director Swift Joins Bolling JOINS NARTB WCBS -TV Allerton Succeeds Baker WILLIAM J. KALAND's appoint- APPOINTMENT of Craig Lawrence, former general manager of WCOP ment as program director of managership of WCBS York was RICHARD M. ALLERTON, for Boston, to the general -TV New an- years WNEW New York as successor to nounced last Thursday coincident with the resignation of G. Richard many connected with New Richard Pack, who has accepted a Swift as head of the television station to join the Bolling Co., station York agency and marketing organi- similar position with WNBT (TV) representation firm, as vice presi- zation as a research executive, will New York (see story, page 64), was television. of same city, join NARTB Washington head- dent in charge of KRNT in the he was of announced Thursday by Executive Merle CBS Television named commercial manager and as- quarters as director research. S. Jones, He succeeds Dr. Kenneth H. Baker, Vice President and General Man- vice in of stations sistant general of the two president charge manager who to ager Bernice Judis. and general services, said Mr. stations, rising to a vice presidency resigned last summer or- ganize & Mr. Kaland, recently named man- would assume his new along with managership, Standard Audit Meas- Lawrence the sales urement Services, New York. ager of WNEW's combined script duties Feb. 18. Mr. Lawrence has and in April 1942, when Manager and production departments, as Mr. Allerton, 54, is a grad- been NARTB district director rep- uate of College, Schenectady, sumes his new duties immediately. resenting New England area. Union the class of 1921. 1937 was He joined WNEW as continuity Mr. new appointment is Until he Swift's a bond in St. chief in May 1951. being announced by George W. salesman Wall After that he did market research for The new program director's 15 Bolling, president of the represen- who Koppers Coke, Gulf Oil, First Na- years of radio experience include tation organization, described tional Stores and others. During it as part of a "carefully precon- service as radio script writer for the 1942 -44 period he was a man- Young & Rubicam on the Borden ceived" plan to provide top quality service to clients in both media. agement consultant to the Quarter- accounts and as news editor of masters Corps, War Dept. WHOM New York. Mr. Bolling noted that it is one in which rep- In 1944 he joined Crossley Inc. He also has held script and pro- of the first instances as radio research 'director, holding duction positions with NBC, CBS, resentative firms have reached into Mr. Lawrence Mr. Swift of the post two years. Later he be- and local radio stations, and has the field metropolitan station came director marketing management to acquire top -echelon Luther L. Hill entered the Army, of and done freelance writing. During the was elevated to acting manager of radio research at Free & Peters, war, he was a program director for TV executives. station representative, and then Takes Over Immediately KSO -KRNT. the Office of War Information, Mr. Lawrence also has held ex- Abbott Kimball Co., New York. afterward joining the Record Guild Mr. Swift, who is slated to take over his new duties immediately, ecutive posts with WMT Cedar of America as recording and con- Rapids, WNAX Yankton, S. D., tinuity manager. joined CBS in 1932 shortly after Acquires WBGE graduation from high school. He and, before it was sold by the started in programming, becoming Cowles interests, WHOM Jersey SALE of WBGE -AM -FM Atlanta director of popular music and, later, City (now WHOM New York). for $90,000 from Mike Benton to NEW MICH. OUTLET a producer- director. He then trans- Edgar B. Poole and Robert N. WCLC Staff Announced ferred to WCBS where he served Pinkerton was announced last first on the business side and then DENNIS' POST week. Sale is subject to FCC ap- STAFF of WCLC Flint, Mich., was as assistant program director be- Cuff May Succeed proval. Mr. Poole is 25% owner announced last week. WCLC is to fore he was named in 1946, after SUCCESSOR to Walt Dennis, ra- and chief engineer of KIFN go on the air this month, according a voluntary tour of duty on the dio -TV director of Allied Stores Phoenix, Ariz. Mr. Pinkerton is to Adelaide L. Carrell, managing sales staff, as assistant general Corp., department store chain, had a sales representative in the United director and commercial manager. manager and program. director. not been selected at the weekend States for Mexican radio stations. Other staff members were listed He was appointed general man- but it was be- WBGE is on 1340 kc with 250 w. as Charles R. .Carrell, promotion ager of WCBS in 1949 and the fol- ° lieved his duties and publicity manager; Richard lowing year assumed the same post would be assumed Hallwood, program director; Cal for WCBS =TV, serving in the dual by Sam Cuff, TV Parker Heads WPAT Darnell, sports director; Kenneth capacity until CBS effected divorce- '" i consultant to the CHARLES W. PARKER, sales Wright, local account executive, and ment of radio -TV operations. corporation a n d manager of WICC Bridgeport, James Robertson, chief engineer. Mr. Lawrence is a veteran of 19 former manager Conn., for the past three years, Russell P. May is engineering con- years' service with the Cowles ra- of WABD (TV) has been appointed general man- sultant. dio station, his last assignment New York. ager of WPAT Paterson, N. J. The new station is assigned 1470 being as general manager of WCOP Mr. Dennis re- of Tulsa, Mr. Dennis kc with 1 kw unlimited, directional from November 1946 until the sta- signed last week ager KVOO day and night. An affiliate of LBS, tion's recent sale. Mr. Dennis to become sales joined the public relations depart- it subscribes to SESAC Library He entered the advertising manager of ment of NAB (NARTB predeces- and AP news service. agency field in 1926 while a student WJIM Lansing, Mich. (early story sor) and in the early '40s. From WHN New York Miss Carrell for 20 years oper- at Iowa State College and moved to page 54). NAB he moved to City, Okla., but KSO Des Moines when it opened its Entering radio as associate farm (now WMGM) as director of spe- ated WBBZ Ponca public relations. sold it to Ponca City Pub. Co. studios in 1932. With the founding director and sales promotion man- cial events and

adv. and sales prom. mgr.; D. N. Lewis, George TWO -SCORE officials of Westinghouse Radio Stations Inc. attended the Standing: W. B. McGill, KDKA; John Steen, attorney; William Harvey, Gray & Rogers; R. N. annual meeting of managers and program -sales executives, held last Tuesday - Tons, Harmon, engineering manager; F. P. Nelson, Washington; C. H. Masse, WBZ - Wednesday at the Hotel Stotler, Washington. Joseph E. Baudino, WRSI vice TV; F. J. Schneider, industrial relations; R. G. Duffield, KDKA; I. C. Ruby, president and general manager, presided. auditor; C. M. Meehan, WBZ; F. A. Tooke, WOWO; J. B. Conley, KEX; program and educational manager; Seated (I to rl: Eldon Campbell, New York; Relda Garrett, Washington; L. R. Rawlins, KYW; Gordon Hawkins, WBZ -TV; Gordon Swan; WBZ -TV; Mel Bailey, KEX Portland, Ore.; Edgar Kobak, consultant; J. E. Baudino, vice C. S. Young, WBZ; W. C. Swartley, WBZ, Weld, Feature Foods; R. H. Teter, KYW; Russell president and general manager; Jones Scovern, John Cory, Free & Peters; John Stilli, WBZ; Lyman Peters; L. Burrow, KEX; Paul Woodland, KYW; R. E. manager; E. H. Rogers, Gray & Rogers; Gordon Davis, Woodward, Free & C. E. R. Borroff, sales WOWO. KYW; Carl Vandagrift, WOWO. White, KDKA; Avner Rakov, WBZ; Jess L. Hadsell, BROADCASTING Telecasting February 11, 1952 Page 29 Conventions Radio -TV Plans other conditions for sponsorship of convention coverage. (Continued from page 27) The veto power is designed to un.-rstood at least one representa- whether it is free or paid time," assure advertising consistent with tiv= from each medium, engineer- Mr. Ingle observed. good taste and dignity and cover- ing personnel and perhaps special Conforming to custom, the na- age of key proceedings without in- eve is and public affairs officials tional committee is taking no active terruption. It extends over the fro the radio -TV networks, would part in the current campaigns of type of sponsors, frowning on beer at d. avowed GOP candidates and their and wine, deodorant and laxative etwork radio -TV sponsor agree - representatives or in the prima- advertisers, and inherent in au- me. (Westinghouse, Philco and ries. It merely provides service in- proval is the agreement that net- Ad irai) and the code itself are formation on contacts and other works will submit lists of commit- hanled at GOP headquarters by aspects when candidates request it, ments to committee headquarters. its :. rrangements Committee under and lines up speakers for panel and The burden of responsibility will Mr. Gabrielson. Question of local other radio -TV public interest be placed, however, on the indus- or o-op sponsors has not been shows. try's shoulder, including indepen- bro ched in these quarters yet, it In that connection, the commit- dent stations which may sell cover- was reported. tee is preparing a brochure on sug- WHOPPING sailfish on the left is the age under cooperative or local ar- proud T e code probably will be re- gested techniques for using both rangements. Details spelled out in possession of Al Epstein of the leas d momentarily by the Demo- media. It will be offered to all Alvin Epstein Adv., Washington, D.C., network -advertiser contracts are to proving that there crat e and Republican National GOP Presidential, gubernatorial, be worked committee are good sports- out without men in the ad field too. The Co ittees, which reportedly have Congressional, state and local intervention, officials stress. 81.2 -ft. fish weighed in at 92 pounds, giving app oved them in principle. It will candidates and campaign managers. This hands -off policy also will take the form of a joint release. The funds situation is not nearly certain up the good fight after 30 minutes extend, to a degree, to re- in the Pacific waters. Mr. Radio -TV planning at GOP as acute in Democratic quarters, for booths, and Epstein quirements studios made his prize catch abort hea . . uarters was outlined by Mr. partly because it represents the other facilities in the amphitheatre, eight Ingl He predicted that the "big- administration in power and also miles out from the Bay of Acapulco, with the committees refraining Mexico. gest single audience in the world's because of the extra contributions from taking sides unless discus- his y" for such an event will from such traditional sources as sions result in controversy. wate and hear the July conven- groups and various inde- labor Cost Question Is Issue Average Pay Up tion a He described the '48 cam - pendent Democratic organizations paii as a mere "warmup" on throughout the country. Question of installation costs still (Continued from page 27) hangs fire, though this is not a the asis of planning for the sum- difference in week for salesmen and only 22 for Evidence of the phase of the code itself. There's mer arleys and cited estimates of fund recruiting is partly shown musicians. In all radio stations 60 illion people expected to hear no serious issue, although presum- with 15 or more employes, sales- up by the fact that the Democrats ably the committees prefer or w tch the proceedings. maintain an advertising agency that men averaged $97.50 and musicians M Ingle held out a number of networks sustain the cost of in- $109. each election (Presidential and stalling studios and as revol tionary possibilities, among Congressional) year. The commit- equipment Variations in earnings varied them train back -platform appear- one of the prerequisites of approv- more by size of community than by tee is preparing to announce its prob- ance- of candidates at key cities agency selection for the '52 cam- ing the code. No such studio the type of broadcasting station, lems for and some alon the campaign routes. Candi- paign shortly, with the choice now exist the press it was found. As a rule, earnings dates may even seek to schedule narrowed to two organiza- other media, it's pointed out. for each occupational group in- down is complicated their train routes along existing tions. This factor in the creased with the size of the com- .oaxi :1 cable routes with an eye Radio will play an important '52 picture by the emergence of munity. At stations with 15 or to to evision, he felt. television on a large scale, and more workers and not owned or De.pite role in the Democrats' plans to the enthusiasm for reach cities and communities the fact that TV networks are in operated by networks, average video Mr. Ingle stressed that GOP throughout the nation not along the profit column. weekly pay for all employes was politi os are not selling radio short, In previous Presidential con- $59.50 in communities under 50,000, in vi w of the lesser coverage of the coaxial cable or radio relay routes, according to Ken Fry, ra- vention campaigns, the networks ranging up to $86 in cities over TV, i the coming conventions and and the major political parties split 500,000. Scheduled hours declined follo p campaigns. dio-TV chief. Like the networks the costs. Committee authorities by size of area, ranging from 38.5 themselves, hours in the Not Overlooking Radio the committee is reappraising have consistently pointed out that largest group to 40 -41 the hours in the others. "W 're not overlooking the im- radio -TV audience picture in terms they desire the complete coverage radio -TV can provide while also ports ce of radio and won't be of coverage or "mileage for the In the 1949 -50 period average carri.d away with the glamor of political dollar." Regional and noting that sponsors are buying earnings of chief engineers and television," he said. "It must not some network radio are slated to network coverage and not sponsor- supervisors rose from $105 to be f rgotten millions of people play important part in pinpoint- ing the conventions as such. $110.50, becoming the highest -paid won't be able to see the conventions ing this activity. Neither national committee will group. Musicians topped the scale profit in 1949. and o her events on television." Committee headquarters also are from the sale of coverage to Average weekly increases Mr. Ingle also noted the im- negotiating with a film company to advertisers and radio and TV of $3 or more were recorded for ports ce of automobile radios for handle background material for the broadcasters will operate with the building- service employes, $5; proje.ting the issues to the voting campaign at grass root levels. disclaimer that neither party nec- salesmen and transmitter engi- publi Clips and other materials would essarily endorses the product being neers, $4, and studio engineers, Tu .ing to campaign funds, Mr. be used by local groups to point up advertised. $3.50. Musicians averaged $109 in Ingle wouldn't hazard a guess on issues rather than personalities in Other factors evolve around the each year. how uch the Republicans will time for post- convention action. continuity of coverage of proceed- Earnings in the report were com- spend this year for radio -TV. The A manual similar to that under ings. This raises the question of puted by dividing weekly sched- $3 mi lion limitation on committee preparation by the Republican the time element evolved for nomi- uled pay by number of employes,

camp a ign expenditures posea one committee also is planned by the nating and seconding speeches and thus including premium rates for question in view of the expensive Democrats. for demonstrations. There will be any regularly scheduled overtime. an effort on the part of both com- Data do not include general natur of TV, he noted. Simple Standard officers He offered a tentative ratio of of Practice mittees to limit the time on these and assistants, non -staff program 4-1 as between TV and radio funds, The code question has been pretty proceedings in the knowledge that and parttime employes. but e phasized this was merely well thrashed out in a series of broadcasts or telecasts could be- guess ork. The radio budget called conferences between committee come quite boring if continued in- adopted limitations on nominating for $ .0,000 in '48. and industry representatives the definitely irrespective of impor- speeches (to 15 minutes each) and The a details will be decided by past few months. The code actu- tance. seconding talks (to five minutes the G s P Finance Committee and ally is a simple standard of prac- This policy could be adopted as each). The Democrats are ex- the pi re for purchase of net- tice generally agreed upon in prin- a "convenience" to the broadcast pected to follow suit. work ime after the conventions ciple by committee officials and industry, with networks given lee- The consensus is, however, that also i undecided. Traditionally, upon it are premised the series of way to cut lengthy demonstrations the question of studio cut -ins will the G P chooses an advertising sponsor commitments already con- as they see fit. But no commer- be resolved best over the range of agenc later after the Republican summated by CBS, NBC and ABC cials would be permitted from the future conventions. notwithstand- candidate is selected. radio and television networks. floor nor would they be permitted ing the good intentions of the con- "We will welcome any step which The two national committees to interrupt keynote speeches, bal- vention chairman to curb pro- will p esent more information to have reserved the right of veto loting and other top proceedings. longed demonstrations and other the pe ple on the issues involved, over type of sponsor and prescribed The Republicans already have actions. Page 3 February 11, 1952 BROADCASTING Telecasting RWG, NETWORKS ROBINSON SIGNED BROADCASTER Talks Await Decisions VS. PUBLISHER By WNBC, WNBT(TV) NETWORK decisions about na- Controversy Seeths in Rio Grande on Public Issues JACKIE ROBINSON, second base- tional uniformity and co- terminus man with the Brooklyn Dodgers, dates, required by Radio Writers FOR TWO months, Texas' Lower school auditorium before a turn - has signed a two - Guild in future contracts covering y contract staff writers, are being requested Rio Grande Valley has seethed away crowd of 1,200. ear with one of the most violent radio - Mr. Hoiles took the affirmative, with NBC's by the labor group before it will WNBC set another date for continuing ne- newspaper controversies of recent Mr. Hofheinz the negative, on the and times. questions: "Should Public Schools WNBT (TV) gotiations, it was reported last New York to week. The argument has been between be Abolished ?" the first night and two newcomers: Roy Hofheinz, "Resolved that Tax -Supported serve at a salary Characterized by a guild spokes- reported unoffi- man as "amicable," the discussions Houston station owner (KTHT) Schools are in Violation of and who cially as about were stopped but not broken off put the 60 kw KSOX on the Incompatible with the Ten Com- air last Dec. 1 in Harlingen, one mandments, Golden Rule and Dec- $20,000 a year, as when no date was set for the usual a performer - meeting this week. RWG seeks uni- of the three principal cities in the laration of Independence" on the valley, and R. C. Hoiles, 73 -year- second meeting. planner under the form'rates for all members in Hol- title of director Mr. Robinson lywood, Chicago and New York old California newspaper publisher Principal points made by Mr. who bought out the valley's three Hoiles: If government schools are of community activities. with contracts in each area to be- In an executive assignment gin and end simultaneously. West- main dailies (Harlingen Morning continued, "our future and that of Star, Brownsville Herald and Mc- our children is very, very dark." unique in the field of broadcasting, ern pact expired Oct. 31, several in Mr. Robinson will supervise over- the eastern region Dec. 30 and the Allen Evening Monitor) last Oct. 1. Taxation to support them violates Mr. Hoiles set the stage for the the stealing and coveting Com- all programming for youth, with Chicago contract will end with this particular stress on sports shows, month, it was reported. Writers dispute when, within a few weeks mandments. Schools supported by after taking over his new proper- taxation are socialistic because the working in cooperation with city also ask commercial fees for news- school, Boy Scouts, YMCA, YMHA, room staffers and suggest pooling ties, he turned them loose on his Communist' Manifesto of Karl favorite crusade: a relentless Marx advocated government Police Athletic League, and the extra pay that results from spon- Catholic Youth Organization. He sored news shows for equitable dis- campaign against tax- supported schools. schools which he believes violate One admission made by Mr. will also be available for speaking tribution among all news writers engagements at community or- periodically. the Ten Commandments, the Golden Hoiles was that he had attended Rule and the Declaration of Inde- public schools himself and had sent ganizations, especially those con- RWG contract for freelance cerned with child welfare. writers, executed on a national ba- pendence. (He also believes that his three children to them. Herbert Hoover Mr. Hofheinz obvi- Extent of the athlete's partici- sis, was agreed upon some time has dangerous entered the pation in leftist tendencies and all ous defense of public schooling program broadcasts is ago, has been ratified by national that taxes - yet to be decided, which support highways, hospitals, that it gives more children the op- although it is membership and carries Nov. 16, practically certain he will make 1951, effective date. post offices, armies, navies and po- portunity to learn than any other more lice departments are socialistic and system could. broadcasts than his current immoral.) The crowds Batters Up (WNBC, Saturdays, at both debates 9:30 -10 a.m.). DOLCIN CLAIMS HIT Residents Boycott Newspapers cheered Mr. Hofheinz, gave Mr. In addition to Hoiles polite applause. That is the programming, Mr. FTC Examiner Cites Adv. By the time Mr. Hofheinz got Robinson will play an important way sentiment seems generally to role in WNBC's increased CERTAIN advertising claims made his new station into operation, val- be in merchan- running the valley since radio dising operation and will hold by Dolcin Corp., New York, for its ley residents were already up in began calling Mr. Hoiles' hand. spe- medicinal arms over the newspaper editor- cial meetings in the food and drug Circulation of the McAllen Eve- field. He will, Ted Cott, station would be prohibited under an initial ials. A boycott of the McAllen ning Monitor was 15,000 in Janu- ruling filed by a Federal Trade Monitor was declared by the Mc- manager, explained, "support sales ary, 1961. In January, 1952, it department efforts by developing Commission trial examiner. Allen City Council of Parents and was down to 10,200. Specifically, representations that Teachers and within four days promotions." Dolcin is a cure and effective treat- 1,200 subscriptions were cancelled. Mr. Robinson will continue play- ment for or rheumatism But the anti-Hoiles reaction did ing with the Dodgers with broad- arthritis Louella Parsons Pact labelled were challenged by Examiner Ab- not reach its full proportions until casting as second choice. ner Lipscomb. The product will give Mr. Hofheinz began broadcasting FIVE MINUTE Hollywood movie - only temporary relief for minor each night a series of free- swing- land commentary agreement has aches and pains, he said. Also ing editorials lambasting Mr. been drawn up between Louella ZUCKERT CONFIRMED branded as false are claims that Hoiles as a man of "medieval, bar- Parsons and the Colgate-Palmolive- Senate Approves for AEC Dolcin is economical. Retail price baric philosophy" and urging cit- Peet Co., manufacturer of Lustre THE SENATE last Monday con- is $2 for 100 whereas izens not to support his papers. Creme shampoo. will tablets, same Show begin firmed the nomination of Eugene quantity of a well -known aspirin Last week, Messrs. Hoiles and March 2 for 13 weeks with options M. Zuckert, stockholder in for 594, Mr. Lipscomb added. met two on NBC or CBS depending on KPBX sells Hofheinz face -to-face in avail- Beaumont, Tex., to be a member of able Agency is Len - The ruling, released last week, debates. The first, on Tuesday Sunday time. the Atomic Energy Commission would apply to broadcast and pub- night, was held in the McAllen nen & Mitchell, New York, which for the remainder of a four -year lished continuities. Decision be- High School football stadium be- also optioned her TV pilot film term ending June 30, 1952. He comes final in 30 days unless ap- fore more than 3,500; the second [BT, Jan. 14] with view toward was confirmed without opposition. pealed or docketed for FTC review. on Wednesday night in the high ultimate Colgate sponsorship. Mr. Zuckert, who will fill the post vacated by Sumner T. Pike, was Assistant Secretary of the Air Force until President Truman nominated him to the AEC. A native of Stamford, Conn., Mr. Zuckert holds 10,000 out of 67,862 shares of common voting stock in the Beaumont radio station, of which he also is a director. Before his Air Force appointment in 1947, he was an attorney for the Secu- rities and Exchange Commission [BOT, Jan. 28]. CHAIRMAN John K. Herbert (with folder), NBC vice Green, Times advertising manager); Charles A. Rhein - president in charge of radio network soles, reviews plans Strom, vice president, J. Walter Thompson Co.; Mr. Her- LEW KING, Phoenix, Ariz., known in 16 Day at New York's the Southwest for his work with chil- for April Brand Names meeting bert; George W. Fotis, sales promotion manager, Busi- Waldorf- Astoria with members of his planning com- dren through two radio shows, one ness Machines & Supplies, Remington Rand Inc.; Edward released nationally through Liberty mittee. Around the table at the Brand Names Founda- Network, has A. Gumpert, advertising manager, Biscuit Div., National been named outstanding tion Inc. headquarters in New York are (I to r): Jacob youth leader for Arizona and New A. Evens, NBC manager of radio advertising; James M. Biscuit Co.; Jack Glasser, trade relations director, Calvert Mexico and presented the Fraternal Toney, public relations director, RCA Victor Div.; Harold Distillers Corp., and Nathan Keats, vice president, Brand Order of Eagles Youth Guidance A. Lobair, The New York Times (representing Monroe Names Foundation. Award. BROADCASTING Telecasting February 11, 1952 Page 31 Recruiting Funds Whether the Pentagon's infor- mation programs would be re- (Continued from page t5) quired to conform to these stand- CONTROL LAWS greater portion going into produc- ards was a matter of speculation. Maybank Would Extend tio at the agency. The cost of producing the shows OPENING salvo in economic con- would here radio has gained $511,568 be measured in terms of ac- trol warfare was fired on Capitol out of all funds since July 1, 1951, tual audience and weighed against Hill last week by anti- administra- ne spapers and supplements are re- the question of whether the serv- tion forces. ices money's eel ing $287,239 and magazines are receiving their Sen. Burnet Maybank (D -S. C.), $311,864. worth. chairman of the Senate Banking thér breakdowns: The question has arisen whether & Currency Committee, drew a ( rmy)- Sunday supplements-Artier- these Defense Dept. network shows bead on administration plans by in- icon Weekly, $10,949; This Week, $15,120; Para e, $7,266.70. Daily Newspapers- DONALD W. KRAMER (c), mayor of can pull their weight ratingswise troducing a new bill (S 2594) to $18, Folders-$4,000. Col- Binghamton, N. Y., and president of against commercial fare aired in extend the Defense Production Act lege Newspapers 58,0 Sunday Ma zine Sections -$36,111.25. Direct - Southern Tier Radio Service Inc., similar time periods by the major only one year beyond the present by- ail Campaign - $10,000. Prof es- which operates WINR Binghamton, networks. June 30 expiration date. sion a l Journals -$426. Publicity-511,- 250. Production -515,000. Re- enlistment flips switch putting station on new It is presumed that there is less The simply -drawn measure will -$5 ,000. Reserve and miscellaneous - frequency of 680 kc with a power of a problem involved in those in- serve as the basis for an all -out $2,4i0.58. Joint Sales Aids (Films)- $18, . Total (with other unlisted boost to 1 kw. Watching (I to r) are stances where competing commer- fight during committee hearings, sum.): $312,000. (. it Force)- Sunday Supplements - A. A. Kelley, chief engineer, and cial network programs do not enjoy which Chairman Maybank prom- $70, 99. College Newspapers - $32,000. C. A. Bengtson, WINR general man- top listenership as evidenced in the ised would begin March 4. He Pro ssional and "Target" magazines ager. ratings compiled by such national urged that all amendments now -$3 16. Publicity- $7,500. Re- enlist- men 12,480. Sales Aids-$7,208. Prep - research organizations as The under study be introduced this ara on & Production-514,000. Reserve Pulse, and A. C. Nielsen Co. -$7 39.30. Joint Sales Aids (Films) competition with commercial net- month. Total (with other unlisted- work fare. President Truman was expected Competing Shows $12, 0 At stake in the broad Defense momentarily to send up his own T e $312,000 and Air Army's Dept. study is the fate of a num- According to the latest TELE- plan for stronger economic con- For e's $208,000 plus $30,000 for ber of Defense Dept. informational CASTING showsheet, Time for De- trols, including a recommendation account the join sales aids for and /or semi - documentary pro- fense is spotted on ABC at 10:30 that the act be extended two years $551,000. grams. Included are Time for De- p.m. Monday against the Rex Allen and that cutoff date on the Cape - T e question of whether Con- fense on ABC, Armed Forces Re- Show on CBS and Dangerous As- hart cost allowance formula be gress will lift its ban on the use views on MBS, Defense Report on signment on NBC, among others. retained at the July 26, 1951 level of 951 -52 funds ($3.1 million for LBS, Pentagon, Washington on Du- The Armed Forces Review is car- [BT, Feb. 4]. all ' ecruiting activities including Mont TV Network, and Big Pic- ried by MES at 9:30 p.m. Friday The proposal, offered by Sen. $2.1 million for national advertis- ture, offered to individual TV sta- opposite Mr. District Attorney on Maybank, a member of the South- ing is expected to be resolved in tions by the Army Dept. ABC, Robert Q's Waxworks on CBS ern Democrat and anti- Truman the ear future. These programs are distinct in and the sustainer Short Story on bloc, does not touch on the Cape - i'litary authorities explain that character from those previously NBC. hart formula and concerns itself the issue may be thrashed out aired by the Defense Dept. for re- In television, Pentagon, Wash- only with minor amendments far whe Mrs. Anna Rosenberg, De- cruiting purposes and are tailored ington on DuMont vies for tele- afield from this radio -TV -space ad- fen Dept. manpower specialist, to keep the American public ap- viewers each Monday at 8 p.m., vertising provision, written into test fies before the Senate and prised of developments in Korea with competition from NBC -TV's the production act last summer. Ho e Appropriations Committees and elsewhere. Paul Winchell Show, CBS -TV's Vi- In sponsoring the bill, Sen. May- on t e personnel procurement prob- deo Theatre, The Amazing Mr. bank quoted Roger Putnam, Eco- lem:. Public Information Funds Malone and Mr. District Attorney, nomic Stabilization Administrator, ABC A Senate Appropriations sub- The costs of producing these pro- which alternate on -TV. LBS' as testifying that the American grams for network broadcast as Defense Report is aired Sunday, economy has achieved reasonably coin ittee, headed by Sen. Joseph 1:15 to 1:30 p.m. O'M: honey (D- Wyo.), who spear - public interest sustainers are pro- good balance under the present act. hea'ed the paid recruiting ban last vided through funds allotted to the The Army Dept.'s Big Picture Under the current Defense Pro- hearings week department's public information film program is based on staff re- duction Act as amended, manufac- Oc 'ber, began last ports originally used for training on the department's fiscal '53 activities. turers may elect to take advantage This review of overall broadcast purposes, and is offered to single of the Capehart formula by in- bud et. video stations for institutional ether the Pentagon is suc- activities has been in progress for creasing price ceilings on the sponsorship or public interest tele- strength of media sell- cess ul in convincing Congress to at least a month, and reportedly is advertising, only one phase of a broad analysis casts. About 62 TV outlets, in- ing, research and administration tha the freeze on '52 funds -or at cluding WCBS-TV New York, are leas desist from taking similar looking at the entire public infor- costs. Radio -TV set makers gen- currently carrying the feature, erally have withheld applications acti n on '53 funds -remained con - mation picture. It also may be re- called that the relation of public which reportedly enjoys a high rat- for boosts, awaiting tailored reg- ject ral last week. It was learned ing for afternoon programs. the Dept. is seeking information activities for each ulations from OPS. that Defense The Army Dept.'s Radio -TV to $1,0 0,000 for recruiting after next service to the centralized Defense Manufacturers are permitted Branch, under Col. Ed Kirby, em- file with OPS for price hikes on Jul 1. No breakdown was given. Dept. Public Information Division had been under scrutiny in recent broiders the film with opening and the basis of costs for these cate- Problem Needs Review years. closing commentary as part of its gories from June 24, 1950-or the production activities. Feature is In the interim period since Octo- There is no suggestion in any start of the Korean war -to July quarter that the Defense Dept. sent to stations which, in turn, off - 26, 1951. Costs are applied to the ber, the Defense Dept. directional - fer it to sponsors of institutional ized the $550,000 allocation, aban- would cancel any of its prestige or highest price during the base information programs, since the advertising. Lack of funds has ham- period-Jan. 1, 1950, to June 24, doni.g any plans for future net - pered widespread distribution, with wor programs. costs involved are infinitesimal 1950. compared to outlays set aside for actual number of film prints lim- P rt of this problem is a sweep- ited to 18 for the 60-plus stations. the cancelled Bill Stern, Frankie RCA ing e- evaluation by the military Laine and football Game of the Overall Army budget for PIO Signs Series of i : whole policy on use of funds Week programs. activities is approximately $333,- McCORMICK BISCUIT Co. has not my for recruiting but also for But Pentagon authorities hope 000, sum comparable to that for purchased RCA's syndicated series, its i ormational or "prestige" net - to anticipate the extension by mem- the Air Force and Navy. Doctor Paul, for sponsorship on wor shows. bers of Congress of any discus- 20 Canadian radio stations, it was T e need for such an analysis is sions on recruiting to public infor- Asks Suspension announced last week. One of 25 pro pted by the knowledge that mation activities. syndicated programs produced by Con :. ress will want all the facts It was pointed out that since REQUEST for permission to sus- RCA Recorded Program Services, befo e it takes any action on the dropping the network programs pend operation temporarily was Doctor Paul is a five -times -weekly recr itment advertising freeze. last fall, top officers of the Military filed last week with the FCC by serial of a young general practi- In that light, Pentagon author- Personnel Procurement Service (re- WWXL Peoria, Ill. Station, which tioner and his meetings with human izes nder a Management Commit- cruiting) have entertained a change operates on 1590 kc with 1 kw, in- nature in everyday life. Sale for tee ave initiated a review bearing in thinking-a visible switch of dicated financial difficulties. It the 20 stations, described as located on a I radio -TV programs, includ- emphasis from network shows to began operation in 1947. Joseph in major markets, was handled ing study of ratings enjoyed by spot radio or "directional" cam- Giddan is principal stockholder of through All- Canada Radio Facil- curr nt Defense Dept. programs in paigns. the LBS affiliate. ities. Page 32 . February 11, 1952 BROADCASTING Telecasting *TH advertising tremendously successful!

A Baltimore retailer of television sets dously successful and it is largely re- started three years ago spending 90% of sponsible for our phenomenal growth." television stations. Today his budget on Take a tip from the local folks! They he is spending 90% of his budget on know advertising media best! In Balti- here's what he writes WITH! And us: more, WITH carries the advertising of "Three years ago we had only one store more than twice as many retail mer- in Baltimore; today we have eight. Our chants as any other station in town. advertising on WITH has been tremen- Call Forjoe for the whole WITH story.

TOM TINSLEY, PRESIDENT REPRESENTED BY FORJOE AND COMPANY IN BALTIMORE

BROADCASTING Telecasting February 11, 1952 0 Page 33 OPPOSES S 2444 Martin Files Protest BROADCASTERS continued to voice opposition to S 2444 -to pro- hibit advertising of distilled spirits on radio and television -last week as hearings closed on Capitol H71 (see adjacent story). Luther W. Martin, KTTR Rolla, Mo., general manager, wrote Sens. Ed C. Johnson (D- Col:), chairman, Senate Interstate and Foreign Commerce Committee, and James P. Kem (R -Mo.), a member of the committee, to protest that the bill would discriminate against a por- tion of the various advertising media. He said that the "drys" contend beer and wine advertising place temptation before the children in the home "so does P - NS for public service allocation to assist charitable eral manager, WCAU- AM -TV; Mr. Gimbel; Ruth Chilton but the adver- tising of similar products in news- and civic groups were reviewed by executives of newly - Burns, PRTBA executive secretary; Dorothy Wall, WFLN; for ed Philadelphia Radio & Television Broadcasters papers and magazines." He added Joseph Connelly, WCAU; Rupe Werling, WIBG; Michael Ass . with program directors from 12 of city's radio -TV that the alcoholic is attracted to Deegan, WJMJ. (I r): statons. Presiding at meeting was Benedict Gimbel Jr., Standing to Doug Hibbs, president, printed media and billboard adver- president of association and WIP Philadelphia. Seated WTEL; Len Stevens, WHAT; Murray Arnold and Sam tising of alcoholic beverages as (I to r): Felix Meyer and Richard Paisley, WFIL; Jack Scrota, WIP; Jules Rind, WPEN; John McClay and much as he is to radio -TV ads. Steck, WFIL -TV; Donald W. Thornburgh, president -gen- Charles Vanda, WCAU -TV. Again, he said, "dry" states also get newspapers and magazines which contain such adds. Dry Bill Plastered to preach moderation ..." He said he doubted whether the liquor ad- Mr. Martin said he also spoke (Continued from page 23) vertisers would ever attempt, nor "as president of the Missouri Asan. title l Spirits Institute's advertising ous bodies who would of LBS Affiliated Stations." committee; Clinton M. Hester, United governmental will the broadcaster want to Brewers Foundation; John E. O'Neill, have a part in the regulation of carry, liquor advertising "as such." general counsel, Small Brewers Assn.; broadcasting." Mr. Wootton (Wine Institute): - Frank Braucher, Magazine Advertising Explaining further the binding "It is our firm belief that this bill is Burfau; Edward W. Wootton Wine He didn't think the legislation aspect of the TV Code, Mr. Fel- Conference of America and Wine In- based on a wrong principle and that stitute. was necessary either -"voluntary lows cited Chairman Wayne Coy of it represents a backward step rather S tements were filed by William self -regulation ... has resulted in FCC who "told us it was up to than a forward step in the connection B. yan, president of Broadcast a convincing demonstration" of the the 108 stations to set the pace and of the federal government with the Ad ertising Bureau (BAB) and soundness and effectiveness of the form the pattern for new stations." field of industry public relations." Mu ray Grabhorn, managing approach. That theory, he said, Referring to the wine code on adver- direc- tising that his industry has set up, tor of National Assn. of Radio & According to Mr. Fellows, broad- successfully from 1936, date of the casters agree with the "drys" on radio code adoption, on to the Mr. Wooten said: "The television Tel vision Station Representatives broadcasters in adopting their own (N.. RTSR). the undesirability of liquor adver- present. tising on broadcast media code have done the same thing, not n. Brewster's suggestion came but dis- Highpoints follow: only in the alcoholic beverage field, du ng the testimony of Mr. agree in the methods undertaken to Bishop Wilbur E. Hammaker, exec- but in many other fields of advertis- O'B 'en of the distillers. Mr. achieve the result. NARTB would utive vice president of the Methodist ing." use the O'B len said he could not hold the voluntary method, the Church's Temperance Board (in re- Mr. Grabhorn (NARTSR): -". . . diet llers to any such agreement "drys" would write into a law "a butting the "wets" Thursday: -"I am broadcasting and television stations bef re they, themselves, were ac- highly discriminatory piece of legis- glad that thus far the self-imposed ... [with] exception of an extremely qua nted with it and formulated lation, singling out the broadcast restraints of distillers and broadcast- small fractional minority, have them- ac- ers have due regard for the selves, through pure self- regulation, tin However, he said he would media for advertising restrictions evidenced not applied to other mass media." ancient and revered principle that rejected and refused to accept the fo and the Senator's proposal to 'a man's home is his castle.' What broadcasting and telecasting of all the industry. Sen. Johnson expressed deep in- we want is that same kind of sensi- distilled spirits ... therefore ... no S n. Johnson also showed inter- terest on how binding the TV Code tivity on the part of the rest of the need for the introduction of such leg- will be on est in Sen. Brewster's proposal. future TV stations- members of the family. . . All ad- islation.. .. But the bill could set Th = Coloradan had earlier asked "there will be more newcomers in vertisements for intoxicating bever- "precedent for the encouragement of wh =ther Congress could be "guar - the field ... and more competition ages are intruders in the average various pressure groups to attempt, an d" that liquor advertising at- for advertising." American home and should have the through legislation, to broaden the te 'ta on radio and TV would His question: What happens good taste to stay out." base to include many other prod- not be made. when there Mr. Ryan (BAB): -The bill would ucts...." But more important there are many more sta- are discriminatory phases apparent tions; will those operators be make use of "improper" exercise of in Need Year's Notice in- Congressional powers.. .. "If there the bill, he asserted. While permit- e question via Sen. Brewster clined to accept liquor advertising are factors of public interest which ting a legally manufactured or pro- cae up again when NARTB's now banned under the code? necessitate that the advertising of duced product to advertise on other Pre -ident Fellows testified. Mr. In answer, Mr. Fellows stated intoxicating beverages should be pro- media, the bill would prohibit the Fel ows, noting that the TV Code flatly: "I expect this code will be hibited, then, all advertising of in- advertising on broadcast media, Mr. (w ich a ban in effect as long as there is tele- toxicating beverages by all possible Grabhorn noted. contains against li- Mr. Hester (Brewers quo on vision and after there is no more means of communication should be Foundation): advertising television) "is prohibited." -Beer industry brings in an excess "10 % Sen. Johnson or Mr. Fellows." He He labeled bill as grant- sincerity," said "`there'll ing to FCC the of $700 million annually in excise be added, a "power of censorship" tter than a year's notice . . . countering statement by and thought it unconstitutional. taxes alone for the U. S. Treasury. the code could not be changed or Sen. Johnson that two years ago Measure is an "attempt by a He hit back at the "drys" attack on "radio minority alte d without more than a year's operators felt ready to ac- to impose its views . upon the the brewers during the hearing. "It noti a ..." cept liquor advertising and two entire people of the U. S." will . be obvious to all members mong objections to the bill networks [CBS and NBC] were "This Bureau views with dismay of this committee . . . that S 2444 rail d by Mr. Fellows, were the ready to accept," that as a prac- any proposed legislation which pur- discriminates against the alcoholic pro isions which would make li- tical broadcaster he felt the nego- ports to censor or in any way regu- beverage industry by applying to it quo advertising a subject to take tiations were "pseudo" and that late the contents or subject matter a more stringent or rather prohibitive of broadcast advertising." He said system of advertising laws than, for into consideration in the granting actually the broadcasters did not example, it make up their minds the bill was an "entering wedge" for applies to the cigarette and renewal of licenses. "Broad- to put liquor or peanut industry, and in so doing cas -rs," he declared, "feel advertising on the air. the "drys" and that the industry that should be permitted to take voluntary it violates the due process clause of fur, er special conditions attached He also reminded the Senator measures before "stringent legisla- the Fifth Amendment." He said brew- [to license grants and renewals] that the contemplated advertising tion as the Johnson -Case Bill is en- ers sponsor "educational, entertain - con se the relative status of vari- was to have been "institutional ... acted." (Continued on page 36) Pag- 34 February 11, 1952 BROADCASTING Telecasting Third of a series telling why sponsors and stations are SOLD on ABC

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BROADCASTING Telecasting Frbraary I1, 1952 Page 35 would "discourage other individuals Baseball Planning and industries from regulating their (Continued from page 28) own conduct and lead to unwholesome bein reliance on government supervision." put together. Chesterfield tween the two baseball clubs, with Self -regulation has kept such adver- also will sponsor the Chicago Cubs each receiving $75,000, it was said. tising off the airwaves, he declared. upcoming for he second year on WIND Chi - This is the first time in Southern Mr. Braucher (Magazine Adv. Bu- on cag and a Midwest baseball California TV that a single sta- reau): -"We (12 leading national net ork, which may extend from tion has acquired the complete magazines] believe it would represent Feb. 10 -12: District 1, Advertising 25 50 stations. The cigarette home schedule of both clubs. Federation of America, Hotel Kim- a dangerous public policy, and set an ball, Springfield. Mass. firm is considering TV sponsorship Deal was negotiated by Ward unthinkable precedent, for the Con- Feb. 11: British Columbia Assn. of of t e Cubs. Ingrim, executive vice president of gress to enact any law that differen- Broadcasters meeting, Hotel Van- I addition to this schedule, Don Lee, with Don Stewart, presi- tiated between the advertising of one couver. Vancouver. B. C. Che terfield will add to its baseball dent of Los Angeles class of legitimate product as against Feb. 11 -15: NARTB Radio and TV Angels and Boards, Lost Valley Ranch, San cove age by sponsoring on tele- Robert Cobb, vice president of another." Antonio, Tex. visi and radio the Boston Red Hollywood Stars. Mr. Daley (Editorial Assn.): -". . Feb. 12: NARTB regional TV tax Sox for the first time. Broadcasts KFWB Hollywood has exclusive nothing would be achieved by this clinic, Plaza Hotel, San Antonio, Tex. will be carried on WHDH Boston radio rights to Hollywood proposed legislation other than a Feb. 15 -16: WAAM (TV) Baltimore. Stars prohibition against second annual regional television and ed to 30 New England stations games. KMPC holds similar rights statutory distilled spirits advertising thus creating a seminar, Baltimore. and ill be shared by Atlantic Re- to all Los Angeles Angels home precedent for the extension of fed- Feb. 16: San Francisco Chapter, Acad- finin_ Co. (through N. W. Ayer), contests. emy of Television Arts & Sciences, eral control over other media." annual award dinner, Mark and Narragansett Brewing Co. George Whitney, Don Lee Hopkins vice Other opponents of the bill Hotel, San Francisco. (thr ugh Cunningham & Walsh, president in charge of TV sales, echoed these sentiments. A U. Feb. 18: Academy of Television Arts New York, also agency Chest - was offering national S. and Sciences, installation and awards for advertisers Chamber of Commerce erfie d). and agencies in eastern key protest dinner, Ambassador Hotel, Los An- cities statement was filed [BT, Feb. 4]. geles. Falstaff beer for the second year a 180 -game baseball package includ- Feb. 19: NARTB regional TV tax clinic, will ponsor the St. Louis Browns ing KHJ -TV Los Angeles time and At one point during the hear- Mayflower Hotel, Washington. on a regional radio network in St. pickup charges of $425,000 for ings, Sen. Johnson asserted he Feb. 22: Illinois Broadcasters Assn. an- Loui., Illinois, Iowa and Missis games of either or both Los An- wanted "to help them [distilled nual spring meeting, Leland Hotel, - spirits and broadcast industries] Springfield, Ill. sippi Dancer -Fitzgerald -Sample, geles area teams, or fractional con- Feb. 24: Georgia Press Institute, 24th New York, is agency for Falstaff. tracts. enforce their code" via legislation. annual session, U. of Georgia, At- lanta, Ga. G If Oil, through Young & Rub - Mr. O'Brien told the committee Feb. 24 -26: New England Newspaper icam New York, is still contem- the distillers "have no intention of Advertising Executives Assn. and Ad- plati g sponsorship of one -quarter using radio or television" to ad- vertising Managers Bureau of the Dry Bill Plastered New of t e sports package, including vertise their product. York State Dailies, joint meet- (Continued from page 84) ing, Stratfield Hotel, Bridgeport, base all games, being offered by As one observer noted as the Conn. Libe ty. ment and sports programs." (Sen. hearings closed. Sen. Johnson Feb. 28 -29: Oregon State Broadcasters Tobey noted that the boxing matches wants to stop the distiller Assn. annual meeting, Eugene Hotel, Ballentine on are from Eugene, Ore. To Continue he watches television spon- "getting his foot in the door sored by a .razor blade company.) of Feb. 29 -Mar. 1: Western Radio and P. Ballantine & Sons through J. the home" by stopping his poten- Television Conference, 5th annual Mr. O'Brien (Distilled Spirits In- meeting, Stanford U., Palo Alto, Wal r Thompson Co., New York, tial advertising via radio and tele- Calif, will stitute):-If the drys succeeded, he ontinue to sponsor the Net - said, vegetarians would be justified in vision; the bill's opponents want to Mar. 3-8: Institute of Radio Engineers work of Champions on a regional deter Congressional action in get- national convention, Waldorf -Astoria asking for a ban on meat advertising. Hotel and Grand Central Palace, New radio basis in upstate New York. While distillers do not use radio and ting a "foot in the door" in barring York. Ball tine is cutting its radio TV advertising, he said, they have the legitimate product advertising from Mar. 10: FCC -Theatre Television hear- spor budget somewhat to put right to do so. all media. ing, Washington. more into television. Confirming Mr. Sullivan (AFA): -AFA "stands Mar. 17 -20: National Premium Buyers 19th annual Exposition, Conrad Hilton the 1 tter point, the firm announced for the principle that any product Hotel, Chicago. which can be lawfully made and sold this eek that it had renewed its Mar. 19 -21: Assn. of National Adver- cont et to sponsor the half -hour should be allowed to advertise. The `FAIR TRADE' ACT tisers, spring meeting, The Home- TV dvenure series Foreign In- federation believes that if this right House Hearings Begun stead, Hot Spring, Va. trigu in 11 cities in the East from to advertise is limited by express Mar. 21 -22: Third annual Advertising prohibition to a A SECOND committee in Wash- Institute, Emory U. and the Atlanta Bost n statutory directed to Miami. particular product or a particular ington is delving into the "fair Advertising Club, Atlanta, Ga. At cost of $150,000 Don Lee medium, then this limitation can be trade" practices picture. Mar. 22 -April 6: Chicago International Broa casting System, Hollywood, Trade Fair, Navy Pier, Chicago. extended to other products and other The House Interstate & Foreign last eek acquired exclusive tele- media." Mar. 24 -27: Canadian Assn. of Bfoad- visio Commerce Committee has begun casters annual meeting, Royal York rights to all Hollywood Stars Mr. Scheidker (AAAA):-Asserted hearings a Hotel, Toronto. and Los Angeles Angels home on bill by Rep. John that opposition by the 4A's is not A. McGuire (D- Conn.) to override Mar. 26 -28: American Assn. of In- base all games for KHJ -TV start - taken "with any idea of using radio dustrial Editors, first national con- and television for last year's Supreme Court decision vention, Netherland Plaza Hotel, Cin- ing pril 1. Total of 180 games advertising distilled which cinnati. will e telecast. spirits." Measure is not warranted, threw fair trade laws out of the state. If the legislation was Mar. 30 -April 2: NARTB 30th Annual M ey derived is to be split be- it would penalize both distilled spir- Convention, Conrad Hilton Hotel, its and broadcasting industries in passed it would permit a manufac- Chicago. working for voluntary self -regulation, turer to sign contracts with retail- April 3 -5: American Assn, of Adver- would set a dangerous precedent, and ers fixing tising Agencies, spring meeting, The AF LETTER the minimum resale Greenbrier, White Sulphur Springs, would be needless breach of a funda- prices on their products. W. Va. Opposes Johnson Bill mental principle. Another group, the House Judi- April 16: Brand Names Foundation's AD RTISING Federation of Mr. Allport (ANA) :-Similarly, bill ciary Committee, begins "Brand Names Day" conference, Wal- Ame ica has addressed legislative hearings dorf- Astoria, New York. on a similar measure chair en and club presidents with this Wed- April 17 -20: Ohio State U. Institute for nesday [BT, Jan. 21]. The Mc- Education by Radio -Television, 22d a let er opposing the Johnson -Case Libby Leaves WIS annual meeting, Deshler - Wallick Bill n liquor advertising. Guire bill would amend Federal Hotel, Columbus, Ohio. STEVE LIBBY, promotion -pub- Trade laws; the Celler Ad itting the bill could have no licity bill (Rep. April 19: Cincinnati section, Institute manager at Emanuel Celler, D -N.Y.) of Radio Engineers, Spring technical pract cal results in terms of pres- WIS Columbia, would conference, Cincinnati. ent roadcasting practices, the amend anti -trust laws. The Com- S. C., for six April 20: Los Angeles Advertising AFA said: "But we stand on the merce group is understood to be Women Inc., in cooperation with years, has re- Advertising Assn, of the West. 6th gene :1 principle that anything signed to join the more favorable toward such annual Frances Holmes achievement whic can be legally made and measures. awards, Ambassador Hotel, Los An- publicity - promo- geles. sold hould be allowed to adver- tion - advertising tise. s nce that principle is legally April 20 -23: American Newspaper Pub- staff of Fred lishers Assn., annual convention, broke . the prohibition will be Waring's Penn- SAMUEL GOMPERS Trade School in Waldorf- Astoria, New York. on urge advertising of other prod- sylvanians. Now San Francisco, operator of KALW April 25 -27: Advertising Federation of ucts.' (FM), opened new classes in radio America, Fourth (Florida) district, on leave - of - ab- Casablanca Hotel, Miami Beach, Fla. Wa ing that an even stronger sence from WIS and television last week. Technical bill as defeated by only one vote Mr. Libby operators, combination men and an- May 16 -17: Fourth Southwestern IRE while on tour nouncers are trained without conference and radio engineering last ear, the AFA urged local with Waring organization, Mr. cost. show, Rice Hotel, Houston, Tex. committees Every member of last year's class and club members to Libby becomes a permanent Waring was placed in radio -TV work June 8 -11: Adv. Federation of America asser their individual opposition. on com- 48th Annual Convention and Exhibit, staff member about March 1. pletion of course, school reported. Waldorf -Astoria Hotel, New York. Page 6 February 11, 1952 BROADCASTING Telecasting 1927

L

CITIES SERVICE CELEBRATES

23 YEARS ON NETWORK RADIO! 1944 to 1948 Silver Anniversary Program Highways in Melody At Carnegie Hall FORD BOND... Monday, Feb. 18th "Mr. Words " -announcing the Cities Service program for 22 years. 9:30 to 10:30 P. M., NBC

Next week, Cities Service celebrates its Silver Anniversary on radio . .. 1927 to 1952 -25 years of the finest in musical entertainment on Radio NBC. At this time, Cities Service would like to salute ... and thank ... all the people who have made this 25th Anniversary a happy reality. Messrs. Goldman, Bourdon, Black, Lavalle, MacNamee, Bond, Dumont, Haupt, Misses Dragonette CITIES SERVICE GREEN and Manners. et al ...from conductor, director, announcer AND WHITE QUARTET... to page boy .. , our thanks. the four great voices, under the direction of Ken Christie, teamed to 1952 with the Cities Service Band of 1948 1952 America.

CITIES (A) SERVICE

PAUL LAVALLE... "Mr. Music -conducting . for Cities Service for the past eight years. 1.,

CITIES SERVICE BAND OF AMERICA... with a following that's legion...long renowned as THE Band of America ... the finest band group ever assembled on one stand. CITIES o SERVICE

BROADCASTING Telecasting Februar] ll, 1952 Page 37 The Pear Shaped Tone commentators' throat - all have asked one at times to return to any (Continued from page f6) first love, the microphone. GATHINGS BILL amou t of trouble, however, be- ified the "r" just a bit so that the So far I have not succumbed, be- Asks 'Offensive' Program Probe cause the Ohio pronunciation defi- word came out "YOrK." cause truthfully, deep down in my CALL for a study of radio and TV nitely stresses the "r" while the As I look back on this great per- heart I know that I could never programming was made in the House Thursday by Rep. E. C. New ork and Georgia pronuncia- formance, I feel proud that I had better the performance of that im- last Gathings (D- Ark.), with introduc- tion . it it entirely. the courage to stop literally at the mortal Sunday. Yo must remember, too, that zenith of a great announcing ca- I want the world to remember me tion of a House Resolution to cre- ate a select committee. the NV rd was followed by a period reer. There have been many temp- as the voice who greatest ever said, The resolution (H Res 520) which meant that the listener The of the tation: sound NBC "We take you now to New York," would set up a 15 -man select com- would have time to cogitate on chimes, the dulcet tones of a CBS or as it sounded that day, "Wheh what e heard. mittee -four from the Interstate & cue, the screams of an ABC mys- taeyk youoh neow toh Nee -YUE -o Foreign Commerce Committee, a Th very correct pronunciation tery and the clearing of a Mutual YOrK." like number from the Judiciary was ecessary to give the entire Committee and also from the Civil anno cement a finished sound. It Service Committee and three mem- was so necessary, because it was Hill Group bers serving "at large." on this word that the men at AT &T Special group would make an in- depen'ed for their switching eue. STATE DEPT.'S IIA May Study vestigation and study into the "ex- There was really no deliberation tent with which radio and televi- necessary since the "American An- A SENATE subcommittee may soon begin a wide study of the State sion programs currently available nounc - rs Guide" gave no alterna- Dept.'s new International Information Administration, under which the contain immoral or otherwise offen- tives. Obviously then, in keeping Voice of America now functions, it was learned Friday. sive matter or place an improper with eir recommendations, I mod- The inquiry is headed for a Senate Foreign Relations subcommittee emphasis on crime, violence and Advertisement headed by Sen. Brien McMahon corruption." Also studied would (D- Conn.). Last Friday, it cleared be content of pocket -sized books. the nomination of Howland Ser- Study would be made to "deter- Produces geant to be Assistant Secretary of mine the adequacy of existing law Radio Campaign State for Public Affairs for the full to eliminate offensive and undesir- committee. able radio and TV programs and Million In Sales Chairman McMahon and four to promote high standards of such other subcommittee members were programs." Committee would re- briefed on the new operating pro- port results of the inquiry to the Details of Perfume Sales Co. cedure for the U. S. information House with recommendations for program under the realignment an- legislation if found needed. success told in Printers' Ink nounced by the State Dept. last The committee, which would month [BT, Jan. 28, 21]. make use of the three standing Mr. Sergeant was nominated to T. e hottest thing in radio today that will boost committees' staff, would have the succeed Edward W. Barrett, who power of subpoena. Rep. Gath- is a ail -phone perfume offer by their sales. resigned to return to private life We ings, who has introduced similar the ' erfume Sales Company that publish after two years in the public af- legislation in the past, he Printers' Ink said has has e whole broadcast industry every fairs post. He is expected to be been "working on this matter for talk' g. the ad- however, as a consultant years ". The resolution was put be- vertising, m a n- [CLOSED CIRCUIT, Feb. 4]. Mr. Bar- fore the House Rules Committee. In a little more than 5 months, agement, sales rett has agreed to stay on until four million people have each put and the Senate confirms Mr. Sargeant, pointee, subject to Senate con- agency execu- Bob Kenyoti up 2.00 to buy the company's tives who make who appeared Friday on his own firmation. the important behalf. Confirmation by the upper The reorganization of informa- 24- ..ttle package of perfumes. media decisions. In chamber was expected. tion activities got underway And is $8,000,000 worth of our 23,475 net paid circulation Hearing testimony from Mr. modestly last week with physical sales was produced almost exclu- you will find the executives who Sergeant in closed session list transfer of some Washington State sivel by radio advertising! OK a large part of the national, Friday, in addition to Chairman Dept. personnel. Two of Mr. Bar - regional and local radio advertis- McMahon, were Sens. Theodore rett's special assistants-Joseph far, about 350 stations in Green (D and Ben ing bought today. -R. I.), William Fulbright Sitrick Crosby -moved the most of America's major markets (D- Ark.), Henry Cabot Lodge (R- seat of their operations from the have been used. And sales are That's why the Perfume Sales Mass.) and Owen Brewster (R- new State Dept. Bldg to 1778 still oing strong. Company story was a natural for Me.). Pennsylvania Ave., N. W., where us to publish. Full Scale Inquiry Dr. Compton will headquarter. Y. u 11 get the details of this Functional operations of Interna- You'll probably want to have a Sen. William Benton (D- Conn.) tional Broadcasting Division will radi advertising success story on has asked for a full -scale inquiry copy of this success story in your remain in new State, subject to page 29 of your copy of the Febru- into VOA operations. Desirability Dr. sales kit. So, if you're not now a Compton's jurisdiction. ary8 Printers' Ink. It gives actual of the new IIA setup in preference Messrs. Sitrick and Crosby thus sales figures, the marketing strat- Printers' Ink subscriber (or if to full divorcement of the short- will handle radio -press relations wave egy, the plans for the future somebody's snatched your copy), radio arm from the State for Dr. Compton, who is tak- - Dept. has been raised your in some Con- ing over the offices of Thurman straisht from the advertiser's ask secretary to send us 25 gressional quarters. The McMahon mou Barnard, former general manager cents in stamps or coin today, and subcommittee discussed the issue of information activities. Other e Perfume Sales Company we'll rush your copy of our Febru- Friday but deferred the setting of changes were expected. a date for an inquiry to begin. story is one of the best, current ex- ary 8 issue back to you by return Dr. Compton, former president In taking notice of Mr. Barrett's of Washington State ampl -s of how radio can do a real mail. College resignation and establishment of (KWSC Pullman, Wash.) who as- scull _ job for advertisers. With it we'll include a list of IIA, Sen. Benton told his Senate sumes operational responsibility colleagues on the floor that the As such it's a current example articles we've published within the for VOA, is expected to hold a government "is now losing one of news of th kind of attention conference in the next fort- our editors last 12 months of direct interest to its most valuable servants," and night, probably announcing key give to radio activity through- your customers (our readers) recommended Mr. Sergeant as a appointments for IIA. He has been - "splendid choice" to succeed him. out e year. That's because our and to you. active the past week in appropria- reade s are directly concerned But Sen. Benton, a former As- tions hearings on Capitol Hill. ROBERT KENYON. sistant with hoosing markets and media E. JR. Secretary of State for Pub- Sen. Benton said Friday he was :ADVERTISING DIRECTOR lic Affairs and Senatorial guardian "glad" that Mr. Sargeant's nomina- of the Voice which he helped tion was quickly approved by the launch, has some reservations. subcommittee. He added, however, k 205 East 42nd Street, New Yorl; 17, 1. V. Specifically, he noted that the ad- that he expected Sen. McMahon j

NEW STUDIO CONSOLETTE, TYPE BC -2B "Color- coded" controls tie related functions together. 30 slop- ing front and top provide maximum studio visibility. Zero -rear- clearance feature makes it practicable to install the BC -2B tight against a studio window. Less operating space required. Type BC -2B is six inches shorter than previous models! See next page. Hinged front panel -and "Swing - up" amplifier frame make all underside components easily accessible.

Easily removed top cover provides quick access to tubes and external connec- tions. The BC -2B will fit snug against the studio window. i)ES1ON corso%tte Color coded for "error- proof" control

11 extra features! The new consolette designs. It provides for complete Cam operated, BC -2B provides all the control of all studio operations. The "Color- coded" controls quickly iden- "leaf -type" in- tify and tie related functions together. terlocking push- New, lea/-type cam -operated interlock- essential audio facili- BC -2B gives your station ''deluxe)' ing, push- button switches. button switch. New binged front panel for easy access ties needed by most features at a "standard" price. to switches, gain controls, and contacts. Amplifiers mounted on "swing -up" AM, FM, and TV stations - plus Read the list of exclusive "extra" frame; chasis easy to remove. New 300 sloping top panel for maximum studio visibility -styling compatible with many extra operating advantages not features the new BC-2B offers you. modern AM and TV practice. New compact amplifiers use low- noise, previously available in a standard Then ask your RCA Broadcast Sales long -life, miniature tubes. Improved. faster-operating speaker relays consolette. It speeds up switching Representative for complete details. eliminate key clicks and audio feedback. Lamp dimmer for VU meter (ideal for operations substantially over previous His service is as near as your phone. TV service). 8 bigb -level mixing channels, separate gain controls for network and remote. Turntable mixers with "built -in" cueing switches. No clearance required at -rear -can be installed up against walls and control RADIO CORPORATION of AMERICA room windows. Uses less desk space, too. ENGINEERING PRODUCTS DEPARTMENT CAMDEN N.J. FM AUDIENCE NPA ALLOTMENTS KITE -FM Cites Rapid Growth Clarifications Reported RAPID growth of the FM audience ALLOTMENT of materials for a in San Antonio is claimed by KITE - broadcast facility project involv- FM, still several months away from ing an application of the United its first anniversary. The station Steelworkers (CIO) at McKees- took the air last June, catering to port, Pa., has been partly clarified better -income brackets. by officials of the National Produc- A survey made last August tion Authority. among 10,000 better class homes The union's Local 1408 received showed 45% having radios equipped an allocation of materials for the for FM reception. Listening sur- For ears that pay attention first quarter of 1952 covering a veys since that time have shown To products that you mention . . "union hall and radio broadcast DISPLAY THEME of joint FM pro- the nighttime audience moving up- station" with construction valued ward at a rapid rate. at $66,805 [BT, Jan. 28]. motion campaign in North Carolina, is Balthrope, president - NPA explained that materials Washington and Wisconsin built Charles W. by Jac- general manager of KITE -FM, said were allotted because a studio fa- around this poster, exhibited quelyn McCrary, receptionist of Radio - 40,000 homes in San Antonio have cility was listed as 35% complete. FM reception. He said a "select said WEDO, licensed Television Mfrs. Assn. Officials that but fat -pocketed audience" not cov- to Tri -City Broadcasting Co., pre- ered by any other medium can be sumably rents facilities to the STANFORD MEET reached at low cost. The August steelworkers' union. The station survey of higher income homes was listed under the name of Mc- Scheduled Feb. 29 -Mar. 1 Ears that listen closely as they should, showed 84% would consider a radio variety Keesport Broadcasting Co. in the FIFTH annual meeting of the with FM the next time they bought Pick a station with union application filed with NPA. Western Radio and Television Con- a radio set. WEDO has been on the air since ference will be held at Stanford U. Mr. Balthrope said KITE gained 1946, operating 1 kw day on with Feb. 29 -Mar. 1. more AM listeners "by advertising 810 kc. President and general man- on TV." ager is Edward J. Hirshberg. The conference is a non -profit of broadcasters, edu- Another case upon which NPA organization shed some light involves Blue cators, religious leaders and others Ridge Television Inc., Asheville, interested in broadcasting to dis- SEVEN SIGN ABS SPOTS N. C. Its bid for a "TV antenna" cuss industry problems and recom- Two Take Program Series project, with estimated cost of mend ways of improving use of $26,000, the air in the public interest. ALASKA Broadcasting System, Where selling's steady -diety .. . was rejected for first -quar- In Greater Grand Rapids, its WOODI ter materials. Scheduled for discussion at the through its representative, Alaska Blue Ridge is the name of a firm Stanford meeting are topics covering Radio Sales, New York, last week TV what western which proposes to set up a TV an- the industry's code; announced signing of seven adver- leaders are doing about TV channels for one- minute spots on the tenna "distribution system." NPA reserved for education, unique pro- tisers said the application was denied be- gram services to communities and six ABS stations during 1952, ef- schools from western FM stations; fective immediately. cause construction was not yet international broadcasting, govern- underway, though requested ma- ment and private; training for radio New advertisers are: Miller terials were not large (three and a and TV; campus activities in radio; Brewing Co., through Mathisson & tons 1,500 audience measurements; radio and TV Assoc., both Milwaukee; Block half of steel and pounds projects of the Ford Foundation; how of copper). Drug Co., Jersey City, for Amm -i- schools use radio and TV. dent tooth paste and powder The applicant also filed for the Why is WOOD a sensation? Among the speakers scheduled through Cecil & Presbrey, New quarter, Ask Katz for information. second but denial was an- to address the conference are Judge York; Lincoln -Mercury Div. of ticipated by be- NPA authorities Justin Miller, chairman of Ford Motor Co., Detroit, through cause of severe allotments cuts and In Greater Grand Rapids the NARTB and President Wallace Kenyon & Eckhardt, N. Y.; Pills- ... the fact Blue Ridge had not begun Sterling of Stanford. Minneapolis, most ears are WOODpecked construction. bury Mills Inc., through Leo Burnett Co., Chicago; WOOD appeals to Borden Co., through Young & Rubi- Greater Grand Rapids' COPYRIGHT LAWS cam, both New York; Union Oil most diversified audi- TELFORD TAYLOR LAUDED Co. of Calif., Los Angeles, through ence Hill Mulls Modification & Belding, same city, Covers Michigan's larg- Rep. Patman Cites 'Post' Story Foote, Cone SUPPORT for a bill designed to and Superior Biscuit Co. of Seattle. est inland market ARTICLE on Telford Taylor, for- smooth the way toward bettering ABS also announced Carnation Co. Gives you lowest cost mer FCC general counsel and now international copyright relations sponsorship of Stars Over Holly- per thousand. Small Defense Plants Adminis- has been voiced on Capitol Hill by wood, Sunday, heard in the U. S. - Gives you best local trator, printed in the Dec. 23 New BMI, the Author's League of on Saturday afternoon on CBS programming and pro- York Post, was placed before the America, ASCAP, and other library Radio through Erwin, Wasey & motion House Jan. 31 by Rep. Wright Pat-. and governmental organizations Co., Los Angeles, and Philip Mor- Is Greater Grand Rap- man (D- Tex.). [BIT, Jan. 28]. ris Co., New York, through Biow ids' only 5000 watt for Sports station Rep. Patman is chairman of the Testifying last week and on Jan. Co., same city, The of the Air, Saturday. House Small Business Committee. 30 in support of the bill (HR 4059) Newspaper For the best earful in points up Latter two shows have been heard Greater Grand Rapids Article Administrator before a House Judiciary subcom- the end ... Taylor's background, which in- mittee were Sidney Kaye of BMI; on Alaska stations since cluded his FCC stint in the period Novelists Rex Stout and John of December. 1940 -42, as associate counsel of the Marquand and Composer Oscar Senate Interstate and Foreign Hammerstein II, all for ALA; Her- Commerce Committee, 1935 -39, and man Finkelstein, for ASCAP; Har- NBC Subscribes as a top assistant to Robert Jack- old F. Linder, Assistant Deputy NBC, already a subscriber to the son, chief prosecutor of the Nurem- Secretary of State for Economic has also sub- 5000 WATTS NBC AFFILIATE Nielsen Radio Index, and WOOD -TV berg war crimes trials. Mr. Taylor Affairs, and members of library scribed to the Nielsen Television was GRAND RAPIDS, MICHIGAN also actively in support of edu- and educational groups. Some book Index and to the company's mar- cational TV channels. manufacturers have opposed the keting service, providing special Abe WFDF - Flint, Mich., WEOA - Evansville, The plaudit Patman measure. - WFMB and WFMB -TV, Indianapolis, Ind. by Rep. use of the Nielsen food and drug Ind., came two weeks after an attack on The bill, introduced by House National Representatives announced 488 Madison Ave., New York, N.Y. Administrator Taylor and Judge Judiciary Chairman Emanuel Cel- market data, it was Katz Agency, Madden, Justin Miller of NARTB by Rep. ler (D -N. Y.), would modify the last week by Edward D. George A. Dondero (R- Mich.) manufacturing clause in the Copy- NBC vice president in charge of [BT, Jan. 28]. right Act. TV network operations and sales. BROADCASTING Telecasting February 21, 1952 Page 41 STOP `TRICKS Hooper Urges Media Raters CALLING for an "end to racket- eering" in the broadcast rating field, C. E. Hooper of C. E. Hooper Inc., New York, Jan. 30 described research tricks which "make shod- dy merchandise look good" and charged broadcast buyers are being "defrauded" because of rating services which make "radio look stronger than it is, weak ratings look stronger and small stations look bigger." Speaking at a closed session to more than 100 agency and adver- tiser representatives at the Hotel Sherman in Chicago, Mr. Hooper for two and one -half hours asked their cooperation in "reversing the trend" of the industry to substitute total radio circulation for indi- vidual ratings. He urged them to set "individual policies," insisting, first, that "each station and network accompany each local or time availability with local proof of audience for both ra- dio and television" and secondly, that the buyer group transfer the "burden of report costs" to the sta- tions, "where it rightfully belongs *Daytime ... and where it was five years ago." 500 Watts nights Today, Mr. Hooper said, agencies are paying two -thirds of ratings costs. Immediate Action Needed "Traditionally, media has paid with COMPLETE coverage of for its own research," he said, warning buyers costs will go up 300 per cent "if you don't take steps the Southern New York - Northern now to protect yourself." Lambasting the proposed sale of radio on total circulation figures, the research firm head said circu- Pennsylvania trading area .. lation is no substitute for ratings, "which show exactly what you are paying for. This system is being discarded by the industry in terms of this active movement toward to- tal circulation." Charging station men want rat- ings which make them look good, and asking the advertiser to pay for any research he wants, Mr. Hooper said 1948 was the last year "before accurate measurement of radio became distasteful to stations in television cities ".

FARM RECRUITING Tobin Commends Radio Aid RADIO advertising played a promi- nent part in the recruiting of farm workers last year, according to Secretary of Labor Maurice J. Tobin. Local offices of state em- ployment services made a million the Triple Cities more agricultural job placements last year than were reported for * BINGHAMTON 1950, he said. * JOHNSON CITY Secretary Tobin said the Farm ENDICOTT Placement Service reported state * units filled 8,776,000 job openings in the year. He listed radio adver- tising with day -haul projects, NBC AFFILIATE IN THE SOUTHERN TIER youth recruitment plans, newspa- per and door -to-door as most effec- George P. Hollingbery, National Representative tive means of placing workers. Page 42 February 11, 1952 BROADCASTING Telecasting JONES SPLIT Charges Slander in N. Y. Suit FOLLOWING his initial complaint Scheideler to destroy the plaintiff's that he paid out "large sums of made in November, Duane Jones, business." Besides enlisting the money, under fictitious names" to head of the agency that bears his other Jones employes as partici- two sisters and a brother, plus four pants, defendants Burke and others, for services when "in truth KWK name, has filed suit for $4.6 million in damages from 12 defendants, Scheideler were accused of forcing no such services were rendered." many of whom are former execu- Mr. Jones to sacrifice his stock in They also counterfiled the accu- tives in his agency. his agency. sation that the plaintiff-in addi- Slander, directed at him per- tion to his $100,00 per year salary Legal action, instituted in Su- totalling preme Court of New York County, sonally, was used to fortify the -had an expense account of cap- attacks upon his business, Mr. about $40,000 a year, "for which he also asked the impressment gave no all or tammoi- in Beck & Jones plead, stating, "The defend- either accounting at ital stock Scheideler, highly question- Werner with a trust in Mr. Jones' ants publicized numerous rumors only fictitious and favor. agency was formed and false statements that the able vouchers." Latter The defendants also explained up_ Dec. 10 by the Jones associates plaintiff lacked stability and would measures the agency split became pub- not, in the near future, be in a posi- they had offered to buy Mr. Jones' after interest in the agency, first for lic [BT, Nov. 5, 1951]. tion to service its accounts and spread false and malicious rumors $500,000 plus $200,000 to be paid as as the best Mr. Jones' complaint was accom- through the advertising trade that an annual $25,000 salary for the de- panied by an answer from the a large number of the plaintiff's next eight years. In addition, it fendants. Suit was filed only after clients were in the process of dis- was understood that Mr. Jones radio buy in a motion by the defendants to dis- relations with could lend the purchasers $100,000 been de- continuing business miss the complaint had the plaintiff." or $150,000 at 8 %. nied, however. In filing an answer to the com- Their second offer, they said, was St. Louis! In four causes for action, the plaint, the 12 defendants said they to pay $700,000 in installments over law firm of Boyle & Reeves, at- had been forced to "devise ways a five -year period, with the primary torneys for Mr. Jones, asked dam- and means of preserving the plain- $200,000 due in January 1952. The ages of $1.5 million, $1.5 million, . tiff's business for stockholders . . agency president was also to have KWK delivers listeners $1 million and $500,000 for slander and as a livelihood for themselves received half of 1% commission ad executive, against against the . . . but by reason of Mr. Jones' for five years-about $45,000 per in the St. Louis area at the stability of his business, against complete domination and control, year -and a quarter of 1% com- his ability to handle large ac- the defendants were powerless to mission for the succeeding five the lowest cost.per counts, and for loss of employes, restrain or influence his conduct years -about $22,500 annually, it which added up to the accusation and had to abandon said effort." was claimed. thousand! that the several defendants had that Specifically, they answered Trip Europe "reviled and defamed Mr. Jones by Mr. Jones began around October to false and scurrilous statements 1947 to "drink to such excess that They said he had accepted the concerning his integrity and per- he was regularly intoxicated dur- first offer July 6, announced his sonal habits." ing business hours and created departure to the office staff and Former Jones Account scenes in public," costing the busi- had given the news to the press, has more locally ness loss of prestige and clients. saying that, after a European trip, KWK - Two of the defendants were In addition to "gross neglect" of he would study international trade produced quarter -hours Frank G. Burke Jr., and the com- business by Mr. Jones, they charged in relation to the North Atlantic pany of which he is vice president, Treaty Organization. The plaintiff than any other St. Louis_ Manhattan Soap Co., allegedly in- was said to have repudiated his ac- station! itiators of a "conspiracy to destroy ABC AFFILIATES ceptance July 10, however, and sub- network Mr. Jones' business." Manhattan sequent negotiations resulted in the Soap was a former Jones client Five Added; Total Is 315 final $700,000 offer, which he re- with billings of some $3 million ABC radio's recruitment of affi- fused. per annum. Other defendants as liates continued last week, with "The plaintiff thereupon re- they are listed in the litigation are the addition of five stations an- signed the accounts," they said, Joseph Scheideler, Paul Werner, nounced Wednesday by William adding, "our clients had no .con- Joseph Beck, Robert Hayes, Donald Wylie, director of radio stations. tract with plaintiff and on their KWK serves more local Gill, Philip Brooks, Lawrence Hub- The five new affiliates, which own volition and influenced to do othei- bard, Eugene Hulshizer, Robert will make 26 added since last so solely by Mr. Jones' conduct and sponsors than any new agency to which Hughes, and August and bring the network total behavior, transferred their busi- St. Louis network most of them transferred, Scheide- to 315, were listed as: ness to other agencies." ler, Beck & Werner. WMGW Meadville, Pa. (1490 The intra- agency difficulty, Mr. station! Complaining that the defendants kc, 250 w), owned by Meadville Jones' suit said, occurred chiefly attempted "unjust financial enrich- Broadcasting Service Inc. ' with between Jan. 2, 1951, and July 3, ment at the expense of the plain- Robert Trace as general manager, 1951. 'PULSE, INC., NOV.-DEC., 1951 tiff," Mr. Jones' suit lists accounts joins Feb. 16. lost directly to Scheideler, Beck WDSC Dillon, S. C. (800 kc, 1 Border & Werner as Manhattan Soap, kw daytime), owned by 'MRS. AMERICA' Globe- Democrat Tower Bldg. & Bros., Interna- Co. Joseph G. H. Heublein Broadcasting with Saint Louis tional Salt, Wesson Oil & Snow- Martin as general manager, also Grand Finals on Sept. 7 drift Sales, C. F. Mueller Co., joins Feb. 16. EXCLUSIVE franchises for local Borden Co., Marlin Fire Arms and WLOH Princeton, W. Va. (1490 promotion of 1952 "Mrs. America" Mcllhenny Co. He also charged kc, 250 w), owned by Mountain contests are being offered depart- that his agency, as a result of the Broadcasting Service Inc. with ment stores throughout the country, so- called conspiracy, lost to other Melvin Barnett as general man- according to Mrs. America Inc., competitors the accounts of the ager, joins March 1. New York. Mennen Co., Pharmco Co., Joseph KWSH Holdenville - Seminole - Radio and TV stations in the Pulp & Paper and Tetley, Hudson Wewaka, Okla. (1260 kc, 1 kw), past have conducted "Mrs. Amer- the Kiwi Co. owned by KADA Broadcasting Inc. ica" preliminaries exclusively in Mr. Jones stated that the "con- with Bill Hoover as general man- their territories, it was pointed out. RervtaeHlclloe spiracy" dates back to November 1. ager, joins March Information can be obtained from `74e KATZ AGENCY 1949 when, he claimed, Mr. Burke KBKW Aberdeen, Wash. (1450 the Mrs. America Contest Commit- "made unusual and irregular finan- kc, 250 w), owned by KBKW Inc. tee, 152 W. 42d St., New York 18. cial demands on the plaintiff" and with Don Bennett as general man- Grand finals of the 14th annual through the Manhattan Soap Co. ager, joined the network on Feb. 1 contest will be held at Convention "conspired with the defendant [BT, Feb. 4]. Hall, Asbury Park, N. J., Sept. 7. BROADCASTING Telec aeting February 11, 1952 Page 43 WBT APPOINTMENT Signs Five Years millions Crutchfield Commended A FIVE -YEAR contract for ELECTION of Charles H. Crutch- field as executive vice president of sponsorship of the Gordon Jefferson Standard Broadcasting Kibby Anything Goes morn- LASTEN... Co., operating WBT, WBT-FM ing record show on WFUR and WBTV (TV) Charlotte, N. C., Grand Rapids by the Hub "is an expression of appreciation Clothing Co., Grand Rapids, of the effective job he has done for the stations since becoming man- was announced last week by s m4óns' ager of WBT in 1945," according the station, whose spokes- to Joseph M. Bryan, president of men said it is "the first [con- the broadcasting company [BT, tract] of its kind in Western 4]. Feb. Michigan Mr. Ak* i Mr. Bryan was elected chairman radio history." wog of the board of Pilot Life Insur- Kibby, formerly with WWJ ance Co. In addition he is first Detroit, also is heard on vice president of Jefferson Stand- Mutual and, locally, on both ard Life Insurance Co. of Greens- radio and television. boro. He commended Mr. Crutch - field's service as a special repre- ir\- sentative of the State Dept. in \/* Europe and the Middle East. At N. Y. AWRT MEET present Mr. Crutchfield is serving Hears Saudek and Schechter in an advisory capacity with U. S. information programs. SPEAKERS for luncheon and dis- In the Jefferson Standard broad- cussion sessions at the first all - cast realignment, Larry Walker day conference of New York Chap- was made vice president, secretary ter of American Women in Radio and Television, scheduled for last Saturday at the Astor Hotel [BT, Jan. 28], were as follows: At the luncheon session -Robert Saudek, director of Television and Radio Workshop, Ford Foundation, on "Widening Horizons for Adult Education "; A. A. (Abe) Schechter, general executive, NBC television, on "The Social Impact of TV News "; Anne Seymour, radio and TV actress, on "Why is TV such an ulcer- forming Mr. Bryan Mr. Crutchfield habit for the performer ?" Discussion leaders at the workshop and treasurer. J. Robert Coving- session were to include Gilbert Seldes, ton and Kenneth I. Tredwell Jr. author of The Great Audience; Harry were named assistant vice presi- W. Junkin, radio and TV writer; dents. Mr. Crutchfield is general Albert McCleery, NBC -TV producer; This market data indicates the tremendous manager of the three stations. Carol Irwin, independent TV packager; Louise Fogarty, NBC's only woman potential of WJR, The Great Voice of the Great Mr. Bryan is well - known engineer, and Martha Rupprecht and throughout the Carolinas and the Lakes. Don't forget ... MILLIONS LISTEN . . . Martha Lesser of CBS -TV. nation. He is a member of the MILLIONS BUY WJR- ADVERTISED PRODUCTS! Joint Committee of U. S. life in- surance companies on federal in- come taxation; member of Radio WTNB ANSWER % of National Executives Club of New York; Denies Call Confusion Total Shriner and past potentate of Population 12,601,300 8.3 Oasis Temple; member, board of WTNB Birmingham, Ala., doesn't Rodio Homes 3,784,170 8.1 governors of Shriners' Hospitals think the call letters WILD and Retail Soles 513,613,431,000 9.3 for crippled children vice WJLD are bit confusing. It made Food Sales $ 3,266,766,000 9.4 and a Drag Sales $ 464,447,000 10.3 president of Southeastern Shrine that observation in a statement Filling Station Sales $ 739,614,000 10.1 Assn. filed with FCC in answer to a peti- Passenger Car Registrations 4,116,934 10.2 tion from WJLD Bessemer, Ala., which asked the FCC to rescind a grant of the WILD call letters to SCRANTON REQUEST WTNB [BT, Jan. 28]. FCC Examiner Would Deny WTNB and WJLD are 12 miles apart and in the same metropolitan APPLICATION of the Scranton area. After WJLD heard that its Radio Co. for GREAT VOICE of a new station on 1400 neighbor was going to use a new kc with 250 w fulltime at Scranton, call -WILD-when WTNB moves Pa., was proposed to be denied in an to 860 kc, it requested the initial station's the GREAT LAKES decision released fortnight president to chose another call. ago by FCC Hearing Examiner. When he refused, WJLD filed the Hugh B. Hutchison. The 1400 kc petition with the FCC on the CBS RADIO frequency is now used by WARM, NETWORK grounds that the similarity of the same city, which soon is moving to calls would be confusing to listen- 590 kc. ers. In his proposed decision, Exam- WTNB said the two calls will be 50,000 WATTS iner Hutchison CLEAR CHANNEL found that engin- far apart on the dial (860 kc and eering rules-which require a sta- 1400 kc), and that there are lots of WJR DETROIT, tion's THE GOODWILL STATION interference free contour cov- cities with stations that have simi- er 90% of a metropolitan area - lar call letters. It cited Oklahoma Radio- America's Greatest Advertising Medium would not be met. The proposed City, with its KTOK and KTOW, Remesented Nationally by Edward Petry 6 Company station could cover only 43.5% of San Francisco's KCBS FREE and KJBS. WJR Eastern Soles Office: 665 Fifth Avenuq New York that area SPEECH at night, the examiner Los Angeles' KFAC and KLAC, MIKE said. and Toledo's WTOL and WTOD. Page February 11, 1952 BROADCASTING Telecasting COVERAGE NCCJ AWARDS ALONE ISN'T ENOUGH Radio -TV Winners Announced WINNERS of the National Confer- ence of Christians and Jews' radio and television awards for "out- standing contributions during the past year to mutual understanding and respect" among religious, ra- cial and national groups were an- nounced last Wednesday by Dr. Everett R. Clinchy, conference president. The winners: Radio network series -"Life With Luigi" and CBS Radio, which carries FIRST copy of WLAC Nashville's the series. new illustrated booklet, in the Pub- Television network Series - "Paul lic Interest, is presented to Gov. Whiteman TV Teen Club" and ABC - Gordon Browning (r) of Tennessee by TV, which carries it. F. C. Sowell, station's general man- Radio network single program - ager. Volume is fourth in series and "Should More People Read the Bi- recalls WLAC public interest ac- ble?" and Mutual, which presented it. tivities in 1951. The 50 -page booklet Television network single program also pays tribute to long- standing -"The Lottery" and NBC radio, WLAC advertisers. which presented the program on "Fireside Theatre." Individual radio -TV personality- Ted Mack of "The Original Amateur ANN SOTHERN Hoar" (on ABC radio and NBC -TV). CBS Negotiating Individual television personality - Nancy Craig, ABC -TV personality. ALTHOUGH Ann Sothern, film Individual radio stations -KNBC and stage actress, reportedly is San Francisco, for consistent broad- holding out for a capital gains casting of programs dealing. with agreement, negotiations are under human relations, and KOIN Portland, way whereby she would be put Ore., for a program, "Who Killed Dr. under exclusive long -term CBS Ra- Drew ?," telling the story of the Ne- dio and Television contract. Con- There's no need to gro scientist who pioneered in blood tract would be similar to one ne- bump your head against plasma research. gotiated with Ginger Rogers some Individual television station - months ago. sales resistance in the WAAM (TV) Baltimore for day -in, Atlanta market with day -out compaigning for brotherhood. CBS and Cass Daley, come- dienne, worked out a long -term Presentations Next Week contract this past week committing WGST on hand to deliver the coverage and Dr. Clinchy said the winners will her exclusively to the network for receive their awards during Broth- radio and TV. Contract was ne- audience you need to make the cash register erhood Week, Feb. 17 -24, except in gotiated by Hubbell Robinson Jr. and Harry Ackerman, CBS -TV the case of the Paul Whiteman TV ring. WGST's of the top Teen Club, which received its vice presidents in charge of net- offering ABC shows award in Detroit last Wednesday. work programming, with William Morris Agency representing the plus high -rated local programs Radio and TV networks, stations comedienne. plus top draw- and writers were commended gen- With Phil Harris' current con- erally by Dr. Clinchy for increasing er merchandising use of ideas and materials that tract expiring at season's end, support keeps your sales contribute to improved group rela- NBC is negotiating for his con- tions. tinued services on a long -term ex- clusive basis. Besides radio, deal bar swinging on top. Let us make your prod- would include TV guest appear- Awards to RCA ances for his first year. uct a feature attraction -simply contact Joan Davis, comedienne having TWO AWARDS were presented been signed by NBC -TV, a situa- RCA Victor last week by leading tion comedy series will be built WGST or our national reps for topflight American Red Cross and Defense around her. Lyn Murray has been Dept. officials for outstanding con - signed as musical director for the billing. ributions made last year to the pilot film that will be made. Nor- blood donor program by employes man McLeod, one of the top motion of the firm's Camden plant and picture comedy directors is being offices. Awards were accepted by negotiated to direct as well as story lines for E. Dorsey Foster, vice president write the series. and director of planning for RCA . Victor. "Industry of the Year Award," signed by President Tru- Salutes Eddie Cantor man and E. Roland Harriman, na- "THIS little dynamo of energy tional Red Cross chairman, was bottled up in the human container presented by Maj. Gen. David so well known throughout the world N. W. Grant, M.D., USA (ret.), di- as Eddie Cantor" was the way Rep. rector of the nation -wide Red Cross John D. Dingell (R- Mich.) referred blood program. Guest speaker was to the radio and television come- Brig. Gen. A. Robert Ginsburgh, dian on his 60th birthday celebra- REP. to Defense Secre- NATIONAL special assistant tion held a fortnight ago. The tary Robert A. Lovett. Gen. Gins - JOHN BLAIR Congressman's were : burgh presented a plaque honoring remarks IN SOUTH EAST printed in the Jan. 31 Congres- the company for its efforts on be- CHAS C. COLEMAN half of the blood program. sional Record. BROADCASTING Telecasting February 77, 1952 Page 45 Change Dates -Gamble Speaks at Note in Passing NAEA": EDI OR: The article is correct, but I think As I leave this spot, I . . . it gives an unfair impression. want to thank you for what . open mike Putting it in the third paragraph BROADCASTING TELECASTING has where it is, and as it is, makes it done to try to help make Ameri- look as if Gamble made the recom- cans ealize the tremendous job to mendations that newspapers use be d on the psychological front television's "weaknesses" to regain and e great efforts that are go- Radio has done a terrific job for retail druggists. Our only aim is lineage lost to the broadcast me- radio stations ing i D to it. I know you will con- us. As a matter of fact, we are now to find productive dium. It takes very careful read- tinue to give your help, support using nothing but radio. We love throughout the country without ing, indeed, to see that that ties in and dvice on this front, and I it and have spent many thousands spending a fortune which our client with paragraph 10 and was said by know my successors will greatly of dollars. does not have. Mr. Cochrane. appr:ciate it. Unfortunately, last summer we Can you blame us? I am afraid it is going to lose me Edward W. Barrett bought time on a large, expensive George F. Anderson some friends in the broadcasting Asst. Secretary of State station with absolutely no results Radio Sales & Adv. Agency business which I am loath to have Washington, D. C. or cooperation. Our client decided Topeka, Kan. happen. But I don't know that such ex- anything it was impossible to run [EDITOR'S NOTE: Despite Mr. Ander- there is that can be done pensive tests to find out the sta- son's one unfortunate experience, most about it now except, perhaps, to tions which could produce results; of the really productive stations in the take special precautions to prevent For ver Amber U. S. reject Pls. His system of finding hence, the 100% PI. From it we productive ones strikes us as a poor this sort of thing from occurring EDI OR: have found several productive sta- substitute for discriminating timebuy- again. Do you agree? ing. ] W: were very interested in your tions which, of course, we will stay * Frederic R. Gamble sto in the Jan. 21 issue regard - with on and on . . . President ing o r PI offer for Amber Liquid. We just wanted you to know that Who Said That? American Assn. of Advertis- W. are in our fourth year of this is not a flash -in- the -pan on EDITOR: ing Agencies buyi g straight time on WIBW just another PI mail order offer. New York on page 28 of [Top ka, Kan.] and also have Twenty - five wholesalers stock Re your article [EDITOR'S NOTE: BT had no inten- boug t time on six other stations. Amber Liquid and thousands of your Jan. 28 issue headed "Rate tion of putting the words of Thomas J. Cochrane, advertising director of the New York News, in Mr. Gamble's mouth, regrets any confusion that re- sulted from the construction of the story]. * * Comparisons Are Odious EDITOR: May I comment on two articles which have appeared in BROADCAST- ING TELECASTING since you pub- WE START 'EM YOUNG lished (Dec. 17, 1951) the excellent summary of parts I and II of my Jimmy here is one of a huge new gen- report to C. E. Hooper on com- eration of boys and girls who will grow parison of ratings. up into 100% loyal WIBW listeners be- In the Dec. 24, 1951, issue of cause we'll be helping Jimmy all the rest BROADCASTING TELECASTING, there of his life. appeared "Correlations," a report of Dr. Roslow's "answer" to my We start helping Jimmy during his report to Hooper. This "answer" school days and carry on through his 4 -H was clearly and obviously penned Club and Future Farmer activities. The before Dr. Roslow read the report. time soon comes when Jimmy -like his It contained a hysterical charge parents and grandparents- depends on that I had used "a cute psycholog- WIBW for weather, markets, news of new ical trick" with the correlation developments, and advanced farming technique. This charge I do not practices. take lightly. I assumed that Dr. Roslow would WIBW's state -wide preference among read my report subsequently and the present buying generation* gives you publish a retraction. None has ap- IMMEDIATE RESULTS and lays a solid peared so I would like to take this foundation for future sales. opportunity to correct an impres- sion he may have made. The facts are these: I correlated the whole range of coincidental and roster ratings and found them fairly high. Dr. Roslow's state- ment that I did not do this is a sheer fabrication. Because of the peculiarities I found in the distri- bution of the ratings plotted on what is sometimes called a scatter - *Kansas Radio Audience, 1951 gram, it became obvious that sepa- rate correlations on three parts of the scattergram might be made to NEBR. IA . great advantage. Dr. Roslow seems 4._. .. to be contending that I had no right KANS. i to make correlations which Mo, C re- vealed existing differences. It is Serving and Selling B ; OKLA. AR s axiomatic in science that break- "THE MAGIC CIRCLE" RADIO downs may show facts hidden in Rep.: Capper Publications, hic. BEN LUDY, Geni Mgr. WIBW KCKN TOPEKA, nANSAS2 the analyzed total. Dr. Roslow is also reported in this article as taking exception to my use of the term "quota sample"

Page 46 February 11, 1952 BROADCASTING Telecasting in connection with his roster. Both bers of the Test Survey Committee. the past couple of months. effort, by NARTB, to get the in this article and in his Pulse re- May I suggest that the funds which As we follow the trend in radio, FCC to amend the rule so that ports, Dr. Roslow states that he might have been used in the San with Class A time turning into other than men with first class li- uses a "probability sampling -clus- Francisco study be used for an ex- Class C time and vice versa, plus cense could be employed, NARTB ter design." I feel sure that in periment designed to test my hy- the impact of television, we believe pointed to a shortage of operators. stating he uses "probability sam- pothesis 6: That the roster may that this kind of service to the However, there was not at that pling- cluster design," Dr. Roslow produce confusion in the minds of industry is mighty valuable. time, nor is there at this time, a has no intention of leading the respondents which results in in- Mal Hansen shortage of first class operators. uninitiated to believe that his flation of roster ratings for low Farm Service Director There is a shortage of men who roster ratings are based on a prob- rating programs and deflation for WOW -AM -TV Omaha will work for the starvation wages ability sample of homes. However, those of high rating programs. s * * being offered by these same sta- without some clarification of the I have consulted Mr. Hooper on tions who cry "shortage." . . . meaning of the phrase "probability this matter and he is willing to Will Dis- employ 60% George E. Webb design," sampling -cluster readers bear his share of the cost. Since EDITOR: Greenville, N. C. of the article and of his reports Mr. is so deeply interested * s Breyer Your article in the Feb. 4 issue may be mildly confused. in this subject, perhaps he, too, of BROADCASTING TELECASTING by What Dr. Roslow says when he will contribute a third. Labor Troubled uses this phrase is that he has William C. Grove was read here Matthew N. Chappell with great interest. Your descrip- EDITOR: drawn up a group of areas into Head of Dept. of Psychology seven years I have which he sends his tion of Mr. Grove as a man of For the past interviewers Hofatra College thrilled to the excellency of report- and that he had chosen these areas ingenuity, however, is hardly com- Hempstead, L. I., N. Y. ing achieved by BROADCASTING using the probability theory. Such plete. * * TELECASTING magazine; therefore a method of selecting areas in Mr. Grove and the NARTB, if successful, will put 60% of the I was shocked at your false report which to collect interviewa has no Back to the Farm of the current WBIG [Greensboro, bearing on my statement that he licensed first class operators out of EDITOR: jobs. This is just another move to N. C.] labor dispute.,.. . employs a "quota" sample. I used of the to Those of us in farm radio ap- enable the broadcasters to get out In your report WBIG the term indicate the kind of 38 issue of sample where the interviewer gets preciate the stress that you have cheaper. strike on page in the a certain number of interviews, put on farm broadcasting within In the previously successful (Continued on page 48) makes no call -backs of homes where no one is found at home on @ w 9e...."ThC19('-o ThC..%,9e/hC mC 9c+"."3C" the first visit and throws out of the sample all dwelling units in which no one is home. So long as Dr. Roslow does not try to crawl under the blanket of samples of known probability, I Another Station in won't argue about the name he gives his alleged sampling pro- cedure. The second item on which I wish to comment is the two -page adver- tisement which appeared in the Jan. 14, 1952 issue of BROADCAST- ING TELECASTING signed by Stan- ley G. Breyer of radio station P) KJBS. I object to this advertise- ment for the following reasons: 1. My "great capacity and in- tegrity" cannot be established by advertising, nor do they require W sl 111. AM far .MMIMENEM such support. r.a11gi.m sa=.sii - 2. The advertisement 1 11111111ür: states, i1iIIIMIr1I IW IMMINIIEIRS,111/all among other things, that I demon- \NUL MIllailIMINr/1I AIII strate that the big reason for dif- IN all I1 ferences between roster and coin- cidental ratings is confusion caused To provide enjoyable by presenting in the roster many the music names of programs not heard by the respondent. I did not demon- strate this. Rather I developed .iAM11L7 T l./ >m1,117 1:N>tAI ITW,ff, such an hypothesis. To demon- I l.. \1111110=111111RIAfWP strate that the hypothesis is true w1iiiiil /...I.m..[ofiiAL/II''I11 or false requires certain experi- ments which I also outlined in the throughout the day that many people report. prefer over 3. There appeared at the bottom of the advertisement, the names of all the members of the Test Sur- rME 711MMI=1DM i11.Mr s7riMi LEV >r 11i7111W vey Committee. This may have ia\lIMINIMINIMMrs 1MIMitM =m1I/" omolammilm confused some readers. I should \1rAmosMINMI NW_ f// like to make it clear in that case IIIaL!iiVI that I had no knowledge of this advertisement until after it ap- other types of radio and television entertainment. peared in your magazine. In closing may I suggest that in- stead of a trial -by -press of how I was appointed to the Test Survey Committee and defenses of my re- port by advertising, we follow the suggestions made in the report and do some experiments. Roslow and Hooper both com- mitted themselves at one time to THE "GOOD MUSIC" STATION a research test in the San Fran- TO cisco area. I objected to that test 1480 K.- SUNRISE SUNSET-1000W as inadequate, as did other mem- n:G\7vG)vG L7C -"LAI BROADCASTING Telecasting February 11, .1952 Page 47 strike potential, contrary to the regional bulletin. Open Mike WBIG report. Also it should be What the editor didn't know was (Continued from page 47) clear that no agreement about any that back at the studios everyone wage increase ever was reached, was pulling their hair watching Jan. S BROADCASTING TELECAST- employes have not been raised one equally contrary to the WBIG re- their story come in over the UP ING stated that NABET struck penny since 1945. port.... wire. They were unable to do any- "wi out warning." This state - The WBIG dispute developed Frank M. Lokey Jr. thing about it. A burned out con- men is false. NABET notified when Mr. [Mortimer H.] Freeman Announcer -Disc Jockey denser in the transmitter had put ma gement 170 days ago that it [Atlanta attorney representing the WBIG Greensboro, N. C. the station off the air for an hour was . repared to strike, but that no station] asked the announcers to and a half ... while every other strik was planned or contemplated assume the extra duties of a con- station in the area scooped WARA "at at time." And in compliance trol board operator, transmitter on its own story. Who invented with law, NABET issued a notice technician, evening receptionist, Burned Out, Burned Up condensers anyhow? and Con- to t Federal Mediation local news reporter, traffic man- EDITOR: Henry J. Ottmar cilia 'on Service and the North ager and copy writer -all opera- WARA Attleboro, Mass. Caro ina State Conciliation Service tions to be performed simultane- .On Friday afternoon, Jan. e in A gust 1951 that a serious dis- ously. Also the announcers were 26, WARA Attleboro, Mass., had pute existed. Such notice author- ordered to handle the recording a regional scoop in their hands ized the union to strike 60 days and control board operations and but couldn't get rid of it. Minutes Brotherly Love ther =:!ter if the dispute had not announce while recording two pro- after a $3,500 holdup, the story EDITOR: been settled. We negotiated 150 grams for future programming was reported as an initial bulletin, This is the first time I have died days before striking. and running one program live -all but it right there. written a fan letter to BROADCAST- B T reported . . . that "sub- operations to be performed by one The news editor went to the ING TELECASTING because of an stan al agreement had been announcer at the same instant. scene of the holdup and sent back advertisement. It is a very encour- reac ed on increases." This state - Such an operation began driv- a blow by blow report of the police aging sign to us FM -only broad- men is false. No idea even re- ing us stark, raving mad... . chase of the gunmen. He reported casters to see an AM station buy sem ing an agreement has been These are facts which prove that also to the UP wire in Boston a full page ad [BT, Jan. 28, page reac ed. Wages for most of the NABET issued ample notice of a which immediately sent it out as a 3] for the purpose of telling the virtues of their FM affiliate. \\.m.\1\ I would like to congratulate \\\\ WSGN and WSGN -FM in Birm- ingham for recognizing the value of their duplicating FM station. Those of us only in FM have some wonderful audience response and sales success stories, too, but an FM success story always sounds a little bit more impressive com- ing from an AM station. Edward A. Wheeler President WEAW (FM) Evanston, Ill.

Required Reading EDITOR: In the rush of winter quarter duties, I have neglected to tell you t.` how much I appreciated ... the Nov. 19 article, "How To Stay THIS RICH MAR Out of Jail." This article has been most help- Radio delivers MORE sets -in -use in the South ful in my Laws of Communication class which I teach here at the U. Bend market than before TV! . Hooper Ser- of Georgia... . veys for Oct. -Nov. 1951 compared with Oct: flue Butler Associate Professor Nov. 1945 prove it. Morning up 6.8, afternoon Henry W. Grady is School of Journalism up 8.0 and evening up 4.4. Television still U. of Georgia insignificant here because no consistently sat- isfactory TV signal reaches South Bend. Don't 'Tain't Funny sell this rich market short. Wrap it up with EDITOR: WSBT radio. Radio is not on its last legs by a long shot, that's for sure. Then why do so many radio "luminaries" 30 Years on the Air -and their writers- insist on bit- ing the mike that feeds them? I refer to remarks such as "Our guest star next week will be Miss Superhet Decibel, if radio lasts that long." Crosby, Hope, Marx and others have been guilty. If people hear such "jokes" often enough, they soon stop laughing and start believing. If entertainers persist in such prattle, they're likely to talk themselves right out of a 5000 WATTS 960 KC CBS .. job....Don Anderson Special Program Writer N . R A Y M E R C O M P A N Y N A T I O N A L R E P R E S E N T I P U L A T V E WOI -AM-FM Ames, Iowa Page 48 February 11, 1452 BROADCASTING Telecasting how "consumer markets"

THE MARKET can help you sell DATA BOOK more national OF THE YEAR advertising

this is the place your prospects look when they want facts about your market. Here's how advertisers USE The facts about your market are in CONSUMER MARKETS. it. Every day, all year 'round, they help busy men make im- Owner of Advertising Agency Service: "We portant market and media decisions- always start with CONSUMER MARKETS; and most Advertising managers with campaigns to make out, or of our work is analyzing markets and organiz- revise. ing marketing plans which, to us, means de- Account executives drafting original proposals ... or de- tailing management of sales, sales promotion fending recommendations. and distribution." Research directors making comparative market studies. Research Manager: "A great deal of infor- Media directors with lists to plan and prepare. mation packed into one place, ready to use, and a good map right there to with Sales managers with market development plans to work go it" out. Assistant Director of Research: "We are constantly developing new yardsticks of meas- The data in CONSUMER MARKETS tell what your market is. uring sales and performance and advertising Population. Retail sales. Income. performance. CONSUMER MARKETS helps in what To connect these facts with your station, you can take we call market diagnosis." space next to your market data to talk coverage ... to show Agency Vice President: "A magnificent col- how your station serves the trading area, why it does a job lection of data to gladden the heart of any in its market. researcher interested in gathering market facts. CONSUMER MARKETS users call these advertisements Your data and maps most helpful." Service -Ads, when they serve the ultimate aim of the users Assistant Research Director: "We tend to go -which is to pick the stations that best cover the people who first to the data book that has the more com- can buy their products. prehensive data, and we find that CONSUMER Your market story is already in CONSUMER MARKETS. MARKETS does, in fact, supply the most complete Isn't that the natural place for your coverage story, too? data." More than 450 station managers and publishers placed Service -Ads in the 1951 -52 edition. an important fact - CONSUMER MARKETS is used almost continuously by men seeking market informa- consumer markets tion ... but it is never used without an underlying The comprehensive single source of purpose -the purpose of finding the best way to reach authoritative market data the right people in the markets selected. PUBLISHED BY STANDARD RATE DATA SERVICE. INC. WALTER E. BOTTNOF, PUBLISHER Your Service -Ad can serve the CONSUMER MARKETS 1740 Ridge Avenue, Evanston, Illinois user by helping him see how your audience represents New York Chicago Los Angeles the people he wants in your locality. This is truly point - of- purchase advertising.

BROADCASTING Telecasting February 11, 1952 Page 49 t Here are a few of the many fine

ST. LOUIS, MO. NEW ORLEANS. LA. WiteX eAyf CEDAR IA KNOXVILLE.

LILI

*k HE 9NrCOMMUNISM! 1dr * 'For nine agonizing years 'MATT CVETIC listened in on the communist top secrets and pipelined them to the F.B.I.!

Page 50 February 11, 1952 BROADCASTING Telecasting .tations airing THE MOST PROVOCATIVE PROGRAM ON THE AIR TODAY! r t ( fHARTFORD. 4 CONN. ,'fa,INDIANAPOLIS. IND. iMEMPHIS. TENN. PORTLAND.1 ORE. (2TULSA. OKLA. Y rWel(tIC zrC Ae- , A/V, LA., AMARILLO. TEX. MADISON. WIS. S H REVEPOR T. L A . 0),BANGOR. ME. BATO ROUGE.

1

ILAS A CO MO NIST

hded D }-{e \e°' e°ch p°e

hls flfef R TH E i S EACH HAIF_Hou COMPLETE A Starring EPISODR DANA ANDREWS who `/I/ESthis dynamic role!

WRITE, WIRE OR PHONE FOR LIST OF

IN THIS DRIVE!

HAVE STATIONS HAD OPPORTUNITY TO RENDER SUCH PATRIOTIC SERVICE!

AUTHORITATIVE' POWERFUL' COMPELLING'

BROADCASTING Telecasting February 11, 1952 Page 51 Intoxicated by Politics MOST BUSINESS men, including broadcast- editorial ers, appear to be oblivious of the cruel fact it- our respects to: 4 that their very business freedom is on the line in Congress. The vehicle is the Johnson -Case Bill (S 2444) TV's 'A -Day' to prohibit the advertising of hard liquor on TH TV traffic in Washington these days is the air. Because the substance of the bill is terri c. The FCC is the focal point, via the so narrow, hitting only distilled beverages lawy rs and engineers plying in the legitimate and only advertising on the air at that, it is TV rade. Then there are the politicians and being given but fleeting attention. a sp 'nkling of influence peddlers dealing in There is even ominous caution from the TV lue -sky, of which there is an excess. trade association areas. Either they do not recognize the lethal charge behind this loaded A this is only the beginning. The attrac- bill, or they are unwilling to risk the ire of tion s A-Day -that momentous occasion when its authors at this stage. the CC hands down its "final" allocations. There's apathy and inertia in the ranks of Unv iled will be the new mosaic of TV assign - broadcasters, who may seem to think that men 00 VHF and 1350 UHF station lo- it's the same old story of the blue -nosers in cales probably more than less -to provide a quest of a will -o'- the -wisp. "tru nation -wide competitive service." We wish that were so. The stark truth is T se making the Washington pilgrimages that American broadcasting is confronted to- are eekers of information. They hunger for day with the most dangerous legislative assault the nest morsel. upon its sanctity in many years. And all other PAUL DOBIN T . . pilgrims are a mixture. There are many media as well as many advertisers are di- broa casters, who regard TV as a must in rectly in line for similar treatment. ANYONE There are many educators, sniff- IF is to be considered the architect their future. The reasons for alarm are several. First, this of the nation -wide TV allocation system ing : ound the fringes for their coveted "reser- is an election year. Whether Republican or with little more soon to be announced, it is Paul Dobin, chief vati s" and most of them Democrat, the politician thinks in terms of of the Rules and Standards Division of the than the urge and a prayer to back them up. the vote next November. Second, the drys are FCC's Broadcast Bureau. Ther are newcomers by the score, who want organized. They are swarming over the Capi- in o the TV "bonanza " -business men, oil tol ringing doorbells, filing petitions, threaten- An ordinary man might buckle under the tyc. s, advertisers, agency men, publishers ing, cajoling, entreating. Third, the opposition combined weight of Mr. Dobin's title and the and, s always, the inevitable promoters. hasn't even gotten off the ground. monstrous paper work entailed in preparing the allocations plan, but Mr. Dobin, who weighs Th engineers and lawyers are operating Any informed observer, who knows the 230 pounds and is 6 feet, 11,4 inches tall, walks on scale reminiscent of the post World political ropes, will tell you that there are easily beneath his burdens. wanted to barge War II era, when everybody ample votes on the Senate Interstate & For- During into M and FM and almost everybody did, eign Commerce Committee to report the John - the height of last fall's "paper" TV to th chagrin of many. The practitioners are son-Case Bill favorably, as things stand today. allocations hearing -when legal briefs were prep ring applications in anticipation of the The drys have served notice that this is only flooding into the FCC -the hulking Mr. Dobin was seen one in thaw and of the 60 to 90 day "waiting period" the beginning. They want to ban all alcoholic evening the halls of the New Post Office Bldg. (where the FCC has its duri : which applications can be filed in con - beverage advertising from all media. More offices). He was on his home, sona ce with the new allocations. than that, they want to ban all alcoholic way carrying beverages. In a word -prohibition. a bulging brief case and an armful of bright - Th FCC is doing its utmost to plug up jacketed mystery novels. ever legalistic hole-even to the extent of One has but to read the testimony before g separate "decisions" to cover each of the Johnson committee to get the drift. It is Two of his colleagues saw him encumbered writi this way. One turned to the other. the ome 1,600 pleadings filed in these pro - directed almost entirely against beer, since li- digio s proceedings. The Commission is turn- quor advertising is non -existent. "There goes Dobin," he said, "with a case ing eaf ears to all entreaties, political or If the battle is lost in committee, the drys full of TV papers. And, after he's through othe ''se. will be well on their way toward winning the with those, he'll probably sit up half the night reading those books." Th members of the FCC know this job is war. Less than two years ago, a vastly stronger frau ht with more potential controversy than bill -to ban all alcoholic advertising in all me- For weeks now, Mr. Dobin and his staff of anyt ing they have ever tackled. It could make dia -was defeated in committee by the narrow- lawyers- engineers -accountants have been work- the e for fight look like a side show. Literally est of margins, seven votes to six. ing nights and weekends, pushing to get the billio s in public investment in receivers and Here the approach is to single out radio and Sixth, and final, TV report out - before in tr namitting plants are involved. TV as the easy marks and to ban liquor from March 1. A- ay is just the first phase. It covers the the air only. The strategy is about as opaque He's been driving himself. And, he's been allocations pattern and the rules of the game. as a plate glass window. driving his men. In th competitive hearings there will arise the If the reformers succeed, Congress then That's bound to make him, if not disliked, vexa ions issues of public policy. Are motion would be in the position of picking the pockets not exactly loved. pictu e owners qualified in the light of past of broadcasters to the tune of an estimated $25 And, because he's the kind of a guy he is, anti- st litigation? What about the news - million. But that's a bagatelle as against the he doesn't give a hoot. It's the job that counts. pape applicant against the non -newspaper hundreds of millions that would be lost to In his brief 34 years -he'll reach that age (the CC already is on record in favor of the other media when the ban is extended. And if Feb. 20 -it has always been the job that non- ewspaper, all other things equal)? How the prohibitionists should achieve their ulti- counted. mate goal, abou the newcomer? The absentee? The in- Uncle Sam's exchequer would be robbed of billions in Scholastically, he rang the bell when he of television? Can taxes and state treasuries terre ated question theatre would suffer in ratio. attended the only public preparatory school appli nts in the same community owning in the U. S.- Townsend Harris High School comp -ting radio stations merge their TV in- A frontal attack at this late date and in an in New York City. In scholastic circles, Town- teresis without committing duopoly? election year appears to be the only way to send Harris (which is no longer in existence) convince the Senate Committee that it is play- What the FCC has before it, aside from the was considered the equivalent of such top level ing with dynamite. A prosaic presentation on secondary schools as Boston Latin, for example. tech cal task, is the molding of a national the merits can't possibly lick the drys. In 1938, Mr. Dobin got his B.A. from New polic for TV. Realizing the magnitude of the Every broadcaster, publisher, advertiser task, it is asking for additional money from York's City College and in 1941 his law and agency should exert every effort to defeat degree from Harvard Law School. He was an a ways economy -bent Congress. We have the discriminatory Johnson-Case Bill in com- consi ntly questioned the need for more money graduated from both cam laude. And Phi mittee. The demand must be for an open ballot Beta Kappa, of course. for t e FCC, holding that internal reorganiza- (no secret or sub -rosa vote) in committee. tion nd red At City College, he won honors in govern- cutting of tape could achieve If you are concerned about freedom of the need economies. This time, however, we are ment. At Harvard, he was note editor of the media of information, if you are interested in Harvard Law Review. dispo ed to agree it has a valid case. preserving free enterprise, if you value the It ould be sheer folly if large areas were In 1941, he was admitted to the New York future welfare of your own business, you will Bar. He was ready to begin as most young depri ed of desired service because of a mere call the Senator you know best NOW. And $200, 0 more for broadcast activities. you'll write, wire or button -hole all others. (Continued on page 84) Page 2 February 11, 1952 BROADCASTING Telecasting The Food Station in the Philadelphia Market!

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BROADCASTING Telecasting February 11, 1952 Page 53 NPA Issues Report MATERIALS On Project Actions RADIO -TV station and related projects valued at $13,103,721 and cover- ing 28 applications seeking building materials for the first quarter of 1952 were filed with NPA through mid-December last year. Of the 28 applications, five were approved, five were ruled exempt from NPA control and 18 others * were denied, according to the agen- the project or "minor capital addi- cy's first official compilation of tions," two tons of carbon steel construction action released last and 200 pounds of copper may be Friday. obtained on priority. The $13 million -plus figure con- The NPA compilation listed firmed unofficial estimates re- radio and TV projects in the social ported in previous issues of BaoAD- and recreational building category. CASTING TELECASTING in which The five approved cases involved the grants and denials were listed estimated construction cost of $9,- [BT, Jan. 28; Dec. 24, 1951]. 961,805; five exempt, $172,500, and Community TV antenna projects the 18 denials, $2,969,416. were included. (Also see separate story page 41.) In the 28 radio-TV applications filed, requirements called for 4,216 The breakdown noted that '77.4% tons of carbon steel and 1,954 tons of all construction bids were denied of structural steel, used in broad- for the first quarter compared to cast towers. Total copper sought 63% for the last quarter of 1951. amounted to 80,780 pounds. Other At the same time NPA authorities allotment figures for radio-TV: said that broadcasters and other Five approvals -Total carbon steel, firms receiving allotments in this 3,522 tons including structural, 1.849; quarter would be given sufficient copper, 26,500 pounds. materials to complete projects Eighteen denials -Total carbon steel, 694 tons including structural, 105 tons; already underway, provided copper, copper, 54,280; aluminum (rejected), aluminum and steel are available 3,600 pounds. after fulfilment of military needs. Copper category was broken down into brass mill, wire mill and foundry The new Allotments now are being made products. Overall, the Construction on project rather Controls Division allotted 26,283 tons than quarterly of carbon steel, including 7,522 tons of ALTEC 220A use basis. Thus, when a broadcaster structural, and 1,078,282 pounds of indicates his requirements for each copper. quarter, he will be given advance There were other developments quotas for succeeding periods, with last week on the materials front This n w portable mixer has been designed delivery in that quarter for which involving applications by radio -TV Broadcast Quality allotment is made. set manufacturers for controlled spec if i ally to fulfill all the requirements and materials. NPA said it would mail * Hardship Only Exception out CMP-4B forms for use during desire for the ideal broadcast mixer for field In other instances, where con- the third quarter of 1952. Manu- Low Cost struction, remodeling or altera- facturers may file for materials to use. nderfully compact (no larger than a tion requiring NPA approval had make radio -TV receivers, trans- * not started and was not "either mitters and other broadcast equip- portab radio) the 220A has four microphone directly or indirectly involved in ment with the office from which Compact the defense effort," authorization they obtained second - quarter pream . lifier mixer channels, a master volume (23"x12 "x6") was withheld. Sole exceptions were quotas. hardship cases where a facility Like broadcasters, manufac- control and a large illuminated VU meter. The * had been destroyed by fire, flood turers also may self- authorize or Light Weight other disaster. limited quantities of steel, copper black I ggage case has provision for the stor- Despite this factor of construc- and aluminum. Firms have been (less than 27 lbs.) tion not yet commenced, early slow to take advantage of this age of headphones and cables and a rack for recipients of TV station grants, provision, however, for two major once FCC lifts the freeze this reasons: (1) The small amounts a corn lete set of spare tubes. No other port- AC or DC year, are expected to face no dif- which they could order and (2) ficulty in starting construction or the production -inventory situation be operated from battery able m er incorporates all the features of the (can supply) obtaining equipment preparatory in the receiver industry. * to going on the air [BT, Feb. 4]. Manufacturers are not permitted ALTEC 20A, yet no other portable mixer gives Of particular significance in the to receive more than their respec- Output impedances of NPA breakdown is the observa- tive average quarterly use during as mu h for the money as the 220A. ALTEC 150 or 600 ohms tion that no aluminum was 1950 to take advantage of self - allocated in the approved quotas. authorization procedures, or if they (switch controlled) Many of the 28 applications re- do not compute on the 1950 basis, quested this metal. are limited still further on ma- The official construction break- terials. down for January -April is based Forms must be filed not later on applications submitted to NPA's than March 1, NPA emphasized. Construction Controls Division, which retains jurisdiction over radio and television cases as a housekeeping measure. Broadcast- New Coastal Studios ing is lumped with commercial, religious, entertainment and com- COASTAL RECORDING Co., New 1 munity fields, though the industry York, has rebuilt its studios and actually is classified as industrial. control room, designed expressly 111E This entitles broadcasters to for use of advertising agencies and LANS/NC COAOOAA7/ON write their own orders for smaller radio producers. An independent quantities of materials-25 tons work bench and "talk back" for of steel, 2,000 pounds of copper directors and their staff has been and 1,000 pounds of aluminum in established plus 9356 Santa Monica Blvd., Beverly Hills, Calif. additional accous- any one quarter. In cases involv- tical treatment. Arthur Shaer is 161 Sixth Avenue, New York 13. New York ing lack of a component to complete managing director of the company. Page 54 February 11, 1952 BROADCASTING Telecasting HERE'S A front office

SAMPLE AMON CARTER Jr. elected president of Carter Publications Inc., Fort SCRIPT: Worth, owner of WBAP- AM -FM -TV same city. He succeeds his wrote you a letter this week father, AMON CARTER Sr., who was elected chairman of the board about her $1 -a-script service that and continues as publisher of The Fort Worth Star- Telegram. gives the smart woman on your WOMAN BROADCASTER: staff spritely, exclusive copy to lure (local) WALTER DENNIS, radio -TV director of Allied Stores Corp., N. Y., to WJIM Lansing, Mich., as sales manager replacing ROGER UNDERHILL, sponsors, and keep them sold. sales manager for WJIM- AM -TV, who will devote full time to the tele- At a swish Washington dinner the other night, Senator James vision station in same capacity. E See sample script- Duff was asked: "If the Repub- licans lose in 1952, will THAT be BILL LARIMER, account executive, KECA Hollywood, promoted, to the end of the Republican Party ?" manager of national spot sales, ABC Hollywood. The Pennsylvania Republican (who is convinced General Eisenhower H -R REPRESENTATIVES Inc., N. Y., named by WOR -AM -TV same will be both NOMINATED and city to represent the two outlets on the West Coast. HAROLD LIND- ELECTED) answered . with Holly-wood AAS a grin . "No, but it's the last LEY and JAMES ALSPAUGH of H -R Reps.' and San Fran- Jc,,,\c*t°4°' call for dinner." cisco offices, respectively, will act as representatives. Three other Senators had a lot gives your radio station a to say at that same dinner. RICHARD R. LEVY, sales staff, KXL Portland, Ore., to KEX same city noted Washington news correspond- as account The Republican Senator from executive. ent of your very own dubbed Maine, Owen Brewster, a "Taft ... "the Duchess" by TIME, Inc. man," said: "I don't think Eisen- KENNETH COOPER, WDRC Hartford, Conn., to WORC Worcester, hower is qualified to be a good Mass., as commercial manager. more I think President any than E See sample script- Senator Taft would make a good Chief of Staff." WARREN STOUT, sales manager, KSEK Pittsburg, Kan., appointed A Democratic Senator from Con- sales manager at KRES St. Joseph, Mo. CHUCK QUILLIAN, KHMO / Hannibal, Mo., to necticut .. Brien McMahon . . . KRES sales staff. was asked: "Is 20 years too long for one political party to stay in ROBERT J. RICH, commercial manager, WREX Duluth, Minn., named \4 05r- power ?" The answer came quickly general manager and W. H. LOUNSBERRY appointed assistant treasurer. THAT depends on whether you are 'in' or 'out'.... The Amer- N.,A- ican voters are like stockholders in NATIONAL TIME SALES, N. Y., appointed by WARL Arlington, Va., a corporation and if their Board of as station representative. writes BIG news for women - Directors is doing a good job, they Politics ... a million more eli- keep it . and, at least, before H. P. NESBITT, general manager and director of engineering, WNAV- making a change, they take a look AM-FM Annapolis, Md., has resigned. Future plans have not been gible women voters than men. at the awful alternative." announced. Taxes ... Family budget. Senator Paul Douglas of Illinois was put on the spot as a Democrat - Korea . her son. for- Eisenhower by the question: DON D. CAMPBELL, sales manager of WBRC -AM -TV Birmingham, "Do Generals make good Presi- Ala., resigns after 17 years with organization. Future plans were not Inflationon ... thrift at home. announced. dents ?" He said . "It depends writes the LITTLE news, too on the man. . . One of the big . . Anecdotes . . . about front problems in politics is getting dis- S. L. ADLER, account executive with WLW Cincinnati and former page personalities Duchess cordant elements to work together representative of Frederic W. Ziv Co., and WALTER C. NEWTON Jr., -(the and Eisenhower has proven himself account executive, WMGM New York, to WOR -TV New York as account calls 'em by their first names.) a genius at THAT." executives. s * * E See sample script- The French Foreign Minister ... FREE & PETERS, N. Y., appointed national representative for WIRE Robert Schuman ... can talk hu- Indianapolis, effective March 1. morously . . when he's not dis- cussing his famous Schuman Plan. A bachelor, he had an answer JOSEPH M. WEISENBERG to spot sales staff, ABC O &O radio stations. when someone in Washington dared ask : "Why aren't you married ?" DICK CARTER, Detroit TV disc jockey, named general manager of He said "When I was WAJL (FM) Flint, Mich. young I decided NOT to get mar- ried UNTIL I found the ideal DAVID GROSS, DuMont Network account executive, to CBS Television has sponsor -tested "The Duch- woman. Then I found her. Re- Film Sales, N. Y., in similar capacity. ess Series" in three markets and it's gretfully, however, she was looking for the ideal man!" called "a lot for a buck in ç min- DANIEL RUGGLES III, WCCM Lawrence, Mass., account representa- utes.' Send $2ç.00 for 2; daily more . .. tive, named commercial manager. JOHN O'LEARY will assume the scripts. (IF you write "The Duchess" - representative position. Esther Van Wagoner Tufty -for E See sample script- her five minute, five days, five dol- McINTOSH & INGLIS, consulting radio engineers, announce removal lars- weekly script service.) of their offices to the Wyatt Bldg., Washington. ERIK PAIGE, WCAV Norfolk, Va., announcer, transfers to sales force ESTHER VAN WAGONER TUFTY ESTHER VAN WAGONER TUFTY as account executive. NEWS BUREAU NEWS BUREAU NATIONAL PRESS BUILDING NATIONAL PRESS BUILDING RALPH GLAZER, assistant sales service manager, KNX Hollywood WASHINGTON 4, D. C. WASHINGTON 4, D. C. and Columbia Pacific Network, named manager replacing DICK JOL- LIFFE, who becomes account executive. NATIONAL 3335 NATIONAL 3335 Covering Washington 1934 Since ROBERT L. OWENS, commercial manager of KVOX Moorhead, Minn., 4 See sample script- (Continued on page 86) BROADCASTING Telecasting February 11, 1952 Page 55 WIP ROBINSON IH, program direc- WCFM (FM) CHANGES tor, KNUJ New Ulm, Minn., named Loeb Succeeds Bernstein to the Civic and Commerce Commit- tee on National Affairs. RE SI NATION of George A. Berns ein as general manager of ADDLEY VADEN, WHIO Dayton, Ohio, to WVSC Somerset, Pa., as WCF u (FM) Washington and ap- air - casters women's editor. pointo ent of Leon Loeb as his suc- cessor was announced last week. FRED CLARK, who portrays Harry Morton on CBS -TV George Burns and Ray ' ilson, of the sales and pro- Gracie Allen Show, assigned role ELIR MEYER, manager of oper- SANDY DAVIS, WICA in gram department of WGMS -AM- Ashtabula, Twentieth Century -Fox film, Dream FM Washington, was named ations, WFIL -TV Philadelphia, Ohio, to WHHH Warren, Ohio, as staff Boat. named WFIL program manager. announcer replacing JOHN FRITZ WCF commercial manager. JOE Mr. Bernstein, WCFM manager who moves to WFJM Youngston in CAMPBELL, announcer, WTON BILL KALAND, script editor, WNEW same capacity. Staunton, Va., joins WMAL -AM -TV since pril 1949, has accepted the New York, named manager of scripts Washington in similar capacity. post o assistant to the vice presi- and production. HERMAN ARBEIT, MEL LEEDS, music library staff, and dent nd general manager of Peo- script staff, becomes script editor. MURRAY CRUMMINS, continuity di- PEGGY SAMII, San Francisco Adver- ples 'roadcasting Corp., licensee rector, WARC Rochester, added to tising Checking Bureau, to KCBS San MEL MOSS, writer-producer of TV production Francisco accounting department. of W ' FD Worthington, Ohio, and station's staff. agency shows in Detroit, to WAJL PATRICIA MacINNIS, operations WOL Washington. He will con- (FM) Flint, Mich., as promotion man- LEE RICE, KWB Hutchinson, Kan., tinue o manage the Re- department, WJBK -TV Detroit, named WCFM ager and program director. to announcing staff of WIBW Topeka. station's cordin Corp., producer of long - director of promotion and PAT STEEL named advertising and JACK HARVEY, HOWARD BLAKE publicity. playin classical discs, which is and CARL GASS have promotion co- ordinator, NBC radio, been signed to SYLVIA DOBLE, CBS affilia d with the station. write CBS -TV Hollywood Al Pearce Television, Nest New York, and CLYDE L. CLEM ap- York, and ARTHUR C. STRINGER Mr. Loeb owns and manages pointed to supervise audience pro- and His Gang show. Sound Studios Inc., Washington. Jr., promotion and publicity manager, motion. ED JENKINS, KOEL Oelwein, Iowa WFMY -TV Greensboro, N. C., are to Walla e J. Campbell, president be married in June. of th Cooperative Broadcasting HARRIET CROUSE, MBS West Coast salesman, promoted to program direc- publicity director, on extended leave tor. DORIS RUBSAM added to the ED STEVENS, promotion director, Corp., licensee of WCFM, said that station's staff as head of the book- joint se of facilities and personnel of absence. WERE Cleveland, father of a girl, keeping department. Nancy, Jan. 22. by W t FM and Sound Studios Inc. FRANCES PILLSBURY, Stanford U. will p rmit WCFM to operate graduate, to KGO -TV San Francisco LARRY PICUS, disc jockey, WCCP GEORGE WANN, promotion director, at Savannah, named appro imately $1,000 less a month as assistant on Let's Look at Books Ga., promotion -pro- KOIN Portland, Ore., father of a boy, duction manager. Mark Edward, than i now does. program. Jan. 31. BUD SHERMAN, sports announcer, BOB IRVING, announcer -disc jockey, ARTHUR E. PATERSON Jr., director WBAP Fort Worth, certified a foot- WMAY Springfield, Ill., appointed of public affairs, WHLI Hempstead, NEW :TUDIOS for CBW Winnipeg ball official in the Southwest Foot- chief announcer at KRES St. Joseph, L. I., father of girl, Jan. 30. lanadian Broadcasting Corp. and ball Officials Assn. Mo. JIM GIBBONS, region 1 headquarters at Winnipeg sports director, are be ng prepared in a building at FRANK QUATTROCCHI, publicity LEE CARRAU, KGO -TV San Fran- WMAL -AM -TV Washington, father of Portag and Young Sts., recently staff of American Red Cross blood pro- cisco director -producer, to KTTV boy, Thomas Mills, his fifth child. purcha -ed by CBC. Present lease in gram, Los Angeles, and ACKLEY (TV) Los Angeles in same capacity. Manito.a Telephone Bldg. expires in (Jack) SCHUYLER, publicity staff of WALTER E. WOLAVER, advertising June 1 =53 and CBC then will move Trans World Airlines, New York, to manager, Gallaher Drug Co., Dayton, WSW! into it own Winnipeg building. NBC Hollywood in similar capacities. Ohio, to WHIO -AM -TV same city, as merchandising director and supervisor JERRY FREDERICKSON, KING of commercial continuity. Seattle, to WHHH Warren, Ohio, as night news editor. MACK THOMAS, announcer, CKFH a million Toronto, to CKEY Toronto in same STAN RONALD, news editor, WLPM dollars worth of talent for capacity. Suffolk, Va., to KOEL Oelwein, Iowa, in same capacity. $40 to $57.50 a month JANE STANFIELD, star of WMPS Memphis Coffee With Jane, awarded JOHN R. FAHEY, KGA Spokane, based on advertising rates certificate of merit from Memphis Wash., news editor, and CAPT. PAT- American Legion Post #1 for out- RICK J. CULLEN, on military leave standing service to the Legion's from station as head of the news room Americanism program. staff, will instruct city's first class in public relations commencing Feb. 12. RICHARD BENNETT, stage manager, NBC -TV Hollywood, father of a girl, KEN KANTOR, assistant editor, pub- the Maura Elizabeth, Jan. 30. Mrs. Ben- licity department, NBC New York, nett is CHARLENE HAWKES, NBC transfers to NBC Hollywood as wire Hollywood singer. service contact. honey RUTH DAMON, promotion depart- JANET TIGHE, secretary to LES ment, Atlanta Journal, to publicity and RADDITZ, manager of NBC Western promotion staff of WSB- AM -TV, same Division publicity department, to dreamers city. NBC radio, Hollywood, as news editor. GEORGE WILSON, announcer, CHML FRED CONKART named news editor Hamilton, to CKFH Toronto. at WMBI Chicago. He has been with A singing group rock- WMBI for five years. that's MEL VENTER, KFRC San Francisco eted into radio and TV program director, named radio man JACK RYAN, manager of press de- skies. They're featured on of the year by the San Francisco Ex- partment, NBC Chicago, elected second hit shows like Cavalcade aminer and DEAN MADDUR's Side- vice president of the Headline Club, of Chicago chapter Stars, Stop the Music, Won- walk Reporter, aired on same station of the professional won newspaper's favorita program journalism fraternity, Sigma Delta derful Town, and the Bill poll. Chi. Directors include GEORGE Goodwin Show. The Honey HERRO, publicity manager, MBS; Dreamers are the latest MARY ELY, School of Radio Tech- FORD WORTHING, Young & Rubi- nique, N. Y., to WTWN St. Johnsbury, cam; SAM SARANTOPOLOUS, news stars to join the many great Vt., as continuity writer. writer, NBC and ELLIOT HENRY, artists in the ROY STOREY, sports director, KBOX press manager, ABC. Modesto, Calif., will broadcast all MARKE RAINES, staff announcer at games for Modesto Reds, California CKMO Vancouver, B. C., to CKNW State League, for 1952. New Westminster, B. C., news de- SESAC Transcribed TOMMY GUMINA, accordionist on partment. Library KNBH (TV) Hollywood Harry James inc uding Jazz, American Folk, Concert, Hawaiian, Novelty, Band, Show, signed to contract by Columbia WNEW New York has introduced Ba bershop, Polka, Religious, and Latin- American Music. Pictures. singing weather reports Monday BARTLETT ROBINSON, N. Y. stage through Saturday in morning and aft- SE AC, Inc. 475 Fifth Avenue New York 17, N.Y. and radio actor, assigned leading role ernoon under sponsorship of Taystee of Jim Donnolly on ABC Radio Val- Bread. Agency: Young & Rubicam, iant Lady, daytime series. Chicago. Page 5. February 11, 1952 BROADCASTING Telecasting HOOK APPOINTED `BELLBOY' SUIT Leaves KGLO for Lee Paper Plea Court Hears WJBK HERBERT R. OHRT, executive LEGAL battle for right to use the vice president of the Lee Stations, title "Jack the Bellboy" was waged KGLO -AM -FM Mason City, Iowa, in federal court last week between and WTAD -AM -FM Quincy, Ill., WJBK and WXYZ Detroit. The will reassume management of title is used by Edmund T. McKen- KGLO to replace Henry B. Hook, zie, disc jockey, who left WJBK in who has accepted appointment as January after Richard Jones re- publisher of the Davenport Demo- signed as general manager, moving crat & Leader effective Feb. 25. the program to WXYZ. Mr. Hook, who served as man- Third court session was scheduled ager of KGLO for three years, re- Friday before Federal Judge Arthur turns to the newspaper field with Lederle, with WJBK asking a per- which he was actively associated injunction to restrain Mr. manent FIFTEENTH anniversary of KGLO Mason City, Iowa, also was the occasion prior to joining KGLO. The ap- McKenzie from using the name for two new additions to station's 10 Year Club, Jan. 17. New members are pointment was announced by Lee P. "Jack the Bellboy." Mr. McKenzie Glenn A. Wright (I), studio engineer, and Herbert R. Ohrt (r), executive vice Loomis, president of Lee News- started broadcasting on WXYZ president of Lee Stations (KGLO; WTAD -AM -FM Quincy, Ill.). L to r: Mr. papers. Mr. Hook succeeds L. M. Feb. 4 in the 4 -6 p.m. period, Wright; Roger Sawyer, chief engineer; Henry B. Hook, KGLO manager who Turnbull, resigned. with 15- Monday through Friday, a 25 to become publisher of Lee Newspapers' Davenport Democrat minute extension quickly added. resigns Feb. KGLO is licensed to Lee Radio & Leader (see adjacent story); Carl Olson, engineer, and Mr. Ohrt. Messrs. Inc. with Mr. Loomis as president. Other extensions plus a weekend to commemorate initiation into planned. Wright and Ohrt received wrist watches Lee Newspaper enterprises, in- period are 10 Year Club. WJBK claims it owns the title the cludes the Democrat & Leader, "Jack the Bellboy" and spent $100; Mason City Globe-Gazette and oth- 000 in promoting it. Mr. McKenzie BENTON PLAN HIT Electronic Brain er papers. Mr. Hook originally says the title actually is a corpora- NBA Votes Opposition A NEW electronic brain, designed joined KGLO from the Globe -Ga- owned by himself; Mrs. Mc- tion MEMBERS of the Nebraska Broad- and constructed by RCA for the zette, which then owned and oper- Kenzie; Richard A. Connell, Detroit op- U. S. Navy, will be installed at the ated that station. auto dealer; James F. Hopkins casters Assn. have unanimously posed enactment of the Benton leg- Naval Air Development Center, Mr. Hook plans to retain stock (who owned WJBK before selling it was announced islation (S 1579), according to Bob Johnsville, Pa., interests in KGLO and WTAD. the station to Fort Industry Co.) Jan. 25. Device is designed to Thomas, WJAG Norfolk, NBA sec- Latter is licensed to Lee Broadcast- and Mrs. Hopkins. treasurer. compute test flights of guided mis- Judge Lederle denied WJBK's retary- ing. Co. The Democrat & Leader The association took the position siles before they are actually built. first request for a temporary in- measure, including Christened "The Typhoon," the also owns a few shares in WOC junction which would have prohib- that the Benton 11 -man program board, has been operated the Davenport, Iowa. from Mr. an citizen computer ited WXYZ advertising "would have the effect of further past year at the David Sarnoff Re- Mr. Ohrt praised Mr. Hook's suc- McKenzie as "Jack the Bellboy." A regulating program content and search Center, Princeton, N. J., by cess in Mason City during a 15- second petition of a similar nature, involve government censor- designed to restrain WXYZ from would RCA and naval personnel. It has year period in which both had been ship and would, in fact, violate the tabulated more than 2,000 "test associated in radio and newspaper using the name on the air, also was Amendment to the Constitu- denied. First runs" of new missiles. work. WJBK told the Mr. Mc- tion." court Copies of the resolution were Kenzie's pay had risen from his Nebraska Representa- in 1945 sent to all $6,500 salary as an engineer tives and Senators as well as Inter- to $69,000 in 1950 and $64,000 in state & Foreign Commerce Com- 1951 when he was station vice of broad- REACHESCHCS PEOpLE . . the income mittees, to presidents RADIO president. Most of came caster associations in neighboring from a per -spot announcement ar- and to NARTB officials. rangement. Last year "Bellboy" is states reported to have brought in $500,- 000 to the station. CALIF. CIVIL DEFENSE WXYZ argued George B. that Lee Site Storer, Fort Industry president, Takes Over Mt. had been told at the time he bought STATE Office of Civil Defense, on WJBK in 1947 that "Jack the Bell- yearly leasing arrangement made :., boy" was a separate corporation with Don Lee Broadcasting Sys- and not included in the purchase. tem, has taken over the old tele- WJBK contended Mr. Storer had vision studio and transmitter build- been told the corporation had been ing atop 1,800 ft. high Mt. Lee over- formed six months before the deal looking Hollywood. was closed when actually it was The structure is being remodelled formed during the negotiation as a regional center of defense period. operations headquarters. Trans - WJBK last week used other disc mitter tower will be the sending jockeys to fill in time vacated by point for Los Angeles and Orange the "bellboy." county defense messages. The mountain top on May 31, 1931, became site of what is claimed Vt., runs hour WTWN St. Johnsbury, the nation's first experimental TV THE NASHVILLE MARKET (53 COUNTIES IN long program, The Carnival of Hite, station. W6XAO, owned and ope- MIDDLE TENNESSEE AND SOUTHERN KENTUCKY) from the city's high school dance each the rated by Don Lee Network, trans- IS COVERED BY WSIX. SEE LATEST Saturday featuring top tunes of TV week. Musical introductions are made mitted at that time its first BMB REPORT. by the teenagers attending the dance. image and eight months later in- scheduled pro- augurated regularly Celebrating A Quarter- Century of Service grams. When W6XAO went com- mercial and became KTSL (TV), Mt. Lee continued as transmitter site. With CBS acquiring KTSL, operations continued from that site &fter Bu until last Oct. 28. Simultaneously NATIONAL REPRESENTATIVE. with change of call letters to GEO. P. HOLLINGBERRY CO. KNXT, transmitter was moved to ABC AffILIATE 5000 WATTS 980 KCa WSIX FM 71 50 Mt. Wilson over -looking Pasadena. BROADCASTING Telecasting February 11, 1952 Page 57 S. CONLEY, sales and engineering relay and microphone circuits nor- dep tment RCA Victor, Camden, N. mally open. J., a pointed merchandise manager of the ompany's new air conditioner de- part ent. H. M. MITTELHAUSER 7eehnical and R. M. REED named sales repre- CHARLES WALTERS, substation op- sent tivea for RCA air conditioners in allied arts erator for Knoxville Utilities Board, east rn and southern regions. Knoxville, Tenn., to engineering staff of WSB F. . DUGGAN, general sales man- Atlanta. ager Avco American Kitchens Div., DONALD RAM, KAFP Petaluma, Con eraville, Ohio, appointed assist- LOS ANGELES COUNCIL, West GENERAL ELECTRIC Tube Dept., Calif., engineer, joins WCBS San ant general manager of Crosley Coast Electronic Manufacturers' Schenectady, announces manufacture Francisco in same capacity. Div. Avco Mfg. Corp., Cincinnati. Assn., has gained six new members of new tube, type number 6B %7 -GT. LES K. bringing local membership to 69. They Tube is a twin triode designed for the HERBERT H. ECKSTEIN, chief engi- CH CLARKE, assistant neer, WAMS Wilmington, Del., joins gene al sales manager in charge of include Electro -Cap Inc., Dielectric vertical output stage of television re- Labs Inc., Pacific Electricord Co., all ceivers as a combined vertical deflec- the Poller Stations, WPAW Chester, field sales for American Kitchens, Pa., and WARL Arlington, Va., in nam d to succeed Mr. Duggan. Los Angeles; Hopkin Engineering Co., tion amplifier and vertical oscillator. Altadena; Perkin Engineering Corp., similar capacity. El Segundo, and Rytel WARD PRODUCTS Corp., division of Electronics issues Mfg. Co., Inglewood. Gabriel Co., Cleveland, new cata- log on auto aerials giving complete Godfrey on Air in Air EMERSON WEST COAST Corp., San description of Ward line including "8- Francisco, subsidiary of Emerson Ra- ball," "Phantom" and "Air- King" WHEN inclement weather dio and Phonograph Corp., N. Y., aerials. delayed Arthur Godfrey's formed as northern California dis- flight from Florida, the CBS tributor of all Emerson products. WORKSHOP ASSOC., division of DAVID J. HOPKINS, West Coast fac- Gabriel Co., Cleveland, announces de- radio and television star tory sales manager, adds duties of sign of fully pressurized feed for its broadcast from the airplane, president. 2000 me parabolic antennas. New feed 4,000 ft up. TV viewers heard is designed mate with % Teflon HUGH P. McTEIGUE, manager of to inch his voice but saw only his flexible copper 0.045 training for RCA Service Co., air line, having headphones in New York City M Duggan Mr. Clarke Cam- inch wall and 11/32 inch conductor. den, N. J., appointed to direct com- studios. The in- the -air on- CAP TOL RECORDS Inc. and Capitol pany's accelerated military electronics METER & INSTRUMENT Dept., Gen- the -air feat was described Reco ds Distributing Corp., N. Y., training program. eral Electric Co., Schenectady, an- proudly by CBS as "the first moved executive offices to 1730 Broad- HAL SECOR, scriptwriter at Chicago nounces 1952 edition of guide book time that an hour and a half way, N. Y. 19. Phone: Plaza 7 -7470. Film Labs., Chicago, to Atlas Film containing basic information on the complete line of GE instrument commercial radio broadcast & Corp., Oak Park, Ill., on creative staff. trans- AL OREY, Schwimmer Scott, Chi- formers. originated under such un- cago, has opened his own writing and usual conditions." Mr. God- prod ction offices at 203 N. Wabash ieff pmeft HERLEC Corp., subsidiary of Sprague Ave. Electric Co., Milwaukee, announces frey, of course, enjoyed the RCA TUBE Dept., Camden, N. J., an- production of whole operation. He sang FRI Z P. RICE, assistant manager, new Type A08 ceramic nounces it soon will put into produc- trimmer capacitor for use in circuit "Candy and Cake" and re- cath de -ray tube division, Allen B. tion two newly developed ultra -high vocal DuM nt Labs., named manager of di- applications where maximum stabil- ceived and instrumental frequency sweep generators, WR- ity of capacitor characteristics is accompaniment from the visio , effective immediately. 40A, designed for engineers develop- important. studio. . WH. IAM E. FERRAGHER, Arthur ing UHF circuitry for home TV- RAYTHEON MFG. Co., Waltham, Tow 1 Agency, Milwaukee, to Magne - receivers, and WR -41A, intended for cord nc., Chicago, as assistant adver- use as test equipment in factory pro- Mass., announces demonstration of new tisin manager. duction of UHF equipment. "handie talkie ", a 61/2-1b. unit held in WBAL FOOD SHOW the palm of the hand. The one package transmitter, receiver, battery power Lunchtime Program Popular source and antenna was developed WBAL Baltimore's Kitchen with the Signal Corps Engineering Karni- Labs. in 1948 and is said to be first val has completed its first year communication equipment to use sub - with 14 advertisers currently using minature tubes on a mass production 29 spots a week on the lunch hour basis. food show. With participation of- ERCONA CAMERA Corp., N. Y., an- fered in 13 -week cycles, the record nounces availability on American mar- shows that 75% of advertisers re- ket of new line of lenses for TV cam- newed for one cycle and 40% re- eras made by Carl Zeiss, Jena, Ger- newed for two cycles. many. Lenses are made to fit RCA Kitchen Karnival is heard 12:30- cameras only but mounts to fit others 1 p.m. soon will be put into production. Monday through Friday. It is especially popular among area ASTATIC CORP., Conneaut, Ohio, women who flock to see the show, announces manufacture of single but- ton carbon microphone of high sen- presented at various locations sitivity, model 10M5. Designed for throughout the city, WBAL reports. convenient hand use, new unit has a Sponsor's products are displayed double pole, single throw switch, with at the show's point of origination.

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Adam J. Young, Jr., Inc. National Rep. J. E. Campean President Guardian Building Detroit 26 Baltimore women enjoy seeing Kitchen Karnival so much that during a transit strike they came on bicycles. Page 58 February 11, 1952 BROADCASTING Telecasting Truscon Engineers have the answer

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BROADCASTING Telecasting February 11, 1952 Page 59 RURAL MARKETS FTC Modifies Earlier Thrown Off Scent erit Attention -Dunville CAMELS CASE Cease -Desist Order THAT I Love a Mystery pro- AD ERTISERS were urged to pay gram broadcast on MBS grea r attention to and CEASE and desist order prohibiting certain advertising claims by R. J. rural modified 10:16 p.m., Mon.-Fri., created sma town markets by Robert E. Reynolds Tobacco Co. (Camel cigarettes) has been by the Fed- an unsolved "mystery" for eral Trade and affirmed by a decree S. Dun 'De, president, Crosley Broad - Commission of the U. Court of North Texas fans. KFJZ Fort cast' g Corp. Mr. Dunville released Appeals for the Seventh Circuit. Worth program director, Hal is omitted from order. a se es of reports showing that a The FTC order was affirmed with the Thompson, a As sent letter post- grea r percentage of small town two reservations: modified, the order, an- haste to MBS in New York and ural residents are in the mar - (1) The order is now directed at nounced by FTC fortnight ago, prohibits various false for the outcome of the pro- ket or products than are city the tobacco company and does not and mis- gram on the day a power dwel ers. cite, as parties to the order, the leading representations concerning failure temporarily knocked Camel including con- F example, Mr. Dunville cited "officers, agents, representatives cigarettes, the the station off the leaving of nicotine. The claims air figu s showing that 95% of farm and employes." tent were the outcome of the whodun- fami ies purchase gasoline as made in broadcasts and published (2) Provision that Camel testi- continuities. nit a mystery to listeners. agai st 84% of urban families. The monials be forbidden to contain Fans bludgeoned the station Cros ey survey showed also that the any representations cited as fac- with countless letters, post rura -small town market was a tually untrue in the original FTC cards and telephone calls. good field for prepared cake mix, order is deleted. BASKETBALLCASTS smo ing tobacco, dog food, home Station Levy Attacked pe anent wave kits, headache The Circuit Court ruled that the rem ies, soaps, cleaners, baby Commission has no authority to NEW MEXICO High School Ath- food and frozen foods. cite unnamed individuals in its or- letic Assn. plans to charge radio PHILIP MORRIS der, handed down nearly two years stations $25 each to broadcast an To Appeal to FTC ago [BT, April 10, 1950], "in upcoming state basketball tourna- Scrap Drive Aid the absence of any finding other ment encouraged at least one New INITIAL decision by an FTC hear- than those directed solely at the Mexico broadcaster to put up a ing examiner questioning certain NA IONAL Production Author- corporation." ity, hrough its local agent, has fight. advertising claims made by Philip credi d WMPS Memphis with The second modification, relating Ernest W. Thwaites, president- Morris & Co., New York, for its supp ying "even more help than to Camel testimonials, also rep- general manager, Southwest Broad- cigarettes will be appealed to the we'd hoped for" in NPA's scrap resents a departure. The Commis- casters Inc., licensee of KFUN Federal Trade Commission, the driv The drive has until the end sion originally required Reynolds Las Vegas and KRTN Raton, has firm announced last week. of F bruary to show final results, to stop using in any advertising attacked the plan as discrimina- The tobacco company challenged the tion reports. Another NPA media certain testimonials of smok- tory, a breach of the principle of the decision as unsupported by the offici Director Edward W. Greb, ers "or purported smokers." These free access to news sources and an evidence and charged that sub- 1- interference of t e Salvage Division-told the are testimonials which contain any with communications stantially all of the adverse testi- stati n his national board of direc- of the "misrepresentations" pro- in interstate commerce. mony given before Examiner Earl tors requested that the WMPS hibited by the cease-and -desist or- In a letter to the athletic asso- J. Kolb was subsidized by compet- serie be shipped to them for re- der, "or which are not factually ciation, Mr. Thwaites asked, "..., ing tobacco firms. broa cast in their respective areas. true in all respects." This phrase please advise what comparable The decision, handed down last charge you make to newspapers Tuesday, cited advertising claims for covering the same event. that Philip Morris cigarettes are " . it is highly questionable "non-irritating or less irritating whether you have the legal author- than other brands." Some nine ity to bar or penalize representa- representations were listed as tives of the public, reporting the "false and deceptive" in Examiner activities of public school students, Kolb's decision, which would ban in a public owned building. such claims in broadcast or pub- lished continuities. "In other words," declared Mr. Thwaites, "we believe your action Smoke from all cigarettes is an is highly ill- considered, irritant, Mr. Kolb ruled. The ex- and equally tent of irritation depends upon the indefensible under the law, and we herewith enter individual smoker's tolerance, fre- formal protest." quency and rapidity with which Copies of this letter were sent cigarettes are smoked, length to to all radio stations in the state, which they are smoked and the to members of the press and to the degree smoke is inhaled, he held. State Board of Education. Claim that the "superiority of Mr. Thwaites also would like to Philip Morris cigarettes is recog- know, "If this small group of men nized by eminent medical author- (the association) can arbitra ily ities" also was scored. set a price as to how much they Philip Morris claimed that the Self Winding will charge for a public commodity examiner "did not consider or have which they administer (but don't before him any independent re- own), then what is to prevent them search undertaken or supervised Clocks keep from deciding next year that the by the commission to substantiate price, instead of $25, will be $125, the complaint or to support the or any ridiculous figure ?" evidence supplied by our com- time with mercial competitors." Philip Mor- ris also noted it had offered results Model 3715 6f "thousands of experiments and WOR FTC Stipulation by Sweep Seconds -T V tests conducted leading scien- STIPULATION has been signed tists" to back up its claims. by American Family Life Insur- "Substantially all the adverse The same clocks that keep time for major networks and sta- ance Co., San Antonio, with Fed- testimony . was subsidized by tions all over the country ... now insure dependable, split eral Trade Commission that it will competing tobacco firms or the second accuracy in New York's "Television Square ". Available cease certain "unqualified repre- American Assn. of Soap and Gly- sentations" in cerine Producers Inc., whose prod- synchronization one clock radio broadcast and with or without Western Union ... circular copy. Firm had claimed uct is extensively used by other or a complete system ... for your own timing requirements. that a preliminary medical exami- cigarette companies, but not by nation is not required issuance Philip Morris," the statement said. Write for full particulars. for of certain insurance policies. The The initial decision also would policies are sold by mail order and dismiss other charges cited in the SE F WINDING CLOCK CO. 205 Willoughby Ave. Brooklyn 5, N.Y. were advertised by radio in Del original complaint against Dunhill Rio, Tex., Tampico, Mexico and Revelation pipe Maedncturers of Standard and Specially Daslrnad Clocks and deck Systems for Over SO Years cigarettes and in Panama, according to FTC. tobacco. Page 60 February 11, 1952 BROADCASTING Telecasting FEBRUARY 11, 1952

CHANNEL 5 LOS ANGELES

Paramount PI For TV F1c :r Page 6 \ \ \ \\\\V\\\\\\\O\\\\\\v\\vv\\wyo\\\\\\w\OyE TELE -QUE 33.9 1 KTLA N't HOOPERATING o %% 29.8 VIDEODEX RTMA Makes Report n I I . I . Illl III 1 I I 111111 1111128.7 On Equipment 15.7 Page 63 STATION 11..\ A 18.5

n I 1 1 1 1 16.8

Thaw Target Date 14.1 Here is a comparison of 3 In Doubt STATION ===== 14.9 different TV rating services Page 65 for Los Angeles, 6:00 -10:00 1 1 I I I 1 1 I 1 T, 1 I I l I 104.3 p. m., Sunday through 11.2 Saturday,November 1951. STATION Latest Set Count "C" 12.3

By Markets 1 I I t 1 1 I I 1 I I I111.5 Page 74 10.0 S T,ADON KTLA leadership is built on community service. [-t 1 L 11 1 1 1 I 1 1 1 1 f(12.1

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Page 6 February 11, 1952 BROADCASTING Telecasting FEBRUARY 11, 1952

PARAMOUNT TV AIMS Told by Balaban at FCC Hearings PARAMOUNT Pictures is inter- freed both companies to apply for stations as $35- $50,000 per pic- and wife-"they don't talk to each' ested in TV station ownership, additional stations. Paramount Pic- ture. That doesn't even begin to other." theatre TV and subscription TV, tures, which now has KTLA Los approach the returns Paramount He pointed out that the Para- Barney Balaban, president of the Angeles, could have four more gets from reissuing films that have mount Theatre in New York used Hollywood producing company, under the Commission's five -to -a- completed their original runs - to show nothing but Paramount made known during four days on company limitation. $125- 750,000 per picture, he said. pictures. During the last six the witness stand during last week's Subscription TV was a coming However, Mr. Balaban acknowl- months it has not shown one, he FCC hearings on Paramount's force in the art, Mr. Balaban de- edged that he was ready to talk said. qualifications to hold broadcast li- clared. "The future of television business with anyone who had In answer to a question, Mr. censes. may depend on a subscription form enough money. Balaban said that Paramount had Mr. Balaban also declared that of TV," he said. "I assure you," he said, "that no plans for making pictures for his company will rent its feature He said he came to that decision nothing would please me more than the merged ABC -UPT broadcast- films to TV stations when there after hearing sponsors complain to see the day when we can begin ing company. Merger is also one are enough outlets to afford the of the high cost of TV programs. to liquidate our inventory." of the issues in the FCC hearings. kind of money such films usually The type of program for each Place of motion pictures in TV Several times during cross exam- return to the producing firm. system of TV, he said, would de- was discussed by Mr. Balaban ination of Mr. Balaban, opposing He was exhaustively cross -ex- pend on the economics of the busi- along these lines: (1) Features are counsel clashed. At one point, Paul amined by FCC Counsel Frederick ness. "What the audience will pay made for large screen theatre A. Porter, Paramount counsel and W. Ford and DuMont Counsel Wil- and what the sponsor will pay will showings. They are not right for former FCC chairman, accused liam A. Roberts. decide," he said. "small- tube" TV reception. (2) FCC counsel Frederick W. Ford of Mr. Balaban was the first wit- Pressed for a more concrete an- Perhaps Paramount will make spe- having an "unsophisticated" view ness in the Paramount Pictures swer, he guessed that "art" pic- cial films for TV. He did not know, of anti -trust violations. phase of the FCC hearings which tures might be telecast for home he said. Mr. Balaban's views of anti -trust also are to determine whether to consumption, while public service Old Shorts Dropped violations were that certain prac- approve the merger of ABC with events might go to home TV and Offer to buy up all of Para - tices grew up with the motion pic- United Paramount Theatres Inc. theatre TV. Big feature films, he mount's old shorts was made by a ture business and when they were First phase, which ran for two thought, would be for "pay- as -you- group he did not identify, but the declared illegal the movie compa- weeks in mid -January, was con- see TV." deal fell through when the would - nies stopped using them. cerned with Paramount Pictures' Paramount owns 50% of Inter- be purchasers could not raise the At another point, Mr. Porter and "control" of DuMont [BST, Jan. national Telemeter Corp., developer money, Mr. Balaban revealed. DuMont counsel William A. Rob- 28, 21]. of a coin-meter system of subscrip- Color TV will give a boost to erts wrangled when the latter Griffis Is Witness tion TV. today's lagging TV set sales, Mr. sought to delve into Paramount - Paramount is not releasing its Balaban declared. Paramount owns DuMont relationships. Only other witness last week was feature films to TV, Mr. Balaban 50% of Chromatic Television Lab- Among spectators during last Stanton Griffis, retiring Ambassa- said, because not enough stations oratories Inc., which is making the week's sessions were Leonard Gold - dor to Spain, chairman of Para- are on the air yet to make it profit- Lawrence color TV tube. enson, Robert O'Brien, John Bala- mount Pictures' executive commit- able. Referring to the divorcement of ban and David Walleostein, UPT tee. The average cost of a Paramount Paramount -owned theatres from executives; Edward Noble and Ro- Hearing resumes today with Mr. Grade A feature, he said, in 1950- the producing company, Mr. Bala- bert Hinckley, ABC executives; Ed- Balaban back on the stand. He will 51 was $1,400,000. Mr. Balaban ban said that Paramount Pictures win Weisl, Austin Keough and be followed by Paul Raibourn, Para- estimated the return that can be and United Paramount Theatres Louis Novins, Paramount Pictures mount Pictures vice president in expected from the present 108 TV Inc. were like a divorced husband executives. charge of TV activities. With many important issues still to be covered, attorneys feel the hearings will take at least another Plenty Seen for Expansion four weeks. TV EQUIPMENT Some are estimating that study of the record, which is bound to DEFENSE production restric- VHF -will go on the air, all but another "official" demonstration be voluminous, will take Hearing tions will not delay expansion of one in cities currently without tele- Feb. 21. Examiner Leo Resnick at least a TV into new areas when FCC vision, while the forecast for 1953 The Feb. 12 -21 tests will be held year. finally lifts its long -standing tele- was for 171 new stations -107 VHF in Philadelphia under the direction Decision will have vital signifi- vision license freeze, a special and 64 UHF-to commerce opera- of the Philco Corp. and will be cance for motion picture com- "task force" of the RTMA Televi- tions. followed on Feb. 25 with tests to panies" future in TV station own- sion Committee reported to the The task force's findings and be staged in New York through the ership, as well as for their interests association's board of directors last predictions were submitted near cooperation of RCA, Allen B. Du- in theatre TV, it is felt. Thursday after a three -month the end of RTMA's three -day mid- mont Labs. and Hazeltine Corp. The Paramount Pictures presi- study. winter conference, during which One or two weeks later, similar dent saw no conflict with FCC The group's report said that on Dr. W. R. G. Baker, General Elec- tests will be held in Syracuse under rules or anti -trust laws in one a "realistic schedule" FCC would tric Co., chairman of the Television the direction of General Electric, company having interests in sta- issue grants for 140 new TV sta- Committee, reported that a series according to Dr. Baker, who was tions, theatre TV and subscrip- tions by the end of this year and of full -dress field tests of the Na- described as "encouraged" by re- tion TV. He said he could not now for 190 others next year, with the tional Television System Commit- sults thus far and satisfied that a tell how many stations Paramount permits divided half- and -half be- tee's "composite" system of com- compatible color system is prac- would file for -if the Commission tween VHF and UHF. patible color TV would get under tical. found that DuMont was not con- By the end of this year, the group way Feb. 12 -21, with an "official" Other developments during the trolled by Paramount and thus predicted, 22 new stations -all showing for the FCC on Feb. 16 and (Continued on page 94) BROADCASTING Telecasting February 11, 1952 Page 63 `LIFE'- DuMONT CBS -TV FILM onvention Plans Dropped Distribution Unit Formed PL S for Life magazine's coils- FORMATION of a separate unit to bora ion with the DuMont Tele- handle the film- distribution activi- visio Network in covering the ties of CBS -TV [BT, Dec. 24, Rep blican and Democratic na- 1951] was announced last week by tion b conventions [BT, Jan. 28] Merle S. Jones, CBS -TV vice presi- were cancelled last week on dent in charge of stations and gen- grou ds that DuMont had not been eral services. able to enough clear stations to The unit will be known as CBS mak it feasible in view of the finan ial of Television Film Sales and "will expenditures required represent film both Life and the network. all series formerly represented by CBS' Radio Sales As a result, DuMont withdrew and, more recently, by CBS Tele- its .'er to provide Life -assisted vision Spot Sales," Mr. Jones re- cove age for local sale by sta- CHATTING at The Cottage, Hampshire House, New York, after premiere ported. tions presentation of Royal Showcase Jan. 13 over NBC TV Network ara (I to r) Fred J. Mahlstedt has been in Prior Commitments Sylvester L. Weaver Jr., NBC vice president in charga of TV; Niles Trammell, charge of these activities. Pr .r commitments to other net- NBC board chairman; E. M. White, vice president and director, U. S. R,bber CBS Television Film Sales will work- were found by DuMont to Co., and Fletcher D. Richards, president, Fletcher D. Richards Inc., ad agency. maintain selling offices at its New have been made in many one-sta- York headquarters, 486 Madison tion arkets- NBC -TV claims a Ave., and at 410 North Michigan clear lead over all other networks Ave., Chicago; Columbia Square, in t area -and in addition a s PRESIDENTIAL ASPIRANTS ESSO NEWS TO TV Hollywood; Palace Hotel, San Fran- num . r of stations reportedly Fire Stations Scheduled cisco; 63 South Main St., Memphis, objec d to Life's participation be- Set for 'Author Meets Critics' Tenn. cause the magazine has endorsed ESSO STANDARD OIL Co., Gen. Dwight Eisenhower. Life's THREE leading candidates for the As the new organization takes will ap- which has been sponsoring Your shape, Mr. Jones reported, "further supp t of the General also was Presidential nomination in radio pear in person and the views of a Esso Reporter for more additions will undoubtedly be made blam for previous delay in get- than 16 years, will sponsor a TV ting t e two national political com- fourth will be discussed on suc- -new personnel, new offices, and version of the program on five sta- new mitte:s' approval of the DuMont- cessive weeks of the same tele- tions in as many film series." vision reportedly for the cities starting Life overage plan. program- March 3. first time in broadcasting history Un?er the radio formula, the Wi cancellation of the joint - scheduling arranged for the cover:ge arrangements, James L. -in headline news is assembled and PACK NAMED DuMont Network's Author Meets presented by the Caddi an, DuMont's director of the Critics. station without To WNBT (TV) Program Post progr mming and production, was bias and without comment. The ached led to make a weekend visit What Eisenhower Thinks, a col- same formula is being carried over APPOINTMENT of Richard Pack, to Ch cago, where the conventions lection of the general's papers, into television. News services will program director of WNEW New will b held in July, to work out speeches and comments edited by be selected by the station. York, to a similar post at NBC's new .lans for DuMont coverage. Allan Taylor of The New York "The public has demonstrated its WNBT (TV) New York was an- (See eparate story, page 27.) Times, was discussed from 10 -10:30 interest in headline news," said nounced last Lat last week. it p.m. EST Thursday by Mr. Taylor. R. M. Gray, advertising and sales week by WNBC- was uncertain E. president of the WNBT General that o e of DuMont's Harold Stassen, promotion manager of Esso Stand- three owned U. of Pennsylvania, will be the statio s WDTV ard Oil Co. "It is logical that the Manager Ted - (TV) Pitts- program's defending author this Cott. The ap- burgh would carry DuMont's con-. Your Esso Reporter formula be ventio. programming. The sta- week, with Sen. Robert A. Taft carried over into television. As pointment is ef- tion was getting strong local pres- (R -Ohio) to discuss his new book, always, our company will main- fective March 10. A Foreign Policy, Feb. 21. The sure . tain a strict 'hands -off' policy on Mr. Pack has carry Westinghouse -spon- Estes sored coverage on CBS -TV, and last to appear will be Sen. the news. We intend that Your beenwithWNEW spokes en said no decision had yet Kefauver (D- Tenn.), who is sched- Esso Reporter, as a public serv- for the past five been r ached. uled for DuMont's program Feb. 28. ice, shall be a worthy example of years, serving American DuMont in the meantime did, free press-in action." Mr. Pack first as director however, sign up another one -time The TV news show will be car- of publicity and ried on the five in special events and advancing to politic 1 broadcast. The Stassen- stations accord- for-Pr sident Committee. which LEE TO WFAA -TV ance with the following schedules: the program directorship when Mr. move sponso ed its candidate on the same Becomes Sales Manager WPIX (TV) New York, Monday Cott left that post to to networ through Friday, 7 -7:16 p.m.; the NBC stations. Before joining the preceding Saturday TERRY HAMILTON LEE has evenin:., WBAL - TV Baltimore, Monday WNEW, Mr. Pack served seven bought the 11:03 -11:18 joined WFAA -TV Dallas in the through Friday, 6:45-7 p.m.; years with WOR New York, p.m. ST spot between wrestling newly- created position of sales WTOP -TV Washington, Monday where he was director of publicity match for last Saturday night. manager of that through Friday, 6:46 -7 p.m.; and a member of the operating Fiftee stations were to carry the station. For the WTVR (TV) Richmond, Monday, and program boards. broadcast live and five by delayed past year, Mr. Tuesday, Wednesday and Friday, In his new assignment he will telecas Lee had been 6:45-7 p.m., and WDSU-TV New succeed Ivan Reiner, who becomes with Young & Orleans, Monday, Wednesday and supervisor of TV production. nformally Discussed Rubicam, Chicago, 6 -6:16 p.m. Friday, Mr. Pack, now 36, entered radio as radio and TV Marschalk & A s..kesman for the GOP Na- Pratt Co., New 20 years ago as an actor and in- tional ommittee said that, while supervisor of sev- York, is Esso's radio and TV his agency. terviewer. He moved into first DuMon had informally discussed eral large nation- executive position as director of details of the proposed coverage al accounts. Pre- publicity and continuity at WNYC plan th committee officials, the viously, he was New York. There he wrote and networ had not submitted the Mr. Lee with KPRC -TV K -F Buys Segment produced some of the first docu- comple d arrangement to GOP Houston as as- KAISER-FRAZER Sales Corp., mentaries broadcast in the United headquarters for approval. Addi- sistant station manager for a year, Willow Run, Mich.. will pick up States. He also is the creator of tional) it was pointed out following two and a half years 10:00 -10:30 p.m. EST, sponsorship that with KXYZ the annual American Music Festi- under the proposed Houston as vice- presi- of Your Show of Shows on NBC - plan, Life dent and commercial manager. val, has written two college text- would of participate as a TV on alternate Saturdays start- sponsor In World books, Opportunities In Television but in reportorial capacity. War II, he supervised incl. Feb. 16. Lehn & Fink Prod- several Armed Forces radio sta- ucts and Opportunities in Radio, and Dem ratio will continue its sponsorship headquarters de- tions, while serving as a captain of the same time on the other served for three years on the clined omment on the coverage in Air Force public relations in weeks. William H. Weintraub & faculty of New York U., teaching plan. the China -Burma -India Theatre. Co., New York, is agency for K -F. at its Radio and TV Center. Page 64 February 11, 1952 BROADCASTING Telecasting Checking, Interruptions UHF -VHF SEMINAR set by RCA Feb. 13 -14 PRODUCERS THAW DATE Put March 1 in Doubt N LATEST plans for UHF station CBS, NBC Switch Talent FCC COMMISSIONERS, who took a breather last week, did not re- equipment will be revealed this sume TV allocations study until Thursday. On Friday they continued week by RCA which is holding a NBC and CBS television networks, all day sessions. seminar on the subject Feb. 13 -14 not unfamiliar with inviting rival Reason for break in almost continuous meeting for the past two in Washington's Hotel Statler. talent into their houses, maneu- weeks was to give the staff time to FCC staff and Commissioners, vered last week check back on separation criteria determined by the Commission, the Washington consulting engineers into a seemingly to make sure they jibed with extra Club strongly urged that the Com- and attorneys have been invited. unintentional ex- Keynote of the meeting will be change of pro- VHF allocations in several cities. mission process applications for ducers: Interruptions during the past cities without TV service before a paper on UHF propagation by CBS -TV's two weeks days the week be- which sta- Dr. George H. Brown of the RCA Worthington -two those request additional Miner joined fore and three days last week - tions in TV- served markets. Princeton Labs. Dr. Brown will have begun to put in the doubt the Point was made that defense discuss the latest information NBC -TV, whose Charles i e d- February target date for the is- needs might keep new TV station available on UHF characteristics Fr the based on NBC -RCA's three -year man moved to suance of final report. construction to a minimum, and CBS-TV. Staff is pushing hard, but one cities without TV should have first experience operating their Bridge- port experimental UHF station. Mr. Miner Mr. Miner, one now hears more of getting out a crack at scarce materials. of television's "good" document than of beating Priority in TV hearings in vari- Other topics will include discus- sion of RCA's equipment plans by best known producers and cur- the February 29 deadline. ous cities should be given to appli- rently in charge of CBS -TV's possibility Com- M. A. Trainer, manager, Broad- However, that cants who were involved in hear- descrip- Studio One, signed a long -term mission might break through de- ings before the freeze, WFPG cast Equipment Section; tion of UHF transmitters, anten- contract with NBC, effective in tailed studies and surge to final Atlantic City petitioned the Com- April, with his first major assign- in matter of a week or nas, transmission lines, etc., by approval mission last week. Transmitter Engineering manager ment to be a one -hour dramatic two is not discounted by some FCC WFPG is one of three applicants J. E. Young; and a description of show for telecast in the fall. officials who went through a hearing for a UHF TV receivers by Allen Mills, The next Although there has been much single VHF channel in that resort day, CBS -TV officials staff level of proce- merchandise manager, Home In- announced that Charles Friedman, discussion at city before the freeeze was im- struments Dept. dures to be followed after the posed. Commission proposed to put producer -director- writer who had agenda Feb. 14 is a dis- 40- -old TV freeze is lifted, On the been in charge of NBC video shows month two UHF channels there in its cussion of VHF station equip- of the Commission itself has had no Third Report. Eddie Cantor, Fred Allen and ment, to be led by Mr. Young. On Abbott & Costello, had been signed discussions on the subject. that day also, the subject of "basic as staff director -producer. Procedural methods will be forth- buy" equipment, live studio plants coming at the same time as the TO ADVISE SSB Donald Davis, executive producer and switching systems will be pre- of CBS -TV dramatic programs, final TV report, it was learned. Talent Pay Group Named sented by II. Duszak, manager of Most likely bet is that channel -by- was named to succeed Mr. Miner SPECIAL TV talent pay problems video products. on Studio One when he leaves in channel processing will be selected involved in federal salary regula- as the most fair and expeditious April. Mr. Davis' wife, the former tion will be discussed Wednesday ceedings. It is expected to serve Dorothy Mathews, who was co-pro- formula to follow [BT, Jan. 21]. by a committee comprising six in- in an advisory capacity to supply Also to be determined are length ducer with her husband on Actors' dustry members. The group, named SSB with data on management Studio and Prudential Family waiting period for new applications by Justin Miller in his capacity as problems involved in talent salaries. and revisions of pending ones -60 Playhouse, will again assist her chairman SSB officials explained the new TV husband on Studio One. or 90 days -and whether there will meet head- industry presents special questions tion Board, at CBS Mr. Miner, who has directed should be a cut off date to permit New York. because of its particular practices. quarters, 30 Broadway plays, including the FCC to process applications After naming the committee fol- An inquiry into talent pay was some without constant revisions when conducted last autumn by a special "Both Your Houses," for which lowing recommendation of industry he won a has been new ones come in. figures, Judge Miller said he was SSB panel headed by Roy Hend- Pulitzer prize, rickson. The panel recommended closely associated with television Want Limit Lifted disqualifying himself in the talent since he first entered the field in question because of his NARTB some of the pay problems be re- Not due for consideration until ferred back to the industry for rec- 1939. He developed and produced board chairmanship. the previous TV version of The after the final TV report is issued Industry members of the group ommendations. is the attitude toward Goldbergs, the early Toast of the Commission's Elder, ABC; Gustav G. SSB is endeavoring to bring all to- are Omar Town productions and Mr. I. Mag- lifting the present five- a -cus- Margraf, NBC; Clair R. McCol- sections of the economy under tomer limit on TV station owner- salary stabilization controls and ination as well as Studio One. Indus- lough, WGAL-TV Lancaster, Pa.; ship. NBC, ABC and Fort Henry White, CBS; Donald W. recognizes that some industries re- Mr. Friedman's first Broadway try have recommended that the Thornburgh, WCAU -TV Philadel- quire special attention. Industry production was "Pins and Needles," limit be lifted to permit additional phia; Harry Freedman, DuMont committees are named from time the garment union revue which UHF station ownership, with only TV network. to time to advise the board. ran for four years. Besides con- WVVW Fairmont, W. Va., opposing The group will elect its own NARTB is not represented on ceiving, producing, directing and, [BT, Feb. 4, Jan. 21, 14, 7]. chairman and conduct its own pro- the TV committee. in part, writing that show, he Press & Radio Club of Montgom- directed such productions as "Car- ery, Ala., in a Feb. 4 letter to FCC men Jones," "Sing Out the News" Chairman Wayne Coy, urged that and "Street Scene." In Hollywood, post- freeze TV grants go first to he supervised musical sequences in cities and towns not now TV- films made by Betty Grable, Rita served, rather than add addi- Hayworth, the Marx Brothers and tional stations to communities now others. with TV service. In much the same vein as pre- vious communications from S. A. Cisler, WKYW Louisville [OPEN GE Mulls 'Information' MIKE, Dec. 31, 1951] and William E. Ware, KSTL St. Louis [BT, GENERAL ELECTRIC Co., Syra- Jan. 28], the Alabama organization cuse, sponsor of Fred Waring opposed the one pot hearing recom- Show on CBS -TV, Sunday, 9 -9:30 mendation made by the Federal p.m., was reported last week to be Communications Bar Assn. last planning to buy the television November [BT, Nov. 26, 1951]. version of Information Please as Instead, it suggested that appli- a summer replacement. Latter cations be processed on a fre- NEW STUDIOS for KSFO and KPIX (TV/ San Francisco were completed last program had been on radio for quency-by- frequency basis, thus week. Three story building, specifically designed for television, was con- about 15 years. If summer session permitting quicker grants in many structed at a cost of more than a half million dollars. Three TV studios is successful, it is understood that instances and encouraging applica- occupy the first floor. A roof terrace is equipped for outdoor TV programs. the client may continue to sponsor tions for UHF. Technical area is centrally located in the main structure extending upward it during the following fall season. Regardless of the method finally from the basement to the third floor. BBDO, New York, is agency. BROADCASTING Telec asti ng February 11, 1952 Page 65 WIRED' TV WSVA's Allulan Plans Project KFMB FIRST radio broadcaster to go the population in the city proper Reinhard, TV Signal Corp., Pal- into community TV, bringing tele- with TV. Secondly, because he feels merton, Pa., vice president; G. H vision to a non-served market, will that TV viewing will not decrease Bright, Panther Valley TV Co., TV be Frederick Allman, owner of his radio audience-except for the Lansford, Pa., secretary; M. L. WSVA Harrisonburg, Va. first few months when its "novelty" Boyer, Tamaqua TV Co., Tamaqua, Mr. Allman plans to install a effect is high. Pa., treas. Channel-8 high -gain master TV antenna some In WSVA's service area, the Directors are the officers plus J. miles outside Harrisonburg and Commission's proposed allocations Holland Rannells, Potomac Valley feed signals from Washington and include assignment of one UHF TV Co., Romney, W. Va.; Clyde Richmond TV stations via coaxial channel each to Lexington, Staun- Davis, TeleService Co. of Wyoming cable to individual subscribers in ton and Winchester in addition to Valley, Wilkes- Barre, Pa.; Bruck- SAN DIEGO'S the Shenandoah Valley city. Harrisonburg. ner Chase, Southern TV Systems Harrisonburg (11,000 pop.) is Meanwhile, the board of directors Inc., Memphis, Tenn.; Harold 120 miles from both Washington of the newly- formed Community Griffith, Perfect TV Inc., Harris- 1st and Only and Richmond. Television Assn. - national trade burg, Pa.; Gerard B. Henderson, Although there are a number of group organized several weeks ago Alarm Corp., Carmel, Calif ; K. A. TELEVISION STATION TV set owners in the city getting under the leadership of Martin F. Chapman, K. A. Chapman Co., signals via elaborate receiving ar- Malarkey Jr., president of Trans - Honesdale, Pa.; A. J. Malin, Com- rays, the pictures are considered Video Corp., Pottsville-met last munity TV Corp., Laconia, N. H. below normal service area quality. Monday to prepare to fight a Basically, Mr. Allman feels that Federal Bureau of Internal Reve- it is to his interest to help build nue ruling that subscribers of com- IND. EXPERIMENT CALIFORNIA'S up a TV audience in his station's munity TV systems are liable to Will Aid Gate Policy area for the day when Harrison- an 8% tax on their charges. This TELEVISING of Indiana U: s THIRD MARKET burg will have its own TV station. is based on the assumption that basketball game with Illinois in He is planning to spend $100,000 community TV systems are the Bloomington, Ind., on Feb. 18 will on the community TV system. same as "leased" wires. be handled as an experiment by Mr. Allman doesn't think he will .. in San Diego Face Other Problems WTTV (TV) Bloomington to deter- lose his investment once Harrison- mine the effect of live TV on gate burg has its own TV station Among other problems faced by attendance. (FCC's proposed plan locates one community TV operators, accord- ing To correctly determine the effect UHF channel there). to Mr. Malarkey, are material of the coverage, the university has ottrLi "Even though set owners will be shortages and technical improve- t local ments. offered to refund all unwanted able 'to pick up the station's non -student tickets. WTTV will BUSINESS telecasts directly, they will still The former is a real problem, a choice of Mr. assume financial responsibility. want programs, there- Malarkey said, although it is Game has been a sell -out more fore, will want to continue the con- not considered an for insurmountable than a month. Outcome will help nection to our master system," he one. In a report on first quarter said. 1952 allotments the school formulate a policy re- is U_JL9 for building mate- garding TV of Indiana Neither does he see any conflict rials, NPA listed only one commu- coverage interests nity TV approval -for home games. BUSINESS! (WSVA serves close to 300,000 Pennsylvania Relay Stations, Inc., people with 1 kw on 550 kc). First, Shamokin, Pa. FILM CONTRACTS 7,00,000 Tourists because he intends only to serve The same list showed denials for TV Antenna Systems Inc., for the WBAL -TV to Exceed $100,000 in 1951 Ohio cities of New Philadelphia, WBAL -TV Baltimore announced spent COMMUNITY TV Dover, Midvale, Uhrichsville and last week that it has completed Economics Are Disclosed Dennison; and for Blue Ridge Tele- film contracts for a total of. 162 vision Inc., Asheville, N. C. [BT, features, 92 western, 240 serial $64,000,000. ECONOMICS of community TV Jan. 28]. episodes and 100 cartoons for use systems were revealed last week by Community Television Assn. was this year. in Martin F. Malarkey Jr., president organized last November, held its Leslie H. Peard, Jr., station man- of Trans -Video Corp., Pottsville, first meeting Jan. 3 and elected of- ager, said that WBAL -TV would SAN DIEGO Pa., pioneer in the business of ficers and board of directors Jan. spend in excess of $100,000 on its bringing TV signals to fringe area 16. It counts 40 members (out of 1952 film schedule. Thirty -nine cities and towns. the 100 -plus such entrepreneurs British films, in addition to other Trans -Video began planning for believed in operation or in the features, were obtained from the Wise Buyers community TV in October 1950, planning stage). Atlas Television Corp. Other films started construction in December Officers of the organization are: were obtained from Unity Tele- and linked up its first customer in Mr. Malarkey, president; C. E. vision Corp. Buy early February 1951. Its master antenna is located on Sharp Mt., south of Pottsville, and is tuned to Philadelphia Channels 3, 6 and 10 (WPTZ, WFIL -TV and WCAU- TV, respectively). Philadelphia is about '75 miles from Pottsville WANTED! (pop., 24,000). Some 64 miles of coaxial cable TV WRITER carry the TV signals down the -PRODUCER mountain side to 1,200 customers. The first customer is half a mile By Detroit Agency from the antenna site, the most distant, five and a half miles. Agency with top TV billing in the market wants KFMB-TV Each customer paid $135 as an experienced writer -producer for all types of com- initial installation charge and pays mercial. Expanding staff offers steady employ- Channel 8 $3.75 a month for service and main- ment, excellent opportunity. Private projection tenance. That works out to $162,- and screening room. Give full details, references, 000 income on installation charges salary required. 550 - K.C. and $4,500 income per month. Con- struction of the system costs $200,- Broadcasting Telecasting, Box No. 234M John A. Kennedy, Board Chairman 000, Mr. Malarkey said. He did not Howard L. Chernoff, Gen. Mgr. reveal the operating costs. Page 66 February 11, 1952 BROADCASTING Telecasting II This Week In Texas AMAR (WBAP -TV Produced Half Hour State -Wide Newsreel),t !Ä'

EL PASO

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CHRISTI ANOTHER TELEVISION EPOCH IN TEXAS A half hour state -wide newsreel, "This Week in Texas," has been contracted for with WBAP -TV, Fort Worth, by Humble

BRO SVILLE Oil and Refining Company of Houston, through Wilkinson, Schiwetz & Tips, Inc. of Houston.

This tremendous undertaking, the biggest television news operation in the South, will be handled by WBAP -TV's 22 -man newsroom staff. Camera crews and stringers will cover the en- tire Lone Star State.

"This Week in Texas" will run in Fort Worth, Dallas, Houston and San Antonio on Mon- day nights. The half hour package, produced entirely by WBAP -TV personnel and equipment, will be sound -on -film ... complete with commercials.

This operation is just another reason why WBAP -TV, the pioneer television station in the Southwest, is the top TV news station in Fort Worth -Dallas, the South's

No. 1 market. III AM -FM -TV WBAP 570 - 820 5LChannel f1 IWu FREE & PETERS INC. AMON CARTER, President GEORGE CRANSTON, Manager Exclusive National STAR -TELEGRAM STATION . ROY BACUS, Commercial Mgr. Representatives HAROLD HOUGH, Director FORT WORTH, TEXAS AFFILIATED with ABC NBC BROADCASTING Telecasting February 11, 1952 Page '67 you can't get a tan A peculiar summer, last summer. Hard to see how anybody got a sun -tan. Judging by statistics, most people spent the summer indoors, looking at television, just as they'd spent the winter, and autumn, and spring. on television We know you can do almost anything, with television, but the fact is that nobody ever got a tan from a cathode tube.

But it's just as true that summer sponsors didn't get burned, either.

Most CBS Television advertisers who kept their names and products selling all last summer (and most of them did) found* that ...they were reaching big audiences -often larger than their October -April average ...they reached those big audiences at a low cost per thousand - frequently lower than their October -April average.

*If you'd like a detailed analysis of the summer television Summer's going to be hot again this year - advertising opportunity, ask CBS Television Sales for the

recent publication It Takes Four Quarters To Make A Dollar." in CBS Television. And the people who are

going to stay coolest and most collected . -and collect most -are the advertisers who see to it they stay in that picture.

CBS TELEVISION ings for San Francisco and Los SERIES Angeles last fall. The monthly WTMJ -TV RATING MERGER service covers ratings, audience 10 Colleges Cooperating CHICAGO CODE Tele -Que, ARB Fuse Reports composition and viewers per set for WTMJ -TV Milwaukee is carrying NTRB Hopes for Local Use all stations in both cities. In ad- out its most ambitious series of ME GER of American Research dition, it provides cumulative rating CODE of television standards was -Que monthly tele- educational television programs. released last week by the National Bur au and Tele figures on daytime programs. The is presented in visi reports on the West Coast, series being Television Review Board, Chicago, The Tele -Que report offered cooperation with 10 colleges and effe ive Feb. 1, was announced which hopes the industry locally nearly identical service and both universities in Wisconsin. last eek [CLOSED CIRCUIT, Feb. 41. will use it as a guide. The board, T Los Angeles and San Fran - organizations used personal viewer- Titled Education on Parade, the comprised of persons outside the e covers wide cisc reports of both services will diaries as the basis for their sta- series a variety of sub- TV industry, cited 12 instances of jects. Programs telecast 2 -2:30 c mbined. Field work and tab - tistics. are programming it considers "ob- be p.m. ulat. n of the information will be Saturday. jectionable"- "completely harmful han led by ARB. Programs are prepared, pro- or offensive, or sufficiently harm- C ffin, Cooper & Clay, originator WFIL -TV 'University' duced and presented by the schools. ful or offensive as to dominate the of t e Tele -Que service in Los An- Rehearsals are held on the campus program theme." gele and San Francisco, will dis - ELEVEN diversified courses, pre- of each school with a WTMJ -TV Rejecting the idea of "absolute trib te the combined ratings on the pared by faculty members of col- staff director attending the final censorship," the board believes Wes Coast. They also will offer leges and universities in Penn- dress rehearsal. "the dynamic and tremendous in- Glie s in the area the other ARB sylvania, New Jersey and Dela- Schools participating are Mar- fluence of television should be city reports and national services. ware, are being offered by WFIL- quette U., Milwaukee Downer Col- directed toward information and T e two firms will, however, con - TV Philadelphia for the second lege, Wisconsin State College in education as well as entertainment. tinu market research and special consecutive year. WFIL -TV Uni- Milwaukee, Mount Mary College, We believe that laughter and fun repo is activities separately. It versity of the Air, which began the U. of Wisconsin in Madison, are necessary to the enjoyment of was emphasized that the merger Feb. 4, will continue through the Carroll College, Milwaukee School life, and we prefer a sense of pert ins only to the regular middle of May, and will be tele- of Engineering, Lawrence College, responsibility on the part of those mon hly rating service. cast weekdays from 11:30 a.m. the U. of Wisconsin Extension in who present TV programs." A B initiated its television rat- 12 noon. Milwaukee and Beloit College. Termed objectionable were (1) im- moral, lewd and suggestive words and actions, as well as indecency in dress; (2) a deliberate presentation of vulgar and sordid situations; (3) irreverence toward religion or patriotic symbols where it is not essential to a dramatic situation; (4) excessive bad taste in words and actions, deliberately pro- jected for their own effect; (5) ex- cessive frivolity concerning established traditions of family authority and cus- toms; (6) malicious derision of racial or national groups; (7) undue glorifica- tion of criminals and undesirables; (8) RESULTS. ..where they count excessive violence, bloodshed and cruelty; (9) excessive noise, confusion and tumult to a point where it disrupts normal family situations; (10) any idea situations or presentations that es- Most result stories come after the advertiser has sentially injure the dignity of God and mankind and the inalienable right of been on the air. human integrity; (11 shows which tend to glamorize false values, and (12) disloyal or subversive sentiments Here's a WGN -TV advertiser's result story that which might injure the U. S. happened before he went on the air: A salesman for a Chicago food broker, who had O &O SEPARATION already been given an order for one of his products by ABC -TV Effects on Coast a grocery buyer, mentioned that the product was to be IN LINE with long -range overall policy of separating ABC owned advertised on a WGN -TV daytime program. TV stations from ABC -TV net- work, Robert Kintner, president, When the buyer heard of this, he ordered an announced that KECA -TV Holly- additional 100 cases of the product. wood has been set up as an inde- pendent unit. Phil Hoffman, sta- We've shown you direct proof of the pulling tion manager, reports directly to power with viewers ... and here's proof of WGN -TV's William Phillipson, director of ABC Western Division. Donn B. acceptance with buyers. Tatum, director of TV for Western Division, continues in that ca- pacity. KECA -TV will have its own If you want results ... you need WGN -TV in Chicago sales manager, allowing Robert Laws, KECA -TV and division TV sales manager, to concentrate ef- forts in the division. Plans for additional construction of office and technical facilities space at ABC Television Center also were disclosed by Mr. Kintner.

NARTB TV's 81 TELEVISION membership of NARTB will comprise 81 of the 108 operating TV stations when the TV Board meets Wednesday in San Antonio. Latest to apply for mem- bership is WPTZ (TV) Philadel- et)e Chicago lLrlbunc Tcicilis(oll `7td1i0ll phia. The application was signed by Ernest B. Loveman, vice presi- dent- general manager of the Philco outlet; Page 0 February 11, 1952 BROADCASTING Telecasting Now 14,000,000 families can watch the show

In the short time television has been Today 94 television stations in 54 Planning and providing these facili- on the road, it has come a long way. cities - representing more than half ties is a big job. It takes special equip- Only six years ago, intercity broad- the country's population - can present ment and personnel, made possible casting was in the experimental stages. the same show ... and coast -to -coast only by large investments. The present When the 1945 Army -Navy game was transmission is accomplished with value of coaxial cable and Radio sent to New York from Philadelphia great success. Ada, facilities used by the Bell through 95 miles of coaxial cable, it Broadcasting facilities, provided by System for television is $85,000,000. was the first time in history more than the Long Lines Department of the Yet the cost of the service is low. one city could watch the same event American Telephone and Telegraph The Telephone Company's total net- at the same time with today's method Company, and the Bell Telephone work charges average about 10 cents of telecasting. Companies, total 24,000 channel miles. a mile for a half -hour program.

BELL TELEPHONE SYSTEM

PROVIDING TRANSMISSION CHANNELS FOR THE RADIO AND TELEVISION INDUSTRIES TODAY AND TOMORROW

BROADCASTING Telecasting February 11, 1952 page 71 nists throughout the country make Five L. A. Units "Emmy" nominations, "ATAS has AWARDS PROTEST Quit ATAS gone far afield of its original TV AT HEARINGS intent." Sen. Neely Cites Benefits PR TESTING the new "national" structure of the Academy of Tele- Despite withdrawal of the five visi n Arts and Sciences, in its annual "Emmy" awards, five of the stations' support, Mr. Roach said TELECASTING of public hear- sev n Los Angeles- TV stations Wednesday night withdrew "support the awards dinner will be held. ings provides the "most effectual an or membership" and announced they will give "full support" to the This year, with the awards struc- of all existing means of informing new y- organized Hollywood So- ,t ture expanded from a local to a the public of the devastating man- ciet for Television Achievement. be given "Emmy" Awards are on national basis, some 150 TV editors ner in which organized and un- R signing as both "individuals those networks. Both stations, and columnists will vote. The bal- organized criminals are imperiling and station managers" were Don however, are fully associated with lots will cover 1951 achievements the people and impoverishing the Fed erson, vice -president and gen- HSTA. in six categories. Nominations will nation," according to Sen. Matthew eral manager, KLAC -TV; Richard Hal Roach, vice -president, Hal be for the best dramatic, comedy M. Neely (D -W. Va.), chairman of A. oore, vice -president and gen- Roach Studios and newly elected and variety show, and best actor, the Senate District Crime Subcom- eral manager, KTTV; Klaus ATAS president, expressing regret actress, comedian or comedienne. mittee. Lan sberg, vice -president and gen- over the resignations of managers In addition, special achieve- Sen. Neely made his comments eral manager, KTLA; Donn whom he considers "leaders in their ment awards will be presented to following receipt of a letter from Tat m, ABC Western Division Di- field,' reminded that "television is the person or organization who a Silver Spring, Md., architect, ree r of TV (KECA -TV) Ward a national business now." He felt during 1951 contributed most to Katherine Cutler Ficken. Mrs. In m, executive vice- president the resignations were a result of the advancement of television. Ficken commended the chairman Don Lee (KHJ -TV). Mr. Fed- "misunderstanding." The new HSTA membership is for conduct of the hearings and ders n also resigned as first vice- "If the local stations want to get limited to "persons actively en- praised TV coverage. pres dent ATAS. He was to be in- together and give each other gaged in television production" or "Far from being a show, as some stall d at awards dinner next Mon- awards. That's all right with us," those who have "made or are mak- Senators and others shortsightedly day Feb. 18). he said. However, he hoped they ing a significant contribution to consider it, television is thought not forbid station employes the progress of TV" in the New Group More Local will Holly- provoking and revealing of the from belonging to ATAS "because wood area -whether locally or on true character of the individuals In a joint statement they said that would be un- American." a network basis. and questions involved when it is AT S "is no longer primarily The managers pointed out that HSTA plans to set tip a system conducted in the unrehearsed, cone rned with the progress of te- ATAS was formed originally to of purely local originated awards forthright manner in which you levis on in Hollywood, as distin- "promote Hollywood Television" for next year. have conducted these hearings. In guis ed from television in other but in having TV editors -colum- my opinion and legal " the Senators area whereas the newly organ- groups who have opposed television ized HSTA will be 'MOVIE QUICK QUIZ' devoted exclu- Sign Easter Parade coverage of such hearings are as sivel to "the achievements of all Sold in 14 Markets as those pro ams backward and ignorant released from Hollywood, PEPSODENT Div. of Lever Bros., PACKAGE program, Movie Quick who jeered while viewing Fulton's whe er of independent or net - through McCann -Erickson, New Quiz, Walter Schwimmer Produc- steamboat from the banks of the wor.. origin." Work, will sponsor first half -hour tions' TV version of Tello -Teat, K XT (CBS -TV) Hudson." and KNBH of NBC -TV's New York Easter has been sold in 14 markets in the (NB -TV) executives will con- Sen. Neely replied that these Parade coverage April 13, with 10 days it has been on the market, tinue their ATAS membership for Tire and Rubber Co., via observations "are more than en-. General with three stations signing for me reason the t me being at least. Majority D'Arcy Adv. Co., slated couraging to for the Cleveland, five -year runs, Aaron Beckwith, of the of p ograms and personalities to as second-half sponsor. that some of my 'brethern' sales director for United TV Pro- which I have grams Inc., announced last week. long been a member are violently Five -year contracts have been opposed to the use" of TV. He signed by WTVN (TV) Columbus, added that he hopes the proceed- WASHINGTON Ohio, WICU (TV) Erie, Pa., and ings will be televised when hear- KHJ -TV Los Angeles. WFIL -TV ings resume in March. WATCHES aews Philadelphia signed for 52 weeks. Two articles on the hearing tele- The 26 -week minimum package has casts that appeared in the Jan. 21 been purchased by WGN -TV Chi- issue of BROADCASTNG TELECAST- cago, KING -TV Seattle, WOW -TV ING were inserted in the Congres- Omaha, KSTP -TV St. Paul, sional Record last week by Sen. 11 p.m. News WMAL -TV Washington, WXYZ- 0 0 Neeley: They were a news story, with TV Detroit, WAAM -TV Baltimore, "Is TV Winning Fight for Equal- RAY MICHAEL WLTV (TV) Atlanta, WHAM -TV ity?" and an editorial, "TV Ac- Rochester and WJAR -TV Provi- Now Available Monday and Thursday quitted of Others Sins." Both dealt dence. with TV coverage of Congressional Nightly except Sunday, Ray Michael hearings, particularly the D. C. airs a concise five- minute news sum- crime hearings. mary, in a choice spot following top - THESPIANS VOTE rated network shows and preceding For TV Authority Playhouse," a feature TELEVISION actors and actresses "Cinema film ALAN YOUNG CONTEST program in New York voted Television WSAZ -TV's Shriber Is Winner ¿ Authority (AFL) as their collec- tive bargaining agent in national HAL SHRIBER, promotion man- labor relations board elections, held ager, WSAZ -TV Huntington, W. the last three days in January. Va., has been declared winner Ballots of the 4,700 eligible of the Alan Young Promotion Con - WATCH voters, counted Wednesday, showed test sponsored by 1,236 for TVA representation, 6 the Ralph H. WASHINGTON against it, and 244 ballots whose Jones Co. of Cin- legality was questioned. Since cinnati for CBS 244 votes would not influence Add to the District of Columbia nine Virginia counties, six the television s t a - no in Maryland, one in West Virginia ... and you have the results, attempt will be made to tions carrying the WNBW coverage area, with a population of 1,717,200, establish the eligibility of those Alan Young an effective buying income of two and a half million people, NLRB spokesman said. Show. dollars, and TV set ownership of 324,375 ... an area that bears watching. First prize in- Makes TV Offer cluded an all -ex- JOAN CRAWFORD, film star, is penses paid week NBC Television in Washington submitting a five -year TV proposal Mr. Shriber in Hollywood. Mr. to major networks in which she is Shriber, native of wnbw Represented by NBC Spot Sales asking $200,000 per year for 26 Boston, has been with WSAZ -TV Channel 4 half -hour TV films yearly plus 50% as promotion manager since May ownership of properties. 1951. Page 72 February 11, 1952 BROADCASTING Telecasting For a better picture-now you can minimize jitter, roll, tearing, humbars!

YOUR customer -the viewer -de- New General Electric circuitry wipes serves a received picture that's out hum. Old sync is taken off, reshaped sharp, stable, free of the ailments that and reinserted in the proper amount to go with a poor incoming signal. The assure a standard signal and to diminish new G -E type TV -16 -B, different from jitter, roll, and tearing. Examine the all other stabilizing amplifiers, will comparison chart at lower left. It tells do much to eliminate these nuisances. the complete story.

Your G -E broadcast representative ..

. - , is loaded with information on the new General Electric television station Performance chart -you check the difference! equipment line. A phone call to the G -E office near you will get quick action; or MANUFACTURER MANUFACTURER CHARACTERISTIC 6-E TV-16-B write General Electric Company, Section Syracuse, N. Y. Unìform,to : Unifórm'tò 222 -11, Electronics Park, Fidelity ` response -7 mc ..7'me' ".

Output level adjustment Yes oez CQ//L 7OlUG CO'11G,ee//nce ,Feedback Output Stage Yes No ,07 Direct Monitoring of Output Signals Yes No Local Blanking Input GENERAL@ELECTRIC '(with sync lock) Yes No Yes, remote Video "Clip- Fada" control No

White Clipper Yes No Bridging Input Level Control Ves No No Station TV Is Growing tolestatus Around the World K RILID (Report 202) Two stations under construction. More many European and Ameri- NUMBER of foreign countries of- planned. Latin fering regular TV service increased Cuba -30,000 sets in use. Three sta- can countries to large audiences. Dallas from five 1950 16 last tions on air. Network of four more sta- Berlin demonstrations staged by in to year tions under construction. More planned. and will increase to an estimated 24 Denmark- Service began Oct. 1, 1951. CBS and RCA were viewed by 1.5 for 1952, 28 by 1953 and 42 by the All television sets in Copenhagen stores million to 2 million persons, Mr. sold out the day after announcement i'extze.' ixoat Pou.endue end of 1955, it is calculated by Rich- of beginning of service was made, ac- Hubbell estimates. ard W. Hubbell, chief of the TV cording to newspaper reports. 3,500 to He lists the following countries 5,000 sets in use. %Cef

City Out'ets On Air Se's in Area City Outlets On Air Sets in Area Albuquerque KOB-TV 13,000 Louisville WAVE -TV, WHAS -TV 130,076 Ames W OI-TV 80,607 Matamoros (Mexico) - 154,228 Atlanta WAGA-TV, WSB-TV, WLTV 165,000 Br'wnsvi'le, Tex. XELD -TV 11,100 Baltimore WAAM. WBAL-TV, WMAR-TV 355.052 Memphis WMCT 118,000 Binghamton W NSF-TV 50.150 Miami L''TV I 105.000 BI re, inghom WAFM-TV, WBRC-TV 81,100 Milwaukee WTMJ'V 305,537 Bloomington WTTV 125,000 Minn -St. Paul KSTP -TV, WTCN -TV 301,500 TELEVISION HOMES Boston WBZ-TV, WNAC-TV 847,725 Nashville WSM -TV 54,784 Buffalo sNBEN-TV 247,503 New Haven WNHC -TV 224.000 Charlotte WBTV 122,970 New Orleans WDSU -TV 78,377 Chicago WBKB, WENR-TV, WGN-TV, WNBQ 1,077,817 New York WARD, WCBS -TV, WJZ -TV, WNBT IN KRLD-TV'S Cincinnati WCPO-TV, WKRC-TV, WLWT 329,000 WOR -TV, WP IX 2,750,000 Cleveland WEWS. WNBK, WXEL 567,692 Newark WA TV EFFECTIVE COVERAGE Columbus WENS-TV, WLWC, WTVN 210,000 Norfolk WTAR -TV 101,833 Da l'as- Oklahoma City WKY -TV 113,224 AREA Ft. Worth KRLD-TV, WFAA-TV, WBAP -TV 154,228 Omaha KMTV, WOW -TV 117,064 Davenport WOC-TV 85,134 Philadelphia WCAU -TV, WFIL -TV, WPTZ 1,010,000 Quad Cities Include Davenport, Moline, Rock Ise., E. Moline Phoenix KPHO-TV 55,100 Dayton WHIO-TV, WLWD 227,000 Pittsburgh WDTV 342,300 Detroit W1BK-TV, WW1-TV, WXYZ -TV 705.323 Providence WJAR -TV 191,000 EXCLUSIVE CBS Erie WICU 82,765 Richmond WTVR 105,258 Ft. Worth - Rochester WHAM -TV 109,000 Dallas WB6P-TV, KRLD-TV, WFAA-TV 154,228 Rock Island WHBF -TV 85,134 TELEVISION OUTLET FOR Grand Rapids - WOOD-TV 135,000 Quad Cities Include Davenport, Moline, Rock Ise., E. Moline Greensboro W FMY-TV 97,605 Salt Lake City KDYL -TV, KSL -TV 70,200 Houston KPRC-TV 116,000 San Antonio KEYL, WOAI -TV 66,518 DALLAS-FORT WORTH Huntington- San Diego KFMB -TV 124,000 Charleston WS AZ-TV 73,500 San Franciste KGO -TV, KPIX, KRON -TV 315,000 AREAS Indianapolis W FBM-TV 212.350 Schenectady- Jacksonville WMBR-TV 52,000 Albany-Troy WRGB 193;700 Johnstown WJAC-TV 132,732 Seattle KING -TV 124,500 St. Louis KSD -TV 363,000 Kalamazoo - WKZO-TV 170,560 Syracuse WHEN, WSYR -TV 160,226 This is why WDAF-TV 180,755 Kansas City Toledo WSPD -TV 150,000 Lancaster W GAL-TV 135,576 Tu'sa KOTV 98,375 Lansing WJIM-TV 80,000 Uica -Rome WKTV 67,000 Los Angeles KECA -TV, KFI -TV, KLAC -TV, KNBH Washington WMAL -TV, WNBW, WTOP -TV, WTTG 324,375 Ç,KRLD-TVJ KNXT, KTLA, KTTV 1,161,036 Wilmington WDEL -TV 93,014 15,690,394 - is your best buy Total Markets on Air 64 Stations on Air 109' Estimated Sets in use Includes XELD -TV Matamoros, Mexico. Editor's Note: Totals for each market represent estimated sets within television area. Where coverage areas overlap set counts may be Channel 4 ... Represented by partially duplicated. Sources of set estimates are based on data from dealen, distributors, TV circulation committees, electric companies and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in oll areas ore The BRANHAM Company necessarily approximate.

Page 4 February 11, 1952 BROADCASTING Telecasting On Top with Old Smokey Or -Sales by the Bucket on WHIO -TV

Smokey Ward's a fiddler man -He's a hill -type billy - And folks tune in from near and far. You think this claim is silly?

Five Sunday morns, at 10 a.m.- A time, they say, when viewers ain't - Smokey's Gang got off one plug About a local merchant's paint.

How many gallons would you say A pitch like this would move? Best you let us tell you first - TEN THOUSAND we can prove!

Hillbillys, yet! On Sunday morn! No other sales publicity! And product sales like this racked up! Not claims -real authenticity! Come on along and make your sales On WHIO -TV!

When it comes to figures, sales figures talk loudest. See National Representative George P. Hollingbery for full information.

C H A N N E L 13

144-. O ty -FM DAYTON, OHIO

BROADCASTING Telecasting February 11, 1952 Page 75 OMBINATION of humor, phi- rector KTTV (TV) Hollywood, to losophy and a sales pitch are Manhattan Films International, Los included in the format of 52 Angeles, as manager of Television fiv inute television films to be Div. John Leo, district sales man- pro . ced for Contour Chair Lounge. ager Eagle -Lion Studios, San Fran - Ho ay of Dreams Inc., Hollywood, cisco, to Manhattan's San Francisco has been formed to produce the film report office as district exchange manager. film s s N tional distribution in 57 mar- Kirby Grant, film actor- singer, kets is planned. Grantland Rice will be among the John A. Ettinger is Goldstone TV signed by Jack Chertok Produc- T e new series, Holiday of guest stars. head. tions, Hollywood, for leading role Dre , mg, deals humorously and * s in Sky King, 26 half -hour TV film Production . . . phil sophically with the realization Television rights to "Little Orphan series sponsored by Derby Foods of d eams. Each film features an Annie" and "Gasoline Alley" have Herman Swarttz, attorney for Inc. Series, starting on NBC -TV arti t, a charcoal drawing and nar- been acquired by Este Television Paramount Pictures Corp., Holly- about April 1, is in production at rati n concerning stream- of -con- Productions Inc., Hollywood, from wood, goes to Motion Picture Cen- General Service Studio [BT, Dec. scio sness interpretation of draw- the Chicago Tribune -New York ter, same city, as general counsel. 31]. ing. News Syndicate Inc. Co- producing with Walter Doniger, s s s Este is a recently- organized com- writer, Mr. Swarttz plans 26 half - Ralph vice- O cers of the new production hour television Duffy Cattell, president and firm Marie LeDoux, president; pany headed by Arthur L. Stern films, of San general sales manager Jerry are Quentin. The films, on Fair- Nic olas Volpe, vice and and William Trinz. based the banks Productions, Hollywood, in president life and experiences of Warden pro cer -star, and Victor LeDoux, The television production com- Atlanta to establish branch office pany will transform each of the Duffy, starts March 1. More than seer tary treasurer. Robert S. 15,000 for company. strips into at least 26 half -hour ft. of prison stock film shots s s s Scot is director. are available to the producers. Paul * e films, using a live cast. Production Kelly, stage Anne Whitfield, Baby Alice on NBC is planned to start about July 1. and film actor, has Fow er -Towne Enterprises, Holly - been signed for the role of Duffy. Radio Hollywood Phil Harris -Alice woo radio, television and motion Mr. Stern -has been in show busi- s s s Faye Show, assigned role in War- ness since 1927. He operated a pict re production company, has Screen Gems Inc., Hollywood, sub- ner Bros. film, The Miracle of Our been organized by Gene Fowler, chain of Chicago motion picture Lady of Fatima. houses many years sidiary of Columbia Pictures Corp., aut r - biographer, and Gene for and said he s s s is one of the first film exhibitors is making three half -hour televi- Tow e, television and screen writer. sion films for The Christophers, Paul Stewart, star of ABC Radio Tay Garnett joins the organization to enter television production. Mr. Trinz, also a veteran showman, is Catholic study group. The first Rogue's Gallery, assigned role in as fi Id director. Gene Fowler Jr. film, already completed, Television R -K -O film, Loan Shark. is ed tor. said to have "discovered" Judy Garland, Mary Martin and Deanna Is What You Make It, stars Ruth s P 'ncipals in the corporation Hussey and Walter Abel. The Durban. He produced the first L. G. Caldwell, advertising execu- pool d their literary efforts and ac- second, Government Is Your trans -continental TV series for Busi- tive, Firestone Tire & Rubber Co., d many new They ness, is quir properties. ABC to emanate from the West written by Cyril Hume. Akron, Ohio, in Hollywood to su- plan immediate production of a Coast. The third, written by Charles Haas, our Famous Personalities TV deals with atomic pervise filming half -hour commer- half energy. The cial film Pro- Mr. will narrate, and Sales ... films are on at Jerry Fairbanks films Fowler based books written ductions. Derwin Abbe signed to Red kelton, Jimmy Durante, Jack Kling Studios, Chicago, has sold the by Father James Keller, who is in Dempsey, Hedda Hopper and charge of group. direct film. Old American Barn Dance in 28 s * s including Pittsburgh, To- * s ledo, St. Louis, Oklahoma City, Andre Charlot, English producer of Tulsa, Bloomington and Ames. Chariot's Revue, has obtained `GOLDBERGS' STATUS rights to all titles, * s s properties, mu- Three Sponsors Listed Series of "TV Disc Jockey sic and lyrics to the Revues' com- FOR Toons," AFTER in- out -again a Screen Gems Inc. package, is now plete library. He will produce a an again, in- a weekly feature of WBKB (TV) series of hour -long television films terlude, The Goldberg, got started on week (Mon., Chicago, Sunday, noon -12:30, as in Hollywood with Syd Cassyd as NBC -TV last Wed., SALE co- producer. Fri., 7:15 -7:30 p.m. EST) with part of Hal Tate's Disc TV Jockey sponsors lined up for all three Show. The first package of 40 Film People . . . TV weekly periods [BT, Jan. 14]. For television micro -wave Toons was released to stations and Henry Youngman has been signed advertising agencies fortnight American Vitamin Corp. appar- relay use-one 200 foot ago, by Stephen Slesinger Productions ently had no hesitancy about its with ten new film- record combina- to star in 13 half -hour TV films, double guyed tions scheduled shipment sponsorship of the Monday shows, "Skyline" for each !fenny Youngman's Playground. but Ecko Products developed month. Films will feature old and new tower complete with re- s qualms about the number of sta- names in vaudeville. Lewis Allen tions the network could deliver and quired obstruction light- Recent television film commercials will direct. for the following organizations s s s decided against sponsorship of the ing. have been completed by Wednesday segment, while Necchi Alexander Howard Bretherton signed by Ro- Machines Sales Corp. Film Co., Colorado Springs, Col.: land Sewing ap- Aso, f our reflecting Reed Productions, Culver City, peared to waver in its original Eastern Wine Corp., New York, Calif., to a year's contract. He is decision to back the Friday night screens which permit the one 60- second film through Ben B. assigned to Troùble With Father period. and Mystery Theatre, half -hour mounting of micro -wave Bliss & Co. Union Pacific Railroad, At the last minute, however, Omaha, one 60- second and one 20- television films now on ABC -TV. Ecko reconsidered and started its diéhes on ground. second film through The Caples Co. s s s sponsorship last Wednesday as The Coleman Co., Wichita, seven Frank Wisbar, executive producer scheduled, explaining through 46- second and seven 13- second films for Frank Wisbar Productions, spokesmen that it had decided to FOB DETAILS. featuring Coleman water heaters. Hollywood, starts "Sound in the go along with the present station Genesee Brewing Co., Rochester, Night" this week, his 100th half - lineup and add new outlets as they W1tITE - N. Y., one 60- second and three 30- hour TV film for Fireside Theatre become available. Necchi, mean- second films through Rogers & Por- series. while, was reported to have reaf- J. M. McDONALD, ter. La Fendrich Inc., Evansville, s s s firmed its sponsorship of the Fri- Ind., one 60- second film featuring Pete Johnson, assistant to film di- day period, beginning March 7 Assistant Director of La Fendrich cigars through Sass & Engineering Co. s s * Crosley Broadcasting Nat C. Goldstone Agency's film GEORGE W. Corporation television package, View the Clue, ANGERTONE COLBURN SYNC -SOUND now on KTTV Los Angeles Tues- BEST FOR 'TV FILMS LABORATORIES Crosley Square, day at 10 p.m. Keith Hethering- INC. RANGERTONE Cincinnati 2, Ohio ton m.c.'s the program for Rheem USED BY 304 East 44th Street, 73 WINTHROP ST. New York 20, New York Mfg. in cooperation with three NEWARK 4, N. J. local dealers through Tullis Agency. \f\` Page 76 February 11, 1952 BROADCASTING Telecasting able TV deals. Company in the past STANDARD CAPITAL has made only secondary financing CBS TV CITY Forms New TV Subsidiary on movie deals. First Phase Set Oct. 1 FORMERLY concerned with fi- Marcus Loew II, grandson of nancing of theatrical motion pic- Marcus Loew, founder of Loew's SIR -STORY engineering building tures only, Standard Capital is ex- Inc., heads Standard Television as . and four studio unit of CBS Tele- panding operations to include tele- president and currently is setting vision City in Los Angeles will be vision through a wholly owned sub- up representatives in key cities to ready for occupancy by Oct. 1, Jack sidiary, Standard Television, with handle company product. L. Van Volkenburg, the CBS TV headquarters at 307 S. Hill St., Standard Capital has sold 50% announced last Monday. Los Angeles. financial interest in Quality Films president, Nate Wallach, company parent and withdrawn 14 movies from This is the initial unit of the president, said that besides dis- center, now under construction and tributing its product, the firm has that firm for release under the new more than 30% complete at Beverly initially earmarked $1 million to setup, according to Wallach. W. Blvd. and Fairfax Ave. Karl Van Meter (1), executive di- finance TV film production. Under E. (Billy) Chaikin, Standard Capi- Mr. Van Volkenburg revealed de- rector, United Cerebral Palsy the new plan, Standard Capital tal director. Mr. Wallach also tails for the first time at a Holly- Asan., presents Col. Mitchell Wolf- will put up the first money on suit- resigned from Quality's board. wood news conference. Among the son, WTVJ president, with trophy details: Cost of the initial plant in recognition of telethon's aid. reportedly will be $8 million un- equipped; it will cover 16 acres of a 35 acre tract; each studio will CEREBRAL PALSY AID measure 12,100 square feet with two equipped for audiences of 350 WTVJ (TV) Stages Telethon each; walls separating audience CASH and pledges aggregating and non -audience studios will be more than $68,811 were chalked up flexible to permit conversion to for cerebral palsy victims in the any size to meet programming de- Greater Miami area in a 15%- mands. hour telethon over the facilities of The entire project, when com- WTVJ (TV) Miami on Jan. 19 -20, pleted, will be the first of its the United Cerebral Palsy Assn. kind ever built for television and has reported. will represent an investment of The telethon, described by UCP more than $35 million. The CBS as the South's first, was staged in Television City will cover 25 acres the Miami Beach Auditorium and and include a 13 -story permanent featured name entertainers includ- administration building of 600,000 ing Jack Carter, Martha Raye, square feet. Benny Davis, Sid Franklin, Nancy Administration building of the Donavan, the Vagabonds, Paul initial plant will have 35,000 Bruun and George Hopkins. square feet of floor space with con- Scheduled to run from 10:30 p.m. ference rooms for writers, direc- Saturday to 12:30 p.m. Sunday, it tors, producers and other crafts- was extended to 2 p.m. Sunday you can "see" men. Adding to spacious dressing because of "overwhelming response rooms, there will be three re- from TV viewers," UCP reported. hearsal halls, measuring 4,550 difference on WBNS -TV square feet each. The new-type There's no question about the quality of telecasts on Chan- "sandwich loaf" structure of the LEO DUROCHER SERIES initial unit was blueprinted after nel 10. Better technical facilities make for better programs more than 50 attempts by archi- Acquired by United Television and commercials. WBNS -TV is one of the most modern tele- tectural engineers William Pereira UNITED TELEVISION Programs vision centers in the country, providing advertisers with com- and Charles Luckman, to come up Inc. has acquired a new feature plete facilities, equipment, and technical skills for highest City design ac- with a Television series, Double Play, with Leo quality production. ceptable to network executives, it Day, to be Durocher and Laraine see why Central Ohio view- was pointed out. local and regional Compare facilities and you'll released for impact The stress on flexibility, accord- sponsorship just as spring baseball ers prefer WBNS -TV and why it offers more sales ing to Mr. Van Volkenburg, is to practice begins, President Gerald for your money. permit expansion or change along King said last week. with the "growth and development Format centers around the of television without even losing its Durochers who interview and advantage of rapid, economic pro- argue with major sports personali- duction." ties. Some 26 of the 15- minute telecasts will be filmed this spring, with Mr. Durocher under contract EFFECT ON PUPILS to do a total of 104. Now being produced in Hollywood, the first Ills Often Parents' Fault six completed shows feature such sports guests as Casey Stengel, AFTER the novelty of television Chuck Dressen, Bob Lemon, Ralph has worn off, some children choose Kiner and Nancy Chaffee. Next group in series is scheduled for programs more carefully and turn Ed. Sullivan Introduces McGregor 'porn wear Complete 16 MM Film Production and production at the Giants training laboratory facilities. to other pursuits. Utilizing the excellent production fa. camp. the F. & R. Lazarus Company This was brought out by Ed dillies TelePulse December, 1951, WENS-TV carries 8 a but highly 10 program director of have developed unique out of 10 lop once a week shows, 6 out of Weston, successful merchandise show. top muai -weekly shows, three of which ore WCPO -TV Cincinnati, in a talk GOP locally produced. before Ohio professors. Okla. Convention will Speaking on the subject, "The WRY -TV Oklahoma City tele- of Television on cast the Oklahoma State Republi- Effect School the Children," Mr. Weston emphasized can convention direct from city's Municipal Auditorium today COLUMBUS, OHIO that parents are to blame for many (Monday). Station will telecast CHANNEL 10 of the ills being placed on televi- debates and the voting on any re- wbnstv sion. Video is only "something to solution endorsing a particular CBS -TV NETWORK Affiliated with Columbus Dispatch and see; it's not a way of bringing up Presidential candidate if such a WBNS -AM General Sales Office: SS North Nigh Stroll children," he said. resolution is introduced. BROADCASTING Telecasting February 11, 1952 Page 77 MARCH OF DIMES Networks, Stations Help "I DON'T think there was a pro- Hollywood was broadcast by NBC TELECASTING last week were the '13b 00(..12,Ai gram that didn't give us time." radio Jan. 31, with major broadcast- following: That is the report on radio and ing personalities including Alice WTIC- Hartford Courant "Mile television participation in the 1952 Faye and Phil Harris, Bob Hope, O, Dimes" ended on February 1 aa March of Dimes campaign as made Dennis Day and Fibber McGee and with a high record of contributions. by one spokesman for the National Molly appearing on behalf of the This was the 12th annual fund- Foundation for Infantile Paralysis campaign. raising drive by the station and in New York. Although there were no special, newspaper. Total of nearly $676,- "Networks, stations and spon- national television shows for the 000 was raised in previous 11 sors gave us the most gratifying March of Dimes, announcements drives. cooperation," another worker add- and pleas were carried on virtually WDRC Hartford during January ed. "Broadcasting people were all major regular programs some- devoted all available day and night simply wonderful." time during the month. The Robert station breaks and spots to the presents show on drive. Resdlts of radio spots and sta- Montgomery tion break announcements were NBC -TV Feb. 4 was "Rise Up and At WKNE Keene, N. H., Discs most evident in the final day Walk," a drama about infantile For Dollars telephone marathon for of the month -long drive, when paralysis adapted from the Book- March of Dimes was conducted by the Mother's March was held in of- the -Month Club selection. Disc Jockey Don Roberts, resulting many 'metropolitan areas. Women If cooperation offered by local in pledges "almost double that of in New York seeking last-minute, New York stations and sponsors 1951." Listeners pledging money door -to -door contributions were was an indication of national ef- by telephone were granted record surprised to be greeted with, "Oh fort, the broadcasting of appeals requests with album or records go- yes, we're expecting you," it was was a magnificent success, officials ing to the, highest contributor. reported. said. WTWN St. Johnsbury, Vt., Radio and television were cred- "They just about cleared all pub- through varied efforts, raised ited, in particular, with laying a lic service time for us," one cam- about $400 for the MOD drive. ow solid groundwork for the ultimate paigner explained. "I couldn't at- For the sixth year, WACE Chi- welcome given fund workers. Fi- tempt to estimate the number of copee, Mass., exchanged musical nancial reports will not be corn - spots and station breaks we had." requests for pledges on its Musical pleted for some time, it was said, The final day of the campaign, he Grab Bag, 2 -4 p.m. $4,600 has come RCAVICTOR but the value of the "welcome added, provoked almost total ef- in with contributions still mount- groundwork" was heavily empha- fort, with words about the March ing even though station announced sized by foundation officials. of Dimes being broadcast at least end of its drive. Last year WACE Network Efforts every 15 minutes on some station raised more than $3,200. TuJ" within the city. Shirley Matson and Pen Brown, Major radio broadcasts given WTAG Worcester, led exclusively on behalf of found- Transcriptions of programs dedi- that sta- ood program ideas and top talent the tion's drive. On and con- cated to March of Dimes were their Shirley and eserve RCA Victor transcription ation -with time program the Pen show, they asked listeners to tributed by the networks -started heard uality and service. Your material - throughout the world. It was send in their names, phone num- pot announcements to full -length on ABC Jan. 2 when Basil O'Con- estimated 41,902,700 radio that bers and a contribution. Two win- hows -should get the benefit of nor, foundation president, inaugu- homes in the U. S. were reached, ners will receive an expense -paid CA's technical experience and rated the 1952 campaign. Gov. Earl plus over 850,000 set owners and search. Warren of Calif. and his daughter, trip to the Laurentian Mountains. their families in the U. S. terri- Nina, herself a polio victim, were Mondays during January on Your order, LARGE Or SMALL, IS tories and 90 million servicemen principal speakers. Domestic Diary with Polly Huse recorded, processed and pressed in and civilians reached Armed CBS Radio produced My Beat by over WBZ -TV Boston were devoted the country's best-equipped studios Forces Radio Service. and plants receives world- famous Five Minutes for the March of to the drive. ... Special, TV films in which RCA Victor engineering. Complete Dimes as a 55- minute, late eve- noted March of Dimes got a boost from on persons appeared were sent to all transcribed radio production and ning benefit Jan. 19. With Helen 15 Boston U. students. With a Hayes as m.c., stars of the legiti- 108 TV in U. and ript- writing facilities are available. stations the S. limited radio budget, MOD officials mate theater-such as Alfred Lunt selected films were sent to armed went to the school for an assist. outact an RCA Victor Custom Rec- and Lynn Fontanne, Judy Gar- forces overseas. rd office today: land and Gertrude Lawrence -gave In less than a month, the students what they considered their out- Station Drives produced 150 announcements which 630 Fifth Avenue standing material, performances on Individual stations spared no were aired by Boston stations, con- Dept. B -20, NEW YORK 20 which their dramatic reputations trouble or expense in supporting ducted remote pick-ups and inter- Judson 2-5011 are founded. the campaign. Among individual views. Especially helpful, said 445 North Lake Shore Drive Mutual carried The Girl in the efforts reported to BROADCASTING university officials, was the local Dept. B -20, CHICAGO 11 Queen Elizabeth, a drama of a girl WHitehall 4 -3215 in an iron lung, from 10:30 -11 p.m. 1016 North Sycamore Avenue EST Jan. 30 on all stations ex- Dept. B -20, HOLLYWOOD 38 cept WOR New York. Film Ac- HILLside 5171 tress Teresa Wright contributed her performance to the founda- Q11`App'v Write now for our fact -filled tion. " Custom Record Brochure! Completing a sentence, "Why I should contribute . . ." was also SELLS! asked of audience for ABC's Stop CROSSE, lor the Ep CR . e custom the Music, with best entries sched- K n rndm u ed using EFFECTIVE se uled for participation in the give- \ \'hen ago, our nt ,. m,nths K charge accounts. was time to upe away series during February. The WKTY bea COVERAGE .vas aoMted to\ would record sicsuccessful has been mail response totalled some 80,000 that have on WKTY To say Our advertising DEMANDS ent, in length pieces. eeded possible we thought exceeded sales Ralph Edwards, NBC Radio -TV fasI of lime. star of The Ralph Edwards Show, WKTY ADIO CORPORATION OF AMERICA inaugurated another mystery con- Ask Weed and RCA VICTOR DIVISION test. His mystery man was known Company as "Mr. Dimes," and the guesser of his identity won a new Cadillac. WKTY ratings are UP 204% in two yearn All -Star March of Dimes Front Pee 78 February 11, 1952 BROADCASTING Telecasting chapter of Alpha Epsilon Rho, na- West Virginia. The trek, from the tional honorary radio fraternity. Pennsylvania border to the Ohio Jerry Gaines, chief announcer, border amounted to only seven WHAT - AM - FM Philadelphia, miles but Mr. Vaden's stunt asked listeners to send in a dime spurred contributions. contribution. This would entitle WSFC Somerset, Ky., along with them to receive a phone call from the Rotary Club of Somerset, Mr. Gaines during his morning or raised $6,000 through auctioning afternoon show. Mr. Gaines would goods contributed by local mer- call in a "mystery" voice. If the chants and private citizens. listener could identify the voice, WROL Knoxville spurred con- he or she would receive prizes, tributions with a popularity contest donated by sponsors. between Archie (Grandpappy) WWPA, WRAK and WLYC Campbell of Country Playhouse Williamsport, Pa., cooperated in a program and Bill Johnson, disc highly effective stunt to boost cam- jockey. Both men urged listeners paign contributions. Station trio to "vote" for them by sending a simultaneously aired the weighing Featured Baltimore radio -TV personalities appearing on joint Mothers dime to local March of Dimes head- oaf dime donations in a remote March Marathon on WAAM (TV) included (I to r): Bill Dyer, spon- quarters. Climax came Jan. 31 broadcast from the window of a sored on WCAO and WAAM programs by Arrow Beer; Nick Campo - when winner (Mr. Johnson) in a downtown department store. On freda, WAAM, m.c. of marathon; Bailey Goss, sponsored on WMAR new convertible led loser on a mule hand for the Saturday broadcasts (TV) by National Beer, and Chuck Thompson, sponsored on WITH by down Knoxville's main street in was a 10- year -old victim of polio Gunther Beer. a civic parade. who was interviewed over the air. WCOV Montgomery, Ala.'s disc Lowell Cartwright, WRUN of Stars, which brought in pledges savings bond. Campaign contri- jockey, Ray Hardin, got into the Utica, N. Y., invited sports per- of $47,508. butions were submitted with en- iron lung on display in downtown sonalities to participate in a panel - WPIC Sharon, Pa., did a special tries. Montgomery, told his listeners he listener sports quiz. Listener or show from Sharon General Hos- WTON Staunton, Va., raised would remain there until $1,000 panel, whichever failed question, pital. The show's dramatic impact over $4,000 in a concentrated 10- had been donated. He was released would have to make a contribution. stimulated donations. day drive, put on largely by Fulton the same day. Another WRUN staffer, Disc WARD Johntown, Pa.'s Larry King, WTON program director, WLWT (TV) Cincinnati, raised raised $3,200 Jockey Carl Swanson, (Turtle) Welch raised $5,000 -ap- and Bob Sterrett, announcer. about $27,000 for the fund during 18%ís marathon. during an -hour proximately $50 an hour -in a 100 - WESC -AM -FM Greenville, S. C., a three-hour telecast of the finals Roger Clipp, general manager hour marathon from a window of LBS affiliate, on Jan. 12 fed the of the local Gloves Tourna- WFIL- AM -FM -TV Golden of Philadelphia a downtown store. 450- station network the story of ment on Jan. 24. and chairman of the 1952 March of WEST Easton, Pa., put on an Air Force mercy flight in con- Dimes Campaign in that city, said nection with the polio fight. WLWD (TV) Dayton, during a an accelerated 10 -day drive and wrestling telethon Jan. 17, drew he expected the total of contribu- brought pledges totalling $10,000 Alfred Vaden, sales staffer at tions resulting from telecasts by $19,227.45 in pledges. For the and some 2,725 phone calls. WEIR Weirton, W. Va., pushed a telethon, 300 tickets were given WFIL -TV, WCAU -TV and WPTZ In a special Mothers' March wheelbarrow carrying a replica of (TV) there to reach $20,000. Marathon which ran until 5 a.m. an iron lung across the state of (Continued on page 82) WDTV (TV) Pittsburgh pre- Sunday, Jan. 27, WAAM (TV) empted commercial time Jan. 31 Baltimore raised more than $7,500 to present a special show, March cash and solicited 360 volunteers for the "March" held Jan. 30. Adv. Bibliography Personalities from nearly all of the Baltimore radio and television SIXTH Edition of 100 Books on stations went to the WAAM stu- Advertising, annotated bibliogra- dios to participate in the mara- phy, has been published. The 25- thon. WAAM's Nick Campofreda page booklet was compiled by was m.c. of the show during its Donald H. Jones, professor of entire nine hours. journalism, U. of Missouri. Prof. In addition to WAAM, other Bal- Jones aimed at selecting books to timore stations participating in give a general coverage of the ad- the marathon included WCAO -AM- vertising field and the booklet FM, WFBR, WSID, WBMD, WINS NOW covers radio, TV, and newspaper WITH- AM -FM, WMAR (TV) and advertising, public relation, public- WCBM. ity and research Single copies are available without cost upon request In Nation's Capital 50,000 WATTS to the School of Journalism, U. of Donations received through the Missouri, Columbia, Mo. Mother's March in the nation's capital were counted over Milton Day and NIGHT! Q. Ford's late program over WMAL -TV Washington. WWDC also reported strong support for Now WINS offers a powerful the March. AIM WWDC conducted a contest in 50,000 watts around the clock. which Disc Jockeys Ford, Art This means still greater coverage - Brown, Willis Conover, Jon Massey an even better signal - JOS. WEED & CO., and Felix Grant competed to see who could raise the greatest another reason why ... 350 Madison Ava, New York, amount. The station planned to Know About the contribute $50 in the name of the winner. Carl Berger, WWDC WINS! 5000 WATT TRANSMITTER government news reporter, not to 1010 be outdone, had collected more than Now in Us at $1,000 in dimes. On Jan. 18, WTVR (TV) Rich- CHNS mond, Va., featured young polio victims to point up the need for ex- HALIFAX NOVA SCOTIA pensive equipment. The Maritimes WDVA Danville, Va., conducted WRNS t a contest designed to raise money BUY ells BUSIEST for the campaign. Listeners were .it 5 50,000 WATTS /--' NEW asked to write in 50 words or - DAY AND NIGHT ... YORK Commercial Station fewer why they like a particular CROSLEY BROADCASTING CORPORATION program. Winner received a $100 BROADCASTING Telecasting February 11, 1952 Page 79 activities, particularly monitoring, NSRB Readies Plan are already dispersed. JOEL W. STOVALL For Capitol Hill There is virtually no possibility WKRC Executive Dies ISPERSION that the FCC, FCDA or Pentagon P OBLEM of dispersal vs. decentralization of government agencies has would come under any blueprint JOEL W. STOVALL, 48, local for decentralization to other cities. sales manager for WKRC Cincin- n projected in sharper focus by federal security planners the past nati, fo night. Some of the lesser agencies might died last week at his home after an illness of several months. views decentralized, however, authorities he issue is posed anew in the continuing conflict of between concede. Identity of these agencies Mr. Stovall was th White House- President Tru- * has never been confirmed. recovering from m n and the National Security least 20 miles from city centers a serious opera- Re urces Board-on the one hand, [ßT, Nov. 19, 1951]. NSRB planners hold that disper- sion would remove key government tion but had been an members of Congress, on the Raaio -TV electronic manufac- back at his job a ot er. turers, along with other type com- units out of enemy bombing range in Washington and still permit month when s presently envisioned, how - panies, are encouraged to estab- stricken. lish new or expanding plants with- efficient government operation. ev r, the FCC does not appear to Widely scattered units envisioned Prior to join- fi re either in plans for dis- in reasonable proximity to supply- ing WKRC ing industries in present market- under decentralization, they point eight Pe sal- moving of certain employes would years ago, Mr. to earby Maryland or Virginia ing areas. Existing manufacturing out, impair essential mili- - facilities' are not affected. tary operations and also be costly. Stovall was mu/ or decentralization, which would Mr. sical director at in olve the transfer of offices to Radio-TV broadcasters are not The administration originally Stovall directly involved in the current submitted dispersion legislation KMOX St. Louis. o er cities. In eight years with WKRC, he controversy beyond the . implied last year, but Congress rejected he Senate has approved legis- served as program director, promo- on for suggestion that they set up emer- the proposal. Mr. Truman issued lat providing decentralize- gency tion director and had taken over tio of some 50,000 federal bureau power facilities on the out- an Executive Order last August, the local skirts of cities in connection with laying the groundwork planned sales managership about em !oyes to other cities. But the for 18 the FCC -Defense Dept. Conelrad dispersal of industry. months ago. Surviving are his ad inistration, acting through widow, a son and a daughter. N' RB, is prepared to ask the alert plan. up er chamber to sidetrack the In his budget message, the Chief proposal in of Executive told Congress he is con- Signs Stipulation favor its dispersal vinced plan. NSRB is charged with dis- that "any program which 'LULU' AWARDS fails to place primary emphasis on STIPULATION has been signed by persal, manpower, censorship and Cleveland Institute of Radio Elec- Set for Coast Adv. other security planning. dispersal to nearby areas would not be in the interest of security, tronics, Cleveland, agreeing to SIXTH ANNUAL Frances Holmes House Executive Expenditures efficient administration or good cease representations that persons achievements awards of Los An- su committee has set hearings on area planning." geles Advertising the controversial suggestions completing its correspondence Women Inc. will for Any ultimate dispersal plan, if be presented Fe 14 -16. course are assured of obtaining an April 20 at Los An- it is adopted, would have to take FCC commercial radio telephone op- geles, Ambassador Hotel. ver 30 industrial areas in the into account FCC's vital liaison U. S. already have launched dis- with the Defense Dept. and the erator's license. Stipulation was Awards in the form of gold pe ion programs in line with Federal Civil Defense Administra- signed with the Federal Trade trophies called "Lulu" will be given Pr aident Truman's recommenda- tion, it was pointed out. More- Commission and announced Thurs- in 15 different advertising cate- tio s last August. Under this plan, over, many of the Commission's day. gories. In addition a grand award ne plants would be constructed at will be made for the most outstand- ing entry of all, regardless of the fact that winner may have earlier JOSIAH MARVEL CUP been presented a "Lulu." YOU CAN'T TELL WDEL's Walsh Gets '51 Leadership Award Classifications in which awards will be given include: radio spot OUR ADVERTISERS PRESENTATION of the Josiah commercial campaign, sponsored Marvel Cup has been officially made radio program series, television we're wrong made to J. Gorman Walsh, gen- spot commercial campaign, spon- eral manager of WDEL- AM -FM- sored TV program series, com- doing things differently TV Wilmington, Del., for his mercial film, copy, layout, mechani- leadership in a variety of com- cal production, Emphasizing the LOCAL research project, munity affairs during 1951. direct mail campaign, complete News! Music! The award was presented at the campaign, finished art, publicity 115th annual meeting of the Dela- campaign, public relations cam- Sports! ware Chamber of Commerce by paign and any unique method of Judge Daniel L. Herrman of the advertising not falling into the G ving more people, more Superior Court of the state. Mr. usual classifications. sons, to listen more often! Walsh was the unanimous choice Offered with cooperation of Ad- o r time is our own, and we can of the board of judges for the vertising Assn. of the West, con- to our listeners to places they'd award, presented annually to the test is open to any woman in the It to be,- things they'd like to hear Delawarean who has rendered out- advertising profession . . we can feature on- the -spot or allied standing service to the state, com- fields, living and working in co crags! Because our listeners know munity and his fellow citizens. the thi , WJPG is the NATURAL station area serviced by AAW. It in- Mr. Walsh, who assumed man- Mr. Walsh (r) receives the 1951 to tune to keep on top of everything agerial cludes Washington, Oregon, Cali- th is going on. duties at the Wilmington Josiah Marvel Cup from Judge fornia, Arizona, outlet in Colorado, Idaho, Th re's an "intimacy" between this 1934, was cited for a num- Herrman. Montana, Nevada, ber of community activities, elicit- New Mexico, rich, populous, good -living market and Utah, Wyoming and British Colum- W.IPG. That's important to our ing warm praise from the local Fund, Delaware Safety Council ad- bia. Closing date of contest en- ve tisers, because the GREEN BAY Journal -Every Evening and Wilm- and the Delaware Anti- Tuber- tries is March M RKET HAS A GREATER PER CAPITA ington business leaders upon re- culosis Society. 20. Norma Jean SP NDABLE INCOME THAN THE NA- ceiving the cup. This was actually Mr. Walsh's Wright is the awards competition TIONAL OR WISCONSIN AVERAGE. co- ordinating with The award is presented in honor second C of C award in eight years. director Helen Edwards, president of LAAW Or write us for any specific things of the Hon. Josiah Marvel, first In 1944 he was chosen "Young Inc. yo 'd like to know about this "local president of the Delaware Chamber Man of the Year" by the Wilming- sta ion makes good" startling success of Commerce and late father of ton Junior Chamber of Commerce. sto the former ambassador to Den- Wilmington Journal said Mr. mark, Josiah Marvel Jr. First Walsh has demonstrated "truly ex- presentation was made in 1950. traordinary qualities of good citi- Among the activities in which zenship and a wholly unselfish de- Mr. Walsh participated last year votion to the public welfare." The were the KUX United Community Fund, WDEL executive, the editorial CARE, American Heart Assn., said, "has been the living per- National Foundation for Infantile sonification of radio and tele- GREEN BAY, WISCONSIN IS KLICKIN' Paralysis, United Negro College vision-'in the public interest.' " Pag- 80 February 11, 1952 BROADCASTING Telecasting. Telestatus 'INSIDE SCHOOLS' (Continued from page 74) Expands to 20 Cities turne changes. Offices will occupy the third floor. LOCALLY - produced TV series A 600 -ft steel tower for Channel inaugurated by Life magazine, 9 will stand in front of the CBC - titled Inside Our Schools, will be TV building. Immediately below extended to the top 20 video mar- the TV antenna will be an FM kets as a result of its three -day antenna for CBL -FM when the tryout in St. Louis Jan. 24 -26 on station is moved from its present KSD -TV, it was announced last location in the Canadian Bank of week. Commerce Bldg. Platforms will be Dick Krolik, March of Time TV built at the 200 and 300 foot levels producer- director who handled the of the TV tower for microwave St. Louis project, will work f ull- relay equipment. The tower will time on the remaining cities. He withstand 95 miles per hour winds, left New York last week to make and will be fitted with de -icing arrangements i n Washington, equipment. Philadelphia, Boston and Balti- That CBC expects independent more. Cleveland, Cincinnati, Co- TV stations will be licensed is seen lumbus and Indianapolis are to be in the fact that facilities have been contacted simultaneously by his as- included in the new TV building at sistant, Dave Ruley, technical di- Toronto to record on kinescope all rector for March of Time televi- CBC productions so that inde- PURCHASE of Frederic W. Ziv Co.'s I Was a Communist for the FBI, tran- sion. All 20 of the top markets pendent stations will be able to use scribed open -end radio series, by KSD St. Louis was formalized at a ceremony are to be contacted by the end of the films. attended by (I to r) Hank Luhrman, Ziv account executive; George M. Bur- the month so that local series can While CBC has railed against bach, KSD general manager, and Harold O. Grams, KSD program director. be produced before school vaca- the types of programs coming from tions in June. U. S. TV stations, facilities have believe television will help their NBC -TV show, nudged Milton Inside Our Schools operates as been included in the new building children to become better informed Berle, also NBC -TV, out of first - a sustaining, public service series to pick up U. S. programs by way on science, history and current place in the national Nielsen rat- of programs over a period of a of Bell Telephone microwave relay events, while 44% believe TV could ings for the top 10 TV programs week or more, using live TV stations from Buffalo, N. Y. Also, help them form better opinions of in a report covering the two weeks remotes to report on the state of CBC -TV officials have toured most candidates and political issues in ending Jan. 12. Mr. Berle has con- local education to parents and tax- U.S. TV stations for ideas now the upcoming elections. Television sistently held first place in ratings payers. Life magazine contributes being incorporated in their new will help establish closer family heretofore. "Uncle Miltie" cap- promotional blanketing of the sta- building. ties, in the opinion of 36 %. tured second place in the number tion's audience. * * -* * * * of TV homes reached but was third, Series was first tested via Non -Televiewers WFIL -TV Issues behind Arthur Godfrey's Talent WRGB (TV) Schenectady, fol- Give TV Preferences Scouts, in the percentage -wise rat- lowed by 28 -hours of programming Rate Card No. 10 ings. The Nielsen report for the by WHAS -TV Louisville, during NEWS, special events, sports and WFIL -TV Philadelphia last week two weeks ending Jan. 12 follows: National Education Week. preferred TV program issued rate card No. 10, effective NUMBER OF TV HOMES REACHED fare among families in non- televi- Feb. 15. Class A time was delin- Homes sion areas, according to a survey eated as 7 -10:30 p.m. Monday Rank Program (000) conducted by Radio Labs., 1 1 Red Skelton (NBC) 7,745 Scott through Friday and -10:30 p.m. 2 Texaco Star Theatre (NBC) 7,362 Chicago. Saturday and Sunday; Class B 3 You Bet Your Life (NBC) 7,038 The company tabulated answers time, 5 -7 p.m. Monday- Friday and 4 Colgate Comedy Hour (NBC) 6,999 5 Arthur Godfrey B Friends 6,751 to questionnaires from 168 families 10:30 -11 p.m. Monday - Sunday, (Liggett 8 Myers Tobacco) (CBS) selected at random in Denver, Fort and Class C time, all other times. 6 I Love Lucy (CBS) 6,724 7 Your Show of Shows 6,617 Wayne, Portland, Tampa and Tuc- One time rates were given as fol- (Reynolds, R. J., Tobacco (NBC) son, all at least 100 miles from the lows: One hour-Class A, $1,500; 8 Your Show of Shows 6,588 (Participating) (NBC) nearest television outlet. Answer- Class B, $1,125, and Class C, $750. 9 Fireside Theatre (NBC) 6,564 ing what kind of programming Half- hour -Class A, $900; Class B, 10 Rose Bowl Football Game (NBC) 6,076 would interest them most when TV $675, and Class C, $450. One- minute PER CENT OF TV HOMES REACHED becomes available, 52% of the fam- announcement (film or side) -Class IN PROGRAM STATION AREAS Homes of ilies said news and current events, A, $300; Class B, $210, and Class Rank Program % with sports favored by 48%. Con- C, $135. I Red Skelton (NBC) 55.4 Fitting a Medium certs appealed to 43 %. Other pro- * * * 2 Arthur Godfrey's Scouts (CBS) 49.7 3 Texaco Star Theatre (NBC) 49.6 gram preferences, in order, were Skelton Tops Berle 4 I Love Luc (CBS) 48.9 a. Market public affairs, comedy, variety, dra- 5 Arthur Godfrey & Friends 48.8 to In (Liggett & Myers Tobacco (CBS) matic and education. January Nielsen 6 Colgate Comedy Hour (NBC) 48.5 Fifty -one percent of the families RED SKELTON, star of his own 7 Your Show of Shows 47.9 (Participating) (NBC) 8 You Bet Your Life (NBC) 47.4 9 Your Show of Shows 46.4 (Reynolds, R. J., Tobacco (NBC) 5ynACUSE 10 Fireside Theatre (NBC) 44.6 NBC JOHNSTOWN'S OUTSTANDING Copyright 1952 by A. C. Nielsen Co. AFFILIATE PERSONALITY SALESMAN Dunton ... is ready to sell your products and serv- Gives TV View ices weekday mornings 7:00 to 9:00 A. M. LITTLE likelihood for any pri- vately Covers the Pennsylvania -owned Canadian station to ALL Mr. Cavanaugh received have a TV outlet was expressed Jaycee Service Award and the Johnstown fortnight ago at Vancouver by A. of the Rich Jaycee Award as its most out- D. Dunton, chairman of govern- ment's Canadian Broadcasting entrat N.V. Market standing citizen in 1951. Corp. He stated at Vancouver that CBC plans to start a TV station JOE CAVANAUGH iiiii at Vancouver soon but that re- quests of CKNW New Westminster and other private ...1. ... stations for TV Write, Phone St 2nd outlets will not be granted until Wire, w RR the CBC system is completed. There or IN AND ONLY CBS RADIO NETWORK MARKET is to be no link for CBC -TV Van- MORNING WESTERN Ask Headley -Reed WEED & CO., Representative PENNSYLVANIA couver with Seattle or other U. S. PERSONALITY TV cities, Mr. Dunton intimated.

BROADCASTING Telecasting February 11, 1952 Page 8 t benefit show in the fading hours March of Dimes of the campaign. AAAA MEETING (Continued from page 79) KGLO -AM -FM Mason City, Scheduled April 3 -5 ou to contributors of $10 or more. Contributions exceeded goal of Iowa, attracted $1,542.50 from ASSN. of rom a series of three amateur $400,000 amounted to nearly 800 persons in AMERICAN Advertis- and more who phoned ing Agencies will hold its 34th an- co tests over WNXT Portsmouth, than $100,000 over donations last pledges during a 41/2 hour show. nual meeting April 3 -5 at the 0 o, 36,258 votes at 10 cents each year. KODY N. Platte, Neb., used in- we e contributed to the county WBBM Chicago presented Greenbrier Hotel, White Sulpher a spe- terviews and personal appeals of Springs, Va., it was announced ca paign fund. cial show 27 in W. Jan. collaboration polio patients to promote the cam- Tuesday. iaten to the record playing, with the Mother's March. paign and was instrumental in the WOOD -TV Grand Rapids Limited by facilities available th n name the band. That was the gave citys' reaching its $27,000 goal. at the hotel, this year's wa, to Tele -Band, the western Michigan campaign a registra- play musical Jack Hunt on KARK Little Rock, tion again will be restricted to no qu - game $2,000 boost Jan. 26 through a spe- brought by the March Ark., aired a special two -week ap- more than 376 persons, it was of Dimes campaign to viewers of cial 21/2-hour show. WLDY peal. He offered a picture of him- pointed out by the operations com- W VN (TV) Columbus, Ohio. Jim Ladysmith, Wis., netted self and his Rhythm Ranch the polio fund $2,800 Hands mittee. Because of this ceiling on La ler, Tele -Band m.c., awarded after a to listeners who sent in as marathon auction of 269 their re- attendance, the decision to $1,100 in prizes. Idea was orig- items, quest with a dime. . whether media and advertiser in: d by Bill Ellis, WTVN staffer. donated by local merchants. Jeff Evans, WLDY staffer, talked for KVSO Ardmore, Okla., in co- guests can be invited is being held Pr gram, seen five nights weekly up to await reservations made by - 51/2 hours during the operation with the Ardmore Ki- for three weeks, stimulated cam marathon. people from member pai donations. WDOR and WOKW Sturgeon wanis Club, conducted a highly AAAA agen- successful radio auction for the cies. CSI -AM -FM Columbus, Ind., Bay, Wis., ordinarily stiff competi- tors, buried the hatchet and coma MOD fund. AAAA council and chapter joi ed forces with a local newspa- KERB Kermit, Tex., raised $460 governors will meet at the Green- pe to meet the local city police in bined forces to spur March of Dimes contributions. Stations col- for the county drive through its brier April 2, before the general ab sketball game. The contest was own month -long fund -raising drive. membership meeting starts the next pla ed Jan. 30 in the high school lected 14% of the county quota. Dean Landfear, disc jockey for The campaign fund received day. Annual dinner this year is nasium before a capacity scheduled April 4. cro d, with proceeds going to the WMT Cedar Rapids, was named $5,000 and the Infantile Paralysis National Disc Jockey for the March Chapter of Fort Worth received Plans and arrangements for the Ma ch of Dimes. Advance interest annual meeting are being managed wa built up by WCSI staffers who one day's secretarial services from Marie Wilson, star of CBS Radio - through the operations committee ap eared at downtown meetings of the AAAA board of directors dre sed as Arab sheiks. TV My Friend, Irma. This result- ed from the Coca Cola Bottling Co., and are under chairmanship of n unusual Valentine contest Ft. Worth branch, donating 50,000 Louis N. Brockway, Young & wa conducted by WHBC Canton, dimes. Rubicam, New York. Ohi Valentines had to be hand KDSX Denison, Tex., through ma e and accompanied by a con - its third annual March of Dimes tri ó tion to the March of Dimes Fun Show, fun raised $1,209.57. WCCO Business eveland's radio and video eta- Len Allen, KLO Ogden, Utah, on his morning disc jockey show of- BUSINESS activity continues to tiot s were credited with 99% of bear up prospects for a bright '52 the success of that city's Mother's Mr. Landfear Mr. Cummins fered to shovel snow for the person making the highest contribution. first quarter, it has been reported Ma ch" by the drive chairman. by Minneapolis -St. of Dimes. His offer was taken up by person- WCCO Paul. Mr. Landfear aimed to Purities Bakeries Corp. Jan. 29 better the $30,000 raised last year nel at the Hill Air Force Base near by Ogden. The base has 180 miles of marked its 13th year of sponsor- Tait Cummins, WMT sports- ship of Cedric Adams' Nighttime caster. Enthusiastic listeners not runway. After Mr. Allen pushed only through the first drift, officials re- News, thrice weekly, 10 -10:15 p.m. equalled Mr. Cummins' record Other new business included Min- but sent in $30,235.34. lented and brought out help. Base officers sent him a $100 check. neapolis Brewing Co. (Grain Belt For the very young, KRNT -AM- Beer), which renewed Bob De- FM Des Moines had a "Polio Pa- Mike Roy, star of KLAC -TV Los Haven's Friendly Time, half -hour rade of Pennies." Bill Riley, KRNT Angeles' Mike Roy's Kitchen, had disc show, thrice weekly, with Twin m.c., a fifty launched the drive which -cent lunch Jan. 17 for KLAC City Federal Savings & Loan pick- brought 88,477 pennies. This made staffers and asked them to donate ing up three other nights; Twin up one of the city's largest dona- the difference between fifty cents City Ford Dealers Assn., which tions. and the usual cost of their lunch. bought coverage of Minnesota State KJFJ Webster City, Iowa, raised KNBC and KRON -TV San Fran- high school basketball tournaments $354 through a special program, cisco joined forces last Thursday March 19 -21; Northwestern Bell Music by Demand, Jan. 20. Sta- night to climax efforts on behalf of Telephone, which bought six an- tion staff members and civic offi- the drive. Plans were to have both nouncements per week through cials contributed their musical ta- stations continue the promotion as 1962, and Archer Daniels Midland, lents. long as contributions kept rolling which increased schedule of Rolf "Thanks to our Prominent civic officials read in by telephone, telegraph or per- Hertsgaard's five -minute newscasts nursery rhymes over KOVC Valley sonal delivery. from three to four per week. 'US' Electric Plant City, N. D., to raise contributions. we're on the air!" WIBW Topeka, Kan., gave the campaign a boost by setting up a N choosing a booth named "Dimes Square" on a busy downtown corner. Art s and -by elec- F;s ILLINOIS t is plant, Holbrook, WIBW studio manager, GA ore and recorded on- the -spot interviews ore stations for broadcast later. a e turning to WEMP Milwaukee's Ole Night <, Owl program brought in $1,536.70 . S." units b cause of to the MOD campaign in that city. it reputation for dependa- Joe Dorsey, WEMP disc jockey, played bt sty. U. S. specializes in stand - requests for every listener THESE OFFICES b power. We'll gladly send who pledged $1 or more. u information on U. S. elec- WMT Cedar Rapids had nearly TO SERVE YOU $10,000 in contributions c plants suitable to ypur needs. channeled QUINCY, ILL TEL. 8202 through the studio this year, boost- UNITED STATES ing a four -year total to nearly HOUSTON, TEXAS TEL ATWOOD 8536 $60,000. MOTORS CORP. Some $2,020 of this year's WASHINGTON, D. C. . . . TEL. METROPOLITAN 0522 total came from 3,500 Collins 354 Nebraska St. Radio MONTREAL, QUE. TEL. ATLANTIC 9441 employes. Oshkosh, Wis. NEW YORK KFH -AM -FM Wichita, Kan., CITY TEL. MURRAY HILL 9 -0200 raised more than $1,300 through a Page 82 February 11, 1952 BROADCASTING Telecasting 'Silent' Spots WNYC OPPOSED IN ORDER to sell time, most Use of City Funds Hit station sales executives de- THE MAYOR of New York was velop and deliver tested urged last week by Thomas J. formula to buck the competi- Miley, executive vice president of tion. But this was clearly the Commerce and Industry Assn., unnecessary in one instance to shut down the "costly operation" for Fransisco King, owner- of municipal station WNYC. manager of XEAA Mexicali, Mexico, who sold 14 spots "I think the answer to it," Sey- without effort. Sale occurred mour N. Siegel, director of WNYC, when Dick Sampson, general said, "is that the Board of Esti- manager of KXO El Centro, mate will consider a resolution au- Calif., couldn't take accurate thorizing us to apply for a tele- field intensity tests because vision license when the freeze is of XEAA interference. Re- lifted." Forwarded to the board sult: he bought 14 silent by Robert F. Wagner Jr., borough spots from Mr. King. NORTHWEST Equipment Inc., Fargo, N. D., signs contract for MBS's Fulton president of Manhattan, the ques- Lewis jr. news commentary, which started on KVOX that city Feb. 4. Stand- tion was due to be raised Thurs- ing (I) is R. L. Owens, KVOX assistant manager. Others, all from Northwest day. state funds, but the imminence of Equipment, include N. O. Jones (seated), gen. mgr.; S. F. Laskey (2d I), pres., Attacks by would -be economizers lifting the TV freeze has made it and C. C. Putnam, adv. mgr. upon the local station have been necessary. Not anticipating any recurrent enough to be considered other objections from the board, routine, Mr. Siegel explained, say- Mr. Siegel is "hopeful" of receiv- ing that when the .city's first bil- ing the permission. lion- dollar budget was proposed Also under fire last week was about five years ago, the Citizens the film -television unit at WNYC, Budget Committee could suggest whose legality was questioned in only one deletion: Operation of Mr. Miley'-s same letter to the WNYC, then budgeted at $165,000. mayor, since "no public mention" The station operates on $310,000 a has been made of the activity. The year at present. eight -man section has been op- Request for expanding from AM erating for three years, Mr. Siegel to FM to television as well, Mr. pointed out, to produce city govern- Siegel said, may be ill -timed in ment films, training films and even light of the city's request for more some public service spots for use FOUR DAILY newscasts on WQAN, 52 -WEEK contract for Pauline Fred - on commercial stations. Scranton (Pa.) Times station, are ercks Reports and announcement ordered by Megargee Bros., largest campaign taken on WGFG Kalamazoo, MUSIC AWARD As for the station's service to its municipality, Mr. Siegel ex- paper distributor in northeastern Mich., by Harding Markets, major WNYC Cited by Foundation Pennsylvania. Seated (I to r): James food outlet. At signing are (I to r): plained Tuesday that when the City P. O'Connor, firm's sales mgr.; Cecil Seated, Herb A. Corum, v. p., and FIRST AWARD for "public serv- Finance Committee met the pre- Woodland, WQAN gen. mgr.; stand- Melvin R. Harding, pres., Harding ice in music" will be presented to- vious week, only one outlet in New ing, Bernard Swartz, station's account Markets; standing, Edwin Phelps, morrow (Tuesday) to WNYC New York broadcast the session: WNYC. executive; Jack Hawkins, field repre- salesman, and L. Joe Bolles, gen. York by the Koussevitzky Music sentative for firm. mgr., WGFG. Foundation- organized in 1942 by the late Boston Symphony con- ductor- during opening concert of WNYC's 13th Annual American Music Festival at Town Hall, New York. Award will be presented to Mayor Vincent R. Impellitteri by Mrs. Serge Koussevitzky, Founda- tion's president and widow of the conductor. Authorized in a resolution passed by the foundation's board of di- rectors, the scroll cites WNYC's "distinguished service to American composers and its outstanding con- WOAI San Antonio's library facilities RENEWAL of Ca /so Sports Round -up tribution to the cause of contem- on WWON Woonsocket, R. I., is con- are enhanced with signature of Arden porary music." Station's Music X. Pangborn (I), gen. mgr., to con- summated by WWON sports an- Festival tract with World Broadcasting Sys- nouncer Gene O'Neill (I), signer will run Feb. 12 -22. tem, producer of library programs and Olindo Galluccio, pres. of Preferred 0 features. World sales representative Oil Co., and Gene Mailloux, station's Hugh Grauel witnesses signing. sales director. Pentagon Meeting GEORGE HUNT, Mohawk Chevrolet, ERNEST D. WALEN, v. p., Pacific news- Mills' worsted div., applies ink to ELECTRONICS manufacturers for Tri -State Adv. Co., signs for conferred casts on WGY -WRGB (TV) Schenec- contract with WLAW Lawrence, with representatives of tady. (L to r) are Ted Baughn, WRGB Mass., for fifth straight year spon- the U. S. Air Force and Navy on prog. dir.; Gulian V. Smith, v. p., sorship of This Is Your Community, current production problems at a Livermore Chevrolet; Mr. Hunt; Rob- Thur. 6:30 p.m., as Davd M. Kimel, meeting held in the Pentagon Jan. ert F. Reid, station sis. sup. account executive, approves. 30. Discussions evolved around aircraft problems, including those involving flow of component parts, as they apply to the field of areo- nautical electronics equipment in the Air Force and Navy. Exist- ing production bottlenecks were ex- plored. The meeting was called by R. L. Gilpatric, Under Secretary of the Air Force, and John F. Flo - berg, Assistant Secretary of the ROOM 280- INSURANCE BUILDING Navy. JOHN BLAIR &CO., REPRESENTATIVE

February 11, 1952 Page 83 Our Respects To (Continued from page 52) 1: wyars do-as a law clerk. work was the routine bits and But Japan bombed Pearl Harbor pieces a young attorney handles t at December and Mr. Dobin had in the litigation and administra- t e unique experience of "clerking" tion division of the Law Dept. f I r four years with the U. S. Army. But, for the broadcasting indus- Literally. try, his early experience has mean- After going through the basic ing. He was Mr. Plotkin's as- t aining mill, he wóund up eventu- sistant at the Washington TV ap- a ly a master sergeant in the office plication hearings in 1946, the held. o the Judge Advocate General at first postwar TV hearings berdeen Proving Grounds, in During those first years, Mr. aryland. His work involved Dobin also got his fingers in the re- Tabernacle v ewing claims against the govern - Churchill case, the ent and decisions of Army boards. daytime skywave imbroglio, and, as part of his job of processing He became, without half trying, complaints against stations, the i doctrinated with Army rules and Richards case. r :gulations. [And now, six years Churchill Tabernacle, a religious 1: er, rules and regulations are his group, had owned WKBW Buffalo, f 1 rte.] N. Y. When it sold the station to As World War II came to a its present owners, it had reserved .c1 se, Mr. Dobin began to spend time for itself under the terms of p ss-time in the nation's capital- the sale contract. This, the FCC s hour's bus trip from Aberdeen. considered a delegation of licensee Through friends at Justice responsibilities, and as such un- D -pt., he was steered to the FCC. lawful. The case was straightened Late in December 1945, he ran out when the present WKBW own- REALIGNMENT of duties brought smiles to these Don Lee Broadcasting t interview gamut it the Com- ers revised the contract to elimi- System executives. Standing (I to r) are Joe Parsons, new radio account m scion. He saw then General nate this special tie -in deal. executive; Art Mortensen, new national sales manager, Don Lee -Radio; Counsel Rosel H. Hyde (now a As to daytime skywave, the Corn- Marion Harris, new radio account executive. Seated II to r) are Jack Commissioner), Assistant General mission never officially recognized Jennings, KHJ -TV Los Angeles account executive; John Bradley, new national Counsel Harry Plotkin, then in that there is any such thing. There- sales manager, Don Lee-TV, and John Reynolds, new KHJ -TV sales manager. Charge of litigation and adminis- fore, it had been granting stations tration, and Assistant General on clear channels for daytime Counsel Vernon Wilkinson, then in operation. casts from WTUX in running their Had normal, oral hearings been chkrge of broadcasting. Both Encroachment Charged Méssrs. Plotkin and Wilkinson are hand -books. held before the Commissioners, it is now in private practice. To the powerful clears, this was There have been other cases his view that they would have run an out- and -out case of encroach- which bore the mark of Mr. Dobin's at least 18 months -instead of the In January 1946, Mr. Dobin ment, particularly in the hours be- thoroughness in :started with the FCC. His first preparation. three months they actually did. fore sundown and before sunup, It was. Comr. Robert F. Jones, Come March 1, when Mr. Dobin when, it was claimed, the daytime during the 1950 TV hearings, who hopes to be able to wash his hands stations' signals fouled up the needled such giants of the broad- of TV allocations, he's faced with transmissions the clear In Canada of chan- casting world as Brig. Gen. David a number of other critical issues. nel stations -in their own back- Sarnoff and Dr. Allen B. DuMont As head of the rules and stand- yard, so to speak. with references to views and rec- ards division, he will be concerned more people listen* to At one time there were 10 ap- ommendations on dual standards with the clear channels, daytime peals to the U. S. Circuit Court of and color they had expressed in skywave, transit radio, functional Appeals to stop the Commission 1941 when the first TV standards music, subscription TV, multiple from granting daytime stations on hearing was held. ownership, duopoly, network rules, CFRB Class I wavelengths without pro- But, it was Mr. Dobin who had, NARBA, theatre -TV and all legis- tection to the dominant stations. in conjunction with the Ohio com- lation affecting broadcasting. Mr. Dobin assisted in the Toronto prepara- missioner, dug up their testimony Mr. Dobin is a heavy reader of tion of those cases. from old, dusty transcripts of that non -fiction. (Those mystery books The situation was resolved by hearing nine years before. his associates saw him carrying regularly than to the Supreme Court in the land- In May 1949, Mr. Dobin was last fall were en route to his wife.) mark WJR Detroit decision, which named legal assistant to Comr. But lately he has discovered the found in part for any other station the Commission Jones. He thus won a niche for stories of F. Scott Fitzgerald and and in part for the clears. himself in the FCC's legal history he will start a dissertation on the *Pyl HE 1950 BBM figures In the Richards case, Mr. Dobin's by becoming the first legal assist- "lost generation" at the drop of a show CFRB's coverage part was purely fortuitous. He ant to a commissioner. hat. was responsible for checking all Comr. Jones' admiration for Mr. He is married to the former .a 619,050 daytime and 653,860 complaints about stations and it Dobin is high. When Comr. Jones Edith Mazer of New York City. n ght time -more than one -fifth was through his hands that the appeared before the Senate Inter- When 41/2- year -old Kenneth gets initial charges of the Hollywood -0 the homes in Canada, con - state and Foreign Commerce Com- on the phone these days, he's likely Radio News Club passed. mittee last year, testifying in to answer a call his father ntrated in the market which favor for with, There's a side to Mr. Dobin that, of the McFarland Bill to reorganize "Daddy's still at the office. He's .a counts for 40% of Canada's to the uninitiated, is likely to be the Commission, he used his asso- working hard." r tail sales. put down to brashness, but actually ciation with Mr. Dobin to point up To keep Kenny company, there's reflects his love of a job. the practical benefits of a staff another little Dobin on the way. In 1949 Mr. Dobin was Commis- assistant. At the same time, he In fact, in Mr. Dobin's mind it sion counsel in the hearings on the cited their association to emphasize has been a race to see which will license renewal of WTUX Wilming- how the Commission can work to- be first -the new Dobin or the TV ton, Del. That station was accused gether in the public interest -re- allocations cleanup. by the FCC of overdoing its horse - ferring to his Republican Party Both are due "any day." race broadcasts. affiliation and Mr. Dobin's Demo- CFRB cratic Party leanings. Several times before the hearing Sales, Programing & Continuity Representatives: Mr. Dobin spent a day or two at In July of last year Mr. Dobin a time in Wilmington. He enjoyed was made chief of the rule- making N.R.B. produces an all- purpose United States -Adam J. Young Jr. himself hugely "playing division of the Broadcast Bureau. - the Used by over 700 stations. Incorporated horses." When the FCC hearing He was immediately submerged in Service. Write for 10 -Day FREE Examination! Canada -All- Canada Radio began, astounded Wilmington book- the TV allocations proceedings. ies found themselves subpeonaed to he MERCHANDISING DIVISION Facilities Limited It was who was responsible NATIONAL RESEARCH BUREAU, INC. tell what use they made of race- for the idea of a "paper" hearing. N.R.B. CLOG. CHICAGO 10, ILL. Page 84 February 11, 1952 BROA DCASTING Telecasting Sharp Business MANPOWER ORDER PURCHASE WDGY Stirs Hill Dispute FM PROMOTION IF YOU have in your pos- Hagman Group Acquires session a safety razor with IN A MOVE to alleviate the pinch Wis. Drive Underway 3ROUP of four Twin Cities busi- an oddly shaped head, Arch- in certain areas hard hit by curtail- SECOND series of FM promotion lessmen, headed by Clarence T. dale J. Jones, radio detective ment of consumer durable goods campaigns under N A R T B and :Swanee) Hagman, last week pur- and star of an all night show and resulting unemployment, De- Radio -Television M f r s. A s s n. :hased WDGY Minneapolis from on WBAL Baltimore, would fense Mobilizer Charles E. Wilson auspices was set in motion last man- ;he Stuart Investment Lin - like to hear from you. Mr. last Tuesday issued a new week in Wisconsin. First of the Co., spread :oln, Neb., for an estimated half - Jones, who built his repu- power order designed to joint station- manufacturer -distrib- nillion dollars. Mr. Hagman, an tation by locating missing defense contracts more evenly. uter-dealer promotions started Jan. :xecutive in broadcasting since persons, has other talents Known as Defense Manpower 21 in North Carolina [BT, Jan. [934, left WLOL Minneapolis Fri- too. One time he patented Policy No. 4, the order would lay 21]. new of lay, where he was general man - and marketed a device the groundwork for placement Gov. Walter J. Kohler of Wiscon- iger five years. called the "Archdale Razor." additional government contracts in was featured speaker last Sun- excess sin The stock transfer of Twin City Last week, curiosity tri- existing or potential areas of day on a statewide FM hookup. He 3roadcasting Co., which operates umphed and Mr. Jones asked labor supply. The Dept. of Defense praised FM broadcasting for its WDGY, is subject to FCC approval. listeners if any were still in and General Services Administra- and to give static -free reception said many the four new owners, who would existence. Two days later he tion would be instructed areas in Wisconsin depend on FM a to such ;hare the stock equally, . include received a letter from man preference areas-Detroit, for their only interference -free sig- 14r. Hagman, who will act as in East Braintree, Mass., who New England and others. nals at night. general manager; George Lau, offered to send his Archdale. The new policy was explained who owns a chain of restaurants to members of the Joint Commit- Madison Stations Originate n St. Paul and Minneapolis; Cla- tee on Defense Production in open The kickoff program originated -ence W. Levi, proprietor of furni- WCCO DINNER hearing last Wednesday. Officials of WHA -FM and WIBA -FM Madi- ;ure stores in both cities, and a Congress Group Honored .of the Office Defense Mobilization son. After the joint program each ' ourth person whose identity was testified on the plan which would station followed with its own pro- sot revealed. He was described as WCCO Minneapolis -St. Paul last allow placement of such contracts gram reviewing progress of FM its annual dinner s local manufacturer. Wednesday held at higher cost than the bid or service in communities. A similar in honor of the Minnesota Congres- negotiated price. is planned later this New to Radio Washington's program sional delegation at promptly month. None of the quartet except Mr. Mayflower Hotel. The price provision on Capitol Hill, Hagman has been in radio previ- Among those WCCO officials at- evoked protests Third of the three test drives )usly, but members of the group particularly among southern con- opens March 1 in District of tending were Gene Wilkey, general would save been friends for 20 years. Mr. Bormann, director of gressmen who contend it Columbia. The test promotions are manager; Jim northern cities at the expense Hagman, before joining WLOL, news and public affairs and presi- help expected to demonstrate that team- the South. Sen. Burnet May - .,as general manager of the ABC dent of the National Assn. of Radio of work by broadcasters, distributors central Division and was at one bank (D -S. C.), chairman of the manufacturers and dealers can in- News Directors, and Larry Haeg, Com- ;ime vice president and general farm director. Other broadcasters Senate Banking and Currency crease the sale of FM receivers and manager of WTCN Minneapolis. mittee called on ODM to "correct" stimulate FM listening as well as included Earl Gammons, CBS Inc. promised WDGY, which took the air in in Washington, and the order. ODM officials to increase public interest in the vice president to examine" it. 1923 and is assigned 50 kw day, Carl Burkland, director of CBS Ra- "re- medium. ?5 kw night on 1130 kc directional, dio O &O stations. is owned by James Stuart, Stuart The Congressmen and broadcast- ( nvestment Co., Lincoln. Other an hour of roundtable ers recorded SILENCE Stuart radio properties are KFOR discussion which will be edited to WMOR(FM) Lincoln and KOIL Omaha. Nego- a half -hour for use on WCCO. Questioned by Stockholders in tiations were handled direct. WDGY is affiliated with LBS. MINORITY stockholders of WMOR CHATTANOOGA If the transfer is approved, the Illness Halts Talks (FM) Chicago are planning a new owners will participate ac- meeting of inquiry into the rea- in the morning tively in its management as board NEGOTIATIONS between CBS sons for the station being taken members of the Twin City firm. Hollywood and the Publicists Guild from the air a fortnight ago. Management of WLOL is ex- have come to an abrupt halt. Ned Operated by the Metropolitan Ra- pected to be taken over temporarily Marr, chief counsel, CBS, and dio Corp. of Chicago, the sta- by Marvin L. Rosene, general man- Lloyd Brownfield, director of the tion was reportedly taken off the ager of KIOA Des Moines. Both network's press information bu- air "temporarily" by Abraham owns stations are owned by Independent reau in Hollywood, are both vic- Teitelbaum, attorney who in Broadcasting Co., of which Ralph tims of the flu. Eugene Purver, 49% of the stock. Atlass is president. Mr. Atlass is labor relations attorney, has been Legality of such a move without CHATTANOOGA general manager of WIND Chi- hospitalized and surgery may be stockholders consent is being ques- cago. necessary. tioned by several principals who in the evening are attempting to get proxies from Only One Station gives you out of state stockholders in an ef- KCMG reaches eleven radio homes fort to settle the matter. Mr. Tei- for every ten reached by the next telbaum, unavailable for comment, is understood to have purchased the closest Kansas City station. That's stock of restaurant -owner Dario a policy split at a bonus that adds up. Get proof - Toffenetti after the the station. WMOR went on the 3rd in nation get the facts on Mid -America radio air in March 1949 and was founded of all ABC Hooper - coverage from the Conlan "Study by a group of young veterans. rated stations in of Listening Habits" in the Mid - A.M. share of America area. Parts 1 and 2 of the KLAC Signs Norman 3.pan continuing study are ready. GENE NORMAN, disc m.c. at audience Write on your letterhead to KFWB Hollywood for five years, changes to KLAC there on a long April, May- Hooper in Mid - America term contract with a $25,000 per Source: March, year guarantee plus percentage on participating spots. Beginning Feb. 18, he will handle a four -hour show DEF both CHATTANOOGA KCM six nights a week at KLAC, 1370 KC 5000 WATTS 50,000 WATTS live and recorded. He will continue Carter M. Parham, President E. 91st St. Kansas City, Mo. 125 four shows weekly on KNBH (TV) Represented by BRANHAM or THE KATZ AGENCY Hollywood. BROADCASTING Telecasting February 11, 1952 Page 85 Front Office CAB MEETING (Continued from page 55) VIEWERS' CHOICE Sales and TV Top Agenda appointed assistant manager. HOWARD GURNEY, KLPM Minot, N. D., Top Programs Honorer ELLING and TV are major succeeds Mr. Owens as KVOX commercial manager. FIRST annual awards selection of pics on the agenda of the annual best radio and TV network pro- eeting of the Canadian Assn. of JOHN ROY WOLFE, WINZ Hollywood, Fla., and MARTIN MUSKET, grams in 1951 was reported lass roadcasters to be held at the WAEB Allentown, Pa., to WMBM Miami Beach as account executives. week by National Assn. for Better oyal York Hotel, Toronto, March Radio and Television(NAFBRAT) 2 -27. American broadcasting in- The award certificates, an stry representatives are well rep - )0etlen is nounced by NAFBRAT President rsented in the list of speakers Logan of JIM MAYNES, manager Mrs. Clara S. Los An- f the convention, the first to be of WFAI Fayetteville, N. C., awarded plaque geles, are said to be the first pre- by city's USO the Id in Toronto in more than a Center for station's outstanding cooperation with that sented by a national listener-viewer cade. organization. . FRANK H. ALTDOERFFER, owner and general association. manager of WLAN Lancaster, Pa., cited for patriotic activities by the Opening day's program includes Winners were selected in 10 tele. orning session devoted to talk city's American Legion, ...MURRAY T. BROWN, manager of CFPL London, Ont., elected director for two years of London Advertising and vision and 12 radio program cate- J. Sheridan, Canadian Chamber gories. Special citation was in o Commerce, Montreal, on "The Sales Club. . . . SAM ROSS, assistant manager, CKWX Vancouver, cluded to the National Assn. o1 elected vice president of Vancouver Advertising and Sales . slue of Trade Association," fol- Bureau... Educational Broadcasters for it: I,wed by "An Ideal Radio Presenta- R. B. WESTERGAARD, vice president of Scripps- Howard Radio and general 'manager of WNOX Knoxville, New York and Los Angeles TV t on" by Hugh Horler, radio direc- Tenn., appointed general chair- monitoring studies. r, MacLaren's Adv. Co., Toronto, man of the East Tennessee Heart Assn. Fund Drive. . . WALLY d a discussion on "How to In- SEIDLER, manager, KPMO Pomona, Calif., father of girl, Barbara Winning TV programs art (listed ease Local Sales" by Ken Sobel, Jean, born Jan. 19. . . . LT. COL. LESTER W. LINDOW, general by category, not prefer. HML Hamilton, and W. T. Cruick- manager, WFDF Flint, Mich., will serve as state chairman of National ence) : Defense Week Feb. 12- DONALD W. (1) CBS -TV Studio One, drama; (2) s ank, CKNX Wingham. 22.... THORNBURGH, president ABC -TV The Ruggles, family situation; Afternoon of opening day will of WCAU Philadelphia, to serve as general chairman for 1952 Easter (3) Dumont TV Hopkins Science Re- ave a panel discussion led by Seal Campaign which opens March 13. view, education and information; (4) CBS -TV I Love Lucy, comedy; (5) dam J. Young Jr., Adam J. NBC -TV Show of Shows, variety; (6) oung Inc., New York, on "Where RAYMOND W. BAKER, vice president and general manager, WARL CBS -TV See It Now, reporting and new d How to Look for New Busi- Arlington, Va., elected president of Arlington Chamber of Commerce. interpretation; (7) CBS -TV Fred War ing Show, music; (8) CBS -TV . EDWIN United ess," followed by "Making Sales - S. FRIENDLY Jr., national director of TV sales, ABC Nations, public service; (9) NBC -TV en More Effective" by Wallace New York, and Natalie C. Brooks were married Jan. 31.... FRANK Zoo Parade, children's program; (30) STANTON, CBS president, will ABC -TV Date With Judy, teen -agers arr, Manufacturers Life Assur - be guest speaker at the San Francisco program. and Maurice Press and Union League Club's dinner 15. ce Co., Toronto, Feb. Host at the meeting Best network tchell, Associated Program will be ARTHUR HULL HAYES, CBS vice president and general man- radio shows an. their categories according to ervice, New York. ager of KCBS San Francisco. . . LOUIS HAUSMAN, administrative NAFBRAT selections are: Tuesday morning will be devoted vice president of CBS Radio, is taking a three week holiday in Mexico. (1) NBC Theater Guild, drama; (2) . R. ROCKWELL, association business, with J. vice president in charge of engineering, Crosley ABC Ozzie & Harriett, family situa- aurice Mitchell as luncheon Broadcasting Corp., Cincinnati, to discuss TV problems before the Gallip- tion; (3) NBC Halls of Ivy, comedy esker at a joint session with the olis (Ohio) Kiwanis Club March 18.... L. O. FITZGIBBONS, general drama; (4) CBS Jack Benny Show. comedy and variety; (5) Edward R. oronto Advertising and Sales manager of WBEL Beloit, Wis., recuperating from ailment at Beloit 'Burrow, reporting and interpretation lub. Tuesday afternoon Horace Municipal Hospital. He will be away from station for indefinite period. of news; (6) NBC Chicago Round Table, chwerin, Schwerin In- education and information; (7) CBS Research e r s New York Philharmonic, s itute, New York, will talk on music; (8) t CBS Invitation to Learning, literature ncreasing Effectiveness of Radio devoted to cost controls, with E. B. and /or philosophy; (9) CBS Let's Pre- ommercials," followed by Ernest Chown FREC Teachers' List tend, children's show; (10) NBC Mind of J. D. Woods & Gordon, Your Manners, teen -agers' program; e la Ossa, NBC New York, and Toronto, and Joseph A. McDonald A FEDERAL Radio Education (1l) NBC National Farm & Home Hour, ing Whitney, Personnel Labs., of NBC New York, followed by a Committee teachers' list of selected agricultural; (12) ABC Metropolitan ew York, on "Personnel Selec- report of the Bureau of Broadcast network radio programs for stu- Opera, public service. t on." Measurement committee on pro- dent listening was released last Wednesday morning will be gram rating research. Afternoon week. The list was prepared by session will be devoted to CAB Mrs. Gertrude G. Broderick, radio Plumb to H &H business on sales problems. education specialist, Office of Edu- `" Thursday sessions will be on cation, and FREC secretary. Selec- WILLIAM T. PLUMB Jr., formerly CAB business, except for session tions were made, the announcement assistant head, Civil Division, Office on "How to Televise Profitably," explained, on a broad educational of the Chief Counsel, Bureau of In- by W. E. Walbridge, WWJ -TV basis, involving three major con- ternal Revenue, is now associated -- Detroit. siderations. Programs had to meas- with the radio law firm of Hogan / ure up on educational significance, & Hartson, Colorado Bldg., Wash- FM quality of overall presentation and ington. Mr. PiuTnb will specialize 'REMOTIN'EST' instructional adaptability. in tax matters.

I WPFB Claims Unusual Title ,i WPFB Middletown, Ohio, 1 kw INcarries the weight ,!''b'i'I'fI'Ik day, 100 w night on 910 kc, claims i ¡ Reasons Why to be the "remotin'est" station in n the Oregon Market IS 4 the nation. Station reported that im The foremost national and local ad- a conservative estimate of 1951 DA. vertisers use WEVD year after WPFB remote broadcasts would be or NIGHT year to reach the vast about 7,000. Jewish Market In presenting an average of more TOTAL BMB mael Metropolitan New York than 18 remote broadcasts per day, FAMILIES aMa 1. Top adult programming WPFB is giving coverage to small from 1949 ELI Survey 2. Strong audience impact towns and rural areas of. the Miami 3. Inherent listener loyalty DAYTIME MOW Valley. . 4. Potential buying power 5".4Sarle e ...195.110335.430 A typical day's log would show C -MOO Send for a copy of 191,630 WSW remotes from such area towns and MINIS "WHO'S WHO ON WEVD" TTD cities as Vandalia, Leesburg, Cin- 361.310 PORTLAND, OREGON KGW 350,67 MINED Henry Greenfield, Managing Director Germantown, 5tatiee cinnati, Eaton, Ox- e 301.970 on the efficient 620 frequency . 105.44 WEVD 111.119 West 46th St., ford and Middletown, all in Ohio, SSMIea D plus other broadcasts from Rich- A New York 19 Davin DaavinDaarlV Y faWen a te_ al! mond, Ind., and Butler, Pa. Y Page 86 February 11, 1952 BROADCASTING Telecastin, [,FOOD selling campaign termed EVENTS IN EUROPE L' "Operation Chain Action" will CITIZENS of New Ulm, Minn., .e aired by WBAL Baltimore in co- will get a glimpse of goings -on in with 217 American, A & P peration programs promotion Europe through Walter K. Mickel - end Food Fair stores in the city. son, owner of KNUJ there. Inter- n addition to on- the -air selling of premiums views are being tape recorded by heir products, sponsors will be dabs Mr. Mickelson on his trip to Nor- ;uaranteed feature displays in all way, Finland, Sweden, England and )articipating grocery stores for a TABLES TURN `MEET THE TROOPS' Germany. He airmails three quar- 'ull week during the 13 -week cycle. ter hour tapes weekly for broad- DISC jockey contest originated by NEW Army TV show, Meet the cast on the station. Mark Sheeler, comic on the Blues Troops, premiered over WTOP -TV PROGRAM PLANS Chaser Club, aired daily on KSJO Washington Feb. 3. The 13 -week TIME SIGNALS ON TV DETAILED outline of 1952 plans San Jose, Calif., gave the fellow series is designed to give the public TELEVIEWING public of Salt For broadcasting was sent by on the other side of the mike a a close -up view of Army life. Each Lake City now looks to KSL -TV WAVE Louisville, Ky., to all cli- chance. Ten contestants were se- Sunday show will feature film foot- lected from applications sent in by age of troops in training and com- for the correct time. The station has ants, prospects, agencies and na- inaugurated the use of :ional representatives. Presenta- listeners. These contestants acted as bat, in work and recreation, as Western disc jockeys in a two week pro- well as in schools and on the job. Union time signals. Every hour on tion of both tentative and definite the hour the "beep tone" familiar programming covered public serv- motion of the Blues Chaser Club. Film will be supplemented by an news Listeners voted for their favorite interview with a soldier whose to most radio listeners gives view- ice, promotion plans, and ers an accurate time check. special events, sports coverage by mail. Winner got $100 in mer- Army career parallels that shown chandise from show's sponsors. and farm broadcasts as well as on film. BLOTTER PROMOTION women's and disc shows. programs IN AN EFFORT Accent was placed on fact that THUMBNAIL SKETCH to increase the RADIO TEACHES MUSIC time sales on WSIC -AM WAVE'S local programming is de- TELEVISION program news in -FM LESSONS Statesville, N. C., station's pro- signed to suit the community where form of a television column of the MUSIC by radio for the rural school motion staff has attracted atten- it is located. air is presented by KYA San Fran- children of Saskatche- wan are aired weekly on CKCK tion of potential customers with a cisco on new daily entitled mike -shaped desk National TV News and Regina and five other independent blotter. Copy ON- THE -SPOT EDUCATION sponsored gives call letters, Mutual affiliation by the National TV stores of San stations in that province to reach DENVER's first classroom on the Francisco. boys and girls from the Canadian - and location on the dial. Accom- Program reports what panying the blotter is a fact sheet air has been inaugurated with is doing on TV each night and gives American border to the Northwest Territories. Simple instruction telling how and why WSIC gets KFEL -FM broadcasting a U. of story outlines, behind the scene results. Denver course featuring faculty sketches, biographical material on booklets are mailed to the 70,000 pupils in rural schools to supple- -nembers delivering student- attend- TV stars and similar news. COLLEGE FM EXPANDS ed lectures. Class activities -on- ment the radio music lessons for the- spot -will continue to provide GUEST STATION BREAKS such instruments as rhythm instru- LIVE broadcasts have replaced the format of the program. The ments, tonettes, flutophones and tapes and transcriptions at WITJ PERSONALIZED station breaks autoharps. (FM) Ithaca, N. Y., the Ithaca Col- telecasts, designed to aid the uni- have been programmed by WHAY versity's adult education program, lege outlet. All phases of program- New Britain, Conn. Instead of ming are handled by the students. have been arranged by R. Russell having the announcer on duty give `WOMAN OF THE YEAR' Porter, chairman of the radio de- the call letters and station slogan, KNBC San Francisco promotes the partment, for Monday local business men, city officials daily Judy Deane Show with a re through Friday, 12:45 to 1:15 p.m. and state figures deliver the iden- print of radio columnist's plug Student Dick Thompson is engi- tification and mention their favo- naming Miss Deane "Woman of neer- producer for the broadcasts. rite program aired on the station. the Year" in San Francisco radio Breaks are all tape recorded in and TV. Single, glossy sheet FOOTBALL BANQUET advance of the announcement. mailed to trade declares: "San Francisco's number 1 critic confirms TURKEY dinner was served to 220 -- guests at the first annual collegiate LUNCHEON NEWS the selection of America's number 1 advertisers." football honor roll banquet spon- PROMOTION tie -up between Ho- Long list of par- ticipating sponsors on Judy Deane sored by WTHI Terre Haute, Ind., tel Brunswick and WLAN Lan- to honor Show are listed along with invita- 33 outstanding football caster, Pa., was executed fortnight tion to join sponsorship. players. Players and their families, ago when the station began supply- as well as civic, educational and ing the hotel with copies of its business leaders in the community, news bulletin. Releases are placed PRACTICAL CIVICS saw a film presentation of the 1952 on the luncheon tables. Hotel PRACTICAL lessons in city gov- Ripe Bowl game and heard tran- management also places WLAN's ernment and court procedure are scribed greetings from several col- weekly program log in its guest being broadcast by WHYS Canton. lege coaches. Dave Martin, sports- rooms, all of which are equipped Ill., as they originate in the Can- caster at WTHI was m.c. with radios. ton High School auditorium for 900 students. Principal Alvin Felts and Mayor W. Paul Woods are cooper- ating in the series, which includes immediate revenue produced a regular city council session. Sta- tion News Editor Al Horrigan han- kith regional promotion dles arrangements for the station campaigns and currently is planning a ses- sion with the police magistrate, Don MacPhee. 23 years of experienced sales e personnel will sell community PHILA. NEGRO MARKET service to the programs throughout your coverage area BOOKLET giving detailed infor- broadcasting industry mation on the purchasing power of the Philadelphia Negro population has been issued by WDAS there, promoting effectiveness of station LANG-WORTHN as an advertising medium. Statis- 66 ACACIA DRIVE tical breakdown of products pur- FEATURE PROfR1N5.hi( ATIIERTON, CALIFORNIA chased is based on findings of the DAVENPORT 3 -3061 113 W. 57th ST.. NEW YORK 19, N. Y. Associated Publishers Inc., N. Y., PAUL W. McCOLLISTER, and a Philadelphia Chamber of ,1%7urri ,SffPrt Pr,grums at,Cnvl.4rti.w General Manager Commerce survey. BROADCASTING Telecasting February 11, 1952 P.,.,, 5- Business the only women spot salesman in Strictly Chicago. (Continued from page 18) Miss Thompson has an apart- he became secretary to Mr. Sedg- ment on the North Side, a large ick. collection of records and a pantry At CFRB, as a contrast to her stocked with ingredients for York- fCC actions ain duties, she broadcast Beauti- shire pudding-a favorite dish ul Lady for Nu -Back foundation with roast beef. She is a much - ( counted-on regular at Radio Man- armente "They will not and can- FEBRUARY 1 THROUGH FEBRUARY 7 t ride up! ") with a variety of agement Club and Television Coun- entimental records, which prob- cil meetings. CP- construction permit ant.-antenna cond.-conditional bly pegs her as the first girl disc DA- directional antenna D -day LS -local sunset jrckey in Canada. Her most loyal ERP- effective radiated power N -night mod. -modification 1 stener was her mother, who kept BARRETT SPEECH STL- studio -transmitter link aur: aural trans.- transmitter check on her daughter's health Set for Atlanta Feb. 20 synch. amp. -synchronous amplifier vis.- visual unl.- unlimited hours y the sound of her voice. STA- special temporary authorization CG- conditional MAJOR address will be delivered grant Coming to the U.S. in 1937 (she by Edward W. Barrett, resigning I s now Grants authorizing new stations, changes in facilities, and transfert a citizen), Miss Thompson Assistant Secretary of State for as Chicago office manager for appear at the end of this department, accompanied by a roundup of neu Public Affairs, before the 24th station and transfer applications. oseph Hershey McGillvra Inc., annual session of the Georgia Press hich represented CFRB and other the anadian stations. Later, Institute at U. of Georgia Feb. at 20 -23. February 4 Applications change, power increase, DA -N, changt oward H. Wilson Co., representa- trans. location, etc., for extension of completion date. ve firm, she handled sales assign - Mr. Barrett, whose resignation ACCEPTED FOR FILING AM -690 kc WCMY Ottawa, Ill.-Mod. CP whict ents via telephone until 1947 was accepted by President Truman authorized new AM station for exten- last month, will appear as guest of KSTL St. Louis, Mo.-CP to Increase sion of completion date. hen she joined Meeker as a full - power from 1 kw to 10 kw, new DA, t me salesman. the Atlanta Constitution and Jour- etc. License Renewal nal, licensee of the Cox stations AM -1360 kc WAEL Marie Acosta, Mayaguez, P. R "My worst sales job was selling KCLS Flagstaff, Ariz. -CP to change -Renewal of license. yself on (WSB- AM- FM -TV). Announce- frequency from 1390 kc to 1360 kc, in- Mr. Meeker's offer -I Application Dismissed as plain scared," she recalls. ment was made by Dean John E. crease power from 250 w to 5 kw. W. change operating hours from fulltime WNAC -TV Boston- Dismissed appli- Drewry, Henry Grady School to daytime, change ant., etc. cation for CP to make equipment Europe or Hawaii Next of Journalism, and Stanley Park - License for CP changes. man, Georgian. Just back from a three -week fly - Carroll County WTIM Taylorville, Ill.- License for CP which authorized new AM station. February 6 Decisions . . . i The institute, of which Mr. Park - g trip to Mexico, where she lost Modification of CP rr everal blouses" on man is chairman, is a regular fea- COMMISSION EN BANC betting the WDMJ Marquette, Mich. -Mod. CP, To Remain Silent 11 fights, ture of the U. of Georgia's winter as mod., which authorized frequency she hopes next year to KPAS Banning, Calif.- Granted au- s e Europe or Hawaii. In the program, co-sponsored by the Grady thority to remain silent additional eantime, she will make selling School of Georgia Press Assn. thirty days from Jan. 22 pending re- organization. Station not to resume t ips - Georgia newspaper editors and METER CALIBRATION to Milwaukee, St. Louis and broadcasting without prior Commission Ifansas City for three TV and 30 writers are expected to attend. Booklet Is Issued by NBS authorization If reorganization results AM stations. She is believed to be Mr. Barrett is scheduled to speak in transfer of control. on progress of the U. S. informa- STANDARDS and methods used tion and educational exchange pro- in the calibration of certain types February 6 Applications . . . FOR FINEST TAPE RECORDING of radio field -strength meters in ACCEPTED FOR FILING ica operation, with which he has the 10 kc -100 me frequency range License for CP been largely credited the past two are described in a new publication KUOW (FM) Seattle -License for CP, by Frank M. Greene of the Na- as mod., which authorized new non- years. commercial educational FM station. Other speakers will include Wil- tional Bureau of Standards. Calibration consists in measur- License Renewal liam T. Miller, national director of Following stations request renewal the U. S. Chamber of Commerce ing the overall linearity of the in- of license: WGAD Gadsden, Ala., WTBF and prominent Columbus, Ga. busi- strument at one or more frequen- Troy, Ala., WATL Atlanta, Ga., WSOO nessman and civic leader. He will cies and radio -frequency levels, as Sault Ste. Marie, Mich., WMAZ -FM well as the internal attenuator ra- Macon, Ga., WSAV -FM Savannah, Ga., speak at a luncheon sponsored by and WCHA -FM Chambersburg, Pa. the Columbus Ledger and Enquirer tios and the antenna coefficient or newspapers (WGBA- AM -FM). Mr. correlation factor relating field February 5 Decisions . . . Miller also is president of the city's strength to the output meter read- BY THE SECRETARY Americanism Information Assn. ing under specified conditions. License Extended The circular, titled Calibration of WPRA Mayaguez, P. R.-License ex- Commercial Radio Field -Strength tended on temporary basis to May 1, BOTTLE APPEAL Meters at the National Bureau of 1952. WSOO Sault Ste. Marie, Mich. - WFCB Aids Milk Dealers Standards, is No. 517 comprising License extended on temporary basis five pages and is available for 104 to May 1, 1952. from the U. S. Government Print- -FIRST CHOICE Granted License A CRITICAL shortage of milk bot- ing Office, Washington 25, D. C. WBAP Fort Worth -Granted license OF ENGINEERS!' tles, because of customers' failure Only Magnetorder offers all the flex- to return them to dealers, laid the ibility, high fidelity and features you groundwork for a paid spot cam- require -at a price you want to pay! paign on WFCB Dunkirk, N. Y., SERVICE DIRECTORY FRS EVERY PURPOSE -EVERY PURSE! and another example of radio's pulling power. When dairies in Dunkirk, Fre- PORTABLE - LIGHTWEIGHT COMMERCIAL RADIO Recorder in one case - donia and Silver Creek, N. Y., were Custom -Built Equipment Amplifier in the other. Easy confronted with the shortage of MONITORING COMPANY handling - compact! bottles and no prospect of fresh U. S. RECORDING CO. PRECISION FREQUENCY MEASUREMENTS supplies, they called on WFCB to Engineer on duty all night every night QUICKLY RACK MOUNTED 1127 Vermont Amt., Wash. 5, D. C. Units con be combined for appeal to listenerss. JACKSON 5302 studio operation of portable At the outset the station Lincoln 3-2705 aired P. 0. Box 7037 K City, equipment. three paid spots each day for a Me. CONSOLE OR CONSOLETTE week. Dealers reported such an Operation available by com- bining units in rich Mogne- amazing increase in the number of corder cabinets. empties returned to routemen and TOWERS stores after one week that the AM FM TV For new catalog - Write: campaign was curtailed. The spots Compiete Installations were simple reminders and re- TOWER SALES & ERECTING CO. quests for returns and no high moo N. E. Columbia Blvd. pressure copy was used, the sta- Portland 11, Oregon Ilagnc

JANSKY & BAILEY JAMES C. McNARY A 43 -year background Executive Offices -Established 1926 GEORGE C. DAVIS Consulting Engineer - National Press Building PAUL GODLEY CO. 501 -514 Munsey Bldg.- 5Terling 0111 ORlas and Laboratories Notional Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. 1339 Wisconsin Ave., N. W. Washington 4, D. C. Washington, D. C. ADams 2414 Telephone District 1205 MOntclair 3.3000 Member AFCCE Member .1 ECCE Member AFCCE Laboratories Great Notch, N. J.

Commercial Radio Equip. Co. There is no substitute For experience A. D. RING & CO. GAUTNEY & RAY Everett L. Dillard, Gen. Mgr. 26 Years' Experience in Radio GLENN G. GILLETT CONSULTING RADIO ENGINEERS Engineering AND ASSOCIATES INTERNATIONAL BLDG. DI. 1319 1052 Warner Bldg. WASHINGTON, D. C. MUNSEY BLDG. REPUBLIC 2347 982 NATI. PRESS BLDG. NA. 3373 Washington 4, D. C. P. O. BOX 7037 JACKSON 5302 WASHINGTON 4, D. C. WASHINGTON, D. C. KANSAS CITY, MO. Member AFCCE .ifrmber AFCCR National 7757

Craven, Lohnes & Culver McIntosh & Inglis WELDON & CARR RUSSELL P. MAY WASHINGTON, D. C. WYATT BLDG. (777 14th St., N. W.) MUNSEY BUILDING DISTRICT 8215 1605 Connecticut Ave. Metropolitan 4477 1422 F St., N. W. Kellogg Bldg. 4, Washington, D. C. Dallas, Taxas Seattle, Wash. WASHINGTON D. C WASHINGTON, D. C. REpublic 3914 4212 S. Buckner Blvd. 4742 W. Reimer Member AFCCE ,tf.mber AFCCE Member AFCCE Member AFCCE

E. C. PAGE MILLARD M. GARRISON KEAR & KENNEDY A. EARL CULLUM, JR. CONSULTING RADIO 1519 Connecticut A CONSULTING RADIO ENGINEERS ENGINEERS 1302 18TH ST., N. W. HUDSON 9000 WASHINGTON 6, D. C. HIGHLAND PARK VILLAGE ROND BLDG. EXECUTIVE 5670 WASHINGTON 6, D. C. MICHIGAN 2261 DALLAS 5, TEXAS WASHINGTON 5, D. C. Member AFCCE JUSTIN 6108 Member AFCCE Member AFCCE

WILLIAM L. FOSS, Inc. JOHN CREUTZ GUY C. HUTCHESON ROBERT M. SILLIMAN

Formerly Colton Foss, Inc. P. O. Box 32 AR 4-8721 i 319 BOND BLDG. REPUBLIC 2151 1011 New Hampshire Ave., N. W. 927 15th St., N. W. REpublic 3883 WASHINGTON, D. C. 1100 W. Abram Republic 6646 WASHINGTON, D. C. .(ember AFCCE ARLINGTON, TEXAS Washington 7, D. C.

GEORGE P. ADAIR WALTER F. KEAN WILLIAM E. BENNS, JR. LYNNE C. SMEBY Consulting Rodio Engineers Queerer Cwsvey Proleeneael Esferwnce AM -TV BROADCAST ALLOCATION, "Registered Professional Engineer" Radio-Television- FCC d FIELD ENGINEERING Consulting Radio Engineer i n i ns E l ect r on cs. C o m m e ce d o 3738 Kanawha St., N.W., Wash., D. C. 1311 G St., N. W. EX. 8073 1833 M St., N. W., Wash. 6, D. C. I Riverside Rood -- Riversid 7 -2153 Esecssivr 1730- Esecutive WI Phone ORdway 8071 D. Riverside, III. Washington 5, C. (Nights- holidays, Lockwood 5 -1819) Box 2468 Birmingham, Ala. Membra AFCCE (A Chicago suburb) Phone 6.2924

cense to change name of licensee from ROBERT L. HAMMETT KWSL Inc. to KOAK Inc. Amend TV Application CONSULTING RADIO ENGINEER JOHN B. HEFFELFINGER Chattanooga, Tenn. -WDOD Bcstg. 230 BANKERS INVESTMENT BLDG. Corp. application for new TV station 815 E. 83rd St. Hilond 7010 amended to change ERP from 27.7 kw SAN FRANCISCO 2, CALIFORNIA vis., 13.9 kw aur.. to 100 kw vis., 50 kw KANSAS CITY, MISSOURI aur., change ant. height, etc. SUTTER 1 -7545 Experimental TV Renewal KA2XBD Manhattan, Kan. -Kansas State Coll. of Agriculture & Applied covering change from DA -N to DA -DN W tVSW -F81 Pittsburgh - Granted requests dismissal of its application and Science. Experimental TV best. license and change in trans. location; cond. mod. CP for extension of completion denied insofar as it requests that ap- renewal. WFAA Dallas- Granted license cover- date to 8- 22 -52. plication be dismissed without preju- Corp. dice. KG2XCV Philadelphia -Philco ing change from DA -N to DA -DN and Granted Authority Experimental TV best. license renewal. change in trans. location; cond. By Hearing Examiner J. D. Bond KMPC Los Angeles- Granted author- Applications Returned WADE -FM Wadesboro, N. C.- Grant- KGBS Harlingen, Texas -Granted in ity to rebroadcast between 7:30 and part motion for further hearing on WSWN Belle Glade, Fla.- Returned ed license for FM broadcast station: 7:45 p.m., Jan. 28, the tape recordings 95.9 mc. (Ch. 240) 285 w, ant. 440 ft. Feb. 6 re its application; application application for relinquishment of con- made of emergency communications of assigned hearing at Washington on Bcstg. licensee, amateur station W6PLY. for trol, Seminole Co., To Change Name Feb. 25. through sale of 310 shares common KYA San Francisco -Granted mod. of Dismissed Application By Hearing Examiner Basil P. Cooper stock (51.7 %) to Dr. C. Harvard, Mrs. license to change name to KYA Inc. WRHI -FM Rock Hill, S. C.- Dismissed WALT Tampa, Florida -Granted peti- Mary Foy, Dr. Ralph Pipes and Con- Extend Completion Date application for CP to reduce power of tion to amend application to change rad Clemans. Station WRHI -FM for lack of prosecu- ant. site. WLBE Leesburg, Fla.- Returned ap- WDMJ Marquette, Mich. - Granted tion. mod. CP for extension of completion plication for transfer of control WLBE 5 . . . Inc., licensee, through sale of 900 date to 3- 31 -52; cond. ACTIONS ON MOTIONS February Applications shares of stock to Paul A. Husebo and KCBS -FM San Francisco - Granted By Comr. Rosei H. Hyde ACCEPTED FOR FILING Wendell Husebo. mod. CP for extension of completion Eastland County Bcstg. Co., Eastland, Modification of License date to 9 -1 -52. Tex. -Granted petition insofar as it KOAK Lake Charles, La. -Mod. li- (Continued on page' 93) BROADCASTING Telecasting February 11, 1952 Page 89 CLASSIFIED ADVERTISEMENTS Help Wanted (Cont'd) Engineer or announcer -engineer, ira Payable in advance. Checks and money orders only. mediate opening. WVOS. Liberty, N. I( Situations Wanted 20d per word -$2.00 minimum Help Wanted 25t per word-$2.00 minimum Production -Programming, Others All other classifications 304 per word-$4.00 minimum Display ads. $15.00 per inch Impersonate voices well known celeb No charge for blind box number. Send box replies to rides. Crosby, etc? Do quick-witted BROADCASTING, 870 National Bldg., imaginative DJ patter? Spontaneous Preis Washington 4, D. C. improviser? Ohio station. Box 110M APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing. All transcriptions, photos, etc. sent BROADCASTING. to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return. Wanted- Radio, commercial directoa and time salesman for Pennsylvania station in unusually interesting ter. ritory. Good opportunity for righ' Help Wanted Help Wanted (Cont'd) Help Wanted (Cont'd) man. Write to Box 178M, BROAD- CASTING. Managerial South Texas fulltime independent has Engineer, 1st phone, net affiliate, opening for staff announcer. Per- northern Indiana. $65.00 40 hours. Iowa station, wants good all-round manent position. Full details and ref- copywriter. Give complete details Sales manager, upstate New York, large Combined studio xmtr operation. Paid and when available. Salary in line market, 1000 watt independent station. erences. first letter. KCTI, Gonzales. hospitalization. life insurance and vaca- Texas. tions. Box 111M, with ability. Air work desirable but Must be experienced in independent BROADCASTING. not essential. 199M, operation and able to prove sales Box BROAD- ability. Experienced announcer able to handle Combination engineer- announcer, first CASTING. excellent opportunity for right own controls KGHL, Billings, Montana. man. Give full experience, picture in phone. Good voice. Ability to sell on Need fulltime promotion- merchandis- reply. Box 6M. BROADCASTING. commission. Sixty to start. Audition Dependable announcer needed im- required. Midwest. Send particulars. ing man for medium station, medium mediately for 5 kw midwest station. market. Applicant must possess work- Sbccessful 250 watt network station in Box 152M, BROADCASTING. ing knowledge of radio, south midwest established six years is Must be able to handle console. Ex- newspaper, out- panding market. Address replies to Operator of stable good door and stunt promotional media. lc oking for a good efficient manager - KLPM, Minot, North temperament, Some merchandising ideas if not ex- commercial manager with a proven Dakota. character needed by station in Texas perience record of small station -high standard resort city. Box 158M, BROADCAST- required. State full par- ING. ticulars. References, salary require- successful and economical operation. Boomtown, U. S. A.l We have fruit, oil, ments first letter. WORZ, Orlando, ant friendly, sincere family man who gas, uranium ore and a new broadcast Florida. a hard worker and sold on radio station located in northwestern New First class engineer -announcer, small a d not television, who can take hold Mexico. What we need is another town in Kentucky, $80 per week to start, to Wanted: Copywriter -announcer. Send o a good station and make it produce good combination announcer -engineer. opportunity earn more. Write audition tape, sample copy and photo d maintain a high standard of corn - Opportunity and salary open for a good 190M, BROADCASTING. to Adrian White, KPOC, Pocahontas, nity service. This man must be in reliable man. Housing available. Arkansas. h energetic thirties and must have Please send disc or tape along with Wanted: Engineer with first class li h ci at least ten years of working ex- letter giving previous experience to cense. Immediate opening. Car neces- Opening near future for qualified pro- p.rience in radio. Box 141M, BROAD - KVBC, Farmington, N. M. sary. $1.35 per hour, 40 -hour week. gram director -chief announcer. Must C STING. Northern Wisconsin. Box 205M. have proof of programming and ad- News man -Age: In twenties. Stress BROADCASTING. ministrative competence. Good voice Salesman is on reporting ability. Newspaper requisite. No desk man need apply. background will be given preference. First phone operator, Baltimore area. Forward full specifications and refer- S esnsan, We will work with you on air style. Experience not necessary. Complete ences first letter. State salary require- hard hitting, aggressive, for Our preference is for man with personal information first letter. Box ments. WORZ, Orlando, Florida. h : h Hooperated station basic half million ability, desire to learn, mature, co- 210M, BROADCASTING. m rket. Car necessary. Top corn - operative. nsation. Our men earn five figure Contact: KWKH News Engineer radio in ornes. 193M, Bureau, (CBS 50 kw) P. O. Box 1387, broadcasting, first class Television Box BROADCASTING. Shreveport. Louisiana. license required. Must do announcing Start $57.75 for 40 hours. Rapid raises S- esman, experienced, with ideas. begin in Salesman rge First phone -announcer. $80.00 44 hour six months to $82.50 in two independent station. good mar- week. WCTA, Andalusia. Alabama. years. Contact Herbert Brandes, Topflight salesman for television sta- k t. Commission with guarantee. KDRO, Sedalia, Mo. C mplete tion in important eastern market. Out- experience, picture, refer - Sportscaster, standing opportunity for man of proven es, first letter. Box 200M, BROAD - excellent opportunity for Engineer, first class C STING. experienced man who has sports license with or sales record, administrative and ex- "knowhow." Graduated pay scale. plus without experience. Established net- ecutive ability to move up to bigger work affiliate city 25.000. Average liv- job as time warrants. Full informa- Salesman- announcer to sell own show. talent. Send letter of qualifications, ing condition. Top salary, best work- High salary expected, photo and audition to tion first letter, character and busi- commission with accent on sales. Station WFDF, Flint, Michigan. ing conditions and many benefits: Ken ness references. Box 224M, BROAD- The right man should do very well. Marsh, KWNO, Winonu, Minnesota. CASTING TELECASTING, Must own car. Call Roland L. Fowler, WGAT, Utica, N. Y. Newsman, emphasis local newscasting Wanted: Transmitter engineer for per- with necessary paper cooperation. manent position with regional station. Technical Must type. Good voice and delivery Salary ediate opening for reliable sales - necessary. Send disc or tape and full and full details first letter. Car Engineer for expanding TV station 1st m n capable of becoming salesmanager. details WGEM, Quincy, Ill. required. WGAC, Augusta. Ga. class license. Prefer TV experience, S endid opportunity. Contact Bill AM experience considered. Please state Te rick, Manager, WOKZ, Alton, Illi- Combination announcer- engineer, start Wanted -First phone transmitter oper- experience and education. Starting no s. immediately. Emphasis on announcing. ator. Directional also FM. Contact D. salary $75.00. Box 70M, BROADCAST- Wire or phone WJON, ABC in St. B. Trueblood. WORE. Goldsboro, N. C. ING TELECASTING. w It pay Well for proven time selling Cloud, Minnesota. call 1240. Have ab lity. 5 kw ABC. Full details immediate opening for first class Situations Wanted pl ase, WRUN, Cleveland's WSRS, needs operator, studio and transmitter work. Utica, N. Y. best. news- Experience not necessary. Write WHDL Managerial men, hard working experienced. Must Olean, New York, for further informa- understand big city news bureau re- tion. Successful manager available. Widely Announcers quirements. Field reporting plus air known manager offers 11 years man- work. Send newscast audition, give agement experience in local, regional employment record, character refer- Immediate opening for 1st class op- and 50 kw stations. Capable adminis- 00 per week for good announcer at erator. Contact WIKB. Iron River. mi south station. Good market. TV ences. educational and family back- Michigan, trator with proven record of profitable fu re. Replies confidential. Box 936L, ground. Must own automobile. All now. operation in major markets. Thoroughly B ADCASTING. replies honored in strictest confidence all phases -- commercial, mer- for protection of all applicants. Write WLEC, Sandusky. Ohio, offers perma- groundedchandising, promotion. Married. age Operations Manager, WSRS, Inc., Ra- nent position for engineer. Fine va- 44. Full information upon request and diate opening experienced an- dio Center, Cleveland 18. Ohio. cation plan. $60.00 per 40 hour week. interview arranged. Box 170M. BROAD- no ncer or combo man. Permanent Air Box 146M. BROADCASTING. conditioned modern station in CASTING. Qualified announcer with first Phone. Ohio's vacationland. I 10 Sixty dollars forty hours. W have over years of radio experi- - ence I would like to put to work for Good announcer with first phone, per - Sanford, Florida. Need immediately, engineer-announcer you. Have had experience in every ma ent position friendly western with first class license. WMJM, Cordele. phase of radio. Proven sales record. ' Pe Georgia. sylvania independent daytimer. Farm director -announcer. $75 -$90 week - If your station is in need of a general Se enty -five dollars for forty -four hour ly depending on man. Send letter. manager who is capable of producing we -k to start. Submit resume ex- disc, photo. WVOT, Wilson, N. C. Engineer first phone, some announcing, as pe ence, photo, disc $80,00 6 well as inspiring others to produce, or seven one half start. day week, immediate lets get together. I am married, family. reply. Box 167M, BROAD- Technical opening. LBS affiliate, WNER, Live in my thirties. Presently employed. IP - TING.rst Oak. Florida. Would prefer salary and overide. Se- curity and future important factors. Ke Job for better than average ex- First class engineer. No experience re- Announcer with 1st phone, opportunity Replies quired. Virginia network station. Box to do some selling too. Salary Confidential. Box 181M, oe enced announcer with first class 238K, BROADCASTING. de- BROADCASTING. tic et. Pleasant small city upper mid - pendent on ability and experience. we Long established WPLA, Plant City. Florida. Vice president and general manager net affiliate. Combination announcer -engineer having sold his interests seeks man- Lo turnover. $75.00 and raises. Send Immediate opening for transmitter agership au ition and facts Box 183M, BROAD - wanted for chief engineer's job by sta- operator. No or executive position in radio, CA TING. tion in Hawaii. Good, ermanent experience necessary. TV or allied business. Must have op- position for the right man. Experience for 44 hour week. Address reply portunity to earn commensurate with in maintenance of speech and gear Radio Station WSIP, Paintsville, Ken- ability, Twenty -five years experience w O, Fort Wayne, needs good ex- essential. to tucky. in administration. Pe enced staff man. Preference given experi- sales and talent or Should be out - enced small station chiefs, Send full Cleveland's best, WSRS, needs engi- major stations and markets. Finest ref- ta ding with disc shows and enthusias- details plus tape to 765L, erences. Box 182M, tic, friendly commercial style. In- audition Box neers, first class every respect for per- BROADCASTING. ter ted men forward vital statistics BROADCASTING. manent job at Cleveland's popular "All Not a magician. Just a good business ph o, disc or tape, station manager American Family Station.' Give full man looking for station which can use ref rentes. Starting salary commensu- Reliable, experienced, technically pro- details including first class license better management and better returns ra with ability. Box 20IM, BROAD - ficient chief engineer wanted by station number, character references, employ- on capital. Prefer situation with in- CA TING. In important Texas city. Box 157M, ment record and recent photo. Must vestment possibilities. Write Box 191M, BROADCASTING. own automobile, All replies honored BROADCASTING. in strictest confidence for protection W ted: Three announcers with first Young first class operator to assist chief of all applicants. Write Operations Management -programming team; hus- pho es. $350.00 per month. 45 hour engineer in control Manager, WSRS, Inc. Radio Center, band, wife; ten years radio. Seek posi- we . Box room, transmitter, 202M, BROADCASTING. installation of broadcasting equipment Cleveland 18, Ohio. tion midwest small market station; and two way mobile radio units. Must Immediate capable setting up, directing all opera- KC s hired our last opening for first class li- tions. Sober, responsible; want to two men. Need have car. be neat workman. Excellent censee. No experience required. 1000 build home in ann uncer with first class ticket im- opportunity upstate New York. Give small community. Em- m ately. ICAFP, watt daytime. Chief Engineer, WTNS, ployed metropolitan station. Box 195M, Petaluma, Calif. draft status. Box 7M, BROADCASTING. Coshocton, Ohio, BROADCASTING. For Sale (Cont'd) Situations Wanted (Cont'd) Situations Wanted (Cont'd) Situations Wanted (Cont'd) monitor, Onager, twelve years bottom -to -top Newscaster, network experience; top -Programming, Others General Radio modulation all phases radio from copy Production model 731 A, $150. Western Electric tackground agency references. Maintaining higher 1C, o management including announcing, newscasters com- frequency , monitor model $250. Hooper than all other Program director -announcer -salesman Angeles 5, Calif. ,roduction, sales. Modest budget ope- bined, in state's largest city. Box for live kilowatt radio or television Write KFVD, Los ation experience. Box 203M. BROAD - 194M, BROADCASTING. station. College graduate, 28, eleven - ASTING. years experience. Prefer record. Ex- Complete RCA 5 kw model 5-C AM Ifanager -sales manager, strong sales Experienced sportscaster, 29, single, cellent references. Southerner now and Western 217M, transmitter, spare tubes eadership and direction. presently sales play-by-play with CBS 5 kw. Contact Box Electric 1 -C frequency monitor (960 nanager very successful independent anywhere offerte Tape avail- BROADCASTING. condition. Will crate n highly competitive. major TV mar - able.able. Box 198M, BROADCASTING. kc), Excellent TV. In- for shipment. Reasonably priced. cet. Knows AM answer to Top local newsman in major market 150, Roanoke, Va. centive must be big. Box 207M, Newscaster. Washington trained. Cur- desires advancement. Experienced, WDBJ, Box BROADCASTING. rently featured regional net. Reason- ambitious. Box 188M, BROADCAST General manager, successful back - able minimum. References. Box 204M. ING. Complete 10 kw BTF -10B RCA FM ground all phases competitive in- BROADCASTING. transmitter less antenna. Includes dual dependent and affiliate station opera- Program director, newscaster. Top- exciters with change -over panel, tions. also regional network sales and Talented, versatile announcer. Harvard notch authoritative voice. Excellent Hewlett Packard or General Electric management. Strong on sound pro- University grad. Big voice. Strong knowledge of music, smooth programs. frequency and modulation monitor, gramming, aggressive selling, thorough on commercials, news, sports and DJ. Three years experience. Young, draft transmission line monitor, harmonic Experienced. Studying for 1st ticket. exempt, college filter, external blower and power trans- yearsoold; sober family hman;sf15 years Married; new car. Box 212M, BROAD- Box 19M BROADCgASTINGEmployed. former, 2 Collins 6P preamos and one in radio. Not interested in just any CASTING. 6M Collins program amplifier. Com- connection but looking for a sound Girl copywriter experienced and rough- plete blueprints and tube records in- nropositlon where ability. experience Announcer - control board operator. ly trained, good commercial copy. Can cluded. Lots of spares. This equip- and hard work will pay off. Now em- Trained all branches radio. Limited handle women's, children's and drama- ment used less than two years. Con- ployed bpt available for right opening experience. Desire chance to develo tic tact William C. Ellis, WFAA, 1122 when desired. Box 208M, BROAD- Family vailable. Box 206MBROAD- Jackson Street, Dallas, Texas. Will ttravel. available. Box 213 Mt, CASTING. CASTING. BROADCASTING. General, commercial manager. 8 years active participation to passive For sale -One 160 foot guyed Win - radio, salesman, sales man- Prefer to 225 feet. experience recom- Sportcaster: Network caliber play -by- demonstration. Former university in- charger tower, can be built ager. general maanger. Best play all sports, desires full sports structor, BS (theatre), MA (radio), Complete with guys, lighting equip- mendations. Very strong program- Ex pro ball player, married, producing position. ment, lighting choke and conduit. ming, sales, profits. Competition no schedule. desires TV writing, con- draft exempt. Box 214M, BROAD- Wide background: radio writing, pro- Ready to ship. You pay freight. $1500. object. Available March. Would CASTING. fessional theatre, acting - directing. Contact WMGR, Bainbridge, Ga. sider buying in. Box 219M, BROAD- Writer of one -act plays, over seventy CASTING. Mr. and Mrs. combination available radio dramatic scripts, four successful Commercial manager must sacrifice for radio not stereotyped, we have stage revues. Imaginative, thorough, Will sell famous classical library origi- good job because climate adversely fresh approach-ad lib start to finish persuasive director. Extensive knowl- nally assembled by Washington Post affects health of his family. Doctor with songs and good piano, down -to- edge stage scenery, costum- when owners of WINX at a cost of over recommends return to southern loca- earth commercials that really sell! A ing, 8gmake-uup, exempt. $30,000. Includes many rare collectors tion. 15 years experience in admini- complete package with woman listen- 220M, BROADCASTING. items. Write or call United Broad- stration, sales, programming. Box ing appeal, a neighborly visit backed casting Company, 8th & I, N. W., 221M, BROADCASTING. by years of proven commercial results. Program -sports director. Knowledge Washington, D. C., Republic 8000. Thorough knowledge all phases radio - entire station operation. Conscientious Salesman pictures- show -busihess yet not "know- married, veteran. Box 230M, BROAD- Shirtsleeve executive with extensive it -alls" -just plain folks. Prefer medium CASTING. Wanted to Buy radio sales experience, creative ability, sized midwest city where we can estab- capable of independent judgment, well lish permanent home. Money not pri- versed in sales tools and knowledge of mary consideration. Presently em- Television Equipment etc. national markets, looking for position ployed large western New York sta- as salesmanager- manager of progres- tion -resignation effective March First. Announcers sive radio station in south or south- Box 215M, BROADCASTING. Wanted: 5 KW AM transmitter. Also: look- TV station. west. Personal interview desired, league sportscaster available Young man wants job in 1 kw and 10 kw short wave trans- ing toward a permanent connection Major ra- Experience as announcer, actor, direc- mitters. Description, price, please. verifiable potential with in- immediately. Background includes 136M, BROADCASTING that has a dio and TV handling of major league tor. Box Box 57M, BROADCASTING. creased income as potential is de- & TELECASTING. veloped. Presently employed as ac- baseball (3 years), pro football AM of agency in deep TV one year, 6 years of major col- TV stations- attention! Give a guy a equip- count executive lege football. Plus special AM -TV break, will ya? Have been in radio Wanted: Old radio broadcasting south. Formerly manager two radio ment, pre 1930 microphones, amplifiers, assistant to manager Key Net- baseball, football, basketball, boxing four years, announcing, acting, produc- stations, trade magazine and and wrestling. Can conduct sports re- ing, programming. Lots of stage ex- speakers, receivers, etc. What have work Stations, views on radio and TV, write and perience. Single, veteran. 23 years old. you? Send lists and prices to Box 185M, newspaper. College graduate. married, as voice. Excellent two children own car debt free. Ad- produce as well Presently employed as chief announcer BROADCASTING. 197M, BROADCASTING. references. Write Box 222M, BROAD- with CBS kilowatt. All replies will be dress Box CASTING. answered. Please ?? ?. Box 216M, Announcers BROADCASTING TELECASTING. Will pay cash for General Electric 250 Publicity-promotion gal. Fresh ideas, transmitter and monitor. Versatile, experience, draft exempt an- good execution, solid knowhow. Form- Technical watt FM nouncer; commercial newscasts, music erly publicity director of top network WJOC, Jamestown, New York. shows, DJ work that sells, married. major market affiliate. Conscientious, Techician one year experience at References available covering 5 -year capable, stable (stable all right -weighs WSYR -Tif. Masters Degree in tele- background. Possibly available March about 200.) Box 223M, BROADCAST- vision from Syracuse University. Ope- HelpP Wanted 1st. Box 48M, BROADCASTING. ING. rate all equipment. Veteran. Box Sportscaster very strong n all sports, Announcer, college graduate. mid 232M, BROADCASTING TELECAST- veteran, experience 250 to ING. Announcers play-by-play by-blow. twenties, ooball, also boxing ablow 5 kw, all phases, available immediately. Production- Programming, Others Can self Would like baseball play -by- Box 225M, BROADCASTING. play this spring. Excellent references First I have 18 years experience N.Y. stage. Available March 1. Any offer con- Announcer -engineer available. Hollywood screen and TV as actor. In- Box 171M, BROADCASTING. class license, experience since '47. Sell- production- program- DISC JOCKEY sidered. ing quality, dependable worker. Last terested in TV Morning man, presently employed 5000 mar- ming. Will relocate. Salary secondary. WANTED position one year. No draft vet, Box 211M, BROADCASTING. TELE- watt network affiliate seeking reloca- ried, 32, car, best references. TV, AM. progressive network station CASTING. Must have proven success rec- tion with ex- Frank Berry, Athens, Ohio. anywhere. Good background and as in a competitive radio or TV. Let my tape For Sale ord D.J., perience for Technical A real opportunity and photo prove I sell with my per needs market. Exempt, Box Chief engineer who can announce For sale -Muzak wired music operation awaits the man who can de- 174MtBROADCASTING. $75.00 a week or better. Box 178M. at inventory in western territory of BROADCASTING. 500,000 pop. Box 129M. BROADCAST- liver. 5 kw. network station, Announcer TV experience plus 15 years north central mar- AM seeks permanent position. Married, Engineer, 1st phone, lib years experi- ING. metropolitan one child. Will go anywhere. All re- ence. AM- FM -TV. Prefer northeast ket. Give full particulars about plies answered. Box 175M, BROAD- Union station. Box 218M, BROAD- Stations previous experience, salaries CASTING. CASTING. earned and expected, and at- Insomnia! Experienced deejay wants First phone: 1t years experience, 250 watts, fulltime. Western state. with communications. Earns $1500 month. Excellent equip- tach small photo. Confidential. to work from midnight on. Comes broadcasting and 172M, or without own show. Box 179M, Graduate radio-TV school, single. ment. $37.500 mostly cash. Box Box 450K, BROADCASTING BROADCASTING. draft exempt, available immediately. BROADCASTING. Announcer -engineer, 4 years experi- Box 226M, BROADCASTING. Southern station, weekly newspaper. ence. Excellent voice, authoritative Engineer, 1st phone, experienced. Cali- $75,000. Box 231M, style. All types music. Graduate, fornia station only. Box 227M, BROAD- BROADCASTING. leading announcing school. Young CASTING. details. Box Equipment, etc. family man, Give full Chief engineer seeks position with em- 1811M, BROADCASTING. ployer who expects top performance For sale: RCA field intensity meter, Sports and staff. Six sponsor -pleasing and willing to pay for same. 17 years 308 -A, frequency range 120 -18000 kc. years top baseball play-by -play, plus experience. Best references. Box Excellent condition. Box 98M, BROAD- WANTED daily personalized sportscast on highly 228M, BROADCASTING. CASTING. medium size the Pacific Northwest's successful net affiliate in phases AM- -P amplifier Immediately for market. Presently station manager. Engineer, experienced all For sale. Magnecord PT6 only 50.000 -watt Independent . FM. One year chief. Married, 26. and PT6 -A recorder in portable cases. a Age 33. college grad, married. Desire Avail- immediately. ATOP NOTCH morning disc kicker! Must Florida or Gulf Coast. Box 187M, Presently employed northeast. Now in use but available be nun who knows how to run morn- able two weeks. Box 229M, BROAD- 184M, Box BROADCASTING. ! want to do morning BROADCASTING. CASTING. ing show Most Sportscaster, experienced all sports. General Radio 916 -A radio frequency show. The right man will be established heavy on baseball, also strong on ad Experienced combination man avail- bridge and standard resistor. Brand as the NORTHWEST'S best early morn lib, news, sales. 29, married, veteran. able. Have worked in all departments. new. Make offer. Box 186M, BROAD- Ins personality ! Bend air check. complete Want good year -round sports town, Handle all phases. Minimum salary CASTING. background. photo and references to . . .. Full de- . Hal Davis. Program Director. permanent. Now employed. Guarantee $75.00 for forty hour week. topnotch quality job. Let me show tails first letter please. Box 233M, Complete 250 watt equipment. Tower Box BROADCASTING. to records. Includes 251 foot Truscon KING SEATTLE 189M, BROADCASTING.request. tower. RCA BTA -250L transmitter, - First phone license. Radio, television *AFFILIATED WITH ICING-TV newscaster. Three years graduate 2200 hours. Theory- practical monitors and limiter, RCA consolette N. Announcer- married, draft 76 -B4, pickering arms and reproducers, .SEATTLE POST- INTELLIGENCER. solid experience. University graduate. work. Dependable, First reasonable offer Veteran. Top references. Photo, disc exempt. Prefer east coast. Clar- office equipment. 100 West 139th Street, accepted. Gerald O'Grady, North on request. Box 192M, BROADCAST- ence Williams, Massachusetts. ING. New York City. AU 3 -0122. Adams, Help Wanted (Cont'd) New Business (Continued front page 16) WANTED same city, to handle Dr. Brown's Cel -ray, True -Fruit and Schultz's Bev EXPERIENCED NEWSCASTER Must gather, write, edit wire, deliver erages accounts. on air. Contact SARDEAU Inc., N. Y. (Suspicion Perfume), names Wexton Co., samt RADIO STATION KSTT city. Davenport, Iowa ROBERTS, JOHNSON & RAND DIV. of International Shoe Co., St. Production -Programming, Others Louis, names Henri, Hurst & McDonald, Chicago, to handle entire line replacing contract with same agency to handle children's and men's SERIES of concerts by the Seattle shoes only. Symphony Orchestra has been pur- r chased by Frederick 8. Nelson, deport- NEEDED IMMEDIATELY MOTOROLA Inc., New York (television, home, portable and automobile store, for on KJR Seattle ment airing radios), appoints Getschal & Richards, same city. By 50,000 watt network outlet in during the current season. Discuss- major market a radio personality ing broadcasts are (I to r): Arthur E. HOUSE OF MAPLE, S. F. (furniture), appoints Lee Wenger Co., same with thorough MC experience to Gerbel Jr., assistant general manager city. of KJR, which has scheduled seven of handle LIVE TALENT & RECORD the eight concerts; Arthur Fiedler, PROGRAMS. Must be experi- DIANOL SALES Corp., Allentown, Pa. (paint, insecticide pioducts), guest conductor of the Seattle Sym- Adv., N. Y., to handle radio campaign. Send photo, biography, names Marfree enced. phony, and Alexander Hull, rodio di- salary and references, expected rector of Frederick IL Nelson and THE FURNITURE FOUR, Portland, cooperative buying and promotion tape or disc to Box 235M, announcer for the series. One broad- organization of retail furniture stores, appoints Jack Clenaghen Adv., BROADCASTING.. cast will be heard on another station same city. because of conflict in time schedules. CJ F. S. HARMON Co., Tacoma, Wash. (furniture manufacturers), names School The Condon Co., that city, to direct advertising and public relations. Television SRT SRT SRT SRT SRT SCIENTIFIC BRAKE SERVICE LABS. and HOLWIN Corp. (electron- oduction- Programming, Others ics, refrigerator defrosters), both Chicago, name Schoenfeld, Huber & Green, same city. HELP WANTED SRT-Radio AMERICA'S OLDEST BROADCASTING SCHOOL HOFFMAN RADIO Corp., L. A., & Assoc., city. Skilled publicity writer by large appoints Wolcott same Intensive lull or port time midwestern radio-television or- MILES LABS., Toronto, names Robert Otto & Co. to handle its extensive ganization. Give resume of for -A -Day vitamin background and experience; COURSES campaign Alka- Seltzer and One multiple capsules. state salary required. Address ANNOUNCING ACTING Box 96M, BROADCASTING .Otipaople TELECASTING. SCRIPT WRITING ADVERTISING Outstanding Faculty of EDWIN W. EBEL, director of sales and advertising for Post Cereals, Situations Wanted Network Professionals named advertising director of General Foods Corp., N. Y. or Evening Announcers Co-Educational Day JOHN MOORE, former partner of Aubrey, Moore & Wallace, Chicago, Small Classes PERSONALITY AVAILABLE has started 17 -week free evening course in advertising at Pasadena Approved for Veterans (Calif.) City College. D.J. or LIVE Write for Prospectus (informal style) DEPT. H W. D. HOGUE to Procter & Gamble Co. of Canada, Toronto as advertis- Metropolitan success story. Dim photo, School of Radio Technique ing director and member board of directors. references. Stahl.. Prefer N. Y., Chg... 0x0 Ildg., Rodio City, New York 20, N. Y. L A.. Mpls., or similar markets. 228 South Wabash Are., Chicago 4. Illinois. Box 209M, BROADCASTING Feature of Week SRT SRT SRT SRT SRT (Continued from page 18) WPPA & 'JOURNAL' For Sale Employment Service brand representatives the follow- Unite in Promotion Equipment etc. ing night. r Played host to Fred Dodge, head WPPA Pottsville, Pa., and The EXECUTIVE PLACEMENT SERVICE of the NBC Merchandising Dept., Pottsville Journal are cooperating We have selected General, Com- 0 who was accompanied by Matt Bar- FOR f merciai and Program Managers; Chief in a joint promotion venture to SALE nett, Chicago office 1 Engineers, Dise Jockeys and other t. manager for bring listeners up -to- the -minute kw AM model 355.E -1 Western specialists. Delays are costly; tell NBC Merchandising Dept. us your needs local news. Electric Transmitter in good operat- f today. Filmed and narrated a 20- minute ing condition. Rowan S. Fiacres f sales promotion movie, complete Monday through Friday, a news- Spokane I TV .f Radio Management Consultants f with color and sound. paperman is heard over WPPA at KHQ Washington f 728 Bond Bldg., Washington 5, D. C. 1 Showed new station facilities to 4 p.m. in a five -minute local news e Sterling Beeson, vice president of summary. Voice recordings of Headley -Reed Co., New York; Har- newspapermen are heard all morn- old Barrett, Headley -Reed Co., De- ing, promoting the afternoon news- troit; Fred Knorr, president -gen- cast. Major Market Opportunities eral manager, WKMH Dearborn; With Favorable TV Potentials John Wismer, president -general Ed Romance, WPPA program manager, WHLS Port Huron; Wil- director, believes that such coopera- California New England liam Porter, attorney and ex -pres- tion is a forward step for the sta- $225.000.00 $100.000.00 ident, Federal Communications Bar tion. He said, "We have been in Assn., Washington, D. C. operation almost six years. In all A very successful and well Controlling interest in a splen- Held a staff dinner party for that time the newspapers were cold established network station lo- did 5,000 watt network facility located in one of the first fifty those WSAM employes "still able in their relations with this new cated in one of California's most markets in America. Showing to navigate." medium. However, we never desirable larger markets. Ideal did consistent increase with unusual Promotion was planned by Milton antagonize them figuring we iving conditions. TV situation. that Greenebaum, president, Saginaw are all in the same boat, and as Broadcasting Co., and Jack Parker, long Appraisals Negotiations Financing WSAM as people advertised, we vice president -general man- should be happy. Our theory is ager. that BLACKBURN - HAMILTON COMPANY all media should be used, whenever RADIO STATION AND NEWSPAPER BROKERS possible in advertising. We hope FIFTH year as organist on WSPB WASHINGTON, D. C. CHICAGO SAN FRANCISCO Sarasota, Fla., has been started by that our arrangement with the James W. Blackburn Ray V. Hamilton Lester -M. Smith newspaper sets an example in all Washington Bldg. - Tribune Tower 235 Montgomery St. Bob Swain, featured Mon. through Sterling 4341 -2 Delaware 7- 2755 -6 Exbrook 2 -5672 Sat. 5-5:45 p.m. Show still retains markets where newspapers try to LIMALL three of its original sponsors. shove radio or vice versa." Page 92 February 11, 1952 BROADCASTING Telecasting stock Interest of 26.67%, and Mr. Kelly FCC Actions will eventually also receive $4,000 from stock earnings of Marlin F. Oble, sec- (Continued from page 89) retary- treasurer of Central Montana Bcstg. Co. Filed Feb. 6. KCRT Trinidad, Col. -Assignment of February 7 Applications . . . license from Earnest M. Cooper and FOR FILING fCC roundup Rembery O. Coyle, tr/as Mel -Bert ACCEPTED Bcstg. Co., to Harvey It. Malott for AM-810 kc New Grants, Transfers, Changes, Applications $20,000. Mr. Malott Is newspaper broker WKVM San Juan, P. R.-SSA for 810 in Kansas City, Mo. Filed Feb. 6. kc, 25 kw -D, 10 kw -N, DA. Modification of CP Deletions . . . WIMS Michigan City, Ind.-Mod. CP, TOTAL deletions to date since Jan. 1: as mod., which authorized power in- box score SUMMARY THROUGH FEBRUARY 7 AM 3, FM 2, TV 0. New deletions: crease, operating hours and new DA-N, WLIZ Bridgeport, Conn license, Feb. Cond'l Appls. In 5 (effective Jan. 24). for extension of completion date. Class On Air Licensed CPs Grants Mod. CP, Pending Hearing KFTW (FM) Fort Worth, CP, Feb. 5 WSWF Ft. Myers, Fla. - AM Stations 2,238 2,312 96 29). AM station, for 323 105 (effective Jan. which authorized new FM Stations 654 568 84 *1 12 z KBON -FM Omaha, license, Feb. 5. approval trans., ant. and main studio TV Stations 93 15 486 171 locations. WRSW Warsaw, Ind. -Mod. CP. as On the air. mod., which authorized new AM sta- (Also Bee Actions of the FCC, page 88) tion, for extension of completion date. WMCF (FM) Memphis, Tenn. -Mod. 'PIRATING' SUIT CP, which authorized changes in FM Docket Actions . . . of license from old partnership consist- station to change ERP and ant. height. ing of Russell G. Salter and Charles F. Armstrong Gets Damages FINAL DECISION Sebastian to new partnership consist- License Renewal ing of Messrs. Salter and Sebastian charges in the record Following stations request renewal of Oklahoma City, Okla. -Johnnie Wes- plus PIRATING ton Crabtree. FCC adopted William A. Murphy, through can- license: decision cellation of note for $2,800 held against industry filed recently by Colum- denying for default application for Messrs. Salter and Sebastian by Mr. Inc. WTNB Birmingham, Ala., WRAG new AM station, 1590 kc, 500 w -D. De- bia Records and trumpeter Murphy forfphye 20% Interest in Carrollton, Ala., WFMH Cullman, Ala., cision 1. company Feb. as limited partner. Filed Feb. 1. Louis Armstrong resulted in the WHBS Huntsville, Ala.. WMGR Bain- INITIAL DECISION being granted $1,000 bridge, Ga., WMOG Brunswick, Ga., KCKN Kansas City, Kan., and WIBW musician Freeport, Tex.- Brazosport Bcstg. Co. Topeka, Kan.- Involuntary transfer of damages and a consent injunction WMJM Cordele, Ga., WWNS States- FCC Hearing Examiner issued initial control The KCKN Bcstg. Co. and To- boro, Ga., WACL Waycross, Ga., and decision looking toward grant of ap- peka Bcstg. Assn. Inc., respectively, to from the defendant in New York WPRA Mayaguez, P. R. plication for 1460 kc, 500 w, daytime; H. S. Blake, executor of estate of Ar- Supreme Court Wednesday. Application Returned condition. Decision Feb. 5. thur Capper, deceased. No monetary Paradox Industries and its pres- Fla. RE- Emporia, Va. - Stone Bcstg. Corp. consideration. Filed Feb. I. WPDQ Jacksonville. - FCC Hearing Examiner Hugh B. Hutch- TURNED application for acquisition of WSWN Belle Glade, Fla.- Relinquish- ident, Dante Bollettino, agreed not inson issued initial decision looking ment of control Seminole Bcstg. CO., control by James R. Stockton through toward grant of application for 1400 licensee, by J. Tom Watson Jr., Samue to duplicate or copy any of the retirement to treasury of 18 shares kc, 250 w, fulltime; conditions. Deci- L. Looney Jr., Douglas Silver and R. G. trumpeter's records, recorded orig- common stock (60 %) by Linton D. sion Feb. 7. Nelson from Tom Watson Jr. who has Boggs Jr. ORDER entered missionary service in Japan inally by Columbia Records. The and chose to relinquish his interest in latter company voluntarily waived WTUX Wilmington, Del. -Port Frere station. Bcstg. Co. FCC granted authority to Filed Feb. I. its demand for damages and an WTIK Durham, N. continue temporary operation until C.- Acquisition of of Co- April 10 pending action of petition for negative control by J. Floyd Fletcher accounting Paradox profits. STREIBERT COMMENDED relief filed by WTUX directed against and Mildred M. Fletcher. Durham lumbia took court action after Bcstg. Co. is indebted Mr. Fletcher FCC decision of Oct. 12, 1950, denying to 30 different By Macy's Straus renewal 1. for $14,200 and also owns 2,998 shares learning that at least of license. Decision Feb. of stock of Durham Bcstg. Enterprises records with their label had been COINCIDENT with completion of Inc., WTIK licensee, which will be Non -Docket Actions . . . transferred to Mr. Fletcher in suffi- re- recorded in whole or in part for the merger of R. H. Macy & Co.'s TRANSFER GRANT cient number of shares to be worth sale by other companies, and filed total of $14,200. Filed Feb. 1. WOR New York radio and televi- KBUC Corona, Calif. - Granted as- suit only about 10 days previously. with those of Gen- signment of license from American WSHB Stillwater, Minn.-Assignment sion properties Pacific Radio Bcstg. Co., a limited part- of license from St. Croix Bcstg. Co., a Irony of the particular case was eral Tire & Rubber Co. [BT, Feb. nership, to Radion Bcstg. Co., a cor- partnership, to St. Croix Bcstg. Co., that the pirated records were mar- Jack poration formed to reduce indebted- a corporation, with partners to hol 4, Jan. 21], Macy's president, ness. No monetary consideration. same percentage of stock as they now keted as a series named Jolly I. Straus, sent a letter to WOR hold percentage of interest. No mone- tary consideration. Filed Feb. 4. Roger. President Theodore C. Streibert New Applications . . . WTTT Coral Gables, Fla. Assign- commending him and "each indi- TV APPLICATIONS ment of license from E. H. Spach,- trus- vidual in your organization" for Lubbock, Tea. -Plains Radio Bcstg. tee in bankruptcy of Atlantic Shores your effort and accomplishment Co., Ch. 5 (76 -82 mc), ERP 59.2 kw Bcstg. Inc., to Progressive Bcstg. Co. "all visual, 29.6 kw aural, antenna height for $9,300. Principals in assignee are Heads, KROD, KAVE over the years of Macy ownership." above average terrain 500 ft. Estimat- President S. A. Shikany (33% %), build- ed construction cost 5404.558.63. Appli- ing construction and investments; Vice The letter, released last week, President R. B. Martin (3355 sports- VAL LAWRENCE, newly elected cant is licensee of KFYO Lubbock. caster %), told Mr. Streibert that "your or- Filed Feb. 4. WMIE Miami, and Secretary - president of KROD El Paso, Tex., Port Arthur, Tex. -Port Arthur Col- Treasurer C. M. Dailey (33 % %), sales may well take great manager WTTT. Filed Feb. 4. is also president of KAVE Carls- ganization lege, Ch. 4 (66 -72 mc), ERP 100 kw story satisfaction and pride in achieving visual, 50 kw aural, antenna height WKLV Blackstone, Va.-Assignment bad, N. M. In the news at above average terrain 498 ft. Estimated of license from Nottoway Bcstg. Co. that time [BT, Jan. 28], Dor- the position of prominence in your construction cost $280,721. Applicant is Inc. to Blackstone Bcstg. Corp. for which is enjoyed by WOR. licensee of KPAC Port Arthur. Filed $12,000. Principal In assignee is Maxey rance D. Roderick Sr., past presi- industry E. Stone (85% owner of Even more important, you have Feb. 5. ownership), dent of KROD and now chairman Austin, Minn. -Cedar Valley Bcstg. jewelry store In Blackstone former of was incorrectly iden- also established WOR in the hearts Co., Ch. 6 (82 -88 mc), ERP 17 kw vis- manager of WSVS Crewe, 'Va., and the board, 8.5 kw antenna height above stockholder and officer of WEVA -FM head of KAVE. Mr. of the vast population ual, aural, tified as and minds average terrain 425 ft. Estimated con- Emporia, Va. Filed Feb. 6. is also vice and friend struction cost $118,920, estimated first Lawrence president which you serve as a faithful estimated KXLO Lewistown, Mont. - Assign- influence in their year ment of license from William G. Kelly general manager of the South- and important rst yearrarevenuert$100,000., to William G. Kelly and Central Mon- west Network. Mr. Roderick serves lives." is licensee KAUS Austin. Filed Feb. 7. tana Bcstg. Co., a partnership, through Fort Smith, Ark.- American Televi- sale of 20% of station for $7,000 plus that organization as president. Under the merger, General Tire sion Co., Ch. 5 (76 -82 mc), ERP 61.7 kw visual, 30.8 kw aural, antenna height owns 90% and the Macy company above average terrain 393 ft. Estimated 10% of the newly- unified radio -TV construction cost $334,600, estimated first year operating cost $300,000, esti- operation, which includes the Yan- mated first year revenue $300,000. Prin- kee and Don Lee networks and al- cipals are President H. S. Nakimen Tea. 9tá *mops (3355 %), owner of 525 out of 1,500 wea BMI most 60% of the stock of Mutual, shares of stock in KWHN Fort Smith, in addition to the WOR stations. Secretary- Treasurer (Mrs.) Fern Rice BMI "Pin Up" Hit - (33)5 %), secretary for Fort Smith at- Another Mr. Streibert, president of the WOR torney's office, and Vice President Dick Published by Weiss & Barry stations under Macy ownership, Allis (33)5 %), partner in Dick Allis & under Co., food broker, Fort Smith. Filed continues in that capacity Feb. 8. \' the merger. AM APPLICATION MR. SUN Punxsutawney, Pa.--Jefferson Bcstg. PLEASE, Co., 1290 kc, 1 kw, daytime; estimated construction cost $7,055, estimated first On Records: Johnnie Ray -Col. 39636; Tommy year operating cost $40,000, estimated -Vic. 20- WKRC Improves Signal first year revenue $60,000. Applicant is Edwards -MGM 11134; Perry Como C. H. Simpson, 1 owner and general 27946; Georgie Auld - WKRC Cincinnati has installed a manager of WKBI Saint Marys, Pa. 4453; Bill Kenny-Dec. Feb. 1. 1966. new type limiting amplifier on its Filed Coral 60647 ; Les Baxter-Cap. to assure its listeners TRANSFER REQUESTS \ transmitter WLEW Bad Axe, Mich. -Assignment Jo Ann Greer- Standard. better reception. A clearer signal of license from Saginaw Bcstg. Co. to On Transcriptions: and minimum of Static and inter- Harmon LeRoy Stevens and Hermon in LeRoy Stevens, d/b as Port Huron ference comes from the increase Bcstg. Co., for consideration of $37,500. INC. SSO FIFTH AVENUE modulation percentage, WKRC The Messrs. Stevens own WELS Port BROADCAST MUSIC Huron, Mich. Filed Feb. 1. Haw roes CHICAGO Holarwoo0 NEW YORK II, N. Y. Manager Herman Fast explained. WTAQ La Grange, Ill.- Assignment BROADCASTING Telecasting February 11, 1952 Page 93 TV Equipment (Continued from page 63) three-day conference, attended by half of next, as a result of the an estimated 100 manufacturers anticipated freeze -lifting. It was an held Tuesday through Thursday felt increased demand could be met, in ew York were: though perhaps not completely sat- A resurgence of faith in isfied by the current rate of pro- rad o's future was noted by observ- duction and consumption of critical ers and plans to issue a report cov- materials. er g 1951 and part of 1952 radio The investigating group said that set shipments according to area, "national policy gives recognition sim tar to those issued on TV sets, to the essentiality of a complete we reported by officials. national communications system The board approved a plan to that television potentially es blich a system of honorary di- is the most powerful system of rer rships, to give recognition to communication yet devised . . fo er directors and to companies that implementation of the national not presented on the active board. policy on preparation for defense is The Trade Practice Confer - to develop all components essential enc Committee was reported vir- to defense as rapidly as is consist- tually ready to submit to the ent with availability of materials." final Federal Trade Commission's Lists Materials WHDH Boston, said to be first recommendation on trade practice the major independent in the country to be The report included detailed signed for extensive promotion of RCA Victor's 45 rpm phonographs, standards, consisting of some 34 gets analyses of amounts of such ma- underway with its program, Swing to 45. Promotion is via an across -the- proposed rules described as having terials as carbon steel, alloy steel, general industry support. board record show and additional spotting of the discs at 45 minutes past stainless steel, copper and brass the hour. Checking operation are (I to r, standing): George Prutting, New The board approved a pro- products and aluminum needed for England record representative, RCA Victor; join the George Perkins, WHDH program posal that RTMA Institute construction of transmitters, studio manager; J. F. Rafferty, sales manager, Record Div., Eastern Co. (distributor), of Radio Engineers in financing equipment and antennas. Though and William McGrath, WHDH managing director. At turntable is Daniel publication of a book -length report steel for antenna towers is a criti- Leary, member of station staff. pre red by the Joint Technical Ad- cal item, the committee felt needs visory Committee (JTAC) dealing could be reduced by placing anten- with conservation of the frequency nas atop existing buildings. spec :rum. Members of the task -force group OVERSEAS JUNKET FOR NEWSMEN s The board approved the issu- are William H. Chaffee, Philco To Include Approximately 25 Broadcasters ance of an annual award to be pre- Corp., chairman; Keeton Arnett, sented during RTMA conventions, DuMont Labs; Admiral Edwin D. PLANS now are complete for an aboard is R. C. (Jake) Embry, vice to the individual or company ad- Foster, RCA, and C. W. Michaels, overseas flying trip which will take president of WITH Baltimore. Mr. judged to have made the year's General Electric. some 50 newsmen, including about Embry will send daily tape- record- outstanding contribution to the In other activities during the con- 25 broadcasters, to approximately ed reports and interviews to WITH industry. ference, the name of the recently 11 countries of Europe and the for use in the station's overall news H. J. Hoffman, Machlett reorganized Transmitter Division Near East. coverage. Labe, Springdale, Conn., was was changed to Technical Products Trip is being organized by James Mr. Embry said Mrs. Embry was elected an RTMA vice president for Division and it was reported that L. Wick, newspaper publisher with accompanying him on the trip and offices in the ransmitter Division to succeed ' an intricate government relations New York, who explained that she will tape- record the that every time he has returned W. `I Barkley, Collins Radio Corp., unit, designed to ease the complexi- "women's angle" for use over who had resigned for personal ties of doing business with the gov- from abroad, he WITH. He added that he and his reasons. ernment, is in process of formation has had newsmen wife plan to remain in Europe a [BT, Jan. 28]. say to him, "Let little longer than April 1 and ten- Report On Prospects me know next The Advertising Committee ex- tatively plan to visit Switzerland. Th Television Committee's task plored the time, so that I can Among other broadcasters making question of a broad, long - go along." fore report on the prospects for range public relations program on the trip will be Mr. & Mrs. Frederick Entire journey L. Allman, WSVA Harrisonburg, TV expansion following the freeze behalf of the manufacturing indus- Va.; held that present inventories and will be made via Sheldon Anderson, KCOK Tulare, try and also reported "very encour- P a n American Calif.; Hugh Boyd, WDHN New current allocations of materials are Brunswick, suffie ent to meet the material re- aging" preliminary results from World Airways. N. J.; John F. Corcoran, the FM- promotion test campaigns The group will WFIL Philadelphia; Tim Elliot, quirements for transmitters, studio WCUE Akron; being conducted with NARTB in gather in Wash- Mr. & Mrs. John E. equipment and antennas through Mr. Eni bry Fetzer, WKZO -AM -TV Kalamazoo, the middle of 1953. The report North Carolina and Wisconsin and ington Feb. 28 for a briefing by the State Dept. Mich.; James E. Graham, WWGS showed 28 TV transmitters already slated to start in Washington, D. C., Tifton, Ga.; Rebecca F. Gross, deliv red to prospective broad- in March. and reportedly a chat with Presi- WBPZ Lock Haven, Pa.; Mrs. Eloise Possibility of extending dent Truman. )- caste , 20 in stock, and 154 in proc- the FM campaign into H. Hanna, WBRC -TV Birmingham; other areas Mr. Wick will be host at a Mrs. ess o manufacture with the neces- was foreseen. Jerene A. Harnish, KOCS On- sary aterials assured. party in New York Feb. 29. On tario, Calif.; Fred Hartman, KREL It also was pointed Baytown, Tex., Mrs. Us of existing structures, the out that March 1, the newsmen will take Alice C. Holies, # Mrs. Arthur Holies, report: continued, manufacturers had agreed to donate off for Frankfurt, Germany. WFAH Alliance, should reduce the Ohio; David W. Howe, WJOY demo da for construction materials TV sets or radio -phonograph com- Itinerary includes Berlin, Vienna, Bur- binations lington, Vt.; Mr. & Mrs. Elmer S. to a point where they can be met to be awarded to state Belgrade, Athens, Istanbul, An- Hubbell, WGNX winners of Tel Middletown, Conn.; under existing NPA regulations. the Voice of Democracy kara, Aviv, Jerusalem, Teheran, Paul A. Jenkins, KXO El Centro, It was felt, however, that the contests, also sponsored by RTMA Rome, Paris and London. The group Calif.; William II. Kreuger, KDAL anticipated post -freeze demand for and NARTB. is slated to return about April 1, Duluth; Mr. & Mrs. Richard Field new TV sets may exceed currently Los Angeles was designated as although members of the party can Lewis Jr., WINC Winchester, Va.; programmed production, though site for the 1953 joint meeting of make private arrangements to re- Harold McWhorter, WHAW Weston, continuation of first -quarter RTMA and its Canadian counter- main abroad longer. W. Va.; Jack Neil, KTRM Beaumont, NPA Tex.; Roy Palmateer, allotments would make possible ex- part (this year's is to be held Interviews already have been ar- KCOG Cen- in terville, Ia.; Mr. & Mrs. John R. tension of TV service to "more Canada) and spokesmen said vari- ranged with Marshall Tito, Mos- Pep- sadegh, per, WDIA Memphis; Mr. & Mrs. Dan- persons in more areas," spokesmen ous other locations throughout the Adenauer, Anthony Eden, iel John McCloy, Pope Pius XII, Gen. H. Ridder, WTCN-AM -TV Minne - repo ed. country would be picked for other spolie; Mr. Dwight D. Eisenhower, U. S. am- & Mrs. V. J. Steele, "O imistic" and "pessimistic" meetings. WVJS Owensboro, Ky.; Ronald B. proje ions advanced by the bassadors, ECA officials and other Woodyard, WONE group RTMA officials at the conference dignitaries. Dayton, Ohio. estim ted that consumer demand were led by Robert C. Sprague, For expenses other than meals, KLRA Little Rock, for T sets would be boosted by Sprague Electric Co., RTMA Ark., to focus at- 750,00 board the cost per person is reportedly tention on dangers of highway acci- to 1,660,000 sets in the sec- chairman, and Glen McDaniel, ond if of this year and the first $1,500- $1,600. dents, interrupts programs to report president. Among the broadcasters to be traffic fatalities in the state. Page February 11, 1952 BROADCASTING Telecasting Radio, TV Flash News to U. S. WJLB Spots WJLB, Detroit independent, KING'S DEATH aired the following promotion EIGHT MINUTES after the death family and describing the tradi- umentary on Elizabeth II, was announcement between all its of King George VI of England was tions of the British monarchy. scheduled the following evening. foreign, Negro and English reported at Sandringham Castle The next day, all major networks Mutual's Norman Michie short - hours eight times a day (5:45 a.m. EST), the news was were carrying Winston Churchill's waved stories of British and inter- through Feb. 9: "Again radio bulletined throughout the United eulogy to the King at 4 p.m. EST, national developments, resulting and WJLB scores with news States by radio, with WCBS New with recordings and rebroadcasts from the King's death, starting at of the death of King George York reporting the first clocked scheduled throughout the evening 9 a.m. and continuing throughout VI, hours ahead of any news- announcement at 5:53 a.m. Wed- by local outlets. the day, with special attention paper." nesday. Television audiences saw NBC radio first broadcast the given to Queen Elizabeth II's re- and heard the first reports on NBC - news at 6:10 a.m. with Romney turn Thursday morning. A kaleido- TV's Today at 7 a.m. Wheeler speaking from London, scopic radio -picture of the King's regrets. Coverage was given great- Broadcast pickup of the unex- plus a man-in- the -street reaction life was aired early Wednesday er detail on WCBS -TV New York. pected death was immediate, with direct from the British capital on evening via MBS. WJZ-TV, ABC's key TV outlet all major networks as well as sta- the 8 a.m. World News Roundup. Voice of America, currently in New York, carried a full report tions giving spot announcements The network followed with an scheduling 50 hours a day in 46 of the death with still pictures and at the start of their broadcast days obituary at 1 p.m. with Leon Pear- languages, transmitted the initial commentary at 10:30 a.m. Sta- and interrupting programs to add son narrating the special program news, then commentaries and fi- tion arranged for steady coverage details as they became available. composed of the King's speeches nally press quotes in every tongue, from UP -Fox Movietone News, By evening, American audiences and taped private interviews. shifting into the story immediate ABC news bureaus around the were hearing special programs ded- Pickups from Buckingham Pal- as part of VOA's around -the -clock world, graphic arts aids and still icated to the King and the royal ace; Paris -where Mrs. Roosevelt activity. In English, Raymond pictures on the John Daly news mourned the monarch - Ottawa, Swing, one -time U. S. interpreter show at 7 p.m. Tokyo, Korea and back to New for the BBC, gave a combined Announcing the King's passing York, were carried by NBC radio Anglo- American report. as soon as the broadcast day start- WFDR (FM) QUITS on Morgan Beatty's two evening Local Stations Air News ed at 10:15 a.m., the DuMont net- programa. A 25- minute eulogy, work gave another four minutes to Cites High Operating Cost Local stations, without the ad- Memorial to the King was broad- overseas cor- details during its 12:15 p.m. news vantage of their own roundup. documentary. WFDR (FM) New York will cease cast at 10:35 p.m. respondents, emphasized straight Special 15) because After breaking the news at 5:53 news reports Heir to the Throne, was prepared operations Friday (Feb. for showing that evening, when of "operating costs so high that we a.m., CBS Radio followed with Although slower in initial de- special bulletins throughout the Lady Crossfield, close friend of the can't go on," Frederick F. Umhey, livery, television networks were interviewed the Interna- next two hours, with reports di- alert to the event, gathering spec- royal family, was by executive secretary of Julanne Caffrey of DuMont's Wom- tional Ladies Garment Workers rectly from London-including a ial filma of the late King's reign, record of the original BBC an- news stills of his last public ap- en's Club. Union and president of WFDR WPIR (TV), Daily News TV week. nouncement-on the 8 a.m. World pearance and pictures of Elizabeth Broadcasting Corp., said last station in New York, carried 90 Although ending its broadcasts News Roundup and the 9 a.m. CBS II to provide visual as well as audio Radio News of America. By 4 p.m., reports. seconds on the news at its 11:42 under ILGWU ownership, WFDR a.m. sign -on with 10 minutes of its license but CBS Radio correspondents in Video beat was achieved by the has not surrendered around the world were details on the 12:20 p.m. Matinee the FCC for permission capitals early morning Today on NBC -TV has asked giving global reaction to the King's with Romney Wheeler reporting Newsreel. Roundups of further de- to suspend operations pending the five death in a special 15- minute broad- from London a few minutes after velopments were carried for of several sales possi- 4 p.m., plus exploration cast. M.C. Dave Garroway made first minutes at 3 and other bilities, a station official said. Re- on news shows. ABC radio listed its first bul- announcement of the news at 7 coverage regular port that WLIB New York might a.m. Canadian stations cancelled all for operations as letin at "approximately" 5:54 a.m. Coverage included telecasts purchase WFDR but had London Correspondent from New York and Washington, commercial programs the day King an FM associate was denied by in front of the George VI died and plan to cancel manager of Frederick Opper remotes from Paris and London Harry Novik, general mike for a 7:45 a.m. report from and special films, arranged in an all sponsored shows the day of his WLIB, who said that he had dis- followed by excerpts of funeral, now set for Feb. 18. This Mr. Umhey the scene, hour's time. cussed the idea with BBC descriptions of the crowds at Other films from BBC were policy applies to individual sta- had been unable to agree but they Buckingham Palace, the birthday shown on NBC -TV at 11 :45 a.m., tions as well as the networks. Sta- on terms of purchase. speech of then -Princess Elizabeth including last pictures of the King tions aired special musical pro- WFDR's operating deficit had and a recorded statement from before his death. Two special video grams, news commentaries and re- been running at the rate of $10,500 Secretary of State Dean Acheson. obituaries, produced by Francis C. views of the King's life. Pickups a month up to the end of last year, A special dramatization of the McCall, director of news and spec- of various BBC and U. S. net- a but had been cut to $7,300 month King's life, The People's King, was ial events, were on the air at 6 work programs also were aired. with the beginning of 1952. On prepared in time for a half -hour and 11:15 p.m. the same day. Feb. 1 the union notified station em- broadcast at 10:30 p.m. Wednes- employment would CBS -TV telecast a special bi- ployes that their day evening. Another special event ography of late monarch from Duncan to MBS terminate Feb. 15, coincident with the Royal Occasion, an hour -long doc- 10 -10:15 a.m. and the Douglas Ed- the closing of the station. WALTER DUNCAN, in radio sales broadcasting wards program at 7:30 p.m. fea- for more than 25 years, has been When WFDR began tured pictures of Queen Elizabeth in May 1949 (its official inaugural named an account executive with TRANSITCASTING II in Kenya, background shots of Mutual Broadcasting System, Sales was June 16 that year) it was the March series Arguments Set 3 the King's life and rule and Dean Vice President Adolf H. Hult an- third of a projected national Acheson's statement of American of FM stations planned by ILGWU, ARGUMENTS on the constitution- nounced last week. Mr. Duncan's which the previous year had opened ality of transitcasting will be heard career in radio, starting in 1926, WVUN (FM) Chattanooga and by the Supreme Court March 3, it includes eight years as an account was announced last week. At stake HOLLYWOOD PROBE executive with the NBC network KFMV (FM) Los Angeles, WVUN Pomerance Declines Answer left the air in April 1951 and in will be the 18 operations by FM sta- sales department; 10 years with September, KFMV, which had rad- tions associated with Transit Ra- HOUSE Un- American Activities WNEW New York, where he rose ically curtailed operations in July, dio Inc. in as many cities. Committee skirted the broadcasting from sales executive to vice presi- was sold by the union to Harry The case before the Supreme business last week in its current dent in charge of sales and was in the de- Maizlish. Court involves WWDC -FM Wash- probe of alleged communist ac- credited with helping With the suspension of WFDR, ington, Capital Transit Co., Wash- tivity in Hollywood. velopment of the station's block only one union FM station remains ington, and the District of Colum- Mr. William Pomerance, identi- programming f or m ul a. Leaving he became on the air, WDET (FM) Detroit, bia Public Utilities Commission. fied as a former executive of the WNEW in 1948, radio owned by the United Auto Workers Last June the U. S. Court of Ap- Hollywood Screen Writers Guild, consultant for WSNY Schenectady, (CIO). The second UAW -CIO sta- peals held that commercial transit- refused to say whether he ever has then returned to New York in 1960 tion, WCUO (FM) Cleveland, casts were illegal in that they de- been a member of the Communist as sales manager of WPIR (TV), ceased operations last summer. prived objecting passengers of Cap- Party in his appearance before the which he left last year to become During 1951, 66 FM stations ital Transit vehicles of liberty committee last week. Mr. Pomer- assistant to the president of Paul ceased operations. So far this year, without due process [BT, June ence said he now sells television H. Ramer Co., station representa- two FM stations gave up. 18, 11, 19511. commercials in New York City. tion firm. BROADCASTING Telecasting February 11, .1952 Page 95 PEOPLE at 016040Íl0 ROBERT LILIEN, radio -TV department, Procter & Gamble, Cincinnati, understood to be joining Whitehall Pharmacal Co. in execu- tive advertising capacity. NPA Color Parley CHARLES H. WOLFE, radio -television copy front page 5) (Continued director for McCann -Erickson, N. Y., being manufacturers. NPA made no commitment that non -home color TV receivers, and said clari- transferred to agency's Los Angeles office. He it will revoke ban, which stirred protests of fication is needed governing non -broadcast use will serve in dual capacity there, working both theatre color TV interests and others. and for question of "facilitating future recep- for West Coast office and radio -television de- redominant view of industry representa- tion of color." partment of New York bureau. Succeeding in tiv s was that regulation should be retained to Sen. Johnson, who attended as observer, said Mr. Wolfe New York will be RALPH pr vent diversion of skilled technicians. A few he was satisfied with meeting but would not KOSER, copy group head and agency vice pres- m ufacturers held out for revocation on comment on outcome. He said "every con- ident, who will be in charge of all radio -TV gr unds no substantial amount of materials or ceivable viewpoint" was thrashed out, and commercials, effective immediately. ma power would be saved. Others suggested hailed meeting as "significant." DESMOND F. MARQUETTE named director mi die course- amending order to limit prohi- Barney Balaban, president of Paramount of film production at Foote, Cone & Belding, bit on to home color receiver production only. Pictures Corp., appearing on behalf of Chro- Chicago, starting March 1. Just returned from Th s would open way for theatre and other matic Television Labs (Paramount subsidiary India where he handled a directorial assign- ap lications. for Lawrence tube) stated "there is no de- ment for the State Dept. PERRY THOMAS, en. Sarnoff's 10 -page statement listed CBS fensible position" for order, and declared it sales training director at Bell & Howell, p , mises for its color TV service and equip - "penalizes efforts made to advance the elec- Chicago, since 1947, joins FC &B as technical me lit and then described performance this way: tronic art under a system of free competition." and administrative assistant in broadcast op- CBS did put its color sets on the, market. But Moreover, he added, it "needlessly frustrates erations. Instead of offering them for about $300, CBS offered color sets with a 10-inch picture tube to the public progress in TV." ROBERT E. HARRIS, editor of former Tele- at a price of more than $600 for the set including end instillation, warranty and taxes. In a television Order regulates products and bars manu- viser magazine and director of promotion and set market in which prices were dropping rapidly facturers from making set capable of receiving publicity for TV Workshop in New York, joins and in which CBS cut prices of its own black and color in addition to black and white even if white sets by 20 %, CBS more than doubled the BAB's local promotion department, effective price of its mechanical color television sets. such a set were to use less material than today (Monday), to assist in production and As for adapters which the CBS promised, it monochrome, he said. Chromatic Lawrence tube never put any of them on the market, at any price. publicity and handle writing assignments on Instead of converters selling at $110 to $150 as it now developed to a point where set having specific BAB sales -aid publications. promised the FCC, CBS announced in July of 1951 tube can produce monochrome picture and yet that it intended to put slave converters on the Business market which would sell for about 5250. These not use more materials. Briefly converters, likewise never reached the market... . Attorneys at Welch, Mott & Morgan, repre- (Continued from page 5) CBS committed itself to the FCC and to the pub- lic on the number of hours weekly It would broad- senting Motion Picture Asan. of America and availabilities for 13 -week spot radio campaign cast its incompatible color programs. President Theatre Owners of America, said NPA has in nine Stanton of CBS promised that within a matter of west coast markets, starting early day§ after its system was adopted exclusively CBS agreed to call separate conference for theatre March. Lambert & Feasley, N. Y., is agency. would begin color broadcasts from New York and interests if results of Friday meeting and that such broadcasts would immediately be avail- ultimate NPA -DPA decision are not "satis- SHOE FIRM INCREASES Friedman - able for networking. Shelby Division of Ma. Stanton also promised that, as a minimum, factory." 20th Century -Fox deferred to MPAA International Shoes, St. CBS Louis, increasing from 13 27 within three months after the FCC permission, and TOA on action involving its proposed Eido- to DuMont TV woúld expand its network color broadcasting stations, effective March 1, for Kids & Co., schedule to at least 20 hours a week and that these phor color theatre TV system, to be manufac- 20 hours would include half -an -hour a day, five tured by General Electric. Attorneys said NPA Saturdays, 11-11 :30 a.m., produced by Wyatt days a week between the choice broadcasting hours & Schuebel, N. Y. D'Arcy Adv., St. Louis, is of 6k00 and 8 p.m. informed them that M -90 does apply to theatre How do these promises compare with the perform- agency. ance? CBS never lroadcast even half of its pro- color TV at present. mised regular schedule of 20 hours of color a week James B. Carey, IUE (CIO), cautioned INTRODUCE NEW PRODUCT Venice by Sept: 25, the end of the three month period. Maid Co., What little color CBS did broadcast was confined against changing order, holding consumer, pub- Vineland, N. J., uses radio and TV almost entirely to New York City and, in so far as lic and industry interests would not be best to introduce its new product, Chili Mac meat, I know, CBS never did broadcast any schedule of macaroni and bean sauce. Campaign color programs during the choice hours from 6 to 8 served. He said injection of color TV in video begins p.m. picture would bring these results: (1) declines shortly in Chicago and will expand into other Partial text Dr. Stanton's rebuttal to Gen. in sales, with public putting off purchase of markets as distribution increases. Agency- Sarnoff's statement follows: black and white sets until rival color TV claims Schoenfeld, Huber & Green, Chicago. Everybody knows that CBS has been the leader are settled; (2) consumption of more materials, HOWDY in the long and difficult struggle to bring color DOODY SOLD Bauer & Black, television to the public, despite the persistent op- with fewer sets from same materials; (3) Chicago, will sponsor the 5:30 -5:45 p.m. Wed. position of Mr. Sarnoff. The contributions which monochrome TV set prices would decrease portion of Howdy Doody CBS has made to the advancement of color cannot (Mon.-Fri., 5:30- be obscured by unprincipled attacks. . . . further and color TV sets would become more 6 p.m.) on NBC -TV, effective April 16, through . RCA has been promising various compatible Leo color systems for six years. In fact, the date has expensive. Burnett Co., Chicago. Three previously long since passed which RCA has promised as the reported renewals by Howdy Doody sponsors time when its system would be ready and perfected. also announced, Co., If Mr. Sarnoff really believes that the RCA color EDUCATION SERIES Mars, Kellogg and Inter- system is now ready to be adopted, he well knows national Shoe Co. that the FCC, and not the NPA, is the place to go. EXTENDED BY SLOAN He himself has repeatedly pointed out that the FCC CANNON BUYS TV Cannon Mills, N. Y., has left the door open for reconsideration of his ALFRED P. SLOAN ap- system. In the interest of the public, manufac- foundation has will sponsor television version of Give and turers, and broadcasters, let him once and for all propriated $140,000 to extend for 39 weeks its Take starting March 20, 3:30 -4 p.m. on CBS - put an end to the doubts and confusion which he has education TV. Advertiser has been underwriting the engendered. If he, or anyone else thinks that new. adult series, American Inventory, ra- color television standards should be adopted -and presented in conjunction with NBC -TV at 1:30 dio version heard on CBS Radio Saturdays, if he believes in his case -let him take these issues before the FCC where they can be resolved by p.m., EST, Sundays, Raymond P. Sloan, founda- 11:30 -12 noon for past five years. Young & testimony under oath and by actual demonstration tion vice president, said Friday. Rubicam, N. Y., is agency. of Performance. . . . Dr. Stanton, in his first statement, told NPA Innovation in format will be block booking HOLMES & EDWARDS BUYS Holmes & earlier his understanding of October. agree- with two or more telecasts presented succes- Edwards, division of International Silver Co., ment was that "provided a manufacturer did sively on single theme to emphasize, among Meriden, Conn., through Cunningham & not require additional allocations to make other things, panels with a difference. Sched- Walsh, N. Y., placing four -week radio spot campaign in 120 major radio markets. colo_ receivers, he was free to make (them)." ule calls for 10 programs on economics, 10 on hile order effectively carries out agree - public issues, four on special events, and five BASEBALL RECOMMENDED BBDO, me to suspend mass color TV production, "it each on humanities and social science, science New York, agency for Lucky Strike cigarettes, is n vertheless improper because it goes beyond and technology, and public service. First has recommended firm co- sponsor with Schaefer the conservation of materials," Dr. Stanton home show in new cycle, Feb. 17, will feature Kukla, Brewing, the Brooklyn Dodger games on said adding that no more materials are saved WOR -TV New York (see story page 23). Fran and 011ie by Order than through refusal of NPA to in economic story showing Another advertiser interested in sponsoring issue greater allocations. value, especially to nation's productivity, of local baseball broadcasts is Pal Razor Blades, Dr. Stanton also questioned application to savings. N. Y., through Al Paul Lefton Co., same city. Page 96 February 11, 1952 BROADCASTING Telecasting "IN THE HEART OF AMERICA . . It's Th

ANIL _AL COMPLETE ... EFFECTIVE ... CONSISTENT! The KMBC -KFRM Team is still categories. The best in radio making broadcast history in the programming combined with the Heart of America. According to finest of facilities, has built for the 1951 survey of 2,672 inter- The Team a more -than -average views with rural and urban share of the radio audience in listeners from 141 counties in the Heart of America. It is this the area served by The Team, loyal audience that insures Team made at the State Fairs in advertisers day in, day out, com- Missouri and Kansas, and the plete, effective and consistent American Royal in Kansas City, coverage of the great Kansas KMBC -KFRM personalities and City primary trade area. Now, farm program services remain at With KFRM An Affiliate of the the top -and by a wide margin. CBS Radio Network, Audi- Year after year, survey after sur- ences Will Be Greater Than vey turns up the same story - Ever Before -As Will Sales of KMBC-KFRM superiority in all Team Advertisers' Products!

TO SELL THE WHOLE HEART OF AMERICA WHOLEHEARTEDLY, IT'S

earn

S FORHE HEART OF AMERIC

OWNED A N D O P E R A T E D B Y M I D L A N D B R O A D C A S T I N G C O M P A N Y Multiply this 501,900 times

Detroiters are as accessible to advertisers in their cars as they are in their homes ... through 501,900 auto radios.

That's the bonus audience delivered by WWJ, Detroit's most- listened- to station. Add that to the 1,262,500 radio homes in the WWJ primary coverage area -728,000 of which are radio ONLYhomes-and you'll realize

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FIRST IN DETROIT Owned and Operated by THE DETROIT NEWS

National Representatives: THE GEORGE P. HOLLINGBERY COMPANY

Associate Television Station WWJ -TV

AM -950 KILOCYCLES -5000 WATTS FM- CHANNEL 246 -97.I MEGACYCLES